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jamescameron872 · 2 months

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Chrome Hearts Hats: A Fashion Statement Like No Othe

Hats with Chrome Hearts are more than just stylish accessories; they're declarations of luxury and uniqueness. We explore the history, styles, materials, and other aspects of Chrome Hearts hats in this page.

Background and Histories of Chrome Hearts

Chrome Hearts began as a tiny leather goods company in Los Angeles when Richard Stark founded it in 1988. It has developed into a well-known luxury brand across the world over time, renowned for its cutting-edge designs and superb craftsmanship.

The Development of Hats with Chrome Hearts

Hats by Chrome Hearts have developed from basic caps to elaborate works of art. Although leather was the main material used in their creation at first, they today also use wool, cotton, and even exotic skins like alligator.

Trendy Designs and Styles

A variety of hat styles are available from Chrome Hearts, such as bucket hats, beanies, and snapbacks. The cross, fleur-de-lis, and dagger—three of the brand's hallmark motifs—adorn each model.

Components of Chrome Hearts

The best materials, such as premium leather, cashmere, and wool, are used to create Chrome Hearts hats. For its more upscale creations, the firm also uses exotic fabrics like crocodile and python.

Style Tips for Chrome Hearts Caps

Caps with Chrome Hearts can make any outfit seem better, from streetwear to elegant formal wear. Wear a snapback with jeans and a t-shirt for a more casual vibe, or team a Chrome Hearts beanie with a leather jacket for a tough yet stylish style.

Chrome Hearts Worn by Influencers and Celebrities

Chrome Hearts are frequently spotted on celebrities like Rihanna, Justin Bieber, and G-Dragon, which further solidifies the brand's position as a major force in fashion.

Where to Purchase Real Chrome Hearts Caps?

It's better to buy Chrome Hearts straight from the brand's official stores or approved dealers to make sure you're getting an original item. While genuine items might be found on websites like eBay and Grailed, be cautious of fake goods.

Upkeep and Repair of Chrome Hearts Caps

Spot clean your Chrome Hearts hat with a moist cloth and mild soap to keep it looking its best. The material can be harmed by employing strong chemicals or immersing it in water.

Conclusion

Chrome Hearts hats are more than just fashion pieces—they're representations of wealth and flair. A Chrome Hearts hat is an essential piece of apparel for everyone who enjoys fashion or just wants to stand out.

FAQs

Do Chrome Hearts justify the price tag?

Yes, Chrome Hearts are a great investment for anyone wishing to add a little elegance to their wardrobe because they are made with the finest materials and exacting attention to detail.

How can I determine the authenticity of a Chrome Hearts hat?

The brand's name and/or emblem will be clearly visible on authentic Chrome Hearts hats, and the stitching will be consistent and tidy. They will also include an authenticity certificate from the company.

Can I get my Chrome Hearts hat personalized?

While putting initials or insignia to hats is something Chrome Hearts does provide, it is normally done in-store and may come with additional costs.

Are there many sizes available for Chrome Hearts?

Yes, there are several sizes of Chrome Hearts caps available to make sure that everyone fits comfortably.

Where can I get Chrome Hearts hats in the newest styles?

The official Chrome Hearts website and their global flagship stores are the finest places to find the newest designs of the brand's caps.

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fashionbuzz23 · 7 months

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"Behind the Design: The Creative Process of Trapstar Outerwear"

Introduction:

In the bustling realm of streetwear, few brands resonate as strongly as Trapstar London. Renowned for their innovative designs and unapologetic attitude, Trapstar has carved a niche in the fashion world, becoming synonymous with urban style. This article delves into the captivating narrative behind the design process of Trapstar's iconic outerwear, exploring the brand's journey and the unique elements that make Trapstar jackets a symbol of contemporary street fashion.

The Genesis of Trapstar:

Founded in 2005 by Mikey, Lee, and Will, Trapstar London emerged from the vibrant street culture of West London. Initially recognized for its distinctive graphic T-shirts, the brand quickly evolved, channeling its creativity into a broader spectrum of apparel. As Trapstar garnered attention for its bold aesthetic and collaborations with musical icons like Rihanna and A$AP Rocky, the brand's foray into outerwear became a pivotal chapter in its design narrative.

Unveiling the Creative Process:

Trapstar's design philosophy is rooted in an unyielding commitment to authenticity and self-expression. The creative process begins with a meticulous exploration of cultural influences, drawing inspiration from music, art, and the pulsating energy of urban landscapes. The designers immerse themselves in the ever-evolving street scene, seeking to capture the essence of rebellion and individuality that defines Trapstar.

Conceptualization and Ideation:

At the heart of Trapstar's outerwear design is a dynamic fusion of contemporary aesthetics and rebellious motifs. The creative team engages in brainstorming sessions where ideas are exchanged, refined, and distilled into concepts that resonate with the brand's ethos. From bold graphics to intricate detailing, every element is carefully considered to encapsulate the raw, unapologetic spirit of Trapstar.

Materials and Craftsmanship:

Trapstar's commitment to quality is evident in the selection of materials and craftsmanship that goes into each jacket. From premium fabrics to cutting-edge techniques, Trapstar ensures that its outerwear not only looks striking but also stands the test of time. The meticulous attention to detail extends to zippers, stitching, and hardware, resulting in jackets that seamlessly marry style with durability.

Iconic Collaborations:

Trapstar's journey is punctuated by groundbreaking collaborations that elevate their outerwear to unparalleled heights. Collaborations with global icons and influencers bring a fresh perspective to each collection, pushing the boundaries of design and expanding Trapstar's reach across diverse cultural landscapes.

The Signature Trapstar Jacket:

The Trapstar jacket, whether it's a bomber, parka, or windbreaker, is a canvas of self-expression. Adorned with signature graphics, emblematic logos, and an unmistakable edge, each jacket tells a story of rebellion, individuality, and the unapologetic pursuit of style.

Conclusion:

Trapstar's ascent from West London's streets to international acclaim is a testament to the brand's unwavering commitment to creativity and authenticity. Behind every Trapstar jacket lies a rich tapestry of inspiration, rebellion, and craftsmanship. As TrapstarLondon.co continues to shape the narrative of contemporary streetwear, their outerwear stands as a bold symbol of the brand's enduring legacy in the fashion world.

#trapstar fashion #trapstar sweatshirts #trapstar hoodies #trapstar hats #trapstar tracksuits

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fanaticsfashion · 11 months

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Unleashing the Serpent's Style: Exploring the Enigmatic Gucci T-Shirt Snake

Gucci, the iconic fashion house renowned for its cutting-edge designs, has once again mesmerized the industry with the Gucci T-Shirt Snake. Combining luxury, innovation, and a touch of the wild, this garment has become a symbol of style and daring elegance. In this article, we embark on a journey to unravel the enigma behind the Gucci T-Shirt Snake, exploring its origins, symbolism, design elements, and the irresistible allure it holds for fashion enthusiasts.

The Emergence of the Gucci T-Shirt Snake

Gucci has always pushed boundaries, and the Gucci T-Shirt Snake is a testament to the brand's fearless creativity. Introduced in recent years, this garment captivated fashion enthusiasts with its audacious design and symbolic power. As a brand known for its boldness, Gucci incorporated the serpentine motif into their collection, creating a striking fusion of art and fashion.

Symbolism and Significance

The snake, a powerful symbol in various cultures and mythologies, holds profound meaning within the context of the Gucci T-Shirt Snake. Often associated with transformation, wisdom, and rebirth, the snake represents a journey of self-discovery and empowerment. Gucci has harnessed the serpent's symbolism to infuse their garments with a sense of mystique and allure.

By wearing the Gucci T-Shirt Snake, individuals embrace the transformative power of fashion, projecting an air of confidence and embracing their own personal evolution. The serpent motif, delicately embroidered or printed on the fabric, adds an element of intrigue and elegance to the garment. It becomes a symbol of individuality, encouraging wearers to embrace their unique journey.

Design and Craftsmanship

Gucci's unwavering commitment to craftsmanship and attention to detail is evident in every aspect of the Gucci T-Shirt Snake. From the selection of premium fabrics to the meticulous embroidery or printing techniques, each element is carefully considered and executed to perfection.

The snake motif on the Gucci T-Shirt is often accompanied by other intricate design elements, such as floral patterns, geometric shapes, or vibrant color combinations. This fusion of elements creates a visually captivating tapestry that elevates the shirt to a work of art, distinguishing it from conventional garments.

Celebrities and Fashion Icons: Embracing the Gucci T-Shirt Snake

The Gucci T-Shirt Snake has garnered the attention and admiration of celebrities and fashion icons. Renowned personalities like Rihanna, Harry Styles, and Jared Leto have been seen proudly donning this distinctive garment, solidifying its status as a coveted fashion statement.

By embracing the Gucci T-Shirt Snake, these trendsetters epitomize the fusion of style and individuality. Their endorsement amplifies the allure and desirability of the garment, inspiring fashion enthusiasts to express their own unique sense of self through this iconic piece.

Versatility and Styling Possibilities

One of the remarkable features of the Gucci T-Shirt Snake is its versatility. It seamlessly transitions from casual to formal settings, making it a versatile addition to any wardrobe. Pair it with jeans and sneakers for a chic, laid-back look, or dress it up with tailored trousers and statement accessories for an elevated ensemble.

The Gucci T-Shirt Snake empowers wearers to experiment with different styles and express their personal fashion narrative. Its ability to adapt to various fashion sensibilities ensures that it remains a timeless and dynamic wardrobe staple.

Authenticity and Counterfeit Awareness

With popularity comes the risk of counterfeit products flooding the market. To ensure authenticity and support the integrity of the fashion industry, it is essential to purchase the Gucci T-Shirt Snake from authorized retailers or the official Gucci website. Counterfeit versions often lack the superior quality and craftsmanship associated with the original, compromising the artistic vision of the brand.

The Gucci T-Shirt Snake epitomizes Gucci's audacious approach to fashion, fusing creativity, symbolism, and impeccable craftsmanship. With its mesmerizing serpent motif, symbolic power, and endorsement by celebrities and fashion icons, this garment has become a coveted fashion statement.

Embrace the enigma and allure of the Gucci T-Shirt Snake, allowing it to become a transformative piece in your wardrobe. As you wear this striking garment, you embody the spirit of Gucci's innovation and express your individuality with confidence and style. The Gucci T-Shirt Snake is not just a piece of clothing; it is a symbol of empowerment, reminding us of the transformative power of fashion.

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wp-yahoo-style-1042-yahoopa-blog · 6 years

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See the evolution of summer's sexiest shorts from the 1940s to the 2000s

Few clothing items usher in summer quite like a perfectly worn-in, frayed, and ripped pair of denim shorts. Some call them jorts (aka jean shorts), while others might prefer “cutoffs.” They’re a 21st century festival staple and a street-style favorite, with price tags that span the gamut from a couple bucks for some vintage Levi’s dug up in a thrift store, to roughly $1K for this Valentino pair, embroidered with butterflies.

But, before there were jorts, there were jeans. It’s nearly impossible to imagine a world or closet without denim, yet the durable, universally beloved garment only dates back to late 19th century, when Levi Strauss (along with a tailor, Jacob Davis) invented “waist overalls” in 1873, named for where the style starts on the body, compared to the full-body overalls of the past.

From left to right: Students at Los Angeles City College in 1958, Karen Erickson, 19; John Zinda, 20; Annette Schiff, 19; Biggio Pennino, 21; and Al Ponce, 19, look on as Jerry Brooks, 18 (second from left), reads a campus order instructing students not to wear shorts. (Photo by USC Libraries/Corbis via Getty Images)

Shorts have been around since the early 20th century, remaining taboo through the 1930s, 1940s, and 1950s, for both men and women. There were even dress codes against, and fines for, wearing shorts, in certain cities throughout midcentury America.

Though it’s unclear when in the 20th century, exactly, the denim cutoff was born, denim itself was invented in the 1700s in Nîmes, France, and was initially touted as being completely tear-resistant. (The word “denim” actually refers to the birthplace of the sturdy fabric: it’s derived from serge de Nîmes in French, which translates as serge (a sturdy fabric) from Nîmes.

Punk rock singer and poet Patti Smith poses for a studio portrait. (Photo by Lynn Goldsmith/Corbis/VCG via Getty Images)

Long before jorts was a word — a dictionary-official one, even, but more on that later — the shorts style picked up popularity in the 1970s. The edgy twist on a beloved American staple was particularly big during the decade famous for punk and rock musicians. There’s a subtle but powerful symbolism in literally ripping apart a material that, while invented across the pond in France, had become strongly associated with American workmanship.

In the latter part of the decade, Patti Smith, a denim devotee in general, often donned pairs of roughly chopped and cuffed jean shorts, topped with oversized tweed mens’ blazers, loose T-shirts, or baggy button-downs. Smith often sported her cutoffs with black tights underneath, and wore them in a slew of situations, often photographed with her partner Robert Mapplethorpe, as well as onstage while performing.

Debbie Harry of Blondie on the beach at Coney Island (Photo by Roberta Bayley/Redferns)

Another musical icon to memorably rock the rebellious style was Debbie Harry: The Blondie frontwoman donned a very short, very ripped pair of cutoffs while cavorting on the beach in Coney Island, Brooklyn, in a series of shots from 1977 by rock photographer Roberta Bayley.

Daisy Duke, played by Catherine Bach in “The Dukes of Hazzard.” (Photo: Everett Collection)

The garment was most powerfully immortalized by actress Catherine Bach in the TV series The Dukes of Hazzard, which aired from 1979 to 1985. Bach’s character, Daisy Duke, frequently flaunted her gams in extra-short cutoffs to help her get out of perilous situations that she and her two brothers found themselves in. The hot-weather answer to denim wearing become synonymous with a stereotypical, Southern flirtatious sex appeal, thanks to the show, and bequeathed them an enduring nickname: The shorts are (still!) often called “Daisy Dukes.”

However, despite their breezy, bare-legged appearance, the cutoffs featured on The Dukes of Hazzard weren’t exactly styled in the most beach-friendly manner. The show’s network, CBS, deemed the minuscule shorts inappropriate for TV, and Bach had to wear flesh-hued tights under her cutoffs in every scene.

Behind the scenes on “Stunt Women”: Cindy Crawford in 1992 (Photo: Shutterstock)

Cutoffs got the Vogue treatment in the early 1990s. Supermodel Cindy Crawford wore a pair as part of a photoshoot on a Malibu beach in 1992, Herb Ritts shot Cindy Crawford for the November issue of Vogue, cavorting on the beach in Malibu with her husband at the time, Richard Gere, her supermodel physique displayed nicely in a pair of frayed Levi shorts. Before cutoffs made a Vogue cameo, their full-length predecessors were notably featured on the fashion bible’s cover four years before, when the magazine’s then newly minted editor-in-chief, Anna Wintour, featured a pair of blues on her very first cover, in 1988.

A big part of the charm of cutoffs is how democratizing and DIY-friendly they are; crafted for a couple bucks, or free, even, using any old pair of jeans and a sharp pair of scissors. The advent and popularity of the premium denim market in the late ‘90s and early aughts ushered in previously unheard-of triple-digit prices for the wardrobe workhouse, from brands like Frankie B, Seven for All Mankind, Paper Denim & Cloth, and True Religion. Shorts versions of pricy premium denim also took off, whether intentionally sold with abbreviated hemlines or in DIY form.

A model on the runway at the Spring/Summer 2000 Chloé ready-to-wear collection designed by Stella McCartney, wearing white tube top with smocking at top edge, fringed hot pants, high-heel sandals with white and gold ankle bands, and carrying a straw bag with cat-face design. (Photo: Getty Images)

But the humble cutoff has also gotten more upscale runway treatments: In 1999, for one of Stella McCartney’s final collections as creative director of Chloé, she showed ultrashort white shorts with a low rise (as was the preferred, hipbone-exposing silhouette of the era) and extra-distressed hems.

Then, the shorts reconnected with their musician-vetted roots in a new way, thanks to their growing ubiquity with festival fashion. Specifically, with one increasingly popular festival: Coachella. The annual three-day blowout in the desert of Indio, Calif., which began in 1999, is where many a trend has hit critical mass in the 21st century, particularly in the past five to 10 years, be it jorts, flower crowns, or chokers.

Jessica Simpson in the film version of “The Dukes of Hazzard.” (Photo: Everett Collection)

In 2005, Jessica Simpson introduced Daisy Duke (both the character and her signature shorts) to a younger generation with the film version of The Dukes of Hazzard. Unlike the O.G. Daisy Duke, Simpson didn’t wear tights under her cutoffs. Plus, the entire ensemble (both the shorts’ length and fit, and the snugness and cleavage-baring factor of her tops) were sexed up in the modernized, silver-screen take on the campy TV series.

Kendall Jenner in 2016, wearing a fringe jacket, jean shorts, and velvet boots. (Photo: Getty Images)

In 2015, the term “jorts” became a legitimate, official noun: the term, a portmanteau of “jeans” and “shorts,” was added to the Oxford dictionary that year, along with other modern vernacular, like selfie, twerk, and guac.

In the past decade, denim cutoffs have yet again cropped up on runways, in their fanciest, priciest form fathomable. During designer Hedi Slimane’s stint as creative director at Saint Laurent from 2012 to 2016, one of the (many) sweeping tweaks he made to the venerable French fashion house was peppering his collections with supershort hemlines and punky vibes, sometimes translating to cutoff shorts (and even cutoff denim overalls, like this spring 2016 Saint Laurent look).

Alexander Wang Spring-Summer Collection 2016 at New York Fashion Week (Photo: Getty Images)

Alexander Wang trotted out some artfully beat-up, ultrashort pairs in his fall 2016 collection, too. 2016 also marked the year supermodels Kendall Jenner and Gigi Hadid added jorts to their model-off-duty street style.

Gigi Hadid in 2016 wearing jean shorts, a T-shirt, and navy coat. (Photo: Getty Images)

Beyoncé wears the Saint Laurent sparkle boots alongside Jay-Z. (Photo: Instagram)

The most epic jorts moment in recent memory came courtesy of the one and only Beyoncé, at what’s become the most important modern natural habitat for the garment: Coachella. While headlining the festival in April 2018, Queen Bey slayed in her first of five outfit changes throughout her set: a heavily shredded, customized pair of Levi’s High-Rise shorts, paired with a bejeweled yellow satin hoodie, flesh-toned fishnets, and iridescent sequined boots. The superstar had another memorable cutoffs getup a couple months earlier, in December 2017, thanks to a pair of black cutoffs paired with glittery Saint Laurent knee-high boots.

Beyoncé at this year’s Coachella Valley Music and Arts Festival in April in Indio, Calif. (Photo: Getty Images)

These days, denim cutoffs are less associated with their late 20th century connotations of Daisy Duke and punky DGAF rock legend style, and more with celebrity street style (and, of course, festival garb).

A plethora of stars regularly don cutoffs, both off-duty and, occasionally, on the red carpet. To wit: famous fans of jorts include Kate Moss, Taylor Swift, Kim Kardashian, Victoria Beckham, Gigi Hadid, Rihanna (in another epic Coachella getup, pairing jorts with a Gucci bejeweled bodysuit and matching balaclava), and longtime cutoffs connoisseur, Chloë Sevigny.

So, just like the enduring, universal appeal of jeans — despite changing silhouettes, rises, and inseam lengths that cycle in and out of trendiness over the years — denim cutoffs are the indispensable warm-weather counterpart.

Rihanna wears a Gucci sparkle bodysuit and balaclava with her jorts at Coachella. (Photo: Instagram)

The appeal varies widely: For some, there’s a sort of Southern sexpot vibe, thanks to the surprisingly sartorially memorable television character, Daisy Duke, while others might associate with it a punk-rock insouciance, à la Patti Smith. Or, perhaps, a carefully curated but “carefree” quintessential Coachella look.

Expect this wardrobe staple to stick around for many more decades, sure to be championed by a new generation of style icons, across music genres and various creative fields, personal style preferences, and price points. In other words, love them or loathe them, in all likelihood, jorts are here to stay.

Read More from Yahoo Lifestyle:

• See the evolution of the prom dress from the 1940s to the 2000s • Olympian Adam Rippon on coming out before a major skating competition: ‘I felt power going out there’ • Innovative, resilient, woke: Ready or not, Generation Z has arrived

yahoo

#_revsp:wp.yahoo.style.us #jean shorts #The history of #jorts #_uuid:bce9fa5d-d942-3b5f-a503-e8d43b99779a #style #history #beyonce #summer #_author:Alexandra Ilyashov #_lmsid:a0Vd000000AE7lXEAT #fashion

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biglittlesshop · 3 years

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Hello Darryl My Old Friend T Shirt

Gucci editorials inside citizenk magazine s latest issue a Hello Darryl My Old Friend T Shirt men s look from gucci fall winter 2018 featuring a checked coat worn over a pinstripe suit photographer louis decamps stylist darryl rodrigues. Fenty x puma f u suede slides are out now keep warm and slide on to the puma store puma com rihanna fentyxpuma. Seems fake cher accounts are asking 4 if you any send me info asking 4 in my name is fraud they ll probably disappear now later Hello Darryl My Old Friend T Shirt

Hello Darryl My Old Friend T Shirt, Hoodie, Sweater, Longsleeve T-Shirt For Men and Women

Hello Darryl My Old Friend T Shirt

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I cannot be satisfied by simply saying i’m sorry for what happened to you anita hill told the Hello Darryl My Old Friend T Shirt new york times I will be satisfied when I know there is real change and real accountability and real purpose. Say hello to my 12 year old self I encourage you to admire my citrus copper colored highlights thanks sun in my braces and my ever present sunburn and yeah i’m brushing my eyebrows with a toothbrush in that one picture. Are you okay today is ruokday it’s a great reminder to chat to your friends your family your coworkers and just get the conversation started r u ok check out www ruok org au for more Hello Darryl My Old Friend T Shirt

#Trending #Hello #Darryl #My #Old #Friend #T #Shirt

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electricvintage · 4 years

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Rihanna Bitch Better Have My Money T Shirt

Vendor: Electric Vintage Bazaar Type: Price: 22.00

Rihanna Bitch Better Have My Money T-Shirt

Rihanna Bitch Better Have My Money T Shirt, Cheap Graphic Tees for Men Women’s is made of premium quality cotton for a great quality soft feel , and comfortable retail fit. Our soft textile flex print gives a really high end finish to any striking design. This high-quality print will not crack or fade which ensures your garment stays looking fantastic. The stuff comfortable and easy to wear. If you are going for brunch or a run, visiting your parents or heading out of town. Jet-setting, hiking, coffee drinking, book reading or biking. We produce high-quality shirts with great designs in the world.

This item has a unisex size equivalent to traditional men's sizing. See our size guide for more information. • Due to the unique nature of this garment, there may be small imperfections that enhance its individual character. Size, shape, color, and distressing will vary. • Only One Available - Picture Reflects Style You Will Receive. If you have any questions please email or DM us on instagram at @electricvintagebazaar

source https://www.electricvintagebazaar.com/products/rihanna-bitch-better-have-my-money-t-shirt

#vintageclothing #vintagefashion #vintagestyle #vintagestore #streetwear

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mitrofan-online · 4 years

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Forbes made a rating of Fab 40, in which he rated the most expensive brands in the world of sports - from manufacturers of training suits to football clubs.

Brands, like the athletes who advertise them, can triumphantly return - or quickly bother the public. The brand value of a sports team is influenced by the actions of managers and players. Sporting events may or may not be popular. All this is reflected in our assessment of brands, writes Forbes. A prime example: six years ago, Puma's profit fell while its rivals Nike and Adidas reported large revenues. Puma has devised an incredible comeback plan including collaboration with singer Rihanna and sprinter Usain Bolt. Puma shares rose 74% over the past year, while Adidas shares were up 46% and Nike were up 25%. Impressive? The Puma price / earnings ratio is 46, and against its background, Nike (35) and Adidas (30) look cheap. This year, Puma first entered the Fab 40 ranking and ranks sixth in the Companies category. Her brand - that is, only one name - is estimated at $ 4 billion. Back side? Take a look at Under Armor, whose brand is worth $ 3.5 billion - 36% less than three years ago. Under Armor is losing market share to brands like Puma and New Balance. According to CNBC, the company is growing concern that consumers perceive Under Armor exclusively as a brand of “gym wear” that sells sweatshirts and shorts. Since late July, the company's shares fell from $ 24 to $ 18. In addition to Puma, this year the newcomer to the Fab 40 rating was Gatorade (the manufacturer accounts for 77% of the sports drinks market, and we decided that it can be considered a sports brand). In addition, the Kentucky derby (last place in the Fab 40 in 2013), Conor McGregor and the Los Angeles Dodgers (Fab 40 participants in 2016) returned to the ranking. MLBAM (sold the BamTech brand to Walt Disney), NESN (lost in value to Gatorade and Puma), Usain Bolt (retired) and Manchester United (replaced by New England Patriots and Barcelona clubs) left the list.

Companies

1. Nike, $ 36.8 billion Over the past two years, Nike stocks outperformed Adidas stocks by more than two to one and Under Armor stocks by more than four to one. 2. ESPN, $ 13.1 billion ESPN's operating income exceeds $ 3 billion with monthly membership fees of $ 8 — more than any other sports network. 3. Adidas, $ 11.2 billion In April, Beyoncé and Adidas announced a joint project, in which the artist will develop branded clothing and shoes for the brand. 4. Gatorade, $ 6.7 billion Gatorade holds 77% of the US sports beverage market, while Powerade’s closest competitor is only 15%. 5. Sky Sports, $ 4.4 billion In 2018-2019, the audience of the Sky Sports Premier League television channel in the UK grew by 12%. 6. Puma, $ 4 billion In the first nine months of 2019, Puma shares went up 60% to $ 79. 7. Under Armor, $ 3.5 billion Over the past two years, Under Armor operating income (revenue excluding interest, taxes, depreciation and amortization) has fallen by 72% to $ 157 million. 8. UFC, $ 2.4 billion Earlier this year, the UFC and Disney signed a seven-year contract, under which the UFC receives a commission from paid broadcasts on ESPN +. 9. YES, $ 1.5 billion In September, a consortium of investors led by the owner of the New York Yankees bought YES Network from Disney for $ 3.47 billion. 10. Reebok, $ 800 million Reebok sales in 2018 fell by 3%, but the company nevertheless became profitable again.

Sport events

1. Super Bowl, $ 780 million According to Kantar Media, CBS received $ 382 million in advertising revenue during the last Super Bowl. A year earlier, NBC earned $ 408 million on the decisive game. 2. Summer Olympics, $ 375 million NBC raised $ 1.2 billion in sales of advertising in America during the 2016 Rio de Janeiro Games - slightly less than at the previous Summer Games in London. 3. Final round of the basketball tournament of the first division of the NCAA among men, $ 300 million According to Kantar Media, TV advertising revenue during the March Madness ranged from $ 1.3 billion to $ 1.6 billion. 4. World Cup, $ 282 million About 2.49 million people watched at least 30 minutes of broadcasts of the 2018 World Cup in Russia - an increase of 27.7% compared to the previous World Cup in Brazil. 5. National College Football Championship, $ 255 million In 2014, ESPN began annually paying $ 470 million for the right to display the Playoffs among colleges under the terms of a contract that is valid until 2025. 6. WrestleMania, $ 245 million This year, WrestleMania earned $ 16.9 million at Metlife Stadium: this result is second only to $ 17.3 million in revenue at WrestleMania three years ago. 7. UEFA Champions League, $ 168 million Revenue from the sale of broadcast rights and sponsorship contracts in the Champions League and Europa League is expected to average $ 3.52 billion for one season from 2018 to 2021. 8. Kentucky Derby, $ 155 million In 2018, Churchill Downs Hippodrome was renovated at a cost of $ 37 million, as a result of which more than 1800 seats in 32 new boxes and a tribune on the third floor were added. 9. Winter Olympics, $ 150 million The games of 2018 became the largest Olympic Winter Games on hype on social networks - official materials attracted 300 million users, and the video gained more than 1.6 billion views. 10. World Series of Major League Baseball, $ 122 million The average cost of showing a 30-second commercial during the 2018 World Series match between the Boston Red Sox and the Los Angeles Dodgers was about $ 500,000 - almost the same as in Fall Classic a year earlier.

Athletes

Zhe Ji / Getty Images

1. Roger Federer, $ 62 million Federer’s revenue of $ 86 million off the court thanks to partners like Credit Suisse, Mercedes-Benz and Rolex is nearly 60% more than any other athlete’s total earnings. 2. Tiger Woods, $ 33 million Since the beginning of his professional career in 1996, Woods has received $ 1.4 billion from sponsors. 3. Cristiano Ronaldo, $ 29 million 24 hours after the start of sales of Ronaldo's branded T-shirt with the Juventus logo, 520,000 copies worth more than $ 60 million were sold. 4. LeBron James, $ 28 million In 2018, James teamed up with Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn to launch Ladder, a nutritional supplement manufacturer. 5. Lionel Messi, $ 20 million Messi signed a lifetime contract with Adidas, under which he allegedly receives more than $ 12 million annually. 6. Stephen Curry, $ 17 million In 2017, Curry founded the new company SC30 to manage his investments, brand contracts and charity projects. 7. Neymar, $ 15 million Neymar is the second most popular athlete on social networks: he has more than 200 million followers on Facebook, Instagram and Twitter. 7. Phil Mickelson, $ 15 million Mickelson's sponsorship contracts for his entire career brought him about $ 700 million. 9. Virat Koli, $ 14 million In 2018, Coley won the Sir Garfield Sobers Trophy, which is awarded to the best cricketer of the year, as well as the ODI and Best Test Player of the Year awards. 10. Conor McGregor, $ 12 million Prior to returning to UFC 229, the Irishman extended a sponsorship contract with Reebok, which brings him about $ 5 million a year.

Sports teams

Legan P. Mace / SOPA Images / LightRocket via Getty Images Legan P. Mace / SOPA Images / LightRocket via Getty Images 1. Dallas Cowboys, $ 1.039 billion Cowboys earn more on sponsorship contracts and selling tickets for premium seats (lodges and club level) more than any other NFL team. 2. New York Yankees, $ 815 million Yankees revenue is $ 100 million more than any other Major League Baseball team. 3. Real Madrid, $ 725 million Earlier this year, Real Madrid signed an agreement with Adidas to extend the contract for eight years, until June 2028. Under the terms of the agreement, the team receives a record $ 113 million per year, as well as 20% of the team’s souvenir sales. 4. Los Angeles Lakers, $ 674 million The Lakers earn $ 150 million a year on contracts with local television and radio stations. 5. Golden State Warriors, $ 606 million The contract, according to which the Warriors receive $ 20 million a year for placing Rakuten logo badges on T-shirts, was the best agreement among all the NBA teams. 6. The New York Knicks, $ 563 million Over the 2017–2018 season, the Knicks earned nearly $ 60 million selling seats at the stadium — more than any other NBA club. 7. Los Angeles Dodgers, $ 554 million In 2018, the Dodgers earned $ 170 million in the sale of the right to show matches to local television channels — more than anyone else in Major League Baseball. 8. Boston Red Sox, $ 532 million In 2018, more people attended concerts at Fenway Park, the home of the Boston Red Sox, than at any other baseball stadium. 9. Chicago Cubs, $ 518 million In 2020, the club, together with the Sinclair Broadcast Group, will launch the Marquee Sports Network, which will receive the exclusive right to show Cubs matches. 10. New England Patriots, $ 465 million In February, the Patriots beat Los Angeles Rams with a score of 13: 3 at the Super Bowl and won the championship for the sixth time out of ten that the team made it to the NFL Championship finals. 10. Barcelona, $ 465 million In 2018, Barcelona signed a sponsorship contract for placing the logo on athletic t-shirts with the Turkish electronics manufacturer Beko. The sum of the three-year contract is $ 63 million. *** When compiling the Forbes Fab 40 rating, the cost of leading sports brands was taken into account, evaluating the contribution of a name or title to the cost of an athlete, sporting event, company or team.

A source: https://thinktanks.by

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newshirtonlines-blog · 5 years

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lovediva013 · 5 years

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tshirtonline79-blog · 5 years

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beautshirt79 · 5 years

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public-new-yahoopartner-blog · 5 years

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Majestic Filatures : Une nouvelle ligne éco-cachemire avec Cindy Bruna pour les 30 ans de la marque

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Photos : Cérémonie des Oscars : 60 robes qui ont marqué l'histoire du tapis rouge

Photos : Les personnalités de moins de 30 ans les plus influentes en Europe selon Forbes

Laeticia Hallyday fête ses 44 ans ! Retour sur ses plus beaux moments avec Johnny !

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Photos : Calvin Klein dévoile une nouvelle campagne où Shawn Mendes vole la place de Justin Bieber

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digitalmark18-blog · 6 years

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30 under 30 Most Influential People in Marketing, Advertising, and Social Media

New Post has been published on https://britishdigitalmarketingnews.com/30-under-30-most-influential-people-in-marketing-advertising-and-social-media/

30 under 30 Most Influential People in Marketing, Advertising, and Social Media

In an age where marketing and advertising are evolving quicker than most people can comprehend, we often look at the companies that continue to grow and innovate. How do they do they achieve this? What tactics do they utilize to ensure they continue to build a powerful brand while also generating more business for their companies or the companies they work for?

When it comes to organizations that are continuously successful in the world of marketing, advertising, and social media, they usually have one thing in common, they have very talented professionals at the helm, crafting innovative strategies that expose their products and services to larger and more expansive audiences.

Below we’ve listed 30 professionals under the age of 30 that are shaping the world of marketing, advertising, and social media in 2018. The professionals come from various different backgrounds, some are working for some of the worlds largest organizations such as Google and Youtube, others are apart of small nimble startups that are changing the status quo in their own respective industries.

1. Brian Wong – LinkedIn

Brian Wong is the co-founder and CEO of Kiip, a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers.

2. Vlad Moldavskiy

Having previously founded Mabbly, Vlad has now gone on to head marketing at MorningStar. Moldavsky is also a member of the Young Entrepreneur Council (YEC), an invite-only organization composed of the world’s most promising young entrepreneurs, and also writes for Venturebeat, Inc and Huffington Post in his spare time.

3. Courtney Montgomery – LinkedIn

A former VP of Marketing at INTURN, a startup tech platform enabling brands to sell excess inventory to private buyers, Montgomery now leads marketing and e-commerce at Boon Supply and Mixed Bag Designs and is responsible for entire Marketing and eCommerce strategy of both brands.

4. Tai Tran – LinkedIn

Tai is an experienced leader and storyteller who previously led digital and content marketing at Apple and Samsung. LinkedIn also recognized Tai as the youngest top writer of the year in its inaugural Top Voices list, which included Bill Gates and Richard Branson. Followed by over 300,000 marketers, executives, and young professionals, Tai’s work has been widely recognized by Forbes, LinkedIn, Inc., Business Insider, Huffington Post, TEDx, Twitter, PRWeek, MarketWatch, and Tech Insider. Tai hosts the popular career and entrepreneurship podcast, Zero to Infinity. He is a proud alum of UC Berkeley and the Haas School of Business.

5. Everette Taylor – Twitter

Taylor is the founder of the social media marketing software company PopSocial, which reportedly made more than $2 million in revenue in its first year. Before launching PopSocial, Everette was the CMO of Skurt, a car rental startup eventually acquire by Fair, and he is also the founder of the marketing agency MilliSense, with clients such as Microsoft and NASA.

6. Mark Shore – LinkedIn

Mark is the Co-founder and President of Strike Social, a company that harnesses the power of artificial intelligence to drive the best outcomes in YouTube and social media advertising. Strike Social was recently named the No. 17 fastest-growing private company in the U.S. by Inc. Magazine.

7. Michael Burke – LinkedIn

Michael is a Brand Manager at one of New York City’s fastest growing social Startups, SelfMade, where he helps e-commerce companies scale their businesses and generate revenue through Instagram. He is also the founder of the popular Instagram @talkshowents, and his work has been featured on Entrepreneur, and Startup Beat.

8. Alandha Scott – LinkedIn

Alandha Scott is the Global Head of Partner Marketing at YouTube, leading co-marketing and distribution partnerships for all of YouTube’s subscription products (YouTube TV, YouTube Music and YouTube Premium). She is also responsible for creating powerful ad-supported consumer experiences, promotions and partnerships for YouTube’s fastest growing screen- TV, and developing the marketing strategy to push forward new formats in immersive storytelling, such as VR180 and AR.

9. Vince Cacace – LinkedIn

Vince is the founder of Vertebrae, a company that enables brands to reach consumers through interactive and immersive virtual and augmented reality advertising natively integrated across VR & AR environments, and the web. Vertebrae’s advertising platform provides interactivity and distribution tools, along with powerful analytics. Leading publishers and content creators work with Vertebrae to drive effective monetization of interactive VR & AR content.

10. Stephanie Jack – LinkedIn

Stephanie is a Product Marketing and Innovation Manager at Glossier, on of the fastest and most popular beauty and skincare brands in the United States. At Glossier, Stephanie works on the team in charge of the execution of Glossier’s latest, and popular product releases.

11. Tony Chen- LinkedIn

Tony is the founder and CEO of Channel Factory, an online video distribution and data company that makes YouTube buying easier, safer and smarter, through contextual video targeting, and predictive analytics. Channel Factory works with 200 Fortune 500 brands and 85 agencies worldwide, including OMD, MediaCom, ZenithOptimedia, and Nestle.

12. Shaun Sheikh – LinkedIn

Shaun Sheikh is CEO and co-founder of the award winning the Jump 450 Media. a new-age performance-driven digital marketing agency that melds the creativity of ad writing, design and development with the science of programmatic display, native and social media buying. Using a highly evolved, quantitative-focused approach, Jump 450 has the unique ability to reach millions of consumers and deliver sales volume at unprecedented levels.

13. Connor Blakely – LinkedIn

Connor Blakley, only 18 years old, is a writer, keynote speaker, and founder of Youthlogic. A youth marketing consultancy that helps Fortune 500 companies better connect with today’s youth. Aside from founding Youthlogic, Conor’s work has appeared in Forbes, Entrepreneur, Business Insider, and many more top tier technology media publications.

14. Aidan Cole – Twitter

Aidan is an entrepreneur and social marketing expert based in San Francisco. He’s the co-founder of two internet based startups focused on audience engagement, and known for executing large scale business opportunities, all while covering his face with a blue dot.

15. Cory Levy – LinkedIn

Cory is the COO of One Inc. He focuses mostly on a mobile application called “1”. Prior to One Inc., he started several companies including an educational startup with a Professor at Duke University, a t-shirt printing company, and a sports memorabilia company. Cory is the Creator of the NextGen Conference, a conference which brings together young, rockstar entrepreneurs with more experienced entrepreneurs. NextGen Conference is hosted annually at Stanford University.

16. Sadaf Ayaz – LinkedIn

Sadaf Ayaz is the author of two bestselling books and the CEO and Founder of Rev Media, a conceptualized a media platform that strives to revolutionize and better our society. Rev Media is on a mission to not only change how news is delivered but also to allow our readers an opportunity to have an active hand in our community.

17. Rory O’Reilly – LinkedIn

Rory is the founder of Gifs.com a platform that empowers people to edit videos, while simultaneously gathering data to train AI. Gifs is you all in one short-form video creator and to date, the company has made over 10,000,000 gifs with over 1 billion views.

18. Jenelle Coy – LinkedIn

Jenelle is the founder of Coy +, an award-winning multi-disciplinary creative & digital strategy firm that’s adopted a custom approach to research & analytics driven strategy without sacrificing creativity and bridging the gap between flair and function.

19. Anna Hu – LinkedIn

Anna is the founder of Brizi, a company that lets anyone tap into nearby cameras to capture group memories at iconic places. Brizi is now deployed in 7 countries, working with organizations across NBA basketball, European soccer, and Grand Slam tennis to deliver an authentic high affinity sponsorship asset that captures fan insights.

20. Taylor Trudon – LinkedIn

Taylor Trudon is Brand Marketing Manager of Reader Engagement at The New York Times, where she builds reader community and connection with the brand. Before The Times, Taylor was the Youth Special Projects Editor at MTV News. At MTV, Taylor launched and oversaw the brand’s teen- and millennial-focused contributor platform

21. Ishan Goel – LinkedIn

Ishan is a distinguished Gen Z marketer, serial entrepreneur and commercial photographer. He specializes in brand growth management and creative social media strategy. His clientele ranges from local and statewide non profits to fortune 100 companies, helping small and large companies gain the traction they deserve by coming up with innovative strategies that can be applied online and off.

22. Alexandre Daillance – LinkedIn

His hats are worn by the likes of Chris Brown, Travis Scott, and Rihanna. Alexandre is the founder of NASASEASONS, the apparel brand with an underground, almost cult-like following. With a lot of NASASEASONS success being attributed to Instagram, Alexandre, who is also known as Millinksy, has expanded the business to where his clothing is now being sold in dozens of prestigious stores in Europe, North America and Asia.

23. Deep Patel – LinkedIn

Deep Patel is a serial entrepreneur, marketer and best-selling author of A Paperboy’s Fable: The 11 Principles of Success. Recognized as a top 25 marketing influencer by Forbes, Patel has worked with VC-backed startups and Fortune 500 companies. He is also a contributor at Entrepreneur, The Huffington Post and Forbes.

24. Carli Evilsizer – LinkedIn

Carli is the Director of Brand Marketing & Communications at Roomi, where she specializes in telling stories by building a brand and increasing awareness through brand strategy, public relations, content marketing, social media, events, influencer marketing, and partnerships for the company.

25. Kari Skitka – LinkedIn

Kari is a growth marketing specialist based in New York City. Now a Vice President of Customer Acquisition at Function of Beauty, she was previously Head of Growth at Follian, where she was in charge of everuthing from digital media, to partnerships, to influencer marketing.

26. Ross McCray – LinkedIn

Ross McCray is the founder and CEO of VideoAmp. Previously, he was the Head of Product & Technology of Channel Factory, where we bootstrapped the business to help a majority of the Fortune 500 brands grow their YouTube presence. As we mentioned, today he is focusing all his time at VideoAmp reinventing the media ecosystem with innovative technologies.

27. Baba C. Rivera – LinkedIn

Babba C Rivera (previously known as Babba Canales) is an award-winning Creative Marketing Professional with experience working in fashion and tech in Stockholm, Berlin and New York. With a reputation as one of the most dynamic and accomplished young innovators and leaders in the increasingly important area of digital brand marketing, Babba and her work have been featured and profiled in major magazines, newspapers, television programs, podcasts and various other print and digital media.

28. Grant LaFontaine – LinkedIn

Originally one of the leading product managers at Google, Grant went on to co-found kit.com a platform where you find product recommendations from experts. After successfully being acquired by patreon, he has now taken on a new role as Product Manager at Oculus VR.

29. Kelsey Meyer Raymond – LinkedIn

Cofounder of Influence & Co. a tech-enabled content marketing firm that specializes in content strategy, creation and distribution to help companies accomplish their goals through content. Influence & Co. has grown to be one of the leading providers of high-quality expert content to the world’s top tier publications.

30. Nooka Jones – LinkedIn

Aside from being a talented DJ, Nooka is a lead at Google’s creative lab in New York City, where he leads marketing and product design with Google’s talented product teams and large-scale projects. Previously, Nooka worked at Brooklyn based Big Spaceship, where he was a strategist and lead projects for companies such as Lucasfim, Wrigley, and Absolut.

Disclosure: This article includes a client of an Espacio portfolio company

Source: https://sociable.co/web/30-under-30-most-influential-in-marketing/

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fashiontrendin-blog · 6 years

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What If Runway Shows Have a Purpose Beyond Clothes?

https://fashion-trendin.com/what-if-runway-shows-have-a-purpose-beyond-clothes/

What If Runway Shows Have a Purpose Beyond Clothes?

t was all skin at Rihanna’s Savage x Fenty show. Skin that curved, stretched, bunched and rolled into different shapes, in different tones. Two women cradled pregnant bellies, model Slick Woods so far along that she went into labor that night. There was lingerie abound on these bodies, by the way, but that felt beside the point.

Same effect at Chromat. Thirty-five different looks were taken for a runway walk by 35 different bodies, each of which represented their unique interpretation of beauty, from model Mama Cax, who wore a prosthetic leg and used crutches, to a breast cancer survivor who bore her chest scars, to transgender activist and actor Leyna Bloom, to a woman who wore a hijab underneath a floppy brimmed hat. The designer swimwear made the audience ache for a beachside summer, but that, too, felt beside the point.

The original purpose of fashion week, in addition to the opportunity it provided (and still provides) press and buyers to view entire collections in movement, is that it acted as a stage for the wardrobes that would, six months later, permeate throughout society and become what “everyone” who abided by fashion’s rules wore. But runway trends no longer trend in ubiquity. Now, some hemlines rise, some stay long. What is shown is seen as suggestion, not gospel. There’s a far higher premium on personal style today, which means that while patterns do indeed pop up across runways, they’re consumed a la carte, with different people applying their favorites to their own aesthetics — and on their own timelines.

On top of that, where ubiquity is concerned, I’d argue that outside the fashion industry bubble, influencer-related social media virility is what makes runway trends actually popular among the public. Take tiny sunglasses, ugly sneakers or the milkmaid thing: all had runway debuts, yes, but it was their proliferation by way of influential heads and feet that really got the streets talking. (Of course, before many so-called runway trends even hit the runway, they begin, first and foremost, on the streets.)

So if runways no longer serve as required reading for fashion diehards in search of what’s “out” or “in,” but instead as a helpful guide that one could, thanks to the internet, pick up anywhere and interpret, then what’s the value of an on-model fashion show, with the venue and the press and the fanfare?

I wonder if, in the right designer’s hands, the runway isn’t a symptom of an antiquated fashion system, but just the opposite: a potential catalyst for changing the industry itself.

Which brings us back to brands like Savage x Fenty and Chromat, which don’t just cast a diverse runway for the sake of box-checking optics, but because their designers ostensibly believe in a more inclusive fashion world, one where designs don’t just talk the talk, but walk the talk, and empower, welcome and actually fit the women who wear or perhaps just dream of them.

Rihanna told The New York Times that the concept behind her Savage x Fenty show was about “what we hope to see in the future. Women being celebrated in all forms and all body types and all races and cultures.”

Meanwhile, Becca McCharen-Tran of Chromat’s platform has long been one of inclusivity. “Chromat is focused on empowering women, femmes and non-binary #ChromatBABES of all shapes and sizes through perfectly fit garments for every body,” lists the brand’s About page. As for this season specifically, McCharen-Tran took back the oversized cover-up shirt from its former role as poolside insecurity blanket and made it something to be excited about. Her inclusive cast of models wore anti-chafe bands around their thighs like sexy poolside garter belts, and made the audience reconsider the words “Sample Size.”

The Pyer Moss runway was staged at the Weeksville Heritage Center, one of the first free black communities in the country. Accompanied by a full gospel choir, the collection was an imagining of what “the African-American experience would look like without the constant threat of racism” (via Vogue.com), and was expressed across the fabric of a stunning runway collection: “Stop calling 911 on the culture,” read a T-shirt pocket. “See us now?” asked a cummerbund. Paintings by artist Derrick Adams, commissioned by Pyer Moss designer Kerby Jean-Raymond to depict “black people doing normal things” were woven throughout — not just for design effect, but with purpose.

Of the show, Chioma Nnadi wrote for Vogue.com: “In a moment when even the most ordinary aspects of black life seem under constant threat—when a black man or woman innocently barbecuing in their own backyard has been known to elicit an armed police response—these clothes presented a radical counterpoint to a narrative of sensationalism and tragedy porn, speaking volumes more than a political slogan tee.”

Opening Ceremony’s Spring 2019 show was a drag performance that featured an entirely LGBTQIA+ cast, with a raffle to benefit the Transgender Law Center. The cast wore Opening Ceremony, of course, and while the collection is one that will no doubt please its customers, as Vogue.com’s Stef Yotka wrote, “this was a fashion show no one came to for the clothes.”

Depending on your priority as a designer, that kind of sentence could sting. In the case of Opening Ceremony’s Humberto Leon and Carol Lim, I’m going to go out on a limb and assume it did not. Their show suggested that they have faith in the shopping habits of their 16 year-old-label’s loyal following, and that they’d rather use it as a way to garner good press while giving back than for the sole sake of a critic’s clothing review.

For a newer brand to consistently thrive, however, some argue that there’s a level of talent and technical prowess that must speak just as loudly as its mission statement. And that’s a longer game than fans and critics may afford some young designers.

The Washington Post’s fashion critic Robin Givhan writes that it’s our industry’s responsibility to “consider designers and points-of-view that have ostensibly been overlooked for decades.” She mentions the gender-fluid designs of Eckhaus Latta, Telfar and Christopher John Rogers. “Whether it’s designers of color or those who are celebrating marginalized communities, these once-muffled voices speak to an audience the fashion industry can no longer afford to ignore. Seventh Avenue needs every ounce of creative juice it can get. Who will write the next chapter after streetwear? Who will make sure the fashion ecosystem has a healthy diversity?”

Yet she worries that our industry is so eager for these kinds of designers, their ideas aren’t always being given enough time to marinate: “Developing one’s voice in fashion is, except in rare cases, a process that takes time and patience. And transforming an impassioned message into well-fitting clothes is harder still. It can take a decade before a fashion business becomes viable, under the best of circumstances.”

Givhan’s take is, I imagine, one informed by how fashion has historically worked. One where fashion week is an event born out of necessity, a practical means to a manufacturing end. But I wonder, today, if quality — at least on the runway — is the most important point. I think some brands just really want to say something, and they know that, during fashion week, more people than usual are listening.

Fashion shows with intersectional, inclusive casting and socially-conscious messaging, and runways that make statements about race, sexuality, body type or gender, are not a solo fix for the historical exclusivity that runs deep through this industry, especially not when the designers doing so are still outliers in the grand scheme of things. In terms of the work ahead, the laundry list is long.

Isn’t it possible, though, that mission-driven fashion shows have the ability to spark change within the industry? Maybe it’s not clothing trends these shows are trying to inspire — but cultural ones. Or better put, cultural expansion in an industry that’s historically been constricted to a narrow few. Maybe these designers are laying the necessary stepping stones to creating a platform big enough for everyone to climb onto and have their say.

In 2018, could that be the point of a runway?

Feature photo by Presley Ann/Patrick McMullan via Getty Images.

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theconservativebrief · 6 years

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Pornhub has 80 million daily users and more pornographic videos than any other site in the history of the internet, and now it wants to be Playboy.

More specifically, what Playboy was in the ’90s. “A lifestyle brand, a fashion brand,” explains Alex Katz, co-founder of the Madrid-based creative agency Officer & Gentleman, which has been leading the brand strategy for Pornhub for the past four years.

Co-founder Javi Iñiguez jumps in: “The girls were wearing sweatshirts and purses with the Playboy bunny even though they might not have seen a Playboy magazine in their lives.”

Fair enough. Who doesn’t want the cultural clout of Hugh Hefner, literally everything else about Hugh Hefner aside?

It may be a small shock to discover that Pornhub even has a brand strategy, but it makes sense. The company has spent the past several years doing what anybody would do once they become superrich: buying their way to coolness. And, by extension, buying their way to women, whom the company has historically had a hard time appealing to.

I mean, who doesn’t see the connection between lifestyle brands and chicks?

Pornhub’s first website launched in 2007 and was acquired by the MindGeek conglomerate in 2010, at which time it merged with YouPorn, RedTube, and Xtube to become the Pornhub network. From there, it easily consolidated power to become the biggest porn distribution platform ever, but its new challenge was to become a brand that anyone would talk about out loud, and just maybe, someday, wear on a T-shirt.

Models from the ’90s-inspired Playboy fashion line launched last year by Joyrich. Joyrich

In 2014, the network held a contest asking advertising and creative professionals to submit concepts for safe-for-work, PG-13 Pornhub ads that could run in traditional media spots. The move was a reaction to a year of mainstream misses and only two hits: In 2013, Pornhub finagled a centerpiece montage (with clips handpicked by VP Corey Price) in the heart of the porn-focused Joseph Gordon-Levitt rom-com Don Jon. It also nabbed dozens of headlines in outlets from BuzzFeed to SBNation when CBS refused to air a 20-second, completely innocuous ad spot during the Super Bowl. By the time anyone bothered to point out that Super Bowl ads are only sold in 30-second increments, the scam had done its work.

Thanks to the contest, Pornhub buddied up with both Officer & Gentleman and Vendetta Studios, an LA-based viral video production house headed by Dave Lehre — an anxiety-inducing internet personality best known for one of the first viral YouTube clips, “MySpace: the movie,” and more recently for an elaborate stunt in which he fashioned himself into “the first white American K-pop star.”

For Pornhub, Lehre made a litany of viral videos, mostly ads for Pornhub’s new product releases: a VPN service, a “BaDoink” VR headset, a $1,000 robotic twerking butt, and so on.

“Make the brand accessible to the world” was the brief, Lehre says. Make it PG-13; make it live on YouTube; make it shareable. “When we came in, it was all potential. Nobody had tapped the power of Pornhub.” He pauses. “Damn, that sounds epic.”

Officer & Gentleman’s first projects were also tech-related: videos for a cryptocurrency called Titcoin and a (real) piece of wearable tech that would recharge your phone while you masturbated. It was called Wankband. At Christmastime last year, noting the success of gift cards for streaming services like Spotify and Netflix, they started selling Pornhub Premium gift cards. “We thought it would be the perfect Secret Santa present at workplaces and stuff like that,” Iñiguez says.

(Please don’t give a Pornhub Premium gift card to anyone you work with.)

So, is Pornhub … a tech company? “Depends who you ask,” Katz says, though he seems uninterested in the proposition. “But I think the brand … it’s an entertainment company. You don’t see anyone wearing Facebook shirts because they’re cool.”

Right, right. Cool, we’re doing cool here.

“[In online porn], everyone has the same product, so the only way you can differentiate yourself is by building a brand,” Katz explains. “We only want to create advertising that can go viral.” That means safe-for-work content. “[Pornhub] has enough porn; they need content that’s shareable.”

“Everything has to go viral,” Iñiguez points out. So you throw a lot of shit at the wall to see what sticks. The list of what Pornhub has not been willing to try in the past four years would probably be more expedient, but here we are.

It launched its own lube brand, then the world’s largest lube slide. (One of Lehre’s projects, of which he says, “They didn’t come to set, they just said ‘Oh, we have these 5-gallon drums of lube we can send over.’ We got this huge slide. They sent all these porn stars to hang out and slide down it. That was a magic day.”)

“[In online porn], everyone has the same product, so the only way you can differentiate yourself is by building a brand”

At one point, the company started a record label and hosted music video premieres for California rapper Mykki Blanco and Michigan metal band King 810. It hosted a porn film festival in New York, featuring soft-core entries from Miley Cyrus and James Franco. It made an “adult adult coloring book” featuring X-rated sketches from Instagram and Tumblr artists, which it then sold exclusively at the Think Tank Gallery in LA, Verso Books in Milan, and the menswear boutique Off the Hook in Montreal. It launched a line of sex toys, then commissioned Spanish electro-pop band Perlita to create a song from sex toy noises.

The high-end Italian denim company Diesel became the first fashion brand to advertise on a porn site in January 2016, kicking off a much-covered official partnership with Pornhub. Creative director Nicola Formichetti told Dazed, “We all go on websites like Pornhub, you know? So before you start jerking off maybe you can stop and look at our new pants.” For New York Fashion Week in 2017, Hood by Air sent a Pornhub-inspired line down the runway (models wore their hair stylized as if it were coated in semen, and jackets reading “HUSTLER” and “NEVER TRUST A CHURCH GIRL”).

In September that year, the New York streetwear brand Richardson announced a capsule collection featuring Pornhub-branded hoodies, hats, swimsuits, jackets, and T-shirts — one featuring porn actress, poet, and Pornhub spokesperson Asa Akira, and another featuring the flags of countries in which Pornhub is banned. Two months later, the New York outerwear brand Moose Knuckles debuted a limited-edition Pornhub bomber jacket that was sold through the Rihanna-blessed SoHo streetwear staple VFILES.

VFILES is also beloved by Pornhub’s most important woman: Kim Kardashian.

Last summer, the team stopped by the De Re Gallery in Los Angeles for “Make Me Famous,” the first exhibition by “professionally provocative” Instagram-famous twins Allie and Lexi Kaplan — just to pick up a painting of the Kim Kardashian–Ray J sex tape, which is now prominently displayed in the company’s LA office.

Pornhub loves Kim. When she was robbed at gunpoint later that year, Pornhub offered $50,000 “in exchange for information leading to [the] arrest and conviction of criminals who robbed Kim Kardashian.” The press release said that everyone at Pornhub was “deeply saddened” by the “horrible incident,” and reminded the world that Kim Kardashian’s sex tape with Ray J “remains the most viewed video on Pornhub with 110,198,725 views and counting.”

“We consider her to be a member of the Pornhub family,” Pornhub VP Corey Price tells Vox. “As such, we wanted to extend a helping hand and do all that we could to help bring the wrongdoers to justice.” Ultimately, the police didn’t need Pornhub’s help, but it’s a nice gesture. The video now has more than 143 million views!

Pornhub hosted a sci-fi art installation in LA’s De Re Gallery last summer. Maggie West/Pornhub

This June, the company sponsored an elaborate sci-fi art installation at the LA nightclub Union — handing the reins over to LA photographer and activist Maggie West (best known for her “Fluid” series, containing abstract images of blood, saliva, and semen) and New York artist Ryder Ripps (best known for creating the branding for Soylent and using the Ace Hotel’s artist residency to hire two Craigslist sex workers for a widely-reviled project called “ART WHORE”).

Then it partnered with the editorial arm of luxury fashion seller SSENSE to produce an avant-garde photo shoot and literary companion essay called “The Data of Desire,” using Pornhub analytics to figure out which sneaker brands are most fetishized in porn. (Converse, Nike, Adidas, Vans, and Yeezy, in that order.)

Then last month, Kanye West told Jimmy Kimmel he “still looks at Pornhub” and the company reached out via Twitter to offer him a lifetime subscription to Pornhub Premium. Two weeks later, he was serving as creative director for the first annual Pornhub Awards in Los Angeles, which were reportedly a disaster but came off, anyway, as a major coup.

West debuted a new music video featuring the currently incarcerated Lil Pump at the awards and brought G.O.O.D. Music signee Teyana Taylor along to perform. He dressed porn stars in the latest Yeezy collection (when he bothered to dress them at all) and arranged them onstage to accept futuristic-dildo-shaped award statues he also supposedly designed. The next day, he announced a line of Yeezy sweatshirts featuring the night’s winners, including “Nicest Tits” honoree Kendra Sunderland and “Hottest Female Ass” honoree Mia Malkova.

“Where do these [partnership] decisions come from?” Katz parrots back to me. “Well, we can’t be in mainstream spaces, so we become this outsider brand that’s doing out-there things. That’s what attracts these other brands like Richardson and Yeezy. Pornhub has an outsider quality that draws people to them.”

Here’s the rub (sorry): Per Pornhub’s own data, as of December 2017, just 26 percent of the site’s users are women.

This is not really a problem, as what Iñiguez pointed out is true: Girls didn’t have to read Playboy to buy the clothes. But it is kind of a problem, mostly because women make up a large share of the people on earth, and Pornhub has basically nowhere to go within the demographic it already serves.

So far, Pornhub has tried selling Mother’s Day–specific cardboard VR headsets, publishing site traffic insights from the day of the 2017 Women’s March, and weighing in on International Women’s Day to announce that it would change the “female-friendly” tag on its site to “popular with women.” It also pointed out that searches for Amy Schumer rose 513 percent in tandem with her Instagram post about the holiday.

“More than ever before, women are coming forward to express their desires more openly,” Price says. “And we want to provide resources to support that.”

So, this January, Pornhub debuted “F*ck Your Period.”

“There are two types of women: women who have sex on their period and women who don’t,” Katz tells me. “It’s 49 [percent] to 51,” (based on an informal Pornhub survey of its female users). With that, uh, fact in mind, Pornhub launched a campaign with the goal of explaining the health benefits of having an orgasm during your period. It made its own period calendar app and encouraged women to fill it out so that each month, they would receive a free login code for Pornhub Premium for the duration of their period. “[The goal was] to get girls to experiment with Pornhub for the first time in case they hadn’t,” Katz says. “Pornhub is a sex-friendly, female-friendly company.”

Pornhub’s cryptocurrency launch in New York. Officer & Gentleman

Yet the campaigns aimed at women are rarely the ones that blow up. In March, the site started accepting cryptocurrency as payment and had models stroll through the Financial District in Pornhub-branded ski masks, tossing plastic coins and licking the Wall Street bull’s balls. This worked: It got press.

The following month, Pornhub launched a program called “The Visionaries Director’s Club” with the aim of “[diversifying] porn production” and gave rapper Young M.A. a budget to write and produce her own pornographic short film. The company described the film in a press release, writing that it would appeal to “our progressive generation,” and adding, “While high production level lesbian content is often clearly created with the male gaze in mind, M.A’s debut film is authentic and genuine to her taste profile.”

Last month, it gave a similar budget to pansexual singer and rapper Brooke Candy, who wrote of her film, “We had the most next level crew of fine artists from all over the world and the cast of actors that I chose really had an inner beauty which they unleashed on film. It’s queer, it’s sex-positive and it’s super-hot.” This didn’t work — it got no press. But the data says that female usership of Pornhub grows every year, Price points out. So it’s fine.

As a woman who menstruates, did I know that orgasms make period cramps less painful and bleeding cycles shorter? I mean, as a woman who drinks water, did I know it keeps my organs running?

Pornhub’s brand strategy is elaborate, multifaceted, funny, and cool. It’s also as simple as a bunch of straight boys chasing what straight boys so often chase: a projection of ease and edge that makes them appealing to other boys like them, and a veneer of caring that they hope will grant them an in with women.

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Original Source -> Pornhub wants to be a lifestyle brand

via The Conservative Brief

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