#Magicof Meaning

[theoriesanddesign]

The Handy

 My theory is Magic of Meaning. It is an advertisement theory. Advertisements don't just sell products but infuse those products with meaning for the people who use them. In this way, ads influence our values and underlying beliefs. With this in mind, I thought about which keywords I could use while designing. How much time we spend with an object may be directly proportional to how much meaning we attribute to that object. So I wanted to make a project that can be used anywhere and anytime. Variability, usability and adaptability made up my keywords. In fact, by using these keywords and thinking, we can redesign everything with these features. 

If a single chair is used to eat, work, or have fun, it may be easier to embrace it and give it meaning. So I thought of a chair where the user can choose where to use it and change accordingly. At the same time, I wanted to provide sticker designs and different fabric colors that the user can add on the chair to increase their active role. The more we use an object, ıt is easier to adding sense. That's why I used wood as the main material of the chair, which gets better as it ages.

/Mina Baldan