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#and more. International Traffic Survey (ITS) companies and Data Collection Company in India have emerged as crucial players in this domain
aurizondatatech1 · 1 year
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Navigating the Road of Data: International Traffic Survey and Data Collection Companies in India
#policy formulation#and infrastructure development. In a country as diverse and dynamic as India#understanding traffic patterns and collecting accurate data is essential for transportation planning#urban development#and more. International Traffic Survey (ITS) companies and Data Collection Company in India have emerged as crucial players in this domain#facilitating the collection and analysis of data related to traffic#mobility#and transportation systems. This article explores the significance and role of these companies in India's evolving landscape.#International Traffic Survey Companies:#International Traffic Survey Company specialize in collecting#processing#and analyzing data related to vehicular traffic#transportation infrastructure#and mobility patterns. Their services are instrumental in aiding government bodies#urban planners#and businesses in making informed decisions. Some key aspects of ITS companies in India include:#Data Collection Technologies: ITS companies employ a variety of advanced technologies such as Automatic Number Plate Recognition (ANPR)#GPS tracking#traffic cameras#and sensors to gather comprehensive traffic data.#Traffic Studies: They conduct traffic surveys and studies to assess traffic flow#congestion levels#vehicle types#and road usage patterns. These studies are essential for designing efficient road networks and transport systems.#Toll Collection Management: Many ITS companies are involved in the management and operation of toll collection systems on highways and expr#ensuring seamless traffic flow and revenue collection.#Public Transport Analysis: ITS companies also analyze data related to public transportation#including bus and metro systems#to improve the efficiency and accessibility of these services.#Data Collection Companies:
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startupbusiness10 · 3 years
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shashiemrf · 3 years
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Traffic Management Market Growth Opportunities In The Forthcoming Years to 2023
Market Scope
The traffic management market 2020 is on track to reach a valuation of roughly USD 65 Billion by 2023, confirms Market Research Future (MRFR). MRFR also reveals that the market size can expand at a striking rate of 20% between 2017 and 2023, which is the appraisal period.
Primary Boosters and Main Deterrents
The exploding global population has boosted the number of vehicles that are plying on the roads, leading to more traffic-density as well as road accidents. These factors have pushed the need for a sound traffic management system, especially with the industrialization rate speeding up across countries. The surge in employment also increases the need for traffic management systems, wherein people are better able to manage their time.
The traffic management market across the globe benefits from the surge in urbanization, increasing government initiatives to improve traffic infrastructure, and the mounting public concern with regard to safety. The sped up urbanization has booted the traffic density levels, making commuting arduous for people.
While developed nations are increasingly improving their traffic infrastructure, more and more emerging countries are incorporating modifications to enhance the quality of their traffic management systems. The market also involves the use of cloud services that help drivers by providing them with all the necessary data and information. With the soaring number of smart cities, the growth potential of the traffic management market is also increasing.
Market Segmentation
The market for traffic management has been considered for component and systems.
The traffic management market segments, with respect to component, include hardware, service and software. The types of hardware are surveillance cameras, sensors, display boards, and others. Software-based market segments are route guidance, smart signaling, smart surveillance and traffic analytics. Services listed in the report are consulting, deployment and integration and support and maintenance. The hardware-based segment, surveillance cameras, can note incredible growth in the coming years, as they are used extensively in almost every traffic management-related activity, including identifying violations, monitoring of traffic flow and more. These cameras also help operators in detecting and verifying incidents via real-time monitoring as well as evaluation.
Systems-wise market segmentation comprises Adaptive Traffic Control System (ATCS), Incident Detection and Location System (IDLS), Predictive Traffic Modelling System (PTMS), Journey Time Measurement System (JTMS), Dynamic Traffic Management System (DTMS) and Urban Traffic Management and Control System (UTMC).
Get Free Sample Report @ https://www.marketresearchfuture.com/sample_request/3199
Regional Insight
The geographical distribution of the traffic management market covers Europe, North America, APAC or Asia Pacific, and RoW or Rest-of-the-World.
With the growing number of traffic management projects in Europe, and the continuous advancements in the Information and Communication Technology sector, the traffic management market in Europe can take the lead in the years to come. Surging deployment of smart traffic management software, such as smart signaling and route guidance, the regional market is all set to note further success in the following years. Considerable investments in smart transportation and smart city projects paired with the mounting need for sound traffic management as well as control mechanism also facilitates market expansion in the region. Moreover, top players are striving to get a better position in the region, by adopting marketing hacks like partnerships and collaborations and more. To illustrate, in August 2019, Costain (construction and engineering firm based in the UK) collaborated with SWARCO to build road message signs across the country.
APAC is on track to rank among the top markets for traffic management, on account of the escalating traffic congestion and the surge in measures to improve the situation. The region can achieve the highest growth rate over the coming years, given the strong backing from the government in the form of Smart City initiatives in India and China. Apart from this, massive interest in owing more number of vehicles among the people due to their increasing disposable income indirectly boosts the growth of the traffic management market in the region.
Leading Competitors
Leading competitors studied are Accenture PLC (Ireland), Citilog (France), Atkins Group (U.K.), Cellint (Israel), Cisco Systems Inc. (U.S.), to list a few.
Latest News
May 2020
Zain Kuwait is planning to deploy traffic management services from Enea to enhance its 4G and 5G network posts, and also support the expanding demand for mobile technology across Stockholm.
Table of Content:
1 Market Introduction
1.1 Introduction
1.2 Scope Of Study
1.2.1 Research Objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure 2 Research Methodology
2.1 Research Type
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis & Forecast
2.4.2 Market Size Estimation 3 Market Dynamics
3.1 Introduction
3.2 Market Drivers
3.3 Market Challenges
3.4 Market Opportunities
3.5 Market Restraints 4 Executive Summary
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About Us
Market Research Future (MRFR) is an esteemed company with a reputation of serving clients across domains of information technology (IT), healthcare, and chemicals. Our analysts undertake painstaking primary and secondary research to provide a seamless report with a 360 degree perspective. Data is compared against reputed organizations, trustworthy databases, and international surveys for producing impeccable reports backed with graphical and statistical information.
We at MRFR provide syndicated and customized reports to clients as per their liking. Our consulting services are aimed at eliminating business risks and driving the bottomline margins of our clients. The hands-on experience of analysts and capability of performing astute research through interviews, surveys, and polls are a statement of our prowess. We constantly monitor the market for any fluctuations and update our reports on a regular basis.
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iotapphub · 5 years
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Ten Trends of Internet of Things in 2020
Internet technology, one of the most exciting implications of industrialization 4.0. Also called the "technology" that connects, Internet of Things has been on the rise since the creation of this. Year after year, more and more devices are within the spectrum of interconnectivity.
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 According to a study by Gartner, the world would have more than 20.8 billion connected devices by the end of 2020. Assuming that we enter the next decade, we would take with us a whole new ecosystem, which is numerically driven. For companies looking to create another and embark on the path to success, investment in technology and better application becomes imperative. Superimposing the need is the survey that describes the facilities of 4.8 billion IoT devices in large business organizations and similar businesses.
 No matter what you think, this is not an option but a necessity to integrate the IoT based tools within your corporate infrastructure to stay in the spotlight.
 Top Internet of Things Trends to keep an eye on in 2020
Recognizing the pace of technology enhancements, it becomes necessary for organizational leaders to track trends that are ready to emerge on top in the next decade.
 IoT security
Given the scope of IoT and is an application, something that surely would have taken place and increasing the number of devices connected. With more and more communication devices and data sharing, the network spread beyond the borders makes data unsafe to hacks. Violations software, information leaks, and survey data require the need for security integration in infrastructure and thus, security IoT a major trend, the organization needs to keep in the loop to save data their clients. Time to come would witness increasing demand for IoT systems improved in the sense that they are more secure and can control any kind of problems or attacks.
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 Smart cities
smart homes, smartphones and now, smart cities. Exciting right? The concept has already entered the industry and the following year would witness a huge change in the lives of all. Industries that are working on this plan of an idea of ​​inducing based parking systems IoT incorporate IoT based sensors to monitor traffic and added utilities. To date, a huge amount of investment has been made in this area and this is expected to reach $ 80 billion by the end of 2050. The main objective behind the theme of smart cities is to deploy an infrastructure that enables users to communicate with the drive to achieve things by taking the help of IoT and improving the capacity of decision-making while.
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 IoT health care
By far, this is one of those areas that have experienced a huge advantage after the implementation of IoT devices based. Wearables to sensor-based health monitors, medical devices and moving parts of the equipment, the IoT has transformed the health sector. And this should increase soon with an expected CAGR of 26.2%. Mathematically, this figure amounts to $ 72k billion by the end of 2021. Today, professionals connect with their patients using portable devices that are still connected to a central control system, in the keeping day of the patient's condition in real-time -time. Added to this is the establishment of virtual assistants that are adapted to guide and help patients in the absence of a certified professional. Undoubtedly, the coming years will more dérouleraient aspects of IoT in the health care field?
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 Data collection Powered by AI
We are well aware that the IoT supports the connection of a set of devices that share in turn huge amounts of data. Artificial Intelligence apps are used worldwide and have become a development trend of emerging mobile applications for 2020.
Now, given the total number of connected devices, it would not be wrong to say that data in its entirety would transform the entire organization's decision-making process. However, data collected by devices connected IoT is not able to predict the behavior. To do this, scientists and technical nerds AI put to use. The combination of IoT based AI system allows them to train the model so that they become smarter and make better decisions.
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 Flying cars
A concept that is largely supported by IoT rather, stealing cars is connectivity. The fact that these can be controlled remotely, thanks to embedded devices IoT, flying cars is a fan of science fiction, instead of a reality captivating eyes. The cars maintain constant communication with the centralized home base that monitors the flight. While Tesla has already started working on the idea, Uber also gained ground. It is expected that 2020 would see cars fly Uber to test their fate in the cities of Los Angeles, Dallas and Dubai. What to say? Want to share a ride?
 Smart Shoes
Ok, I'm not kidding. And why do you think I'm kidding. When you can have more intelligent watches, why not shoes? Well, it is not only useful for customers, but also a lot of inventory management. Why? Smart shoes are embedded with RFID tags that facilitate the task of the managed to monitor and track the flow of inventory. Also, it helps traders keep track of the movement of customers, collect data, and even to improve their services, which makes customer-oriented.
 IoT in manufacturing
You can also call them smart factories. Where 2019 saw the creation of IoT in the monitoring and management activities, next year should witness more involvement of IoT in manufacturing. Warehouses or manufacturing facilities have installed sensors that can map the needs of members, for example, specific temperature elements; sensors would keep track of the outside and the internal temperature and inform the director about glitches. This helps prevent the appearance of defects or damage, improving overall productivity.
 5G
Almost all sectors were made after the start of the IoT and the telecommunications industry is no exception. At the time everything goes incredibly high speed, IoT in the network and communication industry increase 4G LTE connectivity. Greater bandwidth, higher speed, and lower latency, the next decade would trigger the potential of the IoT in the field of telecommunications.
 Self-driving cars
A belated but worthy mention. Autonomous cars should wave off the traditional form of conduct. Also considered as self-driving cars or driverless IoT in the automotive sector is ready to transform the way people commute, adding mobility and flexibility around the clock. The BMW 7 Series is equipped with features such as auto parking where objectives Tesla Elon Musk to redefine the idea of ​​transportation.
 Voice Assistants
Dealing with customers, adhering to the request and answer questions are the key to success for any business. When manual labor is limited by time and limited efforts, organizations are seen to embrace the concept of IoT to deploy voice assistants who are available throughout the day.
 They are still active and meet the needs of your customers in the most efficient manner. Moreover, people today are bilingual and professional customer service, responding to all requests is not possible. Again, the adoption of voice assistants comes to the rescue.
 The last word
No wonder, IoT is designated as the revolutionary technology. It is reshaping the future, opening new avenues for entrepreneurs and professionals to benefit. However, this is just the beginning and the technology has much more to offer than you expect. So we will anticipate and not let the future unfold the actual image.
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hudsonespie · 4 years
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Op-Ed: A Simple Deal on Embarked Guards Could End West African Piracy
On July 17, 2020, the tanker Curacao Trader was boarded by pirates at a position about 210 nautical miles from Nigerian shores. 13 Russian and Ukrainian seafarers were abducted. Two weeks before, the freighter Kota Budi was boarded about 200 nm from Nigerian shore. What is particularly noticeable about these attacks is the location: when looking at the statistics for 2019, it appears that the average distance of confirmed pirate attacks was 62 nm from shore, with only seven attacks at positions more than 100 nm from shore. In 2020, the average distance of confirmed pirate attacks was 75 nm, and there have already been several pirate attacks at positions more than 100 nm from shore. 
Despite the improvement of the regional cooperation demonstrated in the response to the Hai Lu Feng 11 attack in May, despite the arrival of new maritime platforms, despite the use of surveillance systems like the Deep Blue project in Nigeria, it is obvious that pirates are a permanent threat off West Africa. The increase of pirates’ operational range is not a surprise for informed observers. This trend was seen in the Indian Ocean between 2004 and 2010, when Somali pirates reached almost to the west coast of India. This evolution is not due to chance - it’s simply the search for “soft locations,” areas where no means of coercion prevent the act of piracy or react quickly enough to intervene in a boarding or kidnapping. West African pirates thus demonstrate their capacity for adaptation.  
The sword and the shield
How can we protect our maritime assets wherever they are (the shield) and reach out to intercept the perpetrators (the sword)? Let us start with the latter: the sword. 
About 60 percent of the pirate attacks in West Africa this year have occurred outside of Nigerian waters, but it is obvious that the pirates are operating from bases in Nigeria. Almost all crew member reports indicate that the pirates escape the released attacked vessel “toward Nigeria,” and almost all abducted crew members report being released in the Niger River Delta. The individuals involved in carrying out offshore attacks are believed to number about 200-300 men. The place of release of the kidnapped sailors positions the "land bases" of the pirates in Nigeria’s Delta States, mainly Bayelsa and Rivers states. This is an onshore area of about 8,000 square kilometers. 
Nigeria’s government has the military means to strike these bases, but first it is necessary to identify the pirates. The best sources of information are the seafarers who encounter them, particularly the abducted seafarers. Unfortunately, there are frequent breaks in the intelligence-gathering chain. To reduce this problem, the regional governments could make a systematic effort to collect statements and intelligence from released seafarers, possibly using the existing Yaounde structure. The collection of this information could be carried out immediately after the seafarers’ release or through the shipping company employing them. 
One office should be set up to merge regional maritime security information, including seafarer testimony. This unit should go beyond data collection and should be tasked with providing actionable reports to the country where the pirates have been located and partially identified. No additional funding or resources are needed - the Yaounde structure’s operations officer is the best specialist to handle this task. 
Now for the shield. The coastal countries of West Africa have military navies in the making, but only a few ocean-going military ships. Looking at the example of piracy off the Horn of Africa, Operation Atalanta, Ocean Shield and TF 151 missions have called upon more than 25 surface combatants, along numerous maritime patrol planes. Despite this massive deployment, maritime piracy in the Indian Ocean was only eradicated after ships began to carry private maritime security contractors (PMSC), which became ubiquitous in Somali waters. Looking at the modus operandi of West African pirates and the operational capability of the current West African naval fleet – which has no maritime aerial surveillance aircraft and very few on-board helicopters – the regional governments’ ability to meet this asymmetric threat remain very weak.   Can we wait for the rise of West African national fleets? No, this will take many years - possibly decades. Can we expect the arrival of an international maritime armada within the GoG? No, for numerous strategic, financial and diplomatic reasons. Tensions are rising in the South China Sea, the Eastern Mediterranean and the East Indian Ocean, and the major naval powers are focused elsewhere. 
Many West Africa countries have tried to counterbalance their lack of maritime military platforms in two ways: The use of security vessels (civilian vessels and crew, plus an armed military team) and the use of an armed embarked team directly onboard the vessel protected. For obvious reasons, the use of PMSC is not accepted by the totality of coastal countries. These measures are efficient as long as the security operation is conducted within the national waters where the military personnel are embarked, but the concept collapses as soon as the vessel crosses a maritime border. 90 percent of the maritime traffic is international – that is, the commercial vessels sailing from one port to another all along the West African coast. A glass wall, marked by a small line on navigation charts, makes any continuity of armed protection impossible. Until now, a military guard from country A cannot extend his mission into the waters of country B. From Senegal to Angola, the maritime borders of the 18 coastal countries of West Africa make it impossible to maintain the continuity of an armed maritime protection mission. The pirates are not ignorant of this status: on contrary, they show their knowledge about it, targeting the vessels unprotected deep offshore. They abandoned the coastal areas where the density of protected vessels was high, noting the drop in the success rate of boarding, and moved further offshore to prey upon ships engaged in trade along the West African coast. 
So, is this situation inevitable? Let us look again at the Indian Ocean example. Only the boost of the private maritime security contractor (PMSC) force made it possible to completely eradicate the piracy in Indian Ocean. To allow the fulfillment of their vessel protection mission, PMSC personnel have obtained the right to carry arms and ammunitions within the majority of the countries of transit. International rules and regulations have been established to determine the safe and secure method to transport the weapons/ammunitions onshore and onboard international flights.
This exceptional right has been allowed to civilians. Why should this exceptional right not be allowed to West African countries’ military personnel? The regional framework is already in place, and common regional exercises, trainings and operations are already conducted. A regional protocol should solve this logistical issue. As said, the objective is to limit the embarked protection mission only to West African military personnel. 
Who could these military personnel be at a time of reduced staff and resources? Two needs emerge: the quantity and the quality. The embarked maritime security mission is simple, demanding basic maritime and military knowledge. Why not create a new qualification or specialty responding to this specific “anti-piracy” need? The future military security embarked operator could be recruited for a short contract, 2 or 3 years, trained for two or three months to acquire qualification on basic military and maritime standards, able to survey, communicate, alert, warn, report, protect, and use individual weapons onboard vessels in transit or at the anchorage. These operators could work in a three- to five-person team under the supervision of one petty officer. Leaders could be trained to use common regional standards for rules of engagement and other operational protocols, regardless of their country of origin or area of operation. 
As for funding, commercial maritime operators are ready to invest in security as soon as the services are efficient. They are awaiting effective measures to protect their vessels and crew. The maritime industry already pays huge insurance amounts when operating within Gulf of Guinea. Kidnapping cases, the number of seafarers abducted and the amount of the ransoms paid have all been increasing for the past three years. Seafarers have become more reluctant to work in West Africa waters. A regional agreement on armed, embarked military guards would resolve these problems and provide a win-win solution for all parties involved. 
Jakob Voight is a scholar of regional security policy and its effects on economic development. 
from Storage Containers https://www.maritime-executive.com/article/op-ed-military-guards-are-the-best-way-to-end-west-african-piracy via http://www.rssmix.com/
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sakshitmr · 5 years
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Smart Highway Market Research by Key players, Type and Application, Future Growth to 2025
The global market for smart highway is observing remarkable rise in its valuation, thanks to the significant advancements in computer technologies, such as intelligent traffic management systems and advanced vehicle systems that have improved the quality of transportation across the world. Intelligent transport management, intelligent parking systems, electronic toll collection (ETC), and automatic traffic control are the main functions of smart highways. The infrastructural development in emerging economies is likely to support the worldwide market for smart highway in the years to come.
This all-inclusive research report on the global market for smart highway presents a thorough examination of this market, emphasizing especially on its current and earlier performance. The potential for growth of this market has also been evaluated in detail in this research study to gain an insight into its future status.
Global Smart Highway Market: Trends and Opportunities
The key factors that are influencing the global market for smart highway are the increasing need for reliable and sustainable roads and the augmenting requirement for reducing traffic issues. With the rising demand for efficient, safer, and less time-consuming transportation, the demand for smart highway is stimulated significantly. The rising awareness pertaining to the benefits of smart highways, such as the decrease in traffic congestion, is also propelling this market substantially.
The increasing requirements for business travel, rise in government initiatives, and the augmenting demand for smart cars are likely to boost the growth of the global market for smart highway in the years to come. Apart from this, the technological advancements, such as lane departure warning, automatic number plate recognition, and electronic toll collection are also expected to reflect positively on the demand for smart highway over the next few years. On the other hand, the market may be hampered in the near future by poor communication management, incorrect traffic flow, and the dearth of technological knowledge among consumers.
Global Smart Highway Market: Regional Outlook
In terms of the geography, the global market for smart highway can be classified into North America, the Middle East and Africa, Europe, Asia Pacific, and South America. The uptake of smart highways is significantly high in North America, thanks to the presence of developed economies and high investments by government. Asia Pacific, on the other hand, is anticipated to emerge as the most promising market in the near future, with the rising adoption of latest technology in infrastructural development.
Companies Mentioned in the Report
Some of the leading companies in the global market for smart highways are Indra, Alcatel-Lucent, Siemens AG, LG CSN, Kapsch AG, Schneider Electric, CISCO Systems Inc., Xerox Corp., International Business Machine (IBM), and Huawei Technologies Co. Ltd. These players are aggressively involving into partnerships and alliances to remain relevant into the highly competitive environment of this market.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
Get a PDF Brochure Detailing about the current size & value of the market with all other necessary information at https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=55545
The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:
North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
A complete backdrop analysis, which includes an assessment of the parent market
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aurizondatatech1 · 1 year
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Navigating the Road of Data: International Traffic Survey and Data Collection Companies in India
In an increasingly interconnected world, data plays a pivotal role in decision-making, policy formulation, and infrastructure development. In a country as diverse and dynamic as India, understanding traffic patterns and collecting accurate data is essential for transportation planning, urban development, and more. International Traffic Survey (ITS) companies and Data Collection Company in India have emerged as crucial players in this domain, facilitating the collection and analysis of data related to traffic, mobility, and transportation systems. This article explores the significance and role of these companies in India's evolving landscape.
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International Traffic Survey Companies:
International Traffic Survey Company specialize in collecting, processing, and analyzing data related to vehicular traffic, transportation infrastructure, and mobility patterns. Their services are instrumental in aiding government bodies, urban planners, and businesses in making informed decisions. Some key aspects of ITS companies in India include:
Data Collection Technologies: ITS companies employ a variety of advanced technologies such as Automatic Number Plate Recognition (ANPR), GPS tracking, traffic cameras, and sensors to gather comprehensive traffic data.
Traffic Studies: They conduct traffic surveys and studies to assess traffic flow, congestion levels, vehicle types, and road usage patterns. These studies are essential for designing efficient road networks and transport systems.
Toll Collection Management: Many ITS companies are involved in the management and operation of toll collection systems on highways and expressways, ensuring seamless traffic flow and revenue collection.
Public Transport Analysis: ITS companies also analyze data related to public transportation, including bus and metro systems, to improve the efficiency and accessibility of these services.
Data Collection Companies:
Data Collection companies in India specialize in gathering a wide range of data, not limited to traffic and transportation. They offer services that extend to various industries, including retail, healthcare, market research, and more. Here are some key functions of data collection companies:
Surveys and Questionnaires: They design and conduct surveys and questionnaires to gather valuable insights from respondents, helping businesses and organizations understand market trends and customer preferences.
Field Data Collection: Data collection companies employ field agents and enumerators to gather on-ground data, which can include information on demographics, geographic data, and socioeconomic factors.
Data Processing: They are skilled in data cleansing, validation, and analysis, ensuring that collected data is accurate and actionable.
Geographic Information System (GIS) Services: Data collection companies often provide GIS services, which involve mapping and geospatial analysis, helping clients make location-based decisions.
Custom Data Solutions: These companies offer customized data solutions tailored to the specific needs of their clients, whether it's for business intelligence, policy formulation, or academic research.
Conclusion:
International Traffic Survey companies and Data Collection companies in India have become integral components of the country's data ecosystem. They contribute significantly to improving transportation infrastructure, urban planning, and decision-making processes across various sectors. As India continues to urbanize and modernize its transportation systems, these companies will play an increasingly vital role in shaping the nation's future. Their ability to collect, process, and analyze data is instrumental in making India's roads safer, cities more livable, and businesses more competitive in an ever-evolving global landscape.
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aseasyasdeanspie · 4 years
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Video Marketing Statistics 2021: What You Need to Know
Maybe you’re contemplating investing in video marketing? Or want to uncover more about successful distribution strategies for your video content? You’ve come to the right place. Video marketing in 2021 is a must-do business strategy to help increase your brand awareness, improve conversion rates, and drive social engagement. 
Our survey sample was diverse. We surveyed 881 video creators worldwide, including the United States, Australia, Germany, India, Singapore, and the United Kingdom, to name a handful of the countries we collected results from. 
We collected results from product marketing managers, performance marketers, content marketers, creative directors — even CTO’s! Industry-wise, our survey aggregate was just as broad. We were lucky enough to obtain data from many businesses, including those in real estate, healthcare, education, design, advertising, and software. 
Let’s dive in and uncover the video marketing statistics you need to know for 2021. 
Video Marketing Statistics 2021
1. How many people will use video marketing in their business in 2021?
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Video marketing is the future
A massive 85.5% of marketers plan on using video in their business strategy in 2021. 
We’re seeing video utilized across many different industries, including pharmaceuticals, education, advertising, consulting, financial services, and cosmetics. This signals that video marketing is a strategy that a diverse and eclectic range of businesses are embracing as a strategy to drive engagement, increase sales, generate leads, and acquire customers.
2. What types of marketing videos do people typically create?
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Social media videos still reign supreme
Perhaps unsurprisingly, social media videos came out on top as the most popular type of videos that people are looking to create in 2021, with content marketing videos a close second. We’re also seeing an overlap between video marketers posting videos on their social media channels and using videos for running ads on those same platforms.
Video is an integral part of any good social media strategy. The visually rich, multi-media format helps to increase the engagement of your marketing campaigns — a core metric when you’re measuring their success. To put that into context, a study by Mention found that video posts on Instagram generally receive an average of 150 comments, compared to static image’s 65 comments. Additionally, it’s been long-touted that Tweets that contain video generate 10x engagement rates. 
Not convinced? When Lumen5 conducted a test between the use of static images and videos across multiple ad platforms, we found that video ads saw over 3x more engagement than static image ads, showing that video is a winning method to help increase your brand’s profile on social media. 
We see businesses worldwide utilize videos across social media campaigns, landing pages, adverts, and sales collateral to increase engagement, brand awareness, traffic, and acquisition. Video marketing is clearly here to stay.
3. How does video marketing help a business?
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Video marketing helps a business achieve its goals
According to our survey, the most popular way video creators utilize video is to improve social engagement, which ever-so-slightly edged out increasing brand awareness and traffic. From these results, we can see that video marketing directly helps a business achieve its goals by impacting each stage of the marketing funnel — from increasing brand awareness at the top, generating leads in the middle, and increasing acquisition at the bottom of the funnel.
If you’re not confident in implementing a video strategy across your entire funnel, start by creating top-of-funnel brand awareness videos. This video style works well on social media for driving engagement, therefore increasing your brand profile and getting more eyes on your business.
4. What social media channels do people share videos on?
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Facebook wins for video content distribution
If you work in marketing, you’ll understand the importance of a solid distribution strategy to get eyes on your content and achieve your goals. According to our research, social media is the go-to distribution channel for video content, with Facebook being the most popular platform for distribution with 29% of our respondents using the social giant to share videos, closely followed by Instagram (22%), YouTube (24%), LinkedIn (12%), and Twitter (11%). 
A good video distribution strategy will empower your business to share video content on the social media channels where your audience hangs out the most. If you’re a B2B marketer, this might be LinkedIn; if you’re a B2C company targeting Gen Z, your videos might get more engagement on TikTok. Smart social media marketing and video distribution is about playing to your strengths — not following the crowd.
Each social media platform typically responds differently to styles of video content, but here are some general rules to follow when creating videos for social media:
Keep it short, snappy, and succinct. You’re not remaking the Godfather here. Your audience wants content that they can engage with on the fly. Aim for a video length of under 90 seconds.
Pique interest. The first few seconds of your video needs to hook the audience. Consider positioning your most gripping information or message at the beginning of your content to generate continuing interest in your video. 
Always go native. Upload your video directly to your chosen social media platform — don’t share or embed a URL link. Native upload lets you measure the performance of your video. 
Include a CTA. A solid call to action (CTA) will guide your viewer to the next step of engaging with your brand. 
Measure your success. Measuring how your video performed will give you valuable insights into what worked, what didn’t work, and what you need to do next time to see results.
5. How important is the use of video in business?
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Video content is king
A massive 93.4% of people said that video marketing is very or somewhat important to their business. This signals that most of our video creators understand the importance of video marketing as a go-to strategy to increase brand awareness, drive authentic engagement, and improve leads and acquisition numbers.
Not embraced the benefits of video marketing just yet? Sign up to Lumen5 for free to get started creating thumb-stopping video content for your campaigns. 
6. How many times per month do people post video content on social channels?
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Low-frequency video distribution is key
According to our research, 60.4% of marketers post video content on their social channels 1-3 times per month. However, what works for one business might not work for another. Keep in mind that each business is unique. It’s more important to understand your customers, provide a clear message, and test different posting times to find the most effective cadence for your use case.
7. Do you feel that video marketing gives you a positive return on investment?
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Video gives marketers a positive ROI
Of the video creators who measure ROI on video marketing campaigns, nine out of ten people see a positive return on investment. We also found out that 23.7% of our survey size didn’t measure ROI. If you think you need to improve on measuring video marketing performance, check out our handy article on which video analytics to keep track of — especially if you’re in the B2B space.
Remember that you’ll want to measure the relevant metric to analyze your ROI for each video marketing campaign you launch. For example, video ads will need to measure ROAS. In contrast, a top-of-funnel brand awareness campaign will measure engagement metrics such as views, clicks, and comments, rather than revenue-related metrics.
“As we move into 2021, we continue to track the ongoing trend towards widespread adoption of video content as the preferred method for both external and internal communications. In part due to the pandemic, we have seen the speed of video adoption further accelerated as businesses and consumers rely more heavily than ever before on digital communications.
Our research continues to reinforce our belief that video serves as an extremely flexible tool to help achieve a plethora of goals across social engagement, customer acquisition, lead generation, traffic increase, brand awareness, and more. The effectiveness of video is fueled by the fact that digital audiences expect engaging video content from brands of all industries. 
Gone are the days where plain text updates and static images reigned supreme. Brands looking to win today’s market will need to figure out how to win attention across an increasingly diverse digital landscape across Facebook, YouTube, Instagram, LinkedIn, Twitter, and surely more platforms to emerge in the coming years.” — Mike Cheng, CEO at Lumen5.
Whether you’ve been considering implementing video marketing as part of your business strategy, or you’re a seasoned video marketer — there’s no denying that video marketing is the future and here to stay.
Sign up to Lumen5 to create engaging video content that drives brand awareness, creates engagement, and increases leads and revenue.
The post Video Marketing Statistics 2021: What You Need to Know [Original Research] appeared first on Lumen5 Learning Center.
The Article Video Marketing Statistics 2021: What You Need to Know First Appeared ON : https://gqcentral.co.uk
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