I saw a lot of discourse around Seventeen using AI in their comeback trailer, and I thought I'd share my take on it.
If you're interested, keep reading, it's a lot 😅
Also, please excuse any grammar mistakes, it's almost 2 am lmao
BUT once I watched the teaser as a whole a few more times and slowed it down to really look at each scene, I'd like to think that I understood the artistic vision behind it.
So, do I like them using AI? I don't know, not really if I'm being honest. I'm not a big fan of people using AI for commercial purposes, so I was a bit thrown off at first.
From my interpretation, it's their way of saying how much AI harms the arts.
First of all, let me bring out the line in the very beginning of the video that goes
"In our current reality where anything can be created with AI, who's the real maestro?"
It kind of highlights the fact to me that with music creation becoming more and more "accessible" to people - even those who have literally zero musical sensibility - with the help of AI, being "good" at creating music slowly loses its uniqueness and creditability. People won't look up to others who are good at writing lyrics or creating beats and they won't "idolise" them because they can have it with just a click of a button. It highlights that if we keep going down the route of using AI to create music, people could get credited with little to no music skills, and those who are actually skilled could lose their jobs.
It would also be hard to tell if the songs are actually created by living-breathing musicians with the help of human minds and emotions, or they're just a cheap AI copy that STEALS and uses already existing pieces of art to create something else.
Next, I'd like to talk about the trailer itself.
If you slow down the trailer to the slowest setting and just pay attention to the video, you can see a scene for a fraction of a second where Hoshi is kneeling with his hands tied in the middle of a bunch of robot looking soldiers(?) with their rifles pointed at him.
It's just one scene I distinctly remember, but most of the cuts looked like they were all somehow "controlled" by various types of electronic devices(?).
There are also AI created scenes in between some actual scenes of the guys themselves showcasing robots making music, also somewhat symbolising that people creating music with AI is just like as if it was robots creating it and it has zero human emotions involved whatsoever.
I also saw people saying that "since they used AI, they could've used something better quality so it doesn't look this ass" and all I can say to that is I think that was part of the point they're trying to make?
Like it's kind of symbolising that AI can never truly be as good as a piece of art created from human emotions BY a human? Idk that's just my opinion honestly.
In conclusion, all I can say is that I hope they only used AI for this one trailer alone, or like we'd only get a few seconds of AI in the MV AT MAX.
I'm not really fond of the idea of AI being used for commercial purposes, so I hope they only used it just for this one trailer to make a point.
I mean, we've seen many K-pop groups have trailers to music videos that had literally nothing to do with what was in the actual music video, so I'm hoping it's one of those cases.
I hope it's like a "prologue" to set the scene/tone for the MV itself.
Anyways, if anyone read the whole thing, thank you, I really appreciate you.
I'd also love to hear your thoughts in the comments/reblogs, it's an interesting topic to talk about.
I might also follow up with some new thoughts in a reblog if I remember something else.
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