#adweek

[charmac]

Glenn Howerton, on set Drunk Acting vs Drunk on set

[celebratingwomen]

Megan Thee Stallion for Adweek, 2024

[jimin-updates]

AdWeek, the American marketing industry bible, has given Jimin, Barbie, and Ryan Gosling a year-end honor!

Jimin x Barbie was an iconic moment, or in advertising terms, a “standout activation.”

Please make sure to read and interact with the original article!

[sinnamonscouture]

Megan Thee Stallion Covers Adweek

[freshthoughts2020]

[beas-mind]

Megan Thee Stallion for the April Cover of ADWEEK magazine❤️‍🔥❤️‍🔥❤️‍🔥

[yours-stevie]

Megan 💙

[lokisasylum]

Adweek listed Jimin and Ryan Gosling's Barbie interaction as the best example of the use of "Celebrity in an Experiential Activation" in 2023!

"Warner Bros.’ Barbie film owned the summer, but it was Ryan Gosling’s Ken and the 40.8 million-strong BTS Army that gave Warner Bros. and IW Group a viral moment."

"Together, Gosling and Jimin’s interaction sparked a Twitter storm. The BTS Army of fans pushed “Kenland” and helped their videos amass more than 106 million video views, 12.2 million social engagements and 1.3 billion media impressions." 🔥

[fandomtransmandom]

Something that I try to remind myself of is—because things are changing so rapidly and there’s so much entertainment out there—my mantra is always: Don’t be judgmental. Comedians are famously judgmental, [along the lines of] “I have very strong opinions about what’s funny, or what’s good. And this I think doesn’t quite meet the standard.” I just keep telling myself it’s all changing so quickly. Don’t calcify. Don’t get stuck in your ways. Don’t get judgmental. Be open to trying new things. Have some humility. And don’t be afraid. I’ve been really blessed and had an amazing career, but I’ve also been through a lot of turbulence. I think what has helped me is there’s some small part of me that always says, “OK, get up. Let’s get back in there. Let’s try again.”

Thanks go to @gobbluthlesbian for bringing this excellent interview to my attention. You're the best!🧡

[redcarpet-streetstyle]

[celebratingwomen]

Kim Kardashian for Adweek Magazine

[rank-sentimentalist]

With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real.

In light of the Red Cross declaring its first-ever blood crisis in January of 2022, the non-profit has launched its “A Bloody Nightmare” short film, made in collaboration with BBDO New York. Starring Neve Campbell—or, to Scream fans, Sidney Prescott— the PSA walks us through a handful of tried-and-true horror tropes to assure us that nothing is scarier than a blood shortage.

Opening on an isolated house at night, we see a figure suddenly appear in a brightly lit window at the sound of a classic sharp violin note, creating the well-known jump scare. Inside, Campbell starts up the stairs, then pauses, wondering aloud why she would run up the stairs rather than grabbing something “big and sharp,” referencing a recurring criticism of her character’s actions in the first Scream film.

Bloody effective

The short is full of homages to the genre, with an ax dragging across the floor while a cheerleader in hiding admits that “Going to a cheerleading camp next to an abandoned insane asylum? It’s like throwing good blood away,” before she’s dragged away. Campbell casually roots through the kitchen looking for a weapon to stave off the killer, explains that lots of people need blood for things like fighting cancer, giving birth, “or say, potentially getting stabbed.”

Campbell notes that while 50% of audiences seem to love seeing blood spilled in horror films, only 3% will actually donate during times of need. The clip ends with the encouragement to schedule an appointment through the Red Cross.

A number of ads have leaned into horror movie aesthetics as of late, with KFC’s “Killer Pizza” and Ford’s “Scary Fast” both premiering well outside of the Halloween season. Liquid Death even released a full-blown forty-five minute horror film of its own in July 2021. All of these tongue-in-cheek nods have celebrated the tropes that make horror great, reflecting box office trends that have seen a surge in interest in the genre over the last several years.

[sinnamonscouture]

Keke Palmer Covers Adweek

[screenchow]

Heinz 'No Taste' Test Asks Fans to Review Pickle Ketchup Before Trying It

Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The “You Can Already Taste It” campaign, created by agency Rethink, encourages consumers to imagine the new condiment’s flavor and share their reviews without actually trying it. The brand asked people on the streets of…

[younes-ben-amara]

مثال واقعيٌّ على نمط الصحافة وصناعة المحتوى التي لن يقضي عليها الذكاء الاصطناعيّ🤖

ما هذه المجموعة من المختارات تسألني؟ إنّها عددٌ من أعداد نشرة “صيد الشابكة” اِعرف أكثر عن النشرة هنا: ما هي نشرة “صيد الشابكة” ما مصادرها، وما غرضها؛ وما معنى الشابكة أصلًا؟! 🎣🌐 🎣🌐 الأعداد السابقة من “صيد الشابكة” 🎣🌐 صيد الشابكة العدد #1 🎣🌐 صيد الشابكة العدد #2 🎣🌐 صيد الشابكة العدد #3 🎣🌐 صيد الشابكة العدد #4 🎣🌐 صيد الشابكة العدد #5 🤩 📚 مبادرة من محلّ الكتب بيريلاندرا (Perelandra) في فورت…

[uptowngvl]

(via GIPHY)