#b2b2c salesforce

[ancileo]

B2B2C insurance or Business to Business to Consumer insurance, is a model where one business partners with another to offer insurance to end customers. It simplifies purchasing insurance, helping consumers and businesses access appropriate coverage when needed. This model enhances customer experience, expands market reach, and boosts revenue for businesses. Through embedded insurance, insurers can use data-driven customization to tailor offerings to individual risk profiles. While the integration of technology and adherence to regulations can be complex, B2B2C insurance distribution drives growth by fostering customer loyalty and ensuring profitability.

[jcmarchi]

Brandon Anderson, Chief Product Officer at Zingtree – Interview Series

New Post has been published on https://thedigitalinsider.com/brandon-anderson-chief-product-officer-at-zingtree-interview-series/

Brandon Anderson, Chief Product Officer at Zingtree – Interview Series

Brandon Anderson is the Chief Product Officer at Zingtree responsible for product vision and strategy, user experience, and delivering superior solutions and value to our customers.

Brandon has 20 years experience in Product across a number of companies.  Prior to Zingtree, Brandon led Product, User Experience and Analytics at SportsEngine, a B2B and B2B2C SaaS company which was acquired by NBC Sports in 2016. SportsEngine products serve over 45,000 organizations and 15MM users.

Zingtree is the AI enabled CX automation platform that helps B2C enterprises automate actions, self-service and agent effectiveness.

Could you explain the core function of Zingtree’s AI-enabled support automation platform and how it differentiates itself from other solutions in the market?

Zingtree is an intelligent process automation platform with an easy-to-use interface designed for non-technical people so they can automate customer support interactions across enterprise application ecosystems.

Our key differentiators:

No-Code Administration and Change Management: Features an intuitive, no-code interface for easy management and modification, accelerating deployment and reducing operational costs.

No Database Required: Operates without a centralized database, minimizing data duplication and latency and enhancing security and compliance.

Modern Integration and Object Modeling: Connects disparate systems and data sources, ensuring real-time data flow and visibility and enabling extensive automation.

Platform Agnostic: Integrates seamlessly with any existing infrastructure, reducing downtime and costs. Includes out-of-the-box integrations with CRMs like Salesforce and Zendesk, ERPs, back-office, and EMR systems.

Channel Agnostic: Provides a consistent customer experience across all communication channels, enhancing satisfaction and loyalty.

How does Zingtree’s platform automate actions and improve self-service and agent effectiveness for over 700 B2C enterprises?

Zingtree ingests and analyzes your data to automatically build workflows that integrate with enterprise applications to trigger contextually relevant actions and resolve customer support tickets faster. It understands complex business processes, policies, and compliance requirements, enabling seamless and intelligent automation.

Because most routine queries are resolved with self-service, agents can focus on more complex and sensitive requests, which is more mentally rewarding.

When a query escalates to a customer service representative, Zingtree delivers the right answers and suggests the next best actions. Reps don’t need to toggle through multiple apps and put customers on hold to search for resolutions. With its highly customizable workflows, the platform guides agents step-by-step through interactions, allowing them to quickly retrieve information and adhere to policies.

What are some common myths and concerns you’ve encountered about integrating AI into customer experience (CX), and how does Zingtree address them?

One of the biggest myths is the belief that generative AI and chatbots can solve all CX problems. Gen AI has enormous potential, but enterprises must first build a robust underlying action framework. That means integrating AI with all enterprise systems and establishing clear guardrails for the algorithms. Plopping an out-of-the-box solution into your workflow won’t deliver the desired results and may even generate surprise scenarios. For example, without the proper infrastructure, a customer might talk your bot into selling a truck for $1.

Many have speculated that Gen AI will phase humans out of the CX process. That’s impossible. Many complex and sensitive customer issues require critical thinking and human empathy, which AI cannot provide. Customers value human connection, and sticking them with an endless loop of AI answers creates frustration and poor experiences. Companies should always provide a direct way to reach a human, regardless of how advanced AI becomes.

Can you share strategies for seamlessly integrating AI into existing customer service workflows to maximize impact without disrupting current operations?

You can’t just implement AI and let it run. The technology requires clearly established guardrails to ensure it operates within company rules and performs as expected. Businesses must build a comprehensive, integrated system capable of interpreting data, applying predetermined rules and executing specific actions. This approach connects siloed applications and automates as many customer inquiries as possible without AI. Once companies firmly establish this system, they can more effectively layer AI into their operations.

As with most new processes, start small. Implement technology in a straightforward use case, perfect that process, then slowly expand to more complex applications.

In highly regulated industries like healthcare and insurance, what unique challenges does AI adoption present, and how does Zingtree navigate these while ensuring compliance?

Many AI systems are opaque. Users can’t audit decisions to understand the reasoning behind recommendations. Algorithms may amplify data bias or compromise privacy, but there’s no way to tell. The lack of auditability makes it impossible to prove compliance with regulations and introduces risk for patients and consumers.

The Zingtree platform offers complete transparency, giving you full control of your workflows. It ingests your knowledge articles, tickets and transcripts to automatically build and populate workflows into a no-code authoring experience. With the help of AI Co-pilot, humans finish the last ten to twenty percent to ensure compliance and guidelines.

Balancing AI automation with the human touch is crucial for customer satisfaction. Could you share tips for achieving this balance and examples of how Zingtree has successfully implemented it?

Companies must identify which tasks make sense to automate. For example, routine queries such as appointment scheduling, merchandise returns or troubleshooting can be accomplished with automation. Humans can handle more complex and sensitive tasks.

AI should empower customer service agents, not replace them. Technology can put information at the agent’s fingertips and guide them through company processes, allowing them to provide more efficient, personalized customer support than AI alone.

The connection between AI and humans should be seamless. No one likes giving a chatbot all their information and then having to repeat it when they finally talk to a human. Develop your systems so both algorithms and people can access and share necessary information. Businesses should establish a framework that empowers their stakeholders and agents to oversee AI interactions and step in when necessary.

What future trends do you predict in AI’s role in customer service, and how is Zingtree preparing to meet these evolving demands?

Consumers increasingly expect customized interactions across all channels, making personalized self-service experiences the next frontier of customer service. Companies can use large language models (LLMs) to understand complex queries and deliver precise, context-aware answers to users. Zingtree just launched its CX Answers and CX Actions, which unifies data and knowledge across a company’s system and incorporates the user’s context, business policies, permissions, and CRM data to get users the specific answers they need. These results will move beyond just delivering resources to actually generating conversational answers. Zingtree’s CX Action product combines with CX Answers to empower customers to solve more issues themselves and provides agents with contextual data to identify the next-best action based on the individual and the query.

Could you highlight how companies like Pearson, Groupon and Fleetcor have leveraged Zingtree to enhance their customer experience?

Zingtree helped Pearson manage customer service challenges created by their complex processes, varied product portfolio and diverse customer base. Pearson’s team built decision trees for their most complex workflows without training. During the first eight months of implementation, Pearson achieved:

60% increase in Net Promoter Score (NPS).

47% improvement in customer satisfaction.

33% reduction in agent ramp time.

24% decrease in time to resolve cases.

Groupon used Zingtree to streamline its customer service operations. Zingtree has become a one-stop shop for Groupon’s agents, empowering better service and faster resolutions. Groupon also built QA reports to provide detailed insights into customer service agents’ performance to pinpoint improvement opportunities. Zingtree has enabled Groupon to standardize processes across its global footprint.

Fleetcor used Zingtree to reduce agent ramp time from 12 weeks to three days and achieve a 92% decrease in agent errors. Fleetcor also enhanced its website self-service capabilities, and its NPS soared by 38 points.

How does Zingtree’s AI utilize customer data to personalize experiences, and what measures are in place to ensure data privacy and security?

Zingtree’s ability to unify all an organization’s data allows it to incorporate users’ context, permissions and CRM data to offer relevant and dynamically adjusted results that cater to individual user nuances. Agents and chatbots can access the up-to-date data and resources they need to help resolve queries.

Zingtree builds its platforms with data security in mind. We adhere to SOC2, HIPAA, GDPR, CCPA, and many other regulations.

Finally, for companies looking to adopt AI-enabled CX solutions, what initial steps do you recommend to ensure a smooth implementation and immediate impact on customer satisfaction and agent productivity?

The first priority is clearly defining your goals and objectives. If you don’t know what you want AI to accomplish, it can disrupt your workflow and create new challenges. Set clear goals to measure progress. You must also educate and train your employees on the new processes and technology.

Start small. Implement the solution in one basic workflow or process, such as automating appointment scheduling. You can optimize performance and deliver tangible results to secure stakeholder buy-in. This incremental approach also helps employees understand and acclimate to the changes. You can slowly add the technology to more complex and involved tasks.

The biggest thing to remember about adopting an AI platform: It needs supervision. The most effective implementation approach is building a robust system of action. If your foundational processes are sound, AI will augment functionality rather than break it.

Thank you for the great interview, readers who wish to learn more should visit Zingtree. 

[cyntexa]

Salesforce B2B2C Commerce: Maximize Business Opportunities And Scale Growth

Salesforce B2B2C Commerce helps businesses maximize their opportunities and scale their growth. Salesforce B2B2C comprehensive platform provides powerful tools to create unique experiences for customers and help you build relationships with them, grow your business, and drive revenue. Discover Everything you should know about Salesforce B2B2C Commerce Cloud.

[adita-technologies]

Salesforce Powered Direct Seller CRM Platform & Marketing Automation

When an innovation-driven startup wanted to build a CRM platform for B2B2C direct sellers, Adita leveraged Salesforce and customized it to their specific business needs. The solution provides direct seller / MLM agents with everything they need to run their business from one platform. It also provides companies with tools to get a 360 degree view of their operations and manage it.

Project Highlights

The solution is built using Salesforce and is powered by AI technologies and Adita's proprietary software components that are tightly integrated into the platform. We leveraged Heroku, Marketing Cloud, Einstein Analytics, MuleSoft, and Service Cloud to build the platform.

The solution provides direct sellers / MLM agents with everything they need to run their business from one platform including:

Prospecting and followup

Account management

Managing new seller onboarding and training

Running targeted campaigns

Communication and collaboration tools

Executive dashboards

[emilyclark86]

Salesforce B2B2C Commerce Cloud Implementation

B2B2C commerce salesforce is built natively on the customer 360 platforms. This enables you to deliver quick time to value, gain intelligent insights, and unify your operations across B2B, B2C, and OM while connecting the marketing, sales, commerce, and service journeys of your customers.

[workfromhomeyoutuber]

Salesforce: Senior Engineer, Platform, Philanthropy Cloud

Headquarters: USA URL: https://www.salesforce.com/

Everyone who wants to change the world should have the tools and technology to do so. Technology is the most powerful equalizer of our time, providing access to data, knowledge, and--above all-- connections. Salesforce.org gets our technology in the hands of nonprofits and educators so they can connect with others and do more good. As a social enterprise, the more missions our technology supports, the more we invest back into technology and communities, creating an endless circle of good. We’re here to help; visit us at Salesforce.org. Salesforce Philanthropy Cloud is a brand new B2B2C social impact platform to engage an army of citizen philanthropists. We are seeking for a passionate, hands-on senior Backend Engineer to help build from the ground up Payments Service to facilitate and manage the flow of donations in the next-generation marketplace and B2B2C platform for Philanthropy for nonprofits, foundations, corporations and their employees, customers, citizen philanthropists, and other stakeholders. Successful candidates will possess extensive software development and delivery experience, have landed large and complex software programs with a proven ability to innovate, lead by example, and code prolifically. Your Impact:

Design for Scale - Design, implement, and ship features that can scale to hundreds of millions of users.

Design for Performance - Lead feature and architecture design with a major focus on performance, scalability.

Quality First - Have a passion for quality and writing clean, solid, readable code that scales and performs well. Deliver test plans, test automation, test framework for area of ownership.

Think Agile - Adopt, embrace, and promote agile and test-driven practices.

Drive Velocity - Value team excellence over individual productivity. Collaborate with other senior engineers, Architects, PMs, and UX to build next generation products.

Required Skills:

8+ years of software development experience with prolific coding abilities.

2+ years of experience in leading design and development of backend components, frameworks, and API’s for large scale projects from conception to production.

Extensive experience in building software on and maintaining AWS cloud infrastructure, Lambda, DynamoDB, CloudSearch, ElasticSearch, S3.

Expertise in JVM based languages (Java, Kotlin, Scala).

Experience in designing and developing GraphQL, REST and gRPC API based services.

Experience in SQL, NoSQL and multi-model datastore such as Postgres and DynamoDB.

In-depth understanding of OOP, microservices design patterns, domain driven design, data structures, algorithms, and concurrency.

Experience building secure, distributed, scalable, high-performance, resilient systems.

Proven track record in building products on big data systems such as Kafka and Kinesis.

Experience with Agile Development Methodologies and Test-Driven Development.

Excellent communication and teamwork skills.

Nice to have:

Experience developing in JavaScript on NodeJS.

Payments domain expertise.

To apply: https://salesforce.wd1.myworkdayjobs.com/en-US/External_Career_Site/job/California---San-Francisco/Senior-or-Lead-Engineer--Platform--Philanthropy-Cloud---Salesforceorg_JR43989

from We Work Remotely: Remote jobs in design, programming, marketing and more https://ift.tt/317ck6M from Work From Home YouTuber Job Board Blog https://ift.tt/2RYav84

[jobsinchicago911]

Enterprise Digital Solutions Architect

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world’s third largest leading premium spirits company … where each employee is treated like family and trusted with legacy. With our greatest assets – our premium spirits and our people – we’re driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Enterprise Digital Solutions Architect

What makes this a great opportunity?

The Enterprise Digital Solutions Architect (EDSA) will help shape the technology strategy and architecture for Digital Commerce. The EDSA will partner with business/functional leads and architects to create a business-aligned architecture strategy that accurately reflects outcomes to achieve the business goals and strategies. Alongside the strategy, the EDSA will also help define the architecture and roadmap for the Enterprise Digital Commerce Platform (including content management, digital asset management, web analytics, customer data management, sales and marketing automation, etc.), drive best practices, guide project teams in architectural decisioning, and continuously drive innovation and improvement of the Enterprise Digital Commerce Platform.

The architect will collaborate with product owners, architects and other cross-functional business and technology partners to define/refine/govern the architecture of the Enterprise Digital Commerce Platform. EDSA will define functional components that leverage existing or new technologies and drive proof-of-concepts or pilot implementations to gain experience and derive conclusions. The position reports into the Director of Enterprise Architecture.

Beam Suntory is a leader in the spirits industry with a track record of profitability and growth

A great opportunity to help shape the global digital experience platform and ecosystem

Key contributor on the Enterprise Architecture team that defines and influences the strategy, architecture and design of the future-state Beam Suntory ecosystem.

Role Responsibilities

Identify business drivers and business capabilities (future and current state) to determine corresponding change requirements and define the target state architecture and strategy for the Enterprise Digital Commerce Platform.

Deliver the future state architecture, roadmap and phased approach for its execution in order to transform the experience of customers/consumers to drive enterprise objectives in growth, revenue and profit.

Ensure the architecture and design of the Enterprise Digital Commerce Platform is loosely coupled, modular, scalable and extensible.

Design and manage the architecture and technology stack to ensure continuous alignment with business strategies, requirements and capabilities.

Responsible for defining and documenting the overall target state reference architecture; conceptual and logical architecture for eCommerce initiatives/projects.

Lead Solution Working Groups to research and evaluate solutions for the eCommerce ecosystem; Define and document functional and non-functional (architectural) requirements and lead RFPs; Responsible for conducting POC’s to evaluate new technologies as and when required.

Work closely with the IT leadership, digital marketing & sales, ecommerce product owner/manager, product & asset management and define/refine digital technology solutions landscape.

Manage and guide the architecture for a broader scope of projects, working closely with project leads to manage and design architecture for projects/initiatives.

Provide consulting support to architects within projects to ensure the project is aligned with the overall enterprise architecture.

Monitor the current-state solution portfolio to identify deficiencies through aging of the technologies used by the application, or misalignment with business requirements.

Proactively monitor strategic direction of vendors/software products, technology and market trends, and determine potential impact and value to the enterprise.

Lead and/or facilitate solution design workshops with key global stakeholders to provide analysis and solution design expertise that align with enterprise standards.

Lead and/or facilitate technology awareness/education sessions, tech trend research, etc.

Work with other IT functions and business units to strategically rationalize applications in accordance with the target IT application rationalization strategy

Strong attention to detail, problem-solving skills and verbal/written communication, including communicating updates, risks, etc.

Develop business proposal presentations that speaks to both IT and business value.

Work and deliver in a fast-paced, agile, dynamic global team environment.

Qualifications & Experience

Bachelor’s degree or higher in Computer Science or Information Systems, or related discipline or equivalent.

Experience as lead solutions architect with in-depth working knowledge of designing and building enterprise platforms for Digital Commerce (B2B2C, B2C, B2D), with additional knowledge in the eCommerce ecosystem – Web Content Management, Digital Product and Asset management, Customer data management, site/ecommerce analytics, marketing automation, search, etc.

Experience in designing and building scalable, enterprise multi-site eCommerce platforms, while following best practices and standards.

Strong knowledge of customer experience platform technologies using omni-channel and native/hybrid client technology.

Having working experience as solutions, application and technical architect.

A minimum of 12 years of architecture experience and background in information systems and information technology, with at least 7+ years in solutions architecture with increasing responsibilities in digital solutions or innovation/digital role.

eCommerce Platforms – Adobe Magento, Salesforce, headless commerce solutions

CMS platforms – Drupal, AEM, Sitecore

Digital Asset Management and Product Information Management

Cloud platforms – Azure, GCP and AWS

Headless eCommerce architecture

Experience in Sales and Marketing automation solutions

Web Analytics tools and techniques

API & Web services (REST & SOAP)

Java, .Net, Spring Boot, Angular.js, Node.js, React.js, etc.

AI/ML technologies in Azure, AWS and GCP

Desired:

Experience with integration platforms, modeling tools and techniques.

Marketing automation, predictive marketing, marketing analytics.

Knowledge in Customer Data Platform (CDP) and Data Management Platform (DMP).

Microservices architecture and Containerization with Docker, Kubernetes.

Experience using DevOps and Agile.

Experience with other emerging / new technologies in mobility, IoT, Big Data, etc. a plus.

At Beam Suntory, people are our number one priority! We are an equal opportunity employer and committed to promoting a diverse and inclusive environment. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Nearest Major Market: Chicago

Apply now »

from Jobs in Chicago https://ift.tt/32S6Tvy via IFTTT

[aaethereusme-blog]

Salesforce Acquisitions – An Evolution Of A Complete Platform

How Salesforce is rapidly acquiring marquee companies to create a platform of the future

As technology evolves towards a Cognitive first era and businesses deals with emergence of newer business models, top technology pioneers like Salesforce and Amazon are rapidly adding digital capabilities to stay ahead of those changes. They are not shying away from adding these capabilities, especially in the areas of analytics, artificial intelligence(AI), B2B2C (commerce+marketing)or integration.

Salesforce, in particular, has been at the forefront of this action. They started as the most disruptive customer relationship management (CRM) player and are now progressing towards becoming the #1 digital customer experience (CX) platform. A quick look at the timeline of acquisitions made by Salesforce in last 18 months reveal a very interesting patten. In this article we try to piece together these patterns and see them aligning with 3 waves of business model and technology disruption.

The First wave: Consumerization of the Platform

The first wave emerged in 2018 when Salesforce ramped up marketing, commerce and collaboration products with following acquisitions:

Acquisition NameCategoryWhy?

Attic labsOpen source

decentralized databaseWould enrich the collaboration platform, Quip, to support simultaneous offline edits and synchronization of documents. Huge impact on collaboration, especially in offline modes

CloudCrazeB2B CommerceCompletes the Commerce Cloud offering in e-Commerce space with earlier acquisition, Demandware (focused on B2C).

MulesoftIntegrationAcquires an enterprise integration capability for complex scenarios and ability to drive large scale transformations here integrations often pose a bottleneck. It is launched as Integration cloud and we are seeing offerings like Customer 360 launched in 2019

DatoramaMarketingA marketing intelligence platform - it provides AI based insights by consolidating data from advertising and marketing platforms with high efficiency in getting data in various formats

RebelMarketingRebel provides interactive email services - recipients would be able to write reviews, shop and take other actions without leaving the message context.

Clearly Salesforce has been focusing on acquiring capabilities in marketing and commerce space in 2018. It is a very crowded space with players like Adobe and IBM and acquisition and integration of above capabilities positions Salesforce as a true blue enterprise platform – much more than a CRM product. We call this wave as “Consumerization of the platform”. During this phase, Salesforce added a lot of B2C capabilities to its already strong B2B platform.

Consumerization of platform allows powerful AI driven insights, call-to-actions and manageability across Marketing data sources

This ‘Consumerization of the platform’ enables marketers with significantly better capabilities in 3 areas:

AI driven Marketing insights across Advertising and Marketing platforms (Datorama)

Powerful in-email Call-to-actions to improve email click-through rates (Rebel)

Self Service on managing multiple Marketing Data sources using AI powered data management without needing an IT team (Datorama)

Additionally offline collaboration capabilities are a huge plus for enterprises that dont need to worry about offline syncing,versioning and collaboration on documents (Quip).

Mulesoft is the foundation of Salesforce’s Customer 360 vision but also driving Consumerization 2.0 for brands

Mulesoft is proving to be a chartbuster for Salesforce – growing exponentially and leading to large client acquisitions. However this offering is also a foundation for enabling Customer 360 view across variety of Salesforce and non-Salesforce platforms. Unlocking these insights across industries as varied as Healthcare (Patient 360) and Banks (Client 360) along with AI powered recommendations is again an important part of unlocking value from Salesforce platform.

These Customer 360 powered services, insights and recommendations form the basis for the next wave of Consumerization for many brands (Consumerization 2.0).

The second wave is about Data Marathon: Empowering businesses with real-time insights became simpler

With consumerization of its platform, Salesforce has also been quick to recognize that ‘data is the new fuel’ and an ability to piece user data across platforms is a huge competitive advantage. Businesses need better and easier tools to get deeper insights and customers would need a far better personalization. It is difficult to build all the capabilities, rapidly, inhouse. So, what’s the next best option – shopping! 2019 is also seeing a lot of action in terms of large scale acquisitions., especially with respect to data and analytics.

Acquisition NameCategoryWhy?

RoundcornerNot for ProfitRoundCorner was a platinum Salesforce ISV focussed on building solutions for NGO and not for profit organizations. With its products like foundationconnect, it offered unique solutions in areas like fundraising and grants

GriddableDataWith hybrid cloud implementations becoming the norm - Griddable provides an efficient technology to move data between on-premise systems, clouds and applications. It would be a critical component of clients cloud strategy - especially as Salesforce focusses on multi- cloud deployments

MapAnythingDataMapAnything is a provider of location based intelligence for field sales and service representatives. For long MapAnything has been a platinum ISV partner and its products were available through AppExchange. With its map-centric UI - this acquisition will allow sales managers to have better spatial view of customers and leads and service organizations would be able to improve field effectiveness with better routing, scheduling and GPS tracking capabilities

Bonobo AIDataBonobo is a conversational AI intelligence platform built to capture and mine rich, unstructured data from every customer interaction across voice, chat, video, email, and more. It has out of box integrations with all major conversational platforms, provides journey intelligence and run-time segmentations and predictive heatmapping

TableauDataThe biggest acquisition by Salesforve ever! Tableau would expand Salesforce portfolio of analytics offerings like Einstein and provide data visualization and business BI offerings.

We call the above wave as “The Data Marathon”. Salesforce has slowly and surely invested in building long term best of breed analytics capabilities – and we are sure that these would be seamlessly embedded in the platform.

These long term investments by Salesforce help businesses to improve conversations with their customers, teams and employees with real-time insights and recommendations based on data.

For instance, MapAnything integration with Salesforce, will help clients who have specific needs in areas like field service, territory management to provide richer map based visualizations to service their customers faster and more efficiently.

So, how does this add up?

Salesforce has been rapidly building and buying capabilities to evolve as an enterprise cloud platform. As mentioned above, there is a heavy focus to bolster marketing, commerce and analytics capabilities as is reflected in the range of acquisitions. The consumerization of platform and strong interconnected data capability has enabled Salesforce to launch products like Customer 360 and Salesforce Blockchain for which data and integration capabilities would be critical. We will see the emergence of more business focused offerings with an expansion into cutting edge technologies. Wait, but what about the third wave. These are early days for the third wave but, in our opinion, the third wave will entail acquisitions for advanced AI capabilities, enterprise grade cloud data management and security. Let’s wait and watch out for the third wave!

[sualkmedeiors]

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Marc Benioff, co-CEO of Salesforce, discusses their recent high flying quarterly results and talks about how every company is becoming a B2B2C company in an interview with Jim Cramer on CNBC:

We Just Had a Fantastic Fourth Quarter

We just had a fantastic fourth quarter. We’re taking a look at those numbers right now and it was an amazing quarter. In fact, we beat our revenue estimates quite handily. As part of that, our co-CEO Keith Block closed the largest transaction in our history and the largest transaction ever in Barclays history. It was a deep nine digit transaction to help automate their 50 million customers. It really goes to show how the three major trends that are playing out in computing today, the cloud, broad digital transformation, and a focus on the customer, can really impact our company by creating a huge deal and also being able to support a huge transformation at Barclays.

I feel great about our business. I’ve always felt great about it. We’re coming up on our 20 year anniversary this Friday. It’s been 20 years that have been unbelievable to us here. We are coming up on a year that we’re going to do $16 billion in revenue that far exceeds my expectation. I still have never been more excited about Salesforce than I am right now. When I look at the short term I see $20 billion right around the quarter and I see $30 billion right around the corner. In fact, we initiated a four-year guidance today of $26 to $28 billion.

Every B2B and B2C Company Is Becoming a B2B2C Company

You can look at a great deal that we did this quarter with Amgen, a tremendous biotechnology company. This is a company that’s really expanding with our health cloud. This is our vertical strategy to build products specifically for certain industries. In this case, our health cloud is going to help Amgen connect with their customers in a whole new way.  Every B2B company and B2C company is becoming a B2B2C company. What company does not have to directly connect with the consumer?

Not just Amgen, everybody. You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well. That’s a major trend that we’ve benefited from for so many years now and you’re going to see that continue to play out. That’s certainly something driving this relationship with Amgen as well.

Brunello Cucinelli and Lamborghini Using Salesforce to Connect

Brunello Cucinelli is one of the great fashion brands in the world and we’ve completely transformed Brunello Cucinelli. He actually touches the customer in many different forms. He has a direct B2C relationship. He’s online with them. We run his website. You go into his stores. That’s a direct consumer connection. But did you know he’s a B2B company also? That’s because he’s selling to resellers who are reselling his products in some of the big retail stores around the world. He’s a B2B and a B2C company. We have to bring it all together with him and give him a single view of his customer. That’s the transformation he has to go through and has gone through and that’s why he’s had such great growth and we’re so excited for him.

Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about.

The post Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company appeared first on WebProNews.

from https://www.webpronews.com/salesforce-b2b2c/

[emilyclark86]

Salesforce B2B2C Commerce Cloud Implementation

Salesforce's B2B2C Commerce platform is natively integrated. All standard Salesforce platform technologies provide trusted power, security, and scalability when you configure your B2B2C Commerce solution. Cyntexa provides Salesforce B2B2C Commerce Cloud Implementation services to business owners with production-grade dedication and efficiency.

[sualkmedeiors]

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Marc Benioff, co-CEO of Salesforce, discusses their recent high flying quarterly results and talks about how every company is becoming a B2B2C company in an interview with Jim Cramer on CNBC:

We Just Had a Fantastic Fourth Quarter

We just had a fantastic fourth quarter. We’re taking a look at those numbers right now and it was an amazing quarter. In fact, we beat our revenue estimates quite handily. As part of that, our co-CEO Keith Block closed the largest transaction in our history and the largest transaction ever in Barclays history. It was a deep nine digit transaction to help automate their 50 million customers. It really goes to show how the three major trends that are playing out in computing today, the cloud, broad digital transformation, and a focus on the customer, can really impact our company by creating a huge deal and also being able to support a huge transformation at Barclays.

I feel great about our business. I’ve always felt great about it. We’re coming up on our 20 year anniversary this Friday. It’s been 20 years that have been unbelievable to us here. We are coming up on a year that we’re going to do $16 billion in revenue that far exceeds my expectation. I still have never been more excited about Salesforce than I am right now. When I look at the short term I see $20 billion right around the quarter and I see $30 billion right around the corner. In fact, we initiated a four-year guidance today of $26 to $28 billion.

Every B2B and B2C Company Is Becoming a B2B2C Company

You can look at a great deal that we did this quarter with Amgen, a tremendous biotechnology company. This is a company that’s really expanding with our health cloud. This is our vertical strategy to build products specifically for certain industries. In this case, our health cloud is going to help Amgen connect with their customers in a whole new way.  Every B2B company and B2C company is becoming a B2B2C company. What company does not have to directly connect with the consumer?

Not just Amgen, everybody. You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well. That’s a major trend that we’ve benefited from for so many years now and you’re going to see that continue to play out. That’s certainly something driving this relationship with Amgen as well.

Brunello Cucinelli and Lamborghini Using Salesforce to Connect

Brunello Cucinelli is one of the great fashion brands in the world and we’ve completely transformed Brunello Cucinelli. He actually touches the customer in many different forms. He has a direct B2C relationship. He’s online with them. We run his website. You go into his stores. That’s a direct consumer connection. But did you know he’s a B2B company also? That’s because he’s selling to resellers who are reselling his products in some of the big retail stores around the world. He’s a B2B and a B2C company. We have to bring it all together with him and give him a single view of his customer. That’s the transformation he has to go through and has gone through and that’s why he’s had such great growth and we’re so excited for him.

Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about.

The post Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company appeared first on WebProNews.

from https://www.webpronews.com/salesforce-b2b2c/

[sualkmedeiors]

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Marc Benioff, co-CEO of Salesforce, discusses their recent high flying quarterly results and talks about how every company is becoming a B2B2C company in an interview with Jim Cramer on CNBC:

We Just Had a Fantastic Fourth Quarter

We just had a fantastic fourth quarter. We’re taking a look at those numbers right now and it was an amazing quarter. In fact, we beat our revenue estimates quite handily. As part of that, our co-CEO Keith Block closed the largest transaction in our history and the largest transaction ever in Barclays history. It was a deep nine digit transaction to help automate their 50 million customers. It really goes to show how the three major trends that are playing out in computing today, the cloud, broad digital transformation, and a focus on the customer, can really impact our company by creating a huge deal and also being able to support a huge transformation at Barclays.

I feel great about our business. I’ve always felt great about it. We’re coming up on our 20 year anniversary this Friday. It’s been 20 years that have been unbelievable to us here. We are coming up on a year that we’re going to do $16 billion in revenue that far exceeds my expectation. I still have never been more excited about Salesforce than I am right now. When I look at the short term I see $20 billion right around the quarter and I see $30 billion right around the corner. In fact, we initiated a four-year guidance today of $26 to $28 billion.

Every B2B and B2C Company Is Becoming a B2B2C Company

You can look at a great deal that we did this quarter with Amgen, a tremendous biotechnology company. This is a company that’s really expanding with our health cloud. This is our vertical strategy to build products specifically for certain industries. In this case, our health cloud is going to help Amgen connect with their customers in a whole new way.  Every B2B company and B2C company is becoming a B2B2C company. What company does not have to directly connect with the consumer?

Not just Amgen, everybody. You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well. That’s a major trend that we’ve benefited from for so many years now and you’re going to see that continue to play out. That’s certainly something driving this relationship with Amgen as well.

Brunello Cucinelli and Lamborghini Using Salesforce to Connect

Brunello Cucinelli is one of the great fashion brands in the world and we’ve completely transformed Brunello Cucinelli. He actually touches the customer in many different forms. He has a direct B2C relationship. He’s online with them. We run his website. You go into his stores. That’s a direct consumer connection. But did you know he’s a B2B company also? That’s because he’s selling to resellers who are reselling his products in some of the big retail stores around the world. He’s a B2B and a B2C company. We have to bring it all together with him and give him a single view of his customer. That’s the transformation he has to go through and has gone through and that’s why he’s had such great growth and we’re so excited for him.

Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about.

The post Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company appeared first on WebProNews.

from https://www.webpronews.com/salesforce-b2b2c/

[sualkmedeiors]

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Marc Benioff, co-CEO of Salesforce, discusses their recent high flying quarterly results and talks about how every company is becoming a B2B2C company in an interview with Jim Cramer on CNBC:

We Just Had a Fantastic Fourth Quarter

We just had a fantastic fourth quarter. We’re taking a look at those numbers right now and it was an amazing quarter. In fact, we beat our revenue estimates quite handily. As part of that, our co-CEO Keith Block closed the largest transaction in our history and the largest transaction ever in Barclays history. It was a deep nine digit transaction to help automate their 50 million customers. It really goes to show how the three major trends that are playing out in computing today, the cloud, broad digital transformation, and a focus on the customer, can really impact our company by creating a huge deal and also being able to support a huge transformation at Barclays.

I feel great about our business. I’ve always felt great about it. We’re coming up on our 20 year anniversary this Friday. It’s been 20 years that have been unbelievable to us here. We are coming up on a year that we’re going to do $16 billion in revenue that far exceeds my expectation. I still have never been more excited about Salesforce than I am right now. When I look at the short term I see $20 billion right around the quarter and I see $30 billion right around the corner. In fact, we initiated a four-year guidance today of $26 to $28 billion.

Every B2B and B2C Company Is Becoming a B2B2C Company

You can look at a great deal that we did this quarter with Amgen, a tremendous biotechnology company. This is a company that’s really expanding with our health cloud. This is our vertical strategy to build products specifically for certain industries. In this case, our health cloud is going to help Amgen connect with their customers in a whole new way.  Every B2B company and B2C company is becoming a B2B2C company. What company does not have to directly connect with the consumer?

Not just Amgen, everybody. You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well. That’s a major trend that we’ve benefited from for so many years now and you’re going to see that continue to play out. That’s certainly something driving this relationship with Amgen as well.

Brunello Cucinelli and Lamborghini Using Salesforce to Connect

Brunello Cucinelli is one of the great fashion brands in the world and we’ve completely transformed Brunello Cucinelli. He actually touches the customer in many different forms. He has a direct B2C relationship. He’s online with them. We run his website. You go into his stores. That’s a direct consumer connection. But did you know he’s a B2B company also? That’s because he’s selling to resellers who are reselling his products in some of the big retail stores around the world. He’s a B2B and a B2C company. We have to bring it all together with him and give him a single view of his customer. That’s the transformation he has to go through and has gone through and that’s why he’s had such great growth and we’re so excited for him.

Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about.

The post Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company appeared first on WebProNews.

from https://www.webpronews.com/salesforce-b2b2c/

[sualkmedeiors]

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Marc Benioff, co-CEO of Salesforce, discusses their recent high flying quarterly results and talks about how every company is becoming a B2B2C company in an interview with Jim Cramer on CNBC:

We Just Had a Fantastic Fourth Quarter

We just had a fantastic fourth quarter. We’re taking a look at those numbers right now and it was an amazing quarter. In fact, we beat our revenue estimates quite handily. As part of that, our co-CEO Keith Block closed the largest transaction in our history and the largest transaction ever in Barclays history. It was a deep nine digit transaction to help automate their 50 million customers. It really goes to show how the three major trends that are playing out in computing today, the cloud, broad digital transformation, and a focus on the customer, can really impact our company by creating a huge deal and also being able to support a huge transformation at Barclays.

I feel great about our business. I’ve always felt great about it. We’re coming up on our 20 year anniversary this Friday. It’s been 20 years that have been unbelievable to us here. We are coming up on a year that we’re going to do $16 billion in revenue that far exceeds my expectation. I still have never been more excited about Salesforce than I am right now. When I look at the short term I see $20 billion right around the quarter and I see $30 billion right around the corner. In fact, we initiated a four-year guidance today of $26 to $28 billion.

Every B2B and B2C Company Is Becoming a B2B2C Company

You can look at a great deal that we did this quarter with Amgen, a tremendous biotechnology company. This is a company that’s really expanding with our health cloud. This is our vertical strategy to build products specifically for certain industries. In this case, our health cloud is going to help Amgen connect with their customers in a whole new way.  Every B2B company and B2C company is becoming a B2B2C company. What company does not have to directly connect with the consumer?

Not just Amgen, everybody. You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well. That’s a major trend that we’ve benefited from for so many years now and you’re going to see that continue to play out. That’s certainly something driving this relationship with Amgen as well.

Brunello Cucinelli and Lamborghini Using Salesforce to Connect

Brunello Cucinelli is one of the great fashion brands in the world and we’ve completely transformed Brunello Cucinelli. He actually touches the customer in many different forms. He has a direct B2C relationship. He’s online with them. We run his website. You go into his stores. That’s a direct consumer connection. But did you know he’s a B2B company also? That’s because he’s selling to resellers who are reselling his products in some of the big retail stores around the world. He’s a B2B and a B2C company. We have to bring it all together with him and give him a single view of his customer. That’s the transformation he has to go through and has gone through and that’s why he’s had such great growth and we’re so excited for him.

Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about.

The post Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company appeared first on WebProNews.

from https://www.webpronews.com/salesforce-b2b2c/

[sualkmedeiors]

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Marc Benioff, co-CEO of Salesforce, discusses their recent high flying quarterly results and talks about how every company is becoming a B2B2C company in an interview with Jim Cramer on CNBC:

We Just Had a Fantastic Fourth Quarter

We just had a fantastic fourth quarter. We’re taking a look at those numbers right now and it was an amazing quarter. In fact, we beat our revenue estimates quite handily. As part of that, our co-CEO Keith Block closed the largest transaction in our history and the largest transaction ever in Barclays history. It was a deep nine digit transaction to help automate their 50 million customers. It really goes to show how the three major trends that are playing out in computing today, the cloud, broad digital transformation, and a focus on the customer, can really impact our company by creating a huge deal and also being able to support a huge transformation at Barclays.

I feel great about our business. I’ve always felt great about it. We’re coming up on our 20 year anniversary this Friday. It’s been 20 years that have been unbelievable to us here. We are coming up on a year that we’re going to do $16 billion in revenue that far exceeds my expectation. I still have never been more excited about Salesforce than I am right now. When I look at the short term I see $20 billion right around the quarter and I see $30 billion right around the corner. In fact, we initiated a four-year guidance today of $26 to $28 billion.

Every B2B and B2C Company Is Becoming a B2B2C Company

You can look at a great deal that we did this quarter with Amgen, a tremendous biotechnology company. This is a company that’s really expanding with our health cloud. This is our vertical strategy to build products specifically for certain industries. In this case, our health cloud is going to help Amgen connect with their customers in a whole new way.  Every B2B company and B2C company is becoming a B2B2C company. What company does not have to directly connect with the consumer?

Not just Amgen, everybody. You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well. That’s a major trend that we’ve benefited from for so many years now and you’re going to see that continue to play out. That’s certainly something driving this relationship with Amgen as well.

Brunello Cucinelli and Lamborghini Using Salesforce to Connect

Brunello Cucinelli is one of the great fashion brands in the world and we’ve completely transformed Brunello Cucinelli. He actually touches the customer in many different forms. He has a direct B2C relationship. He’s online with them. We run his website. You go into his stores. That’s a direct consumer connection. But did you know he’s a B2B company also? That’s because he’s selling to resellers who are reselling his products in some of the big retail stores around the world. He’s a B2B and a B2C company. We have to bring it all together with him and give him a single view of his customer. That’s the transformation he has to go through and has gone through and that’s why he’s had such great growth and we’re so excited for him.

Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about.

The post Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company appeared first on WebProNews.

from https://www.webpronews.com/salesforce-b2b2c/

[sualkmedeiors]

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Marc Benioff, co-CEO of Salesforce, discusses their recent high flying quarterly results and talks about how every company is becoming a B2B2C company in an interview with Jim Cramer on CNBC:

We Just Had a Fantastic Fourth Quarter

We just had a fantastic fourth quarter. We’re taking a look at those numbers right now and it was an amazing quarter. In fact, we beat our revenue estimates quite handily. As part of that, our co-CEO Keith Block closed the largest transaction in our history and the largest transaction ever in Barclays history. It was a deep nine digit transaction to help automate their 50 million customers. It really goes to show how the three major trends that are playing out in computing today, the cloud, broad digital transformation, and a focus on the customer, can really impact our company by creating a huge deal and also being able to support a huge transformation at Barclays.

I feel great about our business. I’ve always felt great about it. We’re coming up on our 20 year anniversary this Friday. It’s been 20 years that have been unbelievable to us here. We are coming up on a year that we’re going to do $16 billion in revenue that far exceeds my expectation. I still have never been more excited about Salesforce than I am right now. When I look at the short term I see $20 billion right around the quarter and I see $30 billion right around the corner. In fact, we initiated a four-year guidance today of $26 to $28 billion.

Every B2B and B2C Company Is Becoming a B2B2C Company

You can look at a great deal that we did this quarter with Amgen, a tremendous biotechnology company. This is a company that’s really expanding with our health cloud. This is our vertical strategy to build products specifically for certain industries. In this case, our health cloud is going to help Amgen connect with their customers in a whole new way.  Every B2B company and B2C company is becoming a B2B2C company. What company does not have to directly connect with the consumer?

Not just Amgen, everybody. You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well. That’s a major trend that we’ve benefited from for so many years now and you’re going to see that continue to play out. That’s certainly something driving this relationship with Amgen as well.

Brunello Cucinelli and Lamborghini Using Salesforce to Connect

Brunello Cucinelli is one of the great fashion brands in the world and we’ve completely transformed Brunello Cucinelli. He actually touches the customer in many different forms. He has a direct B2C relationship. He’s online with them. We run his website. You go into his stores. That’s a direct consumer connection. But did you know he’s a B2B company also? That’s because he’s selling to resellers who are reselling his products in some of the big retail stores around the world. He’s a B2B and a B2C company. We have to bring it all together with him and give him a single view of his customer. That’s the transformation he has to go through and has gone through and that’s why he’s had such great growth and we’re so excited for him.

Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about.

The post Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company appeared first on WebProNews.

from https://www.webpronews.com/salesforce-b2b2c/