#Oracle OpenWorld 2018

[youthchronical]

Oracle announces new AI-powered electronic health record

Larry Ellison, co-founder and executive chairman of Oracle Corp., speaks during the Oracle OpenWorld conference in San Francisco on Oct. 22, 2018. David Paul Morris | Bloomberg | Getty Images Oracle unveiled a brand-new electronic health record on Tuesday, its most significant health-care product update since acquiring the medical records giant Cerner for $28 billion in 2022.  An electronic…

[inventivaindia]

Oracle’s Larry Ellison keeps poking AWS because he has no choice

Oracle’s Larry Ellison keeps poking AWS because he has no choice

Larry Ellison gave his Oracle Openworld keynote on Monday and of course he took several shots sat AWS. In his view, his company’s cloud products were cheaper, better and faster than AWS, but then what would you expect him to say?

He rolled out a slide with all the facts and figures in case you doubted it. He wrapped it up in a neat little marketing package for the world to see. Oracle has an…

[megatownac]

So by now I’ve returned home from a week-long business trip, and I’m going through the backlog that was built up from that trip.

I’m a computer programmer! I was at Oracle OpenWorld 2018! I saw Beck live in concert on the 24th! Any of you guys there? I’m legitimately a little curious if any of my readers were there. My guess is no.

Like most of my trips, there were good things and bad things, and overall I’m glad that I went. I also got the business cards of a couple of Square Enix employees, and any trip that gets me prizes like that is worth taking.

[thenewsedge]

Larry Ellison, co-founder and executive chairman of Oracle Corp., speaks during the Oracle OpenWorld conference in San Francisco on Oct. 22, 2018.BloombergMore than 2,300 Oracle employees have signed a petition against a fundraiser for President Trump's 2020 re-election campaign that's reportedly scheduled to be held on Wednesday at a Southern California property owned by founder…

[craigbrownphd-blog-blog]

Oracle OpenWorld 2018 news, trends and analysis http://bit.ly/2Rp1nHw

[un-enfant-immature]

Oracle’s Larry Ellison keeps poking AWS because he has no choice

Larry Ellison gave his Oracle Openworld keynote on Monday and of course he took several shots sat AWS. In his view, his company’s cloud products were cheaper, better and faster than AWS, but then what would you expect him to say?

He rolled out a slide with all the facts and figures in case you doubted it. He wrapped it up in a neat little marketing package for the world to see. Oracle has an autonomous self-healing database. AWS? Nope. That much he’s right.

Slide: Oracle

He makes claims that his cloud products are faster and cheaper, claims that are hard to substantiate given how hard it is to nail down any vendor’s cloud prices and speeds. He says they have no disaster recovery, when they do. None of it matters.

This was about showmanship. It was about chest beating and it’s about going after the market leader because frankly, the man has little choice. By now, it’s well documented that Oracle was late to the cloud. Larry Ellison was never a fan and he made it clear over the years, but today as the world shifts to a cloud model, his company has had to move with it.

It hasn’t been an easy transition. It required substantial investment on the part of the company to build its infrastructure to support a cloud model. It took a big change in the way their sales people sell the product. The cloud is based on a subscription model, and it requires more of a partnership approach with customers. Oracle doesn’t exactly have a reputation for playing nicely.

To make matters worse, Oracle’s late start puts it well behind market leader AWS. Hence, Ellison shouting from the rooftops how much better his company’s solutions are and how insecure the competitors are. Synergy Research, which follows the cloud market closely, has pegged Amazon’s cloud market share at around 35 percent. It has Oracle in the single digits in the most recent data from last summer (and the market hasn’t shifted dramatically since it came out with this data).

At the time, Synergy identified the four biggest players as Amazon, Microsoft, Google and IBM with Alibaba coming up fast. Synergy chief analyst John Dinsdale says Oracle is falling behind. “We have seen Oracle losing market share over the last few quarters in IaaS, PaaS and managed private cloud,” he said. “In a market that is growing at 50 percent per year, Microsoft, Google and Alibaba are all gaining market share, while the share of market leader AWS is holding steady,” he added.

To its credit, the company has seen some gains via its SaaS business. “As Oracle works to convert its huge on-premise software client base to SaaS, Oracle grew its share of enterprise SaaS markets in 2016 and 2017. Its market share then held steady in the first half of 2018,” Dinsdale pointed out.

Yet the company stopped breaking out its cloud revenue last June. As I wrote at the time, that isn’t usually a good sign:

That Oracle chose not to break out cloud revenue this quarter can’t be seen as a good sign. To be fair, we haven’t really seen Google break out their cloud revenue either with one exception in February. But when the guys at the top of the market shout about their growth, and the guys further down don’t, you can draw your own conclusions.

Further Oracle has been quite vocal about protesting the Pentagon’s $10 billion JEDI contract, believing that it has been written to favor Amazon over other vendors, a charge the Pentagon has denied. It hasn’t stopped Oracle from filing protests or even bringing their case directly to the president.

At least Ellison might have had some good news yesterday. CNBC reported that the big Amazon Prime outage in July might have been related to a transition away from Oracle databases that Amazon is currently undertaking.

Regardless, Oracle finds itself in an unfamiliar position. After years of domination, it is stuck behind in the pack. When you find yourself in such a position, you need to have a strong bark and Ellison is going after AWS hard. As the clear market leader, he has few other options right now.

[ageloire]

What a Swarm of Honey Bees Taught Me About Virtual Reality

You know, I'm beginning to think that the key to virtual reality's success might not be getting into the hands of as many consumers as quickly as possible.

True: That goes against some of what I've previously written about virtual reality (VR). I've shared Facebook CEO Mark Zuckerberg's goals of getting one billion people using VR (by when, we don't know). I've covered the appeal of what it's like to use an Oculus Go headset. I've discussed why the latest Oculus headset could be a game changer, and I've confessed my fears of what life might be like should VR go fully mainstream.

And despite all the time I've spent using, thinking, and writing about VR -- it seems there was something important I was missing all along. Something that could be key to marketers successfully adding VR to their strategies. Something about making VR relevant, even to those who see no need or place for it.

So, how did I come to this revelation? It all started when I attended a VR demo at Oracle OpenWorld this week. Here's what happened when I went, and what I learned about the potential power of VR in marketing.

The "Nature of Data"

In partnership with the World Bee Project, an organization dedicated to the preservation of bees and pollination ecosystems, Oracle Analytics created a VR experience to help users understand seasonal bee behavior.

Within the experience, users can pick up virtual "honeycombs" to learn different facts about about the behavioral patterns of bees, with a combination of videos and three-dimensional charts to help represent what's happening before, after, and during pollination season.

Here's a look at one of those visuals: a graphical representation of the amplitude of sound emitted by bees at various points in the season.

Buzzing around with the "Nature of Data" VR experience at Oracle OpenWorld

By physically looking around, the user is guided through a number of charts measuring things like this amplitude, the colonization volume of bees throughout the year, and more. It was interesting -- and a new way of looking at data about an endangered insect population.

There were two things that struck me about the experience. First, as someone who works through data quite a bit in the day-to-day of her job, one of the most challenging aspects is figuring out how to make that data relevant to the audience I'm trying to reach. It's possible that an organization like the World Bee Project is working on something similar: getting important data about the global pollinator crisis into the hands of the people most likely to act on it.

But how can such an organization accomplish that goal? Well, that's where my second key realization came in.

Bringing VR to the Audience First

Most, if not all, Oracle OpenWorld attendees don't sign up for the event to learn about pollination patterns and bee population endangerment. Rather, most are there to learn about analytics, automation, data security, and other business tools.

But by partnering with a seemingly unrelated business -- Oracle Analytics -- the World Bee Project was able to communicate its mission and work to an audience that it may not have otherwise been able to reach.

That's one of the core tenets of experiential marketing: to create a way for users to experience your brand in a tangible way. And notice, if you re-read what I've written about VR, that I describe the various apps and games for which I've used it as experiences.

Aha. So maybe that's the key to successfully integrating VR into a marketing strategy: to create a way for users to experience what your brand does and represents in a seamless, low-barrier way that brings your organization to them, and not the other way around.

The #NatureOfData with @worldbeeproject #OOW18 #analytics #dataforgood pic.twitter.com/CmzIiTtAfd

— Barry Mostert ☁ (@Oracle_Barry) October 22, 2018

So, what does that look like in practice? Well, take the example of the World Bee Project's partnership with Oracle Analytics. Not only was the former able to amplify its purpose before what was likely a new audience, but also, the latter was able to illustrate a use case for its products and services in an immersive, mission-driven way.

That challenges marketers to ask four key questions:

How can I create a VR experience in a way that amplifies my brand's mission, in a way that reaches an audience that doesn't already know about me?

Who can I work with to create and promote this experience?

Who can I partner with to create a VR experience that shows what my product is capable of doing for an interesting organization, in a way that surprises and delights users?

Where does it make sense to distribute or demonstrate this experience?

Notice that none of these questions aim to figure out how to quickly get more VR headsets into the hands of as many consumers as possible. Instead, the focus is getting the right audiences to immersively experience your brand in VR -- which raises awareness not only of you, but also of VR technology's potential.

Companies and organizations of all sizes "should absolutely be paying attention to these developments, not only to prevent themselves from being left behind, but also to potentially put a stake in the ground," says POP Director of Interactive Paul Mealy, "and really differentiate themselves from competitors early on by capturing their corner of the world with these technologies."

The VR Experience Itself

As for building the actual VR experience, it doesn't require a ton of bells and whistles. Finding the right talent could be a product of whichever partnership you choose, or you could work with a freelancer, depending on what sources you each have available.

Take the Nature of VR experience, for instance. While interesting and immersive, it wasn't anything fancy -- rather, it was a combination of three-dimensional charts representing the bee behavior that was portrayed in the videos also being displayed. And just by turning my head, I could look at what the entire experience had to offer.

.@worldbeeproject founder Sabiha Rumani Malik discusses the role of #OracleAnalytics in saving bee colonies. #natureofdata #oow18 pic.twitter.com/WgmbTTqem4

— Oracle Analytics (@OracleAnalytics) October 22, 2018

Of course, it seems as though there are plans to make the experience even more interactive. One way of doing that, explained Oracle Solution Engineer Jeff Dodson during the demo, would be allowing users to dig into the actual charts to enlarge or get more details on specific data points, explained. Again, here's a solution to the omnipresent challenge of figuring out how to make data relevant to a given audience.

And because of the way today's experience was able to do that, I've walked away with a newfound interest in protecting the world's bee population, as well as a new perspective on how marketers can use VR -- in a way that could contribute to the technology's widespread success. 

  from Marketing https://blog.hubspot.com/marketing/vr-marketing-success

[cetjunior]

Automação, futuro da nuvem, diversidade e mais: 5 destaques do Oracle OpenWorld

Automação, futuro da nuvem, diversidade e mais: 5 destaques do Oracle OpenWorld

A Oracle reuniu 10 mil pessoas no Parque Ibirapuera, em São Paulo, para discutir tendências tecnológicas e negócios no Oracle OpenWorld Brasil 2018. O evento, que aconteceu na quarta-feira (20) e quinta-feira (21), trouxe sessões, palestras e keynotes com conteúdos sobre transformação digital, explosão de dados, sistemas autônomos e mais.

E o que aconteceu de mais importante no evento? Confira…

[moneyhealthfinance-blog]

Panelists debate on how leveraging data can transform SMB marketing at the Oracle OpenWorld 2018 Panelists debate on how leveraging data can transform SMB marketing at the Oracle OpenWorld 2018 - Business News Today - EIN News

[lucriasafinancial]

Stocks making the biggest moves midday: Oracle, Nvidia, Immunomedics, Overstock & more

Stocks making the biggest moves midday: Oracle, Nvidia, Immunomedics, Overstock & more

Larry Ellison, co-founder and executive chairman of Oracle Corp., speaks during the Oracle OpenWorld conference in San Francisco on Oct. 22, 2018.

Bloomberg

Check out the companies making headlines midday Monday:

Immunomedics — Immunomedics stock more than doubled on news that Gilead Sciences would buy the cancer drugmaker for $21 billion. The transaction is expected to close in the…

[col-life23]

Oracle is in talks to acquire TikTok's U.S. operations, challenging Microsoft, source says

Oracle is in talks to acquire TikTok’s U.S. operations, challenging Microsoft, source says

Larry Ellison, co-founder and executive chairman of Oracle Corp., speaks during the Oracle OpenWorld conference in San Francisco on Oct. 22, 2018.

Bloomberg

Oracle, an enterprise software giant, is in talks to acquire social media company TikTok’s U.S., Canadian, Australian and New Zealand assets, according to a person familiar with the matter.

Oracle is working with a group of U.S.…

[inventivaindia]

Oracle debuts Subscription Management and CX Unity, updates to HCM Cloud and Data Cloud

Oracle debuts Subscription Management and CX Unity, updates to HCM Cloud and Data Cloud

This week marks the 21st Oracle OpenWorld conference in San Francisco, and the company wasted no time detailing the updates across its portfolio. It unveiled artificial intelligence (AI) enhancements to Enterprise Resource Planning (ERP) Cloud and Enterprise Performance Management (EPM) Cloud, its suite of project and applications management tools, and Human Capital Management Cloud (HCM), its…

[authenticnewshindi]

Oracle is in talks to acquire TikTok's U.S. operations, challenging Microsoft, source says

Oracle is in talks to acquire TikTok’s U.S. operations, challenging Microsoft, source says

[ad_1]

Larry Ellison, co-founder and executive chairman of Oracle Corp., speaks during the Oracle OpenWorld conference in San Francisco on Oct. 22, 2018.

Bloomberg

Oracle, an enterprise software giant, is in talks to acquire social media company TikTok’s U.S., Canadian, Australian and New Zealand assets, according to a person familiar with the matter.

Oracle is working with a group of…

[javiersaro]

Launch: Oracle Cloud Infrastructure Compute E3...

Excited to announce the launch of Oracle Cloud Infrastructure Compute E3 Platform standard instances built on 2nd Gen AMD EPYC processors. Discover the 5 key areas in which E3 is even better than the popular E2 instances.

Launch: Oracle Cloud Infrastructure Compute E3...

At Oracle OpenWorld 2018, Oracle announced a strategic partnership with AMD and launched our first generation of Oracle Cloud Infrastructure Compute instances on first-generation AMD EPYC processors. Since that launch, we’ve deployed AMD E2 compute instances to all of our commercial regions.

Oracle Champions

[craigbrownphd-blog-blog]

Oracle makes a case for intelligent ERP at OpenWorld 2018

http://bit.ly/2JfixEE

[kevinjona4]

Ousted doctor felt pressure after Trump talked to Larry Ellison

Ousted doctor felt pressure after Trump talked to Larry Ellison

Larry Ellison, co-founder and executive chairman of Oracle Corp., speaks during the Oracle OpenWorld conference in San Francisco on Oct. 22, 2018.

Bloomberg

A top federal doctor who was ousted from his post this week felt pressured to rush out expanded access to a potential treatment for coronavirus patients after President Donald Trump discussed the drug with Larry Ellison, the chairman…