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The Future of Digital Marketing in 2025 – Trends Every Business Must Adopt
Introduction
As we step into 2025, digital marketing is evolving at an unprecedented pace. Businesses that stay ahead of trends will increase brand visibility, attract more leads, and boost conversions. From AI-driven SEO to hyper-personalized marketing, the digital landscape is more competitive than ever.
Whether you’re a small business owner, entrepreneur, or marketing professional, understanding these trends will help you craft a winning digital marketing strategy. Let’s explore the top digital marketing trends for 2025 that will shape the future of online success.
1. AI-Powered SEO is the Future
Search engines are becoming smarter and more intuitive. With AI-powered algorithms like Google’s MUM (Multitask Unified Model) and BERT (Bidirectional Encoder Representations from Transformers), traditional SEO tactics are no longer enough.
How AI is Transforming SEO in 2025?
✔ AI-driven content creation: Advanced AI tools analyze search intent to create highly relevant, optimized content. ✔ Predictive analytics: AI predicts user behavior, helping businesses optimize content for better engagement. ✔ Voice and visual search optimization: As voice assistants like Siri, Alexa, and Google Assistant become more popular, brands must adapt their SEO strategy to long-tail conversational queries.
Actionable Tip: Optimize for natural language searches, use structured data markup, and ensure website accessibility to improve rankings in 2025.
2. Video Marketing Continues to Dominate
With platforms like TikTok, Instagram Reels, and YouTube Shorts, video marketing is becoming the most powerful form of content in 2025.
Why is Video Marketing Essential?
📌 80% of internet traffic will be video content by 2025 (Cisco Report). 📌 Short-form videos increase engagement and hold attention longer than static content. 📌 Live streaming and interactive videos help brands connect with audiences in real-time.
Actionable Tip: Focus on storytelling, behind-the-scenes content, product demonstrations, and influencer collaborations to boost engagement.
3. Hyper-Personalization with AI & Data Analytics
Consumers expect highly personalized experiences, and AI-powered marketing automation makes it possible.
How Does Hyper-Personalization Work?
✔ AI analyzes customer behavior and past interactions to create tailored marketing messages. ✔ Email marketing campaigns are dynamically personalized based on user interests. ✔ Chatbots and voice assistants provide real-time, customized support.
Actionable Tip: Leverage tools like HubSpot, Salesforce, and Marketo to automate personalized marketing campaigns.
4. Influencer Marketing Becomes More Authentic
The influencer marketing industry is projected to reach $21.1 billion by 2025. However, brands are shifting from celebrity influencers to micro and nano-influencers for better authenticity and engagement.
Why Micro-Influencers Matter?
🎯 Higher engagement rates than macro-influencers. 🎯 More trust & relatability with niche audiences. 🎯 Cost-effective collaborations for brands with limited budgets.
Actionable Tip: Partner with influencers in your niche and use user-generated content (UGC) to enhance brand credibility.
5. Voice & Visual Search Optimization is a Must
By 2025, 50% of all searches will be voice or image-based, making traditional text-based SEO insufficient.
How to Optimize for Voice & Visual Search?
✔ Use long-tail keywords & conversational phrases. ✔ Optimize images with alt text & structured data. ✔ Ensure your site is mobile-friendly and fast-loading.
Actionable Tip: Implement Google Lens-friendly content to appear in image-based search results.
Conclusion
The future of digital marketing in 2025 is driven by AI, personalization, and immersive experiences. If you’re not adapting, you’re falling behind!
Looking for expert digital marketing strategies? Mana Media Marketing can help you grow and dominate your niche. Contact us today!
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5 Trade Ideas for Monday: Cboe, Salesforce, Edwards Lifesciences, Honeywell and Intercontinental Exchange
5 Trade ideas excerpted from the detailed analysis and plan for premium subscribers:
Cboe Global Markets, Ticker: $CBOE
Cboe Global Markets, $CBOE, comes into the week at resistance. It has a RSI rising at the midline with the MACD crossed up. Look for a push over resistance to participate…..
Salesforce, Ticker: $CRM
Salesforce, $CRM, comes into the week at resistance. It has a RSI rising with the MACD crossed up. Look for a push over resistance to participate…..
Edwards Lifesciences, Ticker: $EW
Edwards Lifesciences, $EW, comes into the week at resistance. It has a RSI in the bullish zone with the MACD positive. Look for a push over resistance to participate…..
Honeywell, Ticker: $HON
Honeywell, $HON, comes into the week after breaking yearlong resistance. It has a RSI in the bullish zone with the MACD positive. Look for continuation to participate…..
Intercontinental Exchange, Ticker: $ICE
Intercontinental Exchange, $ICE, comes into the week at resistance. It has a RSI in the bullish zone with the MACD positive. Look for a push over resistance to participate…..
Start of Summer Annual Sale! Hi all the Start of Summer Annual Sale is entering its last week at Dragonfly Capital. Get an annual subscription for 38.2% off or pay quarterly for 15% off. Both auto-renew at that discounted rate until you decide to leave.
After reviewing over 1,000 charts, I have found some good setups for the week. These were selected and should be viewed in the context of the broad Market Macro picture reviewed Friday which with the June quadruple witching in the books in the books, saw equity markets a bit gassed after a good start.
Elsewhere look for Gold to continue its consolidation in the uptrend while Crude Oil moves higher in consolidation. The US Dollar Index continues the short term move to the upside while US Treasuries continue their short term move higher in the secular downtrend. The Shanghai Composite looks to continue the short term trend lower while Emerging Markets look to be on the verge of breaking consolidation to the upside.
The Volatility Index looks to remain very low making the path easier for equity markets to the upside. The charts of the SPY and QQQ look strong, especially on the longer timeframe, but with possible reversal or digestion candles this week. On the shorter timeframe both the QQQ and SPY could us a reset on momentum measures as both are extended and pullbacks are helping there. The IWM continued to go nowhere moving mainly sideways in the upper part of the 2½ year consolidation. Use this information as you prepare for the coming week and trad’em well.
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How Digital Marketing Agencies Set and Track Micro-Conversions
In digital marketing, it’s easy to get fixated on the big wins—final purchases, sign-ups, or lead submissions. But savvy brands (and smart agencies) know that micro-conversions are just as important. These small, measurable user actions signal intent, engagement, and progression through the funnel—even if they don’t immediately lead to a sale.
So how does a digital marketing agency set, track, and use micro-conversions to drive stronger campaign performance? Here's a breakdown of the strategy.
✅ What Are Micro-Conversions?
Micro-conversions are non-revenue-generating actions that indicate a user is moving closer to your main goal (macro-conversion). Examples include:
Watching 50% of a video ad
Adding a product to cart
Signing up for a newsletter
Downloading a free guide
Spending more than X seconds on a page
Clicking “Read More” or “Book a Demo”
While they may not directly impact revenue, they show user intent, engagement, and trust—making them critical signals for optimisation.
1. Setting Micro-Conversions Based on Funnel Stage
A digital marketing agency first maps out the customer journey and assigns micro-conversions at each stage:
Top of Funnel (Awareness)
Page scroll depth (25%, 50%, 75%)
Time on site (e.g., 60+ seconds)
Social post shares
Engagement with videos or interactive tools
Middle of Funnel (Consideration)
Clicking pricing or feature tabs
Subscribing to a newsletter
Downloading a whitepaper or checklist
Visiting multiple product pages
Bottom of Funnel (Intent)
Starting checkout or filling part of a lead form
Adding items to wishlist/cart
Returning to the site within 48 hours
Interacting with live chat or chatbot
This funnel-aligned setup helps agencies measure progress, not just outcomes.
2. Custom Event Tracking Setup
To track micro-conversions accurately, the agency configures custom events using tools like:
Google Tag Manager
GA4 custom events
Meta Pixel or TikTok Pixel
LinkedIn Insight Tag
CRM-based goal tracking (HubSpot, Salesforce)
For example, the agency might set an event to trigger when:
A user downloads an ebook
A visitor scrolls 75% of a long-form article
Someone views a pricing page for more than 15 seconds
This event-driven approach makes it possible to collect meaningful behavioural data, not just binary yes/no conversions.
3. Assigning Value to Micro-Conversions
Not all micro-conversions are created equal. Agencies often assign a conversion value or weight to each based on:
Historical correlation with macro-conversions
Engagement level required
Funnel stage relevance
For example:
Downloading a whitepaper might be worth 10 points
Watching a demo video might be worth 30 points
Clicking “Request Pricing” could be worth 50 points
This scoring system helps prioritise leads and audiences in remarketing or sales handoff strategies.
4. Using Micro-Conversions for Campaign Optimisation
Agencies rely on micro-conversion data to:
Optimise ad targeting (e.g., build lookalike audiences based on video viewers or cart abandoners)
Improve landing pages (e.g., reduce bounce rates by analysing scroll and click behaviour)
Refine content strategy (e.g., produce more of what drives mid-funnel engagement)
Improve lead nurturing flows (e.g., send tailored follow-ups based on what someone clicked or downloaded)
Rather than wait for final sales to roll in, agencies use micro-conversions to react fast and iterate smarter.
5. Reporting and Attribution
Micro-conversions are built into agency reporting dashboards using tools like:
Google Looker Studio
GA4 path analysis and funnel visualisation
CRM integration (tracking lead scores across interactions)
Agencies can then show:
Which micro-actions lead to higher-value users
Where in the funnel users are dropping off
What creative or content assets generate the most forward motion
This layered view of user behaviour allows for data-driven strategy—not just performance reporting.
6. Retargeting Based on Micro-Conversions
A digital marketing agency uses micro-conversions to build intelligent remarketing lists, such as:
People who started a checkout but didn’t finish
Users who watched 75% of a product video
Visitors who viewed 3+ service pages
This allows for hyper-relevant retargeting, ensuring ads feel timely and personalised, not repetitive or random.
Final Thoughts
In 2025, the brands that win aren’t just the ones with the most traffic—they’re the ones that understand every step users take before converting. That’s why a modern digital marketing agency treats micro-conversions not as minor data points, but as strategic levers to improve ROI.
By setting, tracking, and acting on these intent signals, agencies help brands nurture smarter journeys, spot missed opportunities, and turn passive browsers into paying customers—one micro-step at a time.
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Revolutionizing Market Research: The Rise of Augmented Analytics in Data-Driven Decision Making
The Augmented Analytics Market size reached USD 14.26 Billion in 2023 and is expected to register a revenue CAGR of 28.1% during the forecast period. The steady market revenue growth of Augmented Analytics is due to rise in demand for automation in data analysis and data processing, increase in adoption of advanced business analytics tools, growing demand for digital transformation in different industries, and rapid rise in data volumes in various business firms.
The Global Augmented Analytics Market Report, published by Emergen Research, offers an industry-wide assessment of the Augmented Analytics market, which is inclusive of the most crucial factors contributing to the growth of the industry. The latest research report comprises an extensive analysis of the micro- and macro-economic indicators that influence the global market development during the forecast period.
Get Download Pdf Sample Copy of this Report@ https://www.emergenresearch.com/request-sample/2909
Competitive Terrain:
The global Augmented Analytics industry is highly consolidated owing to the presence of renowned companies operating across several international and local segments of the market. These players dominate the industry in terms of their strong geographical reach and a large number of production facilities. The companies are intensely competitive against one another and excel in their individual technological capabilities, as well as product development, innovation, and product pricing strategies.
The leading market contenders listed in the report are:
IBM, Salesforce, Inc., QlikTech International AB, SAP, Microsoft, SAS Institute Inc., Oracle, Cloud Software Group, Inc., MICROSTRATEGY INCORPORATED, Sisense Ltd., ThoughtSpot Inc., YellowFin, Domo, Inc., GoodData Corporation, Softengi, PYRAMID ANALYTICS, Board International, Insightsoftware, Amazon Web Services, Inc., CognitiveScale
Key market aspects studied in the report:
Market Scope: The report explains the scope of various commercial possibilities in the global Augmented Analytics market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.
Competitive Outlook: The leading companies operating in the Augmented Analytics market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.
Report Objective: The primary objective of this report is to provide the manufacturers, distributors, suppliers, and buyers engaged in this sector with access to a deeper and improved understanding of the global Augmented Analytics market.
Emergen Research is Offering Limited Time Discount (Grab a Copy at Discounted Price Now)@ https://www.emergenresearch.com/request-discount/2909
Market Segmentations of the Augmented Analytics Market
This market is segmented based on Types, Applications, and Regions. The growth of each segment provides accurate forecasts related to production and sales by Types and Applications, in terms of volume and value for the period between 2022 and 2030. This analysis can help readers looking to expand their business by targeting emerging and niche markets. Market share data is given on both global and regional levels. Regions covered in the report are North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Research analysts assess the market positions of the leading competitors and provide competitive analysis for each company. For this study, this report segments the global Augmented Analytics market on the basis of product, application, and region:
Segments Covered in this report are:
Deployment Type Outlook (Revenue, USD Billion; 2020-2033)
On-Premises
Cloud
Component Outlook (Revenue, USD Billion; 2020-2033)
Software
Services
Training and Consulting
Deployment and Integration
Support and Maintenance
Organization Size Outlook (Revenue, USD Billion; 2020-2033)
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Browse Full Report Description + Research Methodology + Table of Content + Infographics@ https://www.emergenresearch.com/industry-report/augmented-analytics-market
Major Geographies Analyzed in the Report:
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
ToC of the report:
Chapter 1: Market overview and scope
Chapter 2: Market outlook
Chapter 3: Impact analysis of COVID-19 pandemic
Chapter 4: Competitive Landscape
Chapter 5: Drivers, Constraints, Opportunities, Limitations
Chapter 6: Key manufacturers of the industry
Chapter 7: Regional analysis
Chapter 8: Market segmentation based on type applications
Chapter 9: Current and Future Trends
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About Us:
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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Nasdaq Plunges, Trump Tariff Boosts USD
US stocks ended lower on Thursday amid fresh tariff threats from President Trump, some mixed economic data, and after an earnings report from AI-chip darling Nvidia failed to impress.
NAS100Roll H4
The second reading for US Q4 gross domestic product (GDP) showed a growth rate of 2.3%, unchanged from the first reading and matching economists’ forecasts but lower than the final Q3 figure of 3.1%.
Meanwhile, initial jobless claims rose to 242,000 in the latest week, an increase from the previous figure of 220,000, and well above forecasts for 222.000.
And US pending home sales fell to -4.6% in January, much weaker than forecasts of -1.3%, with the index hitting an all-time low of 70.6, down from 74.2 in the prior month.
US durable goods orders, however, surprised on the upside, coming in at 3.1%, beating forecasts of 2.0% and marking a sharp turnaround from the previous month’s figure of -1.8%.
The main macro focus, however, was on the Federal Reserve's preferred measure of inflation, due on Friday, with the annualised personal consumption expenditures (PCE) growth rate expected to have slowed to 2.4%, down from a 2.6% increase in December.
This would be a relief amid growing concern over the inflationary impact of President Trump's tariff threats, with the postponed 25% levies on US imports from Canada and Mexico now set to kick in next week, and tariffs on Europe to follow.
On currency markets, the US dollar extended its bounce from almost 11-week lows, gaining 0.50% versus the pound at 0.7930 and adding 0.79% against the euro at 0.9613.
DXY H4
At the close in New York, the blue-chip Dow Jones Industrials Average was down 0.5% at 43,239, while the broader S&P 500 index shed 1.6% at 5,861, and the tech-laden Nasdaq Composite dropped 2.8% at 18,544.
Nvidia fell 8.5% as the chip maker’s guidance for Q1 profit margins fell short of estimates, overshadowing Q4 results and revenue guidance for the current quarter that beat analyst expectations.
Meanwhile, eBay lost 8.2% after the eCommerce giant posted weaker-than-expected revenue guidance for the first quarter, overshadowing a fourth-quarter earnings beat.
And Salesforce shed 4.1% following disappointing Q4 revenues and a softer-than-expected outlook.
Away from tech, Bath & Body Works slumped 12.7% after the retailer issued a below-consensus forecast for its first quarter.
But Warner Bros. Discovery gained 4.8% as its fourth quarter adjusted earnings slightly exceeded forecasts, although revenue was weaker than expected.
On commodity markets, crude prices jumped as supply concerns resurfaced after President Trump revoked a licence granted to oil major Chevron to operate in Venezuela.
US WTI crude was up 2.2% to $70.10 a barrel, while UK Brent crude gained 1.8% to $73.81 a barrel.
Disclaimer:
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Global Cloud Electronic Design Automation Market Analysis 2024: Size Forecast and Growth Prospects
The cloud electronic design automation global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Cloud Electronic Design Automation Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size - The cloud electronic design automation market size has grown strongly in recent years. It will grow from $7.37 billion in 2023 to $7.96 billion in 2024 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to advanced simulation capabilities, integration with other cloud services, accessibility, enhanced security.
The cloud electronic design automation market size is expected to see strong growth in the next few years. It will grow to $10.7 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to AI and machine learning integration, 5G and IoT growth, customization and personalization, cybersecurity enhancements, quantum computing integration. Major trends in the forecast period include AI-driven design automation, technological advancements, containerization and orchestration, multi-cloud and hybrid cloud architectures, predictive analytics and simulation.
Order your report now for swift delivery @ https://www.thebusinessresearchcompany.com/report/cloud-electronic-design-automation-global-market-report
Scope Of Cloud Electronic Design Automation Market The Business Research Company's reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market's historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Cloud Electronic Design Automation Market Overview
Market Drivers - The increasing demand for automation is expected to propel the growth of the cloud electronic design automation (EDA) market going forward. Automation refers to the technique of making an apparatus, a process, or a system operate automatically, utilizing machines and computers that can operate without needing human control. Automation is experiencing a surge in adoption driven by its potential to revolutionize productivity, streamline processes, and reduce costs across industries. Automation is helpful in cloud electronic design automation (EDA) by enabling the creation of cloud-native EDA tools and pre-optimized hardware platforms that can operate without needing human control. For instance, in June 2022, according to Salesforce, a US-based cloud-based software company, in partnership with Vanson Bourne, demand for automation has surged in over 90% of companies. The survey included 600 CIOs and IT decision-makers from global enterprises, and the highest demand for automation came from departments such as research and development, administrative/operations, customer service, and marketing. Therefore, the increasing demand for automation is driving the growth of the cloud electronic design automation (EDA) market.
Market Trends - Major companies operating in the cloud electronic design automation market are developing advanced technologies, such as disruptive cloud-based SaaS solution to drive their revenues in the market. A disruptive cloud-based SaaS solution is a software-as-a-service (SaaS) solution that leverages cloud computing to transform an industry or market by providing easy access to powerful tools. For instance, in April 2022, Synopsys Inc, a US-based electronic design automation company, launched disruptive cloud-based Software-as-a-Service (SaaS) solution called synopsys cloud 4.0, aimed at transforming the chip development. This cloud-based SaaS solution aims to accelerate and democratize chip design by providing easy access to powerful tools and resources, thereby helping semiconductor companies to innovate faster, leaner, and more efficiently.
The cloud electronic design automation market covered in this report is segmented –
1) By Type: Computer Aided Engineering, Semiconductor Intellectual Property, IC Physical Design And Verification, Printed Circuit Board and Multi-Chip Module 2) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud 3) By Vertical: Automotive, Consumer Electronics, Aerospace And Defense, Industrial, Healthcare, Telecommunication
Get an inside scoop of the cloud electronic design automation market, Request now for Sample Report @ https://www.thebusinessresearchcompany.com/sample.aspx?id=14068&type=smp
Regional Insights - North America was the largest region in the cloud electronic design automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cloud electronic design automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies - Major companies operating in the cloud electronic design automation market are Siemens AG, Sonnet Software Inc., Dolphin Design, OneSpin Solutions GmbH, Real Intent Inc., Concept Engineering GmbH, Blue Pearl Software Inc., Agnisys Inc, Agilent technologies , Dassault Systèmes, Tektronix, Inc., Keysight Technologies, Synopsys Inc., Autodesk Inc, Cadenece Design System, Forte Design Systems, Xilinx Inc., ANSYS Inc., Frontline PCB Solutions, CircuitSutra Technologies Pvt. Ltd., JEDA Technologies, Mentor Graphics Corporation, Nimbic Inc., Lattice Semiconductor Corporation, AWR Corporation, Zuken Inc., Tanner EDA, Empyrean Software
Table of Contents 1. Executive Summary 2. Cloud Electronic Design Automation Market Report Structure 3. Cloud Electronic Design Automation Market Trends And Strategies 4. Cloud Electronic Design Automation Market – Macro Economic Scenario 5. Cloud Electronic Design Automation Market Size And Growth ….. 27. Cloud Electronic Design Automation Market Competitor Landscape And Company Profiles 28. Key Mergers And Acquisitions 29. Future Outlook and Potential Analysis 30. Appendix
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Smart Buildings Market Size, Share, Growth, Trends [2032]
Smart Buildings Market provides in-depth analysis of the market state of Smart Buildings manufacturers, including best facts and figures, overview, definition, SWOT analysis, expert opinions, and the most current global developments. The research also calculates market size, price, revenue, cost structure, gross margin, sales, and market share, as well as forecasts and growth rates. The report assists in determining the revenue earned by the selling of this report and technology across different application areas.
Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Smart Buildings in these regions till the forecast period
North America
Middle East and Africa
Asia-Pacific
South America
Europe
Key Attentions of Smart Buildings Market Report:
The report offers a comprehensive and broad perspective on the global Smart Buildings Market.
The market statistics represented in different Smart Buildings segments offers complete industry picture.
Market growth drivers, challenges affecting the development of Smart Buildings are analyzed in detail.
The report will help in the analysis of major competitive market scenario, market dynamics of Smart Buildings.
Major stakeholders, key companies Smart Buildings, investment feasibility and new market entrants study is offered.
Development scope of Smart Buildings in each market segment is covered in this report. The macro and micro-economic factors affecting the Smart Buildings Market
Advancement is elaborated in this report. The upstream and downstream components of Smart Buildings and a comprehensive value chain are explained.
Browse More Details On This Report at @https://www.globalgrowthinsights.com/market-reports/smart-buildings-market-100003
Global Growth Insights
Web: https://www.globalgrowthinsights.com
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Maximizing ROI with Salesforce Service Cloud Implementation: Best Practices

What is ROI?
It’s a measure of money that looks at the return on investment in terms of its cost. The net profit from the investment is divided by the investment’s original cost to determine ROI, which is then expressed as a percentage. At Manras, we help integrate salesforce Service Cloud that helps customers, companies, and investors to determine the success and efficacy of new investments.
How to maximize Roi with Salesforce Service Cloud Implementation?
One of the best ways to maximize ROI with Salesforce Service Cloud implementation is to understand your company’s objectives and modify the use of social media platforms accordingly. Clients always need to make sure that it aligns with their business goals. Here are some of the best practices:
Define Clear Objectives: right before implementing Salesforce Service Cloud, you need to understand your objectives. Make sure that you know what you want to achieve with the platform, like for example its improving customer satisfaction, increasing agent productivity, or reducing response times.
Customize to Fit Your Needs: Salesforce Service Cloud is very flexible; it can always be modified according to your needs. Modify it to fit your specific business needs and procedures. Like for example, case management, workflows, email templates, and reports to match your unique workflows.
Complete Training: You can opt for investing in comprehensive training for your team. Make sure that your agents are professional in using Service Cloud features and also know how to use them effectively to serve customers.
Incorporation with Other Systems: You can try in adding Salesforce Service Cloud with other systems within your organization, such as CRM, ERP, or marketing automation platforms. At Manras we make sure of smooth data flow and a better view of customer relations and history.
Utilize Automation: One of the other ways is to use automation features such as workflow rules, process builders, and macros to simplify certain repetitive tasks. This allows users to improve agent efficiency. This can help in solving issues and sending automated responses when necessary.
Make use of Multi-Channel Support: You can try out Omni-Channel support to answer customer inquiries across various channels (e.g., email, chat, social media). This helps you to choose the most suitable agent based on skills, availability, and priority. This ensures a steady and personalized customer experience across all touchpoints.
Implement Knowledge Base: Another measure is to create and maintain a complete knowledge base within the Service Cloud. At Manras we allow your agents with easy access to useful information, FAQs, and solutions to common issues. This helps in solving customer queries faster, evolving workplace practices, and lowering the need for emergency decisions.
Regular Updates and Maintenance: Make sure that you have access to all Salesforce releases and updates. Make sure to regularly review your Service Cloud to make sure that it aligns with evolving business needs and also takes advantage of new features and upgrades.
Seek Feedback and Iterate: Gather feedback from both customers and agents regarding their experience with Salesforce Service Cloud. At Manras we make use of this feedback to identify areas for improvement and modify your ideas regularly.
Conclusion:
Companies and individual clients need to regularly go through and analyze key performance metrics such as first response time, resolution time, customer satisfaction scores, and agent productivity. You also need to make sure that your goals align with the company’s procedures. Salesforce Service Cloud helps in a smooth data flow and also simplifies repetitive tasks.
At Manras we help install Salesforce’s reporting and analytics tools so that companies can look for areas for improvement, and also make data-driven decisions.
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Elevate your business with Salesforce Service Cloud, offering intelligent analytics, personalized customer support, and efficient data management. Maximize customer satisfaction, automate tasks with macros, and embrace omnichannel routing for enhanced service. Unlock the potential with Codinix for optimal Salesforce Service Cloud implementation.
#Salesforce service cloud consultant#salesforce service cloud integration#salesforce service cloud implementation#salesforce service cloud services
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4 Trade Ideas for Salesforce: Bonus Idea

Salesforce, $CRM, comes into the week approaching resistance. This is after rising from a 80% retracement of the move up from the December 2022 low to the top at the start of March. It is the third try at this resistance and now the 200 day SMA. The Bollinger Bands® are starting to open higher to allow a move. The RSI is rising in the bullish zone with the MACD positive and climbing. There is resistance at 264 and 268.25 then 272.50 and 278 before 288 and a gap to fill to 293.50. Support lower is at 256.50 and 251 then 245. Short interest is low at 1.4%. The stock pays a dividend with an annual yield of 0.61% and has traded ex-dividend since July 9th.
The company is expected to report earnings next on August 28th. The August 30 Expiry options chain, covering the earnings report, shows an expected move of $22.50 between now and expiry with biggest open interest at the 245 put strike and the 270 call strike. The September options chain has biggest open interest at the 240 then 250 put strikes and on the call side at the 270 strike. The October chain has biggest open interest at the 240 and 250 put strikes and then on the call side it is spread from 250 to 300.
Salesforce, Ticker: $CRM
Trade Idea 1: Buy the stock on a move over 264 with a stop at 256.
Trade Idea 2: Buy the stock on a move over 264 and add an August 30 Expiry 260/240 Put Spread ($6.90) while selling the October 290 Calls ($6.15).
Trade Idea 3: Buy the September/October 280 Call Calendar ($2.75) while selling the August 30 Expiry 237.50 Put ($2.45).
Trade Idea 4: Buy the October 240/270/300 Call Spread Risk Reversal ($3.10).
If you like what you see sign up for more ideas and deeper analysis using this Get Premium link.
After reviewing over 1,000 charts, I have found some good setups for the week. These were selected and should be viewed in the context of the broad Market Macro picture reviewed Friday which with the August options expiration in the books, saw equity markets show strength, continuing the climb out of July pullback.
Elsewhere look for Gold to continue its uptrend to new highs while Crude Oil consolidates in a tightening range. The US Dollar Index continues to move to the downside in consolidation while US Treasuries consolidate in their downtrend. The Shanghai Composite looks to continue the short term trend lower while Emerging Markets have re-broken resistance and may start a new uptrend.
The Volatility Index looks to remain low after a rapid pullback to levels from 2 weeks ago making the path easier for equity markets to the upside. Their charts look strong, especially the SPY and QQQ on the longer timeframe. On the shorter timeframe both the QQQ and SPY will gain buyers on a move higher next week over short term resistance. The IWM is showing its own strength as well breaking back above long term resistance. Use this information as you prepare for the coming week and trad’em well.
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What are the barriers to TOD in America, and how can cities overcome this issue? Support your view with a successful example of TOD (in or outside the U.S.)
We think the obstacle to TOD in the U.S. is that the whole process of implementation is subject to legitimacy challenges.
The implementation of TOD in the capital markets is often predicated on land appreciation, and due to the large upfront investment, it must be guaranteed that land prices in the area will rise in order to operate. But there are huge risks involved, and most of these risks are borne by the city, not the developer. In order to promote a TOD strategy, the city usually has to provide upfront infrastructure funding, project management and community engagement services. As the founder of TOD, Peter Calthorpe reminds us that "affordable housing must start with affordable neighborhoods." Increasing the supply of affordable housing and providing more jobs must be urged by the government to accomplish this. And it is impossible to do so by relying on the capital markets, which tend to create eye-catching hedonistic environments that employ glamorous, highly educated elites.
Addressing this obstacle depends in large part on the ability of cities to develop appropriate housing strategies to make government affordable.
TOD does not work in isolation; it and affordable housing strategies accomplish each other. As people use public transportation more, the less they spend on transportation, which increases the overall affordability of the community. Extremely low-income households will move farther into the suburbs because they can't afford to pay downtown rents, spending even more than 50 percent of their household income on transportation to do so. While moving to the suburbs reduces the cost of housing, the additional cost of transportation makes it difficult for poor families to survive. Housing compensation in the form of affordable housing could therefore be provided for low-income residents displaced by regional development. Provide affordable housing for low income households within a half-mile radius around each transit hub. This is because the preservation of older homes and the development of affordable housing around transit stations is consistent with the State's macro-strategy of continued support for affordable housing.
The San Francisco Bay Rim project is a success story.
In executing the planning for the TOD project, the management recognized at the outset of the project that public interest and private enterprise complement each other ---- The private economic growth driven by public transportation will be used in part to pay for the cost of public transportation, and the public-private partnership needs to continue throughout the project. The Transbay redevelopment not only plans for residential land to match the office space, but also provides affordable housing at 35% for low-income people. The first project completed in the Transbay Redevelopment Area, Rene Cazenave Apartments, was developed by two local non-profit organizations. The eight-story building consists of 120 apartments with condominiums for the homeless, supportive services, and ground-floor retail space.
With the opening of the Salesforce Passenger Center, the redevelopment of the Bay Rim area opens up a new urban revitalization scenario: one that is transit-oriented and provides a high level of public amenities and a diversity of employment opportunities in a mixed-income community. The development is expected to increase the value of properties within 1.2 kilometers of the Salesforce Terminal by an average of 5%, with an estimated 11% increase in the value of properties directly adjacent to the Terminal.
Currently, the implementation of the TOD project not only pushes the construction of the surrounding land, but also attracts high-tech research and development industries to the city center with the perfect transportation system and new public facilities.
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https://www.fastcompany.com/3061482/one-googlers-insider-guide-to-using-google-docs-at-work
One Googler’s Insider Guide To Using Google Docs At Work
When Google Docs launched back in 2007, it was a scrappy, lightweight document editor. Today, it’s a full-blown workplace powerhouse, with all the features you need to create, collaborate, and share your ideas quickly.
As a product manager at Google, I’ve not only helped the team build and develop these tools, but I’ve used them every single day, often to write product requirements docs for our next feature. So here’s an insider look at five ways to incorporate Google Docs, Sheets, and Slides into your own work that you might not know about.
1. Design Professional-Grade Documents In Google Docs
You probably just use Arial out of habit, but there are actually over 600 fonts available in Google Docs, not to mention lots of professionally designed templates that do much of the work for you. There are built-in themes, and a large suite of formatting features you may not even know exist.
Our goal in adding these features has been to make creating beautiful, polished documents and presentations a breeze. For instance, easily organize the ideas from your next team brainstorm by choosing a meeting notes template from the carousel at the top of the Docs home screen.
2. Turbocharge Google Sheets With Powerful Functions And Pivot Tables
Sheets is way more than just a way to throw a quick table or list together. It has over 340 powerful functions, including dozens that other spreadsheets don’t offer, such as Google Translate, which lets you automatically translate one language to another.
We’ve also designed Sheets to offer advanced pivot table functionality, including the ability to define custom Calculated Fields. And Docs and Sheets both support custom scripting and advanced API functionality via Apps Script, which is Google’s equivalent of macros. Basically, if your job entails a lot of number crunching, Sheets can handle it. Related Video: Are Work Habits Spoiling Your Productivity?
3. Present Painlessly To Groups With Google Slides
We’re big fans of the “show up, don’t set up” philosophy when it comes to presenting to groups. Giving a great presentation can be a big enough challenge on its own, so we’ve added a few tricks to make the A/V side as easy as possible.
With just a couple taps on your phone or tablet, you can use the iOS or Android Slides apps to present on any screen equipped with Chromecast or AirPlay. And if you’re on a Hangouts video call, the mobile apps let you present directly to everybody in the call–no more wires and set-up stress.
We also added a feature called Slides Q&A to help you talk with your audience, not at them. Q&A allows participants to submit questions and weigh in on them from their phones, laptops, and tablets using a shared link, which also lets the speaker collect real-time feedback.
Tired of trying to get feedback over the annoying, unreliable, audio-only conference line you’ve been dialing into for your remote meetings? Here’s how to use the Q&A Slides feature instead:
4. Use Google Docs While You’re Offline
We’re moving toward a world of constant Internet connectivity, but the real world doesn’t work that way yet. That’s why Docs, Sheets, and Slides work offline in the Chrome browser on your laptop as well as in the Android and iOS apps.
Chrome will even preemptively sync your recent files so you can keep working if you go offline unplanned. Whether you’re holed up in a Wi-Fi-less cafe writing the most epic report your boss has ever seen, or just dealing with a spotty in-flight Wi-Fi connection as you scramble to wrap up a project before takeoff, Docs has you covered.
5. Hook Google Docs Up With Loads Of Other Apps
Today’s digital workflows are complicated, and people rely on lots of apps and services to get their jobs done. That’s why both Google Sheets and Slides announced new feature-rich APIs at Google I/O this year. And Salesforce, SAP Anywhere, Sage, Anaplan, Asana, Trello, Prosperworks, and others will soon all be launching rich integrations with Sheets or Slides over the next few months. Soon you’ll be able to access all the functionality, whichever app you’re using.
These are a few of the nifty things you can do with Docs, Sheets, and Slides to improve how you work, communicate, and interact. From the very start, we built these Apps with collaboration in mind so that it’s fast and easy to work together with your team.
But as someone on the front lines–building these tools as well as using them myself–it still sometimes seems to me that we’ve only scratched the surface. We’re now using machine learning to create new features for Google Apps, like super-accurate voice typing and one-click data analytics, that take you beyond basic productivity and help you stay focused on the highest-value tasks.
The way we work, of course, is always changing both because of technology and in response to it. And sometimes keeping up to date on that evolution can be a challenge. So hopefully these five tips will help. My job at Google, in one sense anyway, is to help you do yours better. Which means there’s always work to be done. Welcome to the future.
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Bold plans for a non-fungible token linked restaurant and private members lounge in San Francisco have come to an abrupt end, after the company behind the project halted construction due to challenging macroeconomic factors. The two venues were being built on Salesforce Park, and were going to be dubbed the “Sho Restaurant” and “Sho Club Sky Lounge.” The latter was only going to be accessible to holders of the Sho Club NFTs, which Cost anywhere from $7,500 to $300,000, and offered access to other future Sho Group hospitality offerings. Speaking with San Francisco-focused News website SFGATE on Sept. 7, Sho Group CEO Joshua Sigel stated that it was no longer possible to build the project, and confirmed that the company ended its lease agreement in July. Early rendition of the restaurant and members lounge. Source: Sho Group.The CEO noted that: “Despite a strong demand for the concept with millions of dollars in both pre-sold and reserved memberships [...] we ultimately could not address the many concerns brought about by potential investors, most of which have been around the future of SF and the rising costs of constructing the restaurant.”Sigel went on to highlight difficult macro factors that ended up making construction costs too expensive such as “labor shortages, supply chain disruptions, geopolitical uncertainty, and inflation.” Sigel says Sho Group has refunded everyone who bought the NFTs. Binance NFT ends support for Polygon Binance’s NFT marketplace suddenly announced that it will soon wind down support for Polygon-based NFTs, but did not provide a clear explanation as to why. In a Sept. 8 blog post, Binance NFT Updates-on-the-sandbox-nft-staking-program-and-polygon-network-support-accd8386f2b64a27a880894437c76089" target="_blank" rel="noopener nofollow">stated that it will be discontinuing its The Sandbox NFT Staking Program later this month, citing a decision to streamline product offerings on the platform. The program allows users to stake their Polygon-based LAND NFTs from The Sandbox to earn SAND token rewards, however it will officially shut down as of Sept. 26. Users will have their NFTs automatically unstaked and returned to the spot wallets. As part of the closure of the program, Binance NFT also stated that support for the Polygon network will come to an end on the same day, with users being given until Dec. 31 to withdraw all their Polygon NFTs from the marketplace. Explaining the move, all Binance NFT stated was that “more details will be provided to impacted users at a later date.”Announcement. Source: Binance NFT.Reddit launches NFL NFTsTo celebrate the new NFL season that kicked off this week, NFT-friendly social media platform Reddit launched NFL-themed NFT avatar collectibles. TODAY IS THE DAY Introducing NFL #RedditCollectibles for all 32 @NFL teams (limited to 500 units per team). Draft yours now! #NFLxReddit #2023NFLKickoff pic.twitter.com/WOjRagyJmv— Reddit (@Reddit) September 6, 2023 The collection was launched on Sept. 7 and covers all 32 teams. The NFTs are being sold for $25 a pop and the artwork depicts the Reddit Snoo mascot wearing the various uniforms. There are 500 tokens available per team, however at the time of writing it appears that many of the sets have more than 400 NFTs still available, suggesting there hasn’t been any rush to snap them up yet. Reaction to the announcement on r/CollectibleAvatars. Source: RedditRumble Kong League x StanceAs part of a partnership with NBA star Paul George and popular sock, underwear and T-Shirt brand Stance, NFT project Rumble Kong League has dropped phygital basketball socks. The drop is part of a broader collaborative project dubbed Hyper Socks, which will eventually see the launch of a 3v3 basketball game with play-to-earn features. The first stage of the project saw the sale of tokenized socks that can be used in the upcoming game. In a Sept. 8 announcement, the Rumble Kong League team kicked off stage two by opening up the sale of 250 boxes
of physical Stance sox, that are themed with the cartoon gorilla avatars from the project. Two legends in their field, joining forces to create greatness.The RKL x @Stance HyperSocks are live!Top performance rare fur quality that'll create a spark on any basketball court.Only 250 available! Grab your box before they're gone! pic.twitter.com/3rQXtTtciI— Rumble Kong League (@RumbleKongs) September 8, 2023 The partnership marks a significant mainstream partnership for the project, considering Stance’s ties to the NBA and other pro sports leagues. Other Nifty News:The team behind NFT project OnChainMonkey is shifting its entire collection of 10,000 NFTs from Ethereum to bitcoin, in a massive undertaking expected to take several months. The Base network’s “Onchain Summer” promotion in August resulted in over 700,000 NFTs minted by over 268,000 unique wallets, according to a Sept. 6 announcement from the team.
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The Benefits of Community-Salesforce Integration for Your Business: 4 Compelling Reasons

Today's consumers value their time and demand immediate assistance. Therefore, brands nowadays do everything possible to meet customer expectations. Additionally, they must raise their support game to provide quick service. It seems like a difficult task.
Here's where things like CRM technology come into play. They enhance user-brand connections and improve customer experiences. And Salesforce Integration Services Company is a well-known innovator in the field of CRM systems. On the other side, communities have become a crucial tool for businesses to delight their clients. By providing value to clients through engagement activities, they turn them into devoted members.
Consider the effects of combining these two essential business solutions. When the community offers immediate assistance to your devoted members, they do not need to search elsewhere. Peer-to-peer interaction and professional aid are both available to them here.
One of the numerous advantages of connecting your Top Salesforce Integration Services Company In India with enterprise software like online communities is this. Let's investigate further to learn more!
Describe Salesforce.
With a remarkable 22.9% global user base, Salesforce is the most widely used CRM globally. Brands can establish and maintain strong customer relationships thanks to cloud-based CRM software. Sales, marketing, and support are just a few departments that employ tools like real-time customer data tracking and analysis to create outstanding user experiences.
Powerful options to improve your client experience are abundant in the Salesforce service cloud.
1. Lightning Service Console boosts agent output by facilitating effective user tracking.
2. Omnichannel Routing for effective and transparent case handling
3. Workflow and approvals for improved productivity in the automobile industry.
4. The use of macros to automate routine, repetitive processes.
Salesforce Integration with Online Communities: Redefining Support Delivery
When several platforms are used separately, information must be manually transferred between them. In the case of standalone online communities and CRM platforms, users will post something and then watch for feedback. They must log out of the community if they are not given a workable answer. They sign into your CRM after that to communicate with the support employees and reiterate their problems. The conventional assistance offering is anything from client-friendly.
However, as technology advances, the conventional methods of communication are altering. The vast majority of brands work hard to provide flawless, consumer-friendly experiences. And one way to achieve so is by integrating your online community with Salesforce. After the integration, your customer can escalate the issue with a single click if they cannot discover a satisfactory solution. Customers don't have to repeat any information, which is convenient. Additionally, support staff members can see the questions and reply.
1. Improved Case Escalation and Resolution
Independent platforms result in manual data interchange, as was already mentioned. However, redundant data entering on many platforms is no longer necessary, thanks to the bidirectional Salesforce Integration Services Consultants in India and the community. Members can easily sync their data between the community and CRM by clicking a button. The time needed to resolve a case is drastically reduced by eliminating the need to switch between several platforms and share information. Members benefit from a quick and convenient case escalation and resolution procedure. Businesses also benefit from natural community participation.
2. Increased Productivity and Visibility
Sales Force Integration Company agents now have a complete picture of all open inquiries thanks to the integration. They can use knowledge resources to provide self-service while concentrating on some significant concerns by turning repetitive situations into them. Your support staff's productivity is increased. Additionally, real-time modifications to open cases can be seen by both parties—customers and support staff—at any time. Transparent case management results from it, and visibility is increased. As a result, companies provide cost-effective, excellent service to their clients.
3. Enhanced CSAT
Support agents can more effectively manage problems and decrease the typical case resolution time when they have access to client data. And the solution to that is bi-directional integration. It aids companies in achieving their ultimate objective, which is to have contented and happy customers.
4. A Higher Recurring Purchase Rate
Your finest advertisements are for satisfied customers. They not only remain and make additional purchases but also tell others about your company. Delivering a fantastic customer experience is essential because it helps you build brand advocates. As a result, the company has higher customer retention and repeat business.
Reduced case resolution times and improved user experiences will result from seamless, efficient support delivery. Top Salesforce Integration Company AwsQuality, we recognize the value of two-way community-Salesforce integration. Salesforce's service features increase your support delivery while empowering your community.
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How to use Macros in Salesforce?
How to use Macros in Salesforce?
A macro is a set of instructions that tells the system how to complete a task. When a user runs a macro, the system performs each instruction. Macros help your team save time and add consistency. You can create macros to perform multiple actions. For example, a macro can enter the subject line of an email and update the case status. A single macro can perform multiple actions on different parts…
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#create and use macros#How to use Macros in Salesforce?#macro in salesforce service cloud#Macros#Macros in Salesforce#Salesforce Macros#service cloud
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