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Cointreau: Make Your Margarita, MargaRight

This summer marks the largest campaign to-date for cocktail brand Cointreau with ‘Make Your Margarita, MargaRight’. Aubrey Plaza stars in the summer campaign positioning the iconic orange liqueur as the necessary ingredient to make a Margarita the ‘MargaRight’ way.

Credits

Edisen EVP, Americas: Marcelo Gandola Head of Growth: Selene Ng Executive Producer: Chris Williams Executive Director, Creative & Strategy: Will Rust

[danortizdigital]

Made by Choice

A new campaign aims to demonstrate the reality of life without choice and to reframe the meaning of ‘pro-life’ by targeting those who support restricting reproductive healthcare options.

‘Made by Choice’ is the work of 72andSunny, in partnership with Wisp, the largest sexual and reproductive tele health company in the US; the Abortion Freedom Fund, which helps finance tele health abortions nationwide; Plan C, an evidence-based information campaign for abortion pill access & Mayday, an education campaign on how to access abortion pills in states without clinics; and period product brand, August.

‘Made by Choice’ debuts on June 20th and runs for two weeks, with YouTube’s metrics recording the number of skips, ensuring that an accurate number of donations of free medical abortions can be made.

[danortizdigital]

Arken Zoo Heatstriker

Every year, pets are injured or killed when left alone in hot cars. To combat this problem, Arken Zoo – Sweden’s largest pet store chain – has developed the Heatstriker, the first product to combine an emergency hammer with a water container. This dual-purpose tool allows for the rescue of a trapped pet and provides immediate hydration.

Credits Creative Agency: BCW Creative Director: Axel Bringel Art Director: Frida Söderberg Copywriter: Niklas Adamsson

[danortizdigital]

DJ Snake x McDonald’s

To celebrate DJ Snake’s custom menu collaboration with McDonalds, the accompanying spot shows the epic journey of a young delivery boy, from picking up the order to his heroic journey across the pit... to DJ Snake himself.

Credits

Agency: DDB Paris Chief Creative Officer: Alexander Kalchev Executive Creative Director: Mélanie Pennec & Marion Thiery Copywriter: Vincent Vigneron

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Creative Review 09

Here’s a quick look back at the Creative happenings and hot topics of the week.

#CreativeReview is a one-stop cheat sheet of everything that happened this week in the digital media world - it’s a weekly summary for creatives, written by creatives and it’s a free/quick read with no registration and we won’t add you to some annoying list that’s impossible to unsubscribe to promise.

Trailer Beat

Foundation, Season 2 Apple TV, July 14 Jared Harris, Lee Pace, Lou Llobell, Leah Harvey, Laura Birn

More than a century after the Season 1 finale, tension mounts throughout the galaxy. As the Cleons unravel, a vengeful queen plots to destroy the Empire from within.

Landscape with Invisible Hand MGM, In Theaters, August Asante Blackk, Kylie Rogers, Tiffany Haddish

Welcome to the future, where the entertainment is us. Based on the acclaimed novel.

Wildflower Hulu, June 23 Kiernan Shipka, Alexandra Daddario, Brad Garrett, Reid Scott, Jacki Weaver, Jean Smart

Based on a true story, Wildflower is a coming-of-age film that follows Bea Johnson from birth to graduation as she navigates life with two intellectually disabled parents and an extended family who can't quite agree on the best way to help.

Global Creative Spotlight

Tencent: Legends Live Forever Tencent’s In-House agency created a spot with hand-drawn animation to shine a light on the classic tales that have carried on China’s cultural values for over five thousand years and served as a beacon for those seeking a cultural compass by introducing classic Chinese literature to a new audience inspiring readers to create their own reimagined and newly expressed classic tales.

VOX Cinemas: Live it instead of watching it Egypt’s VOX Cinema is promoting the premium Large Format theater-going experience in their new ad campaign emphasizing the theater chain’s bigger screen and clearer sound that makes fans feel truly immersed in movies.

Jason Momoa: Chief Island Officer

Following Kevin Hart vacating his position as CIO, Jason Momoa has a new job: Chief Island Officer of Yas Island in Abu Dhabi - need we say more except, where does one apply?

Teenage Mutant Ninja Turtles: Mutant Mayhem Booth at Argentina Comic Con 2023

The Paramount/UIP booth at Argentina Comic Con 2023 offered an immersive experience for Teenage Mutant Ninja Turtles fans recreating the iconic lair of the Ninja Turtles for over 80,000 attendees.

Land of Wood and Water/Adidas Originals by Wales Bonner

Adidas Originals by Wales Bonner Spring Summer 2023 celebrates the sights, sounds, and people of Jamaica.​ Traversing the land of wood and water, the spot pays homage to the island’s intimate connections between landscape and cultural identity.​

Uber Eats x Visa: Delivery Sustainability

Uber Eats is partnering with Visa on a B2B small business program designed to support small- and medium-sized businesses on the Uber Eats platform in their transition to greener and more sustainable packaging solutions.

IIID-I: 3D in ideas

Brazil’s School/AtlantisLSN created a brand identity spot for IIID-I an innovative 3D printing company demonstrating the different possibilities of IIID-I in an innovative and futuristic way.

Vanderpump Rules by the Numbers

Brandy Johnson breaks down Vanderpump Rules' scandal-filled Season 10

And, here's our season end scorecard to see how the Sur-vers and company fared this season:

Finally...

End your week with a smile by watching this kid perform the viral hit Peaches from the Super Mario Bros. Movie at his first-grade talent show - read Cairo's full story here and in the meantime, good luck getting this out of your head.

[danortizdigital]

Tencent: Legends Live Forever

Tencent’s In-House agency created a spot with hand-drawn animation to shine a light on the classic tales that have carried on China’s cultural values for over five thousand years and served as a beacon for those seeking a cultural compass by introducing classic Chinese literature to a new audience inspiring readers to create their own reimagined and newly expressed classic tales.

CREDITS

Tencent In-house creative team GM: Vincent Li ECD: Akae Wang Copywriter: Akae Wang/ Yuanmeng Liu / Kurt Yang Art Director: Ken Lin/ Dong Xia/ Sonja Xu Creative Studio: Stink Studios

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VOX Cinemas: Live it instead of watching it

Why do you still watch movies? Egypt's VOX Cinema is promoting the premium Large Format theater-going experience in their new ad campaign emphasizing the theater chain's bigger screen and clearer sound that makes fans feel truly immersed in movies.

Credits

Advertising Agency: BSocial Egypt Managing Director: Ehab Fares Creative Director: Hesham Mokhtar Sr. Copywriter: Mostafa Abd El-Hai Art Director: Mohamed Hassan

[danortizdigital]

Jason Momoa: Chief Island Officer

Following Kevin Hart vacating his position as CIO, Jason Momoa has a new job: Chief Island Officer of Yas Island in Abu Dhabi - need we say more except, where does one apply?

CREDITS

Brand: Yas Island Abu Dhabi Creative Agency: Momentum Worldwide, Mena Media: Initiative Production: Déjà Vu

[danortizdigital]

Teenage Mutant Ninja Turtles: Mutant Mayhem Booth at Argentina Comic Con 2023

The Paramount/UIP booth at Argentina Comic Con 2023 offered an immersive experience for Teenage Mutant Ninja Turtles fans recreating the iconic lair of the Ninja Turtles and featuring interactive activities such as exploring an enormous sewer entrance, engaging in a 360 experience with the Turtles, leaving a mark on a collaborative art display, playing the "Teenage Mutant Ninja Turtles: Shredder's Revenge" arcade game. the booth played host to over 80,000 attendees. Credits Agency: 5SEIS

[danortizdigital]

Land of Wood and Water/Adidas Originals by Wales Bonner

Adidas Originals by Wales Bonner Spring Summer 2023 spot celebrating the sights, sounds, and people of Jamaica.​ Traversing the land of wood and water, the spot pays homage to the island’s intimate connections between landscape and cultural identity.​

The collection is available from Friday 9th June via Adidas' CONFIRMED app and through select retailers.​

[danortizdigital]

Uber Eats x Visa: Delivery Sustainability

Uber Eats is partnering with Visa on a B2B small business program designed to support small- and medium-sized businesses on the Uber Eats platform in their transition to greener and more sustainable packaging solutions which starts with Uber Eats and Visa making $1 million accessible to qualifying Uber Eats restaurants in London, Madrid, Paris, Los Angeles, and New York City to be used toward funding sustainable packaging solutions to help transition to a greener future. The videos will run in the U.K., France, Spain, and the U.S. on social media channels, including Meta, Snapchat, LinkedIn, and YouTube.

Agency: The Marketing Arm

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KFC x Ogilvy South Africa: #EatChickenforBreakfast

Trevor Noah gets to the bottom of the Big Chicken conspiracy in the brand's latest South African spot from Ogilvy South Africa.

The spot hinges on a “conspiracy theory” idea that “they” are, somehow, “hiding” something from “us” – at least those of us clever enough to see through the global “propaganda” and “manipulation” and who have done our “own research”. This particular theory, as delivered by Trevor, is that, in times past, people used to eat chicken, all the time, including for breakfast. Something, though, happened along the way and chicken “disappeared”.

[danortizdigital]

IIID-I: 3D in ideas

Brazil's School/AtlantisLSN created a brand identity spot for IIID-I an innovative 3D printing company. The new spot demonstrates the different possibilities of IIID-I in an innovative and futuristic way.

Global Creative Director: Sidney Araújo Art Director: Samara Araújo/ Sidney Araújo

[danortizdigital]

The Scandoval Saga: How Social Media Fuels Reality TV's Blurred Lines

In the glitzy world of reality television, scandals are nothing new. However, as the tenth season of Bravo’s Vanderpump Rules began earlier this year, fans were witness to a bombshell scandal involving beloved reality star couple, Ariana Maddix and Tom Sandoval, affectionately known as "Scandoval,".  The scandal sent shockwaves through their fanbase and left viewers questioning everything they thought they knew about the dynamic duo and their seemingly committed-for-life relationship.

Messy scandal aside, the scandal propelled Vanderpump Rules’ tenth season to must-see-TV status which became incredibly beneficial for a show with flagging ratings and waning interest. But how do reality TV scandals affect the cast, their personal brands, and social media at large? 

For the uninitiated, the scandal broke when TMZ announced ahead of the tenth season premiere that Ariana Madix, Tom Sandoval's long-time girlfriend and fellow castmate on Vanderpump Rules, had ended their nine-year relationship upon discovering Sandoval's alleged involvement in a cheating scandal with fellow cast mate, Raquel Leviss. What started as an affair between individuals within a relatively small circle of friends and co-workers quickly took over pop culture and became the subject of intense scrutiny and speculation, thanks in large part to social media.

Since the "Scandoval" unfolded, social media has become a vibrant battleground of comments, direct messages, and hashtags, blurring the boundaries between reality TV and real-life businesses. In this age of digital interconnectedness, platforms like Instagram and Twitter have transformed into ringside seats to celebrity drama, shattering the traditional veil of editing and control for producers. The once carefully curated narratives now unfold in real-time, presenting a new challenge for those behind the scenes to manage and shape the unfolding stories.

The Social Media Amplification

Amidst this whirlwind, Instagram stands out as a crucial player in amplifying "Scandoval" and its impact on the cast and their careers. The unfiltered nature of social media empowers the audience, granting them an up-close and personal view of the rollercoaster lives of their favorite celebrities. The result? The lines between reality and entertainment have blurred like never before, leaving us all hooked and craving for more.

To wit, below we've plotted the ups and downs of the cast this season measured by follower jumps as well as increases in overall engagement on Instagram.

Instagram as the Stage for Fan Reactions

Following the scandal, fans, followers, and even cast members have flocked to Instagram to voice their opinions. The lines have been drawn, frustration has been vented, and some have even redirected their ire towards the establishment co-owned by Tom Sandoval and Tom Schwartz, Schwartz and Sandy's. Such is the intertwined nature of social media and reality TV, where the fallout extends far beyond the confines of our television sets.

Consequences for Personal Brands

The intertwining of social media and reality TV means that the scandal's impact extends beyond the immediate aftermath. In the case of the scandal in Vanderpump Rules, the personal brands of the cast mates involved, most notably Tom Sandoval, Tom Schwartz, and others, fell under intense scrutiny as their actions and choices were dissected and judged by a vast audience.

This scrutiny expanded to the duo’s restaurant project, Schwartz & Sandy’s which was eviscerated in scathing Yelp reviews by fans prompting a social-media penned apology from Tom Sandoval in an attempt to turn the tide and protect future opportunities, endorsements, and collaborations within the reality TV sphere, while the Yelp reviews and real-world consequences took shape. 

Ariana Madix and the Power of Social Media

Despite the chaos, Ariana Madix has utilized her social media platforms to navigate the turmoil and demonstrate that she's thriving without Tom Sandoval. Her loyal fanbase has shown overwhelming support as she leverages her social media presence to launch influencer campaigns with major brands, such as Frito Lay and Bic Razors. Amidst the chaos of this season, Madix conceived Something About Her, a sandwich shop created with co-star Katie Maloney. 

Before the sandwich shop even opened, the savvy entrepreneurs leveraged social media and fan speculation to sell merchandise, raking in an impressive $200,000 from supportive friends and fans. 

In the fast-paced world of reality TV and social media, the fallout from the scandal became the season’s ongoing narrative. The long-term consequences and opportunities for those involved will depend on their ability to navigate the shifting landscape of public opinion and adapt their strategies to maintain the unwavering support of their dedicated fans and patrons.

In Closing

 In addition to becoming an unstoppable force, Social Media propels the drama, demands accountability, and shapes narratives in ways that challenge traditional production methods. In this digital era, the audience has become the ultimate storyteller, and the success or downfall of reality TV stars hinges on their ability to navigate the social media landscape with finesse.

[danortizdigital]

Creative Review 08

Here’s a quick look back at the Creative happenings and hot topics of the week.

#CreativeReview is a one-stop cheat sheet of everything that happened this week in the digital media world - it’s a weekly summary for creatives, written by creatives and it’s a free/quick read with no registration and we won’t add you to some annoying list that’s impossible to unsubscribe to promise.

Trailer Beat

And Just Like That Season 2  Max, June 22

Sarah Jessica Parker, Cynthia Nixon, Kristin Davis

Glamorous Netflix, June 22 Kim Cattrall, Zane Phillips, Jade Payton, Michael Hsu Rosen, Ayesha Harris

Todd Strauss-Schulson (Isn’t It Romantic) directed the Glamorous pilot. Kameron Tarlow and Damon Wayans Jr. are also executive producers from their involvement in a previous iteration that was developed at The CW in 2019 with Brooke Shields in the Cattrall role.

Bird Box Barcelona Netflix, July 14 Mario Casas, Georgina Campbell, Diego Calva, Alejandra Howard, Naila Schuberth, Patrick Criado

After a mysterious force decimates the world's population, Sebastian must navigate his own survival journey through the desolate streets of Barcelona.

Marvel Studios' Secret Invasion Disney+, June 21 Samuel L. Jackson, Ben Mendelsohn, Cobie Smulders, Dermot Mulroney, Emilia Clarke, Olivia Colman

Nick Fury uncovers a conspiracy for a group of shapeshifting Skrulls to infiltrate Earth in positions of power around the world, recruiting Everett K. Ross, Maria Hill, and Talos to stop it and save humanity.

Social Media Tips & Resources

To make the most of your social media presence as a musician, it's crucial to optimize your profiles. When you implement the following strategies, you can ensure that your profiles effectively represent your brand, and attract potential fans, and industry professionals.

🔥 Craft a compelling bio that succinctly describes your music and includes a link to your latest promotional content. Whether it's a new track, album, tour dates, merch drop, or music video, provide a direct pathway for fans to access your most recent releases.

🔥 Determine the best approach to showcase your uniqueness and artistic identity through your profile. This can involve using a consistent visual theme, color scheme, or aesthetic across your social media platforms. It doesn't have to be perfect, but when you make a memorable impression on visitors, you create a strong brand image.

🔥 Update your profile picture across all platforms and ensure it is correctly sized for each. Use a high-quality image, that captures your personality and visually represents your brand. This picture will serve as the initial introduction to your page, so make sure it conveys who you are and what you have to offer as an artist.

🔥 Verification: While not necessary at all in the beginning, (some would argue it's not necessary at all, period.), as you gain more press coverage and establish a solid presence, you can consider pursuing verification on platforms like Instagram or Twitter. Being verified with a blue tick may enhance your credibility, making it easier for fans and industry professionals to find and trust your profile.

✅ Remember, optimizing your social media profiles is an ongoing process. Regularly review and update your bio, profile picture, and overall branding to stay relevant and engaging.

✅ Present a cohesive and professional online presence, and you will increase your chances of attracting new fans, industry connections, and opportunities within the music industry.

Influencer Marketing Can Take Your Music To New Heights Here are a few tips to get you started.

June Spotlight: #TheSoundofPride

Following last week's feature on our #TheSoundofPride playlists - we wanted to take a moment to highlight some of the cutting-edge visuals our #TheSoundofPride artists have created to accompany their musical creations.

Raquel Jones x MEMBA & Fabian Mazur - Not Ready

Gryffin x Tinashe - Scandalous

Noa Kirel - Unicorn Eurovision 2023 finale performance

Tove Lo - No One Dies from Love

Global Creative Spotlight

"Two Brothers" - 2019 Spec Ad for Nintendo made by Alec Helm - never was an official ad, but should've been.

Also, how many Nintendo easter eggs can you spot?

Dear Brother | Spec Ad | Johnnie Walker (2015)

Dear Brother tells the journey of two brothers hiking the wide valleys and rugged mountains of the Scottish Highlands. A journey to the place of their youth, their home.

The ad started as a spec project made by German students Dorian & Daniel and netted more than 800,000 views in its first 24 hours back in 2015 when it was first released.

Speaking to Adweek in 2015, Dorian said, "We wanted to create an emotional film that tells the story of two brothers that go back to the most important places of their youth.

"We love to connect emotional storytelling with great cinematic pictures. So we followed the two brothers on the paths of their youth through the Scottish highlands. We tried to integrate the brand. The story itself is based on the message "Keep Walking."

Pockets

Adam & Eve DDB created a new campaign for The National Lottery that spotlights a long-lasting love between two Lotto players and the lucky ticket that brings them together.

“Pockets” was directed by Oscar-winner Tom Hooper and follows its protagonists over 3 decades.

[danortizdigital]

"Two Brothers" - 2019 Spec Ad for Nintendo made by Alec Helm - never was an official ad, but should've been.

Also, how many Nintendo easter eggs can you spot?

[danortizdigital]

Dear Brother | Spec Ad | Johnnie Walker (2015)

Dear Brother tells the journey of two brothers hiking the wide valleys and rugged mountains of the Scottish Highlands. A journey to the place of their youth, their home.

Directors: Dorian Lebherz, Daniel Titz

Camera: Jan Guenther

Film music: Renée Abe

Sound design: Marvin Keil

Speaker: John Reilly

Actors/protagonists: Mathew Lewis Carter, Robin Guiver

Producer: Madlen Folk, Johann Valentinitsch

Production: Filmakademie Baden-Württemberg GmbH