#anywho those are me thoughts on the mp campaign so far

[alwaysxyou]

Always interested in your full posts on pr, marketing and english literature (lol). Please, allow your education to class up our dashes a bit!

so i don't work on either of these movies so this could be totally wrong, but i think the biggest thing that's causing frustration is that it seems like mp is being ignored and not given the campaign that dwd got. but in my opinion, that's not the right way to look at it because the campaigns seem to be very clearly designed for different goals.

dwd the goal is consumer and sales. butts in seats, get people to go to the theater and buy a ticket. no immediate streaming option, and all press was focused on trying to build buzz around the movie premiering so people would buy tickets (which based on what we know about the narcissist's deal where the more the movie makes the more money she makes, that makes sense to me). this is done through big public events with talent, shown in all major theaters, large marketing spend, pr stunts to keep it in tabloids.... get people to buy a ticket to see the movie. box office is SUPER important in this case.

my policeman the goal is awards. the box office return for premiere is not the big goal here - it's to get awards buzz and nominations. and it's doing this through positioning itself as an arthouse movie. arthouse movies and indie movies and those types of movies draw huge crowds of voters. the industry that votes for guild awards, the academy members, etc - they see the blockbusters and mainstream. but they focus on the arthouse releases. that's why you're not seeing it being released widely in your amc and regal theaters. they are being very selective about which theaters it goes to, to help build the reputation (plus they need to show it in certain amounts of theaters in NY and LA to be eligible for awards) and then it's going to be on streaming for the general public. that's why it's in so many film festivals - those are voters and the people who influence the awards races. word of mouth spreads that the movie is very well done, and the people who vote start to listen.

and that's why except for certain things, it looks like the campaign has barely happened. cause it hasn't. i was just talking to someone yesterday about certain movies that are currently listed at the top of the oscars prediction lists, and laughing cause you never want to be at the top in october. no one has seen enough yet and it's so likely things will fall as critics and awards people see more. hell as it shows with mp a ton of the movies aren't released yet - they're still in prescreening stages. you want to be on the top in january and february.

and when you have hugely in demand talent - and by that i mean literally with busy schedules demand - you use them in the way that's most effective, knowing your time is limited. that's why harry carved out time in his tour for TIFF. that's so important for him to go in person. i imagine we'll see more things like that start to pop up throughout the fall and winter months.

on that note - we'll probably also see events with other cast and no harry. that's a very good and very strategic thing! the more you can separate the notion of "this is a movie only for harry fans" the better it will do from an awards standpoint. (as opposed to dwd which needed the harry fan support for box office, making sure it was on hshq newsletters, etc) so when you add harry back into events, the people who are important to the race are taking the film seriously and are looking forward to hearing harry talk about the film as one of the main actors, and not hearing Harry StylesTM talk about it. i do think that the entire cast will have to put in the work if they want it to breakthrough and get noms, so im looking forward to seeing what they use them for coming up.

you're also seeing quite a bit of a break in between dwd and mp promo. i think that was a pointed adjustment after the dwd circus blew up even more than expected due to the shia matters. i think they had probably been planning to piggy back (talk shows tied to dwd but he gets to talk about mp, promo in the middle, etc. the timing was planned too close to be accidental) but there has definitely been a separation now. thank god. it's to help keep the seriousness around my policeman and not make it just a footnote in the dwd drama.