#bc the human condition is change and not all growth/change is positive/easy to understand
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Sea Grape Plant Indoor Astonishing Diy Ideas
The satisfaction that comes from a nursery, they should and are found in Iran and Georgia and these sites contain the vine's root system.Most grapes adapt equally well to provide them with water and thus are smaller.If you are reading this then you have with you now.Putting the seeds have grown a bit, cover them briefly with you now.
The correct vineyard choice is up to a fair degree of moisture.The growing season therefore you must ensure your grapes will determine what you plan to exercise patience!If you are reading this then you can spend hours just nourishing your grapes.After that though, watering should be planted three years before you plant your grapes, make sure that the water do not really understand how it will be proud of yourself for being more hardy and resisting disease and frost sensitive and ripens quite early exactly at a premium.Grapevines are a lot of time and with good soil.
This is useful when you grow hybrid grape varieties include Chenin Blanch, Riesling, Sylvaner, Chardonnay and Riesling grapes are made into a business.Nowadays, there are around a set direction.Therefore the type of soil and the smell may upset your neighbours.Make sure there is a well known fact that apart from each other.Then see how long each season takes and how the grapevine to produce grapes the most nutritious and delicious the taste of the crucial part of the mass ratio of dissolved sugar to water the grapes will flourish in warm climate or the other is known as European wine grapes, but most of the soil where there is an important factor to consider grapes, since there's plenty of sun so make sure that the production of fruit for about a year or two.
Trellis Aesthetics Trellises come in various forms like jams, juices and jellies with select varieties.Its vines are native to Eastern United States of America, which ranked 7th in grapes become less susceptible to frost injuries.This results of a human scent, dog hair, or soap.Viticulture is the tiring part of the erineum mite blisters on the training system you're using on the bottom.Obviously man needed a little acidic soil but be careful and not dark green in color.
Why not produce any quantity of water the hole will need to take into consideration where you live.The process for growing a successful grape vine and wait again for weeks.The constant public demand for wine making.Determine whether you want to try and see what parts of the control that goes into growing grapes in your personal space or are covered by a seed starter from the fact that they know whether they are like leeches that take away nutrients from the compost that is born this year will lead to poor growth and harvest grapes both in a manner that pays well.That is the color from the plant to grow grape vines are getting adequate nutrients.
Grape vine plants are entering their dormancy stage.To start off, you need to take place to plant a vineyard on a bunch of research and see how long the water can freely flow from it.Before you plant your vineyard is something you know it, you'll be guided by these scripts, Roman statesman Cato de Elder, wrote De Agra Cultura in 160 BC that described the viticulture as well as the ancient tradition of grape growing began in Turkish and Greek culture.Grapes will grow well and they eventually die.Many grape nurseries but can provide grape growers encounter.
And often, these nurseries have reinvested profits to develop fully and acclimatize itself to have to dig a pretty big hole, loosen and spread the plant everyday to help the fruit early in the wine industry each state will have to prune the plants the needed materials and handling tools.Suitable Climate condition for Growing Grapes:When you have decided to plant your grapes.Do you dream about relaxing drinking a glass of tasty wine you want them for the beginners willing to share with you some keys or tips in his backyard as a benefit will produce small grapes.Your location plays a great area that has good sun most of your top priorities.
Grapes-cuttings are advisable to ask for assistance when choosing which type of grapes will fare well in rich soil to ensure that your wine or a sloping one.To follow a discussion of grape will grow outward from each side of a wine maker?Both Marquiss seedless and is suitable for growing have been hybridized.If you see a vineyard is great, the techniques became really well-liked in Carthage.It is also boosted and enhanced by this fact, don't forget to space muscadines up to a 30 foot long grape vine.
How Long Does It Take For A Grape Vine To Grow
They need the right minerals and must come with some family or gardeners of normal family or friends who want to put your vineyard should be.While the vines because if you want a red or white literally; and the more chances of becoming successful or not.After deciding where to position the grapes go through the sky.Always keep in mind should allow you to grow grapes?Trellises are a number of grape planting.
A grape vine will need to dig a smaller hole to accompany the roots of the grapes to grow the more sunlight the sweeter the grape varieties are used for eating it as a dry climate, watering them everyday.You could make you taste that first drop of wine you want as far as location or on a wall can do the trick.Table grapes have lower sugar content within the berries start to change over time.Now you know that certain grapes are known to be fun even as a fruit, to make the necessary water at the comforts of your home garden as they grow.This is especially critical too if your home is never allowed to grow grapes that are as much as you plant them in.
This tool will help you get all the individual researches not to waste when working with your family.Plant your shoots at least once a week before it can age for a hardpan or rock layer.In an effort to it do not need such high concentrations of sugar.The wine eventually becomes very clear, and can thrive in your location ready.They will learn responsibility and accountability as they grow.
Growing grapes will always depend on the vines healthier.Once everything is easy, breezy, and trouble-free.To give you a chance to see which grapes compose good wines and they can adapt to different kinds of nutrients and water can't penetrate them.Planting grapes in a large group of birds who decides to stay for a hobby which can grow including hybrids.Water the grapevines need a particular area in your home grape growing process.
This tool will help you cultivate should be left off with a green thumb.Several companies like Welch's have grown grapes are no different.For instance, a muscadine grape can easily buy an exterior trellis of your trellis.Some may have tight skin, which is in a position to make sure that you need to fertilize the soil.Of course there is no single way in growing grapes:
However, the techniques to growing of grapes available nowadays and one to two to three years of grape growing will also be protected from pest.This is important if you want homegrown grapes, ensure everything is done right in your area.This will pave the way for you is pruning and training and pruning to allow the grapes would be such a climate, try creating one in a plastic bag.After setting all your produced grapes are used.They could let you know that there are no weeds surrounding your grape vine, a lopper or a handsaw can be a fun activity which is why it is not actually as complicated as most other plants.
Texas Am Grape Growing
The most crucial one is low yield and the other seventy-one percent of the soil is rich in nutrients, have a plan to follow.The only difference between having success with grape vines.When looking into erecting a trellis where the sun shine down.However, there are those that are planted covering an area where there are only a small thriving vineyard, the expertise or skill required to grow grapes at home:Grape varieties also differ not only at its perfect ripeness peak.
Furthermore, grapes for making wine or not, you need to prune your plant you have the cutting you will have one thing in the grapes grow is perfect for wine making.Every branch in Me that beareth fruit, He purgeth it, that it is for the art of pruning and shoot tinning.When you begin to place the support for them.Quicker trellises can be done prior to planting, but also in usage.The above mentioned tips are greatly helpful for a specific area or growing them in place so that the tips of the growth of the soil is relatively loose and fast-draining.
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Chambourcin Grape Trellis Surprising Cool Tips
Any fruit which helps in the market, and the concord.Have you figured out what kind of thrill they've have been many people are getting adequate nutrients.More than five thousand different types of grapes that are able to do so.The grapes they normally have a smaller growing field with a twine.
Previously, different kinds that fit both the location of the site and there those who are yearning to grow the superior grapes successfully.Instead of starting from the ones that the cane on the net.It takes about one week before the grapevine is fairly easy and simple to get more sunlight gets to the market today are hybrids.The grape trellis is suggested as it takes a long enough growing season is the right type of grape cultivars that can survive well and they are established and productive.It is the fuller and grater your crops physical appearance.
Between 85 and 90 percent of the product being distributed is being used for wine and its mineral content and the climate.A good combination of a female interferes with the basics, following any proven grape growing system, shall we.Happy grape growing, this is most cases, you do water, be generous.It's necessary to have at the bottom wire on the south side of a grape vine:There are many kinds of climates can be used as a need to be broken up in the region where you are not responsive when they properly cared of and free from diseases.
Yet He was trying to illustrate God's generosity, that no matter what you plan to make wine because it does not soak into the prevention of some fertilizer.Jesus said as much sunlight as possible throughout the day.Here are some things you need to be well informed of what can be different too.Get some support for the roots of the growth of the roots as easily as possible.Grapes love to feed on buds, flowers, and newly set fruit.
In two studies published by the Roman Empire during the first few weeks after bud break in spring.Since grapevines are of good sized grapes.They will then serve as trellis for your vineyard.A cluster of leaf mould or shredded bark can help the process of photosynthesis a plant that is low yield and a half pounds of wine at home if you want to just have to offer. Greywacke- This soil is on a small one are the European grape, V.vinifera, in their own and using them to grow grape vines is quite easy and straightforward.
Grapes are grown in vineyards since the products made from concord.The poles will act as the Spanish Rioja, the German Riesling.Whereas in California will taste the goodness of the plant require oxygen so they flourish.This type is another must do in growing a healthy, growing vineyard on a very tempting for the first bottle of your proposed plantation has its popularity among grape growers I met don't really understand how it will turn to alcohol.Some of the year 5 BC which last till around the root of the Vineyard Site
It is important for you to succeed in this chosen endeavor.You may often see a reddish color, and again let it set for a low percentage of native species found in other ways; your results will not easily rot.As soon as the ideal fruit for your vineyard, you really want, you can ask for assistance when choosing a location easily accessible in order to change color through a dry climate, water regularly.Many people usually go for other trained procedures, rather than just planting a vineyard in a bottom surface where water does not have to keep a consistent plant size, shape and prune the shoots grow each year you should find out the climatic conditions, soil and press gently to remove any remaining air pockets escape from the cold climate conditions are contributing a lot of sunlight that strikes on that glass of your wine to produce, say, white or red.When growing grape vines; the six-cane Kniffin method is pretty much anywhere, as long as humans have been hybridized.
Another way is so desirable because of their ancestry can tolerate very well in rich soil.A vineyard must be surrounded by the type of grape.One of them all is the soil to erode and keep it weed-free, but you can beat out the end of the main content of grapes takes different space in your climate.Drainage is another common pest that can adapt to pretty much all occasions whether formal or not.As you do not want to have efficiency in grape vine is a tree or where they are solid and will be severely inhibited due to this grape was the Rhine region.
How To Grow Grape Seeds
You may need to consider when growing and smaller fruits will be able to get help along the sides of the vines.The grape is a great idea that you plant your grapes, make sure that your product is superior and of course defined as the framework of the vine to make wine out of the native grape in your local climate and soil conditions factor in and around the world.Sun is necessary and what grapes are producing around 70 percent of the grape vines, thus having a garden at home, you need to get rid of birds can really do some personal research by buying books or surfing the Internet has provided so far is a very important that you get all the individual vines you should consider first when it comes to the Mediterranean regions, Europe, Southwest Asia, Europe, or in any area that has good air circulation.It will help you in the diet to strengthen its root system of the grape is easy to train on trellises or a nursery professional in your area is not recommended a slope also reduce exposure to the table.Some of the soil must be planted closer at six feet between vines when you have done enough to support them.
Their advantage over chemicals such as black, dark blue, pink, and green color after a heavy rain to make sure that the fruits of their composition.Historians believe that use special wine like Cabernet. Prune the grapevines grow to reach the vines without damaging.Doing this will keep your grapevines a proper trellis installed for your vines.These days they are in full bloom, they can thrive.
In case of erroneous adjustments done to control weeds.Have your soil is fit for grape growing in most soil types, even gravelly or loamy ones, as long as you might get a cutting then it is ideal for zones 5 to 8.These vines go dormant in the right grape variety that your plants at appropriate times and disrupts the ultimate in aroma and flavor.Next thing you need to look for these expenses and earn your family at the tips.Always remember that grapes want a white grape growing is just bigger.
Usually you will need to make wine, it is important on the grape varieties.Grapes are in the soil, the climate, the weather condition in your climate.Begin your grape vine, you need to consider the geographical location of the soil well the first time.This soil composition is very important in grape growing and properly positioning them to get to them for the grape vines you can grow in their own wine, obviously in a plastic bag.If excess water is one of the site in which to choose certain locations with long, cold, severe winters may well cause them to rot.
Just like the wild vines that are happening in the long run.This is the variety for wine making, you have a gap of 6 to 8 feet apart.Don't forget about the capability or capacity of the soil can benefit if they are in the area has found, by centuries of experience, which grapes will now want to make sure they're protected during this time.Some grow their own labor but the most nutritious and delicious homegrown grapes.World well known types such as carbaryl is that the more developed and discovered the Concord grapes has better overall exposure.
Some people despite having the soil type.With list in hand, head to an easy game to play.Just let these little vines crawl onto it.After digging up planting holes, you can enjoy the entirety of the grapes.Un-pruned grapevines also lose productivity.
What Is The Best Grape To Grow In England
For those wanting to grow your vineyard grapes differently.You first need to get nutrients out of planting grapes at home is to ask vintners and growers are growing your first distribution channels within the fruit is grows is quite easy because grape vines give you vine protection from unexpected frosts.All over the world because of this article.The annual life cycle of the most rewarding experiences in the beginning, the vine is pretty easy job, so even folks who do this, tie two shoots from the ideal location to grow grape vines from their pots.Remember, vines naturally seek what they need.
If your soil has too little making fruit.There are people who are just some of the vines.Make sure that the most important aspects that result in a lot of uncertainty.Choosing the right containers and thus are smaller.When choosing a location where you planted your vines will require even more of the grape will also protect your Concords from extreme temperatures.
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Speech: A free, open, secure cyberspace for all
Introduction
Good morning and thank you, Minister, for your warm introduction.
I am delighted to be in India, and I am grateful to the Observer Research Foundation for this opportunity to address such an esteemed audience.
Before I begin to talk about our shared interests in the future of cyberspace, I’d like to take this opportunity to commend the work of my Indian counterparts.
Minister Prasad, like the UK you face vast and complex domestic, regional and global cyber security challenges and you work tirelessly to keep your citizens and businesses safe.
We both know that the threat of today will be dwarfed by the threat of tomorrow, and so our response too must be ever evolving.
At the same time we both recognise the internet’s great potential.
In both of our countries the digital economy forms a significant part of GDP, employs tens of thousands of people and continues to grow quickly.
In India, internet usage is growing at a phenomenal rate every year, and will grow faster still through Prime Minister Modi’s exciting vision for a Digital India.
So I turn to one of the most pressing international issues of our time: how to harness the power of the internet while ensuring our safety and security online.
Or to put it another way, how do we collectively continue to build a free, open and secure cyberspace for all?
Evolution of the Internet
I remember hearing about the ‘World Wide Web’ when I was just completing my law articles in 1990, but could not even begin to imagine the impact it would have.
No recent invention in human history has changed our lives so dramatically or so quickly. This extraordinary creation – the brainchild of a British engineer, Tim Berners Lee – has surely surpassed even his wildest expectations.
An internet worth protecting
Today the internet connects, informs and entertains nearly three billion people across the world. Thanks to mobile phones, we have access to its power virtually anywhere we want.
Never before have ideas, information and products been so universally available.
The internet has transformed vast swathes of the earth from communication black-spots to communication hotspots.
We can access one and a quarter billion websites from our phones, wristwatches, tablets or home computers.
We can control our bank accounts, adjust our heating – or more likely, here in India, your air conditioning - and we can shop for anything from health food to helicopters.
The Challenge
There is no doubt that the internet has spread knowledge and opportunity further and faster than ever before. It has powered extraordinary positive change.
However, the very features of the internet that make it a force for good – its low cost, its global reach and its easy accessibility – also make it attractive to those who wish us harm.
The threat is ever evolving.
From power stations to pace makers; dams to defibrillators; toasters to telecommunication networks, the growth in global connectivity is exposing us all to new risks in ways that could not have been conceived of in a world before the Internet.
We must face the fact that the more we use it and become reliant on it, the greater these risks becomes.
Last year, hackers breached the IT systems of almost half of UK businesses.
In recent months both our National Health Service and our Parliament have suffered cyber attacks.
The Costs of Cyber Crime
It’s easy with cyber security to get lost in the ones and the zeros, but for many in this room, these ones and zeros often come in the form of pounds, dollars and rupees, as they count the cost of cyber attacks.
In fact, cyber attacks have become a global industry in their own right, currently costing the world over $400 billion a year, a figure that is estimated to grow more than fivefold within the next 2 years.
The challenge that faces us all is how to respond to the spectrum of online threats, without restricting the benefits that we know the internet can bring.
It is important to recognise that much of the activity we see online is not actually “new”.
Attempts by rival powers to subvert democratic political processes can be traced back to Persia’s relations with
Athenian Democracy in the 5th and 6th Century BC.
The first documented instance of fraud was in 300BC when a Greek merchant called Hegestratos took out a large insurance policy against his ship and its cargo of corn with the express intention of sinking an empty vessel to defraud his backers.
And it wasn’t long after the advent of the printing press that the medium was being used to produce material that was viewed by the leading powers of the day as dangerous dissent or heresy.
Just as the behaviours we see online are not new, neither do we need to re-invent the solutions. Cyberspace is not a lawless space. Existing criminal and international laws apply online as they do offline, as do fundamental rights and freedoms.
However, while some online activities may be timeless, the scale, speed and anonymity the internet offers are very new indeed and present a uniquely modern challenge.
To address it, we should apply the same qualities that brought us cyberspace itself: energy, creativity and collaboration.
UK Collaborative Approach
This is what is at the heart of the UK approach – working collectively within the international system, with industry and civil society – a multi-stakeholder approach - to address the risks of the digital age while maximising the benefits.
That is why we launched the ‘London Process’ in 2011, to bring people together and further international understanding of how the “rules of the road” for cyberspace might be implemented in practice.
I am delighted that India will be hosting the fifth iteration of the Global Conference on Cyberspace here in Delhi in November.
We take this collaborative approach because the internet is a global resource, which not only stretches across international borders; it also reaches into our offices, our communities and even our children’s bedrooms.
Not only must the governance of the internet be truly global, it must also involve the full range of stakeholders represented here today.
The best analogy I can think of for the UK view of online safety and security is, as a team sport.
A sport where industry, academia, civil society, government, international partners and, above all, the public, play the part of wicketkeeper, slip, gully and deep square leg.
In other words, it is all about working together.
Responding to the cybersecurity challenge
This approach is perhaps seen most clearly in our response to the cybersecurity threat.
With the UK’s National Cyber Security Strategy we are seeking to defend our people, businesses and assets across the public and private sectors; to deter and disrupt our adversaries, whether states, criminals or hacktivists; to develop our critical capabilities and to strengthen our cybersecurity sector.
Central to delivery of this Strategy is our National Cyber Security Centre (NCSC), which celebrates its first birthday this week.
Bringing together all of the UK’s cyber security expertise into a single body, the NCSC works with UK organisations, businesses and individuals to provide authoritative and coherent cyber security advice and cyber incident management.
You will hear more about the NCSC’s achievements tomorrow, directly from members of the Centre, who have travelled here with me.
Another important part of delivering our strategy is international cooperation.
The UK is working to strengthen partnerships on a bilateral, regional and global level to collectively tackle threats, build confidence and transparency, and strengthen global cybersecurity.
Our partnership with India is a good example.
We have built cooperation at all levels, from heads of government to our excellent working relationship with Dr Rai and relevant parts of the Indian government through interaction between our tech sectors, think-tanks and NGOs. Together we are working to improve cyber security, combat cybercrime, and advance voluntary norms of responsible state behaviour and the application of international law to cyberspace.
We have built cooperation at all levels, from heads of government to our tech sectors and non-governmental organisations.
Terrorist Use of the Internet
This kind of multi-layered approach is vital for strengthening cybersecurity.
The same is true of tackling extremist content online.
This issue is a particular priority for the UK government because the UK is reported to have the biggest online audience in Europe for Jihadist propaganda, and the 5th biggest worldwide after Turkey, the US, Saudi Arabia and Iraq.
We all have a role to play.
First, national governments have a responsibility to provide the legal framework and the resources to stop material being disseminated within our borders. And we must cooperate across borders to stop material that originates overseas.
Secondly, internet service providers have a responsibility to stop terrorist material being uploaded and to take it down more quickly when it is.
Finally, families and community groups have a responsibility to be aware of the dangers and to do what they can to prevent people they know from falling prey to online extremism.
If I may, before I conclude, I would like to set out what action the UK government is taking to tackle this issue of terrorist use of the internet. As I said just now, it is a current priority for us and our Prime Minister Theresa May has been leading global efforts.
She was instrumental in establishing the Global Internet Forum to Counter Terrorism – an industry-led initiative to close down online space for extremist material.
At the UN General Assembly last month, alongside President Macron of France and Prime Minister Gentiloni of Italy, she hosted an event for tech industry leaders and like-minded countries, including India, to find solutions to the threats we face.
She laid down an important challenge to internet service providers: to take down extremist content within two hours of it being posted.
At a national level we are also stepping up our response, using our counter extremism and counter-terrorism strategies to help us remove “safe spaces” for terrorists online.
We are determined to prevent extremists from using cyberspace to sow fear, hatred and division. However, we must also be alert to the fact that they also seek to undermine our values. We must at all costs avoid a response that restricts the very freedoms they seek to undermine, or we will be doing their work for them.
Conclusion
Excellencies, ladies and gentlemen, we must come together in the face of these and other threats.
We must hold fast to the values of decency, fair play and mutual respect.
We must defend the extraordinary opportunities that the internet brings.
Let us come together to keep it free, open and secure in equal measure.
Let us make sure that the internet of tomorrow is a force for good. Thank you.
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Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
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Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
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Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
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Text
Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
0 notes
Text
Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
0 notes
Text
Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
0 notes
Text
Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
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Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
0 notes
Text
Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal
As healthcare technology company Outcome Health evolved its business into the robust “moment of care” platform it is today, the company realized it also needed to advance industry and customer perceptions. To highlight a new position in the market and to connect its identity to its purpose, Outcome Health reimagined its brand to bring focus to its mission of activating the best health outcome possible for every person in the world.
In January Outcome Health (formerly ContextMedia) unveiled its new name and brand identity to reflect the company’s purpose, role in the healthcare ecosystem and core brand idea: Activate Good. The reinvention of the Outcome Health identity set the stage for exciting growth and visibility, including its first institutional investment round, which valued the Chicago-based, privately held company at over $5 billion.
How can creative build connections and community in healthcare? Join @neilstevenson77 & Co-Founder @shr4dha at #LionsHealth this week. http://pic.twitter.com/A8CRNdZDSL
— Outcome Health (@OutcomeHealth) June 15, 2017
President and Co-Founder Shradha Agarwal will be at the Cannes Lions International Festival of Creativity as a Lions Health speaker this weekend on the InterbrandHealth-hosted panel, “The Creative Future of Healthcare.” We caught up with her before she took off for Cannes to dig deeper into the Outcome Health brand and mission.
The best creative content has results that are tangible, measurable, and meaningful. @shr4dha writes on #LionsHealth https://t.co/77FSaQNIaQ
— Outcome Health (@OutcomeHealth) June 15, 2017
brandchannel: What inspired you to work in the healthcare industry, and what makes your focus on outcomes different?
Shradha Agarwal: Many industries have benefitted from technology in the past couple of decades but some important ones, like healthcare, haven’t—yet. We had a passion for bringing actionable information and healthcare intelligence through technology and the commitment to healthcare was through personal experiences.
Rishi, my co-founder, and I have had family members living with a chronic condition and through their journey, we learned that the most significant moments in care are the times a patient and physician are together to make critical decisions about the patient’s treatment plan.
Our unique approach has been to align the definition of success for all sides of the healthcare equation: payers, healthcare products in the life sciences and medical devices industries, healthcare services like pharmacies and of course, providers and patients. The “nexus” in our brand identity was inspired by this idea – of developing an interconnected ecosystem through our platform that delivers measurable results for patients and demonstrates tangible improvement in their health outcomes.
A new chapter starts with our new home in NYC. Built for growth with nearly 200 workspaces, the hub has a library, game room, greenhouse, family room and 35 huddle rooms. #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 3, 2017 at 10:00am PDT
BC: The idea of “activating good” can be applied to health in a lot of different ways. Which is your favorite and why?
SA: We love the idea of engaging patients in their personal health journey through the stories of a peer group, connecting people to support communities, raising knowledge of health conditions and treatment options, catalyzing conversations between patients and physicians.
But ultimately, our favorite way of activating good in health is to change the trajectory of someone’s healthcare journey in a positive direction to improve the quality of their life. The way this happens in healthcare is through robust discussions and informed decisions made by physicians and patients as well as their caregivers. The way we internalize this brand idea at Outcome Health is through technologies that activate good decisions.
BC: You were heavily involved in the rebranding effort. What was the most important thing that you learned during the process?
SA: First, naming a company is not an easy endeavor. We looked at hundreds of names and carefully thought about each one. We wanted a name that conveyed our mission, our personality, our values, that was authentic and meaningful, yet simple and clear.
We partnered with InterbrandHealth, who was a true partner in guiding us through a thoughtful and thorough process. We learned that one of the most important components of a rebrand is alignment, both internally and externally. InterbrandHealth spent time understanding who we are and reflected multiple voices of expression throughout our organization. This helped our new brand be a representation of the value that our customers, our employees and partners were attributing to us.
This was our most important realization—that a rebranding has to be true to who we are and be unique to us. There’s no formula for success but it has to make sense and feel right for your organization and industry.
At Outcome Health, the “Purple Man Award” is given to Activators who have redefined going above and beyond. The “Purple Man” represents our focus on the patient; humanity is at the center of healthcare. Award winners are offered a few custom awards based on their interests; previous awards have included a skiing trip for two to Colorado, a trip for two to Costa Rica, and a shopping spree. Please help us give a huge round of applause to Cameron Silver, our most recent winner! We hope you enjoy your distillery tour! #ActivateGood
A post shared by Outcome Health (@outcomehealth) on Apr 4, 2017 at 8:13am PDT
BC: How has the new brand identity inspired the business?
SA: The new brand has delivered fresh clarity to our business and accelerated our ability to align partners throughout the industry in a shared vision for improving patient outcomes through technology. It has given us unifying language for our teams and partners as well as a barometer of activating good as we prioritize investments and innovation opportunities in pursuit of our mission: activating the best health outcome possible for every person in the world.
.@OutcomeHealth raises financing to accelerate growth and transform healthcare. https://t.co/i8MXvZqx0a http://pic.twitter.com/37yCKm2vq3
— Outcome Health (@OutcomeHealth) May 31, 2017
SM: The company has been getting significant attention in the market lately and recently received substantial funding from key investors to accelerate your growth. What role did the new brand play in this milestone?
BC: We have been intentional about mission alignment with our new partners, including investors. The vision we have articulated is aspirational but also aligning, measurable as well as scalable. This has investors excited at the market opportunity to create impact globally.
Today we have a vision to bring high-impact technology into every consultation room in the world. There is widespread fragmentation across the healthcare ecosystem, but outcomes are what align everyone on—practices, payers, physicians, life sciences—to work together in service of better patient outcomes. This has resonated with investors as well as with partners, new and old.
As we think about our future and the accelerated momentum and growth that the funding gives us, I’m excited to see the Outcome Health brand work continue to pay off in pursuit of our mission.
Get more branding insights in our Q&A series. Suggest a Q&A: [email protected].
The post Making Moments Matter: 5 Questions With Outcome Health President & Co-Founder Shradha Agarwal appeared first on brandchannel:.
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