#smartinsights

[knowledge-sharing01]

Revolutionizing the Industry: JATO Dynamics' Impact on Automotive Analytics

In the realm of automotive analytics, JATO Dynamics stands at the forefront, revolutionizing the industry with its groundbreaking solutions. This short description delves into the profound impact of JATO Dynamics, showcasing how their innovative approach transforms raw data into actionable insights. Explore the cutting-edge technologies and methodologies employed by JATO Dynamics, and discover how they redefine the landscape of automotive analytics, empowering businesses and decision-makers to navigate the industry with unparalleled precision and foresight.

[doitnowads]

A comprehensive guide to email marketing for beginners

How to learn email marketing? Email marketing sends effective messages to target customers to convert leads into sales by sending personalized emails. Why do people still trust emails when it comes to marketing? Do you think email marketing is worthwhile, or do you believe this ten-year-old strategy is still effective? The answer to these questions is yes! According to SmartInsight 2018, email…

[hospitalitymarketinginsights]

[vc_row][vc_column][vc_custom_heading text="The Evolution of Social Media" font_container="tag:h1|text_align:left" use_theme_fonts="yes"][vc_column_text css=".vc_custom_1683718275498padding-top: 20px !important;"]Over the years, there have been many different Social Media channels — some have faded away from widespread use, whereas others are a regular fixture for many internet users. There are over 3 billion active Social Media users — with a new user signing up every 15 seconds. (Statusbrew) The potential for advertising and marketing your brand is enormous — but only when you reach the right people, at the right time, in the right place, and with the right message. Your brand needs to have an effective social media strategy that considers the needs of your audience, the strengths (and weaknesses) of your product and knows how to adapt to the changes brought about by evolving consumer expectations and what the platforms themselves are doing. Social Media Marketing is a highly effective tool for interacting with loyal customers and gaining new interest. But if you promote your business without understanding how using social media works, you will not benefit as much as you should.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1682417435403padding-top: 25px !important;padding-bottom: 25px !important;"][vc_column][vc_column_text css=".vc_custom_1683718300382margin-top: 10px !important;border-top-width: 10px !important;padding-top: 10px !important;"] Social Media Expectations Are Constantly Changing — Are You? There are many different actions your brand can perform when using social media for business, but do you know which ones resonate with your audience — and what their expectations of a good experience are? In a recent survey, 51% of consumers said they would unfollow brands on Social Media if they posted irritating posts — with 27% going as far as to mark/report the brand and page as spam and block them. (SmartInsights) People are increasingly using social media for their customer service needs; they want to be able to contact you on the platform of their choice — whether through a messaging app, direct message, comment, or tweet — and expect you to answer them.  An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolutions for issues, and nearly 70% of consumers have said that they've used social media on matters related to customer service on at least one occasion. (Social Media Today) When looking at what prompted consumers to purchase, the following actions were rated as important: Being Responsive (48%) Offering Promotions (46%) Providing Educational Content (42%) Sharing Interesting Visuals (38%) Being Funny (36%) Offering Exclusive Content (35%) Providing Behind Scenes Content (27%) (Sprout Social) Facebook recently changed its algorithm that prioritises quality content and genuine engagement to make its platform more of a community than an advertising platform. As a result, a strong customer-centric trend is growing.  Businesses that don't evolve their marketing strategy will soon find that their social media strategy and marketing plan won't work.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1682417453305padding-top: 25px !important;padding-bottom: 25px !important;"][vc_column][vc_column_text] You Must Have a Strong Social Presence Technology such as Smart Phones means people can connect to the Internet almost anywhere. It's made sharing opinions and information much easier to access and, for businesses, more important. Potential customers will see you before you see them, and if you're not showcasing the best of your brand — they will go elsewhere.  56% of consumers are influenced by their friends and peers on their purchases, and 70% of Millennial Consumers are influenced by recommendations of their peers in their buying decisions. (Medium) As a business, it's your responsibility

to find a way of balancing your channels to fit your audience's needs and the site's algorithms.  You need to promote your business and offer valuable, interesting, engaging content and a customer service experience that satisfies your customers. 'There is a 92% retention among companies with a well-crafted customer service approach.' (Aberdeen) It is not enough to be online — you must take a proactive and reactive approach. You need to determine who your audience are, which platforms they use — and make yourself available on these sites. In addition, you must take ownership of any reviews or information on services such as TripAdvisor, Zomato, and Google Maps.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1682417542030padding-top: 25px !important;padding-bottom: 25px !important;"][vc_column][vc_column_text] Take-Away Your Marketing Plan will influence your Social Media strategy and should work together with your Reputation Management strategy. If you are taking a 'set it and forget it' approach to your Social Media strategy — then you can forget about seeing any actual results. The only way for an optimised social media plan to work is to have one in place, maintained, and flexible enough to contend with changing customer expectations and how social media sites work. Here's to Your Success 🥂[/vc_column_text][/vc_column][/vc_row][vc_column][/vc_column]

[krishisangaran]

Build A Social Media App In 10 Easy Steps!

Hello developers! Are you planning to build the next big social media app for users around the world? Well, we are here to help! In this blog post, we will look into the quick and easy steps to build an app for social networking purposes.

Furthermore, we’ll walk you through the key elements, factors, and strategies that will go into creating a social media app that your users will love!

It’s common these days to find a social media app coming with any smartphone you buy. In fact, a report by Smartinsights claims that almost 59% of the world’s population uses social media and the average time spent per day is more than 2 hours. As true as it sounds, the numbers clearly reflect the growing landscape of these networking apps and the need for modern features in them. 

Read More: How to Build Social Media App?

[don-lichterman]

Rebranding and Expanding the Range of Data Science Services

Rebranding and Expanding the Range of Data Science Services

The Ukrainian data science company formerly called SmartInsight heralds its business rebranding. From now on, SmartInsights will turn into Amazinum. TERNOPIL, UKRAINE, August 24, 2022 /EINPresswire.com/ — The outsource data science solutions provider has already established itself as a reliable and highly-professional company. And today, Amazinum team announced that they have completed a major…

[pubsites]

Tips To Find Relevant Micro-Influencer For Your Business

Micro-influencer marketing has gained popularity in the B2B marketing domain. Internet is available to everyone. As of October 2021, 4.55 billion people use social media, according to SmartInsights. No wonder it has become a marketing platform for businesses. Celebrities are now influential and make purchasing decisions for their loyal fans.

[writingrx]

Words are  powerful in marketing communications, but visual content brings them home.

Excerpted from Smart Insights, July 2, 2019 

https://bit.ly/2Jg5d4M

Around 65% of people are visual learners, which means 90% of the information they take in comes to the brain via visuals. The significance of Visual Content Numbers never lie.

According to Smart Insights, studies conducted by Visual Teaching Alliance show the following: 

Eyes can process 36,000 visual messages per hour.

The sense of a visual scene can be felt in less than 1/10 of a second.

90% of information transmitted to the brain is visual.

Brains process visuals 60,000X faster than any text,

Triggers Reaction: Scientifically speaking, visual stimuli, and emotional response -- such as surprise, shock, happy, inspired, confused -- are linked together in the brain, which leads to making memories. 

Increases Engagement: A picture is worth a thousand words. Nothing works for humans like telling them a story. Remember how our grandmas used to create one? Quite similarly, businesses must come up with a story that is relevant to their brand, engaging and sticks to their marketing objectives. 

[sucessfulangel-blog]

We can all learn from a little different perspective. ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• #love #truth #truthhurts #truthquotes #truthbetold💯 #writersofinstagram #writing #writingcommunity #writinginspiration #instagram #emotional #emotionalquotes #mentalhealth #smartinsight #artistsoninstagram #art #thedailywriting #quotes #quoteoftheday (at Chicago, Illinois) https://www.instagram.com/p/By3-AZPAlFd/?igshid=1idfsnp414mak

[jeremyasz]

Public health campaigns & communities

Social media can be very informative or misinformative when it comes to the spreading of news that can impact the way people carry out their daily lives. As to why people choose to consciously spread fake news, nobody really knows why. Some possibilities would be to cause widespread panic and confusion, to provoke people into extremist actions, or even to impact political decisions and procedures (Buchanan 2020).

In Malaysia, there has been a mix in the usefulness of social media when it comes to spreading news about COVID-19. The Ministry of Health in Malaysia has been posting regular COVID-19 updates on their verified official Twitter page (signified by a blue or grey tick next to the name of the account), which has been very useful so far for people to keep track of the number of cases. However, a lot of fake information is also being spread around, especially through Whatsapp groups and other social media platforms. Sadly, due to the fact that the older generation has not completely adapted to how the cyber world works, they are quickly swayed by any news that is spread around when compared to the newer generation that grew up in this so-called cyber world and understands how it works (Su 2020). It is usually the “uncles” and “aunties” that spread fake chain messages throughout messaging platforms, but they cannot exactly be blamed, as most of them do not know better; most of them believe that all news spread through the cyber world is reliable and is the truth.

Although social media does have its benefits when it comes to raising awareness on public health campaigns, it does have its own set of dangers. One such danger would be that as information gets passed along from person to person across the world, the information slowly gets warped and loses its original meaning (Staff Writer n.d.). This holds an extremely high risk of communicating the wrong information to people, further spreading incorrect facts. The entire purpose of a public health campaign can be lost through such misinformation, which is definitely why people should always provide the original sources of information when sharing such things on various social media platforms.

Personally, I feel that Instagram is the best platform for most campaigns nowadays. This is because influencers on Instagram tend to have higher levels of engagement with their followers when compared to other social media platforms (Bullock 2018). When there is a higher level of engagement, people feel more involved in a particular campaign, which could mean the difference between the success or failure of that campaign. Also, Instagram is pretty much a better option for brands or influencers to express their creativity for promoting brands or products when compared to other platforms such as Facebook. As Instagram users are also given the means to follow individual hashtags, Instagram makes it much easier for people to stay updated on news and content regarding the hashtags they follow.

As all sorts of technology continues to get more advanced, we will be sure to see many more features being implemented into social media platforms. We should always make sure that we get our information from reliable sources and not blindly spread nonsense that would only serve to cause unnecessary confusion or panic.

References:

Buchanan, T 2020, ‘Why do people spread disinformation on social media?’, CrestResearch, 4 September, viewed 24 October 2020, <https://crestresearch.ac.uk/projects/disinformation-on-social-media/>.

Su, L 2020, ‘Social media, fake news and COVID-19’, ScienceMediaCentreMalaysia, 14 May, viewed 24 October 2020, <https://sciencemediacentremalaysia.com/media-release/2020/05/media-release-social-media-fake-news-and-covid-19/>.

Staff Writer n.d., ‘What is the impact of social media on public health?’, MPHOnline, viewed 24 October 2020, <https://www.mphonline.org/social-media-and-public-health/?__cf_chl_captcha_tk__=e349ea1a35fe683dc60d02e6d9a404141553127d-1603551515-0-Aelbo7fJVqoFSVjed5FlZWXUPWzy_qpMtOQEN65QaWyJCRVV_ivWAvn4nBdgydJ34XaUPxdrQKFJDXubmnC3vPRT3YJjdoLh_6PyN8Zc3_G2wd0vzI_KP-aW4xmFZk1sp3WMaeQ7VeL7MOhEppFum7EcdzdHIi-hYYgVGJUUum4lRBZJD0tw5IsIfjop4KM2BDnoCh80CmAz0KzEys9Nu569vY1CchYSKR4-S2VPJc8THo-R5M6G4AsMx5MUjQvaCB1vIXxbZLaURj72fdPV5s2i40QQXZOwZJ-bvqD49MfiUQiFeAD8bB51EGn1fjDjHlXk8EVfy2-YncLUymX0Wva6_W8iHZc51AbmFOgmq_aOprFF6KPDfoQKh79zYxhrHBXxR3ecb0ckVXmhl1nKT5rTgoR5VkX0ouchPRg7HP6WX03cGuMIEgdkiWkOxNH7b3OdazeUfaDmqVGzPZth4N1iqpBdgOHAunkrbnCgvNmUZjZMSFXSMd0XVkj0HUpbgSJH-gL500BSIGiHTPQQ2yQTU7y2HmM3wb3u0l71fvKpwhblINfoG20OSOCm_33i2a5KEKwzPfYiUqBHUgjcLWg>.

Bullock, L 2018, ‘Five reason why you should choose Instagram for your next influencer marketing campaign’, SmartInsights, 10 December, viewed 24 October 2020, <https://www.smartinsights.com/digital-marketing-strategy/five-reasons-why-you-should-choose-instagram-for-your-next-influencer-marketing-campaign/#:~:text=Instagram%20is%20largely%20dubbed%20as,everything%20you%20need%20to%20know>.

[servicesground]

Consumer Satisfaction Will Determine The Success Of Your Organization

It is no mystery that hit agencies are those with satisfied customers. However, at the same time as many executives declare to apprehend the importance of consumer experience, it falls via the wayside as resources are channeled into product development. As we struggle with a global recession, how you engage with your customers is more important than ever before. Client experience is a single component with a purpose to decide the success of your company.

In line with Adobe’s 2020 digital developments file, the general public of corporations said that their key recognition this year changed into the customer experience. Customer experience ranked better than content marketing, social media, and even video marketing. It’s no surprise thinking that focusing on consumer satisfaction can vastly grow a company’s bottom line.

Research with the aid of the Temkin institution found that groups with a turnover of $1 billion yearly can anticipate earning a further Seven Hundred Million within three years once they invest in customer experience. Another report with the help of SmartInsights discovered that businesses offering customer experience earned among four and 8 percent greater than their competition. And a survey by Deloitte found that 88% of businesses now prioritize customer satisfaction of their contact centers.

[dbi-srl]

15 Artificial Intelligence Marketing Techniques that businesses of all sizes can implement. Source @SmartInsights Link >>> https://t.co/wsYHFVGKNC via @antgrasso @antgrasso_IT #MarTech #Marketing #AI pic.twitter.com/zp6Zo7plK9

— dbi.srl (@dbi_srl) August 17, 2020

[dorinamielke-blog]

Social media trend in 2020: detoxification of social media?

Detox in terms of diet or in terms of alcohol seems familiar to you, but in terms of social media never heard? Then you are in the right place! Because the so-called detox of social media is gaining more and more popularity. What does social media detox mean?  This is a certain time in which one abstains from a certain substance. With regard to social media it is about reducing your screen time.

Social media plays a crucial role in many ways. For companies to reach their customers and identify their needs and and in everyday life to stay in touch with friends and to keep up with the latest trends. In the whole world 3,848 billion people use social media (https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/) and for most of them it is an indispensable daily companion. The latest trend, however, is the detoxification of social media. Unimaginable for you? For me too! Nevertheless, more and more people are deleting their online profiles and apps. Approximately six percent of the users have deleted the apps from their mobile phones, another six percent have permanently deleted their account in the respective app and a full eight percent have deleted their account and the app(https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/).  This raises the question why more and more people delete their social media accounts when social media has such a large presence nowadays. The main reason is that people feel overburdened by the many influences that social media gives. Especially the mental health and the own well-being can be strongly affected by social media.Nowadays the importance of health and well-being in one's own body is becoming more and more important. However, social media can have negative effects on health, private life and one's own emotions.  Another reason to deactivate social media is the lack of trust in the apps and the issue of privacy. In order to take better care of themselves, many do a digital detox.

(smartinsights, https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/, Retrieval 23th Feb.)

But don't worry social media will definitely not disappear in the coming years. The effects of social media, both positive and negative on people, must continue to be closely monitored and analysed. Furthermore, companies should not put all their money in social media marketing but also consider areas like email marketing.

So finally on this topic, everyone should take a look at themselves and see how social media influences them and consider it a small challenge to reduce their screen time.

References:

Digital detox marketing: How your brand can thrive in the digital detox era | Dreamify Digital Agency. (2020). Retrieved 5 March 2020, from https://dreamify.net/cn/digital-detox-marketing-how-your-brand-can-thrive-in-the-digital-detox-era/

How to Take a Social Media Detox - Declutter The Mind. (2020). Retrieved 5 March 2020, from https://declutterthemind.com/blog/social-media-detox/

Social media marketing trends 2020 | Smart Insights. (2020). Retrieved 5 March 2020, from https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/

[jayymarketing]

Digital marketing communication and its role in marketing strategy

Marketing is all about getting connected with your audience. But it has to be in the right place and at the right time. It means you have to communicate with them at the home where you spend most of your time.

Most people find it easier on the web because of its comfort. They carry away because with them everywhere and this way they easily promote their stuff too. That's all digital marketing is all about. Digital marketing is the type of marketing in which electronic devices or the internet is used.

Traditionally marketing depends upon print media, through wire communication and mostly physical marketing. However, the world is evolving nowadays; the way of marketing is getting advanced too. Now, it has many opportunities to promote their brand. Many companies make use of various digital sources, including social media, search engines, and different websites, to interact with tSource: SmartInsightshe traffic on the web.

Source: SmartInsights

There are many reasons why digital marketing can boost up your business strategies; some of them are:

●     Helps to attract more customers

According to a survey, at an average ratio, every person has at least seven social media accounts. (Alexandar, 2020) That clearly explains that people spent their major part of the day of social media. If you can promote your brand there, more people will acknowledge it, and your business will advance more.

●     Helps your business to grow

Digital marketing helps small business to raise and reach the position as high-profile brands; It allows to compete with a much lower market, helps it to promote and make it more attractive in front of people depending upon the hype (Koiso-Kantilla, 2004)  Because of which the customers can focus on every detail and think wisely about how the money should be spent.

Source: Lyfe Marketing

●     Delivers your message accurately

There isn't any specific time at which the ads air on the TV, that's why people don't pay much attention to them. But you can control the timing of the ads on social media and ensure viewership. (Yamin, 2017) You only have to add your advertisement on any of the YouTube videos and people have to watch it as it restricts them from viewing it.

As digital marketing has various strategies and options, it plays a vital role in spreading your business. Also, digital content is so popular nowadays that people mostly rely on them to learn about new brands and products.