#adformats

[zoofsoftware]

Test your knowledge of the Google campaign 📈💡

Calling all digital marketers! How well do you know Google campaigns? Take our quiz and find out! 🎉 Comment on your answers and tag your team for a friendly competition. 🚀💼

Which of the following is a new trend in Google Ads automation?

a) Manual keyword bidding

b) Smart Bidding

c) Cost-per-impression bidding

d) Bulk ad creation

. . ➡️For more information, please visit our website: https://zoofinc.com/ ➡Your Success Story Begins Here. Let's Grow Your Business with us!

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[garyglobalsolutions]

📢Discover the diverse range of ad formats available to elevate your brand's message and drive engagement. Get a free consultation today! 🆓📞

🌐Contact Us: https://garyglobalsolutions.com/contact-us  

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✨ Experienced Team

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Follow 👉🏻 @garyglobalsolutions for the latest #marketing trends 📲

[afsanaakhter1999]

"Unlock Success with Our Targeted Google Ads Campaign Services: Propel Your Business to New Heights!"

Experience unparalleled growth and enhance the visibility of your brand by utilizing our meticulously designed Google Ads Campaign Services. Our team of professionals utilizes state-of-the-art techniques to effectively reach your target audience, optimize your return on investment, and propel your business to unprecedented heights. Embrace the potential of precise advertising and unlock a gateway to triumph. Allow us to enhance your online presence and transform mere clicks into loyal customers. Are you prepared to conquer the digital realm? Collaborate with us for unmatched outcomes.

[beyondlightdigital]

Social Media Advertising 101: How to Use Social Media Ads to Increase Leads

Social media advertising is an effective way to increase leads online. By using targeted ads and the right ad formats, businesses can reach their ideal audience and encourage them to take action. A/B testing can also be used to identify the most effective ads and optimize lead generation efforts.

[adpumb]

The best way to drive sales and engage people is by using interstitial ads. Learn how you can use these ads to drive higher conversion rates and to increase ad revenue of your app.

[moremarketresearch]

New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads Study from Magna and Roku

New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads Study from Magna and Roku. Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads. January 19, 2023, NEW YORK - MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice as favorable as traditional TV ads for consumers. Today, marketers want to stand out in the shift to streaming. Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Three new “Beyond the :30” video ad formats were tested: - Thematic Tagged Vignette: A 30-second animated ad where a brand celebrates streaming. - Roku Original Vignette: A 30-second ad where a brand references the Roku Original show being streamed. - Watch Alongs: Ad breaks where a brand sponsors discussion about the show or movie being streamed. All three “Beyond the :30” ads posted stronger results than traditional TV ads for top-of-mind brand recall (+57% “Beyond the :30” vs. +43% traditional), brand favorability (+8% vs. +3%), and intent to search (+16% vs.+ 9%). These results illustrate the strong promise of “Beyond the :30” ads, including enhancing brand awareness and promoting purchases. “In the current advertising environment, it is important to recognize that viewers can easily skip over advertising, but our study found they are less likely to do so if the ads are as entertaining as the programming and present a more enjoyable experience,” said Kara Manatt, EVP and managing director, intelligence solutions, MAGNA. “One of the most memorable formats for viewers is Watch Alongs, likely because the advertiser is offering the viewer added value to the show they are watching.”

Key findings from Beyond the :30 on Streaming TV include:

- Thematic Tagged Vignettes catch attention: 65% of respondents agreed that the spots “taught me something new,” besting traditional spots by some 20 points. - Roku Original Vignettes triple return on purchase intent: +10% purchase intent for Roku Originals Vignettes vs +3% for traditional TV ads. - Watch Alongs improve recall: 66% top-of-mind ad recall for Watch Alongs vs. 39% for traditional ads. “Better TV storytelling for brands starts with Roku,” said Asaf Davidov, director, head of ad measurement and research at Roku. “The takeaway for marketers is clear — the key to winning the entire streamers’ journey is surprising and delighting beyond the traditional TV spot.” The research involved multiple brands representing different verticals, including T-Mobile and Subaru. An at-home panel of 1,316 viewers was divided into randomized exposed and control groups, who watched content of their choice interspersed with streaming-specific advertising and traditional advertising. Following the content-viewing experience, viewers were surveyed to assess the impact on brand key performance indicators, or KPIs, and to learn more through consumers’ points of view. Read the full article

[allaboutlive]

Interactive add-ons for in-feed ads on TikTok

TikTok announced their rollout of interactive add-ons for in-feed ads. The update aims at offering a way for brands to create more engaging ads on the platform with the newly added popups, stickers and other visual elements. Interestingly, TikTok tiered these new features into a standard and premium provisions as displayed below.

According to TikTok, the add-ons include:

Pop-out Showcase, which is a product pop-up at the end of the video

Gesture, an interactive display card to prompt swipes and gamify the product interactions, and drive conversions

Super Like, animated reactions

Display Card, which would appear at the bottom of the user screen to provide context for the promotion in the video

Gift Code Sticker, to personalize reward experience for users

Voting and Countdown stickers, which are similar to the poll and countdown features on Instagram stories

This update from TikTok is for sure seen as an act of catching up with ad provisions like other well-matured social media platforms like Facebook, Twitter and Snap. I previously discussed TikTok’s disadvantages in inserting ads, specifically video ads because of the platform’s short video limit. However, with its recent launch of 10-minute videos and these new add-ons, these interactive stickers and seconds-long animated ads would be some of TikTok’s first efforts to achieve both an ad revenue while sticking with its short form and fast-paced content environment. TikTok also continues to appeal these new features to advertisers with data about its engaged users, where 57% of viewers are more likely to search for brand information when they are in contact with businesses on TikTok and that active sharers are significantly more like to visit physical stores and land on a purchase. 

Following, I would like to learn more about how these interactive ad pricing may be similar or different from that on Facebook Business Suite and Google Ads, and how well they are going to help brands drive web traffic, consumer engagement and sales in the coming months.

[vianinja]

[adplatforms]

Verizon Media builds out Moments native ads to allow gaming, carousels and shopping

Verizon Media has increased the capabilities of its Moments native advertising format to give marketers more options than before, opening up the format to new gaming, shopping, 360-degree and carousel products.

The group, formerly known as Oath, is looking to position itself to better benefit from an upswing in native ads in the US with it comprising almost 60% of digital display spend in 2018 according to research from eMarketer.

On top of partnering with Microsoft earlier this year to add its native formats to the likes of MSN, Outlook and Xbox properties, the company has also expanded its capabilities to better tailor to the demands of marketers.

Firstly, it has introduced touchpoints that allow brands to build shoppable experiences in ads, courtesy of digital pins. Next, game advertisers can now demo their titles in the ad blocks without any need to pre-install. Carousel ads can showcase multiple products – dynamic product ads can resurface abandoned carts in the carousel. A new panorama feature is capable of housing 360 experiences on mobile. And finally, marketers can add countdowns to their ads, effective calls to action during sales and events.

Stuart Flint, vice president EMEA at Verizon Media: "Our Moments formats allow us to give customers exciting canvases to connect with mobile users, allowing full-screen interaction placed in premium content to reach optimum brand and performance goals. Feedback from our clients has been positive and useful, allowing us to improve our offering with new and exciting features that provide a more immersive experience for consumers."

It claims to have run 800 campaigns through Moments before the latest update, and is on the hunt for more brands to adopt the format in its many adaptable forms.

Source: https://www.thedrum.com/news/2019/02/21/verizon-media-builds-out-moments-native-ads-allow-gaming-carousels-and-shopping

[aprimemarketplace]

Check out this beautiful instrument and more at Aprimemarketplace.com!

[boutwelljd]

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[smartpro1]

[coolelectronicsnow-blog]

Dashboard Phone Holder makes driving directions easy to follow with this phone holder. 

[greatestdealsmallcom-blog]

Back to School Are you ready?  Check this out!

https://www.amazon.com/BAGTOP-School-Backpack-Set-Drawstring/dp/B07KFHSRF1/ref=sr_1_13?adFormat=grid&adId=searchbar&adMode=search&adType=smart&creativeASIN=searchbar&imprToken=LQmozVbD-dM1Y1eAbJyYRw&impressionTimestamp=1566424456965&keywords=back+to+school+supplies+for+girls&linkCode=w42&qid=1566424465&ref-refURL=https%3A%2F%2Fgreatestdealsmall.com%2F&s=gateway&sig=undefined&sigts=undefined&slotNum=1&sr=8-13

[mrmillersuperstore-blog]

Are you looking to track all your fitness goal? This Fitbit is what you need! For this and more check out mrmillersuperstore.com!