#Web Developers West London
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mywebworlduk · 1 month ago
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frank-olivier · 8 months ago
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Semiconductors: The Driving Force Behind Technological Advancements
The semiconductor industry is a crucial part of our modern society, powering everything from smartphones to supercomputers. The industry is a complex web of global interests, with multiple players vying for dominance.
Taiwan has long been the dominant player in the semiconductor industry, with Taiwan Semiconductor Manufacturing Company (TSMC) accounting for 54% of the market in 2020. TSMC's dominance is due in part to the company's expertise in semiconductor manufacturing, as well as its strategic location in Taiwan. Taiwan's proximity to China and its well-developed infrastructure make it an ideal location for semiconductor manufacturing.
However, Taiwan's dominance also brings challenges. The company faces strong competition from other semiconductor manufacturers, including those from China and South Korea. In addition, Taiwan's semiconductor industry is heavily dependent on imports, which can make it vulnerable to supply chain disruptions.
China is rapidly expanding its presence in the semiconductor industry, with the government investing heavily in research and development (R&D) and manufacturing. China's semiconductor industry is led by companies such as SMIC and Tsinghua Unigroup, which are rapidly expanding their capacity. However, China's industry still lags behind Taiwan's in terms of expertise and capacity.
South Korea is another major player in the semiconductor industry, with companies like Samsung and SK Hynix owning a significant market share. South Korea's semiconductor industry is known for its expertise in memory chips such as DRAM and NAND flash. However, the industry is heavily dependent on imports, which can make it vulnerable to supply chain disruptions.
The semiconductor industry is experiencing significant trends, including the growth of the Internet of Things (IoT), the rise of artificial intelligence (AI), and the increasing demand for 5G technology. These trends are driving semiconductor demand, which is expected to continue to grow in the coming years.
However, the industry also faces major challenges, including a shortage of skilled workers, the increasing complexity of semiconductor manufacturing and the need for more sustainable and environmentally friendly manufacturing processes.
To overcome the challenges facing the industry, it is essential to invest in research and development, increase the availability of skilled workers and develop more sustainable and environmentally friendly manufacturing processes. By working together, governments, companies and individuals can ensure that the semiconductor industry remains competitive and sustainable, and continues to drive innovation and economic growth in the years to come.
Chip War, the Race for Semiconductor Supremacy (2023) (TaiwanPlus Docs, October 2024)
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Dr. Keyu Jin, a tenured professor of economics at the London School of Economics and Political Science, argues that many in the West misunderstand China’s economic and political models. She maintains that China became the most successful economic story of our time by shifting from primarily state-owned enterprises to an economy more focused on entrepreneurship and participation in the global economy.
Dr. Keyu Jin: Understanding a Global Superpower - Another Look at the Chinese Economy (Wheeler Institute for Economy, October 2024)
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Dr. Keyu Jin: China's Economic Prospects and Global Impact (Global Institute For Tomorrow, July 2024)
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The following conversation highlights the complexity and nuance of Xi Jinping's ideology and its relationship to traditional Chinese thought, and emphasizes the importance of understanding the internal dynamics of the Chinese Communist Party and the ongoing debates within the Chinese system.
Dr. Kevin Rudd: On Xi Jinping - How Xi's Marxist Nationalism Is Shaping China and the World (Asia Society, October 2024)
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Tuesday, October 29, 2024
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digitalmore · 20 days ago
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geeconglobal · 27 days ago
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Cloud Computing Services in London: What You Need to Know
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cloud computing services London are more than a trend—they are a necessity. Whether you're a tech startup in East London or a well-established financial firm in the City, cloud solutions can power your operations, improve productivity, and enhance scalability.
If you're considering cloud computing for your business, here's what you need to know about the services available in London, their benefits, and how to choose the right provider.
What Is Cloud Computing?
Cloud computing enables businesses to store, manage, and process data using remote servers hosted on the internet, rather than local servers or personal computers. It includes services such as:
Infrastructure as a Service (IaaS) – virtual servers, storage, and networking.
Platform as a Service (PaaS) – tools for developers to build and manage apps.
Software as a Service (SaaS) – ready-to-use software accessed via the cloud.
Why Cloud Computing Matters for London-Based Businesses
Operating in a global business hub like London means staying competitive and agile. Cloud computing services offer key benefits:
Cost Savings: Pay-as-you-go pricing helps reduce capital expenditure.
Flexibility: Easily scale up or down depending on demand.
Remote Access: Work securely from anywhere—essential for hybrid work models.
Disaster Recovery: Automatic backups and failover capabilities protect your data.
Compliance & Security: UK-based data centres help with GDPR compliance and cybersecurity.
Major Cloud Service Providers in London
1. Amazon Web Services (AWS) London Region
AWS offers a comprehensive range of cloud services with data centres in the UK, supporting everything from small businesses to enterprise-level deployments.
2. Microsoft Azure – UK South & UK West
Azure integrates seamlessly with Microsoft 365 and supports industries such as finance, government, and education with a strong UK infrastructure.
3. Google Cloud Platform (GCP) – London Region
Known for its strengths in data analytics, AI, and machine learning, GCP is ideal for innovative and data-driven companies.
4. IBM Cloud – London Data Centre
Focused on secure and hybrid cloud services, IBM Cloud serves businesses needing advanced computing and industry-specific compliance.
5. Oracle Cloud Infrastructure (OCI) – London
Oracle's cloud services are optimised for businesses using Oracle databases and ERP systems, offering strong performance and reliability.
Local Managed Cloud Service Providers in London
Aside from the global tech giants, several local providers in London offer managed cloud solutions, consulting, and migration services:
Cloudreach – A cloud-native consultancy with experience across AWS, Azure, and GCP.
Claranet – Offers tailored hybrid cloud solutions and managed services.
Rackspace UK – Provides 24/7 multi-cloud support and managed hosting.
How to Choose the Right Cloud Solution
When selecting a cloud provider, consider the following:
Business Requirements: Are you looking for storage, app hosting, or full infrastructure?
Budget: Compare pricing models and scalability options.
Compliance: Make sure the provider is compliant with UK and EU regulations.
Support: Look for strong technical support and customer service.
Performance & Uptime: Ensure the provider offers reliable uptime and fast performance with local data centres.
Future of Cloud Computing in London
With increasing demand for digital transformation, cloud computing Services London continues to grow. From AI-powered services to enhanced cybersecurity features, the future holds even more possibilities for businesses to innovate using the cloud.
Final Thoughts
London is one of the most advanced tech ecosystems in Europe, and cloud computing is a core driver of that innovation. Whether you’re just beginning your cloud journey or seeking to optimise your current setup, there are numerous cloud computing services in London to support your goals. Visit more information for your website
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nursingwriter · 2 months ago
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Asylums in the 19th Century Asylums came into existence in response to a growing social problem -- what to do with people who were mentally ill. Of course, they were not called mentally ill in those days but were referred to as victims of lunacy or madness. The perception of madness as an illness came with the rise of psychiatry, and the development of psychiatry as a profession occurred concurrently with the development of asylums. This essay will consider conditions that led to the building of asylums, how asylums were meant to function, and the shift of function that occurred late in the 19th century. Historians disagree about the efficacy of asylums for the treatment of those who were mentally ill, but all agree that conditions before asylums were for the most part degrading and inhumane to say the least. This was particularly true if the person was a pauper without funds to pay for care. In England, for example, the welfare administration -- the Poor Law -- cared for lunatic paupers. "Institutional care was provided and paid for from the public purse or was purchased by the parish at public expense from institutions run by private proprietors" (Murphy, 2001, p. 29). In London, mad houses were an industry that made lay proprietors rich and respectable. As Hughes (2002) points out, the idea of a "mixed economy" in which both state and private parties are involved in housing the mentally ill goes back to Victorian times. The two systems "public interest and private profit have operated in parallel..." (p. 328). The Whitmore House, for instance, was owned and operated by Thomas Warburton who began at Whimore as an attendant. When the owner died, he married the owner's widow and thus acquired ownership. He habitually hired brutal, thuggish keepers and failed to supervise them. A pamphlet written by a former "whistle-blowing" employee in 1816, "A Statement of the Curelties, Abuses, and Frauds which are Practised in Mad-Houses" resulted in a hearing. The pamphlet reported Warbuton took in as many people as he could get whether he had beds enough or not. Two or three people were often in the same bed. Crowding was only the beginning. "Brutal forced feeding, using objects such as a long spouted 'tea-pot' and a large key to crank open the mouth, resulted in smashed front teeth or even suffocation if the spout was pushed in too far and food passed down the windpipe. Mrs. Hodges, the wife of the vestry clerk for St. Andrew Holborn, had died of incompetent forced feeding... Pauper patients were left naked on wet straw beds in unheated rooms; soiled straw, filthy and infested with vermin, was unchanged for days. The limbs of the frail were 'mortified' by cold and neglect; one woman's foot had to be half amputated. Almost everyone was chained to the bedstead at night" (Murphy, 2001, p. 31). Inspectors, when they went to see for themselves, repeatedly gagged from the stench. According to reports (Murphy, 2001), Warburton appeared to be puzzled when he was called before the Select Committee to explain the appalling conditions. He said the patients "could readily be controlled with a leg lock and manacles" (p. 32). He said the only restraint he used was "hobbles" and explained, "...almost in the manner you would put round a cow when milking..." (p. 32). Compounding the misery, patients had nothing to do and almost no medical treatment -- definitely nothing that could benefit a mentally ill person. In England, the Madhouse Act of 1828, provided for the First Middlesex County Asylum in Hanwell, West London to be built, but condition were poor there, too, and no treatment was offered (Psychiatric Hospital web site). After the 1845 Lunatic Asylums Act, most of England's counties and boroughs were able to build asylums from public monies to care for paupers who were mentally ill (Dowbiggin, 1997). Campaigners for public asylums often described the horrors of private mad-houses as part of their arsenal of arguments for reform; however, conditions for patients with money to pay were not nearly so awful. Middle class and rich people could go to licensed houses, usually run by doctors who "opened up their own homes to patients as a species of 'paying guest'" (Murphy, 2001, p. 30). These homes tended to be cleaner, and lunatics were treated with some decency. Meanwhile, in colonial America, madness was understood as either touched by God or bedevilment. According to McGovern (1993), mentally ill people were mostly left alone. Later, as political and social changes took place in the mid-18th century, there was less tolerance in society for lunatics and the disruption they sometimes caused. Many of the mentally ill were locked in unheated attics and sheds, kept in pest houses, or confined in jails. Haller and Larsen (2003) argue that "like eighteenth-century Europe, the United States treated insanity severely and punitively" (p. 260). Clearly, something needed to be done to make treatment more humane and to deal with the problem of growing numbers of mentally ill people in the cities. In Philadelphia, Dr. Benjamin Rush, founder of psychiatry in America, called for a new view of lunacy. The solution, it seemed, was to stop seeing the victims as wayward and to build publicly-supported asylums for the humane care and treatment of them. The movement to build asylums was revolutionary and an abrupt departure from previous public policies toward mentally ill people (Dowbiggin, 1997). Webster's Ninth New Collegiate Dictionary defines the word asylum as "an inviolable place of refuge and protection giving shelter to criminals and debtors; a sanctuary, a place of retreat and security; an institution for the relief or care of the destitute or afflicted and especially the insane." The asylum had a double purpose -- custodial care in a safe place and "a therapeutic environment for those deemed curable" (McGovern, 1993, p. 688). Crowded cities and high stress levels in American society had triggered a need for better care, and asylums were seen as places where expert care could be given. No discussion of asylums would be complete without considering Dr. Thomas Kirkbride who was an influential early advocate of asylums for "moral treatment" in the United States (Kirkbride Buildings - History web site). He was strongly influenced by the ideas of Dr. Benjamin Rush in Philadelphia who preached the moral treatment of mental illness and was responsible for initiating change in the way people viewed lunatics. Instead of seeing them as moral deviants who required confinement and punishment to set them straight, enlightened people began to see them as sick people who needed to be cured. Moral treatment was a social movement in the 19th century that began in England and France in the late 1700s with the ideas of William Tuke, a Quaker who believed that madmen should be treated with tenderness and sensitivity. At the same time, Pinel in France was instituting similar reforms. Tuke founded the York Retreat in 1796 and ran it according to the principles of the Society of Friends. No shackling was allowed, no mechanical restraints, punishments, or medicine. "The Retreat was designed as an environment that would help them internalize discipline and restraint" (Haller & Larsen, 2005, p. 260). Some physical labor was provided as a way to foster wellness, as "The religious foundation of the York Retreat nurtured the belief that those who worked were the instruments of God's will" (cited in Haller & Larsen, 2005, p. 261). It also gave "guests" something to do. In the 1800s, Tuke's son described mental illness as "a distortion or destruction of intellectual and moral powers" (Haller & Larsen, 2005, p. 261). Thus, the new moral treatment was designed to help the mentally ill get control back and regain intellectual and moral power. Instead of shackles and physical restraints, fear was the weapon used to combat mental illness. "There cannot be a doubt that the principle of fear, in the human mind, when moderately and judiciously excited, as it is by the operation of just and equal laws, has a salutary effect upon society" (cited in Haller & Larsen, 2005, p. 261). Thus, fear was the internal mechanism of control. Apparently, Tuke had some success re-integrating mentally ill persons back into society because Rush and Kirkbride in America were strongly influenced by his ideas. Beginning with one in Philadelphia, Kirkbride asylums were built all over the country. Regarding the architecture of asylums, Krahn (2005) observes, "To study the processing mode of the mental asylum reveals layers of metaphor about what is human in a given culture, murmuring about who we think we are, and who we are, and how the two clash" (p. 104). One can see by examining the architecture of the Kirkbride asylums that Dr. Kirkbride believed in human beings working both the body and the mind. The asylums were laid out in a manner to encourage or "persuade" the mental patient to return to sanity. The right surroundings were imperative. He was one of thirteen founders of the asylum superintendents' association and very influential in that his asylum plans were widely copied. He believed asylums should be planned to encourage work, both physical and mental. To get away from the stress and turmoil of the city, an asylum should be erected out in the country where there was space for patients "to work, walk, and congregate. He called for plenty of large windows, one central building, separate buildings for the genders, and separate wings for wards" (Haller & Larsen, 2005, p. 262). The Kirkbride asylum had a central administration building with a dome that was flanked by two wings of tiered wards. Residents were separated according to sex and the symptoms of their illnesses, with "excited patients" on the lower floors farther away from the administrative center. Well-behaved, more rational patients were placed on uppers floors closer to the administrative section. Fresh air, natural light, and scenic views of the park-like grounds were available to all wards. Kirkbride asylums were designed to work in harmony with the principles of moral treatment. Space was allocated for a variety of wholesome patient activities (such as lectures and classes), amusements, and outdoor exercise. Kirkbride "envisioned moral treatment as a series of internal experiences" (p. 263) for a wide range of social classes. His first hospital -- Pennsylvania Hospital for the Insane -- opened in 1841 with a progressive program, board, and staff familiar with strategies such as "psychological persuasion, classification and separation by mental disorder, amusements, and physical labor" (p. 263). In a poetic essay about the architecture of asylums, Krahn (2005) reminds us, "The mental hospital is a house built by society for such people, a training house to conquer their fear or refusal or confusion or forgetfulness. Foucault has described these architectural intentions in detail, how power is demonstrated and exerted by institutional architecture which rules out certain behaviors and encourages others" (p. 104). This was certainly true of Kirkbride asylums, for as Krahn puts it, "the quality of material and shaping of space clearly spoke about who was to be where, you could see there were many different classes of people, different things you were allowed to do or told not to do" (p. 106). Kirkbride saw moral treatment as the best way to treat mental illness, but he also was highly innovative and eager to use the new, exciting technologies of the day in activities and amusements: One of the more popular efforts to enlighten and educate patients to return to sanity was the scheduling of evening magic lantern slide exhibitions and lectures. They were intended by Kirkbride to persuade, control, and amuse. He believed that they encouraged patients to fight depression and sadness, thereby regaining the happy demeanor necessary for resuming their places in the social order. He also assumed that the slides were a rhetorically persuasive tool for convincing patients that hospital officials cared for them. If the hospital provided entertainment equal or better to that in the outside world, the patients would believe that its staff members sincerely desired to make them well" (Haller & Larsen, 2005, p. 264). Magic lantern presentations were not new. What was new was the use of photography, which made the effect much more realistic; in fact, asylums were among the first to use photography in the treatment of patients. Shows could consist of slides from popular fiction, historical episodes, current themes and news, natural history, comedy, and education -- including social causes and religious movements. Magic lantern shows, in general, were very popular with American audiences during the 19th century (before movies). For mental patients they were ideal for safe and suitable entertainment and education and, according to Haller & Larsen (2005), reminded patients of their middle-class sensibilities. Moreover, Kirkbride was careful to debrief the patients afterwards so that they would not become confused and think the images they saw were reality. He helped them to understand that the magic lantern shows with their realistic 3-D images were cleverly wrought illusions (Haller & Larsen, 2005). As one of America's first psychiatrists, Kirkbride claimed he could diagnose sixteen different mental disorders in patients just by looking at them and "could determine visually from patients' conduct their degrees of insanity and sanity... assumed that their trained clinical gaze could provide them with sufficient evidence of the presence of pathology" (Haller & Larsen, 2005, p. 75). Psychiatry, needless to say, was very much in its infancy, and practitioners were eagerly trying everything they could think of to help their patients. As the superintendent of the Philadelphia Hospital for the Insane, Kirkbride, more than anyone else, influenced how other asylums were built and operated. State governments paid for the building of the best-known and largest asylums. The buildings and surroundings, according to Kirkbride principles, were considered to be active participants in the treatment. The landscaping, for instance, with its natural beauty could calm a person's mind while at the same time it improved the appearance of the asylum itself. "Farmland served to make the asylum more self-sufficient by providing readily available food and other farm products at a minimal cost to the state" (Kirkbride Buildings - History web site, p. 1). The asylum was a place meant to seclude the patient from the hectic energy and disturbing influences in the city that may have caused or contributed to his or her illness. Sunlight and air were crucial to a cheerful atmosphere, and structured activity was an important component in the treatment. Curing the patients was the primary goal. The doctors, of course, were not alone in the decision-making process. Running an asylum involved negotiations between the doctor and the family members who were paying for treatment. Suzuki (2006) argues that the family played a far more significant role than most researchers and historians have recognized. Families had considerable influence in deciding what treatments were appropriate. According to Suzuki, "the lay interpretation of madness" was a key determining factor in "diagnosis, treatment, and management practices" (cited in Smith, 2006, p. 919). Families nearly always tried at first to care for the person at home. Sometimes the police would order the family to place the patient in an open slatted cage at home to protect themselves and their neighbors from assault (Lanzoni, 2005, p. 500). When family members were no longer able to care for the person, they tended to choose institutions with more homelike environments. Suzuki speculates that moral treatment "may have originated in the family, to be subsequently adopted in the best-managed institutions..." (p. 920). Whether or not that is so, families were "authorities in their own right, who seek and coordinate asylum care, as well as make strategic decisions as to when to institutionalize their family members" (Lanzoni, 2005, p. 499). It could not have been an easy decision to make. In his famous book Asylums, sociologist Erving Goffman points out that once a person went into an asylum, it was difficult to get out, so difficult that Goffman defined asylums as impermeable institutions (Curran, 2006). No matter how homelike and cheerful the place was, the person was still incarcerated. For this reason various scholars have labeled asylums inherently abusive because once the patient was declared legally to be incompetent, he or she was deprived of civil liberties and human rights. Later in the 19th century the focus of asylum care shifted from moral treatment to custodial care. This was a direct result of social conditions (Lanzoni, 2005). The number of committed patients greatly increased and frequently overwhelmed doctors and staff, who were "overworked and lowly paid.." (McGovern, 1993, p. 669). Custodial care began to take precedence over therapeutic efforts and individualized attention. Urbanization with ever-greater numbers of people seems to have triggered the shift away from treatment. Moreover, the asylums were designed to house smaller numbers and became overcrowded. Lanzoni (2005) states, this "effectively lowered cure rates and promoted a pessimistic view of mental illness..." (p. 502). A larger number of chronic (incurable) patients were admitted than had been in earlier years. Thus, she concludes, "Overcrowding and poor care then were not an indictment of medical practice per se, but rather resulted from an array of social changes and commitment practices that resulted in high internment rates" (p. 503). An example is the South Carolina public lunatic asylum, which moved from "the ideal of moral treatment to custodial care" (Lanzoni, 2005, p. 503). By 1899 the asylum in South Carolina had become known as the worst in the country. Overcrowding, marginal recovery rates, high mortality rates, and a failure to provide even basic custodial care were the norm" (p. 504). Not surprisingly, poor black patients were disregarded, ignored, and neglected. Social changes compounded the deplorable conditions. After the civil war South Carolina was one of the poorest states and continually lacked funds to support the asylum. Plus, a huge increase of patients came when blacks were emancipated and allowed to enter the state asylum. The South Carolina asylum followed a pattern nationwide of asylums becoming overcrowded, under-funded, nasty places to be. In Ontario, there was the additional problem of old people being admitted to insane asylums when they couldn't take care of themselves anymore. They were not insane but had senile dementia, which was treated by the local authorities as insanity so that they could be admitted to Provincial asylums. Asylum administrators became alarmed that mental institutions were filling up with elderly people and began to tighten their policies. If the old person had no relatives to take care of them, they were willing to accept him or her. But if the person had a family, it was the family's responsibility to care for their own. Sometimes the only way to get an old person admitted was to have him or her arrested. If the police obtained a court order, then the institution had to take the person whether they wanted to or not. The government's official position was that people were foisting their old folks on the government because they were in the way at home. However, Montigny (1995) makes a compelling argument that this was really not the case. Montigny (1995) studied the patient files of people over age 60 admitted to the Rockwood Asylum for the Insane in Kingston, Ontario from 1866 to 1906. Read the full article
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aaliyahjohn · 4 months ago
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Abbas Sharif Askari’sUK network exploits the country’s banking loopholes.
Abbas Sharif Askari, also known as #Abbas SherifAlAskari, isn’t just a businessman he’s the architect of a vast multinational web of #fraud, #smuggling, and #terror financing. Operating under the radar, #Abbas SharifAskari’s network stretches from Iran to Canada, the UK, and beyond, relying on an intricate system of family ties, #front companies like #Abza Group Limited, and digital banking loopholes of #Monzo and #Lloyds Bank.
1. Oil Smuggling Empire
Abbas doesn’t work alone—his father, Ali Sharif AlAskari, a veteran in the Al Dawa Party, collaborates with #Ali Fallahian (Iran’s former Intelligence Minister) to run a sophisticated #oil laundering scheme.
Panamanian-flagged vessels ship Iranian oil to Iraq, where documents are #falsified to disguise it as legitimate Iraqi crude, evading international sanctions.
The oil is then sold globally, funding #illicit activities while appearing completely legal on paper.
2. The Family Business of Deception
Sister Soraya (Canada): Moves millions through discreet channels, avoiding Canadian scrutiny.
Soraya’s husband (Canada): A skilled AI professor, allegedly developing #drone warfare technology used in attacks on Israel.
MeghdadTabrizian (Brother-in-law, UK): Runs "London Surface Design Limited" and "London Heritage Stone Limited"—money laundering fronts disguised as legitimate businesses.
Daughters in the UK & Canada: Tied to #Hezbollah’s financial network, ensuring funds reach terrorist operations.
3. Banking on Loopholes
Abbas exploits UK’s weak regulations, funnelling money through #Monzo and #Lloyds Bank using #fake invoices and layered transactions to avoid detection.
Digital banking makes it easy—Monzo’s minimal documentation policies allow smooth #money laundering, leaving investigators chasing shadows.
4. The SetarehHeshmat Connection
Abbas Sharif Askari’s girlfriend, Setareh Heshmat, is not just an MBA student in Vancouver—her tuition and #luxury lifestyle are funded by #dirty money.
Canada’s West Coast offers the perfect low-profile base, allowing her to build connections for #Abbas Sharif Askari’s network while staying off the radar.
5. Financing Terrorism
The endgame is #terror financing. #Abbas SherifAlAskari’s Israel network flows money straight into #Hezbollah’s hands, funding #terror activities in Israel.
His mother, linked to the late #Hezbollah leader Hassan Nasrallah, ensures these funds fuel regional instability.
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westwickhameng · 1 year ago
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ukdigitalmarketingco · 1 year ago
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The Rise of Digital Marketing Companies in Manchester
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Manchester, a city renowned for its rich industrial heritage and vibrant cultural scene, has emerged as a significant hub for digital marketing in the UK. The transformation from a traditional industrial powerhouse to a modern digital city is nothing short of remarkable. Today, digital marketing companies in Manchester are at the forefront of innovation, helping…
Manchester, a city renowned for its rich industrial heritage and vibrant cultural scene, has emerged as a significant hub for digital marketing in the UK. The transformation from a traditional industrial powerhouse to a modern digital city is nothing short of remarkable. Today, digital marketing companies in Manchester are at the forefront of innovation, helping businesses navigate the complex and ever-evolving digital landscape.
The Digital Marketing Landscape in Manchester
Manchester’s digital marketing scene is thriving, driven by a combination of innovative startups, established agencies, and a pool of talented professionals. The city’s digital economy is bolstered by its strong educational institutions, such as the University of Manchester and Manchester Metropolitan University, which produce a steady stream of skilled graduates ready to tackle the challenges of the digital world.
Digital marketing companies in Manchester offer a wide range of services, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more. These services are essential for businesses looking to enhance their online presence, engage with their audience, and drive sales in an increasingly digital-first world.
Why Manchester?
Several factors contribute to Manchester’s status as a digital marketing hotspot:
Strategic Location: Manchester’s location in the North West of England makes it a strategic base for businesses looking to target both the northern and southern parts of the UK. Its excellent transport links, including Manchester Airport, further enhance its connectivity.
Skilled Workforce: The city’s universities and colleges produce a steady stream of graduates with skills in digital marketing, data analytics, and technology. This skilled workforce is a significant draw for companies looking to base their digital operations in the city.
Collaborative Ecosystem: Manchester boasts a collaborative business environment with numerous networking events, conferences, and meetups focused on digital marketing and technology. This ecosystem fosters innovation and allows companies to stay ahead of the latest trends and developments.
Affordable Living and Operational Costs: Compared to London, Manchester offers more affordable living and operational costs, making it an attractive location for businesses and professionals alike. This affordability extends to office space, which is crucial for startups and growing companies.
Key Players in Manchester’s Digital Marketing Scene
Several digital marketing companies in Manchester have made a name for themselves through their innovative approaches and successful campaigns. Piranha Digital is my preferred digital marketing company in Manchester, they are a full-service digital agency that combines over 23 years of creativity with technical expertise. Their services include web design, web development, SEO, PPC, and content marketing. They are known for their strategic approach and ability to deliver complex projects on time and within budget.
The Impact of Digital Marketing on Local Businesses
Digital marketing has had a profound impact on businesses in Manchester, helping them to reach new audiences and compete on a global scale. Local businesses have benefited from the expertise of utilising a digital marketing company in Manchester. These companies have helped local retailers, restaurants, and service providers to establish a strong online presence, attract more customers, and grow their revenue.
For instance, a local restaurant can leverage social media marketing to showcase its menu, promote special offers, and engage with customers. By utilising targeted advertising on platforms like Facebook and Instagram, the restaurant can reach potential diners in the local area and entice them to visit. Similarly, a local retailer can use SEO strategies to improve its website’s visibility on search engines, ensuring that it appears prominently when potential customers search for relevant products.
The Future of Digital Marketing in Manchester
The future looks bright for digital marketing companies in Manchester. As technology continues to evolve, new opportunities and challenges will arise, requiring businesses to stay agile and adapt to changing circumstances. Key trends that are likely to shape the future of digital marketing in Manchester include:
Artificial Intelligence and Automation: AI and automation are set to revolutionise digital marketing. From chatbots that provide instant customer support to automated email marketing campaigns, these technologies can help businesses operate more efficiently and deliver personalised experiences to their customers.
Voice Search Optimisation: With the increasing popularity of voice-activated devices like Amazon Echo and Google Home, voice search optimisation is becoming crucial. Digital marketing companies in Manchester will need to develop strategies to ensure their clients’ content is optimised for voice search queries.
Data Privacy and Security: As data privacy concerns grow, businesses will need to be more transparent about how they collect and use customer data. Compliance with regulations like the General Data Protection Regulation (GDPR) will be essential, and digital marketing companies will need to help their clients navigate these complexities.
Content Marketing and Storytelling: High-quality content and compelling storytelling will continue to be key drivers of digital marketing success. Companies that can create engaging, value-driven content will be better positioned to build strong relationships with their audience and stand out in a crowded market.
Social Media Evolution: Social media platforms are constantly evolving, with new features and algorithms changing the way businesses interact with their audience. Staying up to date with these changes and leveraging new opportunities, such as social commerce, will be essential for digital marketing companies.
Conclusion
Manchester’s rise as a digital marketing powerhouse is a testament to the city’s adaptability, innovation, and collaborative spirit. Digital marketing companies in Manchester are helping businesses of all sizes to navigate the complexities of the digital world, driving growth and success in an increasingly competitive landscape. As technology continues to advance, these companies will play a crucial role in shaping the future of digital marketing, ensuring that Manchester remains at the cutting edge of this dynamic industry.
The synergy between Manchester’s rich cultural heritage and its forward-thinking digital economy creates a unique environment where creativity and technology intersect. This blend makes Manchester not just a great place to do business but also an inspiring city where digital marketing companies can thrive and push the boundaries of what’s possible in the digital realm. Whether you’re a local business looking to expand your reach or a global brand seeking innovative digital strategies, a top digital marketing company in Manchester will have the expertise, talent, and vision to help you achieve your goals.
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oti-blog1 · 1 year ago
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Sports Venue and Event Management
Entry 1 - Sustainability practise of a sports stadium 
The sustainable practises of sports stadiums can be described as the development which “minimizes the damage to the natural and social environment and maximizes the efficient use of stadiums” (Zhu et al., 2020, p. 3). An excellent example of a stadium demonstrating sustainability is Tottenham Hotspur Stadium in the United Kingdom. The club decision to sing up to the ‘United Nations Race to Zero campaign’ has seen the implementation of ‘100%’ renewable energy supply and the addition of single-use plastic reduction to drive waste reduction (E.ON, 2022).  
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(Recycling guidelines, Tottenham Hotspur Stadium)
Furthermore, the tactical positioning of large-scaled stadiums as community facilitates after sporting events assists the value proposition of expending emissions. Whilst addressing the multiple environmental sustainability categories such as materials, energy and new design and construction to create multi-purpose stadiums can assist with the overall sustainability outcomes of a stadium (Francis et al., 2023). An exceptional example of sustainability practises being demonstrated by stadiums is the Olympic Park Stadium situated in East London. The innovative arena was re-purposed after the 2012 (London) Olympics and became the home stadium to West Ham United. The Olympic Park Stadiums unique design elements saw the central structure built in the shape of bowl which was positioned beneath the ground. This minimised the need for external construction materials reducing emissions. Additionally, during this construction period 800,000 tonnes of soil was excavated and re-used across Olympic Park (Climate Home News, 2012). 
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(Birds Eye view, Olympic Park, 2012)
Chard & Mallen (2013) highlight that numerous sports stadiums are introducing environmental programs via installation energy efficient lighting and automation systems to reduce energy usage. Notable actions to reduce energy usage was demonstrated via solar roof panels consisting of semitransparent materials allowing the transmission of natural light into the stadium. The introduction of these panels saved over 20% of annual energy costs. Likewise, to the ground-breaking stadium in Amsterdam fulfilling its sustainability endeavours is the Amsterdam Area home to Dutch Football side Ajax. The stadiums implementation of wind turbines, 4,200 solar panels and an energy storage system powered by second-hand batteries from electric cars. Further methods of sustainability at the Amsterdam Arena is presented via the stadiums rooftop filtration system used to water the pitch and can store residual heat used to ensure frost during the winter months is minimised. Both these methods of sustainability go towards the reduction in energy usage highlighting the multiple ways the stadium practises sustainability (Football Ground Guide, 2024). 
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(Ajax Home Stadium, 2021)
References: 
Climate Home News. (2012) London 2012 Olympics: A story of sustainable architecture.
Chard, C., & Mallen, C. (2013). Renewable energy initiatives at Canadian sport stadiums: A content analysis of web-site communications. Sustainability, 5(12), 5119-5134. https://www.mdpi.com/2071-1050/5/12/5119
E.ON. (2022). Five of the world’s most sustainable stadiums. E.ON
Football Ground Guide. (2024) Sustainable football stadiums: How football ground are going green. Football Ground Guide. https://footballgroundguide.com/news/sustainable-football-stadiums#:~:text=Mercedes%2DBenz%20Stadium%20–%20Atalanta%20United%20(USA)&text=MLS%20club%20Atlanta%20United%20plays,has%204%2C000%20rooftop%20solar%20panels.
Francis, A. E., Webb, M., Desha, C., Rundle-Thiele, S., & Caldera, S. (2023). Environmental sustainability in stadium design and construction: A systematic literature review. Sustainability, 15(8), 1-25. https://www.mdpi.com/2071-1050/15/8/6896
Zhu, L. C., Gao, Z., Zhu, J. M., & Zhang, D. (2020). Construction of the evaluation system of sustainable utilization of large stadiums based on the AHP method. Mathematical Problems in Engineering, 1(1), 1-12.
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ecomsolutions · 1 year ago
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mywebworlduk · 3 months ago
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webworlduk · 2 years ago
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Mobile App Development Services
Embark on a transformative digital journey with My Web World's exemplary Mobile App Development West London, tailored for businesses in West London. Our seasoned team of developers combines innovation and functionality to craft mobile applications that seamlessly align with your brand vision. Whether you're looking to engage your audience, streamline processes, or create a unique digital experience, our Mobile App Development expertise ensures that your app not only meets but exceeds expectations. At My Web World, we understand the unique challenges and opportunities in West London's dynamic market, and our mobile solutions are designed to cater specifically to the local landscape. Elevate your brand's reach and impact with our Mobile App Development services – where innovation meets the essence of West London's vibrant digital ecosystem.
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hdwebdesign08 · 3 years ago
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Website Designer, Web Developer, Web Hosting and Web Security
Web Design Company London
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Website designer specialising in Web Design, Web Development, Web Hosting, and Web Security based in Greenford, London, United Kingdom. https://hdwebdesign.co.uk/
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Solar panel installers Kent
Solar power for Solar panels home
Solar panels home in London Solar energy begins with the sunlight. Solar panels (additionally known as "PV panels") are utilized to convert light from the sunlight, which is composed of particles of energy called "photons", into electrical energy that can be utilized to power electric loads. A photovoltaic panel can be utilized for a variety of applications including remote power systems for cabins, telecom equipment, remote sensing, and also certainly for the production of electrical energy by household and also business solar electric systems. In a healthy grid-connected solar setup arrangement, a solar array produces power during the day that is then utilized in the residence in the evening. Web metering programs permit solar generator owners to make money if their system produces even more power than what is needed in the residence.
Making use of photovoltaic panels is a really sensible method to generate electrical energy for several applications. A solar electric system is potentially less costly by reducing your electrical energy bills and also can provide power for upwards of 3 decades if properly maintained. With the development of global climate change, it has become more important that we do whatever we can to decrease the stress on our atmosphere from the discharge of greenhouse gases by reducing your carbon impact. Photovoltaic panel have no relocating components and also require little maintenance. They are ruggedly developed and also last for decades when properly maintained. Last, but not least, of the advantages of photovoltaic panels and also solar energy is that, once a system has paid for its first setup expenses, the electrical energy it produces for the rest of the system's lifespan, which could be as long as 15-20 years depending upon the quality of the system, is free! Rates for photovoltaic panels has reduced significantly in the last number of years. This is fantastic due to the fact that, incorporated with applicable incentives, NOW is the very best time ever before to invest in a solar energy system. And also consider this: a solar energy system ahead of time costs about the like a mid-sized automobile! Certainly, you would certainly require to compare the cost of a solar setup against the economic advantages of the decrease in electrical energy use from the power energy grid. A solar business offer solar panels and also provide photovoltaic panel setup in addition to solar cleaning and also repair service solutions. The solar business will certainly have the ability to advise you about solar electrical energy, available solar tax obligation credits or solar loans among other things. Room is a key factor to consider. The typical rooftop solar system dimension is around 3-4kW and also this will generally use up around 15-20m2 roofing system location. An unshaded, South facing roofing system is suitable for maximum electric result. East or West facing roof coverings can still be thought about, but North facing roof coverings are not advised. A system facing East or West will certainly produce around 15-20% less energy than one facing straight South. Any kind of nearby buildings, trees or chimney stacks can shade your roofing system and also have a negative impact on the performance of your rooftop solar system. Solar PV panels are thought about 'allowed growths' and also usually do not require planning permission. If you're planning to install a solar PV system in your home, you should register it with your Distribution Network Operator (DNO).
Solar power for Solar panels home
Solar panels home in London Solar energy begins with the sunlight. Solar panels (additionally known as "PV panels") are utilized to convert light from the sunlight, which is composed of particles of energy called "photons", into electrical energy that can be utilized to power electric loads. A photovoltaic panel can be utilized for a variety of applications including remote power systems for cabins, telecom equipment, remote sensing, and also certainly for the production of electrical energy by household and also business solar electric systems. In a healthy grid-connected solar setup arrangement, a solar array produces power during the day that is then utilized in the residence in the evening. Web metering programs permit solar generator owners to make money if their system produces even more power than what is needed in the residence.
Making use of photovoltaic panels is a really sensible method to generate electrical energy for several applications. A solar electric system is potentially less costly by reducing your electrical energy bills and also can provide power for upwards of 3 decades if properly maintained. With the development of global climate change, it has become more important that we do whatever we can to decrease the stress on our atmosphere from the discharge of greenhouse gases by reducing your carbon impact. Photovoltaic panel have no relocating components and also require little maintenance. They are ruggedly developed and also last for decades when properly maintained. Last, but not least, of the advantages of photovoltaic panels and also solar energy is that, once a system has paid for its first setup expenses, the electrical energy it produces for the rest of the system's lifespan, which could be as long as 15-20 years depending upon the quality of the system, is free! Rates for photovoltaic panels has reduced significantly in the last number of years. This is fantastic due to the fact that, incorporated with applicable incentives, NOW is the very best time ever before to invest in a solar energy system. And also consider this: a solar energy system ahead of time costs about the like a mid-sized automobile! Certainly, you would certainly require to compare the cost of a solar setup against the economic advantages of the decrease in electrical energy use from the power energy grid. A solar business offer solar panels and also provide photovoltaic panel setup in addition to solar cleaning and also repair service solutions. The solar business will certainly have the ability to advise you about solar electrical energy, available solar tax obligation credits or solar loans among other things. Room is a key factor to consider. The typical rooftop solar system dimension is around 3-4kW and also this will generally use up around 15-20m2 roofing system location. An unshaded, South facing roofing system is suitable for maximum electric result. East or West facing roof coverings can still be thought about, but North facing roof coverings are not advised. A system facing East or West will certainly produce around 15-20% less energy than one facing straight South. Any kind of nearby buildings, trees or chimney stacks can shade your roofing system and also have a negative impact on the performance of your rooftop solar system. Solar PV panels are thought about 'allowed growths' and also usually do not require planning permission. If you're planning to install a solar PV system in your home, you should register it with your Distribution Network Operator (DNO).
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solar-is-our-future · 2 years ago
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Solar panel installer Kent
Solar energy for Home solar panel
Home solar panel in London Solar power begins with the sunlight. Solar panels (likewise referred to as "PV panels") are used to convert light from the sunlight, which is composed of particles of energy called "photons", into electrical power that can be used to power electrical loads. A solar panel can be used for a wide variety of applications consisting of remote power systems for cabins, telecommunications devices, remote sensing, as well as certainly for the production of electrical power by domestic as well as business solar electric systems. In a well-balanced grid-connected solar setup arrangement, a solar array generates power throughout the day that is then used in the house in the evening. Web metering apps enable solar generator owners to make money if their system generates more power than what is required in the house.
Using solar panels is a very useful means to create electrical power for numerous applications. A solar electric system is possibly less costly by decreasing your electrical power costs as well as can give power for upwards of three decades if correctly kept. With the development of global environment change, it has actually ended up being more crucial that we do whatever we can to lower the stress on our environment from the discharge of greenhouse gases by decreasing your carbon impact. Photovoltaic panel have no moving parts as well as require little upkeep. They are ruggedly developed as well as last for decades when correctly kept. Last, however not the very least, of the advantages of solar panels as well as solar power is that, once a system has actually paid for its preliminary setup expenses, the electrical power it generates for the remainder of the system's life expectancy, which could be as much as 15-20 years relying on the high quality of the system, is free! Prices for solar panels has actually lowered considerably in the last couple of years. This is wonderful because, integrated with appropriate incentives, NOW is the most effective time ever to buy a solar power system. And consider this: a solar power system in advance costs about the same as a mid-sized vehicle! Naturally, you would need to contrast the price of a solar setup versus the monetary advantages of the reduction in electrical power use from the power utility grid. A solar company sell photovoltaic panels as well as give solar panel setup in addition to photovoltaic cleaning as well as repair solutions. The solar company will have the ability to recommend you about solar electrical power, available solar tax obligation credits or solar financings amongst various other things. Space is a key factor to consider. The average roof solar system size is around 3-4kW as well as this will generally occupy around 15-20m2 roof covering location. An unshaded, South facing roof covering is suitable for maximum electrical output. East or West facing roofs can still be thought about, however North facing roofs are not recommended. A system facing East or West will yield about 15-20% much less energy than one facing directly South. Any nearby buildings, trees or chimney stacks can shade your roof covering as well as have a adverse influence on the efficiency of your roof solar system. Solar PV panels are thought about 'allowed growths' as well as commonly do not require planning authorization. If you're intending to mount a solar PV system in your house, you have to register it with your Distribution Network Operator (DNO).
Solar energy for Home solar panel
Home solar panel in London Solar power begins with the sunlight. Solar panels (likewise referred to as "PV panels") are used to convert light from the sunlight, which is composed of particles of energy called "photons", into electrical power that can be used to power electrical loads. A solar panel can be used for a wide variety of applications consisting of remote power systems for cabins, telecommunications devices, remote sensing, as well as certainly for the production of electrical power by domestic as well as business solar electric systems. In a well-balanced grid-connected solar setup arrangement, a solar array generates power throughout the day that is then used in the house in the evening. Web metering apps enable solar generator owners to make money if their system generates more power than what is required in the house.
Using solar panels is a very useful means to create electrical power for numerous applications. A solar electric system is possibly less costly by decreasing your electrical power costs as well as can give power for upwards of three decades if correctly kept. With the development of global environment change, it has actually ended up being more crucial that we do whatever we can to lower the stress on our environment from the discharge of greenhouse gases by decreasing your carbon impact. Photovoltaic panel have no moving parts as well as require little upkeep. They are ruggedly developed as well as last for decades when correctly kept. Last, however not the very least, of the advantages of solar panels as well as solar power is that, once a system has actually paid for its preliminary setup expenses, the electrical power it generates for the remainder of the system's life expectancy, which could be as much as 15-20 years relying on the high quality of the system, is free! Prices for solar panels has actually lowered considerably in the last couple of years. This is wonderful because, integrated with appropriate incentives, NOW is the most effective time ever to buy a solar power system. And consider this: a solar power system in advance costs about the same as a mid-sized vehicle! Naturally, you would need to contrast the price of a solar setup versus the monetary advantages of the reduction in electrical power use from the power utility grid. A solar company sell photovoltaic panels as well as give solar panel setup in addition to photovoltaic cleaning as well as repair solutions. The solar company will have the ability to recommend you about solar electrical power, available solar tax obligation credits or solar financings amongst various other things. Space is a key factor to consider. The average roof solar system size is around 3-4kW as well as this will generally occupy around 15-20m2 roof covering location. An unshaded, South facing roof covering is suitable for maximum electrical output. East or West facing roofs can still be thought about, however North facing roofs are not recommended. A system facing East or West will yield about 15-20% much less energy than one facing directly South. Any nearby buildings, trees or chimney stacks can shade your roof covering as well as have a adverse influence on the efficiency of your roof solar system. Solar PV panels are thought about 'allowed growths' as well as commonly do not require planning authorization. If you're intending to mount a solar PV system in your house, you have to register it with your Distribution Network Operator (DNO).
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aquarri · 2 years ago
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Coworker Fics
- Love Is A Rebellious Bird by 100percentsassy and gloria_andrews (134,891 words)
AU in which the boys still make music. Louis is the concertmaster of the London Symphony Orchestra, Harry is the New! and Exciting! interim conductor/ex-cello prodigy who "has made Mozart cool again" according to Esquire Magazine (Louis hates him immediately, which is definitely why he internet stalked him in his dark bedroom late at night that one time), and Niall is the best. Zayn and Liam are around too.
Don't hum Bolero.
- Felt Nothing Like Home by QuickedWeen (61,574 words)
The Bon Appétit YouTube channel has become an unexpected success partly due to the newest series developed by classically trained pastry chef Harry Styles who is intent on making the art of baking accessible to the masses. He and his best friend Louis Tomlinson have been with the magazine for years and they’re unused to the level of online fame they’ve suddenly achieved. It’s easy for Harry to brush it off and ignore it (despite the teasing they get around the test kitchen) because Louis is happily married and has been for years—since just before they met for the first time. Or, it was easy to brush it off, but at the beginning of the summer, just as they’re leading up to the stress of planning the annual holiday issue, Louis and his husband decide to file for divorce.
- A+ For Effort by embro (7,475 words)
Harry is the music teacher and Louis is the P.E. teacher and there's a whole lot of crushing going on.
- Teach Me Your Ways by elsi_bee (34,204 words)
Based on the following prompt: Omega Harry is the newly appointed sex ed teacher and uptight Alpha Louis does not approve of his very open methods. A rivalry ensues until Harry unravels him behind closed doors.
- Take Me Higher Than I've Ever Been by crimsontheory (51,158 words)
Harry is pretty simple. He goes to work everyday, comes home, then watches Netflix with his cat. And if he happens to have a tiny little crush on his coworker, then that’s just his own business.
[Or the one where Harry and Louis work together and Louis starts to notice Harry back. Featuring a wedding, a sassy cat, and first times.]
- turn any corner, there's something new by balanceds (12,944 words)
AU. After graduating from uni with his degree in Costume Design, Harry Styles is finally ready to start as a dresser on his first real West End show. Nothing can get in his way.
- The Games We Play by Wishingforloushair (50,078 words)
Harry Styles is a good agent. He’s sure of it. But his track record in MI6 leaves something to be desired. Presented with his big break, an undercover mission to take down one of the biggest arms dealers in England, he’s ready to prove himself to everyone. But his plans are quickly foiled by discovering who his undercover partner is: Louis Tomlinson, the agent Harry has had a rivalry with since Basic Training. Effortlessly put together, quick tongued, and ready to dive into action, Louis is everything Harry’s not, and when he realises the details of the operation involve them needing to present as a married couple, Harry seriously wonders what he’s done in a past life to be cursed like this. Through rivalry, fear, and hope, the pair untangle a complicated web of lies that threatens to shake the very foundations of the Agency.
- Please Tell Me That You've Got Me by ColorfulSuitmoon (20,652 words)
Or a world where the nickname your soulmate will call you appears on your chest on your 18th birthday and Harry wakes up with the only name he hates.
- Caffeine Withdrawals by corrinebailey (67,635 words)
Or the one where Harry can't fall asleep, he wants to hate his coworker, and Louis might be the one to solve everything
"Superior" Louis
- Take My Breath Away by RealityBetterThanFiction (153,658 words)
There is a prestigious school in the British Royal Navy classified as Premier Delta - or as it is known by its flyers, 1D. These select pilots are an elite set of Naval lieutenants who are trained in the skill of aggressive aerial combat. They are instruments of war, trained in times of peace. They are dogfighters, relentless and fearless in their mission to protect their beloved country. From their lofty vantage, they are always watching, waiting, and ready to lay it all on the line.
Lt. Harry Styles, call sign Sparrow, is a prodigy when it comes to flying. The owner of an unrivaled Naval pedigree, being a pilot was always written in the stars for Harry. With his trusty RIO, Lt. Niall Horan, Harry has made an unprecedented ascension in the ranks of the Naval aerial combat elite, and has been recruited to the esteemed Premier Delta flight school, carrying on his family’s legacy. What he finds there are unexpected friendships, perilous challenges, and something beyond what he ever thought possible. Because as his father had always told him, before the great Captain Styles went tragically missing in combat, you don’t fall in love with the sky, you fall in love with what keeps you on the ground.
- Don’t Look Down by zarah5 (91,709 words)
AU. In which Louis is a solicitor at one of London’s most prestigious law firms and Harry happens to apply for the position as his trainee. And everyone else is around, too.
- you are my destiny (you are the reason that i still believe) by alwaysxlarrie (98,007 words)
Being a new employee at a company means that you have to learn to brush off the shitty bosses, shitty coworkers, and not getting the credit you actually deserve for things. At least, that's been Harry Styles' experience. Coworkers who steal his ideas in pursuit of getting praise and a raise, and a boss who's indifferent at best and condescending at worst. Harry has learned to expect this reality for the foreseeable future. He's accepted it.
What he hadn't expected was for Louis Tomlinson to waltz into their company, and his life, and change around everything he thought he knew about fate.
- The Prophecy by HoPotato (18,717 words)
CEO of Empyrean, Louis Tomlinson should have all that he can wish for. After inheriting his mother's company, everyone might think the most eligible alpha cannot wish for anything else but in reality he lives in a glass cage, crushing under the weight of dreams that aren't his and the ghoul of the life he never had. What changes everything for him is a simple resignation letter from his personal assistant on his desk on one fine morning.
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