#SocialPublishing

[jinactusconsulting]

How can social publishing benefit businesses in terms of increasing brand awareness and reaching a larger audience?

Social publishing can benefit businesses in several ways when it comes to increasing brand awareness and reaching a larger audience:

Increased Visibility: Social publishing allows businesses to showcase their brand and content to a wider audience. By sharing engaging and relevant content on social media platforms, businesses can increase their visibility and attract the attention of potential customers who may not have been aware of their brand previously.

Brand Building: Consistent social publishing helps in building and reinforcing the brand identity. Through a strategic and cohesive social media presence, businesses can establish their brand personality, values, and unique selling propositions, which helps create a stronger brand image in the minds of the audience.

Amplified Reach: Social media platforms have billions of active users, providing businesses with an opportunity to tap into a vast pool of potential customers. By leveraging social publishing, businesses can extend their reach beyond their existing customer base and connect with a larger audience that may have similar interests or demographics.

Targeted Marketing: Social media platforms offer robust targeting options that allow businesses to tailor their content and messages to specific audience segments. This targeted approach ensures that the content reaches the right people who are more likely to be interested in the products or services being offered, increasing the chances of engagement and conversion.

Viral Potential: Social media has the power to make content go viral. By creating compelling and shareable content, businesses have the opportunity to reach an exponentially larger audience as users share, repost, retweet, or comment on their posts. This viral potential can significantly boost brand awareness and attract a surge of new followers and customers.

Direct Engagement: Social publishing enables businesses to directly engage with their audience through comments, messages, and interactions. This direct communication fosters a sense of connection and trust, allowing businesses to build relationships with their customers and address any concerns or inquiries promptly. Positive interactions on social media can also lead to customer loyalty and advocacy.

Data and Insights: Social media platforms provide valuable data and insights about audience demographics, engagement metrics, and content performance. By analyzing this data, businesses can gain actionable insights into their target audience's preferences, behaviors, and interests. This information can then be used to refine marketing strategies, create more relevant content, and improve overall brand messaging.

In summary, social publishing offers businesses an effective and cost-efficient way to increase brand awareness and reach a larger audience. It provides opportunities for brand building, targeted marketing, direct engagement, and access to valuable data, ultimately driving business growth and success.

[socialmiission]

Mastering Social Media Management: How Toowe Can Streamline Your Strategy

In today’s fast-paced digital world, social media has become a vital component of any successful marketing strategy. However, managing multiple social media platforms efficiently can be a time-consuming and overwhelming task. That’s where Toowe comes in. Toowe is a leading social media management platform that offers a range of tools and features to streamline your social media strategy and help you achieve your goals. In this article, we will explore how Toowe can empower you to master social media management and optimize your strategy.

One of the key advantages of Toowe is its centralized social media dashboard. Instead of logging in and out of various social media accounts, Toowe allows you to manage multiple platforms in one place. With a single login, you can access and monitor all your social media accounts, saving you time and effort. The intuitive dashboard provides a comprehensive overview of your social media activities, allowing you to efficiently schedule and publish content across platforms.

Efficient content scheduling and publishing is another area where Toowe excels. With Toowe’s content calendar and scheduling features, you can plan and schedule your social media posts in advance. This eliminates the need for manual posting and ensures a consistent presence on your social media channels. You can also collaborate with team members and clients within Toowe, streamlining your content creation and approval processes.

Social media listening and monitoring are essential for understanding your audience and staying on top of industry trends. Toowe offers powerful monitoring tools that enable you to track brand mentions, keywords, and industry conversations. By listening to your audience and monitoring social media conversations, you can gain valuable insights, identify opportunities, and make informed decisions to enhance your brand’s reputation and engagement.

Toowe’s analytics and reporting capabilities are instrumental in measuring the effectiveness of your social media efforts. With Toowe’s analytics tools, you can track key performance metrics, such as engagement, reach, and conversions. These insights allow you to evaluate the success of your campaigns, refine your content strategy, and make data-driven decisions to optimize your social media strategy.

Another benefit of using Toowe is its ability to streamline collaboration and team management. Within Toowe, you can assign tasks, manage permissions, and streamline communication with your team members and clients. This promotes seamless collaboration, enhances productivity, and ensures brand consistency across your social media channels.

In conclusion, mastering social media management is crucial for businesses to effectively engage with their audience and drive meaningful results. Toowe provides a comprehensive solution to streamline your social media strategy and optimize your efforts. From its centralized dashboard and efficient content scheduling to social media listening, analytics, and collaboration features, Toowe empowers you to take control of your social media presence and achieve success in the digital landscape.

[irmaloredanagalgano]

#writersmagazineitalia numero 53 con la mia #inchiesta sui nuovi modi di fare #editoria #libri #scrittura #scrittori #editori #eap #selfpublishing #socialpublishing https://www.instagram.com/p/BvQ74hGherr/?utm_source=ig_tumblr_share&igshid=1l4yp77yq9ly2

[lacajita-rose-blog]

🔹Te interesa ganar un dinerito extra usando tus redes sociales?? 🔹Te gustaría mostrarte en las redes sociales y compartir tu vida cotidiana con todos nosotros?? 🔹Quieres promocionar marcas y campañas y que te paguen por ello?? 🔹Regístrate en este link que os voy a dejar abajo👇👇 🔹Comienza en el mundo del influencer desde lo mas bajo, para llegar a lo más alto. 🔵https://socialpubli.com/?ref=86960 🔵 ¿¿A qué esperas?? 🤘🙌🙌 Wow! I would love you to join me at https://t.co/cgX2b1hQ0i and be part of the best influencer platform ever https://t.co/jT4er2eHLt #influencer #influencers #influ #influencermarketing #influenster #comienza #oportunidades #socialpubli #socialpublishing #socialpublicist #socialpublist #socialmedia #instagood #goodvibes #followforfollow #instagramers #instagram (en Ballet Nacional de España)

[simontebrinke]

[INFOGRAPHIC] What Happens Online in 60 Seconds: Managing Content Shock in 2017. (Via http://www.smartinsights.com)

[topicprinter]

It’s time to rethink how to promote your Instagram account.Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today.Based on recent Instagram stats, the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.In this guide, we’ve broken down 13 totally actionable ways to do exactly that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion.Ramp up your content productionThere’s no shortage of Instagram content you can publish to fill up your feed.Customer photos. Memes. Bite-sized videos.And that doesn’t even scratch the surface of what’s available to you.To figure out what performs the best among your audience, you’re going to need to experiment. That means ramping up your content production and posting more frequently.Publishing to Instagram at least once a day is within the platform’s best practices. Heck, major brands like TopShop and H&M post up to three times per day (if not more often).As you roll out more content, it’s crucial to squeeze more engagement out of your following by understanding the best times to post on Instagram.The best times to post on Instagram according to Sprout SocialPublishing a photo every once in a while isn’t going to cut it if you want to stay fresh in your followers’ feeds.And speaking of which, that’s also why Instagram Stories are so valuable. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds. Not only that, but you can freely post snap after snap without worrying about spamming your fans.The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up.Cross-promote your Instagram posts across other networksThe effort it takes to snag the perfect snapshot and craft a clever caption isn’t something that should go to waste.Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence.For example, you can promote your Instagram content across the likes of Facebook and Twitter to maximize your content’s reach.Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.Sound time-consuming? It doesn’t have to be.Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.Having an asset library handy allows you to upload all of your social creatives in one placeAnd don’t forget to make your job even easier by using scheduling and publishing tools.Features such as Sprout's Viralpost ensure that your promote Instagram content at the right times for engagementSprout’s Optimal Send Times simplifies things further by scheduling content to post at the times most likely to generate engagement from your audience.Focus on people-centric contentAlthough Instagram is a place to score sales, it is still first and foremost a place to share experiences.The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram.And that leads us to our next point.Experiment with branded and industry hashtagsBrands both big and small should create a hashtag to encourage sharing and promotion on behalf of their followers. Doing so doesn’t have to be rocket science, either.For example, Ernie Ball displays their #iplayslinky and #colorsofrocknroll hashtags loud and clear in their bio.Including a branded hashtag in your bio is the first step to allowing followers to promote your InstagramIn turn, they use the tag to promote their own posts in addition to thousands of loyal fans promoting the brand organically.Through branded hashtag, you can encourage followers to promote your Instagram for youSee how that works?Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach.As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less (or more), the takeaway here is that you should at the very least add something.Including hashtags on your Instagram content automatically increases engagementDon’t forget to take advantage of hashtag analytics tools. Sprout lets you track and analyze hashtag performance to find out what’s resonating with audiences and optimize usage.And with Sprout’s Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.Tag brands, followers and locations whenever you canTagging is a surprisingly effective way to promote your Instagram.And no, we’re not just talking about hashtags.For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion.Likewise, it’s both courtesy and within Instagram’s best practices to tag anyone you might be regramming. Chances are they’ll be thrilled to be featured in your feed and will share the news with their own followers.Don’t forget to tag locations, too! For example, if you have a physical location for your business or regularly attends events, location-specific posts allow you to explore new potential fans and followers.Location tagging is essential to location Instagram promotionPublish Instagram content on-siteWhen it comes to ads, what better billboards than your own customers?Featuring Instagram content on-site is a brilliant way to increase conversions. Why? Because when people see purchased products in real-world settings, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product for themselves when they see it “in the wild.”Thus the rise of lookbooks and brands featuring user-generated content on product pages. For example, Casper uses an Instagram slideshow on-site to show off their satisfied sleepers.Of course, this all circles back to the need to promote your Instagram hashtag.In addition to their Instagram bio, #TopShopStyle is plastered across the brand’s site and marketing emails to increase their tag’s exposure. The end result is more user-generated content and people promoting TopShop organically.Promoting your hashtag on-site goes hand in hand with Instagram promotionCarve out your creative trademarkCreativity counts on Instagram.Having some sort of niche or theme is a great way to both inspire your Instagram content and make yourself stand out from the crowd.For example, Yeti is known for its feed full of high-res photos of the outdoors featuring adventures enjoying their products.Yeti's creative trademark on Instagram is high-quality photos of landscapesMeanwhile, oVertone boasts a bold color-coded feed based on whichever shade of their product their currently promoting.oVertone's creative trademark on Instagram is their use of colorIf you’re stumped as to what your creative trademark should be, don’t sweat it. There are tons of Instagram apps (such as VSCO) which can help you add some creative flair to your photos. By using consistent gradients, colors and filters, you can make your feed feel more, well, you.Work with influencers to extend your reachAs we mentioned earlier, Instagram benefits from being a platform where brands can essentially publish ads without shoving them in their followers’ faces.Enter the rise of influencer marketing.Simply put, influencer marketing entails a paid relationship with another Instagram account with a sizeable, engaged follower count. Influencers’ audiences should ideally mirror your own or allow you to tap into a new sect of users that you’re trying to reach.Influencers are akin to ads in the sense that the relationship does indeed cost money. However, finding the right influencer can be an incredibly cost-effective way to both sell products and grow your following.Brands can spot influencers through hashtags and manual searching, or you can try Instagram analytics tools such as Tapinfluence or search an in-depth database related to your business.Tapinfluence's directory makes it easy to hone in on potential influencers who could help promote your Instagram presenceRemember: when identifying influencers, just make sure they have a following that actually engages with their content. Engagement rate calculators such as this one from Phlanx can help give you peace of mind about any influencers in question.Engagement rate is a crucial metric when looking for an influencer to help promote your InstagramRethink how you present your products and promotionsThis is a simple tip but is definitely something worth mentioning. And it relates to that other kind of Instagram promotion – the one with fun giveaways or sale items and can be incredibly valuable for your brand when done well.So when you promote your Instagram in these instances, it’s crucial to present your content as must-see.Instagram thrives on anything and everything “new.” Anything you can do to create a sense of hype is a major point in your favor.For example, check out how Glossier hypes up their much-requested eye cream by surprising their followers a day before it drops.Uniqlo publishes hype-heavy Instagram promotions and content, including calls-to-action for followers to check out their exclusive merch.Pinup Girl also does a great job of highlighting why their products rock and allows their brand voice to shine through in the process.As a rule of thumb, think “so what” before you hit “publish” for your promotions on Instagram. Doing so will ultimately encourage you to write more compelling captions.Run a contest or giveawayHere’s some food for thought: brands that run contests grow their followings 70% faster than those that don’t.You might notice that many brands’ contest and giveaway-related posts receive insane amounts of engagement and that’s no accident. Done correctly, social media contests can result in followers and fans although they can also attract freebie-chasers. We recommend running a one-time contest promotion on Instagram to test the waters and determine whether or not contests are something you want to try for the long-term.Optimize your profile for promotionAs you work through how to promote Instagram to new fans and followers, “looking the part” is essential.This also applies to brands looking to attract more attention organically.Let’s take a look at what makes an optimized Instagram profile. The good news is that there aren’t too many moving pieces of your profile itself to worry about.Orlando’s East End Market is a prime example of a simple yet optimized profile. For starters, their username “eastendmkt” is short and sweet, all the while easy to find for locals searching for it.A searchable username makes it much easier for potential followers to find you and promote your InstagramTheir bio also ticks the boxes of an optimized profile, including a clear profile picture, compelling bio, branding hashtag and trackable URL. Everything about this Instagram bio lets us know what to expect from their feed and likewise that we’re in the right place.An optimized bio includes a hashtag, link and essential contact informationThey also feature their email and phone number which is something to consider if you’re running a business account. East End also regularly tags other businesses and events to expand their profile’s reach. Oh, and not to mention their awesome visual content that their local followers love.Take advantage of Instagram Stories and its latest featuresStories are by far Instagram’s most popular feature.Used by over 500 million users daily, brands should take advantage of Stories as often as possible when promoting on Instagram. For many businesses, this means publishing user-generated photos and behind-the-scenes content. The beauty of Stories is that you don’t have to worry as much about your visuals being polished or “perfect.”That said, creativity still counts when it comes to Stories. Among Instagram’s latest features, Stories are always at the center of them. For example, new interactive stickers such as the new Quiz sticker represent fresh ways that brands can engage with followers for a more unique and interactive type of Instagram promo.Instagram is consistently rolling out new features for Stories including the new Quiz stiickerKeeping up with Instagram means staying active and on top of its latest features. If you’re regularly publishing to Stories and watching what other brands are doing, you’ll always be in-the-know.Consider running a paid campaignLast but not least, don’t neglect the potential of paid promotion on Instagram.After all, social media at large is becoming increasingly pay-to-play. As part of Facebook’s insanely in-depth ad platform, you can use Instagram’s eye-popping ad options to win over new customers.There are plenty of Instagram success stories out there including this example from Dunkin which cleverly uses both Stories and video to grab the attention of users.First familiarize yourself with today’s Instagram ad specs, then make sure you have the tools necessary to see how your paid efforts stack up against your organic Instagram presence.Sprout’s paid tools for Instagram empower you to gain insight into the ROI of your overall strategy or compare the performance of individual campaigns to optimize appropriately. Easily highlight your top campaigns by video views, conversions, impressions, engagement and more.Sprout's paid performance report tracks your paid promotion alongside your organic social media campaignsAnd with that, we wrap up our guide!So, how do you promote your Instagram?When it comes to Instagram promotion, you have plenty of tactics to experiment with.And hey, that’s a good thing.Making sure that your feed stands out means understanding the platform’s best practices and evolving alongside Instagram itself. Sticking to the tips above can help you maximize your engagement as you promote your Instagram to new followers and customers.We want to hear from you, though. What are some challenges you face when it comes to promoting your Instagram? Let us know in the comments below!

[roboears]

Added to SocialPublish on Spotify: "You Gotta Be" by Kiera Weathers http://ift.tt/2noVlbf

[irmaloredanagalgano]

#anteprima Sul numero 53 in uscita della #rivista #writersmagazineitalia la mia #inchiesta su "i nuovi modi di fare editoria" #editori #editoria #scrittura #scrittori #libri #selfpublishing #socialpublishing #eap #lettura https://www.instagram.com/p/BvGj3XzBAbN/?utm_source=ig_tumblr_share&igshid=1p1gt88r919pm

[roboears]

Added to SocialPublish on Spotify: "Swalla (feat. Nicki Minaj & Ty Dolla $ign)" by Jason Derulo, Nicki Minaj, Ty Dolla $ign http://ift.tt/2mp77lo

[roboears]

Added to SocialPublish on Spotify: "Paris - Subsurface Remix" by Shaun Reynolds, Romy Wave, Subsurface http://ift.tt/2kmFQQM

[roboears]

Added to SocialPublish on Spotify: "Team" by Krewella http://ift.tt/2hkqk9p

[roboears]

Added to SocialPublish on Spotify: "Starving - Killagraham Remix" by Hailee Steinfeld, Grey, Zedd, KillaGraham http://ift.tt/2knCJI5