What is a celebrity side quest?
If you're reading this, that means I have the opportunity to sell you something. That's because I have your attention. Celebrities make their careers off of your attention. With a highly recognizable face and name, and with fan-bases become increasingly devoted with the rise of the internet, celebrities can attain a near cult-like following. This makes them excellent promoters- whether it's a club, life style, or brand- because their name guarantees attention. It guarantees sales.
Chance's are, if you've been on the internet long enough, you've seen that clip where Kanye West talks about Lady Gaga being the newly appointed Creative Director of Polaroid. While talking about brands using celebrities for promotion, Kanye says "...look at Gaga. She’s the creative director of Polaroid. I like some of the Gaga songs, but what the fuck does she know about cameras?” (Kayne West, 2013). Kanye West was using this quote to backup his argument on the absurdity of many celebrity endorsements (here's the link to an article that discusses the interview in-depth). Yet in 2009, Kayne West created, alongside Nike, his shoe own brand: Yeezy. The company quickly grew to incorporate ready-to-wear and ditched Nike, before partnering with Adidas, and is now a solo brand. Yeezy is now worth 400 million dollars. What the fuck does Kanye know about shoes?
Chance's are, it doesn't actually matter whether Kayne West knows anything about fashion or Lady Gaga knows anything about cameras. What matters is that they're public figures who garner a large amount of attention. These celebrities and brands know the power of attention, and they know its value. In the modern day, when anyone can create a website with a computer (that's literally what I'm doing right now), creating a business doesn't have nearly as many hurdles as it used to. If you're a celebrity, you have even less challenges to overcome. You already have direct access to thousands or even millions of people on your social media pages alone. You already have people working for you on Public Relations. You already have a public image and a well-defined, likeable personal brand. All you need is something to sell (really, it can be anything) and you'll start making sales instantly, with a single social media post.
So that's what celebrity side-quest is: a promotion or pursuit taken on by a celebrity that is separate or unrelated to their typical celebrity lifestyle and career.
It is my responsibility as a citizen of America and as a student of my Consumer Behavior class to inform you (yes, you) about the wacky, extravagant, and questionable promotions and pursuits celebrities have taken in the name of the good ol' fashioned dollar.
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(4) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4113395/
(5) https://www.health.harvard.edu/diseases-and-conditions/the-aging-mouth-and-how-to-keep-it-younger
(6) https://health.howstuffworks.com/wellness/oral-care/problems/what-wears-down-tooth-enamel1.htm
(7) https://www.mayoclinic.org/healthy-lifestyle/adult-health/expert-answers/brushing-your-teeth/faq-20058193
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(9) https://www.webmd.com/oral-health/features/oral-health-the-mouth-body-connection#1
(10) https://www.sciencedirect.com/science/article/abs/pii/S0891584997000166
(11) https://www.researchgate.net/profile/Saman_Warnakulasuriya/publication/40039456_Causes_of_oral_cancer_-_An_appraisal_of_controversies/links/54a06d890cf257a636021879/Causes-of-oral-cancer-An-appraisal-of-controversies.pdf
(12) https://askthedentist.com/mouthwash-risks-and-alternatives/
(13) https://www.ncbi.nlm.nih.gov/pubmed/30562408
(14) https://www.ncbi.nlm.nih.gov/pubmed/28157418
(15) https://www.prnewswire.com/news-releases/global-dental-consumables-market-to-be-worth-us334-billion-by-2024-dental-tourism-in-developing-countries-promises-continued-growth-says-tmr-610814045.html
(16) https://www.sciencedaily.com/releases/2019/04/190409135928.htm
(17) https://harvardmagazine.com/2006/01/light-blitzes-plaque.html
(18) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4289549/
(19) https://www.bioopticsworld.com/biomedicine/article/16429351/laser-treatmenttooth-whitening-red-light-makes-teeth-white
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