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hcazj · 5 years

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made a cover for my whack af mchanzo nanowrimo 2019 novel. u can find it on ao3 via “finding you in the buckass of nowhere” lmao. prologue under the cut but after this i will be exclusively posting on ao3

PROLOGUE

The sun rises high into the sky, casting shadows on everything residing on the surface. Jesse gives a loud yawn before scratching his scrappy goatee and turning the page on a health textbook he was given by Angela by instruction of his residing commander. He didn’t know how the conversation had started, but during a debriefing on the latest mission in one of the meeting rooms, one of the punks on the Blackwatch team had decided to give Gabriel Reyes a run for his money and ask if he had a soulmate waiting back home. Gabe, of course, had laughed in that guy’s face. He laughed like it was the funniest thing in the entire world.

And just as he was laughing, something miraculous happened. The team was visited by none other than Overwatch’s Strike Commander, who not only served as a face for publicity stunts, but also was the head of operations. And the strike teams, hence the title.

“He better not.” Soldier: 76, better known as Jack Morrison, said as he practically kicked the meeting room door open with his boot. He looked pissed. And also had a stack of papers on him. It looked like someone forgot to get their morning coffee. “He’d have some serious explaining to do.”

There were a couple whispers across the table, a couple agents trying to understand the implications of what had just transpired. Jesse swore he saw some of his teammates starting to sweat. The band of Blackwatch agents saw Gabriel Reyes flash his most charming smile. The rascal could look good when he wanted to.

“Jackie, you’re backie. Not in blackie, though. I’m happy you’re openly talking about this, but didn’t we agree not to tell anyone? Also, hey, dinner at 8 in my room.” And then Gabe winked at Jack. Ew.

Jack sighed, crossing his arms, and not so subtly cueing to the assortment of medals pinned to the lapel of his cornflower blue coat. Subtle. He addressed Gabe. “Remember last night? Well, I’ve decided to become the possessive bastard you always wanted.” He gave an intimidating glance at everyone in the room. “How are you kids doing? I’m sure you’ve met me around. Though you probably didn’t think I’d be so involved with Gabe. Like, probably never expected in a million years that I was his soulmate. But yeah. That’s classified information, not a peep out of this room unless you want your life to being an even more visceral piece of hell.”

Someone gulped in anxiety. Someone sneered in ennui. But if Blackwatch owned anything, it was a pile of troublemakers.

Now, Jesse hadn’t been part of Blackwatch too long, but it never took him that long to make friends. Genji--Jesse’s best friend and second best troublemaker in Blackwatch history--decided it was his turn to say something. (Jesse liked to think of himself as the best troublemaker, but that was an entirely different discussion).

“And how are you going to do that exactly? Your boyfriend already has us running laps across the Mediterranean.” Genji sat proudly with his feet resting on the table, and Jack gave him a look of disgust.

Jack excused the moment of insubordination, and walked right past the table and into the arms of his lover. They shared a quick kiss after a moment of lingering in each others arms, much to the dismay of everyone else in the meeting room. And if Jack was good at anything, it was playing games with new recruits.

“What’s up, marido ? What makes my darling husband so sad?” Gabe said, combing his hair through the tufts of Jack’s pale blond hair. It was thin, very much unlike his own, but he liked to try.

Jack laughed, trying to materialize every ounce of theatrics he had stored in his body for this very moment. “My sweet love, I just don’t know how I’m going to live if you don’t assign your soldiers 50 more pushups each every morning before breakfast. They’re not super soldiers like us, but we must make sure they are raised right. They’re like our kids, to me.” Jack lifted a leg off the floor, like he was swooning for real.

Groaning broke out around the table, and Jesse wasn’t sure if his teammates were groaning at the obviously satirical display of affection, or at the thought of actually being assigned even more pushups every morning.

It was Gabe’s turn to laugh. “Aw, Jack. We’re going to have a conversation later on why you’re so touchy today. Let me kiss you goodbye, though.” He planted another kiss on his husband’s nose before resuming business as per usual. Jack begrudgingly peeled himself off of his husband, but not without greeting their personal pet project. He smacked the stack of autopsies in front of Jesse and gave him a wink, before ruffling through the kid’s hair.

Gabe cleared his throat, as the door shut. Radio silence. He looked at Genji, who was making paper triangle footballs to send flying across the room. Genji looked up at him and discarded the paper football into the recycling bin. Gabe swore, some of the people on this team had the attention span of gnats.

“Ok, amigxs. Before we get into the details of the upcoming mission abroad, Jack was serious about our relationship being confidential. Think of the absolute horror you would cause if the UN caught winding that I’m fucking their Strick Commander. Like, maybe it’s funny. Actually, that’s pretty fucking funny. Can I get a laugh track going here?”

Jesse was the first to start hooting and hollering. A round of applause followed. If Gabe getting laid meant a happy Gabe, who cared, really? Sure, it could cause an international scandal, but Jesse liked to take it a day at a time.

“Thanks, caballero. Ok. It might be the funniest thing ever, but let’s be serious. I don’t want to fire any of you, but if wind caught that I’m soulmates with Jack, that would probably raise some suspicions of nepotism. Now we all know that I’m a very accomplished man, with a great piece of ass too, but it could potentially mean getting the pink slip from the higher higher ups. And all of you would probably also be out of the job, since Blackwatch technically does not exist. Really. So please don’t, if you value your paycheck.

“Alright, anyways. Any questions before we begin reviewing these autopsy reports like a pack of lawyers from a video game?” Gabe asked.

Jesse McCree had a question.

He partially raised his hand like a kid in a classroom, but then put it back down as he was contemplating if he should ask it at all, but then fully raised his hand as he thought ‘fuck it’.

“Hey, son. What’s bothering you? No, I don’t have any Nature Grain bars to feed you right now, please wait until after the meeting,” Gabe said. That aroused another short round of laughter from the people at the meeting.

Jesse chuckled too, because he had actually asked for a Nature Grain before in the middle of a mission. But he had a question to ask, and that was very important. “Hey, so, uhhhhh. I don’t know if this is relevant, or important enough, but what in tarnation’s a soulmate again?”

And Jesse kind of knew too, but only vaguely, like the word ‘esoteric’.

Of course, ‘esoteric’ is a word that is used to describe when something is only understood by a small set of people. Like you could call string theory ‘esoteric’, because who the fuck knows what string theory is? But it comes around often enough that people have heard of string theory, if only by name. You could even consider the word ‘esoteric’ esoteric. That was kind of funny. But Jesse was raised in the pit of the South with a single mother, before he found himself living a life of crime. He reconsidered how esoteric the word ‘soulmates’ was.

Like ‘esoteric’, ‘soulmates’ was not a word that came up when Jesse was robbing trains for a living, nor running from the police after a shooting with an opposing gang, nor in the middle of jewelry heists in the heart of Santa Fe. ‘Soulmates’ wasn’t necessary by any means of the word, that word, necessary. But maybe while he had only heard it a handful of times, with no definition to attach to the word, maybe everyone else had.

He felt like he was the odd duck out, and that was hard to do in a group of mother fucking misfits. Like, come on, Genji was basically a fucking cyborg. Gabe had gone through that freak of a soldier enhancement program that probably fucked with his biology in ways Jesse would never understand. Moira, their resident evil scientist, shot floating orbs out of her hands in the middle of combat. What the fuck was that about? Did she hone the essence of Orbeez for the inspiration behind her primary weapon? Jesse had some real mother fucking questions.

And a lot of the times, he asked them too.

But out of all of the unprofessional and obscure questions he had asked in his life, and even just in his short stay at Blackwatch where he could ask some pretty weird things, he had never asked a question that just about floored so many different people all at once. It’s like, he asked the question about soulmates, and the question took the cake. It took the cake and ran away with the spoon and like, eloped with the dish. And fucked the moon. Jesse didn’t think there was a reason for everyone to look so scandalized, though.

Because questions didn’t take cakes, or run with spoons, or elope, or fuck.

Gabe had a face that betrayed emotions Jesse knew Gabe didn’t show often: remorse. Of course, ‘remorse’ kind of sounded like ‘Morrison’ and that was funny for 2 seconds. But it was downright scary. Jesse was the type of person that was always starting something.

2 days ago, he had snuck into the mess hall at 3:30AM to steal a bag of doritos. Last week, he got captured on a mission and had to be rescued from an abandoned warehouse. Yesterday, he accidentally passed a stink bomb so bad, Gabe started coughing and moved their weekly recap meeting outside. And it was raining, too.

“Kid, did you ever take a health class before dropping out of school?” Gabe asked.

Jesse didn’t know how to answer that. “Well, I know how my body works, thank you. Uh, but t’answer your question…. No. What’s that got t’do with soulmates?”

Gabe scrunched his lips, wondering how he could quickly remedy the situation. This is why they paid him the big bucks. Not the biggest bucks, but more than large enough bucks. “Ok, everyone settle down for a hot second. Jesse, I’m going to comm Angela for a textbook you can read. And you probably need some one-on-one lessons on other stuff--yeah, I know you know what sex is but what about STIs? That’s half the battle. How about taking a break this week and just getting through health class?”

“But boss--”

“Trust me, this is way more important.”

Gabe took out one of his comms, one that only a limited amount of people on base had access too. It was mostly used for emergencies, but other times, was used as a quick way to contact anyone on base.

“Hey Angela! How are you? It’s Gabriel Reyes. I’m great and so is Jack-o’-Lantern thanks for asking. Do you have a this week to give some health lessons to one of our agents? I know you’re friends with our little Jesse. Great. Yeah? Perfect, please put that textbook on reserve. I’ll send Jesse down soon. Ok. Awesome. Over.” Gabe clipped the comm back into his belt. “Ok, anyone else skip health class?”

The room, for once, was a resounding silence. Moira raised her hand.

“You didn’t take health class, O’deorain? Aren’t you a doctor?” Gabe asked.

“Very funny, commander. I was wondering why you did not just ask me to prepare some lessons and generic information for Jesse, and instead contacted Angela Zeigler.” She brought a hand up to her face, and rested her cheek on her long purple nails that looked like talons.

“Hey, doc. You’re coming with us on this mission. You can help out later if Jesse wants.” Gabe sighs and turns to Jesse. “Alright, cowboy. Sorry to do this to you, and don’t let this go to your head, but I can’t just let you go gallivanting into a foreign country with no knowledge about your own body parts. Trust me. Soulmates isn’t something to mess around with. I know you’re stressed about it. Consider yourself on hourly while you lax away while hitting the books this week, ok?”

Jesse sighed and pulled his cowboy hat off of his head. He was disappointed he wouldn’t be going to Japan, but there would definitely be more opportunities for travel in the future. Filling the cracks in his education wasn’t something that he would have completely expected out of Blackwatch.

In fact, he was still reeling over getting fed 3 square meals a day. Being treated with any semblance or respect. Being valued not because he was probably the greatest sharpshooter of his generation, but for his personality and interests. Though playing old Hollywood flicks on movie night annoyed his teammates to no end, people stuck around and watched with him. And that was more valuable than ransacking a jewelry store.

“You can stick around, but I suggest getting around early since the textbook Angela has for you is several hundreds of pages long.” Gabe grinned, trying to whisk away Jesse’s problems.

Jesse replaced the hat on his head, and yawned as he stretched his arms above his head. “See y’all later, suckeroonies. Y’all hear that? I’m being paid to stay on base this week!”

More laughter from the gallery. Jesse got a few pats on the back. Genji flicked a paper football in his direction, and it smacked Jesse straight in the forehead.

“Text me” Genji said with a salute. Gabriel cleared his throat and held out his hand.

Genji sighed as he was caught red handed, and surrendered his stash of paper footballs. A beat passed, and Gabriel remained focused on Genji. Genji took the paper footballs out of the pockets of his sweatpants and handed those over too.

That Genji.

Jesse snuck out the door as the team started talking about the autopsy reports, and was off to find Angela.

And not to say he wasn’t disappointed at not being able to travel with the rest of the team this time, but he tried to stick to the silver lining: gorging on breadsticks. Sometimes they were stale, but hit those babies with an unearthly and disgusting amount of ranch dressing, and Jesse would eat them like there was no tomorrow. Being paid also wasn’t half bad. And getting his question answered certainly wasn’t that bad.

He walked past the kitchen, one of the larger living rooms, and some of the barracks before taking an elevator up a few floors to the right area. Why wasn’t the med bay in the middle of the building?

Angela “Mercy” Zeigler was one of Overwatch’s doctors. She was at the top of her field at a young age, and a dear friend of Jesse’s. While the two could not have come from more different worlds, they bonded over some obscure things like miniature scented soaps. Besides, Jesse got injured so much on missions, they practically had to become friends. Angela was huge on doctor patient confidentiality, but that didn’t stop her from chewing Jesse out every single time he came back needing a cast.

If taking health classes was urgent enough for Gabe to kick him off of the latest mission, it had to be some level of important. How important could the whole soulmates thing be ? The elevator dinged and he followed the path he knew by heart to Angela’s office. He knocked on her door.

“Come in!” someone called from the other side.

He stepped inside. The examination room was just like he remembered it. White walls, with neat stacks of papers and books sitting in the corners by a computer desk. He was always impressed by how Angela worked, nothing seemed to get by her despite the clear lack of organization she subjected her belongings to. “Angie! Reckon you have a moment to spare for an old cowboy?”

She looked up from the paper she was reading and instinctively scanned the length of his body. “What appears to be the problem, Jesse? Ah. You’re here so early. Health lessons?”

“Correcto-mundo.”

She stifled a laugh and motioned to the examination table. “Feel free to take a seat, I’ll set up one of the projects. I have time to give you a quick lesson today, but otherwise believe you are just going to have to read a textbook and call me with any pertinent questions. We should also have a quick quiz at the end of the week just to see if you have retained any information. Where would you like to start?”

Jesse started swinging his legs back and forth, and took his hat off to get comfortable. This would be the closest he’d ever gotten to college. “What the hell’s a soulmate, Angela?”

“Ah, yes. That is a fun topic. Let us begin.”

And that is how Jesse finds himself reading through what has got to be the densest book he’s ever laid his pretty brown eyes on. Reading this thing is like trying to breath in a chunky soup. There’s just too much going on for it to be possible, but some find a way to make it happen. Not many, but some. The sun, now past noon, has travelled lower into the sky during the course of the afternoon. He sits on a cliff by the Overwatch base in Gibraltar, after thoroughly being lectured this morning by Dr. Zeigler.

Jesse rolls over, book in hand, and takes a moment to look over the cliff he’s been sitting at the whole time. The sea beneath him crashes into the crook of the precipice, leaving sparkling moisture behind to glitter in the sun. Who needed to go to Japan for a mission anyways? He sighed.

He glanced back down at his textbook. Jesse swears he’s never read so much in his life.

The connection between soulmates has not yet been properly explained by the lengths of modern medicine .

Great. Just what Angela said.

However, there is one documented process that occurs between a pair of soulmates. When an individual instigates skin-to-skin contact with their soulmate for the first time, their touch will leave a mark in the shape of the touch. For example, if a person accidentally bumps into their soulmate and the two touch shoulders, the initiator of the touch (IOT for short) will leave a shoulder shaped imprint on the receiver of the touch (ROT for short). Though the receiver may not see the mark form on their skin automatically, they will automatically feel a connection to their soulmate. However, the IOT will not feel anything short of some shoulder discomfort during this exchange.

Individuals in Markwell’s case study report that a forming soulmate connection feels like being “stuck in a movie montage” (Markwell 40). The ROT will automatically reel through a selection of events from the IOT’s life, and thus, gaining a better understanding of their fated person .

Hm.

When someone first receives their soulmate marking, Markwell reports, “it is common to freeze up as the memories are being transferred from person to person” (Markwell 41). In order to seal the bond and make it permanent, the ROT must then instigate skin-to-skin contact with the original IOT. Otherwise, any received soulmate marks will slowly fade over time, though never completely disappear.

Soulmates do not have to be romantic couples. Some opt for friendship, or other types of relationships. However, the majority of soulmates do end up spending the rest of their lives together in some form, due to the depth of their unique connection.

It is possible for soulmates to never meet, because before initial skin-to-skin contact, there are currently no medical tools available that accurately predict the existence of a soulmate connection between two people. The next section is a photo gallery of soulmate marks .

Ok.

Some of these were pretty funny. There’s an image of someone with a neon purple pair of lips, indicating that their first contact with their soulmate was a kiss. It was so embarrassing Jesse laughed. On another page, someone just had an imprint of a dark yellow hand on their shoulder. That looked kind of cool.

Next page.

Soulmate pairs with an incomplete set of soulmate marks are another story. Individuals that have received a soulmate marking, but whom are unable to reciprocate the marking on their respective soulmate, have a greater chance of developing anxiety or depression. Individuals studied have repeatedly reported feeling listless. This has not yet been thoroughly studied. Psychiatrists predict that this is due to a mixture of reasons.

Scary.

Jesse hoped that this would never happen to him. He hoped to god, the gods, the sky, the flowing rivers and the tall mountains. He hoped this would never happen. But fate had other plans for young Jesse McCree.

#mchanzo #jesse mccree

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jjonassevilla · 4 years

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“What’s a good conversion rate for my landing page?” [New AI-Backed Research]

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.

After all your optimization efforts, your landing pages now convert at 3.57%.

But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)

It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.

Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:

“What’s a good, bad, or average conversion rate for my landing pages?”

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.

Benchmarks can energize your digital marketing strategy in three big ways:

They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.

Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.

They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.

Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.

Introducing the 2020 Conversion Benchmark Report

This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.

For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)

But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)

The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.

Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.

Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?

What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.

If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.

A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.

Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)

Going beyond the benchmarks

Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)

How do I best communicate with my target audience?

In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.

Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).

There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)

When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.

Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.

Here’s roughly how the scoring breaks down:

What’s the perf word length for my landing pages?

While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.

At what length do landing pages for family services convert best? The graph provides answers.

Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.

What emotions might relate to better conversion rates?

You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.

(Spoiler: using trust words isn’t always advisable. “Trust us.”)

For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.

When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.

You can explore this example, and many others, in the report.

A good conversion rate is one you can improve upon.

When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?

Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.

Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)

Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)

In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)

Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”

Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.

from Marketing https://unbounce.com/conversion-rate-optimization/what-is-a-good-conversion-rate/ via http://www.rssmix.com/

#SEO

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topscorewritinglesson24essay644 · 4 years

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How Many Pages Is 200 Words?

How Many Pages Is 200 Words? I find that after I memorize the words, I speak slightly quicker than when I learn so I actually have to take this into account as properly. Anybody who desires to know what number of phrases they should write for a ten min. speech should attempt the stopwatch method. All of you should converse like you might be talking to a toddler that doesn’t understand what you might be saying. I can’t consider that you just waste a lot time talking slowly like that. As you make an overview of your essay, be sure to have a transparent thought of how a lot evidence, element and argumentation might be wanted to assist your thesis. The advised word depend doesn’t only inform you how long your essay should be – it also helps you work out how much info and complexity you'll be able to match into the given area. This should guide the development of your thesis assertion, which identifies the primary matter of your essay and sets the boundaries of your total argument. The conclusion of an essay is commonly a single paragraph, even in longer essays. Simply click on “Options” then the “Details” tab after which the wrench subsequent to the “Speaking Time” button. Some people speak slowly when giving a speech while others speak quickly. Those who communicate rapidly might want to write more words for each minute of their speech than those that speak at a slower tempo. That being mentioned, there are some general guidelines which may help you make an educated guess at roughly how many words will be wanted for a speech. How to write down an essay introduction A great introduction sparks your reader's interest, provides background data in your subject, and sets up the aim of your essay. Just be taught to talk so that you just’re not wasting other folks’s time. Well, I’m sure this is an estimate because the quantity of words an individual speaks may even be decided by how confident or nervous they are. Confident individuals can usually say more in less time than nervous individuals. It also depends on how many occasions they pause once they talk. A productivity killer.Adding citations is the worst, particularly if you just spent hours writing a paper and are so over it. If you don’t want to spend additional hours paging via some arcane fashion handbook, do your self a favor and use a citation management/generation device. Knowing this, why would you ever write more than you have to? It’s not just a waste of time or effort; it may even be counterproductive. Wrong.Every professor I had in faculty informed me that they wouldalwaysprefer a great 5-web page paper over an okay 7-page paper. If you’re not sure, always verify together with your teacher. What techniques do you use to speed up the paper writing course of? In some circumstances, you're allowed to exceed the higher word limit by 10% – so for an project of 2500–3000 phrases, you could write an absolute most of 3300 words. However, the foundations depend on your course and establishment, so at all times examine along with your teacher when you’re uncertain. Your marker most likely gained’t care about 50 or 100 words – it’s more important that your argument is convincing and adequately developed for an essay of the instructed length. Adding pointless phrases or complicated sentences will make your essay weaker and your argument much less clear. The length of the essay additionally influences how much time you will need to spend on enhancing and proofreading. This is the place you make your arguments, give your proof, and develop your ideas. In most cases, your assignment will include clear pointers on the variety of phrases or pages you are anticipated to write down. Often this will be a spread quite than an actual quantity (for instance, 2500–3000 words, or 10–12 pages). There are a lot of various factors to think about. The general rule for speech giving is a hundred to 200 words per minute. With this in thoughts, a 10-minute speech would require 1,000 to 2,000 words. The WordCounter speaking time element defaults a hundred and fifty words per minute , however you need to use the choices part to regulate to a slower or faster tempo. Share them in the comments beneath, or focus on them in the College Info Geek Community. If your college offers lessons specifically geared to enhance your writing, do your self a favor and take a least one. Strong writing abilities are at all times a benefit, each in faculty and past. It doesn’t should summarize every step of your essay, however should tie collectively your details in a concise, convincing means. In an educational essay, the primary body ought to at all times take up probably the most house.

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essaywritingrules807 · 4 years

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Write My Essay

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workfromhomeyoutuber · 4 years

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Wildstory: Awesome Project Manager for Boutique Branding Studio

Headquarters: Boulder, CO URL: http://www.wildstory.com

Job Title: Project Manager

Alt title: Awesome Project Manager for Boutique Branding Studio

Status: Contractor, part-time

Location: Remote/Virtual. If local occasional meet ups

Compensation: $15-30/hour depending on experience, starting at 10 hours a week (note: we begin all engagements with a training period of 30-60 days at $15/hour then offer a clear, metric driven path to an ongoing rate of $25-$30/hr)

Role Overview:

We are seeking a resourceful and proactive individual for our open Project Manager position to provide on-boarding and follow up services for clients. This person will have a self-starter attitude, capable of managing their own schedule and leading their own tasks. This person does not need to be assigned day by day instructions, but rather has an understanding of what steps need to be taken to help the company reach their goals. This person has a very strong follow-through score in Kolbe and is very goal-oriented. This person is a team-player with great rapport among previous colleagues and employers.

The Founder:

My name is Marc, I am the owner of Wildstory (www.wildstory.com) - a brand storytelling and content agency that helps purpose driven brands find and develop their identity so they may reach more customers.

Most of my clients are looking for someone who can blend the magical with the logical and discover what makes them special. I let them know that we are in the business of developing the story their customers tell themselves when using their product or service. We want to find those people who will become crazy fans -- irrational loyalty -- to the point they will tattoo your brand’s logo on their body!

We specialize in brand strategy, verbal identity, visual identity, experiential brand, and content (especially video!). As a rule our clients don’t know where to start or how to get this done. This is where we come in.

My Kolbe: 4-2-9-4. You can learn more about this assessment and even take the Kolbe A and get your results here if interested: https://www.kolbe.com/

Key Responsibilities (roles):

Management (Client Load)

Manage the output of each project

Facilitate between contractors to meet deadlines for each project

Be on all client calls and document any updates to the schedule and/or facilitate the additions to the client relationship

Matching assets (between client intake forms/folders/projects)

Including but not limited to adhering to the digital filing system per client

Keep client reports up to date and sending weekly client reports

Agency (Back End)

Onboard new clients

Manage communication schedule between employer and clients

Sending of welcome packages/fulfillment

Manage payment information

Schedule “calls” with employer and clients

Keep all the client files in one place (ie make sure the dropbox files are clean and organized)

Creating and sending accurate service agreements

Assist on producing podcast

Content publishing and distribution

Key Competencies:

Experienced and Fast Learner

There are some online tools that we use daily, and the ideal candidate will have extensive experience with each of these interfaces. A candidate may also show competency with the majority of the resources listed below, with an eager and excited attitude to become an expert of those which he/she is currently foreign to.

Leadpages (no page-building experience necessary)

Dropbox

Google Drive

Active Campaign

Trello

Gmail

Quickbooks Online

WordPress

Calendly

Podcast Listener required

Additional competencies

Adaptable with an “I’m going to figure this out” mindset. This company values high performers and it’s cool if you fall flat on your face. Own it, learn from it and move on.

High follow-through.

See things to the finish line, close loops and complete projects.

Master communicator. Please be concise and to the point. Please be kind and service-minded to clients and customers. Detail oriented. Double check your emails, double check all printed material, double-double…check check. Discrete. We work with some high-level business owners and by no means can we disclose any proprietary information.

Trustworthy.

We value trust in this company and hope that you will do the same. Always follow through with assignments you take on.

To Further Explain...

I’d like to work with someone who is self motivated and has an interest in what we are doing. I am not looking for someone who completes tasks with blinders on for the sake of completing a task but is able to ask “why?” or say “what about this?” if they sense we could be doing something better.

My ideal colleague would be someone who is constantly on the forefront of new information, consuming content (ie. reading, listening to podcasts, watching videos), can provide a fresh perspective on what we’re doing and is passionate about helping brands tell their story.

He/she needs to be punctual, reliable, respectful and honest. Period.

Key Performance Indicators:

Agency clients on-boarded and guided through the launch process within the time frame outlined.

Trello boards updated and client projects managed to the finish line

Meeting notes documented and organized within the asset list of client Trello boards

Tasks delegated to proper lists within Master Trello board

Training Schedule:

Trello Board

How to manage the Trello Board

Launch

Familiar with how a podcast is produced and published

Organization

How a client Dropbox/google drive folder should look

On-Board

How to on-board Agency clients like a pro

Communication

How to run the communication/touchpoint schedule for all clients

Scorecard

How to update the client scorecard

Before you apply - READ THIS

We are a fast growing company. We are working towards operational excellence but we are not there yet. We are essentially building the plane as we fly it. This role is a critical builder position and will be asked to figure it out (with direct guidance) as we go. If this gives you pause, makes you uncomfortable, creates stress in your life this is not the job for you. Please be honest with yourself. This is the #1 success factor we’ve identified for this role.

Next steps:

Please fill out THIS FORM https://ift.tt/2xehXVX be considered for the position.

To apply: https://forms.gle/GXpjvBfVKXoA6wYU9

from We Work Remotely: Remote jobs in design, programming, marketing and more https://ift.tt/3cxBfFT from Work From Home YouTuber Job Board Blog https://ift.tt/2uW17dy

#WorkFromHome #OnlineJobs #RemoteJobs #Entrepreneur #WorkFromHomeJobs #WorkAtHomeJobs #Self Em

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allianceinternational-blog · 5 years

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Overseas Recruitment Agencies - Why You May Need To Use Recruitment Agencies Start A New Career!

By : Yogita Yadav

Image Source :

This page is where you can find our collection of different Philippines jobs. Read and relate to the different available help topics which we decided to provide to help the manpower pool of Pinoys and employers meet half way.

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Consultancy list. Abroad jobs

Overseas Employment Agencies - 5 Traits To Consider When Searching For Engineering Recruitment Agencies

Think just about all the a person can do now that you have internet based. The possibilities are endless. If you are situated the UK your recruitment agency website can reach people the actual UK and the around the field of. Imagine all the possibilities globe the world and you don't have to leave home or your office to obtain it. A recruitment agency website can be acquired 24 hours a day, 7 days a couple of.

Research in the US Department of Labor, found that 63.4% of workers find employment via informal job search,Best Overseas Recruitment Agencies In India methods (such as through friends, family or their network). In comparison, only 10-15% of workers find work using the services of a overseas recruitment agency. So networking is. What are as is feasible principles of networking and how do help to make the virtually a networking event much more positive find one you in order to attend?

Of course, your company needs to comprehend that it is to get staffing services, but I do not believe to have pay out for fees that aren't suitable for the budget. Try and shop around and the firm is accredited there is really a flexibility in fees and in case the fees are cost effective for your company to buy. What is reasonable for one company may not really reasonable for one.

How do they really charge? - Most agencies these days supply permanent staff on the contingency basis. This is where, you just pay the agency if you pick out and recruit one of their candidates. The favored term to do this is "No placement no fee".

Recruitment agencies also saving time. If someone is already in the full-time job, they won't have a lot of spare with regard to you be looking and requesting other income. Just a simple trip down with regard to an agency means that a load can be lifted person's brains.

The recruitment agent will still along with you in the event you 'registered' numerous agencies. It is a contentious point, but we believe that strong relationships are formed better when it is simply you and us. It is advisable to decide at all whether possess right that you (and you for us). A good recruiter should insist on moving towards an exclusive arrangement.

A business coach beneficial find location people for you personally personally and little business. He will let widely recognized the tricks of the right way to recruit and how to attract the right people. You can use a recruitment agency, they also will hire the person they think would be suitable. And generally, doesn't meam they are ideal.

By signing on having a recruitment agency, you may turn working having a company and ultimately land your dream job. Recruitment services also benefit businesses by getting them suitable candidates for a lost cost recruitment or flat fee recruitment swiftness.

By detailing the specific companies you ought to work for, your network is in a very determine when know someone that works for the organization, or if they know anybody who may know a man or woman who works now there are. You will be even more securing a potential line manager, if however told in which you specifically in order to work for their business.

It's important to put a short time and effort into thinking about how you'll best get ready for an interview. Putting your best foot forward from this intense time can make all marketplace .. While your resume gets you in the door, it does not take interview that prospective employers use different the decision about when you seem a good fit.

Assign one subject line to one, and one other subject line to another. Send the same content in either. Which subject line pulled an response? Was it: 'Rob, you could save 20 per-cent on your accounting bills' or maybe it was 'Rob, you're wasting thousands of pounds this year'. You will learn what motivates your recipients. Unpredicted expenses the second one, then more of the recipients are pain motivated as opposition the first line, which can pleasure oriented.

A fixed fee overseas recruitment agency may really do the wisest choice because this upfront practical ideas on how much money their services will amount you. There is actually no astonishes. Other types of agencies charge you you everyone lead understanding that can really add up in lengthy run.

The recruiter says yes to everything you ask. Part of their job is to educate you onto the market, and honest when something isn't possible, weight are not healthy more money than would happen, or that you'll

If the instructions say a brief application they do not mean 17 pages they mean several pages - these individuals are busy, they haven't got the time or the inclination to wade through pages of information, they simply want crisp clear manual.

Remember that recruitment agencies take time grow. It is a business where you have create friends, act accordingly. Good contacts will always make your life easier. The economy and availability of work will are big character. Save in good times. They will get worse and pickup again. If you're able to prove you have what it takes, completely reap the rewards.

Address :B-707 MONDEAL SQUARE

Sarkhej – Gandhinagar Hwy,

Prahlad Nagar,

Ahmedabad,

Gujarat 380015

Mobile no.:-+91 9898434323

For More Information: http://www.allianceinternational.co.in

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thelmasirby32 · 4 years

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Five SEO content types to power and grow your business through 2020

30-second summary:

The convergence of content and SEO has happened and digital is next.

Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors.

Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real estate.

In B2B combined search averages 76% of traffic.

Content also provides value beyond SEO and across whole organizations from branding and awareness through to sales, customer service, and product marketing.

Jim Yu shares the top five content types that also serve SEO value.

The convergence of SEO and content has happened. Today, we’re experiencing the convergence of content with all things digital. That was evolution enough—then a pandemic swept through to really shake things up, accelerating digital transforming digital nearly overnight.

As businesses look to reopening, people are hungrier than ever for content. Media consumption is spiking as so many scour their laptops, phones, and tablets for information about which businesses are open, what products and services they can access nearby, and how businesses are adjusting to the “new normal”.

In the coming months, businesses are going to be challenged to adapt their SEO and content strategies to meet the constantly shifting needs of consumers. Now you have not only seasonal trends and personalization to contend with but different stages of business recovery and access across verticals and regions, too.

Look to SEO now for real-time customer insights

We have never before experienced a global, all-encompassing, and near-universal experience such as this. Nearly every customer has been affected in some way. Customer journey maps must be updated but moreover, it is critical now that you are set up to monitor and analyze customer data in as near to real-time as possible.

You can expect the rest of 2020 to bring dramatic shifts and swings in consumer behavior, and SEO insights are about as close to real-time voice-of-customer as you can get.

Search data is rich in customer needs and intent. Now more than ever, consumers are turning to search engines for their every need. The insights gleaned from search trends and queries, local search analytics, and on-site activity will help inform the decisions your business must make going forward. Aligning SEO and PPC strategy is becoming more critical. According to BrightEdge research in B2B combined search averages 76% of traffic.

If you didn’t have a structured method of communicating search insights to department heads and the C-level before, now is the time. Start with the questions your organization needs answered and work backward from there:

Are consumers remaining loyal to their usual/familiar brands, or is it a mix of usual and new brands (perhaps out of necessity and due to availability)?

Where are your customers spending their time online right now?

What are customers saying about your brand in social media, on review sites, and elsewhere on the web—and are you in a position to engage and respond in real-time?

How have your customers’ needs changed due to COVID-19?

Are you seeing any surprising or unexpected behavioral changes in how people discover and consume your content?

Are consumers using your products or services (or others similar to yours) in new or different ways?

These insights will help guide not only your marketing strategy but how the entire organization rebuilds and find opportunities for growth in the coming months.

Five content types to power your content strategy now and in future

Get ready to move fast on opportunities for prime search visibility and share of voice, as there’s a distinct advantage to being the first-mover. Choose your content types wisely to ensure you’re presenting information to customers in the best format for their needs, devices, and intent, and experience.

Make sure these five types of search-friendly content are part of your arsenal:

1. Written word

Text-based web content still drives the vast majority of search results. It can be made more interesting and engaging with the inclusion of other content types (which we’ll talk about in a minute), but a well-written article or webpage is still one of the most powerful tools in your content arsenal.

This is what Google calls “Main Content” in its Search Quality Evaluator Guidelines—“any part of the page that directly helps the page achieve its purpose”. It can be text, imagery, video, or even user-generated content, and includes the page title. The written word is often complemented by multimedia elements but usually serves as the basis on which the content piece is built.

Writing is a great way to establish thought leadership, to guide users through step-by-step processes, to share opinions and perspectives and expertise. Landing pages, glossaries, listicles, feature stories, media releases—there are countless ways to tell your company’s stories and share messages in writing.

How can you make your written content stronger and maximize its SEO value?

Understand what Google is looking for: “…unique and original content created by highly skilled and talented artists or content creators. Such artistic content requires a high degree of skill/talent, time, and effort.”

Avoid writing mistakes that Google says detracts from the quality of a piece: grammar and punctuation errors, paraphrasing another piece of content but introducing inaccuracies, lack of adherence to E-A-T principles, poor quality writing, meaningless statements, failing to cite sources, sharing mostly commonly known information, text broken up by large ads that disrupt the user experience.

2. Visual content types: Photos, infographics, and illustrations

Images can feature prominently in search results, depending on the query, and can really enhance the quality of a piece of written content. They can help tell the story, illustrate specific points, help a reader envision a complex idea, and more.

We know that image alt text helps Google understand an image’s relevance to the rest of the page content (and to the query, as a result). But it serves an even more important function: improving the accessibility of your content. By now, descriptive alt texts should be best practice for all content teams.

What else do we know about Google’s evaluation of image content?

Images can be considered “Main Content” by Google. In section 4.2, Google states that quality evaluators are to look for “a satisfying amount of main content’ and list multiple product images as one example of achieving this.

Evaluators are to consider the “skill/talent, time, and effort” it appears to have taken to create images.

Shocking images that don’t match the main content, sexually suggestive or grotesque images, deceptive images that imply a celebrity endorsement where is none for example, and images that don’t fit the screen on mobile are all examples of image content that detract from the user experience and therefore their SEO value.

Google says that a picture truly is worth a thousand words, in some cases. Using the example of a trestle bridge, the guidelines state that “a picture may be more helpful than a text description due to the unique design of the bridge.” Keep this in mind as you create written content—if you’re writing at length to explain something, could an image help?

3. Video content types

More than 500 hours of video are being uploaded to YouTube per minute and users still can’t get enough, devouring over a billion hours of YouTube content per day. If video isn’t yet a part of your content mix, this is the time to figure out how you’re going to make it so.

Videos can also count as the main content, and they’re great for augmenting written text. Explainers, how-to guides, product or service demos, behind-the-scenes looks, expert interviews, and more are all great material for a high-quality video.

And what is Google looking for when it comes to video? Increase its SEO value by keeping in mind that:

Google considers “a satisfying or comprehensive amount of very high-quality main content” and “High E-A-T for the purpose of the page” indicators of quality in video content.

Other characteristics of a good quality video include that it is well-produced, subject matter expertise, uniqueness and originality.

Things that detract from your video’s SEO value include a subject matter with no clear expertise on the topic, publishing on a network with little oversight, or an attempt to deceive audiences in some way.

Note that Google specifically instructs raters that they “must consider the reputation and E-A-T of both the website and the creators of the MC in order to assign a Page Quality rating”. Protect the reputation of your creators and your site by ensuring that these best practices are employed in every video you publish.

4. Audio content types

The explosion in popularity of voice search and content formats such as podcasts and internet radio has made audio content a key component in the marketing mix. in optimizing audio content for voice search, you want to make sure you’re using structured data, concise headlines, and descriptions that help people understand what the content is about. Google’s main concerns about voice search as far as search quality goes have to do with mobile-friendliness. When a person uses their mobile phone for a voice query, for example, it’s not a good user experience if the page they are delivered to isn’t optimized for mobile.

For audio content such as podcasts, the content you create around the episode is key. In fact, you should be considering SEO implications even as you choose your topics and structure your shows, to ensure you’re talking about things people are actually looking to hear about. Optimize your podcast title and description in the same way you do other web content, around a focused keyword. Write a blog post that helps people understand what the episode is about and share a transcript, if possible.

5. Interactive content types

Webinars, virtual events, online courses, and other similar interactive content, when put together well, offer great value for participants and therefore can be considered quality content by Google. We’re about to see an explosion in their popularity, given the potential long-term implications of the coronavirus pandemic, too.

You can improve the SEO strength of your interactive content and virtual events by creating and optimizing supportive content for each channel in which you’ll promote the event. Create graphics to promote the speakers. Shoot a quick explainer video that tells people what they’ll learn or experience if they participate.

And don’t just hold the event and forget it about it—share the recording, write a wrap-up blog post, create an infographic with the top takeaways, create an ebook, and more. Ask participants to share their best photos and feedback and share them on a dedicated page on your site.

The best content isn’t just optimized for search—it starts with search

Optimizing for search isn’t an activity you tack onto the end of the writing process or something you do to an image before publishing. How and where your audience will discover and engage with your different types of content needs to be a key consideration from the very earliest planning stages of your content strategy.

Redesigning the website? Ask how SEO needs to be involved. Writing content? Consider how it can be optimized to fit the SEO strategy. Launching a new product? Involve SEO sooner in the planning. SEO needs to be ingrained throughout every aspect of the business right now, from the very initial planning stages of any project or initiative.

As you become more intentional in strategic content planning, your data will show you which content formats work best at each stage of your unique funnel. Work on developing these measurement and attribution systems, if you do not already have them in place. They will drive your content creation, optimization, and amplification strategy across all channels throughout your COVID-19 recovery and beyond.

Jim Yu is the founder and CEO of leading enterprise SEO and content performance platform BrightEdge. He can be found on Twitter @jimyu.

The post Five SEO content types to power and grow your business through 2020 appeared first on Search Engine Watch.

from Digital Marketing News https://www.searchenginewatch.com/2020/06/17/five-seo-content-types-to-power-and-grow-your-business-through-2020/

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kennethmontiveros · 4 years