Here’s a quick look back at the Creative happenings and hot topics of the week.
#CreativeReview is a one-stop cheat sheet of everything that happened this week in the digital media world - it’s a weekly summary for creatives, written by creatives and it’s a free/quick read with no registration and we won’t add you to some annoying list that’s impossible to unsubscribe to promise.
Trailer Beat
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Teenage Mutant Ninja Turtles: Mutant Mayhem
Paramount Pictures/In theaters, August 2
Seth Rogen, John Cena, Paul Rudd, Jackie Chan & others
After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.
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Tom Clancy's Jack Ryan - The Final Season
Amazon Prime Video, June 30
John Krasinski is back for The Final Season of Tom Clancy's Jack Ryan.
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Black Mirror: Season 6
Netflix, June 15
The sixth season of Netflix's tech-horror anthology series returns in black, with a hint of red! The sixth season of Charlie Brooker’s Black Mirror returns with 5 new stories he calls, "the most unpredictable, unclassifiable and unexpected season yet."
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Barbie
Warner Bros. Pictures/In theaters, July 21
Margot Robbie, Ryan Gosling, Issa Rae, America Ferrera, Kate McKinnon, Dua Lipa
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken.
Shameless Marketing Nerd plug: the trailer is a "shoppable" YouTube video stuffed with Barbie merchandise.
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Avengers: Wes Anderson Edition
What would Avengers be like if it was a Wes Anderson movie?
Written by ChatGPT and realized by Synthetic Screen.
Social Media Tips & Resources
Free 14-Day Content Calendar for Music Artists
June Feature: #TheSoundofPride 2023
As an agency that has had the esteemed privilege to partner with cutting-edge musical acts, we are incredibly passionate about music. And so, for our annual #TheSoundofPride playlist, we're doing things a little different than in years past as this year we're creating our usual #TheSoundofPride playlist celebrating global artists that amplify queer voices and provide the community with the floor-fillers and anthemic songs that soundtrack our summers and beyond.
And in addition to our main playlist, we're also shining a light on "Pop Rising," emerging queer and queer-friendly artists pushing for inclusion and musical globalization who should be on your radar.
#TheSoundofPride 2K23 #TheSoundofPride Pop Rising
Global Creative Spotlight
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Tillamook
“BLOCK JAMS” VOLUME TWO
Tillamook reunites hungry listeners with Vol. 2 of their cheesy “Block Jams” out of agency 72andsunny. The fun-in-the-sun edition includes catchy tunes like “Waves of Flavor”, “Cheese By The Slice”, and other earworms to leave you “absolutely melted”.
Spotify: Have You Heard?
When Spotify wanted to bring their promise of 100 million songs to Kenya, they enlisted a large cast, a dynamic wardrobe and sets, and a healthy helping of street-cool humor to announce their arrival.
Creative Agency: Machine
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The Experimental
BBDO Bangkok collaborated with the Thai Health Promotion Foundation to create this “Experimental” campaign warning Thais of the emerging health risks of e-cigarettes, which are gaining popularity among youths with their contemporary appearance and selection of appealing odors and flavors.
The information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.
EPIC WINS FOR BBDO IN ASIA AND MENAP AT THE EPICA THIS YEAR FOCUSING ON IMPACT FIRST
BangkokStyle
EPIC WINS FOR BBDO IN ASIA AND MENAP AT THE EPICA THIS YEAR FOCUSING ON IMPACT FIRST
Middle East and Asia, December 16th 2022 – At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three crea… อ่านเพิ่ม
EPIC WINS FOR BBDO IN ASIA AND MENAP AT THE EPICA THIS YEAR FOCUSING ON IMPACT FIRST
BangkokStyle
EPIC WINS FOR BBDO IN ASIA AND MENAP AT THE EPICA THIS YEAR FOCUSING ON IMPACT FIRST
Middle East and Asia, December 16th 2022 – At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field.
In contrast to other design and advertising awards, the Epica Awards are judged by the industry’s press, composed of 35 editors and senior reporters from marketing…
BBDO BANGKOK AND HOMEPRO DEVELOP THE 7:1 FURNITURE COLLECTION FOR VISION-IMPAIRED PEOPLE
7:1 Furniture Collection
Thai retailer HomePro wants everyone to be living a full life in their own home. Their mission is to provide professional home solutions to ensure everyone can enjoy a better-quality home life.
Therefore, HomePro collaborated with BBDO Bangkok, the creative agency who helped to develop a new type of furniture that helps those affected by impaired vision.
Visual impairment is one of the most common disabilities, caused by a variety of factors including injury, family history and health-related complications, and most commonly affecting people in their old age. Those who suffer from this condition find that it affects their daily lives, even in their own home, as everyday items are blurred out such as kitchen sinks, cutting boards, toilets, chairs and lamps. When their eyes cannot identify each furniture and its function, all the furniture in the home is rendered useless and a hazard.
The Message from the Lungs (Thai Health Promotion Foundation)
The Message from the Lungs (Thai Health Promotion Foundation)
‘The Message from the Lungs’ introduced the world’s first ink made from smokers’ lungs. By cooperating with Faculty of Medicine, Chulalongkorn University, we are successfully extracted black substance from smokers’ donated lungs and made it into ink. Then bottled and distributed them in public space for people, especially current and potential smokers to see how smoking can harm their lungs and…
In recognition of the recent of Shark Awareness Day, international conservation organization WildAid and Plan B Media PCL, launched a campaign urging restaurants to stop serving and people to stop consuming shark fin.
The advertisements via BBDO Bangkok, placed on Plan B’s media platforms in prominent locations around Bangkok, features wedding couples dressed in controversial outfits suggesting that their fashion statement was not the “worst choice” they made but rather their decision to include shark fin on the menu.
The campaign builds on WildAid’s “Celebrate with #NoSharkFin” initiative calling on the public to forgo shark fin at weddings and celebratory events. According to WildAid’s survey findings, more than half of urban Thais have eaten shark fin and, even more alarmingly, 61% plan to consume it again in the future. Survey respondents said they consumed shark fin most often at weddings (72%), family meals at restaurants (61%) and business meetings (47%)
BBDO Bangkok collaborated with the Thai Health Promotion Foundation to create this "Experimental" campaign warning Thais of the emerging health risks of e-cigarettes, which are gaining popularity among youths with their contemporary appearance and selection of appealing odors and flavors.
The information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.
Innovative Campaigns We Love: JD Central’s Valentine’s Campaign Let People Send Targeted Ads as Gift Hints
JD Central, a leading e-Commerce brand in Thailand ran an innovative and brilliantly creative campaign for Valentine’s Day. Valentine’s Day is a very profitable season for the e-Commerce industry. JD Central saw an opportunity to increase sales on an already booming season and decided to leverage on it. JD Central launched Valentine’s Day campaign that let people send targeted ads as gift hints to their partners. The campaign helped people to buy the right gifts for their partners on Valentine’s Day.
What Inspired the JD Central Valentine’s Day Campaign
Though data shows that Valentine’s Day is very profitable for the e-Commerce industry, it also shows that people especially girlfriends weren’t getting the presents they wanted. According to market research, politeness meant that many girlfriends were not getting the present they wanted. This led to a lot of them getting the wrong gifts. JD Central decided to solve this problem with their valentine’s campaign. Together with their creative agency, they decided to create a way for boyfriends to buy the perfect present.
About the JD Central Campaign
The JD Central Valentine’s Day campaign was created with BBDO Bangkok. The campaign let people drop hints about the gifts they wanted to their partners through a chatbot. The chatbot then sent targeted ads to their partners. JD Central’s campaign first targeted girls, they recruited them into the system. They sent ads that directed the girls to a Chabot, the chatbot then asked them a set of questions around the gifts they really wanted. It then asked for their boyfriend’s phone number and a nickname their boyfriend would recognize.
Ads when then sent targeting their boyfriends online, their nicknames were used to grab the boyfriend’s attention. Once they clicked ad, they were led to the exact item their girlfriends wanted and were able to buy them in time for Valentine’s Day. The e-commerce brand also used Facebook advertising to catch the attention of the boyfriends. The campaign led to a 314% increase in online engagement for the brand. It also led to a 17% increase in sales.
The brand’s Chief marketing Officer Rvisra Chirathivat spoke about the campaign. She stated that the campaign showed how they can take online shopping to the next level. She also stated that the campaign was Valentine’s gift for their customers.
Video of JD CENTRAL Targeted Gift
Read the full article
EPIC WINS FOR BBDO IN ASIA AND MENAP AT THE EPICA THIS YEAR FOCUSING ON IMPACT FIRST
EPIC WINS FOR BBDO IN ASIA AND MENAP AT THE EPICA THIS YEAR FOCUSING ON IMPACT FIRST
Middle East and Asia, December 16th 2022 – At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field.
In contrast to other design and advertising awards, the Epica Awards are judged by the industry’s press, composed of 35 editors and senior reporters from marketing…
Brand News: 10 Things You Need to Know for Friday April 6th
Starbucks tests voice ordering with Samsung‘s Bixby in Korea, while Samsung, Real Madrid and Twitter partner on video programming.
Amazon‘s Alexa may take on banks with voice-enabled peer-to-peer payments as mobile P2P is poised to become the norm.
Apple protests EPA fuel efficiency rollback, unlike automakers.
Facebook COO Sheryl Sandberg confirms a few brands have “paused” campaigns as she continues media “apology tour” and Facebook and Instagram earn MRC ad accreditation.
Netflix may get into out of home ads with billboard business.
PepsiCo brings back Mtn Dew Baja Blast to U.S. and pulls Tropicana from France.
Regal cinema chain adds augmented reality to mobile app.
Ssense acquires Polyvore social fashion app from Oath.
& U.S. cereal-makers are re-embracing sweet flavors.
CAMPAIGNS:
Burberry introduces a new fragrance for men:
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Ford UK addresses drivers’ mental health with Time To Change:
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Kellogg’s promotes sports camp with Dublin cereal café pop-up:
Kellogg’s has opened for one day only its first cereal cafe in Ireland come down Urchin, Dublin and have breakfast with some GAA stars #KelloggsGAACulCamps pic.twitter.com/orsWLi0Oes
— Emma Lowe (@EmmaLowe89) April 5, 2018
Marriott sponsors Hong Kong Rugby Sevens tournament:
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Nike celebrates Tiger Woods’s return to the Masters:
When @TigerWoods plays golf, the world watches. Welcome Back. pic.twitter.com/N12YmLfGCY
— Nike (@Nike) April 5, 2018
Nissan and Vice Australia partner on “Illuminated” series to inspire youths:
Tinder makes first foray into sports marketing with multi-year Manchester City deal across City Football Group’s men’s and women’s soccer teams as well as its New York City FC.
Toyota U.S. dealers association reconfigures Camry safety features into a “Safer Bike” concept with Priority Bicycles.
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BBDO Bangkok has created a poster campaign for Close To Nature Flowers, the largest florist chain in Thailand, famous for its arrangements and beautiful range of colourful flowers.⠀ ⠀ An angry girlfriend or boyfriend is just like a fierce storm, and the aim of this poster campaign is to target customers who need to find a way to restore peace to their relationships - the solution is with flowers.⠀ ⠀ …⠀ ⠀ #BrandinginAsia #Advertising #Campaigns #Design #Creativity #Creative #Asia #trending #love #advertisement #instagram #content #style #graphicdesign #business #cool #news #instadaily #Brand #Branding #Culture #Marketing #PR #PublicRelations #ad #hurricane
BBDO Bangkok Helps Alert Hearing Impaired to Danger While They Sleep
It’s the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.
In partnership with the Thai Health Promotion Foundation and Deaf Association of Bangkok, BBDO Bangkok conducted a survey amongst the hearing impaired in Thailand and found that 100% take out their hearing aid at night due to discomfort.