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nextrow · 4 years

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Adobe Experience Cloud Benefits | NextRow Digital

The Digital arena has evolved significantly and continue to evolve. With the proliferation of smartphones, tablets come the skyrocketing customer expectations, brands are forced to rethink the strategies to win/retain their customers. To meet the contemporary competitive business landscape, marketers are constantly stressing the value of customer experience. Today, the idea of better user experience has become highly important and teams across advertising, sales, executive, and product development are recognizing the value of better user experience. The need for a cross-channel content delivery system is mandatory to keep everything in sync. Companies now need to meet various requirements to forge stronger connections with their customers, for brand loyalty and growth. Vendors like Adobe, Salesforce are forefront in delivering integrated solutions for brands to leverage a single ecosystem to deliver a better experience for their audience. Adobe’s cloud offerings went thru a major rebranding in the last couple of years and release “Adobe Experience Cloud” that integrates Marketing Cloud, Advertising Cloud, and Analytics Cloud. Adobe’s AI platform Sensei has since become an integral part of the Adobe Experience Cloud ecosystem and it continues to improve the platforms. Major Components of Adobe Experience Cloud: Adobe Marketing Cloud: It offers an integrated set of world-class solutions that empower marketers to craft experiences that differentiate their brands, connect with customers and proactively engage them. Further, it includes Adobe Experience Manager (Its part of marketing cloud), Adobe Target, Adobe Campaign, Adobe Social, and Adobe Primetime, to helps brands to manage, personalize, optimize and orchestrate campaigns and customer journeys. T0 know more about Marketing Cloud Integration, follow the Link. Adobe Advertising Cloud: It’s the first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the delivery of video, display and search advertising across numerous channels, screens, and touchpoints. Adobe Analytics Cloud: It’s a customer intelligence engine that powers businesses by enabling them to move from insights to action in real-time by uniquely integrating audience data across all Adobe clouds. Further, it combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, a leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Also, the availability of the open APIs and Adobe Sensei in the Adobe Analytics Cloud enables brands to better capture, aggregate, rationalize and understand vast amounts of their own disparate data and then translate that data into unique profiles of their customers. It must be noted that apart from the above three components of the Adobe Experience Cloud, it can also be integrated with the Adobe Creative Cloud and Document Cloud. Benefits of Adobe Experience Cloud: Richer End-to-End Experiences Delivery: The future experiences are believed to be heavily intertwined with intelligent systems such as Sensei and engaging one’s customer base through the use of AI and cloud technologies improves the journeys of both the customer and enterprise. Adobe Experience Cloud platform is all about designing for the future and we must understand that the experiences of tomorrow will require deep blending of content and data, powered by a common interface. Optimizing experiences has proven to make good business sense, and Adobe’s Experience Cloud lays the groundwork to make these experiences richer. A single gateway to blend Data & Content: Adobe Experience Cloud provides a single gateway to an enterprise for deploying throughout their businesses to measure, optimize, and personalize customer journeys at all touchpoints. The Adobe’s Experience Cloud keeps in sync every facet of a company — from advertising to product development and sales. Also, it comes with several tools that allow a business to express and extend the model to fit their specific needs. Enterprises can tailor the platform according to the way they want to interact with their customers. This is done by allowing disparate systems, such as content management, loyalty, and analytics solutions, to communicate freely with one another, which ultimately improves overall work efficiency. Paperless Customer Experiences: Adobe is giving a new dimension to the paperless customer experiences with enhanced integration between Adobe Experience Cloud and Document Cloud. Working together, Adobe Sign and Adobe Experience Manager Forms eliminate the cost and frustration of manual, paper-based processes for enrollment, onboarding, and service across the customer journey. the whole process has ultimately helped many organizations to go completely digital with credit card applications to government benefit forms or some other medical forms. Streamlined and Accelerated creative workflow: (A Benefit That It Brings To The Internal Teams) Every great experience starts with great design and now the availability of Creative Cloud with Adobe Experience Cloud has provided new heights to whole creative workflows. Marketers can now easily pull in content from Creative Cloud Libraries and edit images in Adobe Campaign to create and deliver personalized emails. Adobe Analytics and the Adobe Social Publishing Panel are also now available in Premiere Pro CC, enabling creative teams to publish video content across social media channels and receive real-time insights. In addition to these, Adobe Experience Manager’s digital asset management system can now automatically synchronize content based on shared metadata across Clouds to ensure that only the latest version of campaign assets is used. The list of amazing features and benefits in Experience Cloud doesn’t end here, and the features listed here are some important features users typically look for. For detail information, you can call us directly at +1-847-592-2920 or E-mail us at [email protected]. About NextRow: NextRow Digital is a new age digital agency, and an Adobe Solutions partner, specializing in marketing cloud and technology implementations. With our extensive experience combined with a flexible, collaborative approach, we have helped clients meet their business needs successfully to overcome the challenges of digital transformation. If you are also looking for a digital partner, then collaborate with us and leverage NextRow’s expertise.

#Adobe Experience Cloud #Adobe Target #Adobe Advertising Cloud

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martechadvisor-blog · 6 years

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Adobe Adds Content Velocity to Boost Customer Experiences

Consumers today are no longer simply buying products from brands. They’re buying experiences. As brands create compelling experiences for customers at scale, creatives and marketers are being tasked with creating more content to power these experiences. To produce content at a high velocity and succeed in this experience-driven era, brands must tightly integrate creativity, marketing expertise, and data.

Adobe Creative Cloud gives companies in every industry the tools they need to harness the power of creativity. Adobe Experience Cloud empowers brands to deliver personalized, real-time experiences across any customer touch point. Tie these two powerful solutions together, and creatives and marketers have everything they need to scale content creation and design, collaborate, and deliver exceptional customer experiences with speed. Today at Adobe MAX excited to announce several new innovations across Creative Cloud and Experience Cloud that increase content velocity and drive impactful customer experiences.

Easily Incorporate Stock Assets into Marketing Workflows

Adobe is launching a new integration between Adobe Stock and Adobe Experience Manager, the content management system in Experience Cloud. Now, marketers can easily search, license, manage and reuse Adobe Stock assets directly through Experience Manager Assets and Experience Manager Sites. This integrated experience helps simplify and optimize how users get stock assets into their marketing workflows, empowering marketers and creatives to deliver more consistent digital experiences everywhere.

Additionally, Adobe is partnering with GoPro to develop an exclusive content collection for enterprise and individual users in Adobe Stock. The collection will feature GoPro’s incredible 4K image quality, unique perspectives and iconic points-of-view.

Turn 3D Models into High-quality Marketing Assets

Earlier this year, Adobe announced the integration between Experience Manager Assets and Adobe Dimension CC, giving marketers the tools to seamlessly leverage 3D content designed in Dimension and turn them into marketing experiences. Today Adobe is making that integration even more powerful for marketers.

Now, within Experience Manager Assets, marketers can bring in a material library featuring different colors, weaves, etc., and swap the materials in a 3D model. Marketers can then render these edited models into new, high-quality 360-degree views or 2D marketing assets. A retailer, for example, can easily add a new herringbone version of its best-selling pant to its website by swapping out the material on the 3D model of the original pant. This saves money and time by avoiding long, costly reshoots

Creative and Marketer Workflows

In March, Adobe reinforced our commitment to connecting marketer and creative workflows with the official preview of Adobe Asset Link. With Adobe Asset Link, creatives can find, edit and reuse digital assets that reside in Experience Manager directly within Photoshop CC, Illustrator CC, and InDesign CC through powerful search. Creatives can also leverage the new integration between Adobe Stock and Experience Manager through Adobe Asset Link.

“Synopsys has been the leader in silicon chip design for a long time, but we’re expanding into new markets and need to ensure every experience we provide potential customers is personalized, on brand and delivered at the right moment,” said Dave DeMaria, Corporate Vice President of Corporate Marketing, Synopsys. “Adobe Experience Cloud and Creative Cloud have been instrumental in helping us achieve those objectives and increasing our digital content productivity by 40x. Leveraging Experience Manager Assets with Adobe Asset Link, we’ll be able to streamline our content creation and delivery process even more to provide customers with timely and relevant experiences every time they engage.”

Create Thousands of Ads at Scale

Today, Adobe is also announcing the general availability of Adobe Advertising Cloud Creative, the new self-service platform that lets marketers use relevant assets created in Creative Cloud directly in Adobe Advertising Cloud. Marketers can take these assets, make simple changes to the ads directly and optimize and target the content across ad sizes without needing to go back to their design team or agency for help.

Adobe Advertising Cloud Creative enables advertising and creative teams to collaborate more effectively to rapidly rollout new messaging and design and create thousands of ads at scale.

Create Content Faster Than Ever Before

Adobe is also excited to release several new innovations today that enable enterprise designers to create content quickly and on emerging channels. These include:

Premiere Rush CC, our new all-in-one, cross-platform video app, that works seamlessly with Premiere Pro CC and After Effects CC and offers built-in access to professionally designed Motion Graphics templates, as well as professional color and sound editing. With Premiere Rush, enterprise designers can shoot, edit and share online videos faster and easier than ever before.

New features in Adobe XD, our all-in-one UX/UI solution for designing and prototyping mobile apps and websites, leverage Sayspring technology to empower designers to prototype experiences and apps for voice platforms like Amazon Alexa.

New updates to Adobe Creative Cloud Libraries, Creative Cloud’s core asset repository, lets creatives organize asset elements in their library by custom groups as well as order asset elements inside their groups. Creatives can also provide descriptions for how certain elements in the library should be used, enabling CC Libraries to act as a company style guide. CC Libraries is also now integrated with Adobe Bridge to streamline content organization and creation for Creative Cloud enterprise users.

Great customer experiences are created through great collaboration and it takes seamless, efficient connections between creativity, design, marketing and data to satisfy customer expectations. If you’re attending Adobe MAX this week, check out sessions in the enterprise track to learn more about the ways Adobe is building speed, scale, and collaboration into our cloud offerings.

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

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payment-providers · 6 years

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New Post has been published on Payment-Providers.com

New Post has been published on https://payment-providers.com/ecommerce-product-releases-april-17-2018/

Ecommerce Product Releases: April 17, 2018

Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on video content and format, accelerated mobile pages, shipping, customer requests, and artificial intelligence.

Got an ecommerce product release? Email [email protected].

Ecommerce Product Releases

Smartly.io introduces creative platform to automate storytelling at scale. Smartly.io has launched a suite of services that combine creative automation, ad buying, and creative testing in a single platform. With the addition of the new Video Templates feature, Smartly.io customers can now automatically generate video and stills to fit a variety of ad formats on Facebook and Instagram, buy ads in real-time, and test their effectiveness.

Smartly.io

Adobe updates Spark Video for square format. Adobe has announced an update to Spark Video, a free online tool and iOS app for creating videos. Users now have the ability to produce videos in a 1:1 square aspect ratio, which is helpful for social sharing and mobile viewing.

BigCommerce adds Google AMP. BigCommerce has added native support for accelerated mobile pages, making it possible for BigCommerce merchants to deliver near-instant page load times for mobile shoppers. With AMP, an open-source framework launched by Google, BigCommerce merchants have the ability to easily generate a streamlined version of their website’s category and product detail pages on mobile devices, resulting in significantly faster page load times, and up to 20 percent higher click-through rates.

Boxed launches a free-shipping membership program. Online bulk retailer Boxed has launched Boxed Up, a paid membership tier. While Boxed still has a free membership plan, Boxed Up offers additional benefits, including free priority shipping for orders over $20, 2 percent cash-back rewards, price-matching, and preferred-customer service.

Boxed

Yotpo launches A.I.-powered Insights. Yotpo, a user-generated content marketing platform, has announced the availability of Insights, a new feedback analysis service. Insights enables marketing, customer service, and product teams to better understand customer feedback at scale, with real-time business intelligence to improve the overall customer experience, as well as inform operational, commercial, and product development strategies. Contact for pricing.

Kahuna launches tools marketplace sellers. Kahuna, an artificial-intelligence-based marketing technology company, has launched a suite of buyer and seller tools tailored exclusively for marketplace businesses. Kahuna’s SaaS for Marketplaces leverages a proprietary A.I.-based engagement platform to drive marketplace vibrancy, seller optimization, and buyer marketing. It is available as part of the broader open ecosystem with partners such as Oracle Responsys and Magento.

Promo integrates Shutterstock to enlarge video library. Slidely, the maker of video creation platform Promo, has announced a new content integration with Shutterstock, adding more than 9 million high-quality videos — from 3.5 to 12.5 million — to the Promo platform over the next few months. This integration enables a massive increase in Promo’s premium video library from 3.5 million to over 12.5 million.

Slide.ly Promo

ShippingEasy integrates with online marketplace Bonanza. ShippingEasy, a provider of cloud-based shipping, inventory management, and customer marketing solutions for ecommerce sellers, has integrated with Bonanza, an online marketplace of approximately 28 million items. Bonanza integrates directly with ShippingEasy, auto-downloading all order details and, also, syncing tracking numbers and status updates. ShippingEasy customers can also automate delivery through mapping or assign shipping preferences in real-time. Bonanza customers can take advantage of shipping automation, estimated USPS rates, multichannel integrations, customer insights and analytics, and more.

Synup launches CoinFriendly, a repository of Bitcoin-friendly businesses. Synup, a provider of SaaS-based location intelligence, has announced the launch of a new website, CoinFriendly.io. With 10,717 Bitcoin-accepting businesses listed on CoinFriendly, the website is the single largest repository of local businesses that accept cryptocurrency for transactional purposes. The new website will allow Bitcoin users worldwide to identify these stores and services in 20 countries in North America, Europe, Asia, Australia, and South America.

Etsy adds purchase links in “Convo” screens. Now on Etsy, when a potential customer sends a request, a seller can tap the listings icon from the bottom of every conversation — “Convo” — in the “Sell on Etsy” app to create a custom listing. Buyers can then add that custom listing to their cart right from the Convo, making it easier to get the sale. The option is currently available for the Sell on Etsy app for iOS. It will roll out for Android in the coming weeks.

Braintree payment processing now available on Yahoo Small Business sites. Yahoo Small Business has partnered with PayPal to make Braintree payment processing available to online sellers. Braintree offers a seamless online checkout experience, as well as advanced fraud-detection tools. Braintree allows Yahoo Small Business ecommerce customers to get paid with credit cards, debit cards, and PayPal, with multiple settlement options.

Yahoo! Small Business

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euro3plast-fr · 7 years

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Your Experience Business is Built on a Digital Foundation — Start the Technology Transition Now

Multinational corporations in every time zone are eager to access FranklinCovey’s world-class content and solutions, and the only realistic way for the leadership brand to deliver its courses is through digital offerings. FranklinCovey’s strategic vision and desire to deliver lasting results for their clients were the impetus for a digital transformation. This has enabled FranklinCovey to serve its global clients in the most effective manner.

In the next 10 years, 40 percent of today’s Fortune 500 companies will cease to exist — largely because they didn’t provide for their customers’ needs. However, enterprises, like FranklinCovey, that effectively leverage technology, are able to deliver the personalized, relevant, and real-time experiences that keep customers engaged and coming back for more.

Not only will your company survive by investing in technology for digital experience delivery, but it will also thrive. Research by American Express found that 70 percent of Americans are willing to spend more with companies that provide better customer experience. And by the year 2020, customer experience will overtake price and product as the key brand differentiator.

To leverage the “experience business” wave, you need foundational technology to help tame a complex array of system challenges.

Establish a technology foundation to be a true experience business.

Many businesses think they are delivering exceptional experiences with the technology they have, but according to Doug Anderson, senior product marketing manager for Adobe Experience Cloud, they are not. Doug says, “Your technology should help you deliver everything to the customer in a cohesive package — you want them to know that you know who they are, you understand where they’ve been, and you have a good idea about where they want to go.”

Melissa Webster, program vice president for Content and Digital Media Technologies at IDC, highlights several aspects of a digital experience — visual quality, relevancy, connectedness, and immediacy. “Add all this up and it’s easy to see why you need integrated technology to deliver exceptional experiences,” she says.

In your efforts to deliver personalized experiences and high levels of customer satisfaction you’ll run into a handful of problems. Some of the most common issues are as follows:

You need an automated way to reach new customers across a multitude of media and social channels.

You need to streamline how you produce and deliver personalized content to audiences at a growing number of touchpoints.

You need a common language to define data fields like customers, audience segments, promotions, campaigns, and assets so the systems in your organization can talk to each other and give you a unified view of the customer.

To deliver all of this with precision and performance, Shantanu Narayan, Adobe’s CEO, believes an experienced business not only needs content, data, and machine learning, but also a foundation that understands how those elements combine to deliver customer experiences. He says, “The right technology foundation will help you learn about your audience and their interests, engage customers with personalized messages, create relevant, cross-channel digital experiences, and focus on marketing instead of IT administration.”

At FranklinCovey, technology enhancements allow marketers to deliver content and campaigns quickly and directly. Carol Fineagan, chief information officer at FranklinCovey, explains, “People no longer have to come to IT to get their solutions delivered. We built systems with the infrastructure so well isolated from the content delivery, that business units can deliver content and solutions out to their customers in a more rapid-fire manner than you could with a traditional custom-developed system.”

Five steps to build the technology foundation every experience business needs.

When creating and delivering customer experiences, being able to deliver personalized content to each of your customers is impossible without the assistance of technology. Melissa likes to think of “content and data as strategic assets, and analytics as the intelligence layer.” Here are five ways that having the right technology foundation will help you manage and deliver your strategic assets with intelligence.

Integrate digital marketing tools with your content management system (CMS). The first step is to integrate all your digital marketing tools with a scalable, reliable CMS that has workflows, approvals, and versioning, and lets you run campaigns, experiments, and quickly update digital content without heavy IT involvement. Integrate your marketing tools using dynamic tag management. For FranklinCovey, digital asset management (DAM) is key to maintaining brand quality and integrity to give customers a consistent brand experience around the globe.

Implement analytics data collection and reporting. After you integrate your marketing tools and have basic digital content tracking, the next step is to build an analytics foundation. Integrating data at every step in your marketing process and from across the enterprise is essential to acquire new customers, retain customers, optimize conversion rates, and measure content velocity.

Create a unified customer profile. A unified profile lets you personalize your marketing message across the many touchpoints used by your customers, and gain a holistic view of your customers’ engagement with your brand. A unified profile is the foundation of cross-experience marketing and identifying customers across web and mobile apps.

Discover and build audiences. Segmenting audiences and understanding how individuals move between audience segments, give you actionable, data-driven audiences that you can reach at multiple touchpoints.

Personalize content. Content personalization is the foundation of the customer experience. With a unified digital foundation, you can focus on the experience journey of every customer, and not just basic optimization at each touchpoint.

For FranklinCovey, building a technology foundation allows them the opportunity to meet their clients’ needs in a more distributed and timely way. “Now everyone’s on the same playing field with the most current assets and product information,” says Carol. “It has taken us to a different level with our products.” FranklinCovey is also able to deliver content in a variety of formats. “We can give them content and templates on their desktop, tablet, or phone — however they want it. The sky’s the limit.”

Strategies to justify your technology investment.

Any technology investment must be carefully planned to understand the benefit and help set expectations for how it will improve your business revenues. In doing so, ensuring that your digital foundation is unified is an important aspect of getting the most out of your investment. According to Doug, “Over the years, analysts have come to the conclusion that enterprises will typically spend 27–37 percent less on a marketing platform than on a passel of loosely associated parts.”

Finally, it’s not necessary to switch out all your technology at once. “When you look at doing everything at one time, you think, ‘I can’t climb this mountain,’” says Carol. “So, we didn’t actually have to climb a mountain. We put stepping stones in place to make the transition without having to disrupt the things that were successful and didn’t really need immediate attention.” FranklinCovey staged its transition by identifying the high-value products first — those that would make the biggest impact on their business. This strategy not only made the process manageable, but also gave the company confidence along the way that their investment was well spent.

“There’s a trend toward delivering data-driven experiences,” says Melissa. “And that trend requires the right systems to launch personalized experiences at scale. Technology is the answer for how to anticipate and address customer needs.”

Learn more about how the Adobe Experience Cloud platform and integrated technologies can support your evolving experience business.

The post Your Experience Business is Built on a Digital Foundation — Start the Technology Transition Now appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/customer-experience/experience-business-built-digital-foundation-start-technology-transition-now/

#Digital Marketing Blog by Adobe

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mccullytech · 7 years

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Your Experience Business is Built on a Digital Foundation — Start the Technology Transition Now

To leverage the “experience business” wave, you need foundational technology to help tame a complex array of system challenges.

Establish a technology foundation to be a true experience business.

In your efforts to deliver personalized experiences and high levels of customer satisfaction you’ll run into a handful of problems. Some of the most common issues are as follows:

You need an automated way to reach new customers across a multitude of media and social channels.

You need to streamline how you produce and deliver personalized content to audiences at a growing number of touchpoints.

Five steps to build the technology foundation every experience business needs.

Strategies to justify your technology investment.

Learn more about how the Adobe Experience Cloud platform and integrated technologies can support your evolving experience business.

The post Your Experience Business is Built on a Digital Foundation — Start the Technology Transition Now appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/customer-experience/experience-business-built-digital-foundation-start-technology-transition-now/

#Digital Marketing Blog by Adobe

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