#KeywordEverywhere

[growthbison]

These are best keyword keyword research tools that use personally. Tag a friend who need these tools - - - Follow us : @growthbison Follow us : @growthbison Follow us : @growthbison - - - #seo #keywords #keywordresearch #keywordeverywhere #keywordplanner #keywordfinder #ahrefs #semrush #businessminded #howtobusiness #businessmindset #growthbison #brain #businesspassion #business #toptags #entrepreneurship #grind #hustle #learn #education #startup #success #successquotes #build #startuplife #businessowners #ambition https://www.instagram.com/p/CAO761JpL91/?igshid=r95i2kugnqga

[digitalupendra]

If you are in blogging industry you know about keyword research. . . Today, I have bring you free keywords research tool. . #Ubbersuggest #GoogleAutoSuggest #Keywordtool.io #GoogleKeywordPlanner #KWFinder #keywordeverywhere #semrush #googletrends . These tool will help you to grow in blogging. . . p "❣️" if you like this👇👇 Follow me for daily content related to motivation & digital marketing . 💲👉@digitalupendra👈 💲👉@digitalupendra👈 💲👉@digitalupendra👈 . DM me if you have any questions? . #bloggers #blogging #blog #seo #keywords #keywordsresearch #seo2020 #keywordsresearchtool #seotool #growth #blogger #bloggerstyle #blogging #bloggerlife #blogpost #blogs #bloggerfashion #bloggergirl #bloggermom #bloggerslife (at मुंबई Mumbai) https://www.instagram.com/p/B8Ld4cFAPlO/?igshid=1lpjed6zaa81h

[blogbuchbyte-blog]

Tool-Tipp: SeoTagMonster

Die passenden Keywords im Online Marketing zu finden, damit tun sich viele schwer. Dabei ist es abhängig von den Keywords, ob ein Produkt Erfolg hat - oder eben nicht. Das Problem hierbei ist, wenn man es gewohnt ist im Internet zu arbeiten, dass man ganz anders die Suchmaschinen benutzt, als jemand, der wirklich gezielt nach etwas sucht. Hier müssen wir umdenken. Aber genau das ist das Problem, was viele haben. Nach was suchen die Leute? Wie benutzen die Google und andere Suchmaschinen? Benutzen sie die Spracheingabe? Oder tippen sie auf die alte herkömmliche Weise? Fragen über Fragen! Es gibt wahnsinnig viele Tools im Internet, die einem die passenden Schlagwörter ausspucken. Doch diese sind meist sehr teuer und haben viele Funktionen, die man vielleicht gar nicht unbedingt braucht. Meinen Beitrag hier beziehe ich auf das Kindl- Business. Denn wie in jedem anderen Business, das im Internet stattfindet, sind auch hier die Keywords von unheimlicher Bedeutung. Ohne passende Schlagwörter lässt sich auch das beste Buch nicht verkaufen. Wenn man es ganz nüchtern betrachtet, sind der Inhalt und das Cover nur zweitrangig. Ausschlaggebend für den Erfolg eines Buches sind in der Tat die Keywords. Kann man versuchen, die passenden Keywords selbst zu finden, immer wieder neue auszuprobieren und zum Schluss entscheiden, welche denn davon funktionieren - und welche nicht. Es gibt aber auch noch eine Abkürzung. Ich selbst nutze für meine Kindl Bücher ein Tool namens SeoTagMonster. Dieses Tool zeigt mir alle relevanten Schlagwörter an, mit denen ich meine Bücher taggen kann. Bevor ich aber weiter das Tool eingehe, muss ich noch dazu sagen, dass man es nur nutzen kann, wenn man eigene WordPress Installation hat. Denn das SeoTagMonster ist eigentlich dazu konzipiert, Keywords für einen Blog zu finden. Doch warum das Tool nicht für seine eigenen Zwecke nutzen? Das SeoTagMonster sucht die passenden Keywords zu meinem Stichwort heraus. Dabei bedient es sich nicht alleine an Google, sondern auch an Bing, YouTube und Amazon. Somit bekomme ich die allerbesten Schlagwörter heraus, nach denen häufig gesucht wird. Diese kann ich mir dann wiederum in meinem Beitrag kopieren und von dort aus dann nach Amazon Kindle. Natürlich ist das ein kleiner Umweg, aber für einmalig 39 € kann man dies gern in Kauf nehmen. Man kann es als Vor- oder auch Nachteil sehen, dass hier zu den Suchergebnissen keine Zahlen stehen. Sprich, du wirst nicht sehen, wie viele Personen nach einem bestimmten Keyword suchen. Hier ist dann selbst Mitdenken gefragt. Aber ich denke, das sollte nicht schwerfallen, denn du weißt schließlich am besten, was dein Buch beinhaltet.   Ich nutze das Tool inzwischen seit eineinhalb Monaten und kann eine Steigerung meiner Verkäufe sehen. Bei Büchern, die ich nicht auf Keywords optimiert haben, finden nahezu keine Verkäufe statt. Bei jenen Büchern aber, bei denen ich das SeoTagMonster im Einsatz habe, kann ich eine zunehmende Steigerung der Verkäufe sehen. Aus diesem Grund kann ich wärmstens empfehlen, weil es wirklich deine Arbeit erleichtert und du den Einsatz recht schnell wieder rein hast (bei mir war es nicht einmal ein halber Tag).   Wer mehr über das SeoTagMonster erfahren möchte, der sollte einmal auf den nachfolgenden Link anklicken. (Wie bereits erwähnt, es ist auf Webseiten konzipiert und darum diese Seite auch dafür ausgelegt. Ich selbst nutze es hauptsächlich für das Kindl- Business) Achtung:  Wenn man die Webseite das erste Mal besucht, gibt es einen Rabatt von 10€, das heißt, ihr bekommt das Tool für 29€. Das Angebot ist zwei Stunden gültig und läuft danach ab!  

Beitrag anhören

      Read the full article

[wphubs]

WhatsMySERP：2020年一個免費的SEO關鍵字搜尋工具報你知

為了無休止地優化網站，我碰巧遇到了許多聲稱提供專家級和增強型SEO跟踪功能的工具，這些��具有助於提高SEO排名，但其中大多數並不總是能提供準確的結果。 相反，市場上有SEO工具已經在相當長的時間內提供了準確的結果。 其中，我的最愛之一是Whatsmyserp，它是一個免費排名跟踪器，可以幫助用戶準確地衡量其SEO排名。 在線跟踪器可幫助您通過使用關鍵字跟踪器來監視網站排名。 這是我給您的評論，以了解更多信息並確定Whatsmyserp是否是您的排名跟踪器。我還要回顧一下WMSEverywhere，它可以直接在Google上顯示關鍵字搜索數據（類似於KeywordEverywhere所做的事情）

WhatsMySERP的功能

簡而言之：Whatsmyserp每天自動更新用戶數據，以保持其準確性和相關性。它還為用戶提供了無限的關鍵字排名。如果您需要當前排名，則可以根據需要隨意按需刷新排名跟踪器。 Whatsmyserp的最重要特徵之一是它對於沒有各種編程知識的人來說都很容易使用。讓我們看一下Whatsmyserp的一些主要功能： 1.區域搜索 跟踪器具有一種簡單但非常有效的技術，可以查詢用戶所選區域。 他們在美國有私人代理服務器，如果您來自英國或法國，則可能會更改結果。發生這種情況是因為您的瀏覽器可能會帶回您本地化的效果。 但是，Whatsmyserp的私人代理人與其用戶不在一個類似的本地化區域。 例如，如果您的特定關鍵字與理髮店等服務相關，那麼您很可能會收到不同的結果。 2.無限域和按需檢查 Whatsmyserp允許您添加��跟踪25個關鍵字，並繼續努力增加更多的關鍵詞。 如果您覺得關鍵字需要排名更新，只需單擊刷新按鈕即可！ 3.本地化跟踪 如果您運行本地化的SEO廣告系列，則希望能夠跟踪您在各個本地區域的網站排名。有了這個追踪器，您可以在世界上的任何地方。 Whatsmyserp支持100多個Google地區，並不斷添加本地列表。 4.桌面和移動跟踪 您的Google排名會因移動和台式機搜索的諸多因素而有所不同，例如位置，行為，環境，搜索歷史等等。 Whatsmyserp的桌面和移動跟踪可以幫助您掌握網站在所有設備上的排名。

如何使用Whatsmyserp？

註冊非常簡單，快速且免費。您通過提供電子郵件和密碼進行註冊。確認電子郵件地址並登錄後，您將被帶到Whatsmyserp的主頁，以填寫使用跟踪器的必要部分。 您可以填寫域名，選擇要跟踪的位置以及希望查看跟踪排名的設備。用戶還必須填寫與他們的分類有關的關鍵字。 您可以添加大量域，使您可以使用多達500個關鍵字來繪製，跟踪和檢查SERP歷史記錄。在Whatsmyserp中註冊的用戶可獲得每個域25個關鍵字（最多20個區域），並免費檢查關鍵字位置。 Whatsmyserp真正獲勝的關鍵在於添加多個域的自由。它使您能夠使用多達500個關鍵字來繪製，跟踪和檢查SERP歷史記錄。如果您在Whatsmyserp中註冊，則每個域可獲得25個關鍵字，最多20個區域，並免費檢查關鍵字排名。 如果您想將Whatsmyserp與其他頂級SEO工具進行比較，請檢查一下！

免費的SERP檢查器

Whatsmyserps的免費檢查器允許您每天搜索十個關鍵字。這些搜索基於Google排名，第二天將被刪除。對於Whatsmyserp來說，此功能很聰明，因為它可以吸引用戶註冊帳戶，以便他們跟踪其SEO排名。 註冊用戶後，您可以包含多個域，並查看更多關鍵字排名，並比較過去的當前排名。 不要忘記在這裡查看我的關鍵字研究指南！

什麼是WMS Everywhere？

WMS Everywhere是一個瀏覽器擴展，可讓您了解每次點擊，搜索量和與Google搜索結果相關的關鍵字的廣告費用。您可以免費和按需獲得這些功能。 借助WMS Everywhere，您將在Google搜索結果中收到無限制的按需關鍵詞研究數據。您可以無限制地按需搜索關鍵字，並且可以找到與初始關鍵字相關的大量搜索詞。 WMS Everywhere可用於Google Chrome。 Whatsmyserp還正在努力使其在Firefox中可用。此瀏覽器擴展程序可幫助您訪問每次點擊費用，相關關鍵字和交易量，而無需離開Google搜索結果。 WMS無處不在的功能 搜索量：您可以查看最近一年的關鍵字搜索量的當前平均值。 每次點擊費用：廣告客戶通過Google的Adwords支付的預期每次點擊費用。 關鍵字：用戶將在當前搜索中看到它編譯了相關的關鍵字，其中包括網民搜索的內容。 如何在任何地方使用WMS 將WMS Everywhere擴展添加到瀏覽器。 Google您想要查看其建議的任何關鍵字。 獲取您的關鍵字推薦，並查看人們在搜索什麼。

Whatsmyserp與其他

Whatsmyserp對陣Ahrefs Whatsmyserp易於使用的原因在於其簡單的界面是免費的，並且在一定程度上可以訪問。雖然Ahrefs立即要求用戶註冊才能使用其功能，並開始為期一周的7 $試用期。 Whatsmyserp與關鍵字無處不在 自2019年10月以來，無處不在已成為付費工具;要將其作為附加組件，您必須註冊，並與每月時事通訊一起付款以獲取帳戶。 Whatsmyserp允許免費的檢查器服務，該服務將使用戶每天可以搜索十個關鍵字以及使用域帳戶進行的無限域搜索。 如果您正在尋找其他工具，請在此處查看我的SEO工具彙編。

付款方法

如果您希望獲得該WMS訂閱，請記住以下一些術語，您可能會遇到： Whatsmyserp訂閱 如果您決定訂閱Whatsmyserp，則您將連續每月進行訂閱，直到終止訂閱為止。 為了使用Whatsmyserp的服務，您需要提供一種有效的，可接受的付款方式，您可以在“付款方式”頁面中不時更新該付款方式。 如果您曾經在即將到來的每月帳單日期之前取消訂閱，則可以授權Whatsmyserp在您的“付款方式”中收取下個月的費用。 Whatsmyserp還擁有一個支持團隊：support@WhatsMySerp.com，您可以通過電子郵件發送以獲取有關訂閱的特定詳細信息。 開票 您的預期訂閱費用將在您的訂閱開始付款之日每月按照您選擇的付款方式收取。 在某些特定情況下，您的付款日可能會發生變化，例如，如果您的付款方式未成功結算，或者您的付費訂閱開始於給定月份內未包含的某一天。發生此類情況時，Whatsmyserp會提供支持。 只要提供的理由是真實的，Whatsmyserp的支持人員就會非常了解並確保順利進行所有處理。您將從Whatsmyserp收到的​​每個月收據中包括您的下一個付款日期 退款額 WMS允許對不滿意其服務的客戶退款。您可以在WMS新訂閱的前30天內要求全額退款。 您的還款將通過其客戶支持人員進行處理。但是，退款將不適用於免費積分的免費服務。 WMS中服務計劃價格的任何更改都將適用於用戶。當然，您會收到通知，並且這些費用將在通知訂閱者後30天內收取。

Whatsmyserps許可證使用

已獲得在WhatsySerp網站上臨時下載諸如信息或軟件之類的材料的權限，僅供查看。 授予許可證不允許修改文件，用於商業目的或公共用途的用戶資料，在WMS網站上反編譯任何類型的軟件，從資料中刪除任何形式的��權，或允許將資料從一個人轉移到任何其他人服務器。

Whatsmyserp是否基於Google排名？

目前，Whatsmyserp的重點是Google，但該在線跟踪器的網站透露，它希望盡快跟踪Yahoo和Bing的排名。 相關：了解Google RankBrain SEO以及它如何影響您的排名

免費與高級

用戶可以使用Whatsmyserp的SERP檢查器工具免費查看Google排名。但是，用戶每天最多只能搜索十個關鍵字。雖然您可以免費創建帳戶，但可以無限制地檢查關鍵字排名。 您可以升級到Whatsmyserp的高級服務，價格低廉，每月5美元。使用高級計劃，您可以保存您的域，並跟踪關鍵字並管理SERP結果歷史記錄存檔。

客戶支持

儘管Whatsmyserp沒有足夠的文章來指導用戶，但是如果您需要回答查詢的話，它確實提供了聯繫電子郵件。

Whatsmyserp概覽

Whatsmyserp是一種簡單有效的排名跟踪器，可以輕鬆地用於域和關鍵字搜索。 WMS是大多數在線追踪器的註冊費用，因此它是為數不多的在線擴展程序之一，它使您可以免費訪問域搜索，並且它們的服務非常實惠，值得花錢。 在下面發表評論，讓我知道您使用的是什麼跟踪工具！ 注意事項： 1. Wphubs。的文章皆為網友分享之網路公開資訊，如果有侵權，歡迎來信，我們將會刪除內容！ 2. 我們不承擔任何技術和版權問題，沒有義務提供任何技術支持，我們不對上述行為承擔任何責任，並保留對法律免責的權利。 Read the full article

[howtobasic2minute]

How to set up keyword everywhere - keyword research extension Keyword search volume, cpc and competition for 15+ websites like Google™ Search Console, YouTube™, Amazon™ & more Keywords Everywhere is a freemium chrome extension that shows you monthly search volume, CPC & competition data on 15+ websites. Free users: Keywords Everywhere shows you "related" keywords as well as "people also search for" keywords in widgets on the right hand side of Google & Bing. They also see the YouTube search insights widget, as well as the YouTube Tags widget. Paid users: To see monthly search volume, cpc, competition & trend data, users need to purchase credits. 15+ websites that are supported are list on the homepage at https://ift.tt/2fCGhaI For a complete change-log for this extension please visit https://ift.tt/3epKqIT #keywordeverywhere #keywordreserch

[seotorank-blog]

Keyword Research Strategy - Search Engine Optimization Techniques & Strategies Full Course (English)

Keyword Research Strategy – Search Engine Optimization Techniques & Strategies Full Course (English)

Keyword Research Strategy – Search Engine Optimization Techniques & Strategies Full Course (English)

#KeywordResearch #KeywordEverywhere #SMM #SearchEngine #SearchTools #DigitalMarketing #TargetMarketing #NayyarSheikh source seo techniques

[cleancutpage]

Keyword Research for Commercial Real Estate SEO Part 2 of 3

This is a special holiday series to get you ready for the new year! This is part 2 of a 3 part series covering real estate SEO for commercial real estate professionals. We are so grateful to Michael Hayes for providing this special series for our audience!

Part 1, “Leveraging SEO for Commercial Real Estate“, was published on Monday, December 11, 2017. Sign up to our “Blogs of the Day” email list to make sure you never miss another one!

Part 3, “Leveraging Image Search for Commercial Real Estate SEO” will be publishing on Wednesday, December 13, 2017. Sign up to our “Blogs of the Day” email list to get notified when it goes live!

In my previous article I’ve written about an overall strategy for competing online against large real estate competition.  The major step in that strategy is finding smaller sub-niches to target in a way that will outshine your competitors (both in the eyes of Google and of the user).

Understanding that this strategy may be easier said than done, so I wanted to make an article focusing entirely on this keyword research portion.  I’ll walk you through the real process I use for my clients, and after all is said and done you will have a full strategy ready to download!

If you are performing this work on your own as a real estate pro, you actually have a leg up on SEO professionals that don’t know your industry well.  It will allow you to quickly identify potentially profitable and very relevant keywords, where your SEO competition won’t necessarily have that insight.

That being said, this type of work isn’t for everyone, it can be considered boring, confusing, or even frustrating at times.  However, with a little bit of determination it can be handled readily.

Ok, let’s dive in!

The Tools

There is usually an SEO tool for every task.  For this process you will only need two standard tools:

KeywordEverywhere

(http://ift.tt/2fCGhaI)

This is my second favorite SEO tool (behind Screaming Frog), and might be my favorite Browser Add-on of all time.  It pulls in keyword volume (i.e. how many searches per month) as well as cost-per-click (if you were to buy traffic from Google) and displays them right on your Google search results.

After Google started limiting the data displayed on their Adwords Keyword Tool for “free” accounts, this add-on swooped in and saved everybody.

And it’s free! So to continue with this process, install the Chrome browser add-on extension and you will be able to follow along!

Important note: Be sure in Google Chrome Settings, Advanced, you have it set to:

Use a prediction service to help complete searches and URLs typed in the address bar

Spreadsheet Software (Excel)

You’ll need excel or at least OpenOffice to handle the keyword research.  You’ll be sorting through a lot of keywords and there is no easy way to do this without spreadsheet software.

Google sheets is OK, it’s not my personal favorite so I don’t have much experience working with it, but I’m sure it’s doable.

The Process

As mentioned in my previous article, the first step in competing against larger competition is to niche down.  What this means is starting with a general keyword and finding sub-niches of that keyword to focus on.

Let’s start with “commercial real estate”:

74,000 searches per month in the U.S.  Nice!  But not what we are looking for.  Too broad, too competitive, and of those 74,000 only a fraction are actually in your area.

If you scroll down to the related searches section you’ll start to see some smaller, yet more relevant, keywords:

Ok, now we are getting somewhere.

We are given all the outer boroughs (Brooklyn, queens, etc).  These are good to add to our spreadsheet and investigate further, but let’s see if we can compete in Manhattan first.

What really stands out is the “commercial retail space for rent nyc”.

This represents not just a qualifier to our original query, but a brand new sub-niche keyword.  Let’s click that and see what we’ve got.

Now we’re cooking.  We’ve just spilled out 10 great sub-niche keywords, and each of those will probably spill out some more of their own.  We’ve even started to see our first pattern emerge, i.e.:

“retail space for rent *neighborhood* nyc”

So far we’ve seen this for the financial district and for harlem.  How much to want to bet that it’s a viable keyword for more neighborhoods?

Let’s take a look!

Google search suggest is a great way to track down these types of keywords.  Copy the keyword into the search box, but don’t hit enter.  Instead, delete the neighborhood term, and just hit the spacebar once, you’ll see these keywords drop down:

Is that cool or what!?

These ten keywords are the most popular, but you can get even more granular by typing “a”, “b”, “c” etc., in the neighborhood field.  By the time I got to “d”, I saw even more goodies:

Try it for yourself and see what great stuff you can unearth in your area.

Pattern Templating

Ok, we’ve just made a few clicks and already we’ve found a pattern emerge.  This gives me the opportunity to talk about how you should leverage patterns for your online publishing.

Large online publishers have to deal with millions of pages being published, and the vast majority of them are not individually authored.  If you just think about the scale of it, for a human to dedicate even just an hour of their time for authoring a page, the amount of time necessary to publish a million page site would not only create an immense budget, but a giant management and quality assurance problem, as well as taking an extremely long time.

So large publishers rely on templates to publish the majority of their content.  Whether it’s the Broker List’s manually curated directory (for which humans evaluate the listings, but templates automate the publication), Yelp, ThomasNet or even Amazon’s search results, they all use some type of pattern.

So why shouldn’t you?

The trick is to find a pattern that will effectively target your customers search intent, in a way that at least a little bit scalable (we aren’t talking a million pages, but a few hundred would be nice).

We’ve already tracked down the “retail space for rent” keyword, which seems to have lots of neighborhood variation.  I’ve jumped ahead and tracked down a few more, using the same steps as above:

Neighborhood Templates:

Commercial space for rent *neighborhood* nyc

Retail space for rent *neighborhood* nyc

Office space for rent *neighborhood* nyc

Furthermore there are sub-categories that could be utilized as well.  These didn’t have as many neighborhood variations, but are great sub-niches to tackle for the space for lease nyc/space for rent nyc keywords:

“Category” Templates:

Restaurant space for lease nyc

Small restaurant space for lease nyc

Recording space for lease nyc

Studio space for lease nyc

Medical space for lease nyc

Nightclub space for lease nyc

Warehouse space for lease nyc

Café space for lease nyc

Pick and choose which of these are most relevant to your business, clients, or target clients, and go from there.

Do you see the power of this type of niche research?  Why go after the same “commercial real estate nyc” keyword everyone else is clamoring for? Not only does it drive up the cost of clicks for paid advertising, but it makes it practically impossible to rank for in any reasonable amount of time and with a reasonable budget.

Conclusion

Being a smaller player in a competitive market can seem like a daunting task, but by staying craft and savvy to the realities of online publishing, we can break through and outperform your larger competitors.

Following these simple tips laid out above, it’s possible to find a wide variety of smaller niches where you can gain exposure to a highly relevant demographic of customers, while at the same time circumventing the competitive advantage of the larger authority sites.

About the Author: Michael Hayes is founder of Darby Hayes Consulting (http://ift.tt/2BBc9H6), a full-service SEO agency based in NYC.  He can be contacted at mike (at) darbyhayesconsulting.com.

Photography Courtesy of: Teemu Paananen

RSS Feed provided by theBrokerList Blog - Are you on theBrokerList for commercial real estate (cre)? and Keyword Research for Commercial Real Estate SEO Part 2 of 3 was written by ~theBrokerList Team.

Keyword Research for Commercial Real Estate SEO Part 2 of 3 published first on http://ift.tt/2hkHhkP

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Keyword Research for Commercial Real Estate SEO Part 2 of 3

This is a special holiday series to get you ready for the new year! This is part 2 of a 3 part series covering real estate SEO for commercial real estate professionals. We are so grateful to Michael Hayes for providing this special series for our audience!

Part 1, “Leveraging SEO for Commercial Real Estate“, was published on Monday, December 11, 2017. Sign up to our “Blogs of the Day” email list to make sure you never miss another one!

Part 3, “Leveraging Image Search for Commercial Real Estate SEO” will be publishing on Wednesday, December 13, 2017. Sign up to our “Blogs of the Day” email list to get notified when it goes live!

In my previous article I’ve written about an overall strategy for competing online against large real estate competition.  The major step in that strategy is finding smaller sub-niches to target in a way that will outshine your competitors (both in the eyes of Google and of the user).

Understanding that this strategy may be easier said than done, so I wanted to make an article focusing entirely on this keyword research portion.  I’ll walk you through the real process I use for my clients, and after all is said and done you will have a full strategy ready to download!

If you are performing this work on your own as a real estate pro, you actually have a leg up on SEO professionals that don’t know your industry well.  It will allow you to quickly identify potentially profitable and very relevant keywords, where your SEO competition won’t necessarily have that insight.

That being said, this type of work isn’t for everyone, it can be considered boring, confusing, or even frustrating at times.  However, with a little bit of determination it can be handled readily.

Ok, let’s dive in!

The Tools

There is usually an SEO tool for every task.  For this process you will only need two standard tools:

KeywordEverywhere

(http://ift.tt/2fCGhaI)

This is my second favorite SEO tool (behind Screaming Frog), and might be my favorite Browser Add-on of all time.  It pulls in keyword volume (i.e. how many searches per month) as well as cost-per-click (if you were to buy traffic from Google) and displays them right on your Google search results.

After Google started limiting the data displayed on their Adwords Keyword Tool for “free” accounts, this add-on swooped in and saved everybody.

And it’s free! So to continue with this process, install the Chrome browser add-on extension and you will be able to follow along!

Important note: Be sure in Google Chrome Settings, Advanced, you have it set to:

Use a prediction service to help complete searches and URLs typed in the address bar

Spreadsheet Software (Excel)

You’ll need excel or at least OpenOffice to handle the keyword research.  You’ll be sorting through a lot of keywords and there is no easy way to do this without spreadsheet software.

Google sheets is OK, it’s not my personal favorite so I don’t have much experience working with it, but I’m sure it’s doable.

The Process

As mentioned in my previous article, the first step in competing against larger competition is to niche down.  What this means is starting with a general keyword and finding sub-niches of that keyword to focus on.

Let’s start with “commercial real estate”:

74,000 searches per month in the U.S.  Nice!  But not what we are looking for.  Too broad, too competitive, and of those 74,000 only a fraction are actually in your area.

If you scroll down to the related searches section you’ll start to see some smaller, yet more relevant, keywords:

Ok, now we are getting somewhere.

We are given all the outer boroughs (Brooklyn, queens, etc).  These are good to add to our spreadsheet and investigate further, but let’s see if we can compete in Manhattan first.

What really stands out is the “commercial retail space for rent nyc”.

This represents not just a qualifier to our original query, but a brand new sub-niche keyword.  Let’s click that and see what we’ve got.

Now we’re cooking.  We’ve just spilled out 10 great sub-niche keywords, and each of those will probably spill out some more of their own.  We’ve even started to see our first pattern emerge, i.e.:

“retail space for rent *neighborhood* nyc”

So far we’ve seen this for the financial district and for harlem.  How much to want to bet that it’s a viable keyword for more neighborhoods?

Let’s take a look!

Google search suggest is a great way to track down these types of keywords.  Copy the keyword into the search box, but don’t hit enter.  Instead, delete the neighborhood term, and just hit the spacebar once, you’ll see these keywords drop down:

Is that cool or what!?

These ten keywords are the most popular, but you can get even more granular by typing “a”, “b”, “c” etc., in the neighborhood field.  By the time I got to “d”, I saw even more goodies:

Try it for yourself and see what great stuff you can unearth in your area.

Pattern Templating

Ok, we’ve just made a few clicks and already we’ve found a pattern emerge.  This gives me the opportunity to talk about how you should leverage patterns for your online publishing.

Large online publishers have to deal with millions of pages being published, and the vast majority of them are not individually authored.  If you just think about the scale of it, for a human to dedicate even just an hour of their time for authoring a page, the amount of time necessary to publish a million page site would not only create an immense budget, but a giant management and quality assurance problem, as well as taking an extremely long time.

So large publishers rely on templates to publish the majority of their content.  Whether it’s the Broker List’s manually curated directory (for which humans evaluate the listings, but templates automate the publication), Yelp, ThomasNet or even Amazon’s search results, they all use some type of pattern.

So why shouldn’t you?

The trick is to find a pattern that will effectively target your customers search intent, in a way that at least a little bit scalable (we aren’t talking a million pages, but a few hundred would be nice).

We’ve already tracked down the “retail space for rent” keyword, which seems to have lots of neighborhood variation.  I’ve jumped ahead and tracked down a few more, using the same steps as above:

Neighborhood Templates:

Commercial space for rent *neighborhood* nyc

Retail space for rent *neighborhood* nyc

Office space for rent *neighborhood* nyc

Furthermore there are sub-categories that could be utilized as well.  These didn’t have as many neighborhood variations, but are great sub-niches to tackle for the space for lease nyc/space for rent nyc keywords:

“Category” Templates:

Restaurant space for lease nyc

Small restaurant space for lease nyc

Recording space for lease nyc

Studio space for lease nyc

Medical space for lease nyc

Nightclub space for lease nyc

Warehouse space for lease nyc

Café space for lease nyc

Pick and choose which of these are most relevant to your business, clients, or target clients, and go from there.

Do you see the power of this type of niche research?  Why go after the same “commercial real estate nyc” keyword everyone else is clamoring for? Not only does it drive up the cost of clicks for paid advertising, but it makes it practically impossible to rank for in any reasonable amount of time and with a reasonable budget.

Conclusion

Being a smaller player in a competitive market can seem like a daunting task, but by staying craft and savvy to the realities of online publishing, we can break through and outperform your larger competitors.

Following these simple tips laid out above, it’s possible to find a wide variety of smaller niches where you can gain exposure to a highly relevant demographic of customers, while at the same time circumventing the competitive advantage of the larger authority sites.

About the Author: Michael Hayes is founder of Darby Hayes Consulting (http://ift.tt/2BBc9H6), a full-service SEO agency based in NYC.  He can be contacted at mike (at) darbyhayesconsulting.com.

Photography Courtesy of: Teemu Paananen

RSS Feed provided by theBrokerList Blog - Are you on theBrokerList for commercial real estate (cre)? and Keyword Research for Commercial Real Estate SEO Part 2 of 3 was written by ~theBrokerList Team.

Keyword Research for Commercial Real Estate SEO Part 2 of 3 published first on http://ift.tt/2hkHhkP