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marketingscapers · 14 days

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5 Healthcare Marketing Hacks to Attract More NY Patients

The healthcare landscape in New York is competitive. With so many talented practitioners, it can be tough to stand out and attract new patients. But fear not! Here are 5 digital marketing hacks you can implement to reach more patients in the Empire State:

1. Master the Art of Local SEO:

Optimize your website: Ensure your website is mobile-friendly, has clear information about your services, and includes relevant keywords for NY searches (e.g., “cardiologist in Brooklyn”).

Claim your Google My Business listing: Update your listing with accurate information, photos, and hours of operation. Encourage patients to leave reviews!

Build local citations: Get your practice listed on local directories, online Yellow Pages, and relevant NY-based websites.

2. Unleash the Power of Patient Reviews:

Make it easy to leave reviews: Include links to your Google My Business listing and other review platforms on your website and social media.

Respond to all reviews: Thank happy patients and address any concerns in a professional manner. Positive patient reviews can be a powerful marketing tool.

Showcase positive reviews: Display positive reviews prominently on your website and social media channels.

3. Embrace the Ever-Evolving World of Social Media:

Choose the right platforms: Focus on platforms where your target audience spends time (e.g., Facebook for general audiences, Instagram for younger demographics).

Post engaging content: Share informative and visually appealing content about your practice, health tips, and community outreach.

Run targeted ads: Utilize social media advertising platforms to reach a wider audience in specific NY locations.

4. Content is King (and Queen):

Become a thought leader: Publish informative blog posts, articles, or videos on relevant health topics.

Optimize for local search: Integrate relevant NY-centric keywords and location tags into your content.

Promote your content: Share your content on social media and consider paid advertising to maximize reach.

5. Explore the Ethical Use of Marketing Scrapers (for qualified leads):

Important Disclaimer: Marketing scrapers can be a complex issue. It’s crucial to ensure you’re using them ethically and in compliance with data privacy regulations (like HIPAA). Consider consulting a legal professional before implementing this tactic.

Here’s a potential way to ethically use marketing scrapers in NY:

Target publicly available data: Some online platforms have public directories of healthcare providers. Scrapers can help extract this data to build a list of potential patients who haven’t yet connected with your practice.

Focus on outreach, not intrusion: Use the data to send targeted email campaigns or personalized messages, offering valuable resources or information about your services.

Remember:

Always prioritize patient privacy.

Seek legal counsel to ensure compliance.

By implementing these digital marketing hacks and leveraging marketing scrapers ethically, you can significantly increase your chances of attracting more NY patients to your practice.

#digitalmarketingnearme #marketingagency #advertising #advertisingagencynyc #marketingagencynearme #socialmediamarketing #digitalagency #digitalmarketingagency #adagenciesinnyc #digitalmarketingagencynearme

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houghg · 4 months

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Unveiling the Versatile Vision of Dr Gregory Hough in Port Elizabeth, South Africa

In the vibrant coastal city of Port Elizabeth, Dr Gregory Hough South Africa stands as a beacon of medical excellence and community service. With a profound dedication to healthcare and a compassionate approach towards his patients, Dr Greg Hough has become a trusted figure in the Eastern Cape region.

Born and raised in Port Elizabeth, Dr Greg Hough Eastern Cape embodies a deep-rooted connection to his community, which fuels his commitment to providing exceptional medical care. As a renowned physician he has garnered widespread acclaim for his expertise and unwavering devotion to improving the well-being of his patients.

Beyond his medical practice, Dr Gregory Hough is actively involved in various initiatives aimed at enhancing healthcare accessibility and promoting public health awareness. Through his involvement in community outreach programs and educational seminars, he endeavors to empower individuals with the knowledge and resources needed to lead healthier lives.

In addition to his contributions to the field of medicine, Dr Greg Hough South Africa is also recognized for his engagement in digital platforms to connect with his patients and the broader community. Dr Greg Hough Facebook page serves as a hub for sharing valuable health tips, updates on medical advancements, and insights into his professional journey. By leveraging social media, Dr Gregory Hough fosters meaningful connections and fosters a sense of camaraderie among his followers.

Moreover, Dr Greg Hough Images understands the importance of visual storytelling in conveying his message effectively. Through captivating images and engaging multimedia content, he provides glimpses into his daily life as a physician, offering a behind-the-scenes look at the challenges and triumphs encountered in his practice.

As a testament to his dedication and expertise, Greg Hough regularly features in local and national news outlets, where his insights on healthcare issues and medical advancements are highly sought after. His contributions to the field have not only earned him professional acclaim but have also inspired a sense of trust and confidence among his patients and peers alike.

In essence, Dr Gregory Hough Port Elizabeth epitomizes the ideals of excellence, compassion, and community service. His unwavering commitment to advancing healthcare in Port Elizabeth and beyond continues to make a tangible difference in the lives of many. Whether through his medical practice, community initiatives, or digital presence, Dr Greg Hough News remains a respected figure and a driving force for positive change in South Africa.

From the bustling streets of to the far-reaching corners of the Eastern Cape, Dr Greg Hough Port Elizabeth leaves an indelible mark on the healthcare landscape, embodying the values of integrity, empathy, and dedication every step of the way. As he continues to pave the way for a healthier future, his impact and legacy are sure to endure for generations to come.

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greghough890 · 5 months

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Unlocking the Achievements of Dr. Gregory Hough in South Africa's Port Elizabeth

In the heart of South Africa's Eastern Cape lies a remarkable individual whose contributions to the medical field have left an indelible mark. Dr. Gregory Hough, also known as Dr. Greg Hough, has become synonymous with excellence in healthcare in Port Elizabeth. As we delve into the facets of his professional journey, it's evident that Dr. Hough's impact extends far beyond the confines of his medical practice.

Dr. Gregory Hough South Africa has established himself as a pillar of the healthcare community in Port Elizabeth. His commitment to providing top-notch medical care is reflected in the trust and respect he has earned from his patients. Dr. Greg Hough South Africa reputation precedes him, and his dedication to the well-being of the community is evident in the positive feedback he receives.

One of the unique aspects of Dr. Greg Hough approach is his integration of technology and social media into his practice. His presence on platforms such as Facebook not only serves as a testament to his adaptability but also allows patients to connect with him on a more personal level. For those seeking more information about his practice or looking for a glimpse into his daily professional life, Dr. Greg Hough Facebook page proves to be an invaluable resource.

Beyond the clinical setting, Dr. Gregory Hough's influence extends to the educational sphere. As an advocate for continuous learning, he actively engages with medical students and young professionals, sharing his wealth of knowledge and experience. His efforts contribute not only to the present state of healthcare in Port Elizabeth but also pave the way for future generations of medical practitioners.

In the realm of digital visibility, images play a crucial role. Dr. Greg Hough Images showcase not only his professional prowess but also provide a visual narrative of his journey. These images serve as a window into the world of Greg Hough, offering a glimpse of the compassionate and dedicated individual behind the medical accolades.

The Eastern Cape has seen a transformation in healthcare delivery under the guidance of Greg Hough. His impact is not confined to the walls of his practice but extends to community outreach programs and initiatives aimed at improving public health. Dr. Hough's holistic approach to healthcare emphasizes preventative measures, ensuring that the community in Port Elizabeth thrives.

For those seeking the expertise of a medical professional who goes beyond the conventional, Dr. Greg Hough Eastern Cape stands as a beacon of comprehensive healthcare. His approach considers not only the immediate health concerns of patients but also addresses the broader aspects of well-being, encompassing mental health, lifestyle choices, and preventive measures.

The legacy of Dr Gregory Hough Port Elizabeth is multifaceted. His contributions to the medical field, commitment to community well-being, and embrace of digital platforms for communication have solidified his standing as a distinguished figure in healthcare. Whether through his clinical practice, educational endeavors, or online presence, Dr. Gregory Hough's impact is undeniable, making him a respected and trusted name in the Eastern Cape's medical landscape.

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kasing · 7 months

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Is social media useful in spreading information on covid-19 in Malaysia?

Yes, of course. Nowadays everyone is using social media to get information. It is the fastest way for people to get latest information of covid-19.

On the Medical Mythbusters Malaysia Facebook page, an NGO committed to disseminating factual health information on social media, the average reach for a post or article was 53,574 Facebook views per post. 194,600 distinct Facebook users were reached by the top COVID-19 themed post in May. Facebook reach demonstrates the strong demand for social media information by calculating the total number of unique people who linked to a specific piece of content (Rashid, 2021).

According to a 2020 study by the Malaysian Communications and Multimedia Commission (MCMC), the Covid-19 pandemic had a significant impact on Malaysians' use of the internet.

For example, there was a 93% growth in the rate of social media usage in Malaysia, where people use the internet for five to twelve hours a day on average (Malaysian Communications and Multimedia Commission, 2020). This demonstrates unequivocally that social media usage has significantly increased among Malaysian populations affected by the pandemic (Humanity and Social Sciences Letter, 2022).

What is the advantages of social media?

Rapid Dissemination: Social media platforms allow for the rapid dissemination of information. In the early stages of the pandemic, social media played a crucial role in spreading awareness about COVID-19 and the importance of preventive measures. People can know about the preservative ways to protect themselves and prevent to go to places with many people.

Engagement and Education: Social media can be an effective tool for engaging with the public and educating them about COVID-19. Health authorities, government agencies, and healthcare professionals can use social media to share information, guidelines, and updates. For example, people can know about the steps on how to check for the COVID-19 pandemic and ways of the prevention. Guidelines, protocols and standardised operating procedures, usually kept within institutions, are being shared at an unprecedented rate during the pandemic, with social media being used as an effective vehicle (Wong, 2020).

Community Support: Social media can foster a sense of community support. People can use these platforms to share personal experiences, offer help to those in need, and connect with local support networks. For example, the patient can share the experience of recovery and ways to reduce pain from the illness.

Viral Campaigns: Well-designed and informative campaigns can go viral on social media, reaching a wide audience and making a significant impact in terms of spreading important messages about COVID-19.

Widespread Reach: Social media platforms have a wide and diverse user base. Information can reach a large and varied audience, including individuals of different ages, backgrounds, and geographic locations. It ensures everyone can get the latest information easily through social media.

Feedback and Data Collection: Health authorities can gather valuable feedback and data through social media. This information can help shape public health strategies and responses.

During this pandemic, social media serves as a vital communication tool, giving people access to a wealth of information. The first Coronavirus victim was revealed on a number of social media sites, including Facebook, Instagram, and Twitter. Spreading this information was made simple by the large number of Malaysians who have access to these platforms (Obi-Ani, 2020).

Social media has been extensively utilised, particularly during the COVID-19 epidemic, for health-related goals. A number of health-related social media applications, including medical education, disease outbreak surveillance, health campaigns, and interventions, have been compiled in earlier evaluations. To identify the novel applications and research needs that have emerged in recent years, a comprehensive evaluation including a range of health goals is required (Chen & Wang, 2021).

A wide range of information regarding global news is available on social media. Social media knowledge helps people be safer and more aware of their surroundings. It also gives everyone in society a crucial awareness of current events. In summary, social media serves as a channel for shaping public perceptions of COVID-19 while also acting as an effective way of spreading kindness during the pandemic.

Reference

Rashid, A. A., Mohamad, I., & Haris, A. F. M. (2021). The role of social media in making an impact to health knowledge and behaviour on COVID-19 in Malaysia. The Malaysian Journal of Medical Science, 28(3), 155–157. https://doi.org/10.21315/mjms2021.28.3.15

View of Patterns of Social Media Usage among Malaysians During the Covid-19 Pandemic | Humanities and Social Sciences Letters. (n.d.). https://archive.conscientiabeam.com/index.php/73/article/view/2229/4905

Wong, A., Ho, S., Olusanya, O., Antonini, M. V., & Lyness, D. (2020). The use of social media and online communications in times of pandemic COVID-19. The Journal of the Intensive Care Society, 22(3), 255–260. https://doi.org/10.1177/1751143720966280

Obi-Ani, N. A., Anikwenze, C., & Isiani, M. C. (2020). Social media and the Covid-19 pandemic: Observations from Nigeria. Cogent Arts & Humanities, 7(1), 1799483. https://doi.org/10.1080/23311983.2020.1799483

Chen, J., & Wang, Y. (2021). Social media use for health purposes: Systematic review. Journal of Medical Internet Research, 23(5), e17917. https://doi.org/10.2196/17917

#MDA20009 #WEEK7

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digitalmogli · 3 years

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Digital Marketing Company for Hospitals – Digital Mogli

What is Healthcare/ Hospital Marketing?

Healthcare digital marketing is a process of strategic outreach and communications designed to attract healthcare consumers (patients) by using various digital platforms.

We Know, The behaviour of patients is changing conditionally to find healthcare services. Today, your patients want the ability to take care into their own hands, by researching and selecting healthcare providers online. That’s why we need a strategic digital healthcare marketing agency to find patients and engage with our service.

Our Healthcare digital advertising agency provides service for Hospitals, Dentist, and Healthcare specialists like cardiologist, neurologist, Dermatologist, Physician, fitness expert & all surgeons

What we do in Healthcare/ Hospital Marketing

1) Website Design:

A healthcare hospital/doctors website means not only content and images but they are a combination of Unique content, Images, Info graphics, and well-structured design. Our Web design main motto is to make your digital presence deliver real, transformative results

2) Branding:

Branding is very important in the Healthcare industry. Our Healthcare advertising agency focuses to create your brand to achieve maximum ROI for our clients.

3) SEO:

SEO Provide a new way to grow your healthcare practice by using an online platform like Google, Bing, and Yahoo! Our SEO service Means – More Traffic, More Leads & More Everything.

4) Social Promotion:

In today’s world, social media platforms like Facebook, Twitter, Instagram, and many other networks are simply a part of daily life for everyone. Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.

5) Paid Advertising:

Many hospitals are doing digital marketing through paid campaigns on various search engines. Our PPC Campaign experts are optimized and plan your paid marketing as per your budget.

We Help to Engage and Acquire New Patients

Hello! We are Digital Mogli, best digital marketing company for hospitals based in Pimpri Chinchwad, Pune. Our innovative approach & team of healthcare marketing experts have spent years developing unique, tested, and proven marketing programs to grow medical practices.

As Per Google Think Study

84% of patients use both online and offline sources for hospital research.

Search drives nearly 3x as many visitors to hospital sites compared to non-search visitors.

Patients primarily search on symptoms and condition terms towards the moment of conversion.

44% of patients who research hospitals on a mobile device scheduled an appointment.

53% of patients who did not watch a hospital video were unaware they existed.

We work with healthcare professionals to grow your profiles and develop highly focused and data-driven marketing campaigns to drive appointments and grow brand awareness

Benefits of Healthcare/ Hospital Marketing

Digital Visibility is not important to attract your patients they will require a strategic holistic approach for finding and engaging with us. If achieve this then lots of benefits from healthcare digital marketing service.

Helps You Build Trust and Credibility

Understands the Importance of Patient Experience

Accelerate your medical practice

Increase Patient Volume

Online visibility

Engaging Patients While Reducing Costs

Easily connect to patients

Why choose us:

Digital Mogli offers complete soltion for your hospital’s online marketing for helping you to acquire online visibility and drive more patients. Our traditional healthcare advertising agency can help build your brand, educate the public, and answer competitive threats. You get the following reasons for choosing our healthcare advertising agency

Complete Knowledge of the Healthcare Industry Experts & Digital Marketers

Understand the Patient journey

Help to Create Brands

Accurate monitoring of customer behaviour

Expert in Healthcare Branding

Customized, compliant solution

#hospital digital marketing #online marketing

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pyjamaroom1 · 2 years

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Twitter Advertising

In other circumstances, you would possibly want to invite the shopper to contact you for additional particulars, including sensitive data they shouldn’t share with the general public. From the outside, it was troublesome to see what users were commenting on or talking about, especially in the event that they were in mid-conversation. The hashtag is a way of categorizing and organizing feedback and messages. The hashtag convention was so effective that other social networks have since adopted it. When individuals go to your profile, they will click on on your Lists hyperlink to see the lists you follow, and the lists to which you have been added. To add somebody to a Twitter list, go to their profile and click on the settings wheel icon next to their Follow button. They make certain their users know that they are listening to what they are saying. Twitter advertising has turn out to be a sophisticated channel for even the savviest social marketers. Share thoughtful concepts, begin conversations and be consistent. As a resource and trusted voice, your viewers will naturally develop. That mentioned, there are nonetheless some steps you'll have the ability to take to speed up that progress. To today, visible content is essential and it’s essential that customers can see the images complete and never pixelated. To get more site site visitors utilizing Twitter, all you have to do is tweet hyperlinks to your interesting weblog posts and ask people to verify them out. Finding native clients to have interaction with using superior search requires you to start out sharing your locationUsing Twitter Advanced Search, you can determine these folks and start engaging with them. For this, to work you need to allow location sharing on your account, but after that, you can the “Near this place” feature to search out your potential clients. 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Photos are the most-engaging content material on the Web, with visual posts producing 650% higher engagement than text solely posts. It follows that Instagram is a good platform to have interaction your followers and keep them coming back for extra. The engagement price is calculated by taking the variety of likes + feedback and dividing that number by the variety of followers your account had at the time of posting. seo is a superb instance of preserving fonts constant throughout posts.

#seo

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mediaheights · 17 days

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Social media platforms offer healthcare professionals a way to engage with the public. Facebook, Instagram, X, google, etc. have turned out to be ideal platforms for healthcare businesses and professionals to share information and keep the audience interested. #healthcarebranding #healthcaresocialmedia Build your brand with digital media & take the benefits of social media branding contact Media Heights. By Mediaheightspr.com

Inboundmarketing #MEDIAHEIGHTS #digitalmarketingcompany #searchengineoptimization #content #instagrammarketing #advertisingagency #web #MEDIAHEIGHTSPRCOM #best #public #relation #agency #in #chandigarh #mohali #punjab #north #india #buildingrelationships #globally #customer #internetbanding — at media heights #smo #branding #facebook #twitter #marketingonline #brand #searchengineoptimization #internetmarketing #follow #digitalagency #marketingagency #motivation #digitalmarketingtips #onlinebusiness #websitedesign #marketingonline #brand #searchengineoptimization #content #instagrammarketing #advertisingagency #web #technology #onlinebranding #branding360degree #SEO #SEObrandingagency #websiteranking #websitetrafic #Digitalmarketing #mediaheights #OnlineAdvertising #instagrammarketing #advertisingagency #web #marketingonline #brand

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houghg · 6 months

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Transforming Lives Through Endocrinology in SA

In the dynamic landscape of South African healthcare, Dr Greg Hough stands as a seasoned and dedicated endocrinologist, making significant strides in the diagnosis and treatment of hormonal disorders. With an extensive career that spans years of commitment to patient care, Greg Hough has become a beacon of expertise in Port Elizabeth, serving the broader community of the Eastern Cape.

The Endocrine Expert:

The journey of Dr Greg Hough Port Elizabeth as an endocrinologist is marked by a profound commitment to understanding and addressing the complexities of hormonal health. His wealth of experience positions him as a go-to authority for a range of endocrine issues, including diabetes, thyroid disorders, and metabolic conditions. Patients in Port Elizabeth and beyond have come to rely on Dr Hough's expertise, recognizing him as a trusted partner in their healthcare journey.

A Port Elizabeth Pillar:

Nestled in the heart of Port Elizabeth, Dr Gregory Hough has established himself not only as a medical professional but as a pillar of the community. His impact extends beyond the walls of his clinic, as he actively engages in community initiatives to raise awareness about hormonal health. Dr Hough's commitment to educating the public underscores his belief that informed communities are better equipped to prioritise and manage their well-being.

Navigating Hormonal Health:

For individuals grappling with hormonal imbalances, the practice of Dr Greg Hough South Africa serves as a haven of support and guidance. His approach to patient care is characterised by a personalised touch, ensuring that each individual receives tailored solutions to address their unique needs. The commitment of Dr Gregory Hough Port Elizabeth to staying abreast of the latest advancements in endocrinology ensures that his patients benefit from the most innovative and effective treatments available.

Visual Insights:

For those eager to catch a glimpse into the daily life of an endocrinologist, Dr Greg Hough provides a visual narrative on his Facebook page. From Dr Greg Hough images capturing moments of medical breakthroughs to snapshots of his engagement with the community, this platform offers a behind-the-scenes look into the multifaceted role of a healthcare professional. Dr Hough's transparency fosters a sense of connection with his patients and the broader community.

Community Collaboration:

The commitment of Dr Greg Hough Eastern Cape to community well-being goes beyond individual patient care. Actively participating in community events and health outreach programs, he strives to empower individuals with knowledge about hormonal health. By fostering open communication and breaking down the barriers surrounding endocrine disorders, Dr Hough contributes to building a healthier and more informed community.

Accessible Expertise:

In an era dominated by digital connectivity, Dr Hough harnesses the power of social media to connect with the community. Dr Greg Hough Facebook page serves as a valuable resource, offering insights, updates, and a platform for individuals to engage with him. This digital presence not only demystifies the field of endocrinology but also reinforces the idea that healthcare is a collaborative effort between medical professionals and the communities they serve.

As we reflect on the enduring contributions of Dr Gregory Hough South Africa to endocrinology, it is evident that his impact transcends the confines of a medical practice. Through his expertise, community engagement, and commitment to education, Dr Hough continues to transform lives and pave the way for a healthier, more informed future in the realm of hormonal health.

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thinkexpand · 4 years

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5 Ways To Market Yourself As A Doctor

People today have a lot of health challenges and problems. Sometimes, they have health issues that they have no idea about. Guess who can best help them? You—the doctor. But if they don’t know you, how can they approach and connect with you? This is why you have to consider ways to market yourself as a doctor. The more you market yourself, the more people in your city and community will know you. As they know you, they will contact you for several health issues. You can charge a little consulting fee aside your health service salary from your local hospital and provide preliminary health services. This will increase your value to the community. Also, as you market yourself as a doctor, local media professionals will recognize your area of expertise. They will offer you the opportunity to educate and enlighten people for free using their radio/tv/newspaper platform. This will incredibly add more credence to your profession and help you become more successful in your profession. But how do you market yourself as a doctor effectively? Consider the following 5 ways: 1. Build a Health Blog/Podcast/YouTube Channel What is your most preferred communication style? If you love talking in front of the camera, create a YouTube Channel. If you love talking without a camera, create a podcast show and host it on iTunes or Sound Cloud. If you love to write, then create a WordPress, self-hosted blog.

How to Market Yourself As a Doctor: Build a Health Blog Whichever medium you choose, ensure you have a professional blog/expert site to house all your professional content. Your medical website is where you horn your skills, expertise and passion. You can land speaking and consulting gigs through the site. People can read, and get connected with you through your site. 2. Create content, provide value and solve problems. It’s not enough to create a blog, YouTube Channel or podcast, you need content. Your content is what will provide value to people. Your content will solve problems for your target audience and help you build authority as a distinguished medical expert in their field.

How to Market Yourself As A Doctor: Create A Health Content There are a lot of doctors out there, but they get buried in the hospital or clinic. They never add value to people through content. If you do, you will set yourself apart. People will love and crave for you. As demand for your health content grows, you will find extra income-generating activities. Consider creating videos, blogs, articles, audios, recordings, online seminars, coaching sessions, quotes and much more. 3. Share your content on social media platforms. To increase visibility for your content, share and post it on major social media platforms. That also means you need to create social media accounts on Facebook, Instagram, Twitter and Instagram. You can select any of these platforms or use all. As you create the content, share them across here.

Share Your Health Content On Social Media Create a public figure Facebook account to promote your content on Facebook. Share as much content as possible. Answer people’s comments. Join social media groups, forums and associates and share your comment. Remember to be helpful and answer people with questions and pain points. Visit Our Online Store & Try Our Result-Driven Digital Healthcare Marketing Packages 4. Write press releases regularly Another fast way to market yourself as a doctor is to write press releases. Press releases help you to get into the news and speak your expert opinions about issues challenging the community. Do you have ideas about how to deal with some of the health problems in your local community? Share them through press releases.

Publish Quality Health Press Releases Contact your local newspaper, magazines, journalist and online bloggers and ask to publish your press releases. Include a link back to your medical expert blog. Consider creating one or two press releases per month. Get the press releases published to help people. Publish a book What are you passionate about? What health problems or challenges do you see in the community? Can you enlighten people through a little small health book? Can you educate and help people live a healthier life through a book? If you can, just go for it!

Publish a Health Book Plan the book, write, edit, proofread and publish. Promote and sell the book when you get invited to speaking engagement or radio stations to talk. The fact you have published a book increases your respect by 1000%. People respect and give more credibility to the authors. They see them as experts in their field. Having written a health book as a top-notch medical expert boosts your credibility and thought leadership. Visit Our Online Store & Try Our Result-Driven Digital Healthcare Marketing Packages Read the full article

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janschreiner · 5 years

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Dr. Jess O-Reilly Plays 20 Questions with SHA!

“You’re the ultimate expert in your own sexuality and pleasure.”

The Sexual Health Alliance (SHA) is centered around providing Provocative Dialogue and Radical Collaboration. What would radical collaboration look like for you?

To me, radical collaboration involves sharing my business and working with industry peers who don’t have the same opportunities and privilege as I do. This might involve referring out services to folks who are better qualified to speak on specific issues (e.g. Black sexuality, sex for people with disabilities). It also involves sharing resources, insights and experiences for low/no cost to those in financial need. And at times, it involves sharing the financial profits on specific projects (e.g. collaborating on products like books, video courses and speaking engagements).

As a prominent sexuality professional, you have made a wonderful career as a sex educator. What would you recommend to young educators or therapists wanting to follow in your footsteps?

Ask for help. Don’t be afraid to reach out and ask for the support of your peers and potential mentors. Many of us want to help and if you’re very specific with your request (e.g. Can I pick your brain? is too broad, but Could you look over this introductory paragraph of my book proposal? is more manageable), you’ll probably receive a positive reply.

What book(s) are you reading right now?

I’m rereading Life and Death in Shanghai.

What’s the most important thing you talk about with your clients?

Custom-designing their relationships. There is no one-size-fits-all approach and you can make almost any arrangement work if you’re not burdened by social pressure.

What are the top 3 items on your bucket list?

1. I’d like to build an affordable housing building in my hometown of Toronto and see if we can grow the project to be sustainable; eventually, I’d like to continue to build additional units.

2. I’d like to adopt a child.

3. I want to live to be 100+.

One of our goals is to provide all therapists and healthcare providers with high quality sexuality training because they often receive little to no education in sexual health. What is the most important piece about sex that you want all providers to know? What would you want them to incorporate into their practice?

I’d like every professional to understand that our personal sex and relationship lenses can be completely irrelevant to our clients/patients’ lived experience. This doesn’t mean that our work isn’t shaped by personal experience, but simply that we need to be aware of our own biases and limits. And we need to be more aware of our layers of privilege related to race, gender, income, education, ability, nation of birth, relationship status, social status and professional roles.

What are your top 2 books that have influenced you and why?

Give and Take by Adam Grant. This was an affirming read, as he shares stories and data suggesting that good people do finish first in life and in business.

Our Bodies, Ourselves. I read this many, many years ago when I was in school and it offered such an important perspective on so many different topics. I know they’ve updated it since then and I’ve been meaning to go back to it and read the new version, so thanks for the reminder!

What is bad advice you have heard other people in our field give?

I still hear professionals talk about other cultures and countries as though they’re monoliths that they understand because they worked with clients from a specific culture or they lived in a place for a few months or years. If you’re not a part of a group or culture, elevate the voice of someone from that group instead of speaking for or about them. Nothing about us without us.

Who is your sexual role model?

That’s a great question! I’m not sure I know enough about anyone else’s sex life to call them a role model. Marla Renee Stewart is a general role model — personally and professionally — and I believe she has very happy relationships — sexual and otherwise.

SHA utilizes social media to reach our members as well as to find new sexuality content and research, how do you think social media has influenced our culture’s sexuality?

I’m so thankful for the reach and impact of social media. Putting the power of broadcast into individual hands (instead of allowing it to rest in the hands of a few corporations) has shifted and broadened the content we consume. Accounts like @SexPositiveFamilies, for example, disseminate essential information that mainstream (old) media would never have touched. Research shows that digital consumption and connections can foster digital empathy, galvanize support, create feelings of belonging and build community. Of course, social media is still owned by a few corporations and we don’t have access to how they disseminate our posts, so we have to be mindful that new media also has its limitations.

Our team finds podcasts, youtube and other social media platforms sometimes more educational and useful than traditional models. Do you think social media should have a place in formal training, and if so, how much?

There are accounts that offer high-quality, evidence-based information and there are also powerful accounts that provide misinformation. I think it’s important to analyze media (including social media) in all training and examine messages and biases. Part of all learning processes involves developing and tuning our critical thinking skills and I believe that we can certainly use social media as both a lens and subject.

What made you create your Happily ever after approach to working with couples?

I work primarily with folks who run or own businesses. They’re passionate about their work and they claim that their family is the most important aspect of their lives, but they don’t always act like it. Our Marriage As a Business approach involves applying business practices and acumen to intimate relationships. This might entail hosting board meetings (relationship check-ins), building a support team (e.g. therapists and babysitters), respecting timelines (e.g. showing up to dinner on time), planning ahead (e.g. carving out time weeks, months or even a year in advance).

As a Canadian born, Chinese-Jamaican and Irish by descent person, what has been the most challenging aspect of working in this field?

My gender, appearance and (perceived) ethnicity provide me with both privilege and challenges. As a woman talking about a sensitive topic in the public eye, I draw considerable criticism, harassment and personal attacks — on Instagram, Twitter, Facebook, my website contact form and even on LinkedIn. I ignore most of it, but sometimes it does feel like death by a thousand paper cuts. Luckily, I have a lot of support too. And I love life and I’m lucky in so many ways, so I try not to expend my energy on the harassment.

Where is your next dream vacation?

I’m not sure. I have a big birthday coming up in February and I’m deciding between Tuscany, Japan and Jamaica. Help me choose!

What are 2 of the most important things you do everyday?

If I’m home, my partner makes me a decaf macchiato or cortado in a small double-wall glass, which I try to take the time to enjoy without reading, working or scrolling. The glassware and all the details add to my enjoyment; he weighs the beans, grinds them with a beautiful manual grinder, pulls the shots at the right pace and warms the milk to the perfect temperature. It sounds pretentious, but I don’t care, because it’s delicious.

I don’t have many rituals, because I’m on the road most of the time and everything is always changing. But I do make time to enjoy myself wherever I go — even if I only have a few hours in a new city or country, I try to walk to a local third-wave coffee shop or market to get a pulse on local life. If I have time for lunch, I always treat myself to something delicious. Food is my love language and working in the food industry is a part of my family background.

What’s your favorite place you’ve traveling to for you job and why?

It’s hard to pick a favorite place, but Istanbul certainly stands out as a highlight. The people are always so warm and gracious. The rich culture, history and architecture overwhelm me. And the food is so delicious and varied. I hope to return again soon.

What’s the most challenging aspect of being in business with your partner, Brandon? (They are married)

Me. I’m the most challenging aspect. He’s much easier to work with.

We don’t work together full-time. He helps out to co-host the podcast, but he has his own unrelated business that keeps him very busy.

The most challenging aspect relates to my travel schedule. I love travel and I love flying and dealing with the unpredictability of new surroundings, but I do miss being physically together. This was a challenge for several years, but he travels with me far more often now, as he has more flexibility with his business.

What’s your favorite story to tell?

I’m a storyteller. As they say, a story doesn’t have to be true to be good. Ha!

But here’s a true one:

On a flight from Denver to Albuquerque a few years ago, a guy threw up all over me as the plane landed. Instead of just vomiting, he tried to keep it in his cheeks and so the trajectory changed and it sprayed everywhere — all over me and in the hair of the couple in front of us. People were dry heaving all around us and I was just hoping that no one else would vomit. I remember thinking that if one more person vomits, the whole plane is going to become a vomit comet. I don’t know why I picked that story, but it just popped into my head.

If you want something sexuality-related:

One time I was at a sex club and two people high fived on the bed next to us while exclaiming, “Oh yeah. This is so hot! And it’s a great workout, so we can skip the gym tomorrow!”. This was their dirty talk and it got them all riled up, but it killed the vibe for me and some of the others in close proximity.

Another time, as lady who was 7+ months pregnant stopped me and asked if I could help her figure out a good position for DP (double penetration) given her big belly. This was a time when I was reminded that they definitely don’t teach you everything you need to know in school.

Your bio says you like airplane turbulence! Can you tell us more about why you like it?

I just love airplanes — I love flying in them, talking about them, reading about them. And I like the physical thrill of a little turbulence — especially in a bigger plane. I will reroute to fly on a cool plane (e.g. the 787-9) and I hope to train as a pilot someday.

Being trained in sex & disabilities, can you give us some tips on why discussing disability is important?

All sexual health education needs to be inclusive and this includes talking about sex as it relates to race, ethnicity, gender identity, sexual orientation, relationship arrangement, income, and disability. I facilitated sessions on sex and disability early on in my career and now I’ve learned that I should pass the mic and advocate for paying opportunities for fellow sexologists who have disabilities. There are many qualified folks who simply don’t get the same paid opportunities as I do because of ableism.

When we leave folks with disabilities out of the conversation, we reinforce inaccurate stereotypes and put them at greater risk, as sexual health education produces positive health outcomes regardless of whether or not you have a disability.

What's an important take away from your new book The New Sex Bible?

Do what feels good for you. Don’t worry about what the experts or your friends have to say. You’re the ultimate expert in your own sexuality and pleasure.

About Dr. Jess

Jess O’Reilly began working as a sexuality counsellor in 2001 and she has never looked back! Her PhD studies involved the development of training programs in sex education for teachers and her education and undergraduate degrees focused on equity and sexual diversity.

Her training includes courses in counselling skills, healthy relationships, resolving sexual concerns, sex education, clinical sexology, sexual development, sex and disability, group therapy and Cognitive Behavioural Therapy.

Alongside her academic and television credits, Dr. Jess is also an accomplished author with three best-selling titles. Her latest, The New Sex Bible, has received rave reviews from professionals and clients alike and her first book Hot Sex Tips,Tricks and Licks is in its fourth print! Look for her monthly column in Post City or catch her on Tuesday mornings on Global TV’s The Morning Show, Wednesdays on 102.1 The Edge and Saturdays on PlayboyTV.

Dr. Jess’ work experience includes contracts with school boards, social services agencies, community health organizations and private corporations. A sought-after speaker, her sessions always attract a full-house at conferences and entertainment events alike.

Check out more about Dr. Jess!

Follow Dr. Jess on Twitter & Instagram

Dr. Jess O-Reilly Plays 20 Questions with SHA! published first on https://spanishflyhealth.tumblr.com/

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brianmalulekeot-blog · 5 years

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OT THE KEY PLAYER IN PHC

As defined by the World Health Organization, health is not merely the absence of disease. Health considers the person holistically within their complete state of physical, mental and social well-being. Primary health care (PHC) is essentially based on maintaining this state of well-being achieved through various factors such as lifestyles, housing, relationships, spiritual beliefs, income, and workplaces which are important indicators of health and well-being. As an upcoming Occupational Therapist I feel privileged to play a key role in this service delivery. There is, however, little knowledge on the expected role of occupational therapists within PHC practice. As a consequence of numerous economic and political issues the government has faced, the establishment of a strong primary care network has proven hard. This blog aims at unpacking the role of OT in PHC, hope it hit the bulls’ eye.

The PHC has greater role assigned with great responsibility which focuses on community with emphases on promotion, prevention and rehabilitative services. It is set to provide life skills programs, work readiness skills, individual task analysis In primary health care. Yet they have been poorly integrated in less manifested within the Kenville clinic this is because they might be running less on multi-disciplinary team at site. We as OTs possess the supernatural power, allow me to say to transfers basic rehabilitation skills to community members in the form of caregiver training to decrease the burden of care. The unknown role within the PHC still makes the flag hard to raise high. We still remain one of the key players towards the role of first line referral services and guidance to help people find their way into the system through clinics and community engagement in health promotion talks. OT’s presents with enormous skills and knowledge in health promotion, different kinds of chronic disease management, individual lifestyle interventions, and adaptive equipment to benefit clients accessing primary care this was supported by LeClair 2005. So I guess it’s not far-fetched right? LOL

The principles of PHC includes equity, community participation, social and economic development as well as interventions focused on the determinants of poor health. This is an important aspect that is needed in disadvantaged communities such as Kenville where they need the role of PHC as a proved theory based on actions. This community should have information delivered to them and informed about the services, but we have covered lesser spectrum since we as practitioners mostly use social media for our personal benefit more than health promotion, prevention techniques, cure and rehabilitation that have been the core existing cornerstones of PHC, but we want to be the same as greedy politicians withholding peoples services. With the use of social media we could establish An integrated referral system to facilitate a continuum of care, teams of health professionals with specific and sophisticated biomedical- and social skills, adequate resources, and a client-centred approach is of vital importance. Service delivery and training of occupational therapists (OTs) need to be aligned with these principles of PHC to bring the best services to the public eye, but we keep blinding it by our old fashioned approaches that are said to be ineffective, I truly kid you not.

Social media should be increasingly used in public health and health promotion as it provides many options for distributing research, ideas and strategies concerning health promotion. However, these interventions can also possibly increase health inequities for individuals who do not have access to or do not use social media but an area like Kenville with free WIFI from Ethekwin municipality, this leaves no room for excuses unless you just want save your phone battery .There are also other forms of media that can be utilised in the community, such as the local newspaper, includes radio, TV and social media (i.e. Instagram, Twitter and Facebook to name a few). In the community of Kenville, we now have Occupational Therapy students who work closely with the primary health care workers at the clinic. The most prominent services provided by the students includes health promotion talk, screenings of paediatrics and adults and provision of home-based interventions. Within the primary health care system of Kenville, the students can be seen operating with various structures such as schools, crèches & personal homes within the community to prevent disease and promote health.

As an OT student there are various ways that I can use media to not only promote health in general to also advocate for my profession. The media can be used as a form of educational platform to inform people on the services provided within the health care by OT . Health promotion can be done through various social media strategies such as creating hashtags on social platforms such as twitter based on current or relevant health issues. Media can be utilized in various form to bring awareness, advocate, and promote for health in social groups.

OTs can contribute to the health care profession and offer important services within the primary health care system. I believe we are highly capable of providing holistic and client-centred support and services to tackle problems in occupational performance areas & limitations in everyday tasks to the community at large. And the readily available resources that supports social media serves as a key to equip us to be one of the best service providers and having to advocate successfully for our profession. If you can use social media to get us to know all about your personal life, you can get social media to inform us about OT, health promotion and prevention within PHC.

References Frenchman, K. (2014). The health promoting role of occupational therapy in primary healthcare: A reflection and emergent vision. New Zealand Journal of Occupational Therapy ,61(2), 64-69. Kennel, E. (2018). What is Primary Health Care? Available at: http://www.primaryhealthcare.uct.ac.za/phcd/approach LeClair, L., Restall, G., Edwards, J., Cooper, J., Stern, M., Soltys, P., & Sapacz, R(2005). Occupational therapists and primary health care: Manitoba Society for Occupational Therapists. Naidoo, D., Van Wyk, J., & Joubert, RW (2016) Exploring the occupational therapists role in primary health care: Listening to voices of stakeholders. Afr J Prm Health Care Fam Med.8(1), a1139. Scheffler, E., Visagie, S. & Schneider, M(2015) The impact of health service variables on healthcare access in low resourced urban setting in the Western Cape, South Africa. African Journal of Primary Health Care & Family Medicine 7(1). Wilcock, A & Hocking, C (2015) An Occupational perspective of health, 3rd edn., Slack Incorporate, New Jersey. · Gray, A., Vawda, Y., & Jack, C. (2011). Health Policy and Legislation. In: Padarath A, English R, editors. South African Health Review 2011. Durban: Health Systems Trust. Retrieved from http://www.hst.org.za/publications/south-african-health-review-2011 · Maillacheruvu, P., & McDuff, E. (2014). South Africa’s Return to Primary Care: The Struggles and Strides of the Primary Health Care System. The Journal of Global Health. Retrieved from https://www.ghjournal.org/south-africas-return-to-primary-care-the-struggles-and-strides-of-the-primary-health-care-system/ · Naidoo, D., Van Wyk, J., & Joubert, R. W. E. (2016). Exploring the occupational therapist’s role in primary health care: Listening to voices of stakeholders. African Journal of Primary Health Care & Family Medicine, 8(1), 1139. http://doi.org/10.4102/phcfm.v8i1.1139 · Visagie, S., & Schneider, M. (2014). Implementation of the principles of primary health care in a rural area of South Africa. African Journal of Primary Health Care & Family Medicine, 6(1), 562. Retrieved from http://doi.org/10.4102/phcfm.v6i1.562 · WHO (2018). Primary Health Care (PHC). Retrieved from http://www.who.int/primary-health/en/ · Welch, V., Petkovic, J., Pardo, J. P., Rader, T., & Tugwell, P. (2016). Interactive social media interventions to promote health equity: an overview of reviews. Health Promotion and Chronic Disease Prevention in Canada : Research, Policy and Practice, 36(4), 63–75.

#advocates_against_disability OTLIFE studentlife #primaryhealthcare

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houghg · 6 months

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Transforming Lives Through Endocrinology in South Africa

In the heart of South Africa, particularly in Port Elizabeth and the wider Eastern Cape region, Dr Gregory Hough stands as a beacon of hope and expertise in the field of endocrinology. His unwavering commitment to patient care and groundbreaking contributions to hormonal disorder management have solidified his position as a trusted figure among both the medical community and the residents he serves.

The Pinnacle of Expertise:

The journey of Dr Greg Hough South Africa as an endocrinologist has been marked by a dedication to understanding the intricacies of the endocrine system. With a focus on hormonal disorders, he has become a sought-after expert in the region, offering comprehensive and innovative solutions to patients grappling with these complex health issues.

A Pillar in Port Elizabeth:

Port Elizabeth is privileged to have Dr Greg Hough as a medical professional who goes above and beyond in addressing the unique healthcare needs of the community. His practice in Port Elizabeth has become synonymous with quality care, and his patients speak highly of his empathetic approach and personalised treatment plans.

Exploring Dr Greg Hough's Presence:

For those eager to learn more about Greg Hough and his contributions to endocrinology, the digital realm provides a window into his professional world. While a simple search for Dr Greg Hough yields a treasure trove of information, it's his active engagement on platforms like Facebook that truly sets him apart. Through regular updates, informative posts, and community outreach initiatives, Dr Gregory Hough Port Elizabeth has created a virtual space that transcends the traditional boundaries of healthcare.

Visualising Excellence:

Curiosity often leads individuals to seek visual representations of the professionals they entrust with their health. Dr Greg Hough images reveal a collection of snapshots capturing the essence of his professional journey. These images not only showcase Dr Hough's expertise but also highlight the compassion and genuine concern he brings to his interactions with patients.

Facebook: More Than Just a Profile:

In the digital age, social media has become a powerful tool for professionals to connect with their audience. Dr Greg Hough Facebook presence is a testament to his commitment to community engagement. By leveraging this platform, he not only disseminates valuable information about hormonal health but also fosters a sense of community where individuals can find support and guidance.

Beyond the Clinic Walls:

The impact of Dr Greg Hough Eastern Cape extends far beyond the confines of his clinic. His outreach programs and educational initiatives demonstrate a commitment to empowering individuals with knowledge about their health. Through webinars, articles, and interactive social media sessions, he breaks down the complexities of endocrinology, making information accessible to all.

The influence of Dr Gregory Hough South Africa particularly in Port Elizabeth and the Eastern Cape, is a testament to his unwavering dedication to patient welfare and community health. As a trusted expert, his digital presence serves as a bridge, connecting him with the public in meaningful ways. The holistic approach of Dr Greg Hough Port Elizabeth to healthcare goes beyond treating hormonal disorders; it transforms lives and paves the way for a healthier, more informed community.

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kadobeclothing · 4 years

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9 Ways Healthcare Marketers Should Utilize Social Media

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries.

The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook account at the very least. Why so late, though, when social media has been a viable market strategy for much longer? Part of the reason was a lack of understanding about what social media is and how it integrated with current healthcare marketing efforts. Another part was a fear of how it affects patient privacy and compliance with regulations such as HIPAA.

Healthcare Social Media Marketing With the internet and social media, patients are more empowered than ever to make their own healthcare decisions. With 72% of adults actively using social media in 2019 and 47% of internet users making health-related searches (according to Pew Research), social media marketing is more important than ever to healthcare providers.

Pros and Cons of Social Media in Healthcare You might be considering whether or not social media is right for your practice or organization when there are so many other less risky channels. At the same time, it seems as though the good might outweigh the bad. Pros Increasing professional network Attracting higher patient count Increasing awareness for health topics and issues Connecting patients with health education Disseminating information quickly Cost-effective Cons Maintaining compliance Balancing professionalism while being engaging and approachable Avoiding negative responses All of this means healthcare social media marketing is a growing opportunity for providers. However, it must be done right. Here are some tips that you can implement into your social media strategy today:

Best Practices for Social Media in Healthcare You still have to comply with HIPAA. Give your organization a voice. Educate your audience. Counteract misinformation. Share public health and crisis monitoring information. When it does come time to promote your services, don’t be afraid to advertise. Take every opportunity to engage. Share resources and support. Give your audience content they can’t get elsewhere.

1. You still have to comply with HIPAA. Always remember that to comply with HIPAA regulations, as well as medical ethics codes, you must protect the privacy of your patients at all times. Don’t share any information about patients, or information that could potentially identify patients, such as physical descriptions or mannerisms. 2. Give your organization a voice. Healthcare companies can come across as a bit sterile, which is great when they’re talking about the cleanliness of the equipment but not so great when communicating with patients and the public. Here are some tips to liven your social media copy: Use social media as a way to interact and engage with your patients or customers. Show a bit of personality by choosing a specific tone and using language that provides levity. Humanize your organization by showing the faces behind the organization. Respond to all reviews and inquiries. 3. Educate your audience. One interest most of your audience has in common is health and fitness, yet the human body is complex. Social media is a great way to inform individuals about health, reduce risky behavior, and help prevent or reduce the effects of disease and other health hazards. Don’t solely create self-promotional posts when you can focus on ways that you can help your audience. Making your organization a rich resource establishes trust, which is great positioning once it’s time to find a healthcare provider. 4. Counteract misinformation. There’s a lot of misinformation on the internet about health and fitness. In fact, a study in 2019 found that the top 50 viral news articles perpetuating fake health information earned more than 12 million shares, comments, and reactions. This free information age is largely a good thing, but it has led to serious issues with false narratives in healthcare, which can be extremely harmful. Think about ways in which your organization can combat this and use social media to positively impact patients and the public. 5. Share public health and crisis monitoring information. According to Pew Research, social media outpaced print newspapers as a news source in mid-2016. In 2018, 20% of U.S. adults said they get their news from social media, making it a prime platform to distribute critical information. As a healthcare professional, you may find yourself in a unique position to provide information in times of breaking news or crisis. Just remember to keep the health and safety of your audience in mind. 6. When it does come time to promote your services, don’t be afraid to advertise. Apparently, the average young American is projected to spend nearly 7 years on social media during their lifetime. It’s kind of a no brainer, then, that advertising online is a sustainable way to reach your audience now and in the future. On many platforms, sponsored content outpaces organic reach by a significant amount. On Facebook, for example, the organic reach of a post is just 6.4% of a page’s likes. This almost necessitates a pay-to-play strategy to expand your reach to new and existing audiences. Your social media ads need to be relevant, well-written and accompanied by an image that will grab your audience’s attention. In addition, you must ensure that any content you produce and promote is HIPAA and FDA compliant (not to mention compliant with each platform’s terms of service regarding health content). 7. Take every opportunity to engage. Instead of publishing into the void, ensure that you take the time to foster connections with those who engage with you. Responding to their comments, posting polls, and asking them open-ended questions related to your content are all ways to get social media users to stop and consider your content and your brand. A smaller engaged audience is much more valuable than a large unengaged audience. Fostering a relationship leads to trust, and as mentioned earlier, trust leads to business. 8. Share resources and support. A section of your audience may very well include some of our community’s most vulnerable members or even individuals just looking for help. As you choose to produce content that serves a purpose for your audience and helps them, you might want to include promoting awareness for support and resources. For example, your organization may have resources already in place that you can promote such as free or low-cost classes, seminars, or webinars around related topics. You can also consider boosting local charity organizations or support communities. As some individuals may be dealing with stress related to their health situation, having access to this information may be a source of relief and have a positive impact that they won’t forget. 9. Give your audience content they can’t get elsewhere. The sky is the limit here: video tutorials for how to use at-home healthcare monitoring devices, product demos for equipment that you’re selling to hospitals, and infographics with tips and fitness exercises for wheelchair-bound patients are all great examples of helpful content. No matter which industry segment your healthcare organization is in, whether it’s patient-facing or B2B, whether you’re a company selling state-of-the-art stethoscopes or a hospital performing cutting-edge surgeries, you have something unique to offer your audience. When it comes down to it, this is what will get you shares, likes, retweets and favorites. Social media isn’t so scary once you get started. If it helps, monitor other healthcare companies on social for a month or two first, and see what they post. Make notes of what resonates with you and their audience. From there, you can build your own voice and start engaging with your audience on social media. Editor’s Note: This post was originally published on Apr 3, 2015 but was updated on Mar 25, 2020 for comprehensiveness.

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vsplusonline · 4 years

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Why PR is important in Education Domain - Times of India

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Why PR is important in Education Domain - Times of India

NEW DELHI: Public Relations (PR) is one of the most important elements of marketing and communication when it comes to branding. Whether it is a product, company or an idea, its features, benefits and/or message needs to be communicated to the public, more specifically the target audience. PR takes care of this aspect.

PR is Different from Advertising and Publicity

PR, advertising and publicity are often used interchangeably but they are completely different from each other. Advertising is a paid promotion. Publicity is concerned with managing the image of a public figure, product or company and creating hype – it could result in a negative public perception if not handled correctly. On the other hand, PR is a tool that focuses on building a strong and long-term relationship between individuals/organizations/brands and public/media/target audience. PR aims to create and maintain a positive image in the mind of the audience.

PR in the Education Sector

With several schools, colleges and universities mushrooming at a rapid pace these days, it has become imperative for educational institutes to differentiate their brand in the market, keep competition at bay and establish themselves as a leader in the sector. PR enables education institutes to enhance their brand visibility, making it easier for the target audience to know more about the institute on the web without having to visit in person. Through this, it helps in creating and maintaining a favourable image.

It also helps in raising funds and seek donations as the brand becomes more visible through PR and it hence easier to appeal to the individual, corporate and government donors. The most important factor is that it helps in disseminating information about admission cycle, placement season, fests or events, crisis situations or any other activity.

Building international academic collaborations is imperative for every institution these days. PR can provide global exposure to institutes and foster academic tie-ups with foreign universities through student/faculty exchange programs, international accreditation/degrees and research partnerships.

Let’s further understand briefly how PR can reach out to the institute’s key target audience:

For Aspirants, PR can attract prospective students and even faculty by promoting the institute’s unique features and building awareness about its academic offerings, faculty, activities and events. PR can increase the number of domestic as well as international applicants to the institution.

For Recruiters, PR can be also instrumental in improving relations with industry, recruiters and high-profile placement agencies. The way the institute handles PR can influence decision-makers in its favour when it comes to driving campus placements and seek rewarding job opportunities for students.

Alumni often lose contact with their alma mater after they graduate. PR can help institutes to reconnect with their alumni, invite them as faculty/industry experts/guest speakers, raise funds and seek their assistance in placements.

PR, if done continuously and consistently can reach the target audience and change their perception about the educational institute in the most effective manner. PR leverages mediums such as press releases, public appearances, newspapers, word of mouth, television programs and digital platforms to connect to the audience. Over the past decade, digital PR strategy has gained immense momentum. It involves targeting the audience by telling stories about the brand on online publications, blogs, emailers and social media sites. In fact, paid social media by boosting content on Facebook and other digital platforms can enable institutes to reach a larger target audience quickly and earn higher ROI on their marketing budget.

Hence, it is important that educational institutes find the right PR agency to assist them when it comes to formulating an effective PR strategy and promote the right content on the right channels at the right time. A good PR agency also strategizes with educational institutes to improve their National Institutional Ranking Framework (NIRF) ranking that was launched by the Ministry of Human Resource Development in 2015.

This framework outlines the methodology to rank institutions across the country on five parameters namely Teaching and Learning Resources, Research and Professional Practice, Graduation Outcome, Outreach and Inclusivity, and Perception.

SRV Media, one of the leading and trustworthy digital marketing agencies that provide insight-driven, innovative, affordable and targeted solutions to educational institutes as well as other domains such as manufacturing, healthcare, non-profit and many more. It has been instrumental in creating a strong brand value proposition by formulating the right PR opportunities, aligning academic and business objectives with needs of the target audience, and creating and promoting high-quality, engaging content for some of the most renowned educational institutes.

This story is provided by Digpu. ANI will not be responsible in any way for the content of this article.

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blazenewmedia1 · 5 years

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Medical Marketing and Media

Effective and Ethical Medical Marketing and Media Strategies for Allied Health Personnel

Ethical medical marketing and media done right can have a positive effect on allied health personnel and to patients. Doctors often face challenges in advertising their medical practice. The problem is how the public perceives their field of expertise. People are now able to obtain information online about their ailments that sometimes they self-medicate before turning to their doctor. Sadly, some of the information on the internet may have come from a doctor or nurse, albeit modified or most likely meant for a specific patient. It’s time for allied health to take back medical advertisements and provide a safe way for patients to obtain information and seek the right practitioner.

Online Self-Diagnosis – Patients who Self-Medicate

Take the case of John Rutherford. A healthy man in his 50’s and has never needed a doctor all his life. The one time he visited a physician was for a mandatory checkup in the company he worked in. For the rest of his employable years, he manages to skip the required physical exam using a variety of excuses. One day, he felt a burning kind of pain at the right upper quadrant of his abdomen. Not wanting to visit a doctor, he took to Google to search his symptoms. He latched on to a web community of self-described medical professionals.

Verifying the credentials of these professionals in an obscure web community is difficult. Yet John felt at ease asking help from anonymous people. He got medical advice ranging from herbs to supplements. One even suggested a trip to a chiropractor, alluding that John might have a slipped disk and might be having “referred pain” from the spine and felt on his abdomen.

After a few hours of self-medication, the pain only increased and could only be dulled slightly with OTC pain relievers. Suddenly, John felt some relief from the pain he felt followed by a lowering of his blood pressure. Thankfully, his wife finally convinced him to see a doctor. After a round of diagnostic exams in the hospital, it was determined that John did have “referred pain” but not in the way it was explained to him. He had appendicitis and the pain he was feeling was referred to pain caused by the swelling of his appendix. The relief he felt was due to his appendix rupturing. The momentary relief was followed by peritonitis and internal bleeding. John had to undergo explore laparotomy to save his life.

John’s story isn’t unique. It’s a tale spun several ways all thanks to advice from unqualified or anonymous individuals. It’s an unfortunate side effect because of the self-confidence one feels at accessing the abundant information on the internet. Medical advice is still one of the top queries in search engines. It’s time for allied health personnel to fight back.

Media has a History of Providing False Medical Advices

Before the internet, other media played their part in misleading the patient. In the old times, oral history speaks of a magical singing bird or some sort of elixir to heal broken bones and even raise the dead. Written documents are no better. Maps detailing the location of the fountain of youth. Books talking about the Philosopher’s stone. Fast forward to radio announcements and TV ads about some snake oil here and there. Buried under those false ads in medical marketing.

The Importance of Medical Marketing and Media

If fake information can take off quickly in all forms of media, why not real medical marketing? Physicians are now seeing the advantages of medical marketing. There are many benefits to using such advertising practice.

Disseminate the right medical information to patients

Point or guide patients to the right health practitioner

Preventive medical media helps prolong the wellness of patients

Unburdens the physician from handling too many patients by pointing them to other practitioners

In a 2008 study, only 20% of doctors advertise their practice. This means at least 80% are not reaching their patients. Most rely on word of mouth referrals or until the patient has become sick enough that the family scrambles to look for the best specialist.

A Guide to Medical Marketing and Media

Here’s a list of effective and ethical marketing practices for doctors and other allied health personnel

Offline Media – Appealing to Emotion

Considered as the staple of the healthcare industry. You’ll often find advertisements for psychologists, internists, and even homeopathic doctors in print ads or some form of traditional media.

32% of patients still browse the television for research.

20% peruse magazines, brochures, and other print ads.

18% still browse newspapers, especially the classifieds.

This makes offline media an effective tool to reach patients. Doctors who use medical media found that emotionally charged content ads have a stronger pull than just advertising the name, address, and contact details of the doctor.

Some examples of medical media include a short snippet of the life of a patient and how he recovered from breast cancer. A short sentence of the snippet carries the call to action (CTA) followed by the contact details in the footnote and a logo at the bottom of the page.

Emotional offline content ads are still effective enough to inform patients of the availability of a medical practitioner in their area.

Search Engine Optimized (SEO) Content

Before the internet age, the Yellow pages reigned supreme. If someone wanted a specific medical practitioner, a big book with iconic yellow pages would have the contact number they’re looking for. However, the population boom meant yellow pages would have to reach 5,000 to 10,000 pages. It’s a good thing the internet was invented. It’s the yellow pages with the click of a search button.

Now, it’s all about search engines and websites or blogs. A recent Pew Internet Research showed that 77% of health seekers use search engines to look for information about their disease/disorder. Taking this into account, an optimized page can help channel those patients to the right medical practitioner.

Google and other search engines are doing their best to weed out fake information. However, you still need to do your job and create a website with authoritative content. You can enlist the help of an SEO agency or do things by yourself.

Social Media Marketing and Referral System

Facebook, Twitter, LinkedIn, and other social media platforms are powerful tools to help advertise your medical practice. You can hire a PR firm to help start-up your account or post things yourself. The goal is to get the coveted “checkmark” status. This means you’re a verified user and most likely authentic or a real person.

Common practices with social media medical marketing include a referral system that gives out rewards when patients or non-patients successfully tags or refers a person to your page or clinic. The process of becoming a verified user is slow but can be rewarding in the long run. Just keep on posting content and replying to comments. There’s a chance one of your posts can become viral and can channel a lot of users to follow you.

You can choose any one of the above-mentioned methods or use all of them. The important thing is you’re doing steps to engage patients and helping in steering them away from self-diagnosis and self-medication. Blaze New Media offers medical marketing to help your business reach a wider audience.

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