#Understanding the Basics of Online Data Entry Form Filling Projects

[ssbponetwork]

From Beginner to Pro: Level Up Your Data Entry Form Filling Skills

Are you looking to break into the world of online data entry? Whether you're a seasoned professional or just starting, mastering the art of efficient and accurate data entry can open doors to exciting opportunities. In this comprehensive guide, we'll delve into the essential skills, tips, and strategies to elevate your data entry game and maximize your earning potential.

Understanding the Basics of Online Data Entry Form Filling Projects

Online Data Entry Form Filling Projects involves inputting information from various sources, such as paper documents, digital files, or voice recordings, into a computer system. It's a meticulous task that requires accuracy, speed, and attention to detail.

Key Skills for Successful Data Entry

Typing Proficiency:

Master the Keyboard: A strong foundation in touch typing is crucial. Practice regularly to improve your speed and accuracy.

Learn Keyboard Shortcuts: Familiarize yourself with keyboard shortcuts to streamline your workflow.

Maintain Proper Posture: Good posture prevents fatigue and improves typing efficiency.

Attention to Detail:

Read Carefully: Pay close attention to the source material to avoid errors.

Double-Check Your Work: Review your entries to ensure accuracy.

Proofread Meticulously: Check for spelling, grammar, and formatting mistakes.

Time Management:

Set Realistic Goals: Break down large tasks into smaller, manageable chunks.

Prioritize Tasks: Identify and tackle high-priority tasks first.

Manage Distractions: Create a focused work environment to minimize interruptions.

Problem-Solving Skills:

Identify Issues: Quickly recognize and troubleshoot problems.

Seek Clarification: Don't hesitate to ask for help when needed.

Adapt to Changes: Be flexible and adaptable to changing requirements.

Tips for Efficient Data Entry

Organize Your Workspace: Keep your workspace clean and clutter-free.

Use Ergonomic Equipment: Invest in a comfortable chair and keyboard to reduce strain.

Take Regular Breaks: Short breaks can help prevent eye strain and fatigue.

Stay Hydrated: Drink plenty of water to stay focused and alert.

Use Data Entry Software: Utilize software tools to automate repetitive tasks.

Learn Data Validation Techniques: Ensure data accuracy by implementing validation rules.

Advanced Data Entry Techniques

As you gain experience, you can explore advanced techniques to further enhance your skills:

Data Mining: Extract valuable insights from large datasets.

Data Cleaning: Identify and correct errors in data.

Data Analysis: Interpret data to draw meaningful conclusions.

Data Visualization: Create visual representations of data to communicate findings effectively.

Leveraging Technology for Data Entry Success

Optical Character Recognition (OCR): Convert scanned documents into editable text.

Voice Recognition Software: Dictate text directly into your computer.

Cloud-Based Data Entry Tools: Access and collaborate on projects from anywhere.

Finding Data Entry Opportunities

Online Freelancing Platforms: Explore platforms like Upwork and Freelancer.

Direct Client Relationships: Build relationships with businesses that require data entry services.

Data Entry Companies: Apply for positions at companies specializing in data entry.

SSBPO Network: Your Gateway to Investment-Based Data Entry Projects

At SSBPO Network, we offer a unique opportunity to combine your data entry skills with investment potential. Our investment-based data entry projects provide a stable income stream while allowing you to grow your financial portfolio.

Why Choose SSBPO Network?

Diverse Project Range: We offer a variety of projects to suit different skill levels and interests.

Competitive Compensation: Earn attractive returns on your investments.

Flexible Work Arrangements: Work from the comfort of your home or any location with an internet connection.

Dedicated Support: Our team is committed to providing assistance and guidance throughout your journey.

By mastering the fundamentals of data entry and continuously honing your skills, you can position yourself for success in this dynamic field. Whether you're pursuing freelance opportunities or exploring investment-based projects with SSBPO Network, your dedication to excellence will propel you to new heights.

[zoeticbposervices]

Authentic Online Data Entry Projects – Zoetic BPO Services Reviews

Online data entry projects serve as crucial business elements within the current high-speed digital world. The requirement for qualified data entry service providers remains active because organizations need assistance with customer record organization along with business data digitization. Finding a dependable outsourcing partner remains a difficult task for most organizations. Zoetic BPO Services provides clients with an honest and goal-oriented approach that functions as their preferred solution of choice.

Zoetic BPO Services demonstrates its experience in online data entry through reviews that demonstrate positive client experiences and programming integrity across all projects. The services at Zoetic BPO Services include form filling alongside Excel data input and document processing and survey entry and other customized data entry services for different business sectors.

The distinguishing feature of Zoetic lies in their genuine BPO project delivery system backed by documented information and dedicated project management and continual communication support. A team of trained personnel executes every project by following data security protocols. The company receives praise from clients who commend their professional services along with prompt payments and quick support team response which many reviewers highlight in positive Zoetic BPO Services reviews.

Zoetic provides both freelancers seeking dependable work and businesses in need of superior data management systems with a streamlined profitable experience.

FAQs

 I need to confirm through which methods I can determine that Zoetic BPO Services conducts legitimate work assignments.

 Many positive reviews about Zoetic BPO Services from reputable clients and freelancers appear online thus validating the company's trustworthiness. What projects within data entry does Zoetic BPO Services currently provide?

 The available projects at Zoetic BPO Services include offline/online form filling along with invoice data entry and survey data input.

 Is prior experience necessary?

 Not always. Several projects only need basic understanding of computers combined with good attention to detail. Training is also provided.

 Are payments secure?

 Many Zoetic BPO Services reviews demonstrate that the company operates with transparent payment practices and timely financial compensation for its clients.

Conclusion

The increasing number of unreliable sources in the market makes Zoetic BPO Services appear as an exceptional trustworthy service. The company delivers authentic online data entry work because of its positive reviews from Zoetic BPO Services and maintains supportive service while providing long-term value to clients.

[chandra2026]

Step-by-Step Guide to Learning Java for Selenium Testing

Java is one of the most widely-used programming languages for Selenium because it’s versatile, well-documented, and offers a large community for support. If you want to advance your career at the Selenium Course in Pune, you need to take a systematic approach and join up for a course that best suits your interests and will greatly expand your learning path. Here’s a step-by-step guide to help you learn Java effectively and set a solid foundation for your Selenium testing journey.

Step 1: Understand Why Java is Important

Before diving in, it’s good to know why you’re learning Java in the first place. Java helps you:

Write test scripts in Selenium.

Use powerful libraries for browser automation.

Handle complex scenarios in testing, like working with APIs or databases.

By understanding its relevance, you’ll stay motivated as you learn. For those looking to excel in Selenium, Selenium Online Course is highly suggested. Look for classes that align with your preferred programming language and learning approach.

Step 2: Start with Basic Java Concepts

Java may seem overwhelming at first, but breaking it down into manageable topics makes it easier. Here are the key concepts to focus on:

Syntax and Structure: Learn how Java programs are written.

Keywords like class, public, and static

How to write main methods (the entry point of any Java program)

Variables and Data Types: Understand how to store and manage data.

Types like int, String, and boolean

Declaring and initializing variables

Control Flow Statements: Learn how to add logic to your programs.

If-else conditions

Loops like for, while, and do-while

Object-Oriented Programming (OOP): This is essential for working with Selenium.

Concepts like classes, objects, inheritance, and polymorphism

How to create and use methods

Collections and Arrays: Learn to work with lists of data.

Arrays

Collections like ArrayList and HashMap

Spend time practicing these basics. Write small programs to reinforce what you’re learning.

Step 3: Use Online Resources and Practice Platforms

Several free and paid resources can help you learn Java:

Video Tutorials: YouTube has great beginner-friendly tutorials.

Interactive Coding Platforms: Try Codecademy, HackerRank, or LeetCode for hands-on practice.

Books: Consider beginner-friendly books like Head First Java.

Documentation: Oracle’s official Java documentation is a reliable resource for reference.

Step 4: Learn Java with Selenium in Mind

Once you’re comfortable with the basics, focus on the Java features you’ll use in Selenium automation testing:

File Handling: Learn to read and write data to files (useful for handling test data).

Exception Handling: Understand how to manage errors and unexpected conditions.

Multithreading: While not essential at first, it’s useful for parallel testing.

Annotations: Used frequently in TestNG (a testing framework for Selenium).

Step 5: Start Writing Selenium Scripts

As you gain confidence in Java, begin integrating it with Selenium:

Set Up Your Environment: Install Java, Selenium WebDriver, and an Integrated Development Environment (IDE) like IntelliJ IDEA or Eclipse.

Learn Selenium Basics: Write scripts to open a browser, click buttons, and fill out forms.

Use Java for Advanced Selenium Features:

Dynamic locators

Data-driven testing with Excel

Handling alerts, frames, and windows

Step 6: Practice, Practice, Practice

The key to mastering Java for Selenium is consistent practice:

Work on real-world projects.

Solve problems on coding platforms.

Explore sample Selenium projects on GitHub.

Step 7: Join Communities and Seek Help

Join Java and Selenium communities to connect with others:

Forums: Stack Overflow, Reddit’s r/selenium

Groups: LinkedIn groups and Discord servers for testers

Meetups: Attend webinars or local testing meetups

Being part of a community ensures you’re never stuck for too long and exposes you to new techniques.

Learning Java for Selenium automation testing might feel challenging at first, but with consistent effort and the right resources, you’ll get there. Focus on the basics, keep practicing, and gradually dive into more complex topics. Remember, every expert was once a beginner—and you’re on the right path!

[spreadjoys]

Effortless Data Entry and Research: Your Complete Guide to Success

In the fast-paced​ digital landscape, efficiently​ managing data ​entry and conducting thorough research is more ​crucial than​ ever. Whether you're a professional researcher, a student working on a project, or simply someone looking​ to organize information effectively, mastering these skills ​can significantly enhance your productivity. This​ comprehensive​ guide will provide practical methods and resources for streamlining ​your data entry and research processes, making ​them effortless and​ yielding fruitful results.

1. Understanding​ the Importance: Before delving into data entry and research intricacies, it's essential to ​grasp why these skills matter. Data is the backbone of decision-making in ​various fields, from business to academia. Efficient data ​entry ensures accuracy and reliability, while effective research​ techniques enable you to gather valuable insights and​ information.

2. Setting ​Clear Objectives: Establishing​ your goals should come first. What ​particular facts must​ you gather and examine? What are the objectives ​of your research? Establishing ​specific goals can guide your work and guarantee​ you know pertinent ​facts.

3. Choosing the Right Tools: ​The right tools can make all the difference in simplifying the data ​entry and research processes. Depending on your needs, ​you may opt for spreadsheet software like Microsoft Excel o​r Google Sheets for basic data entry or more advanced t​ools like statistical software (e.g., SPSS, R) for complex analysis. ​Online databases, research repositories, and citation management tools can also​ be invaluable resources.

4. Developing a Systematic Approach​: Establishing a systematic approach to data ​entry and research is crucial to maintaining organization and efficiency. ​Create templates or standardized formats for data entry to ensure ​consistency. Similarly, develop a structured methodology for conducting ​research, including defining search criteria, documenting sources, ​and analyzing data.

5. Leveraging Automation​: Using automation tools to streamline repetitive tasks and minimize manual effort​. Many data entry tasks, such as copying and​ pasting information or filling out forms, can be automated usin​g macros or s​cripting tools. Similarly, software applications with AI capabilities​ can assist in data analysis and interpretation, ​saving time​ and effort.

6. Ensuring Data Accuracy and Integrity: ​Accuracy​ is paramount for data entry and​ research. Double-check all​ entries for errors and inconsistencies,​ and verify the​ credibility of your sources before incorporating them​ into your research. Implement​ validation checks and data ​quality assurance​ measures to minimize the risk of inaccuracies.

7. Staying Organized: ​Structure must be maintained​ throughout the data entry and​ research process for efficiency and clarity.​ Use labels, tags, or folders​ for systematic data categorization ​and storage. Organize papers​ and research materials into ​logical folders to facilitate finding​ information ​quickly.

8. Mastering Robust Research Capabilities:​ Thorough research involves more than just gathering facts; it also ​requires analysis, interpretation, and ​critical thinking. Develop you​r research abilities by understanding how to ​create research questions​, find pertinent sources,​ and assess​ data r​eliability. Use databases ​and sophisticated search strategies ​to increase the breadth and​ depth of your ​study.

9. Seeking Feedback and Collaboration​: Don't hesitate​ to seek feedback from peers, mentors, ​or subject matter experts ​throughout the data entry and research process. ​Collaborating with others can provide ​valuable insights, alternative​ perspectives, and constructive criticism that ​enhance the quality of your work. Additionally, consider collaborating on ​research projects or sharing resources with colleagues to leverage collective​ expertise.

10. Continuous Learning and Improvement​: Finally, embrace a continuous learning and improvement mindset. Sta​y informed about emerging trends, technologies, data management, ​and research best practices. Attend​ workshops, webinars, or training programs to broaden your skill ​set and remain at the forefront. Continuously refining your techniques ​and adapting to new challenges will ensure ongoing success in your data-driven​ endeavors.

To sum up, ​mastering the art of data entry and research demands strategic thinking, ​technical proficiency, and dedication to excellence. Following t​he principles in this guide and applying practical tips and techniques, you c​an streamline your workflows, reduce errors, and attain remarkable ​success in your data-driven pursuits. Data entry an​d research can become effortless and highly rewarding with practice and p​erseverance.

#DataEntry,

[bharathshan]

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15 Superhero Games That Should Never Have Been Canceled

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We’ve been blessed with a surprising number of great superhero video games over the years. From Batman for the NES to The Incredible Hulk: Ultimate Destruction and Marvel’s Spider-Man, developers have often shown superheroes the love it took them years to consistently receive in other mediums.

Yet, I understand why it’s so easy to focus on the superhero games we almost got rather than the ones that we did get. There’s an entire section of gaming’s digital graveyard devoted to canceled superhero games, and it’s filled with projects that could have been contenders or, at the very least, would have given comic book fans everywhere the chance to spend time with characters that still haven’t gotten a proper video game adaptation to this day.

So brace yourself for disappointment as we look at what could have been and 15 of the most notable superhero games that should never have been canceled.

15. X-Women: The Sinister Virus

As the name suggests, X-Women was based on the idea that all the male X-Men team members have been incapacitated by the Genesis Virus. It’s not only an interesting concept that would have put characters like Storm and Jean Grey in the spotlight, but the project was even being developed by Clockwork Tortoise: the studio behind the excellent Sega Genesis version of The Adventures of Batman & Robin. This game seemingly had a lot going for it. 

So why was it canceled? Well, according to those who worked on the project in the late ‘90s, X-Women got off to a rough start that it never really recovered from. A combination of technical shortcomings, studio drama, and Sega’s desire to start moving away from the 16-bit era pretty much doomed this game before it ever had a chance to become more than some vague ideas. 

14. Spider-Man 4

Well, the name of this game should probably give you a hint as to why it was eventually canceled. It is, after all, hard to make a game based on Sam Raimi’s fourth Spider-Man movie when Sam Raimi’s fourth Spider-Man movie was, itself, eventually canceled. 

Interestingly, though, a working version of the Spider-Man 4 prototype was discovered on an old Nintendo Wii devkit in 2019. While it’s obviously not fair to judge a half-finished prototype too harshly, everything we’ve seen of this game suggests it would have been…pretty much just ok. It’s doubtful we missed out on anything better than a pretty good rental when this one was eventually canceled. 

13. Marvel Chaos

I’ve actually heard conflicting reports about this game over the years, but most accounts of its development suggest Marvel Chaos was supposed to be a Marvel fighting game modeled after the Def Jam series. Needless to say, that idea had a lot of potential. 

That makes it all the more depressing that nearly every report about this game’s development agrees that it was canceled simply because it wasn’t very good. EA decided to cancel this project rather than invest more money in it, which ultimately led to EA Chicago’s closure and the end of EA and Marvel’s partnership (at least for a time). 

12. Superman 64 (PS1)

Apologies for the confusing title, but it’s pretty hard to talk about this game without eventually getting around to the fact that it was essentially supposed to be the PS1 port of the infamously bad Superman 64. However, because the PS1 couldn’t quite handle some of the free-roaming mechanics featured in the N64 game, this port was essentially redesigned by developer BlueSky Software to be its own thing. 

Do you know what’s really funny? A recently leaked prototype of this canceled game suggests that it actually might have been kind of fun. At the very least, this port’s emphasis on linear combat looks a lot more enjoyable than…whatever Superman 64 was going for. In a world where most Superman games are bad, it’s a shame this one didn’t get the chance to at least be decent. 

11. Marvel Universe Online

An MMORPG set in the Marvel universe made by the City of Heroes team? How did this game ever get canceled when it’s seemingly a license to print money that might actually be more valuable today than ever before?

Well, some reports suggest this game simply wasn’t coming along as quickly as some hoped it would, but according to Microsoft, the game was ultimately canceled largely because they looked at how every non-WoW MMO on the market at that time was performing and felt that Marvel Universe Online had a slim chance of making enough money to justify everyone’s investments. 

10. The Flash

The rise of the open-world genre has also meant the rise of superhero fans wondering why more game developers just don’t put their favorite characters in an open-world playground. That formula has certainly worked numerous times in the past, and it could have also worked for this Flash game that developer Brash Entertainment worked on starting in the mid-2000s. 

While Brash went under in 2008, they took this potentially amazing project with them. Reports about this game’s development, as well as some early test footage, suggest it was an appropriately fast-paced open-world epic that dove deep into the Flash’s lore and even featured a kind of Sunset Overdrive-style navigation system that would have let The Flash pull off elaborate tricks. Someone really needs to mine this project for its best ideas and revive them in some form. 

9. The Dark Knight

We’ve talked about this game extensively in the past, but what you really need to know is that there was supposed to be a game based on Christopher Nolan’s Dark Knight film and that game was shaping up to be pretty ambitious for a licensed title intended to debut alongside the film.

Unfortunately, The Dark Knight’s ambition may have gotten the best of it. The game missed its initial release windows and was ultimately determined to be more trouble than it was worth. While I’d still love to play this game, I don’t know if it would have been nearly as brilliant as Rocksteady’s Arkham series. 

8. Green Lantern (SNES)

Aside from cameos in DC fighting titles and the so-so Green Lantern: Rise of the Manhunters, the Green Lantern hasn’t exactly gotten a lot of video game love over the years. That makes it that much more of a shame that the Green Lantern almost starred in a SNES action game that was not only almost finished at the time that it was canceled but actually looked pretty good. 

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Actually, the game’s cancellation seemingly had nothing to do with the quality of the game itself. Reports suggest that the game was ultimately canceled due to the rise of the Sony PlayStation (and the start of next-gen gaming) as well as conflicts between DC and developer Ocean Software regarding how this game should handle ongoing aspects of the Hal Jordan storyline. 

7. 100 Bullets

Well, “comic” is probably more appropriate than “superhero” in this instance, but it’s hard to have this conversation without mentioning the 100 Bullets game we never got to play. Not only was this game based on a hot (at the time) comic property but everything we’ve ever heard about it suggests that it could have been a worthwhile entry into the post-Max Payne era of third-person action titles. 

Sadly, the decision to cancel this game ultimately came down to money. Publisher Acclaim Entertainment’s rapidly deteriorating financial situation spelled the end for 100 Bullets and most other projects the company planned to publish at that time. There was brief chatter about a possible revival, but nothing ever came of it. 

6. Ghost Rider (PS1)

In the late ‘90s, Neversoft Entertainment (developers of Tony Hawk’s Pro Skater) started working on a Ghost Rider action/adventure game that combined elements of 2D and 3D design. It was basically a Castlevania-style action game from the studio that eventually brought us that amazing PS1 Spider-Man title. The only known footage of this title is pretty rough, but it certainly looked promising. 

In fact, this is another one of those instances where the game’s eventual cancellation has nothing to do with how good it was. Ghost Rider was supposed to be published by Crystal Dynamics, but reports indicate that Crystal Dynamics decided to get out of publishing before the game could be completed. Neversoft apparently tried to approach them to work out a new deal, but rumors suggest the company just wasn’t interested in funding a 2D action game at that time.

5. Justice League: Mortal

Remember that Justice League movie George Miller was supposed to direct that was ultimately canceled due to budget concerns? Well, it turns out that developer Double Helix once worked on a loose video game adaptation of/tie-in to that film. It was going to be a third-person action game with a DMC-like combo system that, you guessed it, was canceled around the same time as the George Miller Justice League movie. 

What’s really interesting about this one, though, is that elements of this project were eventually spun off into the Green Lantern: Rise of the Manhunters game we mentioned earlier. While that title offers a rough look at what this one could have been, reports suggest Justice League: Mortal was a much larger and more ambitious game. 

4. Daredevil

It’s hardly a surprise that Daredevil is arguably the most talked about canceled superhero game of all time. After all, an open-world Daredevil game that properly utilizes the character’s abilities while diving deep into his comic book lore is something a lot of fans would probably still play today.

With this one, though, the story isn’t so much that it was canceled but rather that the project made it as far as it did. Reports about this game’s development suggest that it wasn’t only an overly ambitious technical nightmare, but that the stress of working on this title led to a sharp decline in morale at developer 5000ft Inc’s offices and may have even resulted in a rise in substance abuse issues among the studio’s employees. Marvel eventually decided to pull their support for this one due to a litany of problems and disagreements. 

3. Gotham By Gaslight

Yes, there was a time when someone was bold enough to pitch a steampunk Batman action game based on the famous Batman story of the same name. Early footage of the prototype for that concept even suggests that its gameplay would have fallen somewhere between the Arkham titles and Bloodborne.

“Pitch” and “prototype” are ultimately the keywords to keep in mind here, though, as it sounds like Gotham by Gaslight never made it further than those very early stages. This feels like the kind of game that would be easier to find funding for today, but at this point, it sounds like it will forever be a “what could have been” situation.

2. Superman: Blue Steel

Throughout the…dodgy history of Superman video games, most fans of the character have cried out for an open-world Superman title that captures the awesome potential of the character’s abilities without reducing Superman to a wrecking ball. Well, developer Factor 5’s Superman: Blue Steel was supposed to be that game. 

In fact, Blue Steel lead designer Salvatrix recently shared new details about the game via Twitter that all confirm reports people had been hearing for years regarding this project’s potential. Unfortunately, she also confirmed that this game’s cancellation ultimately came down to the market crash that hit at the time and how it left the team without the resources and support they needed to complete their vision.

1. Spider-Man Classic

What you really need to know about Spider-Man Classic is that it was supposed to be the follow-up to the largely underrated 2009 game Spider-Man: Web of Shadows. The basic idea is that it would have seen Spider-Man and Wolverine team-up to battle new and old foes as Spider-Man relieved some of his most memorable moments from the comics throughout the years. Yes, it probably would have been amazing.

Spider-Man Classic was unfortunately canceled when developer Shaba Games was shuttered in 2009. While we ultimately ended up getting the incredible Spider-Man: Shattered Dimensions as a result of this cancellation, I chose to believe there’s enough room in this world for both.

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[saastrac]

Is FreshBooks A Good Free QuickBooks Alternative? -FreshBooks Review 2020

FreshBooks, incepted in 2003 and redesigned in 2017, is one of the most popular accounting and finance software with invoicing solution that gained its current popularity due to high customer satisfaction rates. With its continually added features and expansion of the type of services FreshBooks provides, there has been a recent buzz whether one can compare it to be a free QuickBooks alternative.

Now here’s a fact- while the similarity in their names may suggest a similarity in the services they provide, FreshBooks does not work quite the same as QuickBooks. There’s a lot of difference between them, and in this blog, we are going to talk about FreshBooks review 2020, pinpointing every feature of it to clear your misconceptions and help you decide if you want to switch between either of the options for your business.

But first things first, let me tell you in brief about invoicing and cloud accounting.

What Is An Invoice?

One can define an invoice as a written affirmation of the agreement between a service provider and its customer comprising of name, date, address, etc. It is a written record that builds an obligation on the buyer’s part to pay for it, thus making their account more reliable. Billing and invoicing is one of the most important parts of accounting because it keeps a record of all the sales transactions.

What Is Cloud Accounting Software?

You might have come across this term quite frequently. This type of software is similar to the usual accounting software. The only difference being that one can host it on remote servers. In other words, cloud accounting is a way to access your accounting use, such as online software in the form of emails, e-banking, doc files, etc.

What Makes FreshBooks The Best Cloud Accounting Software Of 2019?

FreshBooks initiated as an invoicing solutions provider and was completely redesigned and relaunched in 2017. The users can still access its old website, FreshBooks Classic, but now the company primarily centers on improving the new site.

Beyond the continuous tweaking and adding new features, this tool has undergone one very notable change. Here are some of the features I particularly love about FreshBooks:

1. Responsive and Simple Design

The biggest perk of using FreshBooks is the ease of management that comes along. It has an attractive dashboard organized and optimized to be easily accessed by any device. The side menu has options for quick reports. There are also Create and Help buttons present right at the top and bottom, respectively.

2. Time Tracking

It offers a built-in timer for tracking billable hours for your employees. You can feasibly look into the login and out times of your teams and co-workers along with importing this data into your accounting system after compiling. You can record their unbillable time as well.

3. Invoicing

It offers customizable templates, font, color, header, logo, etc. You can add notes into your invoices, set reminders, and set recurring invoices. The built-in chat feature is one of the best FreshBooks features. Also, the small cloud-bubble icon redirects a user immediately to a screen that displays the recent actions as well as your clients’ messages.

4. Double-Entry Accounting

With the recent addition of this feature, FreshBooks has become a sound free QuickBooks alternative. Being ideal for smaller businesses, accounting firms, freelancers, and solopreneurs, it offers simple accounting solutions like accounts payable, budgeting, tax support, etc.

5. Reporting

The central dashboard of FreshBooks displays your periodical input vs. output. It focuses on profit margin and assists a user to generate even the most detailed reports to help a business understand what they exactly need for accounting purposes.

6. Contact Management

You can add basic information about your clients’ contacts along with the private notes. You also get an option to set the default language, currency, default reminders, etc. You can also add a list of your active clients to send the statements to them directly.

7. Expense Tracking

FreshBooks focuses mostly on payment collection and invoicing, which means that one has to connect to another accounting system for tracking the expenses. But it does offer some special expense features, for instance, tax management, receipt tracking, etc.

8. Project Management

This feature is extremely useful for employers to create hourly projects and then allocate them to their clients or employees. You can also set the due date, and discuss your project with your team internally using a tool named discuss. It comes with an option to send images, attachments, answer questions, etc.

9. Customer Support

FreshBooks has a high value of its customers, something that is evident from every person who has worked with them. Not only are their representatives friendly and informative, but they also respond quite promptly. It’s good to see how these people have made it feasible for the micro-businesses to understand what they should do.

Some Setbacks Of Using FreshBooks

FreshBooks has proved to be an incredible customer service provider with an extremely easy to use interface. Yet, it comes with some cons that I have listed below:

1. Higher Pricing

FreshBooks offers the option for both monthly and yearly payments. There are a total of four plans, only two of which come with double-entry accounting and automated invoicing. The best part is that no bank information is required, and you can cancel their services at any time, but FreshBooks pricing still seems a bit too high for small to medium businesses.

2. No Inventory Tracking

Good accounting software must let a user enter the payments made to a supplier previously, and make further orders based on inventory output. FreshBooks doesn’t come with any such inventory features that can assist the small or medium retailers to understand the complex accounting procedures.

3. No Balance Sheet Automation

FreshBooks doesn’t give you the option to perform accounting by automating your balance sheets. You can fill your data in the balance sheets, and put in some work to organize it. This process is a bit lengthy, monotonous, and time-consuming and requires an input of a lot of work depending on your projects and number of clients. Thus it is not very suitable for accounting firms of all sizes.

50% Off For 3 Months

Even though, as mentioned earlier, FreshBooks pricing may seem a bit high for small business owners, it still comes with a cheaper alternative. They are offering an exclusive 50% off on all the plans for a limited time. Buy their plans now to devour the discount.

Is FreshBooks Better Than QuickBooks?

Just like most of the people initially, my conclusion was that FreshBooks offers more or less the same services as QuickBooks with a tad bit of differences. But after digging deeper into its features, I can honestly sum up that both of them have a very different set of target consumers.

QuickBooks would be fit for the large scale, product-based companies, and comes with a bit of complication to use. In other words, not very suitable for a noobie or small business.

On the other hand, FreshBooks not only comes with an extremely easy to use interface, but its services are also quite easy to understand for even a person owning a flower shop. Basically, it’s better for the people who are new in the business game- small businesses, startups, service-based companies, freelancers, etc.

All-in-all, FreshBooks can be considered as a notable free QuickBooks alternative, depending on the size and requirements of a business venture.

Originally Published On: SaasTrac

About The Author

SaasTrac is one of the trusted places where users can find reviews on different Saas Products, Software, and Platforms. Our major goal is to let users know the detailed and the most helpful information possible about every product — the good, the bad, and the ugly in the SaaS space.

[asfeedin]

What Are Content Managers, and How Do You Become One?

When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content.

“It sounds like you want to be a content manager,” she said.

I had no idea what she meant by that — I’d never heard of a content manager. Instead of asking her to clarify, I decided to smile and nod. But my curiosity was immediately sparked.

After all, I had no idea there was a ‘perfect’ role out there for me.

Ultimately, my mentor was right. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. They’re organized, well-versed in fostering a brand voice, and often know their way around a blog post.

Maybe you are in a position like the one I was in — someone just learning about the content management role, and want to know the basics. Or, maybe you know this is the job for you, but want to make sure you’re prepared to be successful.

Below, you’ll find everything you need to know about content managers, from what they do to how to become one. Let’s take a look.

What are content managers, and what do they do?

According to Senior Brand Manager Alicia Collins, “Content managers wear many hats. Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.”

The role of a content manager can depend on company structure and size. For instance, a startup’s content manager might be their only marketer, while an enterprise company might have content managers assigned to multiple teams. Even so, there are common characteristics that define a content manager.

What is a content manager?

A content manager oversees the development, distribution, and strategic efforts of creating messaging to inform and delight audiences. This role usually involves knowledge of software, tools, and methods to help execute their job functions, people and project management, and an understanding of brand voice.

Content managers are creative. They develop and distribute timely, relevant content for audiences. To do that, they have a deep understanding of the voice their brand takes and use it to communicate with customers.

In addition to creativity, being a content manager usually involves the management of projects and a content team. They also might collaborate across other teams for projects.

This role is usually not entry-level — content managers are generally expected to lead their team and foster growth, so it’s a job that’s usually filled by someone with a couple years of experience in marketing, communications, and project management.

You might find a content manager taking the ownership over an editorial calendar, developing content topic strategy, data reports, managing social media accounts, or writing long-form editorial pieces.

That was just an overview of content managers and the job role. Next, we’re going to talk about some specific duties of a content manager.

What does a content manager do?

Content managers have varied roles depending on the industry or company they work for, but generally, they’re in charge of project management, the development of content topics and campaigns, and have some sort of hand in editorial work. They’re responsible for driving engagement and traffic through their projects.

If you’re a content manager, you are most likely spending some time analyzing datasets. Data from past campaigns, SEO research, and audience behavior are all helpful numbers to look at in order to execute job functions — they inform leadership decisions and collaborative projects.

If you don’t analyze the results from your content performance, you won’t know if your messages are accurately connecting with your customers.

As a content manager, you’ll also spend ample time working on strategizing how to deliver those messages.

According to content manager Justin Champion, “An effective content manager needs to have a vision of what story they’re trying to tell. This will help them stitch together all of their mediums to create the best experience possible for their audience.”

“An effective content manager needs to have a vision of what story they’re trying to tell. This will help them stitch together all of their mediums to create the best experience possible for their audience.”

Content managers are brand advocates and know that the way stories are delivered reflect their company’s brand and audience preferences.

So, you know what a content manager does. What about some of the skills you’ll need to exceed as one? Let’s talk about a few, next.

The skills needed for content management.

We’ve lightly touched on a few of the skills you need to be a content manager, including creativity, leadership, data interpretation, and organization. But it’s also imperative to have working knowledge of a few other things.

For instance, a general understanding of SEO rules and familiarity with how to use keyword research software are also needed. In addition, you’ll also have to know how to be a storyteller using the voice of a brand, and how to connect with customers using that brand voice.

Take it from Senior Podcast Producer Matt Brown, who says, “Empathizing with your audience and telling a story worth listening to is always the greatest skill a content manager should have.”

In order to deliver those stories, they’ll need to be familiar with copywriting and editing. Writing skills would be applied to writing marketing communications, blog posts, and when editing the work of others.

It’s also a good idea to know about how social media is used as a business tool, and when that applies to marketing campaigns for your company. To help with social media management, knowing how to use a CMS like HubSpot would be beneficial.

Generally, knowledge of one or two online tools for every facet of content production and management will cover your bases. This includes programs to enhance content as well, such as automatic grammar check software or graphic design tools.

So, you know what it takes to be a content manager. But how do you get there? Time to find out.

How to Become a Content Manager

You can start sharpening your skills today. If you’re looking to become a content manager, deepen your knowledge of the skills mentioned that you know you can brush up on.

Refining your skillset ensures that you’re staying up-to-date with industry changes. This is a must for content managers. If you don’t know how the industry is changing, you won’t be able to effectively connect to your audience.

Two other skills you can start working on are writing and SEO practices.

If you’re new to both, try starting a blog on a platform that has built-in, guided SEO capabilities, like HubSpot or WordPress. These functions will help you on a two-for-one front — practice with writing for a specific audience, and optimizing.

If you’re worried about the grammar and comprehension front when it comes to writing, check out Hemingway Editor or Grammarly. Hemingway Editor is a free website that checks your writing for technical errors and readability, while Grammarly is software that analyzes your work, spell-checks it, and offers suggestions on how to improve sentence structure.

You can also take courses to help you strengthen your content marketing skills. Champion recommends starting with this certification course. Upon completion, you’ll get a certificate that verifies your comprehension of content marketing (plus, you can add it to your LinkedIn profile).

When I was in college talking to my mentor, I didn’t know that the skills needed for content managing transition into my current role — even though it’s not my job title, I’m still in charge of creating content that resonates with readers. I also need to be proficient in SEO language, comfortable with collaboration, and have an organized workflow to do my job effectively.

Now that you know all about content managers, have you spotted some similarities between the role and what you do? If so, you’re already on your way to becoming an awesome one. As the saying goes, “It’s not about the destination, but they journey,” and I know that once you reach your destination, you’ll make waves as a content manager.

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Tags: Content, managers

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[chandra2026]

Learning Selenium: A Comprehensive and Quick Journey for Beginners and Enthusiasts

Selenium is a powerful yet beginner-friendly tool that allows you to automate web browsers for testing, data scraping, or streamlining repetitive tasks. If you want to advance your career at the Selenium Course in Pune, you need to take a systematic approach and join up for a course that best suits your interests and will greatly expand your learning path. This blog will guide you through a structured, easy-to-follow journey, perfect for beginners and enthusiasts alike.

What Makes Selenium So Popular?

For those looking to excel in Selenium, Selenium Online Course is highly suggested. Look for classes that align with your preferred programming language and learning approach. Selenium is one of the most widely used tools for web automation, and for good reasons:

Open-Source and Free: No licensing costs.

Multi-Language Support: Works with Python, Java, C#, and more.

Browser Compatibility: Supports all major browsers like Chrome, Firefox, and Edge.

Extensive Community: A wealth of resources and forums to help you learn and troubleshoot.

Whether you're a software tester or someone eager to automate browser tasks, Selenium is versatile and accessible.

How Long Does It Take to Learn Selenium?

The time it takes to learn Selenium depends on your starting point:

1. If You’re a Beginner Without Coding Experience

Time Needed: 3–6 weeks

Why? You’ll need to build foundational knowledge in programming (e.g., Python) and basic web development concepts like HTML and CSS.

2. If You Have Basic Coding Skills

Time Needed: 1–2 weeks

Why? You can skip the programming fundamentals and dive straight into Selenium scripting.

3. For Advanced Skills

Time Needed: 6–8 weeks

Why? Mastering advanced topics like handling dynamic content, integrating Selenium with frameworks, or running parallel tests takes more time and practice.

Your Quick and Comprehensive Learning Plan

Here’s a structured roadmap to learning Selenium efficiently:

Step 1: Learn the Basics of a Programming Language

Recommendation: Start with Python because it’s beginner-friendly and well-supported in Selenium.

Key Concepts to Learn:

Variables, loops, and functions.

Handling libraries and modules.

Step 2: Understand Web Development Basics

Familiarize yourself with:

HTML tags and attributes.

CSS selectors and XPath for locating web elements.

Step 3: Install Selenium and Set Up Your Environment

Install Python and the Selenium library.

Download the WebDriver for your preferred browser (e.g., ChromeDriver).

Write and run a basic script to open a browser and navigate to a webpage.

Step 4: Master Web Element Interaction

Learn to identify and interact with web elements using locators like:

ID

Name

CSS Selector

XPath

Practice clicking buttons, filling out forms, and handling dropdown menus.

Step 5: Dive Into Advanced Features

Handle pop-ups, alerts, and multiple browser tabs.

Work with dynamic content and implicit/explicit waits.

Automate repetitive tasks like form submissions or web scraping.

Step 6: Explore Frameworks and Testing Integration

Learn how to use testing frameworks like TestNG (Java) or Pytest (Python) to structure and scale your tests.

Understand how to generate reports and run parallel tests.

Step 7: Build Real-World Projects

Create test scripts for websites you use daily.

Automate login processes, data entry tasks, or form submissions.

Experiment with end-to-end test cases to mimic user actions.

Tips for a Smooth Learning Journey

Start Small: Focus on simple tasks before diving into advanced topics.

Use Resources Wisely: Leverage free tutorials, forums, and YouTube videos. Platforms like Udemy and Coursera offer structured courses.

Practice Consistently: Regular hands-on practice is key to mastering Selenium.

Join the Community: Participate in forums like Stack Overflow or Reddit for help and inspiration.

Experiment with Real Websites: Automate tasks on real websites to gain practical experience.

What Can You Achieve with Selenium?

By the end of your Selenium learning journey, you’ll be able to:

Write and execute browser automation scripts.

Test web applications efficiently with minimal manual effort.

Integrate Selenium with testing tools to build comprehensive test suites.

Automate repetitive browser tasks to save time and effort.

Learning Selenium is not just achievable—it’s exciting and rewarding. Whether you’re a beginner or an enthusiast, this structured approach will help you grasp the basics quickly and progress to more advanced levels. In a matter of weeks, you’ll be automating browser tasks, testing websites, and building projects that showcase your newfound skills.

So, why wait? Start your Selenium journey today and open the door to endless possibilities in web automation and testing!

[noromannet-blog]

What does CPC, CTR, CPM, CPL, ROI mean? Basic online marketing dictionary

CPC, CTR, CPM, CPL, ROI... do you go crazy when starting an online marketing campaign and the terms sound like Chinese? In this post, we explain in a simple way the meaning of these terms. The digital marketing in its various aspects - content, email marketing, mobile marketing, marketing influencers, etc- offers multiple options for businesses to promote and disseminate the value of their products and services to your potential customer segment. If we talk about paid online advertising through famous platforms such as Google Adwords or Facebook Ads, you must have an “elementary dictionary” of the most used words at hand when planning your campaigns Do not worry! In the beginning, it is very difficult to understand and select all the metrics that these platforms provide us, with which data and statistics analytics will soon become your biggest ally to understand the behavior of your users, detect failures, implement improvements and optimize your website or e-commerce to achieve better performance of it. Here is a simple definition of some of the most popular terms linked to online advertising. 

Elementary online marketing dictionary: CPC, CTR, CPM, CPL, ROI...

Before starting with each of the terms it is important that you know the three basic metrics in any online advertising campaign: Clicks: As the name implies, this metric refers to each occasion in which an Internet user clicks on an advertisement or advertising link. Impressions: This metric is recorded every time a user is shown one of your ads. The number of impressions equals the number of times users saw your ad. Conversions: These are the actions within a website that constitute an important indicator for the advertiser. Or in other words, the conversion is about the moment in which the user "clicks" and executes the key action marked within the marketing strategy that contributes to achieving the objectives set. It can be from filling out a form, downloading a file, generating a sale, registering in a newsletter, consuming a certain content, becoming a follower ... In this article, we give you keys to improve them. Basic terms of digital marketing Now, these are some of the fundamental terms you should know to master the interpretation of the analytics of your digital marketing campaigns. CTR Acronym for Click-Through Rate conversion rate or click-through rate is an advertising efficiency ratio that measures as a percentage the number of times a user clicks on an advertising banner or online ad with respect to the number of times that ad appears on the printed screen -number of prints-. CPC It's very simple and the most popular payment system: it means “cost per click,” or the way in which platforms like Google AdWords charge their advertisers. That is, every time a user clicks on an ad the online advertising platform charges a certain amount. The CPC can be obtained with the following formula: CPC = Total cost / Number of clicks. The advertiser pays for each click made on the ad: the basic principle of this metric dictates that if there is no click there is no payment. Logically, the more clicks, the more money the webmaster or platform will charge and the more visits the advertiser will receive, so it is essential that the ads - whether in the form of a link or a banner - are colorful and attractive to arouse the desire to click of the users.  It is one of the most interesting indicators since it allows you to assess the outcome of a campaign in relation to the number of users who have seen the ad and those who have clicked on it, so it greatly contributes to knowing the word performance key and ads. Among the ad providers that charge through CPC, the three largest online ad platforms are Google AdWords, Microsoft Adcenter, and Yahoo! Search Marketing (Yahoo!) CPI This term constitutes the cost per interaction, a kind of mediation bid that advertisers pay exclusively when users interact with an ad without it being a click - since we would not be talking about CPC. An interaction is considered when, for example, the user places the cursor over the ad for two seconds. In addition, the cost per impression is a way of measuring the cost and impact of a promotion, mainly in print media and on television. The way to calculate it is by dividing the total cost in media by the number of users who have viewed the ad. CPM It is a model quite different from the previous one. Its acronym is equivalent to Cost per Thousand Impressions, or the value it costs the advertiser to have his ad seen a thousand times. Therefore, this system is based on paying a certain amount of money for every thousand impressions - views - that an advertisement receives. For you to understand, if for example, you hire a $ 6 CPM and you have 2000 impressions, you will pay $ 12. It is common for the cost per impression to be used to increase knowledge about the brand and its reputation - as a branding action - since many users will see the banner, but all will access the web as the CPC happens. An example of CPM advertising service is AdBooth. It is calculated as follows: Total cost / (Number of impressions / 1,000). CPL and CPA In these types of advertising contracts, the price is linked to the loyalty of potential customers, since the advertiser pays for each new entry in the company's database. The acronym of the CPL refers to the term Cost per lead. It is the cost per activity or action. That is, the user will not only have to perform the action of clicking on the ad but must also carry out a specific action, from completing a form to making an order or paying online for a product, registering, subscribing to a newsletter, etc ... It is the system used by most online stores and e-commerce. It depends largely on the ability of the advertiser to attract himself and the reach to his target, In this price model the conversion of a user into lead is valued, that is, in a person who has given us more information, the previous step to becoming a customer. CPA refers to the Cost per Acquisition, which bases the price on the results obtained: that is, the advertiser pays a fee based on the number of visitors to its website through online advertising and who perform a specific action, be it a record or request for information (CPL), a purchase (CPA), a cost per click (CPC) or any other previously agreed action.

ROI They are the acronym of Return on Investment. This return on investment is the economic value generated as a result of carrying out various marketing activities. In this way, it is possible to know the degree of return obtained from an investment. Thanks to ROI you can evaluate how much has generated in sales each euro invested in an advertising campaign.  The formula for calculating ROI is the following ROI = (BENEFIT - INVESTMENT) / INVESTMENT. It is the relationship between the investment made and the benefits generated, whether direct sales, conversions or obtaining potential customers. To show it with an example, if you invest $ 500 in resources, take an online course through which you get, after completing, $ 1,500 of benefits, the return on investment will be 2%. Or what is the same, for every euro invested in the course, the return on investment is 2 euros. When the ROI is positive, the project is profitable.  Read the full article

[sending-the-message]

The sky is a little brighter today thanks to the Black Knight Satellite. by shipinthesea123

After Mondays eclipse, the sky is a little brighter. You probably won't notice it because the source of this extra illumination isn't that large, but I fear this small source of light may will have a unprecedented impact on our planet.

The Black Knight Satellite has turned white....bright white and very bright.

The names Josh, and I work as a custodian at the Space Fence . A now relic of the Air Force Space Command, once served as a the forefront in detection of objects in our immediate space through a series of radio transmissions. Like many other government initiatives, there is a lot more to the story than that. I started work with the initiative in 2004, and continued through the decommission of the effort in 2013. Like most abandoned government projects, someone has to "inspect and protect" government assets. Basically, the technology was outdated and Lockheed, Northrop and Raytheon have all already won the bid for the new and improved space fence, to be built off of Kwajalein Atoll. So, until they completely decommission our operation, myself and a few other staff occupy the last remaining "hot" low-power sites monitoring and sending data down the rabbit hole. I spend my time here in Lake Kickapoo Texas at the Master Transmitter. The seclusion and little interaction with anyone is a nice change from my time in Dallas. The ex wife not having a knowledge of where I am doesn't hurt either.

Those of you who have some interest in the paranormal community may know of the Black Knight Satellite. Spurred by Nikola Tesla's supposed session listening to radio waves from the object. These signals were sent perfectly timed and were deemed by Tesla to be intelligent, or from an intelligent source.

Que the forest fire of speculations and outlandish stories, and the Black Knight quickly became nonsense. Do your curiosity a favor and research it. The BK has so many back stories, it can only be a hoax right?

Not quite.

In October 2013, official word came from our headquarters that Space Fence has been deemed outdated. Our new initiative was to move towards low power duty and automation with the exception of custodial personnel to confirm that the grounds were maintained and automation was left uninterrupted. I liked Lake Kickapoo. This station is based in the middle of a farm, and the little shack on the lake I had bought was perfect. So I asked for the custodial position and received it. Having the ability to sit and monitor radio transmissions from space from 9am to 2pm, then fix a gutter or mow the grass was heaven to me.

To the Black Knight. If you read into the lore of it, radio transmissions seem to be the running theme.

Here's what my briefing uncovered to me and the other staff taking part in the Space Fence;

1) It is a real thing. Our governments are aware of it and when we can spot it, efforts from all parts of the world to catch a glimpse of it or intercept the radio transmissions. The closest man-made satellite usually intercepts a visual or auditory signal. The longest recorded information on the BK was from the International Space Station in 2012. The ISS made visual with the BK. The visuals of the BK confirmed its size to be comparable to a small sedan, with a texture that looked like that of a smooth onyx metal. There was a notable disruption in electronics in the ISS, signalling that the BK has an apparent electromagnetic field. Crew members noted confusion after witnessing the event. The BK disappeared.

2) It has a random, unpredictable pattern. Previously thought to have a polar orbit, no one has been able to predict or discover a pattern to it. It just....disappears.

3) It hasn't been sending a radio signal to us like Tesla originally thought. It has been sending a signal about us. Most are thought to have no knowledge of what the transmissions meant, but after decoding recorded transmissions, many people from around the world have interpreted it to be a basic "Handbook of Humanity". Form our genome codes, to our political structure and religious constructs.

4) Here is the most unsettling fact about the Black Knight. We know nothing else about it. It has appeared harmless, the BK itself. Just a spy station for something/someone. All signs point to extraterrestrial, but really the question to who or why can't be determined. So we've waited. It's been our Elephant in the Room for a while. Everyone in the upper echelons of government know about it. They know it's gathering information and transmitting it back out but why? It has boiled down to the fact that they can't catch it, therefore they can't figure out where it came from and so on.....so why worry about it?

A bit fucked up if you ask me.

But, we who are privy to it's existence carry on our daily duties, knowing that it's there and we do nothing. We just know that this out there. This so called "benign big brother" watching us.

Monday started out like all the others. I wanted to take a little time to catch the eclipse like many other Americans so I started my day early. My director would occasionally drop by to check and see if the compound was good at random drop ins, so I stayed on my toes. I mowed around the length of the radio transmitters, blew the clippings off the parking lot and knocked the few stray shrub limbs off. I keep the place in tip-top shape as if it were active to this day. I laid in the bed of my pickup with my glasses and stared off into the eclipse and life went on like it any other.

I stepped foot back onto my front porch at around 6:03pm, my nightly round of Netflix and shitty TV dinners was on track when my cell phone rang. It displayed a "Unknown Caller" for the ID. Answering it, I expected a recorded message alerting me of my vehicles warranty expiring or the situation with my current credit card debts, but no such luck. It was a disturbing call that I have only heard about people like me receiving in dire consequences. When we communication stations need to be listening....and listening close.

A recorded female voice, hurried but exact in her instructions.

"All Space Fence stations; Protocol H184.... 216.98 MHz Alpha Foxtrot Blue" She repeated this two additional times before the call ended with the beep beep beep signalling it hanging up.

I froze. I was instructed about this in '13 when we brought the fence down. Protocol H183 is a full power up. 216.98 MHz is the fences full operating frequency. AFB.....that's what worried me, it's a signal of a huge issue. Some kind of national disaster or a threat.

Surely this wasn't a test. We're a tick dick away from having all of the power cut to this program, why in the hell would they bring us back up?

My phone rang. Reggie from our fill-in transmitter site in Jordan Lake, AL calling. He had received the same call...Dianne from Gila River, AZ called next. We were all given the orders for a full power up. I sped off to my site.

While heading there, I received an email. Which was almost as shocking since the power down, I rarely received correspondence via email unless it was to receive my W-9 at the end of the year. It lit up with more emails from our group on the project.....the receiving stations were being brought up as well.

Hawkinsville, GA Elephant Butte, NM Sand Diego, CA Tattnal, GA Silver Lake, MS Red River, AR

All were ordered to be at full power by 2359 Eastern Time.

I felt instant nostalgia the minute I went to the main breaker and pumped the primer to flip the breaker. When it snapped into place, I could almost feel the energy running back into the sleeper station. The two red blinking caution lights at either end of the antennas quickly lit up like a runway when the forty or so other lights powered up. My little spot in the Texas desert was back online. Well, almost. This station was usually manned by at least 5 people. Startup wasn't impossible with one man, but timely. Finally at 2100 central time, I went online at 100%. I pulled the plastic film off of the chair in the middle of the control room and fell into the seat. For a moment, the terror of whatever was going on was masked for a moment by the pride of accomplishment. I pulled out my phone and started working my way through the forty some odd emails unread. It was a barrage of "What's going on?" or "Tattnal online" or "Hey, didn't the guy running San Diego die?". Our director, the "boss" never piped in the email exchange until he sent a simple, "Update to come at 0200 EST."

The worst fears came to mind while I checked and rechecked.

Nuclear war? Bio-terrorism? Why the hell is the AFSSS involved? Space Ebola or something?

I couldn't understand why in the hell they wanted the Space Fence online for a disaster? It would almost be like fighting cyber terrorism with a calculator. We're outdated. All we could do it detect things in the atmosphere.

0200 EST came.

An encrypted message hit my inbox. After pulling it and getting it to it's full form, I read the contents.

Air Force Space Surveillance

All Auditory/Radio/Visual Personell

RE: Black Knight

On August 21st, 2017 NASA has reported a sighting of the Black Knight Satellite. One like no other on record. >Approximately 1630 EST, ISS reported the BK had appeared mere feet away from the observation pod. Scientists on >board reported that the surface of BK, usually giving off a solid appearance, now looked fluid. During the 14 minute 34 >second time-frame it was in view, it slowly illuminated. Both cameras, and occupants of the ISS could not view with the >naked eye, or a camera anything decipherable after said illumination event.

A spike in transmissions of all kinds are being reported. Space Fence has been ordered activated to pick up any >anomalies or atmosphere entry.

Keep our ears open at the listening stations and send to HQ for decoding. The boys up top want to know what BK is >saying.

It is moving in a course that is in orbit, but inline with the suns current pattern.

Update through encryption any anomalies noted by your station.

End.

Sleep deprivation is a helluva drug. I can't help but think of the possible scenarios. Why haven't we as a people made a bigger deal of this. Did we just accept the fact that we were being watched and broken down? That this CCTV has been floating right above us and we've just....done nothing.

What is it doing? Why has it lit up?

I received another encrypted email. San Diego is picking up an entry. New Mexico and Arkansas are confirming.

An old friend who deciphers in the AFSSS has called. He says BK is talking...

EVACUATE. INVASION IMMINENT.

Is the BK talking to us though?

[simplemlmsponsoring]

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The Three Elements of an Effective Total Online Presence

The Three Elements of an Effective Total Online Presence written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch on Total Online Presence

Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook page. And when you look at the statistics on how consumers behave online, it’s easy to understand why. Did you know that:

77 percent of searches on mobile devices are followed up by an action within an hour; 87 percent of potential customers won’t consider a business with low reviews/ratings; 7 out of 10 consumers are more likely to use a local business if it has information on social media sites; and 82 percent of small business owners claim their main source of new business is still referrals?

All of these statistics demonstrate the importance of having a total online presence that is fully integrated. That means that the total online presence shouldn’t supplant everything else you’re already doing—it needs to support it.

In order to make the most of the way that consumers interact with brands online, there are three fundamental elements of strategy for your online presence: website, SEO, and content. These are bigger than just tactics, they’re strategic components; as such, they need to be blended together in an effective and efficient way.

Below, we’ll take a look at the three elements of your total online presence, and how to get them working in tandem to bring you the greatest results.

Creating an Effective Website

The way that both search engines and people search has changed how websites need to work today. Your homepage isn’t just a placeholder and index for all of your links. It’s now the start of a journey—it’s where you build the know, like, trust, and try elements of your relationship with customers.

The first thing your homepage must do is demonstrate how you solve the biggest problem your prospects are facing. No one comes to a website looking for a product or service; they come looking for a solution to their problem. If you can prove that you understand their issue, then you can begin to talk about how you solve it (with your products and services).

The content on your homepage needs to back up your claims. Video is becoming an increasingly important element in building trust. A video featuring your team talking about your deep understanding of the problems your prospects face builds trust. Not only do they feel like you really know what you’re talking about, but the simple act of seeing your face and hearing your voice builds a personal connection that makes the trust grow even faster.

You also want to provide an evaluation or checklist in order to give prospects a way to try your approach. When they can see the way you work to solve their problem, they gain confidence in your ability to get the job done.

Beyond those basic content elements, your website also needs to address two major technical hurdles in order to be competitive today. First, it must work on a mobile device. In 2018, Google announced that they’d be using mobile websites, rather than desktop websites, as their main basis for indexing and ranking. This means that if you don’t have a mobile site (or you have one that isn’t optimized for mobile), you’re lagging behind your competitors and falling in Google search rankings. Second, security and privacy are becoming bigger and bigger concerns for consumers. After years of watching some of the giants like Facebook and Target stumble with online security, consumers are looking for small businesses who work hard to guard their personal information. This means ensuring that you have an HTTPS site and that you are encrypting any data you collect from visitors.

Search Engine Optimization

It’s Google’s world, we’re just living in it. Whether you like it or not, Google is the biggest player in the online game, and so a small business owner’s chief concern needs to be optimizing for Google. But at the same time, you can’t lose sight of your customers and optimizing for their human needs.

The first thing that any small business owner should do to ensure they’re ranking well with Google is take a deeper look at Google My Business. I’ve talked before on the podcast about the importance of this tool, but Google continues to build out this platform and further integrate it with other tools. In fact, I suspect that in 2019 it may become Google’s very own social platform, allowing small business owners to interact with their customers. But for now, at the very least, it’s the number one way in which small businesses are being found by people looking for local solutions.

This means you should be taking your Google My Business presence seriously. If you haven’t done so already, claim your business and make sure there are no duplicate entries. Ensure the category of your business is specific, and that the name, address, and phone number all sync up with what you have on your website. Add photos and videos, posts, and descriptions to your profile. You can even use Google My Business to connect directly with customers and prospects through text messaging.

You also want to be sure that your website is giving you the best shot at ranking locally. Fill your pages with local data, content, and resources. And beyond what is actually on your website for prospects and customers to find, you need to be paying attention to the metadata behind the scenes. Make sure your titles and descriptions are helping you rank for those search terms that matter most to your prospects.

Reviews are the final piece of the SEO puzzle. They have become a significant factor in how you rank. Businesses with few reviews or poor reviews will fall behind those with lots of good reviews. And as with all of the other elements of SEO, while reviews matter for rankings, they also matter for the people reading them. Having reviews—and good ones at that—will make prospects far more likely to give your business a try.

Content Beyond Blogging

Today, it’s pretty common for “content” to be used interchangeably with “blog posts.” But in reality, content is much bigger than that. Content drives every channel. Whether it’s advertising, email marketing, social media, community events, videos, referral offers, or text messaging, these are all forms of content (or at the very least channels where content is needed).

When you’re developing content, you need to be catering to every stage of the customer journey. A great way to do this is through the creation of hub pages. These pages allow you to structure your content around specific topics. When you centralize all of your knowledge on a given topic within a hub page, that allows the content to be shared more easily and to draw attention in ranking.

Beyond just creating a centralized page for relevant content, you want to be sure you’re marrying content upgrades to those hub pages. If you have a page that ranks, attach a free checklist or eBook so that you can begin using all of that content to capture leads.

I’ve Got My Strategic Elements—Now What?

As you can see, these three main elements of your total online presence all go hand in hand. This means that you also need to get your website, SEO strategy, and content working together to generate and capture leads, so that you can begin the process of nurturing them and converting them to customers.

Building an effective strategy is about addressing the needs of your prospects and customers all along their journey. Whether they’re in the earliest stages of the marketing hourglass, and are just coming to know and like your business, or they’re a repeat customer about to make a referral to a friend.

Every element of your strategy needs to be focused towards moving people along the hourglass, and this goes beyond just website, SEO, and content. Things like advertising, outreach, pay per click, and reviews all must work together to accomplish this task.

Fortunately, if you’re using these three major strategic elements as your guide, you’re able to structure the other tactics around those larger forces to create a marketing system that best serves the needs of your business and your customers.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Asana! Asana is a work management tool to keep your entire team on track. The Duct Tape team relies on Asana to unify communication, assign and delegate tasks, and manage deliverables for everything from individual meetings to big client projects.

To help support the show, Asana is offering our listeners an exclusive deal. You can get a free, 30-day trial. Just go to asana.com/ducttape.

Read more: ducttapemarketing.com

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Data Entry & Migration Services

Data Entry Outsourcing Services Does your business rely on temporary workers or clerical staff to perform standard data entry services? If so, you should consider our affordable data entry outsourcing. While many companies rely on data outsourcing centers in countries like India or the Philippines, at Datamation, we work exclusively with workers based in the United States who provide a high level of service that can reduce your out-of-pocket costs and increase workforce productivity.

Who Needs Data Entry Services? We understand that every company works with limited resources. Still, there are basic functions that need to be performed, and that work comes at a cost. This is especially true for small businesses where every employee and every hour of work plays an important role in meeting your bottom line. Data entry outsourcing is an affordable option for businesses, large and small. Outsourcing to data entry companies can help streamline your overall workflow, increasing the percentage of employee hours spent expanding your business and reducing clerical expenses.

Datamation can work with small businesses in a wide range of fields to automate your data entry process. Our combination of industry-leading software and attentive workers can provide fast, accurate turnaround and help you become more productive.  You spend less time training workers and are now able to focus on completing important projects on time.

Additionally, if you’re using full-time staff to complete basic business functions, we can take that workload off their desks, freeing more of their workday to concentrate on growing your core business.

Benefits Of Outsourcing Data Entry The most obvious benefit is a reduction in costs as well as less dependency on temporary staff.  You can reduce your budget for temporary workers by outsourcing the basic services they’re providing at a significantly lower cost.  In addition, you can also recognize a reduction in secondary payroll costs like health benefits for permanent employees if their workload is reduced or eliminated.

There are secondary benefits, as well. By moving data entry off-site, you add a layer of security by not housing all your company data in one place.  If your office server is compromised, the online data entry forms the basis for higher-level data storage will be safe, allowing you to avoid starting from scratch in the event of an Internet security emergency.

Additionally, by contracting with Datamation, you will be acquiring a company that is truly invested in providing your business with an important service.  At Datamation, we will provide you with the accuracy you require and the means for verifying that the work has been completed to your satisfaction.

Data Entry Process Examples Datamation can help your business with data entry on a wide variety of forms, including:

Insurance claims and policies Purchase orders Fulfillment Student records Product rebate forms Invoices and accounts payable documentation Legal contracts and litigation support Medical records Enrollment Surveys data entry migration outsource

Data Migration Services Data migration is a complex and risk-filled process that is a required step in any hardware or database upgrade. At Datamation, we have the expertise, tools, and experience necessary to successfully manage any size migration, helping businesses contain costs, limit system downtime, and optimize their infrastructure.

We understand how critical your information is, so we’ll carefully design and execute a migration plan that minimizes disruption to your business. We are experts at moving data from outdated legacy systems to the latest data management solutions, and we can work to migrate data across multiple platforms and environments.

For any data migration project, Datamation can:

Deploy a time-sensitive solution Lower costs Manage risk Reduce planned system downtime Seamlessly and accurately transfer data

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October 14, 2019 at 10:00PM - The Microsoft Suite Pro User Bundle (93% discount) Ashraf

The Microsoft Suite Pro User Bundle (93% discount) Hurry Offer Only Last For HoursSometime. Don't ever forget to share this post on Your Social media to be the first to tell your firends. This is not a fake stuff its real.

Microsoft Access 2013 is a database management system that can be optimized to capture and synthesize information with custom web apps and desktop databases. With the popularity of the new Access 2016, this bundle containing over 19 hours of instruction, is your ticket to efficiently analyzing large, complex data sets. The modern workplace requires you be able to work with information fast, and by course’s end you’ll be an expert in this powerful software and ready to adapt to Access 2016.

Access 95 lectures & 19.5 hours of content 24/7

Add & delete records to your database

Create desktop databases & apps for multiple users

Build forms to capture information online

Implement pre-designed templates that track project, employee, issue, or task details

Use macros, tables, forms, queries & other tools to create a professional, working database

Learn to create & maintain macros, then see how to effectively link to other data sources

Microsoft Excel is the far and away leader in spreadsheet software and is used by all types of businesses throughout the world. Knowing Excel basics is perhaps one of the most essential modern computing skills, while become a real master of this software will allow you to solve complex number problems and manage data with ease.

Access over 100 lectures & 19 hours of content 24/7

Understand data entry, cell formatting, working w/ multiple worksheets & the “Ribbon” interface

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Implement graphs & charts using templates or custom designs

Use SkyDrive & other tools for sharing work

Work w/ flash fill, dates & times

Learn how to calculate averages, percentiles, depreciation & LINEST functions

Practice your Excel expertise w/ included exercise files

Microsoft PowerPoint is the premiere presentation program and by far the most popular in the world. PowerPoint can be useful for a range of purposes, from a presentation at work, to creating slideshows for photos. This comprehensive course will get you up to speed on all the PowerPoint basics you need to start working efficiently.

Access 77 lectures & 6 hours of content 24/7

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Practice what you’ve learned w/ included exercise files

Microsoft Excel 2016 is the newest, most advanced version of the world’s leading spreadsheet software. This course assumes you have never worked with any version of Excel, and will take you from a complete beginner to a wizard with the most up-to-date features available. By course’s end, you’ll have a valuable new bullet point on your resume.

Access 65 lectures & 9 hours of content 24/7

Install & run Microsoft Excel 2016 for the first time

Use Touchscreen, open a Workbook, & use Help to get additional answers when you need them

Personalize Excel for your own use

Discuss all Ribbons & Toolbars, entering & editing data, backup & recovery, & more

Practice w/ included exercise files

Microsoft Project 2016 helps you develop a plan, assign resources to tasks, track progress, manage your budget – everything you need to supervise a project. Used by many organizations across many industries, learning this software will set you apart from other candidates for similar management-minded jobs. This course assumes it’s your first time using any version of Microsoft Project, and will take you all the way through to the advanced stages.

Access 63 lectures & 9 hours of content 24/7

Install your own copy of Microsoft Project 2016

Use Touch, Task basics & Project Options

Create a Workspace, use Toolbars, Ribbons, & the Status Bar

Understand how to track costs, track a project, budget, & report

Explore Subtasks, Dependencies, Deadlines, Resources, & more

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Starting a Career in Digital Marketing: Nearly Everything You Need to Know

There’s a stereotype out there that tech companies only hire developers and programmers. Are they essential? Absolutely. But as someone who who assumed she’d never work for a tech company because frankly, I haven’t been able to connect my printer to my computer since 2003, I can say with absolute certainty: you can build a career in tech without learning jQuery (or Ruby on Rails or WordPress themes).

If you’re looking for a creative role in tech that lets you make big picture plans, write clever copy, and even spend some days chatting with fans on Instagram, digital marketing could well be the ideal career for you. That’s why we’ve written an all-encompassing guide to building a career in digital marketing, one step at a time. Read it, bookmark it, live it.

Table of Contents

What is Digital Marketing?

Common Digital Marketing Jobs + Salaries

The Skills You Need to Get Hired as a Digital Marketer

The Marketing Tools You Should Know How to Use

Where to Learn Digital Marketing Skills

How to Build a Digital Marketing Portfolio

How to Find Digital Marketing Jobs

Digital Marketing Job Boards

Write an Elevator Pitch

Create a Portfolio

Update Your Cover Letter and Resume

Digital Marketing Interview Questions

What Is Digital Marketing?

Before we go deeper, here’s a quick recap. Digital marketing is an umbrella term that includes any and all “digital”, or online, strategies that help companies identify, build, and target an audience in the hopes of turning them into customers.

Like traditional marketing, digital marketing is at its simplest, the act of promoting and selling a product. But, thanks to the rise of smartphones, marketing has become both more lucrative and complex than just “You want this, I’ve got it.” “Digital marketing” can refer to anything from social media marketing to paid ads to search engine optimization (SEO), among other techniques.

If you want a deeper dive than that, try reading this Tech 101: What is Digital Marketing? article.

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Common Digital Marketing Jobs + Salaries

Yes, there are digital marketer jobs out there, but the beauty of digital marketing is that there are many roles to fill. Most digital marketers evolve into niche categories depending on their interests and skill set. That means you can identify as a Type A techie or as a big-picture creative and still find an ideal digital marketing job for you. Here are just a few digital marketing job titles (and their average salaries as of this writing) you can land:

Content strategist ($72,742/year)

Content marketing manager ($81,087/year)

SEO specialist ($54,088/year)

Social media manager ($50,489/year)

Paid ads manager ($47,079/year)

Digital marketing manager ($73,114/year)

Partnership marketer ($50,528/year, $81,078/year for management positions)

Branded content manager ($64,367/year)

Audience development manager ($77,646/year)

Those may sound like a collection of disparate job titles, but really, for the most part they require the same digital marketing skills. From there, you can “specialize” in whatever most appeals to you. With that in mind, you’ll find an outline of the digital marketing skills you need in the next section.

Bonus Reads:

7 Best Job Titles For Entry Level Digital Marketers

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The Skills You Need to Get Hired as a Digital Marketer

These skills are broken down thoroughly in our Tech 101: Digital Marketing piece and also outlined in our Digital Marketing course curriculum, but here’s a high-level overview to give you a clear picture:

The Buyer’s Journey and Sales Funnel

On the most basic level, digital marketers need to understand how to “attract, engage, and delight” (this is how the marketing platform, Hubspot, puts it) consumers to carry them from “I don’t know anything about this brand or product” to “I’m in.” This involves using techniques to better understand your customer (personas, user research etc.) and strategies for optimizing the sales process (via email marketing, retargeting, etc.).

Data Analysis / Analytics

Digital marketers need numbers to understand whether their various campaigns are working. They also need to be able to interpret those numbers to adjust their strategies and launch new offers. And, most importantly, they need to be able to explain that data to other members of their team who may not fully understand the purpose of digital marketing.

Content Marketing / Content Strategy

Content marketers and content strategists specialize in using storytelling to reach new audiences. They do that through: blog posts, email campaigns, guide and ebooks, and even other types of media like video and podcasts.

Social Media Marketing

Most of use some form of social media every day. Social media marketing involves strategically using a brand’s social channels to promote and sell its products. Those strategies might include anything from product promotion to channel-specific giveaways to paid ads (you’ve probably seen those on Facebook and even in your Instagram stories).

Search Engine Optimization (SEO)

Brands rely on traffic from search engines like Google (and, fine, Bing) to increase brand awareness and drive new leads. SEO is the process through which brands finesse the content they write to make it as appealing to Google as possible. The better the content, the better the search result for the most part—but there are plenty of nuances, which explains why SEO specialist is full-time job. Here’s a starter course on SEO from Moz. Our digital marketing course includes a segment on SEO as well.

Paid Ads

“Paid ads” is another umbrella term for buying media across channels to promote your products. This includes social media ads and target ads but also display ads (like the ones you see at the top of search results in Google).

General Tech Skills

It also helps digital marketers to acquire some tech skills as well, particularly because many digital market campaigns require working with a web development team. Some good ones to have on deck: HTML & CSS (you can learn those from our free coding camp), basic design principles and UX/UI, and photo editing basics. Here’s a full list of seven tech skills every digital marketer needs.

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The Marketing Tools You Should Know How to Use

Analytics

Some companies use Hubspot, others Google Analytics, and there are plenty of other ways to track site traffic as well. Knowing your way around Google Analytics, though, is a pretty great place to start. GA offers free classes, plus it’s easy to install it on your own portfolio and start using.

Email Marketing Platforms

Mailchimp, Converkit, Constant Contact…multiple tools that offer similar features. If you’re working in digital marketing, chances are you’ll wind up using one of them, so learn the ins and outs ASAP. (Fun fact: there’s a free version of Mailchimp for you to play around with—see all our favorite free marketing tools here).

Social Media Management

Different companies use different social media scheduling tools. There’s MeetEdgar, Hootsuite, Later, Buffer. Most offer free trials, so you can see how they work by scheduling some mock campaigns.

SEO Research

Many sites recommend using Google keyword planner for SEO research, and it’s a great (free) tool to get familiar with. That said, the giants of SEO include: Moz, ahrefs, and SEMRush. All of these platforms are expensive, but they do offer free trials if you’re feeling particularly driven.

URL Builders

Chances are that if you land any digital marketing job, you’ll need to know how to build trackable URLs so you can monitor your campaigns. Here’s a free tool for that.

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Where to Learn Digital Marketing Skills

You can start learning through free online courses, including the Moz SEO guide we suggested earlier. Hubspot also provides great digital marketing tutorials. Many digital marketers will also tell you that a good part of your work will involve reading up on marketing trends as they develop (it’s an evolving field!).

Lastly, if you’re ready for a career change N-O-W, we’ve got a digital marketing course that covers everything you need to start working as a digital marketer ASAP.

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How to Build a Digital Marketing Portfolio

1. Plan Some Mock Projects

One of the best way to gain experience when you’re starting out as a digital marketer is to practice your digital marketing skills by completing some mock projects. (This piece on building a web design portfolio through mock projects can apply to digital marketing as well) Often, the best thing to work on is your own brand. Consider some ways you can use your own social media accounts to strategically grow a following (no joke, I hired a social media coordinator when she demonstrated she’d done this once) or optimize your own site for search and present your SEO results.

2. Offer to Help Friends / Acquaintances

Almost everyone needs help with their digital marketing, so think about people who could benefit from your help. While working for free isn’t ideal, it’s a good way to build experience while learning.

3. When Adding Projects, Focus on Results

As a marketer, it’s your results that count the most. So, as you write up both those mock projects and “family and friends” projects, make sure to focus on how much growth you effected and any other data or stats that proves your work had positive results.

4. Ask for Testimonials

A large part of working as a digital marketer is being able to communicate effectively with teams and clients. Ask anyone you work with (especially the ones you help for free) if they’d be willing to give you a testimonial for your portfolio.

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How to Find a Digital Marketing Job

1. Search Digital Marketing Job Boards

Most job boards include digital marketing positions, but there are a few that are targeted specifically at digital marketers. Here are a few we suggested in our article on the best job titles for entry-level digital marketers:

AngelList

Krop

The Muse

FlexJobs (paid subscription required)

Tech Ladies (free subscription required

Dreamers // Doers: Jobs & Gigs (free Facebook group membership required)

If you’re looking for remote digital marketing jobs, justremote.co is a great option as well. Actually, while we’re at it, here’s a roundup of the best remote job sites out there.

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2. Have an Elevator Pitch Ready

If you can’t sell yourself, how can you convince people you can sell their products? Before you step foot in a job interview, prep and practice your personal pitch. Here’s a step-by-step guide for giving a perfect personal pitch every time.

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3. Send Your Portfolio Every Time

Don’t just sent a cover letter and resume when you apply, send a portfolio of your work. Digital marketing is all about “show, don’t tell” so you should treat your job applications the same way. Here are some beautiful portfolio site examples for every tech job title if you haven’t set yours up yet.

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4. But Resumes and Cover Letters are Important, Too

Yes, even for tech jobs. Our best advice? Make sure that you’re carefully writing your cover letters for each job and mentioning the skills you have that perfectly align with the open position. And don’t just mass apply everywhere—do some research on the company so you can fold in some tailored marketing ideas just for them.

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5. Practice Some of These Common Digital Marketing Interview Questions

What brands do you like to follow on social media, and why?

How do you keep up-to-date with marketing trends?

How would you describe our audience?

What could we be doing better?

We’re considering a redesign of our site. Where should we start?

Where do you think our biggest opportunity for growth is?

Here’s a longer list of job interview questions for marketing roles from Hubspot if you’d like to keep studying.

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from Web Developers World https://skillcrush.com/2019/02/13/how-to-start-a-digital-marketing-career/

[noromannet-blog]

What does CPC, CTR, CPM, CPL, ROI mean? Basic online marketing dictionary

CPC, CTR, CPM, CPL, ROI... do you go crazy when starting an online marketing campaign and the terms sound like Chinese? In this post, we explain in a simple way the meaning of these terms. The digital marketing in its various aspects - content, email marketing, mobile marketing, marketing influencers, etc- offers multiple options for businesses to promote and disseminate the value of their products and services to your potential customer segment. If we talk about paid online advertising through famous platforms such as Google Adwords or Facebook Ads, you must have an “elementary dictionary” of the most used words at hand when planning your campaigns Do not worry! In the beginning, it is very difficult to understand and select all the metrics that these platforms provide us, with which data and statistics analytics will soon become your biggest ally to understand the behavior of your users, detect failures, implement improvements and optimize your website or e-commerce to achieve better performance of it. Here is a simple definition of some of the most popular terms linked to online advertising. 

Elementary online marketing dictionary: CPC, CTR, CPM, CPL, ROI...

Before starting with each of the terms it is important that you know the three basic metrics in any online advertising campaign: Clicks: As the name implies, this metric refers to each occasion in which an Internet user clicks on an advertisement or advertising link. Impressions: This metric is recorded every time a user is shown one of your ads. The number of impressions equals the number of times users saw your ad. Conversions: These are the actions within a website that constitute an important indicator for the advertiser. Or in other words, the conversion is about the moment in which the user "clicks" and executes the key action marked within the marketing strategy that contributes to achieving the objectives set. It can be from filling out a form, downloading a file, generating a sale, registering in a newsletter, consuming a certain content, becoming a follower ... In this article, we give you keys to improve them. Basic terms of digital marketing Now, these are some of the fundamental terms you should know to master the interpretation of the analytics of your digital marketing campaigns. CTR Acronym for Click-Through Rate conversion rate or click-through rate is an advertising efficiency ratio that measures as a percentage the number of times a user clicks on an advertising banner or online ad with respect to the number of times that ad appears on the printed screen -number of prints-. CPC It's very simple and the most popular payment system: it means “cost per click,” or the way in which platforms like Google AdWords charge their advertisers. That is, every time a user clicks on an ad the online advertising platform charges a certain amount. The CPC can be obtained with the following formula: CPC = Total cost / Number of clicks. The advertiser pays for each click made on the ad: the basic principle of this metric dictates that if there is no click there is no payment. Logically, the more clicks, the more money the webmaster or platform will charge and the more visits the advertiser will receive, so it is essential that the ads - whether in the form of a link or a banner - are colorful and attractive to arouse the desire to click of the users.  It is one of the most interesting indicators since it allows you to assess the outcome of a campaign in relation to the number of users who have seen the ad and those who have clicked on it, so it greatly contributes to knowing the word performance key and ads. Among the ad providers that charge through CPC, the three largest online ad platforms are Google AdWords, Microsoft Adcenter, and Yahoo! Search Marketing (Yahoo!) CPI This term constitutes the cost per interaction, a kind of mediation bid that advertisers pay exclusively when users interact with an ad without it being a click - since we would not be talking about CPC. An interaction is considered when, for example, the user places the cursor over the ad for two seconds. In addition, the cost per impression is a way of measuring the cost and impact of a promotion, mainly in print media and on television. The way to calculate it is by dividing the total cost in media by the number of users who have viewed the ad. CPM It is a model quite different from the previous one. Its acronym is equivalent to Cost per Thousand Impressions, or the value it costs the advertiser to have his ad seen a thousand times. Therefore, this system is based on paying a certain amount of money for every thousand impressions - views - that an advertisement receives. For you to understand, if for example, you hire a $ 6 CPM and you have 2000 impressions, you will pay $ 12. It is common for the cost per impression to be used to increase knowledge about the brand and its reputation - as a branding action - since many users will see the banner, but all will access the web as the CPC happens. An example of CPM advertising service is AdBooth. It is calculated as follows: Total cost / (Number of impressions / 1,000). CPL and CPA In these types of advertising contracts, the price is linked to the loyalty of potential customers, since the advertiser pays for each new entry in the company's database. The acronym of the CPL refers to the term Cost per lead. It is the cost per activity or action. That is, the user will not only have to perform the action of clicking on the ad but must also carry out a specific action, from completing a form to making an order or paying online for a product, registering, subscribing to a newsletter, etc ... It is the system used by most online stores and e-commerce. It depends largely on the ability of the advertiser to attract himself and the reach to his target, In this price model the conversion of a user into lead is valued, that is, in a person who has given us more information, the previous step to becoming a customer. CPA refers to the Cost per Acquisition, which bases the price on the results obtained: that is, the advertiser pays a fee based on the number of visitors to its website through online advertising and who perform a specific action, be it a record or request for information (CPL), a purchase (CPA), a cost per click (CPC) or any other previously agreed action.

ROI They are the acronym of Return on Investment. This return on investment is the economic value generated as a result of carrying out various marketing activities. In this way, it is possible to know the degree of return obtained from an investment. Thanks to ROI you can evaluate how much has generated in sales each euro invested in an advertising campaign.  The formula for calculating ROI is the following ROI = (BENEFIT - INVESTMENT) / INVESTMENT. It is the relationship between the investment made and the benefits generated, whether direct sales, conversions or obtaining potential customers. To show it with an example, if you invest $ 500 in resources, take an online course through which you get, after completing, $ 1,500 of benefits, the return on investment will be 2%. Or what is the same, for every euro invested in the course, the return on investment is 2 euros. When the ROI is positive, the project is profitable.  Read the full article