I figured I'd repost my old Polyvore edits because
The tags could use some organizing,
I want to preserve the edits that I made,
I'm no longer in the fandom that I made this for, and
I realized that my username could be interpreted as bigoted, which was never my intention, but I don't want to risk it.
Anyway, this one was called "Onyx #3." I would include the links to the featured items, but they don't work. I can list some of the items from Polyvore's automatically-generated list of featured ones, though (just a warning, it's far from accurate):
A Symphony of Style: Introducing Harmonie Glassware by Baccarat
Ever wondered what makes a drink more than just a drink? Imagine your favorite whiskey enveloped in a vessel that not only enhances its flavors but also transforms your entire sipping experience into an orchestra of sensory delight. This is the magic of Baccarat's Harmonie glassware—a true symphony of style that elevates every moment. Let’s delve into the world of Baccarat whiskey glasses and discover why they are more than just glassware; they are a statement of elegance.
Why Harmonie Stands Out
Baccarat Harmonie glassware, known for its unmatched clarity and unique vertical cuts, adds a touch of sophistication that goes beyond mere aesthetics. Like a well-tailored suit, these glasses enhance the personality of your whiskey, making each sip a refined experience.
The History of Baccarat Glassware
With roots stretching back to 1764 in Lorraine, France, Baccarat has been synonymous with luxury and craftsmanship. Their journey from creating window panes to becoming an icon in the crystal industry is a testament to their dedication to excellence.
Crafting the Perfect Whiskey Glass
Every Baccarat glass goes through a rigorous process of craftsmanship involving the finest materials and artisans who understand the balance between durability and design. This meticulous process ensures that each glass isn't just a tool but a masterpiece.
The Design Elements of Harmonie Glassware
The hallmark of the Harmonie collection is its continuous vertical cuts, which not only catch the light beautifully but also offer a tactile sensation that enhances the grip, making your whiskey tasting both a visual and physical pleasure.
How to Experience Whiskey with Baccarat
To truly appreciate whiskey, you need a glass that complements its complexity. Baccarat glasses are designed to open up the bouquet of aromas and intensify the flavors, ensuring that each tasting is an immersive experience.
Caring for Your Baccarat Glasses
Baccarat glassware requires a touch of finesse in care. Hand washing with warm water and a mild detergent, followed by air drying or using a soft cloth, will keep your glasses in pristine condition.
The Art of Glass Making at Baccarat
Baccarat's glass-making art involves a perfect blend of traditional techniques and modern innovation, ensuring each piece is both timeless and contemporary.
Choosing the Right Baccarat Glass for You
Selecting a Baccarat glass is like choosing a fine wine—each shape and cut has its own charm and purpose. The Harmonie tumbler, for example, is perfect for those who appreciate a whiskey's full aroma and flavor.
Baccarat Glasses as Collector's Items
For many, Baccarat glasses are more than just drinkware—they are treasures that signify status and taste. Collecting these pieces can be as rewarding as savoring the finest spirits.
Where to Buy Baccarat Harmonie Glassware
Authentic Baccarat Harmonie glassware is available through select luxury retailers and directly from Baccarat boutiques. Ensure you purchase from accredited sellers to guarantee the authenticity of your glassware.
Unveiling the Baccarat Brand
Baccarat is more than just a brand; it’s a luxury experience that embodies French elegance and art de vivre. Each piece tells a story of its heritage and luxury.
Reviews and Testimonials
Hearing from satisfied customers who rave about their Baccarat experience can be the best way to understand the impact of these exquisite glasses on the whiskey-drinking ritual.
Pairing Spirits with the Right Glass
Matching the right spirit with the right Baccarat glass can amplify the drink's flavors and aromas. Whether it's a robust bourbon or a delicate Scotch, there’s a Harmonie glass designed to bring out its best qualities.
FAQs about Baccarat Glassware
Got questions? Whether it’s about care, cost, or craftsmanship, understanding the ins and outs of your Baccarat glassware ensures you make the most of your investment.
Conclusion
Indulging in a set of Baccarat's Harmonie whiskey glasses is not just about drinking whiskey; it’s about embracing a lifestyle of elegance and luxury. Each glass is a piece of history, a work of art that enhances your enjoyment of the spirit. So why not elevate your whiskey experience with a touch of Baccarat magic? Cheers to a symphony of style in every sip
Luxury Redefined: Unveiling the Beauty of Crystal Glass in Pink
In a world where luxury continuously evolves, the timeless beauty of crystal glass, especially when tinted in the softest hues of pink, stands as a testament to sophistication and elegance. This delicate color, often associated with charm and gentleness, finds its perfect expression in the exquisite craftsmanship of Baccarat glasses, further elevated by the legendary style of Dior. Together, they redefine luxury, making every moment and every sip a statement of refined taste and unparalleled grace. Let's delve into the enchanting world of crystal glass in pink, where Baccarat's heritage meets Dior's visionary design.
The Enchantment of Pink Crystal Glass
Pink crystal glass is not just a material; it's a narrative of beauty, delicacy, and luxury. Its soft hue captures the essence of elegance, making every piece a coveted item for connoisseurs and enthusiasts alike.
Baccarat and Dior: A Match Made in Luxury Heaven
When Baccarat, known for its unparalleled crystal craftsmanship, collaborates with Dior, a symbol of haute couture elegance, the result is mesmerizing. Together, they create pieces that are not just glassware but icons of luxury.
The Craftsmanship Behind the Glass
Each piece of pink crystal glass by Baccarat and Dior is a masterpiece, born from the skilled hands of artisans who blend centuries-old techniques with modern innovation to create something truly unique.
Incorporating Pink Crystal into Modern Living
Integrating pink crystal glassware into your lifestyle is a statement of your appreciation for the finer things in life. Whether for special occasions or everyday use, these pieces add a touch of luxury to any moment.
Caring for Your Crystal Glassware
Maintaining the beauty of your Baccarat glasses Dior requires a gentle touch and an understanding of proper care techniques. We'll guide you through ensuring your luxury glassware remains pristine for years to come.
Spotting Authentic Baccarat Glasses by Dior
In a world filled with imitations, knowing how to identify authentic Baccarat glasses by Dior is essential. We'll share tips on distinguishing genuine luxury glassware from counterfeits.
The Art of Gifting Luxury Glassware
Choosing Baccarat glasses by Dior as a gift is an expression of love and esteem. These pieces are perfect for weddings, anniversaries, and other milestones, embodying the spirit of celebration and luxury.
Expanding Your Luxury Glassware Collection
For collectors and enthusiasts, acquiring new pieces of pink crystal glassware is a journey of discovery and delight. Learn what to look for and how to curate a collection that reflects your personal style and elegance.
Pink Glass in Interior Design
Beyond their use as drinkware, pink crystal glasses by Baccarat and Dior serve as stunning decorative elements, enhancing the aesthetics of any interior space with their luminous glow and sophisticated design.
The Symbolic Meaning of Pink in Luxury Items
Pink is more than a color; it's a symbol of grace, warmth, and affection. In the realm of luxury items, pink crystal glass embodies these qualities, making each piece a token of beauty and love.
Where to Purchase Authentic Pieces
Finding authentic Baccarat glasses by Dior requires knowledge and discernment. We'll point you to reputable sources where you can acquire these exquisite pieces with confidence.
Customer Testimonials: The Joy of Pink Glass
Hearing from those who have experienced the joy and elegance of owning pink crystal glassware by Baccarat and Dior offers insights into the transformative power of these luxury items.
Conclusion: Celebrating the Beauty of Pink Glass
The beauty of pink crystal glass, especially when crafted by the legendary hands of Baccarat and brought to life through the visionary design of Dior, is a celebration of luxury redefined. These pieces are not just objects of admiration but vessels of history, craftsmanship, and unparalleled elegance. As we raise our glasses, let them be a toast to the enduring allure of pink glass, a symbol of luxury that continues to captivate and enchant
Luxury Crystal Ware Market 2020 Analysis, Size, Share, Strategies and Forecast to 2024: Swarovski AG, Kagami Crystal, Lalique, Steuben, WWRD Group, etc.
Global Luxury Crystal Ware Market describes an in-depth evaluation and professional study on the present and future state of the Luxury Crystal Ware market across the globe, including valuable facts and figures. Luxury Crystal Ware Market provides information regarding the emerging opportunities in the market & the market drivers, trends & upcoming technologies that will boost these growth trends. The report provides a comprehensive overview including Definitions, Scope, Application, Production and CAGR (%) Comparison, Segmentation by Type, Share, Revenue Status and Outlook, Capacity, Consumption, Market Drivers, Production Status and Outlook and Opportunities, Export, Import, Emerging Markets/Countries Growth Rate. The report presents a 360-degree overview of the competitive landscape of the industries. The Luxury Crystal Ware market report assesses the key regions (countries) promising a huge market share for the forecast period 2020-2024.
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Leading Players of Luxury Crystal Ware Market:
Swarovski AG
Kagami Crystal
Lalique
Steuben
WWRD Group
Baccarat Crystal
New Wave Group
Tiffany & Co
St. Louis Crystal
Ralph Lauren
Daum Crystal
Key Market Segmentation of Luxury Crystal Ware:
Product type Segmentation
Bar & Drinkware
Tableware
Decoration
Lighting/Jewelry & Accessories
Bar & drinkware is the most widely consumed which takes up about 42% of the total sales in 2019.
Industry Segmentation
Personal and Home
Commercial
The commercial holds an important share in terms of applications with a market share of 71%.
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Luxury Crystal Ware Market Region Mainly Focusing:
— Europe Luxury Crystal Ware Market (Austria, France, Finland, Switzerland, Italy, Germany, Netherlands, Poland, Russia, Spain, Sweden, Turkey, UK),
— Asia-Pacific and Australia Luxury Crystal Ware Market (China, South Korea, Thailand, India, Vietnam, Malaysia, Indonesia, and Japan),
— The Middle East and Africa Luxury Crystal Ware Market (Saudi Arabia, South Africa, Egypt, Morocco, and Nigeria),
— Latin America/South America Luxury Crystal Ware Market (Brazil and Argentina), — North America Luxury Crystal Ware Market (Canada, Mexico, and The USA)
Reasons to buy:
•What are the key factors covered in this report regarding Luxury Crystal Ware Market?
-Market Size
-Market Segmentation, Overview of each segment
-Key Companies Analysis
-Geographical Studies
•How researchers have reached the report findings shared in the report?
-Study of historical data figures
-Analysis of current scenarios in every domestic as well as regional market
-Examination of trends, available information and data figures
-Use of proved methodology to project for the next five years
•Which prime data figures are included in the report?
-Market size (Last few years, current and expected)
-Market share analysis as per different companies)
-Market forecast)
-Demand)
-Price Analysis)
-Market Contributions (Size, Share as per regional boundaries)
•Who all can be benefitted out of this report?
-Market Investigators
-Teams, departments, and companies
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•What are the crucial aspects incorporated in the report?
-Industry Value Chain
-Consumption Data
-Market Size Expansion
-Key Economic Indicators
The Luxury Crystal Ware Market report concludes with sharing vital report findings with readers. Here on the basis of the study of historical data, the examination of the current scenarios overserved in various markets including regional and domestic and trends recorded, it delivers a forecast of the market. This includes segmental forecast, regional market forecast, market size forecast, consumption forecast.
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Luxury Crystal Ware, Luxury Crystal Ware Market, Luxury Crystal Ware Forecast, Luxury Crystal Ware Market Growth
This is the baccarat simulator program input mode. There are two viewer methods. There is a method that sees 2-6 sheets and a method that only sees 6 sheets. In the input mode, the print function is also supported.
You can use the prediction function in input mode using the pattern you created in the simulation options. Paying attention to the arrow signals that the pattern you have specified has been found and bets.
How do I make a pattern and how do I set it up?
Inside the program are instructions on how to make all the educational material pictures and patterns.
You can make the pattern you want, test it with simulation, and if it is a profitable pattern, you can test it in practice.
Create different patterns, prove them through simulation and make it your own. That's the role of the simulator.
And use it as a predictor by using the input mode with the created pattern.
Test your baccarat patterns and betting system. ( 100 shoes)
If the combination of the pattern and system bet you made is not excellent, a downward graph will
be made as shown in the picture on the left, and if the combination of pattern and system betting is
both excellent, an upward graph will be created as in the picture on the right.
You can also set and test the system betting settings according to your standards. Of
course, basic system betting combinations can be set automatically within the program.
There is also a manual way to build your own system bet step by step.
Practice at the baccarat game.
This button allows you to skip the steps of the hand. You can study patterns by skipping
and place bets.
You can get all probability data of baccarat. You can get infinite data from at least 100 shoes.
You can use the edited patterns and system bets as predictors in the input mode. This is because you made the pattern yourself, so you can bet with confidence.
And this was verified safety through simulation.
If you enter the online baccarat table in the input mode and input the same as the
scoreboard, it will send a signal with a message that a pattern has been found. You can place your bets there.
Of course, no prediction is made unless a pattern is found.
Baccarat Hotel Doubles as Showroom for the Brand’s Crystal Goods
Guests at the Baccarat Hotel & Residences in New York can buy the crystal decor and drinkware that fill the hotel. Baccarat Hotel & Residences
Skift Take: It makes sense for the Baccarat hotel to sell the crystal that the company is famous for, but it's important that the sales pitch isn't intrusive. Sometimes guests just want to stay at a hotel without being pressured to spend more money.
— Hannah Sampson
Most evenings, the lipstick-red bar at New York’s Baccarat hotel buzzes with women in fur vests whose shellacked nails and oversized jewels sparkle under the refracted light of $127,400 crystal chandeliers.
Some drink $895 bottles of Dom Perignon Plentitude out of $290 champagne flutes; others, a $250 twist on the Vieux Carré cocktail served in $310 double rocks glasses.
And now all of them can order their beverage of choice with the Baccarat crystal to go.
In a program that will roll out in November after months of beta testing, the French crystal-maker’s first hotel is selling its treasures to its patrons. The sparkly Eye Vases found on prestige suites’ bedside tables can be yours for $440; in the petit salon, Zénith Candlesticks with diamond cuts and hanging darts can be added to your check for $2,505 a piece. Perhaps you noticed the limited-edition Belle Époque vase in the Grand Salon? It runs a cool $37,000. Even the towering chandeliers by the ground level entrance can be yours with the swipe of a credit card. They’re the most expensive items on sale, at a whopping $216,600.
To Hermann Elger, chief operating officer of Baccarat Hotels and Resorts and managing director of the New York property, this isn’t shopping, it’s “experiential acquisition.” And though the official catalog of hotel items includes a selection of 180 pieces, he says that for the right price, “everything is potentially for sale.”
How It Works
When guests take a seat at the Baccarat’s bar or lounge, they’ll be presented with two menus: one for food and drinks (or afternoon tea), and another for crystal.
Refining the sales pitch has been a months-long process, says Elger; he wanted to make sure it wouldn’t detract from the hotel’s mission of high-end hospitality. His solution was to go tongue-in-cheek. “The server will take your food and drink order, and then ask, ‘May I take your crystal order?’” he says.
For guests who have technical questions about manufacturing or are curious about the history of a particular design, an 88-page custom catalog is available. There’s also a “crystal ambassador”: Florian Casanova, who serves as a maitre’d at the hotel and has undergone additional training on all things Baccarat.
Whatever you purchase appears on your bill—right below the $32 burger with black truffle paté, or $80 glass of Cristal Brut—and gets shipped directly to the address of your choice in a Baccarat red box. The only catch? If you wanted the champagne flutes that you just toasted your engagement with, you’re out of luck. Ultimately, all the products ship from Baccarat’s New York flagship store, meaning that guests are buying identical versions of the glassware they enjoyed—not the sentimentally charged pieces themselves.
Hotels as Glorified Showrooms
The hotel as showroom concept isn’t exactly new. The Westin bed was a breakthrough for hotel retailing; design-focused brands such as Firmdale create and sell their own bath amenities and tea cups; and Marriott International even has a website on which it sells shower curtains and bath robes from some of its more popular lines. With companies such as Baccarat Inc. and West Elm Inc. spawning hotels, the trend is gaining momentum.
And many more retail offerings have come through partnerships rather than from a hotel’s parent company. Blackberry Farm, for instance, is among a large handful of U.S. hotels to partner with a luxury car brand—guests can drive a Lexus through the Great Smoky Mountains on a particularly scenic test drive (or “driving tour”). Those who follow up with a purchase or lease earn $1,000 toward their coupe or sedan, plus a $100 resort credit for a future vacation. “It yields results for both brands,” says the property’s director of marketing, Sarah Chabot. Among the automaker’s hotel partners are New York’s Beekman Hotel, the St. Regis in Aspen, and the Allison Inn and Spa in Oregon.
It was at a previous job at the Ritz-Carlton in Cancun, Mexico, that Elger saw the power of retail partnerships first-hand. There, his cooking school was outfitted by Viking Range LLC, and he watched as guests were driven to recreate aspects of their experiencing by, say, buying a blender that they had used to make their first molé.
To Elger and his higher-ups at Baccarat, the midtown property was always intended to drive crystal sales. People may not plan to buy glassware on their trip to New York, but they can be seduced to make an impulse buy under the context of a celebratory night out. This, he says, is how you solve a perennial branding dilemma: appealing to guests’ emotions.
Already, it’s proved to be a powerful formula. “We’ve done some of our largest sales at 10:30 at night on a Sunday,” adds Elger. “The chance that a guest is still going to be in the mindset to make that kind of a purchase [at our flagship store] the next morning? It’s not so likely.”
This article was written by Nikki Ekstein from Bloomberg and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to [email protected].
The Art of Whiskey Enjoyment: Baccarat's Harmonie Glasses Unveiled
There's something uniquely delightful about the ritual of sipping whiskey; the rich aroma, the smooth taste, and yes, the exquisite glass that enhances every sip. Baccarat, a name synonymous with luxury and finesse, introduces its Harmonie collection, setting a new benchmark for connoisseurs. Let's dive into why Baccarat whiskey glasses are not just a tool, but an integral part of the whiskey enjoyment experience.
Baccarat Harmonie Glasses
Imagine your ideal evening—a gentle fire crackling, a plush armchair, and a good book. Now, add a glass of fine whiskey in a stunning Baccarat Harmonie glass. This isn’t just a glass; it’s an invitation to indulge in a moment of tranquility and taste. Baccarat whiskey glasses are crafted to turn each whiskey sip into a celebration of life’s finer moments.
A Symbol of Sophistication
What does your drinkware say about you? Baccarat glasses are more than vessels; they're a statement of sophistication and elegance. Each glass from the Harmonie collection speaks volumes of the owner’s taste and appreciation for luxury, making an ordinary evening extraordinary.
The Harmonie Collection: What’s the Buzz?
The Harmonie collection is Baccarat’s ode to the modern lover of whiskey—a seamless blend of classic craftsmanship and contemporary aesthetics. With its straight lines and pristine clarity, the collection promises to enchant anyone who lays eyes on it.
Design Philosophy: The Beauty of Lines
The Harmonie collection stands out through its use of simple, vertical lines that run seamlessly from top to bottom. This design is not just visually striking; it also enhances the golden hues of whiskey, allowing for a visual celebration of the spirit’s rich, amber tones.
Crafting the Perfect Sip: The Role of a Good Glass
Ever wonder why whiskey tastes better in a high-quality glass? Baccarat glasses are designed to distribute the whiskey perfectly onto the palate, enhancing the richness and complexity of the flavors. It’s like listening to music in a concert hall—the right acoustics (or glassware, in this case) can turn something good into something magical.
How to Choose the Right Baccarat Glass
Choosing the right glass involves considering the whiskey's character. The Harmonie tumbler, with its wide, open rim and sturdy base, is perfect for robust, full-bodied whiskeys, as it allows the aroma to breathe and develop before the first sip.
The Perfect Serve: Tips and Tricks
To truly enjoy a whiskey in a Baccarat glass, consider the temperature and the pour. A splash of water can open up new flavors, and the right amount of spirit poured into the elegantly cut glass ensures that each sip is as perfect as the last.
Matching Your Whiskey with Harmonie
Pairing whiskey with the right glass can be likened to pairing wine with the correct glass—it’s all about enhancing the experience. The Harmonie glasses, with their unique design, are particularly suited for whiskeys that are smooth and rich, complementing their inherent qualities.
Maintaining Your Baccarat Glasses
Taking care of luxury glassware requires a gentle hand. Washing Baccarat glasses by hand with warm water and a mild detergent, and drying them with a soft cloth, will keep them sparkling and ready for your next toast.
Where to Find Baccarat Harmonie Glasses
Baccarat Harmonie glasses are available through luxury retailers, both in-store and online. Owning a piece of this collection is owning a piece of art that enhances every whiskey experience.
Baccarat Glasses as a Gift Idea
Giving a gift of Baccarat whiskey glasses is like giving a piece of lasting luxury. They make perfect gifts for weddings, anniversaries, or any occasion that calls for something truly special.
The Legacy of Baccarat Crystal
Baccarat’s legacy dates back to 1764 in Lorraine, France. Known worldwide for their impeccable quality and stunning designs, Baccarat remains a symbol of French art de vivre and has been at the forefront of glassmaking innovation for over 250 years.
User Experiences: Why They Love It
Hear from users who swear by their Baccarat Harmonie glasses. Many describe it as the ultimate whiskey experience—enhanced flavors, perfect weight, and an unbeatable aesthetic.
Conclusion: Elevating the Whiskey Experience
Choosing Baccarat Harmonie whiskey glasses is not just about choosing drinkware—it’s about choosing to celebrate every moment in a grander, more memorable way. Whether you’re a seasoned whiskey aficionado or a newcomer eager to explore, Baccarat offers more than just glasses; they offer an experience, a journey into the world of luxury and taste. Why settle for ordinary when you can make each sip extraordinary
Baccarat Hotel Doubles as Showroom for the Brand’s Crystal Goods
Guests at the Baccarat Hotel & Residences in New York can buy the crystal decor and drinkware that fill the hotel. Baccarat Hotel & Residences
Skift Take: It makes sense for the Baccarat hotel to sell the crystal that the company is famous for, but it's important that the sales pitch isn't intrusive. Sometimes guests just want to stay at a hotel without being pressured to spend more money.
— Hannah Sampson
Most evenings, the lipstick-red bar at New York’s Baccarat hotel buzzes with women in fur vests whose shellacked nails and oversized jewels sparkle under the refracted light of $127,400 crystal chandeliers.
Some drink $895 bottles of Dom Perignon Plentitude out of $290 champagne flutes; others, a $250 twist on the Vieux Carré cocktail served in $310 double rocks glasses.
And now all of them can order their beverage of choice with the Baccarat crystal to go.
In a program that will roll out in November after months of beta testing, the French crystal-maker’s first hotel is selling its treasures to its patrons. The sparkly Eye Vases found on prestige suites’ bedside tables can be yours for $440; in the petit salon, Zénith Candlesticks with diamond cuts and hanging darts can be added to your check for $2,505 a piece. Perhaps you noticed the limited-edition Belle Époque vase in the Grand Salon? It runs a cool $37,000. Even the towering chandeliers by the ground level entrance can be yours with the swipe of a credit card. They’re the most expensive items on sale, at a whopping $216,600.
To Hermann Elger, chief operating officer of Baccarat Hotels and Resorts and managing director of the New York property, this isn’t shopping, it’s “experiential acquisition.” And though the official catalog of hotel items includes a selection of 180 pieces, he says that for the right price, “everything is potentially for sale.”
How It Works
When guests take a seat at the Baccarat’s bar or lounge, they’ll be presented with two menus: one for food and drinks (or afternoon tea), and another for crystal.
Refining the sales pitch has been a months-long process, says Elger; he wanted to make sure it wouldn’t detract from the hotel’s mission of high-end hospitality. His solution was to go tongue-in-cheek. “The server will take your food and drink order, and then ask, ‘May I take your crystal order?’” he says.
For guests who have technical questions about manufacturing or are curious about the history of a particular design, an 88-page custom catalog is available. There’s also a “crystal ambassador”: Florian Casanova, who serves as a maitre’d at the hotel and has undergone additional training on all things Baccarat.
Whatever you purchase appears on your bill—right below the $32 burger with black truffle paté, or $80 glass of Cristal Brut—and gets shipped directly to the address of your choice in a Baccarat red box. The only catch? If you wanted the champagne flutes that you just toasted your engagement with, you’re out of luck. Ultimately, all the products ship from Baccarat’s New York flagship store, meaning that guests are buying identical versions of the glassware they enjoyed—not the sentimentally charged pieces themselves.
Hotels as Glorified Showrooms
The hotel as showroom concept isn’t exactly new. The Westin bed was a breakthrough for hotel retailing; design-focused brands such as Firmdale create and sell their own bath amenities and tea cups; and Marriott International even has a website on which it sells shower curtains and bath robes from some of its more popular lines. With companies such as Baccarat Inc. and West Elm Inc. spawning hotels, the trend is gaining momentum.
And many more retail offerings have come through partnerships rather than from a hotel’s parent company. Blackberry Farm, for instance, is among a large handful of U.S. hotels to partner with a luxury car brand—guests can drive a Lexus through the Great Smoky Mountains on a particularly scenic test drive (or “driving tour”). Those who follow up with a purchase or lease earn $1,000 toward their coupe or sedan, plus a $100 resort credit for a future vacation. “It yields results for both brands,” says the property’s director of marketing, Sarah Chabot. Among the automaker’s hotel partners are New York’s Beekman Hotel, the St. Regis in Aspen, and the Allison Inn and Spa in Oregon.
It was at a previous job at the Ritz-Carlton in Cancun, Mexico, that Elger saw the power of retail partnerships first-hand. There, his cooking school was outfitted by Viking Range LLC, and he watched as guests were driven to recreate aspects of their experiencing by, say, buying a blender that they had used to make their first molé.
To Elger and his higher-ups at Baccarat, the midtown property was always intended to drive crystal sales. People may not plan to buy glassware on their trip to New York, but they can be seduced to make an impulse buy under the context of a celebratory night out. This, he says, is how you solve a perennial branding dilemma: appealing to guests’ emotions.
Already, it’s proved to be a powerful formula. “We’ve done some of our largest sales at 10:30 at night on a Sunday,” adds Elger. “The chance that a guest is still going to be in the mindset to make that kind of a purchase [at our flagship store] the next morning? It’s not so likely.”
This article was written by Nikki Ekstein from Bloomberg and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to [email protected].