#ajpr

[pillow-room-aj]

we dont gatekeep on aj here, if one person is at the carnival - we all will come.

[mori-mori-chan]

全日本プロレスを観てきました

デデドン！

人生3回目のプロレス観戦です！過去2回はDRAGON GATE、そして今回8/27は初の全日本プロレスです。

入場の際にいただいたクリアファイルなんですが、無料でいただいていいクオリティではなくて驚きました。普通に物販で500円くらいで売っていそうなアイテムですよこれは

17時開場18時開始だったのですが、17時から30分ほどだったでしょうか、オープニングアクト・Team AEDによるショータイムがありました。プロレスを観にきてAEDの操作方法を学ぶとは思いもしなかったのですが、実際使い方を全く知らなかったので非常に有益な時間になりました。実は社内で最もAED設置個所に席が近いのがこの私ですのでね……有事の際には電極パッドを右胸と左脇腹に貼り、1秒間に2回のペース(=アンパンマンマーチのリズム)で胸骨圧迫を行い皆の命を救えるよう努めます！

ショータイム後はファンクラブ会員限定2ショット撮影会があり、ガチ勢の皆様は破顔一笑でスタッフの方に撮影してもらっていました(この日はヨシ・タツ選手でした)。昔AKBのメンバーが握手会で襲撃される事件がありましたがこちらに至っては襲い掛かろうものなら秒でこてんぱんにやり返されるため、遠巻きに見ている自分も何となく安心でした。かつて実際に女性アイドルの現場に行っていた女オタクですが、やはり相手がかよわい女の子で、かつ自分が消費者であり購入者というある意味では上の立場だからか傍目から見ても「こいつ自分の立場勘違いしとるな？？？」みたいなオタク(性差別をするつもりはありませんが全員男性な！)もいたので……。

で、肝心のプロレスはというと……たのC！めっちゃたのC！！(※対戦カードはこちらをご参照ください)以下、私の何の参考にもならないくそみそ記憶を元に、掻い摘んで綴っていきます。会場は動画撮影は不可ですが写真の撮影は可でしたので、スマホでパシパシ撮ったっ写真も添えます。ドラゲーもそうだったので、プロレスは今そういうレギュレーションが主流なんですかね？

第一試合

綾部蓮選手、パリコレのランウェイにいるアジア系モデルのような抜群のプロポーションに引き締まった美しい筋肉が備わり芸術作品のようでした。小仲=ペールワン選手がそんなに大柄でないこともあり対峙すると親子の���う……。小仲選手は入場曲が流れた際に数名ものすごい勢いで沸き出したので、濃いオタクがいるんだな……となりました。小柄な二人VS大柄な二人だったのですが、結果は、まぁ。井上選手も小仲選手もナイスファイトでした！

第三試合

こ、小島だ～！！！

知っている選手がいるとそれだけではちゃめちゃ楽しいですね。パンフレットを買っておらず対戦カードを知らなかったため、まさかの小島に爆上がりです！

お互いの攻撃の一つ一つの音がすごく重くて、速度×質量の大きさを感じさせます。石川修司選手、強そうにもほどがあるのでは

第五試合

沙希様おる！！えっめっちゃ綺麗細い顔小さい

DDTプロレスから参戦のチーム、Eruption。

タトゥーびっしりの坂口選手はVシネに出てきそうな渋さと凄味があったのですが、何と坂口憲二の実のお兄さんだそうで(すごい兄弟だな……)。当たり前ですが沙希様の細い肉体ではごつい大森選手に投げ技はかけられませんので、そこは協力攻撃です。勝利後の沙希様の煽り、最高でした！

第七試合

な、永田だ～！！！

(画像右から2人目)(わかりにくいにも程がある)

何と5対5の10人タッグでございます！！ハチャメチャに楽しくて、目玉10個くらい欲しくなりました。

ライジングHAYATO選手が金髪でよかったです、もし彼が黒髪だったらハートを盗まれていましたね……。そして"最高の男"こと宮原健斗選手！盛り上げは上手いし常に他の選手への熱い声援も欠かさないしで、こりゃ会場にこれだけのファンがいるわけだ、とわからせられました。掲げられた黄色いタオルの多さと言ったら！

場外乱闘だらけでめっちゃ楽しかったです。

そこで闘うんかい！！！

人生初の生ゼアッ……この時の会場の統一感すごかったです(もしかして:ゼアゼア)。

第八試合

決勝戦、小島聡選手vs本田竜輝選手でございます！！結果はというと……

こ、小島だ～！！！！！

こちらの試合では永田選手がずっとリング脇から小島選手に声援を送っていたのが激熱でして……。未だに現役でいてくれて、嬉しい限りですね。全然関係ないのですが、試合開始前のレフェリー紹介で一部ベテランレフェリー？の方にコールがあったのが楽しかったです(「カンバヤシー！！」「キョウヘーイ！！」等)。

あっという間の約3時間でした、本当に楽しかったです！！

同日の同会場別ホールでは浜崎あゆみのコンサートも開催されており、あゆがデカデカと印刷されたコンサート機材運搬車両がありこれはこれでテンション上がりました。

たまにはこういう非日常もいいですね～。いつも付き合ってくれる交際相手に感謝です。

[alquin2u]

Via @#officialjaeb Instagram Account

“The Birds chirping outside my window at 5:00AM” Listen I love birds but that’s not the first thing I want to wake up to 😂😂 But if you need a new alarm tell the birds they’ll hook you up 😂😂🕊️

#birds #birdchirping #funnyreels #comedian #riseandshine #foryou #foryoupage #whocanrelate

https://www.instagram.com/reel/Cql1Xa-Ajpr/?igshid=YmMyMTA2M2Y=

[sgtbuckyybarnes]

"Did you set something on fire again?" “It’s six o’clock in the morning, you’re not having vodka.”  Ava and Briar.

Requested by @isaaclahys :) 

Ava narrowed her eyes as she wandered sleepily down the compound staircase. Nose wrinkled she followed the strong smell of burning as she wrapped her arms around her waist “B?” she called out through her yawn “Why does the whole place smell of burning? Did you set something on fire again?”

Briar was frowning as she poked her head around doorframe of the kitchen “What do you mean again?” she said huffing irritably “Oh, the power thing,” she added as her friend sauntered into the kitchen “No I’m just trying - well I just wanted...don’t touch!” she exclaimed racing across the room and slapping Ava’s hand away from where she was reaching into one of the bowls on the counter.

With one eyebrow arching Ava turned on her heel and sent her friend an amused glance “Are you baking?”

“No,” Briar answered a little too quickly as she reached up to push her hair behind her ear.

“Then why do you have flour on your face?”

“Well I-” Briar huffed as she allowed her hands to fall to by her sides “It’s nothing I just couldn’t sleep,” she said with a shrug as she reached up to try and wipe the flour off of her face as she glanced in the window over Ava’s shoulder in an attempt to see where it was.

“Then what is this!” Ava exclaimed dodging around her friend quickly and yanking open the oven door, coughing loudly when she was greeted with a cloud of smoke “Seriously,” she said glancing to Briar over her shoulder “What is this?”

Briar let out a sigh as her bottom lip jutted out into a pout “Well it was supposed to be a cake,” she said allowing her arms to slam against her sides. Narrowing her eyes as Ava let out a laugh and attempted to smell what was left of the crisp cake mixture she reached into the cutlery drawer to her left “Happy Birthday!” she exclaimed raising the pink party blower to her lips.

But the look of amusement slipped off Ava’s face at Briar’s words. Placing the cake tin down on the kitchen top she turned around.

“Ohhhh no!” Briar said diving forward. She had assumed her best friend was checking the calendar in a moment of confusion not that she’d have to wrestle a bottle of vodka off her “It’s six o’clock in the morning, you’re not having vodka!”

“You were gunna let me eat cake. What’s the difference?”

Briar let out an exasperated sigh as she placed the bottle back into the cupboard “We were going to eat cake later,” she said with a scowl “We never celebrate your birthday AJ! I just wanted to make you feel special!”

Ava was shaking her head as she bit down on the inside of her mouth and raised her eyes to the ceiling “I’d just...I’d rather not,” she said as she tugged the sleeves of her dressing gown further over her hands.

“But-”

“Briar please!” Ava snapped as she ran her fingers through her hair “Just leave it okay? Today’s a normal day,” she added in a softer tone as she eyed the alcohol cabinet before she wandered out of the kitchen.

“But I can fix it!” Briar said rushing after Ava “There doesn’t have to be cake I promise... I can’t really be bothered trying to make another one myself anyway,” she continued as she put a slight jog in her step to keep up with the redhead “I suppose I could call some caterers in though? Do you prefer chocolate or-?”

“B stop,” Ava insisted as she spun on her heel and held her hands up “No cake. No caterers. No mentioning it to another being in this household okay?”

“I just don’t understand why!” Briar said with a slight whine “You showed up to every single one of my birthdays with gifts and fussed over me making me feel like the most important person in the world and I never got to pay you back for that! I never got to help you celebrate, help you feel like the most important person-”

“Today isn’t my birthday Briar!” Ava blurted out, cutting through Briar’s sentence before she could say any more.

“I...yes it is?” the younger of the two replied with a confused look on your face “I remember you being at mine and Katherine mentioning it,” she said with a shrug “How you were another year into your life and you should be celebrating not moping.”

“I didn’t know you were listening in that day,” Ava said with a sigh before a small smile came to her lips “Though I’m not surprised, you were always lurking around somewhere when we were meeting with your mum,” she added teasingly but her smile soon dropped from her face “Today isn’t the day of my birth it’s the day I died. The day Katherine killed me.”

“I...but - what?”

Ava smiled as she reached out to rub Briar’s arm “She insisted we celebrate that instead of my birthday to convince me this new life was so much better for me,” she explained before she shrugged “But discussing the inner workings of the psychotic Katerina is the only thing lower on the list of things we should be doing than celebrating my death day.”

“AJ I...I’m sorry,” Briar said with wide, sad eyes Ava most definitely did not mean to cause “I’ll make it up to you! My misunderstanding! When...well, when is your actual birthday?”

Ava paused as she tapped her fingers against her palms and the corners of her lips tugged into a nervy smile “Well I don’t...I don’t remember,” she stuttered with a shake of her head and a shrug of her shoulders “When you aren’t surrounded by familiarity and the only day of the year Katherine mentioned in passing was this one it’s easy to let things like that slip.”

She let out an ‘ouff’ as Briar launched forward to pull her into a tight hug “It’s okay B I’m used to it,” she chuckled as she reached up and patted the younger girl’s back “I know the year was seventeen forty five and that’s all that matters to me.”

“Go and get dressed,” Briar said once she had pulled out of the rare hug Ava allowed “Me and you are spending the day together. Like old times.”

Ava narrowed her eyes almost in suspicion “Aren’t you playing mummy and daddy with your hybrid husband and his child today?”

Briar rolled her eyes in reply “Klaus isn’t my husband and you know you love Hope as much as the rest of us,” she said shoving Ava’s shoulder jokingly “I just want to spend the day as just us,” she added with a shrug “Maybe you could tell me more about what you remember of your old life? Even some stories about Almyra?”

Ava frowned, if her heart beat she was sure it would have skipped. Just hearing her little sister’s name sent all kinds of nostalgic feelings flooding through her body “You remember?”

“I remembered this date after one eavesdropped conversation Aves multiple stories about a princess called Almyra when I was younger was bound to stick,” Briar said hooking her arm through Ava’s as the two wandered back toward the stairs “Plus I am a SuperWitch.”

Ava let out a groan “You and your superwitch shit,” she said with a teasing look as she elbowed her friend gently in the side “Thanks B.”

Briar leaned over to press a kiss to Ava’s temple “Anytime AJ.”

[haribolnamaste]

Sri Sri Radha Krishna #boat #lotus #radha #radharani #krishna #krsna #gopis #vrindavan #flute #kirtan #bhakti #yoga #bhaktiyoga #sankirtan #prema https://www.instagram.com/p/CGxZL6-AJpr/?igshid=1ghx66lx7hk8c

[huooopp-blog]

Important 2020 SEO Styles You should know

It’s time for you to take our annual take a look at what’s forward for SEO experts in 2020.

What SEO strategies and techniques will continue to work and help you dominate in the SERPs and earn much more income in 2020?

Listed below are 10 important styles you should know in 2020, according to 47 of today’s top SEO professionals. also, check out Longmont SEO services

1. Understand Your Audience & Consumer Intent

Will your audience prefer text messages? Images? Video? Sound.

Knowing this will all become more important than ever before in 2019, relating to your experts.

“You must understand what someone is looking to find when they query a word or phrase and you will need to provide them the answer in the easiest way possible,” said Mindy Weinstein CEO of Market Mindshift.

Motoko Hunt, chief executive of AJPR, agreed, adding that the interests, preferences, and preferences of your audience can transform quicker than you think.

“Even if your website content is flawlessly written and optimized, if it’s done for an incorrect audience, it received develops the business enterprise,” Hunt said.

Tomorrow’s high-ranking website is focused on the audience, said Julia McCoy, CEO of Express Authors.

“In case your site improves your audience’s journey, you’ll be rewarded by Google as well as your visitor will spend money on you,” McCoy said.

That is especially important because rankings have been fluctuating within the last year to help fit the semantic intent of the user’s search query, said Jesse McDonald, SEO specialist and director of procedures for TopHatRank.com.

“It'll be more critical than ever before for SEOs and content specialists to target heavily on an individual intention of the keywords they may be targeting while creating content,” McDonald said.

Casie Gillette, older director of digital marketing at KoMarketing, also has noticed Google’s change in keyword purpose.

“We must think more about the funnel and where we want to spend our time,” Gillette said. “Do I wish to spend money and time trying to rank in search engines for a wide term or must I instead change my concentrate to conditions further down the funnel, where purchasers are more educated and much more likely to be thinking about what I’m offering?”

To adjust to the change in 2019, you might have to change just how you’ve been doing all your keyword research, said Chuck Price, creator of Measurable SEO.

“When doing keyword research in 2019, it’s essential that you check the SERPs to find out if websites like yours are rating for a targeted term,” Price said. “If the very best SERPs are filled up with web directories or review sites as well as your site isn’t one particular, then move to another expression.”

The time is currently to avoid matching keywords and start ensuring your articles comprehensively answers questions your audience is asking via search, said Jeremy Knauff, CEO of Spartan Press.

“Ideally, we ought to take our content a step further by anticipating and answering follow-up questions they could have after they receive the response to their initial query,” Knauff said.

2. EXCEED Google Search

Could Amazon and Apple slice into Google’s search dominance? Eli Schwartz, director of SEO and development for SurveyMonkey, feels so.

“I believe that 2019 would be the 12 months that, once more, SEO will not only be about how exactly to optimize for Google, but we must consider these other ‘motors’ as well,” Schwartz said.

As Cindy Krum, CEO of MobileMoxie, described, SEO is approximately turning up wherever and however people are searching - not merely getting the first blue hyperlink. And that means you must understand how to operate a vehicle traffic and engagement for things apart from just websites.

“If prospective customers are trying to find apps, you will need to rank in application stores. If they're looking for podcasts or videos, you will need to rank where people seek out those things,” Krum said. “Strong brands have become multi-faceted, position more than simply websites. Strong SEOs should do a similar thing.”

Jes Scholz, an international digital director for Ringier AG, said she also views the range of SEO expanding to protect presence on other systems.

“Think beyond traveling users to your site by ranking #1 1 in the SERPs,” Scholz said. “How will you get presence for your articles in presented snippets and therefore conversational interfaces, with hosted articles, with content aggregators and other such opportunities to make sure your brand gets to your market?”

In 2019, additionally you must at least consider optimizing for devices, said Kristine Schachinger, digital strategist and SEO consultant.

“For all those with products that may be sold or brands that can take advantage of the exposure, being optimized for a home assistant or audio-only devices can’t be ignored,” Schachinger said.

Eventually, this all requires the best content on the quickest platforms targeted at meet up with the users anywhere they’re via, according to Keith Goode, IBM’s senior SEO strategist, security intelligence.

“The complete search experience is our domain of expertise and control, and our goal isn’t to just drive traffic,” Goode said. “It’s to ensure that we’ve optimized that search experience, whether web-based or app-based or [place another big technology]-centered, to produce the most effective and interesting intersection of the consumer’s needs and the site’s offerings possible.”

3. Organized Data Markup Is Key

Use structured data whenever you can, said Marcus Tandler, co-founder and managing director of Ryte.

“With AI becoming more and more very important to Google, structured data is now more important as well,” Tandler said. “If Google desires to go from a mobile-first for an AI-first world, organized data is key. Regardless of how good your AI is, if it requires too much time to ‘crawl’ the mandatory information, it'll never be great. AI takes a fast control of material and their relationships to one another.”

JP Sherman, enterprise search and findability expert at Red Headwear, said you should begin looking at and understanding organized data, schema, energetic and unaggressive search behaviors, and exactly how they can hook up to behaviors that sign intent so the behavior of search becomes a much bigger effort of findability.

“Contextual relationships between behaviors and topics, supported by organized markup, is the critical trend we need to begin understanding, testing, and implementing for 2019,” Sherman said. “Using information structures, tags, metadata and recently, organized markup, we’ve experienced the capability to give SE's indicators to comprehend this topical ointment and supportive content framework.”

Further, Jamie Alberico, SEO vendor for Arrow Consumer electronics, said you should “leverage your existing content by integrating speakable and truth check structured data markup. These markups are an integral hyperlink between factual fact and the screenless future.”

And Expenses Slawski, director of SEO research at Go Seafood Digital added this suggestion:

“[Understand] and [use] appropriate schema vocabulary on webpages for products, offers, occasions, contact information, sameAs sociable and entity organizations, organizational information, rankings, and speakable content.”

4. Create Exceptional Content

Google algorithm updates in 2018 revealed that Google is intensifying its concentrate on evaluating content quality with the depth and breadth of the website’s content, said Eric Enge, general supervisor of Perficient Digital.

“We tracked the SEO performance of a variety of sites,” Enge said. “The websites that provided exceptional depth in quality content coverage soared in ratings over summer and winter. Sites that were weaker in their content depth experienced compared.”

Enge said he expects to start to see the pattern of Google rewarding sites offering the best in-depth encounters continuing in 2019.

“Google was continually tuning their algorithms in this field over summer and winter, and I believe there is still much more tuning for them to do,” Enge added.

This means if you’re still creating content merely to keep your site alive, that won’t be sufficient anymore, said Alexandra Tachalova, digital marketing specialist.

“The problem with this article is it isn’t sufficient to obtain links, so a slim chance that it’ll rank on Google there’s,” Tachalova said. “Think about posting such articles, given that they won’t payback. It’s easier to do one post that is properly distributed every couple of months than doing several monthly that is only going to get a few appointments.”

What you ought to do is create content that solves a problem - content that techniques motivate, and connects with people, said Matt Siltala, leader of Avalaunch Media.

“When you can answer a question, get a business lead, make a sale, assist with SEO (link constructing), reputation management, public evidence or community building purposes with a bit of content, you win then!” Siltala said. “Research your facts, be the solution to the problem that individuals have, and offer something that is intended for individuals versus wanting to ‘SEO’ the crap from it and you'll always do better in your time and efforts.”

Shelley Walsh, director of ShellShock, expects to start to see the degree of content quality rise in 2019.

“Content strategy in SEO is not simply about answering a query and getting users to the page. It must use language to activate an individual and guide an individual to another action,” Walsh said. “You may still find many too few web pages carrying this out well. More use of content maps and experience maps would help this.”

5. Increase Expertise, Expert, Trustworthiness

Creating and growing your experience, expert, and trustworthiness - better known as E-A-T in Google’s search quality ranking recommendations - will be another key tendency in 2019.

“Even though E-A-T guidelines are written for Google’s algorithm raters, then Google’s algorithm itself rather, it can help us to comprehend where Google is heading for a while,” said Dixon Jones, founder of DHJ Ventures. “I believe this can help SEOs begin to recognize that ‘quality’ includes context. You are unable to rank so easily writing authoritative content if you don't already are a specialist on the confirmed subject.”

Give Simmons, VP of search engine marketing at Homes.com said you should think about content distribution and advertising from a reputation standpoint.

“Hire experts to writer, leverage data from known entities, and ensure qualifications and credit is directed at both, with appropriate affinity to the promoted brand,” Simmons said. “How will you get more of your employees to blog, write, and speak? How will you (the brand’s people) be the go-to source for journalists around your primary topic expertise? Because that degree of experience is exactly what Google wants to power its results.”

Like Google, Bing also wants to incentive E-A-T.

“A significant goal of our rank team is to create an algorithm that could ranking documents in the same order as humans would because they are following guidelines,” said Frédéric Debut, Microsoft’s mature program manager, Search & AI. “You can only just do this at the level of the net by generalizing your rating algorithm whenever you can. As it happens that modern machine learning is great at generalizing, and that means you can get our core rank algorithm to get nearer to that ideal Intelligent Search product view that people keep internally and which we make an effort to capture inside our suggestions.”

[airmanisr]

Dove and Anson - Al Mahatta Museum, Sharjah. by Alan Wilson Via Flickr: Dove 'G-AJPR' (really G-ARDE) suspended over Anson 'G-AKVW' (really TX183). Both are in Gulf Aviation colours and are on display at the Al Mahatta Aviation Museum, Sharjah, United Arab Emirates. 14-9-2015

[rokhnet]

سئوی خوب در مقابل سئوی عالی: کارشناسان 6 تفاوت کلیدی را به اشتراک می گذارند

https://rokhnet.com/good-vs-great-seo/

سئوی خوب نتایج خوبی به بار می آورد – اما در SERP های رقابتی، باید جلوتر بروید. ببینید کارشناسان چگونه سئوی عالی را تعریف می کنند.

سال‌ها بود که می‌خواستم در مورد SEO یاد بگیرم، اما به نظر بسیار دلهره‌آور و مرموز می‌رسید.

به سرعت به امروز رسیدم و من خودم را اینجا در تیم تحریریه SEJ می بینم و نگاهی اجمالی به ستون پشت سر ستون بینش و توصیه های عالی SEO دارم.

من خوش شانس هستم، درست است؟ (من هم اینچنین فکر میکنم!)

کاری را که دوست دارم در سرمقاله انجام می‌دهم و تعامل و یادگیری از کار چنین افرادی شگفت‌انگیز در عمل، امتیاز بزرگی است.

می بینید، من کاملاً به زمینه اعتقاد دارم و داشتن یک دید کلی به یادگیری کمک می کند. به همین دلیل است که از این فرصت استفاده کردم و از متخصصان سئو در مورد دیدگاه هایشان در مورد اینکه چه چیزی سئو خوب را از سئوی عالی متمایز می کند، سوال کردم.

از آنچه من جمع آوری کردم، در این زمینه هاست که سئوی خوب و سئوی عالی واقعاً از هم جدا می شوند.

1. تاکتیک های SEO و حوزه های استراتژیک تمرکز

برای برخی از کارشناسان سئو، تفاوت بین سئوی خوب و سئوی عالی در جایی است که تلاش و کار متمرکز است.

به زبان ساده، برای آدام پروهل، شریک و بنیانگذار NordicClick Interactive، سئوی خوب به معنای «بررسی تمام کادرها» است.

به دنبال چک لیست ها، بهترین روش ها و استراتژی های اثبات شده برای SEO خوب

متخصصان سئو ارزش استفاده از تاکتیک ها و استراتژی های اثبات شده را می دانند – ویژگی هایی که تونی رایت، مدیر عامل WrightIMC به ما یادآوری می کند عبارتند از: «سئوی داخلی به درستی انجام شده، استراتژی محتوا، و راهی برای یافتن پیوندها».

Winston Burton، SVP، SEO در Acronym به اشتراک می‌گذارد که اینها منجر به «افزایش دید، ترافیک و تبدیل‌ها» می‌شوند.

هلن پولیت همچنین می‌افزاید که سئوی خوب این است که «…اطمینان حاصل کنیم که یک موجودیت می‌تواند از طریق جستجو در زمان مناسب، توسط مخاطبان مناسب پیدا شود».

در مورد رایان جونز، مدیر گروه SEO در Razorfish، “سئوی خوب از تاکتیک هایی استفاده می کند که در حال حاضر برای رتبه بندی کار می کنند.”

و مانند او، موتوکو هانت، رئیس بازاریابی جستجوی بین‌المللی در AJPR نیز به این موضوع اشاره می‌کند. او می‌گوید که سئوی خوب «…بهبود رتبه و نتایج با پیروی از بهترین شیوه‌ها» است.

ناتالی هوبن، متخصص بازاریابی دیجیتال در Forthea Interactive، سئوی خوب را به عنوان “انجام استانداردها” توضیح می دهد. در حال انجام ممیزی های فنی، تحقیقات کلمات کلیدی، بهینه سازی محتوا، توصیه های بهبود سرعت صفحه برای در نهایت بهبود دید مشتری و کسب و کار بیشتر آنها است.”

Mindy Weinstein، بنیانگذار و رئیس Market MindShift می گوید: «اجرای استراتژی ها و تاکتیک هایی است که سال ها با موفقیت از آنها استفاده کرده اید.

کوین رو، بنیانگذار و مدیر عامل PureLinq، همه اینها را کامل می کند، اما یک هشدار را نیز به اشتراک می گذارد. یک برنامه سئو خوب برنامه ای است که برای موفقیت در برابر اهداف برنامه تنظیم شده باشد. و اگر تمام حوزه‌های کلیدی سئو (سئو فنی، سئوی محتوا، تحلیل سئو و لینک‌سازی) را در نظر بگیرید، احتمال موفقیت را افزایش خواهید داد.»

Rowe می افزاید: «اما کورکورانه از دستورالعمل های جستجوی گوگل پیروی نکنید، بلکه از آنها برای کمک به تصمیم گیری ها و سپس تست، آزمایش، آزمایش استفاده کنید.

تبلیغ خدمات رخ نت :  هزینه طراحی سایت اصفهان

کدام تاکتیک ها و حوزه های تمرکز باعث سئوی عالی می شود؟

در مقابل، سئوی عالی فراتر از اصول اولیه است.

هانت این را می‌گوید: «کارشناسان بزرگ سئو اقداماتی را بر اساس درک نحوه عملکرد ربات‌ها و وب‌سایت‌های موتور جستجو انجام می‌دهند، نه به این دلیل که این بهترین روش‌ها هستند. آنها می توانند علت و راه حل های موثر را خارج از چک لیست شناسایی کنند.

رایت همچنین به اشتراک می‌گذارد که تمرکز سئوی عالی این است که «… ایجاد محتوای قابل پیوند و دریافت سایت‌های باکیفیت برای پیوند دادن به آن محتوا و در عین حال ارائه راه‌حل‌های فنی فوق‌العاده در صفحه».

Manick Bhan، موسس و CTO در LinkGraph، می‌گوید: «آنچه که عظمت را در اینجا متمایز می‌کند این است که هر چهار حوزه را مشخص می‌کند: قدرت، محتوا، تجربه صفحه، و عوامل رتبه‌بندی خاص کلمه کلیدی/صنعت. به طور خاص، کمبودهای کلیدی را برطرف می کند که یک وب سایت را عقب نگه می دارد.

او می‌افزاید: «این در مورد شناسایی موارد معدودی است که در رتبه‌بندی‌ها بیشتر حرکت می‌کنند و آنها را با عالی انجام می‌دهند.»

برتون می‌افزاید: «سئوی عالی ترافیک واجد شرایطی را ارائه می‌کند که مشتریان بالقوه را به خریداران تبدیل می‌کند و شاخص‌های عملکرد کلیدی ارگانیک را برآورده می‌کند یا از آن فراتر می‌رود، علاوه بر این به افزایش ارزش تجاری/ROI ماهانه و سال به سال ادامه می‌دهد.

2. به روز رسانی های گوگل و الگوریتم را در نظر بگیرید

نادیده انگاشته می‌شویم که به‌روزرسانی الگوریتم و تغییرات مداوم در صنعت بر روی سئوی خوب و عالی تأثیر می‌گذارد.

Viola Eva، مشاور سئو و بنیانگذار Flow SEO، به اشتراک می‌گذارد که «یک سئو خوب به الگوریتم کمک می‌کند و کلمات کلیدی و لینک‌های مناسب را پیدا می‌کند، بنابراین ترافیک ارگانیک را افزایش می‌دهد».

چه چیزی برای وبسایت ما سئو عالی را ایجاد می کند؟

برای توضیح بهتر این تضاد، جونز به اشتراک می‌گذارد: «سئوی خوب ممکن است تحت تأثیر به‌روزرسانی‌های اصلی و تغییرات الگوریتم قرار گیرد، اما سئوی عالی تنها با هر کدام بهتر می‌شود، زیرا به دنبال چیزی بود که گوگل سعی داشت پاداش دهد، نه ورودی‌های الگوریتم واقعی».

واینستین توضیح می‌دهد که سئوی عالی عبارت است از «… توجه به تکامل جستجو، از جمله تغییرات در رفتار جستجوگر و به‌روزرسانی‌های الگوریتم، سپس تنظیم (و اجرای) استراتژی‌ها و تاکتیک‌هایی که همسو می‌شوند.»

ناوا هاپکینز می‌گوید: «سئوی خوب مشکلات مکانیکی را که پس از هر تغییر الگوریتم به وجود می‌آیند را حل می‌کند، در حالی که سئوی عالی یک مأموریت بین بخشی برای ایجاد تجربیات عالی است که باعث اعتماد و کسب درآمد طولانی‌مدت می‌شود.»

3. تبدیل شدن به حلال های کل نگر مشکل

هاپکینز همچنین خاطرنشان می‌کند که «بسیار اوقات، سئو (یا هر رشته بازاریابی دیجیتال) در عملکرد گیر می‌کند و به راحتی فراموش می‌کنیم که ما باید حل‌کننده مشکلات کسب‌وکار باشیم – نه فقط فن‌آور».

ریچل واندرنیک، بنیانگذار و مشاور ارشد در گروه واندر، می گوید: «سئوی خوب به م��ائل موجود سایت و محتوا می پردازد.

مدی عثمان، استراتژیست محتوای سئو در The Blogsmith، می‌افزاید: «… بر انجام چند کار به خوبی تمرکز می‌کند.

سئوی عالی از نظر حل مشکل چیست؟

پروهل اشاره می کند که سئوی عالی “الهام بخش تغییر در طرز فکر یک سازمان است.”

عثمان می‌گوید: «این شامل در نظر گرفتن همه جنبه‌ها به صورت کلی است… نظارت کامل بر هر جنبه مرتبط محتوا، بک لینک‌ها، سئو فنی و عملکرد و نیاز به اندازه‌گیری و تجزیه و تحلیل نتایج برای تطبیق استراتژی بر این اساس دارد».

هوبن اضافه می‌کند که «سئوی عالی در تلاش برای درک اساسی یک کسب‌وکار به‌عنوان یک کل از بالا به پایین و استراتژی بازاریابی کل‌نگر آن‌ها، از اصول فنی خارج می‌شود. این انگیزه برای درک واقعی این است که چگونه بهینه سازی موتور جستجو می تواند در تصویر بزرگ یک نام تجاری قرار بگیرد و چگونه می تواند با کانال های دیگر نیز کار کند.

لیلی ری، پدر، مدیر سئو و رئیس تحقیقات ارگانیک در آمسیو دیجیتال، همچنین اشاره می‌کند که «سئوی عالی شامل شناسایی و درک همه فرصت‌های موجود برای بهبود یک سایت و توانایی اولویت‌بندی استراتژیک آن وظایف، به علاوه کمک به اجرا و اجرای آنها.»

سئوی عالی توسط «…کسانی که کمپین را بیش از حد ارائه می دهند و همچنین در آینده اثبات می کنند تا اطمینان حاصل شود که کار انجام شده در آزمون زمان ایستاده است، نشان داده می شود. دیوید هری، مشاور سئوی ارشد در Verve Developments می‌گوید: «این بدان معناست که استراتژی و تلاش‌ها باید همیشه منافع مثبتی در حال حاضر و آینده داشته باشند.

Vandernick اضافه می کند که “این سایت یک سایت را برای آینده اثبات می کند زیرا فقط به اهرم تاکتیکی متکی نیست، بلکه اولویت استراتژیک تجربه کاربر از طریق لنز جستجو است.”

4. ماندن در نقطه با گزارش و استفاده از ابزار

کارشناسان سئو ارزش دانستن و استفاده از ابزارها برای تجزیه و تحلیل داده ها را می دانند. آنها همچنین می دانند که برقراری ارتباط و گزارش موارد مهم چقدر مهم است.

Ray به اشتراک می‌گذارد که «سئوی خوب شامل استفاده از ابزارهای سئو در دسترس برای آشکار کردن فرصت‌ها و بینش‌ها بدون اولویت‌بندی زیاد یا توصیه‌های خاص در مورد اینکه چه چیزی و چگونه باید بهینه شود، است.»

جیمی ایندیگو، مشاور فنی سئو در ربات نیست، همچنین می‌افزاید که «سئوی خوب این است که بدانید چگونه گزارش‌ها را بخوانید و از ابزارهای تشخیصی استفاده کنید.

چه چیزی سئو خوب و سئو عالی را متمایز می کند Indigo ادامه می دهد که “سئوی عالی این است که بدانید کدام گزارش ها را بخوانید، چگونه موضوعات اساسی تغییرات قابل مشاهده را به هم متصل می کنند، و از چه ابزارهایی استفاده کنید. تفاوت این است که سئوی عالی می تواند خروجی قابل مشاهده را همانطور که به تغییرات در سیستم های داخلی (معمولاً غیرقابل مشاهده) مربوط می شود تفسیر کند.

براک موری، یکی از بنیانگذاران seoplus+، تفاوت بین سئوی خوب و سئوی عالی را در این جمله خلاصه می‌کند: «تاثیر: حتماً سوزن را برای مشتریان خود حرکت دهید و این همان چیزی است که بهترین‌ها را از بقیه جدا می‌کند».

Greg Jarboe، رئیس و یکی از بنیانگذاران SEO-PR، اضافه می کند که، “تفاوت بین SEO خوب و SEO عالی در نحوه اندازه گیری موفقیت است.”

آشنایی با خدمات رخ نت :  سئو سایت اصفهان

5. قرار دادن کاربر در اولویت

نکته مهم دیگری که این متخصصان بر آن تاکید می‌کنند این است که سئوی خوب در مقابل سئوی عالی به معنای درک آنچه مهم‌تر است و اولویت کلی شماست – و آن کاربر است.

جونز به اشتراک می‌گذارد که «سئوی خوب، سئوی است که برای گوگل کار می‌کند. سئوی عالی برای گوگل و کاربران کار می کند. متوجه می‌شود که کاربران در تلاش برای به دست آوردن چه چیزی هستند و سپس چیزی می‌سازد که به آنها کمک می‌کند تا آن را با استفاده از بهترین شیوه‌های SEO خوب انجام دهند.

تام مک‌لافلین، مدیر SEO Travel نیز اشاره می‌کند که سئوی خوب یعنی فکر کردن به انسان‌ها. «با داده‌ها شروع کنید، تمام اطلاعاتی را که می‌توانید جمع‌آوری کنید و تحقیقات کاملی انجام دهید، اما سپس به فکر افراد واقعی برگردید. سئو فقط شکل دیگری از بازاریابی است، بنابراین اگر همیشه این دیدگاه را در ذهن داشته باشید، می توانید کیفیت کار سئوی خود را به سطح بعدی ارتقا دهید.

چه چیزی آن را سئو عالی می کند؟

برای آدام ریمر، رئیس Adam Riemer Marketing، “سئوی عالی ارائه یک تجربه کاربری شگفت انگیز، درک مخاطبان و برآوردن نیازهای آنها است.”

عثمان به اشتراک می‌گذارد که «سئوی عالی همیشه کاربر نهایی انسانی را بیش از روبات‌های موتور جستجو در نظر می‌گیرد (پیدا کردن راهی برای پر کردن شکاف).»

ایوا همچنین می‌افزاید: «یک متخصص سئو عالی، روایت برند، نیازها و آرزوهای مخاطب و ترجیحات گوگل را ادغام می‌کند. آنها نه تنها ترافیک ارگانیک را هدایت می کنند، بلکه تقاضا، MQL و درآمد را نیز هدایت می کنند. آنها با سایر عملکردها (عمدتاً بازاریابی و فروش) همکاری می کنند تا چشم انداز یک شرکت را به واقعیت تبدیل کنند.

برای خواندن ادامه مقاله روی لینک زیر کلیک کنید

https://rokhnet.com/good-vs-great-seo/

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Top SEO Trends 2021 that you must need to know

Search engine optimization, or SEO, is possibly the most constant and valuable marketing channel available to any marketer. In fact, according to Merkle’s 2019 Digital Media study, SEO accounted for 22% of all website visitors in 2019.

Despite popular belief, SEO is not dead, and, as evidenced by the graph above, it is really expanding. SEO is here to stay, but that doesn’t imply the SEO you’re familiar with now will be the SEO you see in a few years. That’s why staying current and knowing what Google may throw at you in 2021 and beyond is critical.

User focus

Search intent and conversion

Page experience and core web vitals

Adapt quickly

Content depth

Internal linking

Automation

Local search

Creativity

SEO Scalability

User focus

When it comes to SEO, one of the best SEO leaders I’ve ever worked with preached a simple but deep adage: “What’s good for the user is good for SEO (and Google).”

This statement was accurate ten years ago and is true now. Google wants to give users, or searchers, the greatest experience possible. As a result, when Google sends a person to your site through their search engine results page (SERP), they want that user to be happy. If they are, the user will return to Google the next time they need to conduct a search.

In an interview with Search Engine Journal, Lily Ray, SEO Director at Path Interactive, summed up this entire approach perfectly: “Above all, a solid SEO plan should begin with putting oneself in the shoes of the user and determining whether the content is actually helpful, the brand is trustworthy, and the website is simple to navigate.”

Search intent and conversion

When your content or SEO teams get down to develop a new piece of content, they should check the search engine results page first (SERP). Go to the SERP before looking at SEMRush, Google Search Console (GSC), or any other SEO tool. The SERP displays what Google considers to be the most relevant results for the user’s query. When you go after that question or related search phrases, Google is telling you what kind of content you should develop. You will undoubtedly lag behind if you do not learn how to match this intent.

Marie Haynes, the president and CEO of Marie Haynes Consulting Inc., concurs. According to Search Engine Journal, “Google will get even better at recognizing when a searcher is looking for expert advice and will rank those pieces above articles created by content writers who lack E-A-T.” “Those SEO professionals who can properly understand how to meet a searcher’s wants will be successful in 2021.”

You’ll receive more conversions when the user is ready if you meet those demands. The purpose of SEO is to increase organic traffic as well as leads for your company. If a site can generate millions of sessions without being monetized, it is worthless. As a result, when a user lands on a lower-funnel page, you must make it as simple and quick as possible to lead them to the finish line by making your funnel simple and quick to utilize. If a visitor comes to an article after conducting an informational search, don’t push them down the funnel too quickly since they’re probably not ready – and you’ll lose the lead forever. Use the information you’ve gathered about the user’s purpose by page type to direct them to the next most logical page in your product funnel.

Page experience and core web vitals

According to Areej AbuAli, SEO Manager at Zoopla, page experience metrics can no longer be ignored with Google implementing Core Web Vitals as ranking criteria in 2021.

“Websites and businesses must make them a priority to avoid falling behind their competitors,” Abu Ali said. “Take advantage of the data offered by tools like Lighthouse and Crux API. Page speed, mobile-friendliness, rendering, image optimization, and security standards are all things that need to be optimized.”Furthermore, Rachel Costello, Builtvisible’s Technical SEO Consultant, stated that we should consider how a website makes a user feel rather than whether it is accessible and clear to a search engine crawler.

“As part of this, we’ll take a user-centric approach to our optimization efforts, with a particular focus on:

The speed with which pages load.

How quickly pages respond to user interactions.

On mobile devices, how easy it is to use and navigate a website.

The site’s connection’s safety and security when users are browsing it.

“Including page experience in your SEO strategy will not only help to future-proof your website’s performance and rankings ahead of the next algorithm upgrade, but it can also help to boost UX and conversions now,” said Costello.

According to Jess Peck, Senior Analytics Consultant at CVS, you must also ensure that Google can get the finest content on your site from everywhere – and that your site has a measurably better user interface than your competitors.

“Measure, test, and look at your material with machine learning – this will give you a significant step up,” Peck added. “Google’s concentration on Core Web Vitals demonstrates that they’re starting to measure how bothersome websites may be, so provide a pleasant experience for your users and Google will reciprocate.”

Adapt quickly

According to Motoko Hunt, President & International Search Marketing Consultant, AJPR, in 2021, be prepared to work harder than ever before to assess, adapt, and execute.

While basic skills and knowledge are still necessary, your brain must be adaptable in order to keep up with the quick changes.

“It will be more vital than ever to think beyond the box. There are still business options available. If you don’t know where to look, simply figure out where they went,” Hunt added. In 2021, being proactive will be critical, according to Corey Morris, Voltage’s Chief Strategy Officer.

“Perhaps this is more of a theme or mindset than a trend,” Morris said, “but seeing it as a recognized necessity and something many people are coming to makes it a trend for me.”Now is the moment to become organized, make a strategy, create a system, and move forward.”

According to Andy Betts, Search and Digital Advisor & Consultant, a transition to more strategic SEO will be important in 2021 to stay relevant and top of mind for customers’ attention. He suggests shifting your focus from a single concentration on consumer behavior to a two-step process that includes first learning about the market in which these consumers operate.

“Take a more strategic and holistic approach to understand what’s going on in the market, where demand has altered historically, and where demand is shifting in real-time,” Betts advised.“Use a consultative approach to learn how economic, sociological, and psychological aspects influence search demand, and then dig further into consumer behavior and purpose. Make use of all business intelligence tools, platforms, and sources available to you.”

Content depth

Both Google and users must have faith in your expertise. Expertise, Authority, and Trustworthiness, or EAT, are ranking variables, after all. However, people need to see that you know everything there is to know about your subject outside of Google. If a person is looking for information on artificial intelligence, they don’t want to have to go to many websites to find it. Consider the following description of Built In’s artificial intelligence content: An ideal informational blog style is to have one page with all of the content available, as well as links to other related content.

More often than not, longer content is required to demonstrate your competence. Longreads (articles with 7,000 words or more) are the absolute leaders in terms of content performance, according to a 2019 SEMRush study that was recently updated this month, driving nearly four times more traffic than articles of ordinary length (900-1,200 words).

Short content isn’t going to make it in the SEO world. Demonstrate to your users that you are the expert in your subject. The effects will be felt by returning users, Google, and your organic rankings.

Internal linking

Internal linking isn’t on many SEO trend lists, despite the fact that it’s been critical to SEO for decades. However, just because a strategy is old doesn’t mean it’s no longer effective. Internal linking is essential for both your users and Google to find the sites that are important to you.

In any case, having a clear site structure that allows users to flow effortlessly from one page to the next would aid both users and Google in finding important, fresh, and updated material. To achieve so, use the following strategies:

Content hubs consist of a single pillar page with articles relating to that topic connected to it.

Faceted navigation: E-commerce sites use filters and facets to allow customers to swiftly narrow down a product set by color, style, or other characteristics.

Linkbacks: A collection of links to similar products at the bottom of your product pages.

Related hyperlinks: In your blogs, include connections to other sites that are comparable to yours.

Automation

The possibilities for 2021 will be mind-boggling, according to Hamlet Batista, CEO of RankSense. “If we look back at the increasing number of SEO tasks that we are able to automate in 2020 (structured data generation, quality content, etc. ), the possibilities for 2021 will be mind-boggling,” he said. Related web addresses: Link to other similar companies in your weblog.

“The quality and quantity of AI-generated content are expected to skyrocket. It will undoubtedly make it more difficult for search engines to keep spam out of the index,” Batista said. “The key focus will be on human-in-the-loop automation to ensure that the value for search users is high in order to avoid penalties and remain competitive.”

One of the major trends in SEO for 2021, according to Jesse McDonald, Global SEO Strategist | Optimization Lead, IBM, is the continuous focus on establishing more scalable optimization solutions using automation, especially among in-house positions.

“In the last few years, a growing number of industry-leading tools that many SEO practitioners utilize in their daily work have released automated functionality to roll out site improvements. It’s almost like adding another execution member to the team,” McDonald explained.

“The ramifications of this are particularly fascinating for in-house roles,” he continued, “because it can help deploy low-hanging fruit elements without having to explain the relevance of the change to move to the top of the sprint schedule.” “As a result, the SEO can concentrate on other key components for increasing site performance.”

Local search

Traditional, in-person retailers have traditionally benefited from local SEO. Local SEO, on the other hand, has grown considerably in recent years. Google has recently begun to prioritize local news in its search results.

Every day, featured snippets and zero-click searches become increasingly common. Many zero-click searches are local searches that display the results in a “local pack” on the SERP. Even if you don’t have a physical presence, I strongly advise you to set up a Google My Business account and keep it up to date.

Local SEO can also be used in the following ways:

Profit from local keywords.

Use online business directories to your advantage.

Build content around local events, news stories, and specific locations, similar to Built In Chicago or Built-In San Francisco.

Creativity

Finally, it’s time to be creative with your search engine optimization. Change is a major subject throughout the work. SEO isn’t going away, but it’s changing at a breakneck pace. Much of what worked in the past will not work in the future. Keyword stuffing and article syndication, after all, were once highly successful SEO strategies. Today, however, these antiquated strategies will not only fail, but they may also result in Google penalties.

As a result, it’s critical that you keep up with the latest trends and try out new techniques. Don’t be frightened to venture into unfamiliar territory. But don’t go all-in until you’ve proven that your experiments are successful.

SEO Scalability

According to Mark Traphagen, Vice President of Product Marketing and Training at seoClarity, 2021 should be the year to incorporate scalability into your SEO strategy if you want to stay ahead of the competition.

How?

Traphagen shared these three tips:

Make a list of all the usual tasks, activities, and workflows you perform. Determine which stages in each of these could be automated or handled more efficiently with the help of a tool.

Set up an alert system to track significant changes in things like keyword ranks, flip-flopping URLs ranking for the same keyword (URL cannibalism), page content changes, URL changes, and so on.

Create SoPs (Standard Operating Procedures) for any repetitive processes you can’t automate so your team doesn’t have to reinvent the wheel every time they need to be done.

The post Top SEO Trends 2021 that you must need to know appeared first on Soft Trending.

from Soft Trending https://ift.tt/3k1B9fV via softtrending

[softtrending04]

Top SEO Trends 2021 that you must need to know

Search engine optimization, or SEO, is possibly the most constant and valuable marketing channel available to any marketer. In fact, according to Merkle’s 2019 Digital Media study, SEO accounted for 22% of all website visitors in 2019.

Despite popular belief, SEO is not dead, and, as evidenced by the graph above, it is really expanding. SEO is here to stay, but that doesn’t imply the SEO you’re familiar with now will be the SEO you see in a few years. That’s why staying current and knowing what Google may throw at you in 2021 and beyond is critical.

User focus

Search intent and conversion

Page experience and core web vitals

Adapt quickly

Content depth

Internal linking

Automation

Local search

Creativity

SEO Scalability

User focus

When it comes to SEO, one of the best SEO leaders I’ve ever worked with preached a simple but deep adage: “What’s good for the user is good for SEO (and Google).”

This statement was accurate ten years ago and is true now. Google wants to give users, or searchers, the greatest experience possible. As a result, when Google sends a person to your site through their search engine results page (SERP), they want that user to be happy. If they are, the user will return to Google the next time they need to conduct a search.

In an interview with Search Engine Journal, Lily Ray, SEO Director at Path Interactive, summed up this entire approach perfectly: “Above all, a solid SEO plan should begin with putting oneself in the shoes of the user and determining whether the content is actually helpful, the brand is trustworthy, and the website is simple to navigate.”

Search intent and conversion

When your content or SEO teams get down to develop a new piece of content, they should check the search engine results page first (SERP). Go to the SERP before looking at SEMRush, Google Search Console (GSC), or any other SEO tool. The SERP displays what Google considers to be the most relevant results for the user’s query. When you go after that question or related search phrases, Google is telling you what kind of content you should develop. You will undoubtedly lag behind if you do not learn how to match this intent.

Marie Haynes, the president and CEO of Marie Haynes Consulting Inc., concurs. According to Search Engine Journal, “Google will get even better at recognizing when a searcher is looking for expert advice and will rank those pieces above articles created by content writers who lack E-A-T.” “Those SEO professionals who can properly understand how to meet a searcher’s wants will be successful in 2021.”

You’ll receive more conversions when the user is ready if you meet those demands. The purpose of SEO is to increase organic traffic as well as leads for your company. If a site can generate millions of sessions without being monetized, it is worthless. As a result, when a user lands on a lower-funnel page, you must make it as simple and quick as possible to lead them to the finish line by making your funnel simple and quick to utilize. If a visitor comes to an article after conducting an informational search, don’t push them down the funnel too quickly since they’re probably not ready – and you’ll lose the lead forever. Use the information you’ve gathered about the user’s purpose by page type to direct them to the next most logical page in your product funnel.

Page experience and core web vitals

According to Areej AbuAli, SEO Manager at Zoopla, page experience metrics can no longer be ignored with Google implementing Core Web Vitals as ranking criteria in 2021.

“Websites and businesses must make them a priority to avoid falling behind their competitors,” Abu Ali said. “Take advantage of the data offered by tools like Lighthouse and Crux API. Page speed, mobile-friendliness, rendering, image optimization, and security standards are all things that need to be optimized.”Furthermore, Rachel Costello, Builtvisible’s Technical SEO Consultant, stated that we should consider how a website makes a user feel rather than whether it is accessible and clear to a search engine crawler.

“As part of this, we’ll take a user-centric approach to our optimization efforts, with a particular focus on:

The speed with which pages load.

How quickly pages respond to user interactions.

On mobile devices, how easy it is to use and navigate a website.

The site’s connection’s safety and security when users are browsing it.

“Including page experience in your SEO strategy will not only help to future-proof your website’s performance and rankings ahead of the next algorithm upgrade, but it can also help to boost UX and conversions now,” said Costello.

According to Jess Peck, Senior Analytics Consultant at CVS, you must also ensure that Google can get the finest content on your site from everywhere – and that your site has a measurably better user interface than your competitors.

“Measure, test, and look at your material with machine learning – this will give you a significant step up,” Peck added. “Google’s concentration on Core Web Vitals demonstrates that they’re starting to measure how bothersome websites may be, so provide a pleasant experience for your users and Google will reciprocate.”

Adapt quickly

According to Motoko Hunt, President & International Search Marketing Consultant, AJPR, in 2021, be prepared to work harder than ever before to assess, adapt, and execute.

While basic skills and knowledge are still necessary, your brain must be adaptable in order to keep up with the quick changes.

“It will be more vital than ever to think beyond the box. There are still business options available. If you don’t know where to look, simply figure out where they went,” Hunt added. In 2021, being proactive will be critical, according to Corey Morris, Voltage’s Chief Strategy Officer.

“Perhaps this is more of a theme or mindset than a trend,” Morris said, “but seeing it as a recognized necessity and something many people are coming to makes it a trend for me.”Now is the moment to become organized, make a strategy, create a system, and move forward.”

According to Andy Betts, Search and Digital Advisor & Consultant, a transition to more strategic SEO will be important in 2021 to stay relevant and top of mind for customers’ attention. He suggests shifting your focus from a single concentration on consumer behavior to a two-step process that includes first learning about the market in which these consumers operate.

“Take a more strategic and holistic approach to understand what’s going on in the market, where demand has altered historically, and where demand is shifting in real-time,” Betts advised.“Use a consultative approach to learn how economic, sociological, and psychological aspects influence search demand, and then dig further into consumer behavior and purpose. Make use of all business intelligence tools, platforms, and sources available to you.”

Content depth

Both Google and users must have faith in your expertise. Expertise, Authority, and Trustworthiness, or EAT, are ranking variables, after all. However, people need to see that you know everything there is to know about your subject outside of Google. If a person is looking for information on artificial intelligence, they don’t want to have to go to many websites to find it. Consider the following description of Built In’s artificial intelligence content: An ideal informational blog style is to have one page with all of the content available, as well as links to other related content.

More often than not, longer content is required to demonstrate your competence. Longreads (articles with 7,000 words or more) are the absolute leaders in terms of content performance, according to a 2019 SEMRush study that was recently updated this month, driving nearly four times more traffic than articles of ordinary length (900-1,200 words).

Short content isn’t going to make it in the SEO world. Demonstrate to your users that you are the expert in your subject. The effects will be felt by returning users, Google, and your organic rankings.

Internal linking

Internal linking isn’t on many SEO trend lists, despite the fact that it’s been critical to SEO for decades. However, just because a strategy is old doesn’t mean it’s no longer effective. Internal linking is essential for both your users and Google to find the sites that are important to you.

In any case, having a clear site structure that allows users to flow effortlessly from one page to the next would aid both users and Google in finding important, fresh, and updated material. To achieve so, use the following strategies:

Content hubs consist of a single pillar page with articles relating to that topic connected to it.

Faceted navigation: E-commerce sites use filters and facets to allow customers to swiftly narrow down a product set by color, style, or other characteristics.

Linkbacks: A collection of links to similar products at the bottom of your product pages.

Related hyperlinks: In your blogs, include connections to other sites that are comparable to yours.

Automation

The possibilities for 2021 will be mind-boggling, according to Hamlet Batista, CEO of RankSense. “If we look back at the increasing number of SEO tasks that we are able to automate in 2020 (structured data generation, quality content, etc. ), the possibilities for 2021 will be mind-boggling,” he said. Related web addresses: Link to other similar companies in your weblog.

“The quality and quantity of AI-generated content are expected to skyrocket. It will undoubtedly make it more difficult for search engines to keep spam out of the index,” Batista said. “The key focus will be on human-in-the-loop automation to ensure that the value for search users is high in order to avoid penalties and remain competitive.”

One of the major trends in SEO for 2021, according to Jesse McDonald, Global SEO Strategist | Optimization Lead, IBM, is the continuous focus on establishing more scalable optimization solutions using automation, especially among in-house positions.

“In the last few years, a growing number of industry-leading tools that many SEO practitioners utilize in their daily work have released automated functionality to roll out site improvements. It’s almost like adding another execution member to the team,” McDonald explained.

“The ramifications of this are particularly fascinating for in-house roles,” he continued, “because it can help deploy low-hanging fruit elements without having to explain the relevance of the change to move to the top of the sprint schedule.” “As a result, the SEO can concentrate on other key components for increasing site performance.”

Local search

Traditional, in-person retailers have traditionally benefited from local SEO. Local SEO, on the other hand, has grown considerably in recent years. Google has recently begun to prioritize local news in its search results.

Every day, featured snippets and zero-click searches become increasingly common. Many zero-click searches are local searches that display the results in a “local pack” on the SERP. Even if you don’t have a physical presence, I strongly advise you to set up a Google My Business account and keep it up to date.

Local SEO can also be used in the following ways:

Profit from local keywords.

Use online business directories to your advantage.

Build content around local events, news stories, and specific locations, similar to Built In Chicago or Built-In San Francisco.

Creativity

Finally, it’s time to be creative with your search engine optimization. Change is a major subject throughout the work. SEO isn’t going away, but it’s changing at a breakneck pace. Much of what worked in the past will not work in the future. Keyword stuffing and article syndication, after all, were once highly successful SEO strategies. Today, however, these antiquated strategies will not only fail, but they may also result in Google penalties.

As a result, it’s critical that you keep up with the latest trends and try out new techniques. Don’t be frightened to venture into unfamiliar territory. But don’t go all-in until you’ve proven that your experiments are successful.

SEO Scalability

According to Mark Traphagen, Vice President of Product Marketing and Training at seoClarity, 2021 should be the year to incorporate scalability into your SEO strategy if you want to stay ahead of the competition.

How?

Traphagen shared these three tips:

Make a list of all the usual tasks, activities, and workflows you perform. Determine which stages in each of these could be automated or handled more efficiently with the help of a tool.

Set up an alert system to track significant changes in things like keyword ranks, flip-flopping URLs ranking for the same keyword (URL cannibalism), page content changes, URL changes, and so on.

Create SoPs (Standard Operating Procedures) for any repetitive processes you can’t automate so your team doesn’t have to reinvent the wheel every time they need to be done.

The post Top SEO Trends 2021 that you must need to know appeared first on Soft Trending.

from Soft Trending https://ift.tt/3k1B9fV via softtrending

[softtrending01]

Top SEO Trends 2021 that you must need to know

Search engine optimization, or SEO, is possibly the most constant and valuable marketing channel available to any marketer. In fact, according to Merkle’s 2019 Digital Media study, SEO accounted for 22% of all website visitors in 2019.

Despite popular belief, SEO is not dead, and, as evidenced by the graph above, it is really expanding. SEO is here to stay, but that doesn’t imply the SEO you’re familiar with now will be the SEO you see in a few years. That’s why staying current and knowing what Google may throw at you in 2021 and beyond is critical.

User focus

Search intent and conversion

Page experience and core web vitals

Adapt quickly

Content depth

Internal linking

Automation

Local search

Creativity

SEO Scalability

User focus

When it comes to SEO, one of the best SEO leaders I’ve ever worked with preached a simple but deep adage: “What’s good for the user is good for SEO (and Google).”

This statement was accurate ten years ago and is true now. Google wants to give users, or searchers, the greatest experience possible. As a result, when Google sends a person to your site through their search engine results page (SERP), they want that user to be happy. If they are, the user will return to Google the next time they need to conduct a search.

In an interview with Search Engine Journal, Lily Ray, SEO Director at Path Interactive, summed up this entire approach perfectly: “Above all, a solid SEO plan should begin with putting oneself in the shoes of the user and determining whether the content is actually helpful, the brand is trustworthy, and the website is simple to navigate.”

Search intent and conversion

When your content or SEO teams get down to develop a new piece of content, they should check the search engine results page first (SERP). Go to the SERP before looking at SEMRush, Google Search Console (GSC), or any other SEO tool. The SERP displays what Google considers to be the most relevant results for the user’s query. When you go after that question or related search phrases, Google is telling you what kind of content you should develop. You will undoubtedly lag behind if you do not learn how to match this intent.

Marie Haynes, the president and CEO of Marie Haynes Consulting Inc., concurs. According to Search Engine Journal, “Google will get even better at recognizing when a searcher is looking for expert advice and will rank those pieces above articles created by content writers who lack E-A-T.” “Those SEO professionals who can properly understand how to meet a searcher’s wants will be successful in 2021.”

You’ll receive more conversions when the user is ready if you meet those demands. The purpose of SEO is to increase organic traffic as well as leads for your company. If a site can generate millions of sessions without being monetized, it is worthless. As a result, when a user lands on a lower-funnel page, you must make it as simple and quick as possible to lead them to the finish line by making your funnel simple and quick to utilize. If a visitor comes to an article after conducting an informational search, don’t push them down the funnel too quickly since they’re probably not ready – and you’ll lose the lead forever. Use the information you’ve gathered about the user’s purpose by page type to direct them to the next most logical page in your product funnel.

Page experience and core web vitals

According to Areej AbuAli, SEO Manager at Zoopla, page experience metrics can no longer be ignored with Google implementing Core Web Vitals as ranking criteria in 2021.

“Websites and businesses must make them a priority to avoid falling behind their competitors,” Abu Ali said. “Take advantage of the data offered by tools like Lighthouse and Crux API. Page speed, mobile-friendliness, rendering, image optimization, and security standards are all things that need to be optimized.”Furthermore, Rachel Costello, Builtvisible’s Technical SEO Consultant, stated that we should consider how a website makes a user feel rather than whether it is accessible and clear to a search engine crawler.

“As part of this, we’ll take a user-centric approach to our optimization efforts, with a particular focus on:

The speed with which pages load.

How quickly pages respond to user interactions.

On mobile devices, how easy it is to use and navigate a website.

The site’s connection’s safety and security when users are browsing it.

“Including page experience in your SEO strategy will not only help to future-proof your website’s performance and rankings ahead of the next algorithm upgrade, but it can also help to boost UX and conversions now,” said Costello.

According to Jess Peck, Senior Analytics Consultant at CVS, you must also ensure that Google can get the finest content on your site from everywhere – and that your site has a measurably better user interface than your competitors.

“Measure, test, and look at your material with machine learning – this will give you a significant step up,” Peck added. “Google’s concentration on Core Web Vitals demonstrates that they’re starting to measure how bothersome websites may be, so provide a pleasant experience for your users and Google will reciprocate.”

Adapt quickly

According to Motoko Hunt, President & International Search Marketing Consultant, AJPR, in 2021, be prepared to work harder than ever before to assess, adapt, and execute.

While basic skills and knowledge are still necessary, your brain must be adaptable in order to keep up with the quick changes.

“It will be more vital than ever to think beyond the box. There are still business options available. If you don’t know where to look, simply figure out where they went,” Hunt added. In 2021, being proactive will be critical, according to Corey Morris, Voltage’s Chief Strategy Officer.

“Perhaps this is more of a theme or mindset than a trend,” Morris said, “but seeing it as a recognized necessity and something many people are coming to makes it a trend for me.”Now is the moment to become organized, make a strategy, create a system, and move forward.”

According to Andy Betts, Search and Digital Advisor & Consultant, a transition to more strategic SEO will be important in 2021 to stay relevant and top of mind for customers’ attention. He suggests shifting your focus from a single concentration on consumer behavior to a two-step process that includes first learning about the market in which these consumers operate.

“Take a more strategic and holistic approach to understand what’s going on in the market, where demand has altered historically, and where demand is shifting in real-time,” Betts advised.“Use a consultative approach to learn how economic, sociological, and psychological aspects influence search demand, and then dig further into consumer behavior and purpose. Make use of all business intelligence tools, platforms, and sources available to you.”

Content depth

Both Google and users must have faith in your expertise. Expertise, Authority, and Trustworthiness, or EAT, are ranking variables, after all. However, people need to see that you know everything there is to know about your subject outside of Google. If a person is looking for information on artificial intelligence, they don’t want to have to go to many websites to find it. Consider the following description of Built In’s artificial intelligence content: An ideal informational blog style is to have one page with all of the content available, as well as links to other related content.

More often than not, longer content is required to demonstrate your competence. Longreads (articles with 7,000 words or more) are the absolute leaders in terms of content performance, according to a 2019 SEMRush study that was recently updated this month, driving nearly four times more traffic than articles of ordinary length (900-1,200 words).

Short content isn’t going to make it in the SEO world. Demonstrate to your users that you are the expert in your subject. The effects will be felt by returning users, Google, and your organic rankings.

Internal linking

Internal linking isn’t on many SEO trend lists, despite the fact that it’s been critical to SEO for decades. However, just because a strategy is old doesn’t mean it’s no longer effective. Internal linking is essential for both your users and Google to find the sites that are important to you.

In any case, having a clear site structure that allows users to flow effortlessly from one page to the next would aid both users and Google in finding important, fresh, and updated material. To achieve so, use the following strategies:

Content hubs consist of a single pillar page with articles relating to that topic connected to it.

Faceted navigation: E-commerce sites use filters and facets to allow customers to swiftly narrow down a product set by color, style, or other characteristics.

Linkbacks: A collection of links to similar products at the bottom of your product pages.

Related hyperlinks: In your blogs, include connections to other sites that are comparable to yours.

Automation

The possibilities for 2021 will be mind-boggling, according to Hamlet Batista, CEO of RankSense. “If we look back at the increasing number of SEO tasks that we are able to automate in 2020 (structured data generation, quality content, etc. ), the possibilities for 2021 will be mind-boggling,” he said. Related web addresses: Link to other similar companies in your weblog.

“The quality and quantity of AI-generated content are expected to skyrocket. It will undoubtedly make it more difficult for search engines to keep spam out of the index,” Batista said. “The key focus will be on human-in-the-loop automation to ensure that the value for search users is high in order to avoid penalties and remain competitive.”

One of the major trends in SEO for 2021, according to Jesse McDonald, Global SEO Strategist | Optimization Lead, IBM, is the continuous focus on establishing more scalable optimization solutions using automation, especially among in-house positions.

“In the last few years, a growing number of industry-leading tools that many SEO practitioners utilize in their daily work have released automated functionality to roll out site improvements. It’s almost like adding another execution member to the team,” McDonald explained.

“The ramifications of this are particularly fascinating for in-house roles,” he continued, “because it can help deploy low-hanging fruit elements without having to explain the relevance of the change to move to the top of the sprint schedule.” “As a result, the SEO can concentrate on other key components for increasing site performance.”

Local search

Traditional, in-person retailers have traditionally benefited from local SEO. Local SEO, on the other hand, has grown considerably in recent years. Google has recently begun to prioritize local news in its search results.

Every day, featured snippets and zero-click searches become increasingly common. Many zero-click searches are local searches that display the results in a “local pack” on the SERP. Even if you don’t have a physical presence, I strongly advise you to set up a Google My Business account and keep it up to date.

Local SEO can also be used in the following ways:

Profit from local keywords.

Use online business directories to your advantage.

Build content around local events, news stories, and specific locations, similar to Built In Chicago or Built-In San Francisco.

Creativity

Finally, it’s time to be creative with your search engine optimization. Change is a major subject throughout the work. SEO isn’t going away, but it’s changing at a breakneck pace. Much of what worked in the past will not work in the future. Keyword stuffing and article syndication, after all, were once highly successful SEO strategies. Today, however, these antiquated strategies will not only fail, but they may also result in Google penalties.

As a result, it’s critical that you keep up with the latest trends and try out new techniques. Don’t be frightened to venture into unfamiliar territory. But don’t go all-in until you’ve proven that your experiments are successful.

SEO Scalability

According to Mark Traphagen, Vice President of Product Marketing and Training at seoClarity, 2021 should be the year to incorporate scalability into your SEO strategy if you want to stay ahead of the competition.

How?

Traphagen shared these three tips:

Make a list of all the usual tasks, activities, and workflows you perform. Determine which stages in each of these could be automated or handled more efficiently with the help of a tool.

Set up an alert system to track significant changes in things like keyword ranks, flip-flopping URLs ranking for the same keyword (URL cannibalism), page content changes, URL changes, and so on.

Create SoPs (Standard Operating Procedures) for any repetitive processes you can’t automate so your team doesn’t have to reinvent the wheel every time they need to be done.

The post Top SEO Trends 2021 that you must need to know appeared first on Soft Trending.

from Soft Trending https://ift.tt/3k1B9fV via softtrending

[asemissen]

Hallo Lieblingsjahreszeit! #Herbst #gooutandplay #neverstopexploring #wirsindderosten #dahmespreewald #goldenerherbst #autumn #kastanien https://instagr.am/p/CE9-v-AJpre/

[airmanisr]

de Havilland DH104 Dove 6 ‘G-AJPR’ (really G-ARDE) by Alan Wilson Via Flickr: c/n 04469. Built 1956 as ‘I-TONY’, became ‘G-ARDE’ in 1960. Restored in Gulf Aviation colours as ‘G-AJPR’, it is now on display at the Al Mahatta Aviation Museum. Sharjah, United Arab Emirates. 14-9-2015

[mgrvasko]

Dokedy to vlastne bude😮🤷‍♂️❓❓❓⁠ ⁠ Toto je asi najčastejšia otázka nad ktorou sa ľudia dnes zamýšľajú.⁠ ⁠ Prečo?⁠ ⁠ Niekde vládne panika,stres,strach..... a neviem čo ešte?⁠ ⁠ Ako si na tom Ty? Čo si o tom myslíš?⁠ ⁠ Asi je to tam hore, oni vedia dokedy.⁠ ⁠ No dnes som čítal jednu super 📕 a podělí sa s vámi s jednou vetou která veľmi so mnou zarezonovala a až som mal zimomriavky.⁠ ⁠ BUĎTE SAMI SEBOU A VAŠA DUŠA ZAČNE SPIEVAŤ.⁠ ⁠ tak toto aj v týchto nie najpríjemnejších časoch vám všetkým zo ❤️prajem.⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #sam #travel #barcelona #familia #sagradafamilia #poddotoho #akonainstagram #podnainstagram #tyzdensk #inspiracia #caspreseba #design #inspiration #entrepreneur #motivation #socialmediamanager #kniha #vira #chvilkaprosebe #knizka #duchovno #knihovnice #cteni #inspirace #ukazcoctes #kniznitip #mujsvet #knihomolka #knihovna #knihomol (na mieste Prague, Czech Republic) https://www.instagram.com/p/B-IVls-AJPr/?igshid=4pwn6yowv8y5

[ammirxa99-blog]

دریائے سوات کے کنارے.. #instagram #insta #picoftheday #instagood #instadaily #instapic #lightroom #lightroompakistan #lightroompk #landscapephotography #landscapesofpakistan #dawndotcom #silouettephotography #uetphotographyclubofficial #peace #pakistan #weepakistan (at Behrain, Swat) https://www.instagram.com/p/B9Ctii-AjPr/?igshid=1ro3szfxhco7i

[tarkibstudio]

. . Graphic Facade | Tarkib Studio . By: @tarkibstudio _________________________________________ . . #illustration #graphics #digitalgraphics #presentation #thinkingarchitecture #minimal #architecture #design #drawing #illustarch #illustarcion #archiologist #designer #tarkibstudio #arch_grap #archi_lovers #digital_presentation #arch_graph #graphic #koozarch #graphicart #architecturelife #architecturedaily #iluminaarquitectura #archisource #dailyilustration #critday #allofsketches #designbunker #thebna ____________________________________________ @archi_graph @dagli.lu @illustrarch @critday @littleblackbox.ny @thearchiologist @archisource @letsshowitbetter @zeanmacfarlane @c_a_g_e @prattsoa @sciarc @bartlettkiosk @archdaily @next_top_architects @archilovers @ilumina_arquitectura @8art.to @arch_impressive @arch_important @the_best_new_architects @nba.pku @b.duran_ @jailani_zailan @architrendz @archolution @ilumina_arquitectura @tal_arquitectura @architrendz @rational_architecture @archi_aid @act.of.mapping @thedesignbloc @the_best_new_architects @arch_impressive @axo_madness @architects_need @architrendz @archi.boom @fbabina @thearchiologist @ilumina_arquitectura @arch_freaks @archite_design @archisource https://www.instagram.com/p/Bu_pS6-AjpR/?igshid=o7ezq66uv2go