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isimplyjed1-blog · 5 years ago

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Nine Proven Techniques To Boost Adsense Earnings

In case you are a blogger and Adsense is your top source of revenue, you can’t afford to disregard the importance of Adsense optimization. When we talk about Adsense optimization, there are many things but the main goal is to get high eCPM and get greater cost per click. Else, despite of good Adsense CTR, you might not be making good earnings. this is something very common about non-English blog. If you fall within the category of these adsense publishers, who are getting huge traffic but Adsense incomes is still low, it’s time to understand factors which can be mentioned below and this will really helps to boost Adsense CPC and overall revenue.

What is Adsense CPC

Lets begin with answering simple question first and then we will move to some working tips to increase adsense earnings. CPC stands for Cost Per Click, in short, money which you make/click is what CPC. Now, you might have observed Adsense Publisher talking more about CTR and less about CPC. If you are really serious about your Adsense earnings, you need to work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with high CPC with good CTR can create a big difference. CPC has nothing to do directly with your traffic, if you would understand and observed micro-niche blogs, you might have found out despite of less traffic such sites make more money from Adsense. Reason is simple and that is eCPM for such blogs are so high that you get paid really well for CPC and then there are other elements like ad competition, keywords and many more.

Must read:

Secret to earn $50/click from AdSense

Factors that Affect Adsense CPC

Nine Proven Techniques To Boost Adsense Earnings

1. Blog Niche

First thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.Well! Let me clarify one thing here that you’re going to choose niche however there are niches that can pay you high CPC. Yes! Here is the list of niches that can give you high return, I have arranged them in decreasing order of CPC.

Downloads Website

Health and Fitness

Insurance

Automobile

Make Money Online

Marketing and Advertising

Technology

Personal Finance

Blogging Tips & Tricks

Foreign Exchange Trading (Forex)

Search Engine Optimization (SEO)

Domain Names and Registration

Web Development

Law Firms and Attorneys

Information Technology (IT)

Read:

Points to consider while selecting niche for your blog

Dominate Adsense by Micro niche sites

2. Blog Content

Second thing is the content, you must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.

Remember you should always directly engage with your readers. Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher Adsense CPC rates. More over, Good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. When you do a Keyword research, make sure to use Approximate CPC column.

Must read:

Layers of content: Adding value to your blog

How to write out stand out blog post

3. Ad Review Center

Google Adsense

you will find Ad Review Center. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category.

Try to block those category which are completely irrelevant to the content or niche of your blog. Suppose blog is about Technology then block the ad categories for Dating, Politics, Religion etc. This will surely increase your CPC and Adsense revenue.

4. Competitive Ad Filter

Just like Ad Review Center there is Competitive Ad Filter in Google Adsense. You can go there and block the specific or general ads from appearing on your web pages. You can block the ads for entire domain or just a particular website in that domain name.The ads that you would block may belongs to your competitors. Therefore you can increase your CPC by not showing those particular ads.

5. Platform

Your blogs are read from different platforms like desktop, laptop, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.

If you are able to reach to hand-held or mobile readers than CPC may increase as ads shown on cellphones are of higher quality. If you are blogging on WordPress platform, you can use plugins like Wp touch which will make your blog mobile friendly and you server adsense ads which is optimized for mobile screen size.

6. Country

One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents.

Hence always tailor your blog and its content to audiences in English-speaking countries. It will also increase Page Rank of your website. So always keep in mind the country you are targeting.

7. Ad Format

Perhaps I should have explained this suggestion in the beginning of the blog. Anyhow, you must know to choose right format for your ad. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.

Then ad format must be text because text ads have higher CTR (click through rate). You can even try ad format for both text & image simultaneously as it gives you more CPC. Image ads are usually less preferred for both reasons less CTR and lower CPC. Though at times, depending upon the niche and blog type, image ads perform better in terms of higher CTR but CPC won’t be as good as text ads. Anyways, as I mentioned above it differs from niche type and most important ad placement.

8. Ad Placement

Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue. So where to place ads for maximum CPC? Answer is simple. Place 2 ads inside your blog post and 1 outside the post.As far as placing inside goes then place one 336 X 280 rectangle ad on the top of the blog just below the title and place second 468 X 60 ad in between the blog post. Remaining one ad you can place on your right side that is outside your post.

Adsense Placement and Heatmap

Though it should be your choice and depending upon your reason of blogging. For example, if you are a professional blogger and dependent on Adsense, you should not miss a chance to optimize ad and use maximum possible ad units on a single page. Though if you are a hobby blogger or blogging on personal blog, your first target should be giving quality content and less ads, as readers hate advertisement which distract them from reading.

Let me tell you the maximum clicks and higher CPC will come from 2 ads which are inside the blog post especially on the top.

9. Ad Experiment

Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements and finally take as many as advice from Google Adsense center. Never bogged down into one style always try something new.

Summary

I would only say if you follow and implement these 9 tips then you can surely increase your Adsense revenue from 30% to 40%. It is completely legal and genuine way to increase your earning in short time. You can also search for highest CPC adsense Keywords and compile one-two posts around it.

Do let me know what’s one trick which worked for you to increase Adsense CPC? Do you believe niche and traffic from certain countries creates a huge difference in Adsense earning?

#money #make money online #blog #tips

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db-best · 6 years ago

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Secret Sauce Behind Being Successful with Affiliate Marketing - Dazeinfo

Secret Sauce Behind Being Successful with Affiliate Marketing – Dazeinfo

If you must get success in affiliate marketing, it’s important to follow the inevitable rules of affiliate marketing patiently and passionately.

Affiliate marketing for some years now has been a big source of revenue for online entrepreneurs, especially bloggers. Unlike AdSense where you get paid for per impressions, (eCPM) or per clicks (CPC), affiliate marketing allows you to earn either on…

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#affilaite #affiliatemarketing #online work

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publicitamktseo · 2 years ago

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Módulo 4: Monitorando seus ganhos e relatórios

Como acessar seus relatórios de desempenho Adsense

Como interpretar seus relatórios de desempenho Adsense

Como usar os dados de desempenho para otimizar seus anúncios

Fonte: Canva

Como acessar seus relatórios de desempenho Adsense

Para acessar seus relatórios de desempenho no Google AdSense, siga estas etapas:

Faça login em sua conta do Google AdSense em https://www.google.com/adsense/

Na página inicial, clique em “Relatórios” no menu lateral esquerdo

Selecione o tipo de relatório que deseja visualizar, como “Desempenho geral”, “Desempenho do site” ou “Desempenho do anúncio”

Escolha o intervalo de datas para o relatório na parte superior da página

Personalize o relatório usando as opções na parte superior da página, como “Tipo de anúncio”, “Unidade de anúncio” ou “Segmentação”

Visualize o relatório na tela ou exporte-o para um arquivo CSV, Excel ou PDF para análise posterior

Os relatórios de desempenho do Google AdSense fornecem informações valiosas sobre o desempenho de seus anúncios, incluindo o número de impressões, cliques, receita gerada e muito mais. Ao acompanhar seus relatórios regularmente, você pode identificar áreas em que seus anúncios estão funcionando bem e onde podem ser feitas melhorias para aumentar sua receita.

Como interpretar seus relatórios de desempenho Adsense

Interpretar seus relatórios de desempenho do Google AdSense pode ajudá-lo a entender melhor como seus anúncios estão se saindo e a tomar decisões informadas sobre como otimizá-los para aumentar sua receita. Aqui estão algumas métricas importantes a serem observadas:

Impressões

Impressões: O número de vezes que seus anúncios foram exibidos em seu site. Quanto mais impressões, maior a probabilidade de seus anúncios serem clicados.

Cliques

Cliques: O número de vezes que os usuários clicaram em seus anúncios. Cliques maiores geralmente levam a uma receita maior.

Taxa de cliques (CTR)

Taxa de cliques (CTR): A porcentagem de usuários que clicaram em seus anúncios em relação ao número de impressões. Uma CTR maior geralmente indica que seus anúncios estão relevantes e atraentes para seus usuários.

Custo por clique (CPC)

Custo por clique (CPC): O valor médio que você ganha a cada clique em seus anúncios. Um CPC maior geralmente resulta em uma receita maior.

Receita

Receita: O valor total que você ganhou com seus anúncios. É importante monitorar sua receita para garantir que seus anúncios estejam gerando a receita desejada.

ECPM

ECPM: O valor médio que você ganha por cada mil impressões. É uma métrica útil para comparar o desempenho de diferentes tipos de anúncios e unidades de anúncios.

Ao interpretar seus relatórios de desempenho, é importante considerar como essas métricas se relacionam entre si. Por exemplo, uma CTR alta pode levar a mais cliques e, consequentemente, a uma receita maior, mas também pode indicar que seus anúncios estão mal segmentados ou exibidos em locais inadequados em seu site. Analisar seus relatórios regularmente e fazer ajustes em sua estratégia de anúncios pode ajudar a otimizar seu desempenho e maximizar sua receita.

Como usar os dados de desempenho para otimizar seus anúncios

Os dados de desempenho podem ajudá-lo a entender como seus anúncios estão se saindo e a tomar decisões informadas sobre como otimizá-los para aumentar sua receita. Aqui estão algumas maneiras de usar os dados de desempenho do Google AdSense para otimizar seus anúncios:

Analisar sua CTR e ECPM

Analisar sua CTR e ECPM: Uma CTR alta pode indicar que seus anúncios est��o sendo exibidos em locais estratégicos em seu site, enquanto um ECPM alto indica que seus anúncios estão gerando mais receita. Use essas métricas para determinar quais tipos de anúncios e unidades de anúncios funcionam melhor para o seu site.

Testar diferentes tipos de anúncios

Testar diferentes tipos de anúncios: Experimente diferentes tipos de anúncios, como anúncios gráficos ou anúncios de texto, para ver qual tipo gera mais receita. Você também pode testar diferentes tamanhos e posições de anúncios em seu site para ver como isso afeta seu desempenho.

Segmentar seus anúncios

Segmentar seus anúncios: Use a segmentação de anúncios para exibir anúncios relevantes aos usuários com base em seus interesses e comportamentos. Isso pode aumentar sua CTR e, consequentemente, sua receita.

Acompanhar as tendências de desempenho

Acompanhar as tendências de desempenho: Monitore regularmente seus relatórios de desempenho para identificar tendências e padrões em seu desempenho de anúncios. Isso pode ajudá-lo a tomar decisões informadas sobre quando fazer alterações em sua estratégia de anúncios.

Otimizar a experiência do usuário

Otimizar a experiência do usuário: Certifique-se de que seus anúncios não prejudiquem a experiência do usuário em seu site. Isso inclui evitar o excesso de anúncios, evitar anúncios intrusivos e garantir que seus anúncios não afetem o tempo de carregamento do seu site.

Ao usar os dados de desempenho para otimizar seus anúncios, é importante lembrar que não há uma fórmula única para o sucesso. Cada site é único e requer uma estratégia de anúncios personalizada para alcançar o melhor desempenho. Teste diferentes abordagens e use os dados para ajustar sua estratégia e encontrar o que funciona melhor para o seu site.

O post Módulo 4: Monitorando seus ganhos e relatórios apareceu primeiro em publicita.net.br.

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cpmcalculators · 3 years ago

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NEXT GENERATION PUBLISHER

MONETISATION SOLUTIONS

Your content makes the difference for your visitors, while monetisation makes the difference for you! AdSparc takes the monetisation challenges away from you and allows you to focus on wowing you visitors and increasing traffic. The Adsparc Services & Solutions are based on years of experience working with publishers and knowing what works today and what will work tomorrow. AdSense vs Google AdX In some markets more than 70% of the display and video demand is bought through the Google stack by advertisers. As a publisher it is therefore critical to fully optimise your Google demand. AdSense is a great entry product, but as your visitor numbers rise, there are better options: meet Google AdX.

The Google Ad Exchange (AdX) was built to connect big brand advertisers and premium publishers in real time and it has grown to be the leading global Real Time Bidding market place for premium advertisers. Because AdX is the center of Real Time bidding and offers advertisers a rich portfolio of features the AdX demand offers higher eCPM’s and better quality ads to publishers.

Publishers can earn up to 30% more revenue via AdX compared to AdSense! Why you need AdX The main reasons to add AdX is to increase your revenue and improve the quality of the ads over AdSense. Because of the premium character of the exchange the eCPM’s will be higher as will the quality of the ads. In addition to better demand the exchange offers specific advantages for publishers. AdX Advantages:

1) As a publisher you can set minimum prices for different ad positions on your site and these can be unique for branded or anonymous buyers of your inventory.

2) AdX offers Preferred Deals, allowing advertisers to offer and negotiate a fixed price privately with an advertiser before their inventory goes into live auction.

3) Private auctions allow site owners to have more control over which ads show on their sites.

4) Publishers can set different costs for different sections of their websites (e.g., sports or news). How To Get AdX Unless you have over 5 million unique visitors per month, you won’t be able to sign up to AdX directly. Google uses trusted partners to allow access to AdX by sites who don’t meet the volume requirements. AdSparc is one of those trusted partners and can unlock the Google AdX demand for your site.

AdSparc will manage the Google application process for you and in the process provide guidance and direction. Once you are live AdSparc will continuously optimise the AdX demand in order to maximise your return. As an AdSparc client you can benefit from many other AdSparc products to further boost your revenue.

To learn more about what Google AdX can bring you, you can book a FREE 15 minute consult with one of our experienced staff members via this link or fill you details in here to receive more details about the offering, including information about our pricing model.

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techguruseo · 4 years ago

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If you’re a Blogger and AdSense is your prime source of revenue, you may afford to ignore the importance of AdSense optimization. Once we speak about AdSense optimization, there are a lot of issues, however the primary goal is to get excessive eCPM and get extra Price per click on.

#digital marketing agency #pay per click #cpc

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clashrelated · 5 years ago

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Admob in Nepal | Advantage & Requirements of Admob

What is Admob ?

Admob is mobile app based as network run by Google. Using Admob you can run ads in your mobile apps only.

It gives you different types of ad formats i.e banner, insterstial, rewarded video ads, native ads also. It provides high quality ads with high eCPM & CPC.

It is very easy to join Admob & like Adsense you don’t need any approval to show ads on your apps. It is world’s…

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#Ad network #Admob #Adsense

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paelabnavides0 · 5 years ago

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via Pamela Benavides,

Easy Ways to Make Money Online- Digital Products With Dr Pete

youtu.be/k9eKnvaV2KM

www.youtube.com/playlist?list=PLM6H7kTHehk6CU8C9Lc2Xccdsp…

An electronic book, also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.[1] Although sometimes defined as “an electronic version of a printed book”,[2] some e-books exist without a printed equivalent. E-books can be read on dedicated e-reader devices, but also on any computer device that features a controllable viewing screen, including desktop computers, laptops, tablets and smartphones.

In the 2000s, there was a trend of print and e-book sales moving to the Internet,[citation needed] where readers buy traditional paper books and e-books on websites using e-commerce systems. With print books, readers are increasingly browsing through images of the covers of books on publisher or bookstore websites and selecting and ordering titles online; the paper books are then delivered to the reader by mail or another delivery service. With e-books, users can browse through titles online, and then when they select and order titles, the e-book can be sent to them online or the user can download the e-book.[3] By the early 2010s, e-books had begun to overtake hardcover by overall publication figures in the U.S.[4]

The main reasons for people buying e-books are possibly lower prices, increased comfort (as they can buy from home or on the go with mobile devices) and a larger selection of titles.[5] With e-books, “[e]lectronic bookmarks make referencing easier, and e-book readers may allow the user to annotate pages.” [6] “Although fiction and non-fiction books come in e-book formats, technical material is especially suited for e-book delivery because it can be [electronically] searched” for keywords. In addition, for programming books, code examples can be copied.[6] The amount of e-book reading is increasing in the U.S.; by 2014, 28% of adults had read an e-book, compared to 23% in 2013. This is increasing, because by 2014 50% of American adults had an e-reader or a tablet, compared to 30% owning such devices in 2013.[7] Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.

The two most important metrics that matter to a web publisher looking to monetize their site is “Fill Rate”, or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.

Additionally, aside from typical ad display and various advertising generated revenue, some webmasters or site owners utilize Lead Generation to monetize Internet traffic to a website by creating leads or inquiries from submission forms or phone calls from interested consumers and then delivering those leads to a business seeking that type of inquiry Pay per click advertising Main article: Pay per click Pay per click (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is made on the advertisement. This paid click activity fuels many revenue generating programs such as Google Adsense.

Cost per impression advertising Main article: Cost per impression Cost per impression (also called cost per mille) is a marketing strategy put in place by various advertising networks, where an advert is placed on a relevant website, usually targeted to the content sector of that site. The advertiser then pays for every time the advert is displayed to a user. Most system will use a method known as cost per thousand impressions. If a website publisher charges $4.00 CPM, the advertiser is paying $4.00 for every 1,000 ad impressions (each time the ad is shown 1,000 times).[1] Banner advertising Main article: Web banner Banner advertising consists of placing a graphical banner advertisement on a webpage. The role of this banner is to catch the eye of incoming traffic to the page, enticing readers to click the advertisement. This form of monetization is implemented by both affiliate programs and advertising networks. Banners originally just referred to advertisements of 468 x 60 pixels, but the term is now widely used to refer to all sizes of display advertising on the internet.[2]

Typical web banner, sized 468×60 pixels. Banner ad types Banner ads come in various shapes and sizes and are sized according to pixel dimensions.[3] Typical banner sizes include:

Leaderboard 728 x 90 Banner 468 x 60 Skyscraper 120 x 600 Top cube, NTV (nex to video), IM (instand message) are widely used in 300×250 format Wide Skyscraper 160 x 600[4] Various Banner Ad Networks : BuySellAds.com, Blogads[5] “BING ads by Microsoft”,[6]

Affiliate programs Main article: Affiliate marketing Affiliate programs are another popular way of monetizing existing website traffic. By joining a business’ affiliate program, any searches for products within that business’ catalog may earn affiliates a commission on each sale that was originally referred through their website.

Data monetization Main article: Data monetization Websites also generate valuable user data that can be monetized through various methods. Data generated by websites about their users can range from being demographics to in-market data (e.g. in-market for a car).[7] This data can be sold through behavioral data exchanges and used by advertisers to target their online media campaigns. Websites can also generate revenue from their newsletter and on-site registrations programs by finding companies whom are eager to reach the newsletters subscriber base.[8] Another method of monetizing data is through the use of a surveywall instead of a paywall, asking users to take a short survey, rather than paying the website directly. The website is then paid by the surveywall operator (such as Survata).

Paid subscriptions Paid membership or ‘continuity’ programs are another way to monetize existing traffic. Examples of media membership sites are the Wall Street Journal and the New York Times[9]. In the gaming world, Blizzard’s World of Warcraft has millions of members. However there are many other kinds of member sites that cover niche markets. Often people join to get access to content and expertise, or for community, such as discussion or bulletin boards. The term “continuity” is used because the goal is to develop income continuity. Instead of making a one-time sale of a product or service, the membership site brings new, repeated income every month. Besides news, other kinds of membership site include: health, fitness, marketing, copy writing, social media expertise, paper products, dating, paper crafting, scrap booking, coaching, writing and many other applications.

Experts in the membership site field say that “people come for content and stay for community.”[10] The challenge of a member site is to retain paying members. Some sites, like the New York Times, offers some content free and then charges a fee for more in-depth access, or access to special kinds of content[11]. Some sites offer downloads of audio or video content, free graphics, free software that is only available to members with a Creative Market. Many sites also offer webinars to members. The webinars are often recorded as video, audio and also transcribed, creating more special content that is behind the pay wall.

Fees for membership vary widely. They can be billed monthly, annually, or even lifetime memberships. The digital access to the website is sometimes sold as part of a combination package that also includes physical product. For example, the Wall Street Journal offers a combination paper subscription, which is delivered to the subscriber’s door, combined with access to the website and the smartphone app versions of the paper for about $140. Another site that sells membership to large corporations in the mobile phone industry, charges up to $12,000.00 a year for membership, which gives tech employees the right to pay to attend conferences on different aspects of the technology of cellular phones, and to access, on the website, recordings of past meetings. Business sites may offer a special information package, perhaps CDs or DVDs shipped to the new member as part of a package that includes membership.

Affiliate marketing is sometimes used to build membership in membership sites.[12] Some sites continue to pay a percentage to the referring affiliate as long as the member continues paying monthly fees. Others pay a larger up-front fee. The page that marketers use a marketing or social media “funnel” to bring potential new paying members to is called a “squeeze�� page. Structure The industry has four core players:[citation needed]

the merchant (also known as ‘advertiser’ or ‘retailer’ or ‘brand’) the network (that contains offers for the affiliate to choose from and also takes care of the payments) the publisher (also known as ‘the affiliate’) the customer The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.[citation needed]

Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]

Affiliate marketing is frequently overlooked by advertisers.[6] While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.[citation needed]

History Origin The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened in November 1994,[7] almost four years after the origination of the World Wide Web.

The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[8][9]

In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.[10] By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.[11] In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.[12]

In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists’ CD’s directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen’s website, bypassing the CDNow home page and going directly to an artist’s music page.[13]

Amazon.com (Amazon) launched its associate program in July 1996: Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.[14]

When visitors clicked on the associate’s website to go to Amazon and purchase a book, the associate received a commission. Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs.[15][16]

In February 2000, Amazon announced that it had been granted a patent[17] on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.[18]

Historic development Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005.[19] MarketingSherpa’s research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.[20]

In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[21]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[21] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[21]:149–150

Web 2.0 Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.[citation needed]

Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google’s affiliate network.[citation needed] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]

Compensation methods Main article: Compensation methods Predominant compensation methods Eighty percent of affiliate programs today use revenue sharing or pay per sale (PPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM, cost per estimated 1000 views).[22]

Diminished compensation methods Within more mature markets, less than one percent of traditional affiliate marketing programs today use cost per click and cost per mille. However, these compensation methods are used heavily in display advertising and paid search.

Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser’s website.

Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.

While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat “Cost Per Day” with some networks offering Cost Per Click or CPM.

Performance/affiliate marketing In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.

Cost per action/sale methods require that referred visitors do more than visit the advertiser’s website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.

Affiliate marketing is also called “performance marketing”, in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[23] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers’ internal sales department.

The phrase, “Affiliates are an extended sales force for your business”, which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser’s website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.

Multi-tier programs Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher “A” signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher “A” attracts publishers “B” and “C” to sign up for the same program using his sign-up code, all future activities performed by publishers “B” and “C” will result in additional commission (at a lower rate) for publisher “A”.

Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.[citation needed]

From the advertiser’s perspective Advantages for merchants Merchants favor affiliate marketing because in most cases it uses a “pay for performance” model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost).[24]

Implementation options Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.

Affiliate management and program management outsourcing Uncontrolled affiliate programs aid rogue affiliates, who use spamming,[25] trademark infringement, false advertising, cookie stuffing, typosquatting,[26] and other unethical methods that have given affiliate marketing a negative reputation.

Some merchants are using outsourced (affiliate) program management (OPM) companies, which are themselves often run by affiliate managers and network program managers.[27] OPM companies perform affiliate program management for the merchants as a service, similar to the role an advertising agencies serves in offline marketing.

Types of affiliate websites

This section possibly contains original research. Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. (February 2014) (Learn how and when to remove this template message) Affiliate websites are often categorized by merchants (advertisers) and affiliate networks. There are currently no industry-wide standards for the categorization. The following types of websites are generic, yet are commonly understood and used by affiliate marketers.

Search affiliates that utilize pay per click search engines to promote the advertisers’ offers (i.e., search arbitrage) Price comparison service websites and directories Loyalty websites, typically characterized by providing a reward or incentive system for purchases via points, miles, cash back Cause Related Marketing sites that offer charitable donations Coupon and rebate websites that focus on sales promotions Content and niche market websites, including product review sites Personal websites Weblogs and websites syndication feeds E-mail marketing list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated with their own network of affiliates Websites using adbars (e.g. AdSense) to display context-sensitive advertising for products on the site Virtual currency that offers advertising views in exchange for a handout of virtual currency in a game or other virtual platform. File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves. Video sharing websites: YouTube videos are often utilized by affiliates to do affiliate marketing. A person would create a video and place a link to the affiliate product they are promoting in the video itself and within the description. Publisher recruitment Affiliate networks that already have several advertisers typically also have a large pool of publishers. These publishers could be potentially recruited, and there is also an increased chance that publishers in the network apply to the program on their own, without the need for recruitment efforts by the advertiser.

Relevant websites that attract the same target audiences as the advertiser but without competing with it are potential affiliate partners as well. Vendors or existing customers can also become recruits if doing so makes sense and does not violate any laws or regulations (such as with pyramid schemes).

Almost any website could be recruited as an affiliate publisher, but high traffic websites are more likely interested in (for their sake) low-risk cost per mille or medium-risk cost per click deals rather than higher-risk cost per action or revenue share deals.[28]

Locating affiliate programs There are three primary ways to locate affiliate programs for a target website:

Affiliate program directories, Large affiliate networks that provide the platform for dozens or even hundreds of advertisers, and The target website itself. (Websites that offer an affiliate program often have a link titled “affiliate program”, “affiliates”, “referral program”, or “webmasters”—usually in the footer or “About” section of the website.) If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.

Past and current issues Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users’ computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.

E-mail spam In the infancy of affiliate marketing, many Internet users held negative opinions due to the tendency of affiliates to use spam to promote the programs in which they were enrolled.[29] As affiliate marketing matured, many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming.

Malicious browser extensions A browser extension is a plug-in that extends the functionality of a web browser. Some extensions are authored using web technologies such as HTML, JavaScript, and CSS. Most modern web browsers have a whole slew of third-party extensions available for download. In recent years, there has been a constant rise in the number of malicious browser extensions flooding the web. Malicious browser extensions will often appear to be legitimate as they seem to originate from vendor websites and come with glowing customer reviews.[30] In the case of affiliate marketing, these malicious extensions are often used to redirect a user’s browser to send fake clicks to websites that are supposedly part of legitimate affiliate marketing programs. Typically, users are completely unaware this is happening other than their browser performance slowing down. Websites end up paying for fake traffic numbers, and users are unwitting participants in these ad schemes.

Search engine spam As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.

Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google’s PageRank algorithm update (“BigDaddy”) in February 2006—the final stage of Google’s major update (“Jagger”) that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[31]

Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as “thin affiliates”.[32] Such websites were either removed from Google’s index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.

Adware Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.

Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants’ reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor’s affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[33] LinkShare’s Anti-Predatory Advertising Addendum,[34] and ShareASale’s complete ban of software applications as a medium for affiliates to promote advertiser offers.[35] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[36]

Trademark bidding Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[37] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser’s trademarks.

Compensation disclosure Bloggers and other publishers may not be aware of disclosure guidelines set forth by the FTC. Guidelines affect celebrity endorsements, advertising language, and blogger compensation.[38]

Lack of industry standards Certification and training Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[39]

Education occurs most often in “real life” by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called “how-to” or “silver bullet” books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[39] or suggest strategies no longer endorsed or permitted by advertisers.[citation needed]

Outsourced Program Management companies typically combine formal and informal training, providing much of their training through group collaboration and brainstorming. Such companies also try to send each marketing employee to the industry conference of their choice.[40]

Other training resources used include online forums, weblogs, podcasts, video seminars, and specialty websites.

Code of conduct A code of conduct was released by affiliate networks Commission Junction/beFree and Performics in December 2002 to guide practices and adherence to ethical standards for online advertising.

Sales tax vulnerability In 2008 the state of New York passed a law asserting sales tax jurisdiction over Amazon.com sales to New York residents. New York was aware of Amazon affiliates operating within the state. In Quill Corp. v. North Dakota, the US Supreme Court ruled that the presence of independent sales representatives may allow a state to require sales tax collections. New York determined that affiliates are such independent sales representatives. The New York law became known as “Amazon’s law” and was quickly emulated by other states.[41] While that was the first time states successfully addressed the internet tax gap, since 2018 states have been free to assert sales tax jurisdiction over sales to their residents regardless of the presence of retailer affiliates.[42]

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easywaymoney0 · 5 years ago

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Typical web banner, sized 468×60 pixels. Banner ad types Banner ads come in various shapes and sizes and are sized according to pixel dimensions.[3] Typical banner sizes include:

Affiliate marketing is sometimes used to build membership in membership sites.[12] Some sites continue to pay a percentage to the referring affiliate as long as the member continues paying monthly fees. Others pay a larger up-front fee. The page that marketers use a marketing or social media “funnel” to bring potential new paying members to is called a “squeeze” page. Structure The industry has four core players:[citation needed]

Amazon.com (Amazon) launched its associate program in July 1996: Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.[14]

Types of affiliate websites

Locating affiliate programs There are three primary ways to locate affiliate programs for a target website:

Other training resources used include online forums, weblogs, podcasts, video seminars, and specialty websites.

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