Tumgik
#best breweries in manitoba
brookstonalmanac · 6 months
Text
Beer Events 3.13
Events
Uncle Sam 1st depicted in newspaper cartoon (1852)
Pabst incorporated (1873)
Louis Pasteur filed for a patent based on the process in his book Studies on Beer (1876)
Antarctica Beer 1st advertised (1889)
William Vosseler patented a Beer Cooler (1917)
Manitoba voted to prohibit alcohol (Canada; 1916)
Grant Elliott patented a beer Coaster (1928)
Ernest D’Aoust and Herbert Dickens patented a Container and Cooler (1934)
Mack Johnston patented a Portable Beer Siphon Device (1974)
Hoff-Stevens patented a Keg Tapping Apparatus Having Improved Retainer (1984)
White Labs founded (1995)
Stephen Grimwade patented an Anti-Tamper Ring for Beer Keg (2008)
Drinking Buddies premiered (2013)
Ludwig Scheller, et al. patented a Method and Device for Adding Hops in Beer Manufacture (2014)
Breweries Opened
Philip Best Brewing (Wisconsin; 1873)
Pavichevich Brewing (Illinois; 1989)
Black River Brewery (Wisconsin; 1995)
Watch City Brewing (Massachusetts; 1996)
0 notes
themanitoba · 4 years
Text
Check the Best Breweries of Manitoba!
When in Manitoba you must not miss out on the best breweries it has. The city is known for its youthful lifestyle and the celebrated life the people live in. Check out the Best Breweries of Manitoba. 
0 notes
brookstonalmanac · 2 years
Text
Beer Events 3.13
Events
Pabst incorporated (1873)
Louis Pasteur filed for a patent based on the process in his book Studies on Beer (1876)
Antarctica Beer 1st advertised (1889)
William Vosseler patented a Beer Cooler (1917)
Manitoba voted to prohibit alcohol (Canada; 1916)
Grant Elliott patented a beer Coaster (1928)
Ernest D’Aoust and Herbert Dickens patented a Container and Cooler (1934)
Mack Johnston patented a Portable Beer Siphon Device (1974)
Hoff-Stevens patented a Keg Tapping Apparatus Having Improved Retainer (1984)
White Labs founded (1995)
Stephen Grimwade patented an Anti-Tamper Ring for Beer Keg (2008)
Drinking Buddies premiered (2013)
Ludwig Scheller, et al. patented a Method and Device for Adding Hops in Beer Manufacture (2014)
Breweries Opened
Philip Best Brewing (Wisconsin; 1873)
Pavichevich Brewing (Illinois; 1989)
Black River Brewery (Wisconsin; 1995)
Watch City Brewing (Massachusetts; 1996)
0 notes
nwbeerguide · 5 years
Text
Victoria's Great Canadian Beer Festival announces 2019's breweries. Tickets on sale now!
Press Release
We are pleased to announce the attending breweries of this year’s Great Canadian Beer Festival. Featuring 90+ Canadian craft breweries from coast to coast, the 27th annual edition of Canada’s oldest beer festival will showcase more breweries than ever before, from every region of Canada, including the Maritimes, Québec, Ontario, Western Canada and Yukon, with more to be announced.
Have a look below for the full list, which is broken up by province. Any new breweries will be added once they are confirmed.
BRITISH COLUMBIA
33 Brewing Experiment
4 Mile Brewing
Ace Brewing
Andina Brewing
Axe & Barrel Brewing
Bad Dog Brewing
Barnside Brewing
Bomber Brewing
Bridge Brewing
Britannia Brewing
Cannery Brewing
Canoe Brewpub
Category 12 Brewing
Coal Harbour Brewing
Container Brewing
Crannog Ales
CrossRoads Brewing
Dageraad Brewing
Dead Frog Brewery
Dogwood Brewing
Driftwood Brewery
East Vancouver Brewing
Faculty Brewing
Fernie Brewing
Field House Brewing
Foamers’ Folly Brewing
Four Winds Brewing
Fuggles & Warlock Craftworks
Gladstone Brewing
Howl Brewing
Hoyne Brewing
Île Sauvage Brewing
KPU Brew Lab
Lighthouse Brewing
Longwood Brewery
Luppolo Brewing
Monkey 9 Brewing
Moody Ales
Moon Under Water
Mount Arrowsmith Brewing
Off the Rail Brewing
Old Abbey Ales
Parallel 49 Brewing
Parkside Brewery
Phillips Brewing & Malting
Ravens Brewing
Red Racer Beer
Russell Brewing
Rustic Reel Brewing
Small Block Brewing
Smithers Brewing
Sooke Brewing
Sooke Oceanside Brewery
Spinnakers Brewpub
Steamworks Brewing
Steel & Oak Brewing
Strange Fellows Brewing
Strathcona Beer
Swans Brewery
Torchlight Brewing
Townsite Brewing
Trading Post Brewing
Twa Dogs Brewery
Twin City Brewing
Vancouver Island Brewing
Wheelhouse Brewing
Whistle Buoy Brewing
Whistler Brewing
White Sails Brewing
Wildeye Brewing
Wolf Brewing
Yellow Dog Brewing
YUKON
Winterlong Brewing
ALBERTA
Analog Brewing
Annex Ales
Blindman Brewing
The Dandy Brewing Co.
Dog Island Brewing
The Establishment Brewing Co.
Last Best Brewing
Town Square Brewing
SASKATCHEWAN
9 Mile Legacy
Black Bridge Brewing
Malty National Brewery
Nokomis Ales
MANITOBA
Torque Brewing
ONTARIO
Beau’s Brewing
Bench Brewing
Collective Arts Brewing
Nickel Brook Brewing
QUÉBEC
Dieu du Ciel!
Glutenberg Brewery
Les Trois Mousquetaires
NOVA SCOTIA
2 Crows Brewing
Big Spruce Brewery
Tatamagouche Brewing
CIDER (BC)
Merridale Ciderworks
Tod Creek Cider
from News - The Northwest Beer Guide http://bit.ly/2XXAWzB
2 notes · View notes
pilgrimageofthehops · 5 years
Photo
Tumblr media
@torque_brewing great beer here!! Had the witty Belgium 2 years ago on a short trip here. I'm back in town for a little longer and had to check out the brewery that makes one of the best witbiers I've had in my travels. Really enjoyed the Margarita lime blonde and the E.S.B on nitro as well. 🍻 . . . . #winnipegcraftbeer #craftbeerlife #hopstraveler #hops #extraspecialbitter #supportlocalbreweries #beerflights🍺 #craftbeerflights #beersofinstagram #craftbeer #craftbeerlovers #craftbeerenthusiast (at Winnipeg, Manitoba) https://www.instagram.com/p/B2AZwdHlOya/?igshid=h1lbi8tdsbts
0 notes
jeramymobley · 7 years
Text
Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer
The champagne of ales is rebranding just in time for Canada’s 150th birthday celebrations.
Labatt 50, the Toronto-based brewery’s longest-standing brand, has been temporarily renamed “Labatt 150” on select packages of cans in Ontario, Quebec, Manitoba, British Columbia, Alberta and Newfoundland in the lead-up to Canada Day on July 1.
The iconic “50” logo on these summer cans is preceded by a “1” with a red maple leaf in the middle of it. “It’s a natural way for us to share a cultural moment for Canada,” says Andrew Oosterhuis, director of marketing at Labatt. “This is a brand that has authenticity to speak to this moment.” (Just in case you weren’t sure, a 150th annual celebration is known as a “sesquicentennial.”)
They took my suggestion! My favourite beer, now 3 times as patriotic. Can't wait to try it… #Canada150 http://pic.twitter.com/Zjk8fq6dNn
— Justin Trudeau (@JustinTrudeau) April 1, 2017
Labatt 50 has a fan in Prime Minister Justin Trudeau, a native of Quebec where the brand is omnipresent, who unknowingly tipped off the nation about the company’s plans via Twitter on April Fool’s Day when he posted a picture of a photoshopped “Labatt 150” label.
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring http://pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
“They took my suggestion! My favourite beer, now 3 times as patriotic. Can’t wait to try it… #Canada150,” he posted on April 1. Trudeau did not have any insider knowledge of the company’s marketing plans, Oosterhuis says, but he “helped start the conversation early.”
“It was a special moment as a marketer when the leader of our country is recognizing his favorite brand and pitching an idea that we already had in the pipeline. We look forward to sending him the actual produced product as a gift,” he says.
(Don’t worry about Trudeau pounding back enough 150s to develop a beer belly. The 45-year-old is a fitness fanatic who runs in between meetings with foreign dignitaries and enjoys boxing. He even defeated a Conservative senator in a charity match five years ago before he became leader of the Liberal Party of Canada.)
youtube
Canadian brands and institutions are doing everything they can to associate themselves with the anniversary of Confederation. Canada Post recently unveiled a series of 10 new stamps celebrating a wide range of Canadiana, including Expo ’67, the 1976, 1988, and 2010 Olympics, the Trans-Canada Highway, cancer fundraising crusader Terry Fox, the passing of marriage equality legislation in 2005 and the 1972 Summit Series hockey team, which defeated the Soviet Union’s national team in an epic eight-game battle between communism and capitalism 45 years ago.
It goes without saying that a few beers have been hoisted in honour of these events and people over the years and Labatt 150 could be on millions of Canadians’ lips this Canada Day. Labatt, which was founded 20 years before Canada itself, first launched “50” in 1950 when John and Hugh Labatt, grandsons to founder John K. Labatt, wanted to commemorate 50 years of their brewing partnership. The light-tasting ale, originally dubbed “Anniversary Ale,” was the company’s best selling beer for nearly 30 years. The name was subsequently changed to “50,” with the tagline, “champagne of ales.”
For #Canada150 we’ve updated our iconic Anniversary Ale to #Labatt150. Cheers to all who call Canada our home and native land! http://pic.twitter.com/POEScWER2y
— Labatt Breweries (@Labatt170) May 19, 2017
While Labatt has been owned by the Belgian beer giant Anheuser-Busch InBev since 1995, it’s still near and dear to Canadians’ hearts.
“For as long as Canada has been around, Labatt has played a role in our nation’s history. We’ve grown from a single brewery in London, Ontario into a national brewer with a strong presence in communities across the country,” stated Todd Allen, Labatt’s VP of Marketing.
“Labatt 50 is steeped in this heritage – it’s our longest-standing brand and was Canada’s best-selling beer until 1979. It was a natural choice to refresh this iconic brand to celebrate such a monumental occasion for Canadians.”
My favorite beer celebrating my favorite country! ❤ Cheers @Labatt170 nicely done. #Labatt150 http://pic.twitter.com/D9GhPBtZdi
— Stephanie Duff (@sduff1013) June 12, 2017
Labatt 150, which is brewed in London, Ontario and Montreal, Quebec, is being sold in the six provinces in six and 15-packs of 355 ml cans and 24-packs of 473 ml cans. Bottles of Labatt 50 will continue with their original labels.
Labatt also producers high-profile beers such as Kokanee, Budweiser, Bud Lite and Alexander Keith’s, but Oosterhuis says the Canada 150 projects will be limited to “50.” Er, “150.”
The post Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer appeared first on brandchannel:.
0 notes
coreytravelogue · 5 years
Text
Ghent, Belgium - Sept 1, 2019
Europe, my favourite frontier. These are the travels of Corey Wayne Bussey; his ongoing mission to seek out new beer and positive vibrations. To boldly go where he has never gone before....
I feel like I need one more day in Ghent but that is probably going to be a running theme during my trip here in Europe again however I do feel one more day would be more than enough so in a way I do feel like I am getting enough of Ghent to get the gist of things but I feel as though this trip was more fun because I got to hang out with Katarina again, forgot how much I enjoyed hanging out with her again and with her neaw boyfriend or I shouldn’t say new boyfriend but a different one because she was with someone else last time I was on this side of the planet.
The train ride to Ghent was actually more easy than I thought it would be, I over analyzed thinking whether it would be more complicated than it wound up being. During the 2 hours of being on the train I listening to music on the phone my girlfriend gave me to use. It’s only use is for photos and music. I spent the two hours listen to music she curated for me mixed with music I put in as well which was mainly Bowie. I arrived at the main station and went into Starbucks just like how we first met however unlike last time I did not get kicked out.
Katarina said she would be late so I sat there to collect my thoughts and check in on Facebook when I had my first pleasant musical surprise of the trip. Last time I was in Europe I stumbled onto a new album of Wilderness of Manitoba in Koln which became its own way a soundtrack for my trip, followed by a new AC/DC song in Istanbul concluding with a Purson EP in Glasgow. This time was a new song from in my opinion the savours of power metal or at least the savours of my love for it, it was a cover but a power metal version of what I assume is a folk cover. Either way it was a perfect way to christen the first day in Europe.
Not long after I met up with Katarina who spotted me easy and we walked around Ghent for a little bit before we headed to their place where they made me a vegan meal as Katarina is a strict vegan. Completely fine with me, I will eat nearly anything and any chance to eat healthier is perfectly fine with me as well. We ended the night playing a board game I can’t recall as I am writing but it was fun, it was about building a palace and getting points or something. Katarina’s was full of libraries, Dirk’s was full of free markets and hostels while mine was full of parks and hospitals. I lost
I was hoping that after a long flight where I barely slept would make it easier to sleep but I couldn’t sleep which has been a theme of my time in Europe thus far. Not for the lack of trying but I think I got the minimum. Saturday began with a vegan breakfast followed by going to Dok Noord to have a ‘freakshake’ which is a vegan milkshake. I got a tuttifruiti which was ok. It was followed by taking a hop on hop off boat along the canals of Ghent. We went to the Ghent museum which I learned about Ghent.
I mean why did I choose Ghent as a place to go to in Belgium. Well I wanted to go to Belgium mainly because Lindy a girl I used to babysit who is a traveler like me went to Belgium not too long ago and it seemed like a cool place to visit, plus they have their own version of wheat beer called witbier which is a staple in Vancouver. I chose Ghent specifically because of Katarina. If she did not live in Ghent I may have just chosen Brussels or Bruge. I might have still chosen Ghent because I can’t be bothered with the big tourist traps but knowing what I know now if Katarina was not here I should have just went to Brussels. I wanted to stay with someone I knew because traveling and seeing new places is better when you are seeing it with a local who wants to show you their place. Katarina was a excellent host and shown me a excellent side of Koln and made Koln one of the big highlights of my trip last time so I had no doubt she would do this same this time. Also it doesn’t hurt to have a free place t o stay that saves me $300 plus right there.
After the museum we rode the boat along the canals of a little while long before Katarina and Dirk left me to my own devices. From there I decided to go hunting for statues to Jayne hat. In Ghent it is fairly easy because most of what I found were in just two parks or by the end of it I should just say one park. By the time I started Jayne hatting a huge dump of rain came and drenched me for 10 minutes before going away. Most of the time when I experience rain it is something that lasts for a few hours but this was 10-30 minutes which I was thankful for because rain would have destroyed my day of Jayne hatting.
The plan was at around 8 to meet up with Katarina and her boyfriend for them to sort of give me a education in Belgian beer even though both are German and both don’t really drink beer. Dirk was the only one who came because Katarina was not feeling well. Me and Dirk wound up having enough fun ourselves or at least an interesting night.
The bar we were going to bragged that it served about 100 different kinds of beers so I immediately assumed it would have 100 taps only to find that it was an average bar and most beer their served came from a bottle which was a small disappointment but regardless I felt this was still the best kind of education I was going to get. I asked the server to show me their best Belgian witbier and I don’t think he either knew or cared which irritated a beer snob like me. I realized he knew nothing about beer and did not care when I asked. Him about his bar’s gimmick beer. Well I call it gimmick beer because it is a beer made for the bar but they have some tricks with it.
When we came in we heard a bell ring the waiter put a show in a basket that went up to the ceiling which seemed strange. We realized that is was those who ordered the gimmick beer had to give their shoe till they finished it. It was a very expensive beer, basically 15 bucks for a beer glass which was similar to a wiezenbier glass but could hold 1.2 L of beer. I asked the waiter what it was, the picture was bad, it looked like it could be a porter or a red ale but he didn’t know which which angered me. I decided though that when in Rome do as the Romans do and play the game. So I gave my money and my shoe to drink the beer. The beer was terrible, thank mana Dirks as their to help or the beer would have made the night quick and painful for me. By the time we finished the beer four Dutch men came to our table and ordered two of those beers and had the same trouble as we did which made me feel better about almost faltering from the beer.
The Dutchmen didn’t feel like talking o us much but I think that may have been more to due with the language barrier but it was fun having them there. I had three more witbiers from their menu all of whom was either mediocre or bad. Me and Dirk went home chatting about a lot of stuff and it was another night where I barely slept if anything I didn’t sleep at all.
This morning I had vegan pancakes, nearly the same as the ones Katarina made me 5 years before but it’s obvious she has, refined the recipe. I had Belgian maple syrup with it, I must say I wasn’t impressed. I know jack shit about maple syrup but I do know Canadian maple syrup was superior tot his but I enjoyed her. Pancakes none the less. Made me happy either way because it made me giving her a bottle of Canadian maple syrup more worth while because the quality wasn’t in the Dutch syrup.
Today was most spent walking around as most shops were either closed or closing early but it was today I feel as though I got o know the urban Ghent as I spent the rest of the day locating the rest of the statues I wanted to hat and whatever breweries were left. Weirdly enough the brewery that I wanted from this city was right around the corner of where I had the fresh shake.
The place looked like a typical brewery and finally the guy that was there knew what he was talking about. I ordered a flight and picked out six of the beers I thought I would be interested in and sadly all the beers I liked came from different places and my favourite of them all came from Luxembourg and London. If that is the case I need to keep an eye out for Totemhopfen in Luxembourg.
After that I found the two statues I had left, had one more beer at that 100 beer bar and now I am back at Katarina’s place. Tomorrow I got a early start to get to the train though from what I have been told my tickets are any time tickets and I can go early or later.
It’s only now I realize what things I have forgot that I am going to need to pick up somewhere. Like a locker lock for my suitcase and a travel towel. Both things I have but I utterly forgot, both of whom are in a bag together somewhere in my room. I also need clothes detergent and a better set of headphones than I have. I have already went through a quarter of my money thus far but it’s been predominantly on food and some beer. Shit is expensive here.
Which makes me more thankful that I got to stay with Katarina and Dirk because if I had to pay for a Airbnb on top of transit with all I have paid for I probably would have gone through a third. So let’s get get to the review of Ghent.
I am going to start with the obvious which is the beer. I came to Belgium hoping for a awesome beer experience and all I have gotten out of it has been disappointment, I do feel like I haven’t gotten the gist of a Belgian beer but trying the local beers here I feel I have and I will give this place 1/4 C on the Corey scale.
Given how expensive things are and how much I am on a budget I haven’t really ate anything specific but this city seems to have a decent variety of food selection, I won’t say you name it they have it but they have a whole lot of stuff, enough for me to give them 3/4 C on the Corey Scale.
There are about three ways you can see Ghent; on foot, on bike or on boat and I think all three will give you three different perspectives. I have walked on foot and been on a boat in this city but not bike though if I had time I would try. Transit I would give the full C for this even though I want to dock something off it due to something I learned but I felt it was best docked in a different place.
Namely vibe, Ghent people haven’t been mean or jerking to me but Outside of my hosts I haven’t felt welcome in their city. With how expensive things are and also apparently discriminatory towards tourists to where tourists pay more for transit versus someone who knows the system; 1/4 C
Finally things to do I would give Ghent 3/4 C. There is lots to do here; from the typical tourist seeing the old sights, to the boat tours to just utterly getting lost. You could spend three days here is, maybe I am too easy on this place for that but given you cans different sides of this city depending on transportation is a good thing.
So Ghent gets CCC on the Corey Scale, visiting here was a bit of a let down outside of the transportation and things to do.
Tomorrow may be a write off day as I go look for a lock mainly. Tomorrow is a new day, new country, new city, shazbot nanu nanu.
0 notes
actionbooker-blog · 6 years
Text
Beer Lovers’ Tour Company
Oliver began his career in the early days of the craft brewing renaissance, working at Upper Canada, first as a tour guide and sales rep, then moving into marketing and eventually the Director of Market Development. After the brewery was sold to Sleeman's he decided to create the Beer Lovers' Tour Company and continue to combine his passion for beer, culture and travel through local and international tours. "One of the best things we've found in running our tours is the incredible diversity of the folks who join us. There really is something about a beer tour -- people from all walks of life getting together and having fun in a way that would not otherwise seem possible!" Oliver also works as a consultant to the brewing industry, with clients including LCBO, Steam Whistle Brewery, Sleeman's, Slavutich Beer & Zirkova Vodka. He most recently helped to shape the award-winning branding for "Old Tomorrow" -- now seen widely on LCBO shelves. His writing on beer has been featured in LCBO's Food & Drink Magazine and he has been seen as a spokesperson on City TV, Global TV and CBC.  In his non-Beer Lovers' Tour Co. time, Oliver works as an international management and training consultant. Lastly, Oliver is also an active professional singer and actor and can be seen in film and television as well as live theatre. His most recent stage role was as "Herr Schultz" in the Royal Manitoba Theatre's production of Cabaret! Book Now @ https://www.actionbooker.com/listing/beer-lovers-tour-company/ Address: Canada, Ontario #BookOnline #Tourism #ActionPacked Actionbooker.com and the wider Actionbooker network is a collection of marketplace and directory services for outdoor activity providers. Based in Ireland and Canada, we pride ourselves on offering an amazing customer service for amazing venues. Would you like to list your venue with us? Contact us and read our story @ Actionbooker.com Find Actionbooker On Facebook and Twitter Times can change and so can our listings. Please ensure you check for the latest listing information before making a booking. Actionbooker does not own or operate any venue. Always take precautions with any activity you decide to undertake. This article was posted on 18th June 2018
0 notes
markjsousa · 7 years
Text
Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer
The champagne of ales is rebranding just in time for Canada’s 150th birthday celebrations.
Labatt 50, the Toronto-based brewery’s longest-standing brand, has been temporarily renamed “Labatt 150” on select packages of cans in Ontario, Quebec, Manitoba, British Columbia, Alberta and Newfoundland in the lead-up to Canada Day on July 1.
The iconic “50” logo on these summer cans is preceded by a “1” with a red maple leaf in the middle of it. “It’s a natural way for us to share a cultural moment for Canada,” says Andrew Oosterhuis, director of marketing at Labatt. “This is a brand that has authenticity to speak to this moment.” (Just in case you weren’t sure, a 150th annual celebration is known as a “sesquicentennial.”)
They took my suggestion! My favourite beer, now 3 times as patriotic. Can't wait to try it… #Canada150 http://pic.twitter.com/Zjk8fq6dNn
— Justin Trudeau (@JustinTrudeau) April 1, 2017
Labatt 50 has a fan in Prime Minister Justin Trudeau, a native of Quebec where the brand is omnipresent, who unknowingly tipped off the nation about the company’s plans via Twitter on April Fool’s Day when he posted a picture of a photoshopped “Labatt 150” label.
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring http://pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
“They took my suggestion! My favourite beer, now 3 times as patriotic. Can’t wait to try it… #Canada150,” he posted on April 1. Trudeau did not have any insider knowledge of the company’s marketing plans, Oosterhuis says, but he “helped start the conversation early.”
“It was a special moment as a marketer when the leader of our country is recognizing his favorite brand and pitching an idea that we already had in the pipeline. We look forward to sending him the actual produced product as a gift,” he says.
(Don’t worry about Trudeau pounding back enough 150s to develop a beer belly. The 45-year-old is a fitness fanatic who runs in between meetings with foreign dignitaries and enjoys boxing. He even defeated a Conservative senator in a charity match five years ago before he became leader of the Liberal Party of Canada.)
youtube
Canadian brands and institutions are doing everything they can to associate themselves with the anniversary of Confederation. Canada Post recently unveiled a series of 10 new stamps celebrating a wide range of Canadiana, including Expo ’67, the 1976, 1988, and 2010 Olympics, the Trans-Canada Highway, cancer fundraising crusader Terry Fox, the passing of marriage equality legislation in 2005 and the 1972 Summit Series hockey team, which defeated the Soviet Union’s national team in an epic eight-game battle between communism and capitalism 45 years ago.
It goes without saying that a few beers have been hoisted in honour of these events and people over the years and Labatt 150 could be on millions of Canadians’ lips this Canada Day. Labatt, which was founded 20 years before Canada itself, first launched “50” in 1950 when John and Hugh Labatt, grandsons to founder John K. Labatt, wanted to commemorate 50 years of their brewing partnership. The light-tasting ale, originally dubbed “Anniversary Ale,” was the company’s best selling beer for nearly 30 years. The name was subsequently changed to “50,” with the tagline, “champagne of ales.”
For #Canada150 we’ve updated our iconic Anniversary Ale to #Labatt150. Cheers to all who call Canada our home and native land! http://pic.twitter.com/POEScWER2y
— Labatt Breweries (@Labatt170) May 19, 2017
While Labatt has been owned by the Belgian beer giant Anheuser-Busch InBev since 1995, it’s still near and dear to Canadians’ hearts.
“For as long as Canada has been around, Labatt has played a role in our nation’s history. We’ve grown from a single brewery in London, Ontario into a national brewer with a strong presence in communities across the country,” stated Todd Allen, Labatt’s VP of Marketing.
“Labatt 50 is steeped in this heritage – it’s our longest-standing brand and was Canada’s best-selling beer until 1979. It was a natural choice to refresh this iconic brand to celebrate such a monumental occasion for Canadians.”
My favorite beer celebrating my favorite country! ❤ Cheers @Labatt170 nicely done. #Labatt150 http://pic.twitter.com/D9GhPBtZdi
— Stephanie Duff (@sduff1013) June 12, 2017
Labatt 150, which is brewed in London, Ontario and Montreal, Quebec, is being sold in the six provinces in six and 15-packs of 355 ml cans and 24-packs of 473 ml cans. Bottles of Labatt 50 will continue with their original labels.
Labatt also producers high-profile beers such as Kokanee, Budweiser, Bud Lite and Alexander Keith’s, but Oosterhuis says the Canada 150 projects will be limited to “50.” Er, “150.”
The post Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer appeared first on brandchannel:.
0 notes
roxannepporter · 7 years
Text
Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer
The champagne of ales is rebranding just in time for Canada’s 150th birthday celebrations.
Labatt 50, the Toronto-based brewery’s longest-standing brand, has been temporarily renamed “Labatt 150” on select packages of cans in Ontario, Quebec, Manitoba, British Columbia, Alberta and Newfoundland in the lead-up to Canada Day on July 1.
The iconic “50” logo on these summer cans is preceded by a “1” with a red maple leaf in the middle of it. “It’s a natural way for us to share a cultural moment for Canada,” says Andrew Oosterhuis, director of marketing at Labatt. “This is a brand that has authenticity to speak to this moment.” (Just in case you weren’t sure, a 150th annual celebration is known as a “sesquicentennial.”)
They took my suggestion! My favourite beer, now 3 times as patriotic. Can't wait to try it… #Canada150 http://pic.twitter.com/Zjk8fq6dNn
— Justin Trudeau (@JustinTrudeau) April 1, 2017
Labatt 50 has a fan in Prime Minister Justin Trudeau, a native of Quebec where the brand is omnipresent, who unknowingly tipped off the nation about the company’s plans via Twitter on April Fool’s Day when he posted a picture of a photoshopped “Labatt 150” label.
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring http://pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
“They took my suggestion! My favourite beer, now 3 times as patriotic. Can’t wait to try it… #Canada150,” he posted on April 1. Trudeau did not have any insider knowledge of the company’s marketing plans, Oosterhuis says, but he “helped start the conversation early.”
“It was a special moment as a marketer when the leader of our country is recognizing his favorite brand and pitching an idea that we already had in the pipeline. We look forward to sending him the actual produced product as a gift,” he says.
(Don’t worry about Trudeau pounding back enough 150s to develop a beer belly. The 45-year-old is a fitness fanatic who runs in between meetings with foreign dignitaries and enjoys boxing. He even defeated a Conservative senator in a charity match five years ago before he became leader of the Liberal Party of Canada.)
youtube
Canadian brands and institutions are doing everything they can to associate themselves with the anniversary of Confederation. Canada Post recently unveiled a series of 10 new stamps celebrating a wide range of Canadiana, including Expo ’67, the 1976, 1988, and 2010 Olympics, the Trans-Canada Highway, cancer fundraising crusader Terry Fox, the passing of marriage equality legislation in 2005 and the 1972 Summit Series hockey team, which defeated the Soviet Union’s national team in an epic eight-game battle between communism and capitalism 45 years ago.
It goes without saying that a few beers have been hoisted in honour of these events and people over the years and Labatt 150 could be on millions of Canadians’ lips this Canada Day. Labatt, which was founded 20 years before Canada itself, first launched “50” in 1950 when John and Hugh Labatt, grandsons to founder John K. Labatt, wanted to commemorate 50 years of their brewing partnership. The light-tasting ale, originally dubbed “Anniversary Ale,” was the company’s best selling beer for nearly 30 years. The name was subsequently changed to “50,” with the tagline, “champagne of ales.”
For #Canada150 we’ve updated our iconic Anniversary Ale to #Labatt150. Cheers to all who call Canada our home and native land! http://pic.twitter.com/POEScWER2y
— Labatt Breweries (@Labatt170) May 19, 2017
While Labatt has been owned by the Belgian beer giant Anheuser-Busch InBev since 1995, it’s still near and dear to Canadians’ hearts.
“For as long as Canada has been around, Labatt has played a role in our nation’s history. We’ve grown from a single brewery in London, Ontario into a national brewer with a strong presence in communities across the country,” stated Todd Allen, Labatt’s VP of Marketing.
“Labatt 50 is steeped in this heritage – it’s our longest-standing brand and was Canada’s best-selling beer until 1979. It was a natural choice to refresh this iconic brand to celebrate such a monumental occasion for Canadians.”
My favorite beer celebrating my favorite country! ❤ Cheers @Labatt170 nicely done. #Labatt150 http://pic.twitter.com/D9GhPBtZdi
— Stephanie Duff (@sduff1013) June 12, 2017
Labatt 150, which is brewed in London, Ontario and Montreal, Quebec, is being sold in the six provinces in six and 15-packs of 355 ml cans and 24-packs of 473 ml cans. Bottles of Labatt 50 will continue with their original labels.
Labatt also producers high-profile beers such as Kokanee, Budweiser, Bud Lite and Alexander Keith’s, but Oosterhuis says the Canada 150 projects will be limited to “50.” Er, “150.”
The post Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer appeared first on brandchannel:.
0 notes
jubajunamobileapps · 7 years
Text
Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer
The champagne of ales is rebranding just in time for Canada’s 150th birthday celebrations.
Labatt 50, the Toronto-based brewery’s longest-standing brand, has been temporarily renamed “Labatt 150” on select packages of cans in Ontario, Quebec, Manitoba, British Columbia, Alberta and Newfoundland in the lead-up to Canada Day on July 1.
The iconic “50” logo on these summer cans is preceded by a “1” with a red maple leaf in the middle of it. “It’s a natural way for us to share a cultural moment for Canada,” says Andrew Oosterhuis, director of marketing at Labatt. “This is a brand that has authenticity to speak to this moment.” (Just in case you weren’t sure, a 150th annual celebration is known as a “sesquicentennial.”)
They took my suggestion! My favourite beer, now 3 times as patriotic. Can't wait to try it… #Canada150 http://pic.twitter.com/Zjk8fq6dNn
— Justin Trudeau (@JustinTrudeau) April 1, 2017
Labatt 50 has a fan in Prime Minister Justin Trudeau, a native of Quebec where the brand is omnipresent, who unknowingly tipped off the nation about the company’s plans via Twitter on April Fool’s Day when he posted a picture of a photoshopped “Labatt 150” label.
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring http://pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
“They took my suggestion! My favourite beer, now 3 times as patriotic. Can’t wait to try it… #Canada150,” he posted on April 1. Trudeau did not have any insider knowledge of the company’s marketing plans, Oosterhuis says, but he “helped start the conversation early.”
“It was a special moment as a marketer when the leader of our country is recognizing his favorite brand and pitching an idea that we already had in the pipeline. We look forward to sending him the actual produced product as a gift,” he says.
(Don’t worry about Trudeau pounding back enough 150s to develop a beer belly. The 45-year-old is a fitness fanatic who runs in between meetings with foreign dignitaries and enjoys boxing. He even defeated a Conservative senator in a charity match five years ago before he became leader of the Liberal Party of Canada.)
youtube
Canadian brands and institutions are doing everything they can to associate themselves with the anniversary of Confederation. Canada Post recently unveiled a series of 10 new stamps celebrating a wide range of Canadiana, including Expo ’67, the 1976, 1988, and 2010 Olympics, the Trans-Canada Highway, cancer fundraising crusader Terry Fox, the passing of marriage equality legislation in 2005 and the 1972 Summit Series hockey team, which defeated the Soviet Union’s national team in an epic eight-game battle between communism and capitalism 45 years ago.
It goes without saying that a few beers have been hoisted in honour of these events and people over the years and Labatt 150 could be on millions of Canadians’ lips this Canada Day. Labatt, which was founded 20 years before Canada itself, first launched “50” in 1950 when John and Hugh Labatt, grandsons to founder John K. Labatt, wanted to commemorate 50 years of their brewing partnership. The light-tasting ale, originally dubbed “Anniversary Ale,” was the company’s best selling beer for nearly 30 years. The name was subsequently changed to “50,” with the tagline, “champagne of ales.”
For #Canada150 we’ve updated our iconic Anniversary Ale to #Labatt150. Cheers to all who call Canada our home and native land! http://pic.twitter.com/POEScWER2y
— Labatt Breweries (@Labatt170) May 19, 2017
While Labatt has been owned by the Belgian beer giant Anheuser-Busch InBev since 1995, it’s still near and dear to Canadians’ hearts.
“For as long as Canada has been around, Labatt has played a role in our nation’s history. We’ve grown from a single brewery in London, Ontario into a national brewer with a strong presence in communities across the country,” stated Todd Allen, Labatt’s VP of Marketing.
“Labatt 50 is steeped in this heritage – it’s our longest-standing brand and was Canada’s best-selling beer until 1979. It was a natural choice to refresh this iconic brand to celebrate such a monumental occasion for Canadians.”
My favorite beer celebrating my favorite country! ❤ Cheers @Labatt170 nicely done. #Labatt150 http://pic.twitter.com/D9GhPBtZdi
— Stephanie Duff (@sduff1013) June 12, 2017
Labatt 150, which is brewed in London, Ontario and Montreal, Quebec, is being sold in the six provinces in six and 15-packs of 355 ml cans and 24-packs of 473 ml cans. Bottles of Labatt 50 will continue with their original labels.
Labatt also producers high-profile beers such as Kokanee, Budweiser, Bud Lite and Alexander Keith’s, but Oosterhuis says the Canada 150 projects will be limited to “50.” Er, “150.”
The post Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer appeared first on brandchannel:.
0 notes
claudiecvega · 7 years
Text
Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer
The champagne of ales is rebranding just in time for Canada’s 150th birthday celebrations.
Labatt 50, the Toronto-based brewery’s longest-standing brand, has been temporarily renamed “Labatt 150” on select packages of cans in Ontario, Quebec, Manitoba, British Columbia, Alberta and Newfoundland in the lead-up to Canada Day on July 1.
The iconic “50” logo on these summer cans is preceded by a “1” with a red maple leaf in the middle of it. “It’s a natural way for us to share a cultural moment for Canada,” says Andrew Oosterhuis, director of marketing at Labatt. “This is a brand that has authenticity to speak to this moment.” (Just in case you weren’t sure, a 150th annual celebration is known as a “sesquicentennial.”)
They took my suggestion! My favourite beer, now 3 times as patriotic. Can't wait to try it… #Canada150 http://pic.twitter.com/Zjk8fq6dNn
— Justin Trudeau (@JustinTrudeau) April 1, 2017
Labatt 50 has a fan in Prime Minister Justin Trudeau, a native of Quebec where the brand is omnipresent, who unknowingly tipped off the nation about the company’s plans via Twitter on April Fool’s Day when he posted a picture of a photoshopped “Labatt 150” label.
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring http://pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
“They took my suggestion! My favourite beer, now 3 times as patriotic. Can’t wait to try it… #Canada150,” he posted on April 1. Trudeau did not have any insider knowledge of the company’s marketing plans, Oosterhuis says, but he “helped start the conversation early.”
“It was a special moment as a marketer when the leader of our country is recognizing his favorite brand and pitching an idea that we already had in the pipeline. We look forward to sending him the actual produced product as a gift,” he says.
(Don’t worry about Trudeau pounding back enough 150s to develop a beer belly. The 45-year-old is a fitness fanatic who runs in between meetings with foreign dignitaries and enjoys boxing. He even defeated a Conservative senator in a charity match five years ago before he became leader of the Liberal Party of Canada.)
youtube
Canadian brands and institutions are doing everything they can to associate themselves with the anniversary of Confederation. Canada Post recently unveiled a series of 10 new stamps celebrating a wide range of Canadiana, including Expo ’67, the 1976, 1988, and 2010 Olympics, the Trans-Canada Highway, cancer fundraising crusader Terry Fox, the passing of marriage equality legislation in 2005 and the 1972 Summit Series hockey team, which defeated the Soviet Union’s national team in an epic eight-game battle between communism and capitalism 45 years ago.
It goes without saying that a few beers have been hoisted in honour of these events and people over the years and Labatt 150 could be on millions of Canadians’ lips this Canada Day. Labatt, which was founded 20 years before Canada itself, first launched “50” in 1950 when John and Hugh Labatt, grandsons to founder John K. Labatt, wanted to commemorate 50 years of their brewing partnership. The light-tasting ale, originally dubbed “Anniversary Ale,” was the company’s best selling beer for nearly 30 years. The name was subsequently changed to “50,” with the tagline, “champagne of ales.”
For #Canada150 we’ve updated our iconic Anniversary Ale to #Labatt150. Cheers to all who call Canada our home and native land! http://pic.twitter.com/POEScWER2y
— Labatt Breweries (@Labatt170) May 19, 2017
While Labatt has been owned by the Belgian beer giant Anheuser-Busch InBev since 1995, it’s still near and dear to Canadians’ hearts.
“For as long as Canada has been around, Labatt has played a role in our nation’s history. We’ve grown from a single brewery in London, Ontario into a national brewer with a strong presence in communities across the country,” stated Todd Allen, Labatt’s VP of Marketing.
“Labatt 50 is steeped in this heritage – it’s our longest-standing brand and was Canada’s best-selling beer until 1979. It was a natural choice to refresh this iconic brand to celebrate such a monumental occasion for Canadians.”
My favorite beer celebrating my favorite country! ❤ Cheers @Labatt170 nicely done. #Labatt150 http://pic.twitter.com/D9GhPBtZdi
— Stephanie Duff (@sduff1013) June 12, 2017
Labatt 150, which is brewed in London, Ontario and Montreal, Quebec, is being sold in the six provinces in six and 15-packs of 355 ml cans and 24-packs of 473 ml cans. Bottles of Labatt 50 will continue with their original labels.
Labatt also producers high-profile beers such as Kokanee, Budweiser, Bud Lite and Alexander Keith’s, but Oosterhuis says the Canada 150 projects will be limited to “50.” Er, “150.”
The post Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer appeared first on brandchannel:.
0 notes
brookstonalmanac · 3 years
Text
Beer Events 3.13
Events
Pabst incorporated (1873)
Louis Pasteur filed for a patent based on the process in his book Studies on Beer (1876)
Antarctica Beer 1st advertised (1889)
William Vosseler patented a Beer Cooler (1917)
Manitoba voted to prohibit alcohol (Canada; 1916)
Grant Elliott patented a beer Coaster (1928)
Ernest D’Aoust and Herbert Dickens patented a Container and Cooler (1934)
Mack Johnston patented a Portable Beer Siphon Device (1974)
Hoff-Stevens patented a Keg Tapping Apparatus Having Improved Retainer (1984)
White Labs founded (1995)
Stephen Grimwade patented an Anti-Tamper Ring for Beer Keg (2008)
Drinking Buddies premiered (2013)
Ludwig Scheller, et al. patented a Method and Device for Adding Hops in Beer Manufacture (2014)
Breweries Opened
Philip Best Brewing (Wisconsin; 1873)
Pavichevich Brewing (Illinois; 1989)
Black River Brewery (Wisconsin; 1995)
Watch City Brewing (Massachusetts; 1996)
0 notes
michalewillard · 7 years
Text
Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer
The champagne of ales is rebranding just in time for Canada’s 150th birthday celebrations.
Labatt 50, the Toronto-based brewery’s longest-standing brand, has been temporarily renamed “Labatt 150” on select packages of cans in Ontario, Quebec, Manitoba, British Columbia, Alberta and Newfoundland in the lead-up to Canada Day on July 1.
The iconic “50” logo on these summer cans is preceded by a “1” with a red maple leaf in the middle of it. “It’s a natural way for us to share a cultural moment for Canada,” says Andrew Oosterhuis, director of marketing at Labatt. “This is a brand that has authenticity to speak to this moment.” (Just in case you weren’t sure, a 150th annual celebration is known as a “sesquicentennial.”)
They took my suggestion! My favourite beer, now 3 times as patriotic. Can't wait to try it… #Canada150 http://pic.twitter.com/Zjk8fq6dNn
— Justin Trudeau (@JustinTrudeau) April 1, 2017
Labatt 50 has a fan in Prime Minister Justin Trudeau, a native of Quebec where the brand is omnipresent, who unknowingly tipped off the nation about the company’s plans via Twitter on April Fool’s Day when he posted a picture of a photoshopped “Labatt 150” label.
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring http://pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
“They took my suggestion! My favourite beer, now 3 times as patriotic. Can’t wait to try it… #Canada150,” he posted on April 1. Trudeau did not have any insider knowledge of the company’s marketing plans, Oosterhuis says, but he “helped start the conversation early.”
“It was a special moment as a marketer when the leader of our country is recognizing his favorite brand and pitching an idea that we already had in the pipeline. We look forward to sending him the actual produced product as a gift,” he says.
(Don’t worry about Trudeau pounding back enough 150s to develop a beer belly. The 45-year-old is a fitness fanatic who runs in between meetings with foreign dignitaries and enjoys boxing. He even defeated a Conservative senator in a charity match five years ago before he became leader of the Liberal Party of Canada.)
youtube
Canadian brands and institutions are doing everything they can to associate themselves with the anniversary of Confederation. Canada Post recently unveiled a series of 10 new stamps celebrating a wide range of Canadiana, including Expo ’67, the 1976, 1988, and 2010 Olympics, the Trans-Canada Highway, cancer fundraising crusader Terry Fox, the passing of marriage equality legislation in 2005 and the 1972 Summit Series hockey team, which defeated the Soviet Union’s national team in an epic eight-game battle between communism and capitalism 45 years ago.
It goes without saying that a few beers have been hoisted in honour of these events and people over the years and Labatt 150 could be on millions of Canadians’ lips this Canada Day. Labatt, which was founded 20 years before Canada itself, first launched “50” in 1950 when John and Hugh Labatt, grandsons to founder John K. Labatt, wanted to commemorate 50 years of their brewing partnership. The light-tasting ale, originally dubbed “Anniversary Ale,” was the company’s best selling beer for nearly 30 years. The name was subsequently changed to “50,” with the tagline, “champagne of ales.”
For #Canada150 we’ve updated our iconic Anniversary Ale to #Labatt150. Cheers to all who call Canada our home and native land! http://pic.twitter.com/POEScWER2y
— Labatt Breweries (@Labatt170) May 19, 2017
While Labatt has been owned by the Belgian beer giant Anheuser-Busch InBev since 1995, it’s still near and dear to Canadians’ hearts.
“For as long as Canada has been around, Labatt has played a role in our nation’s history. We’ve grown from a single brewery in London, Ontario into a national brewer with a strong presence in communities across the country,” stated Todd Allen, Labatt’s VP of Marketing.
“Labatt 50 is steeped in this heritage – it’s our longest-standing brand and was Canada’s best-selling beer until 1979. It was a natural choice to refresh this iconic brand to celebrate such a monumental occasion for Canadians.”
My favorite beer celebrating my favorite country! ❤ Cheers @Labatt170 nicely done. #Labatt150 http://pic.twitter.com/D9GhPBtZdi
— Stephanie Duff (@sduff1013) June 12, 2017
Labatt 150, which is brewed in London, Ontario and Montreal, Quebec, is being sold in the six provinces in six and 15-packs of 355 ml cans and 24-packs of 473 ml cans. Bottles of Labatt 50 will continue with their original labels.
Labatt also producers high-profile beers such as Kokanee, Budweiser, Bud Lite and Alexander Keith’s, but Oosterhuis says the Canada 150 projects will be limited to “50.” Er, “150.”
The post Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer appeared first on brandchannel:.
0 notes
nwbeerguide · 5 years
Text
Brewery Fernie Brewing Co.’s Wins Gold at Canadian Brewing Awards for their Campout™ West Pale Ale.
Press Release
Fernie, BC. (May 7, 2019) – Fernie Brewing Company (FBC), BC’s most easterly brewery, is excited to announce that they won Gold at the Canadian Brewing Awards (CBA) for their Campout™ West Coast Pale in the North American Pale Ale Category.
This year marks the 17th Annual Canadian Brewing Awards, which were held in Toronto from May 2-4th. The Canadian Brewing Awards is Canada’s National competition for judging the quality of Canadian manufactured beer and is open to all Canadian majority-owned breweries of all sizes. With a total of 55 style Categories, and thousands of beer submissions, a CBA medal is a widely recognized symbol of Canadian brewing excellence. In fact, it wasn’t just FBC who brought home the hardware – BC Breweries took home 50 medals at the CBA’s, testament to the strong and creative craft beer industry that is happening in the Province.
“We’re thrilled to have won Gold at the Canadian Brewing Awards, as it’s Canada’s most prestigious beer competition”, says Lenka Hawrys, Communications Manager at FBC. “The fact that we won with one of our biggest selling, year-round brands, is even better – showing the strength and consistency of our Core products”.
Launched in 2017, Fernie’s Campout™ West Coast Pale has been a big hit from the start. Brewed in the Rockies with a taste of the coast, it’s a hop forward, light copper coloured Pale Ale with heaps of Mosaic and Ekuanot hops, delivering a strong aroma and tropical fruit flavours. A hint of caramel is derived from the Crystal malts and oats are added to enhance the body and mouthfeel.
While the Kootenays may not be known for legendary surfing, the easy-going essence of the West Coast is certainly captured in this Pale Ale, making Campout the perfect partner to lakeside camping trips and post-bike riding celebrations. “Campout is a delicious beer. It’s well balanced yet hop-forward with tropical fruit flavours. It’s certainly our go-to brew for weekend camping trips and best enjoyed under star filled skies”, says Hawrys.
As with the majority of FBC’s products, Campout™ 6-packs are available throughout BC, Alberta, Saskatchewan and Manitoba, at select liquor stores. You can also find it in their Craft Collection Pack and on tap throughout Western Canada.
from News - The Northwest Beer Guide http://bit.ly/2Yf3eSH
0 notes
judithnegrin · 7 years
Text
Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer
The champagne of ales is rebranding just in time for Canada’s 150th birthday celebrations.
Labatt 50, the Toronto-based brewery’s longest-standing brand, has been temporarily renamed “Labatt 150” on select packages of cans in Ontario, Quebec, Manitoba, British Columbia, Alberta and Newfoundland in the lead-up to Canada Day on July 1.
The iconic “50” logo on these summer cans is preceded by a “1” with a red maple leaf in the middle of it. “It’s a natural way for us to share a cultural moment for Canada,” says Andrew Oosterhuis, director of marketing at Labatt. “This is a brand that has authenticity to speak to this moment.” (Just in case you weren’t sure, a 150th annual celebration is known as a “sesquicentennial.”)
They took my suggestion! My favourite beer, now 3 times as patriotic. Can't wait to try it… #Canada150 http://pic.twitter.com/Zjk8fq6dNn
— Justin Trudeau (@JustinTrudeau) April 1, 2017
Labatt 50 has a fan in Prime Minister Justin Trudeau, a native of Quebec where the brand is omnipresent, who unknowingly tipped off the nation about the company’s plans via Twitter on April Fool’s Day when he posted a picture of a photoshopped “Labatt 150” label.
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring http://pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
“They took my suggestion! My favourite beer, now 3 times as patriotic. Can’t wait to try it… #Canada150,” he posted on April 1. Trudeau did not have any insider knowledge of the company’s marketing plans, Oosterhuis says, but he “helped start the conversation early.”
“It was a special moment as a marketer when the leader of our country is recognizing his favorite brand and pitching an idea that we already had in the pipeline. We look forward to sending him the actual produced product as a gift,” he says.
(Don’t worry about Trudeau pounding back enough 150s to develop a beer belly. The 45-year-old is a fitness fanatic who runs in between meetings with foreign dignitaries and enjoys boxing. He even defeated a Conservative senator in a charity match five years ago before he became leader of the Liberal Party of Canada.)
youtube
Canadian brands and institutions are doing everything they can to associate themselves with the anniversary of Confederation. Canada Post recently unveiled a series of 10 new stamps celebrating a wide range of Canadiana, including Expo ’67, the 1976, 1988, and 2010 Olympics, the Trans-Canada Highway, cancer fundraising crusader Terry Fox, the passing of marriage equality legislation in 2005 and the 1972 Summit Series hockey team, which defeated the Soviet Union’s national team in an epic eight-game battle between communism and capitalism 45 years ago.
It goes without saying that a few beers have been hoisted in honour of these events and people over the years and Labatt 150 could be on millions of Canadians’ lips this Canada Day. Labatt, which was founded 20 years before Canada itself, first launched “50” in 1950 when John and Hugh Labatt, grandsons to founder John K. Labatt, wanted to commemorate 50 years of their brewing partnership. The light-tasting ale, originally dubbed “Anniversary Ale,” was the company’s best selling beer for nearly 30 years. The name was subsequently changed to “50,” with the tagline, “champagne of ales.”
For #Canada150 we’ve updated our iconic Anniversary Ale to #Labatt150. Cheers to all who call Canada our home and native land! http://pic.twitter.com/POEScWER2y
— Labatt Breweries (@Labatt170) May 19, 2017
While Labatt has been owned by the Belgian beer giant Anheuser-Busch InBev since 1995, it’s still near and dear to Canadians’ hearts.
“For as long as Canada has been around, Labatt has played a role in our nation’s history. We’ve grown from a single brewery in London, Ontario into a national brewer with a strong presence in communities across the country,” stated Todd Allen, Labatt’s VP of Marketing.
“Labatt 50 is steeped in this heritage – it’s our longest-standing brand and was Canada’s best-selling beer until 1979. It was a natural choice to refresh this iconic brand to celebrate such a monumental occasion for Canadians.”
My favorite beer celebrating my favorite country! ❤ Cheers @Labatt170 nicely done. #Labatt150 http://pic.twitter.com/D9GhPBtZdi
— Stephanie Duff (@sduff1013) June 12, 2017
Labatt 150, which is brewed in London, Ontario and Montreal, Quebec, is being sold in the six provinces in six and 15-packs of 355 ml cans and 24-packs of 473 ml cans. Bottles of Labatt 50 will continue with their original labels.
Labatt also producers high-profile beers such as Kokanee, Budweiser, Bud Lite and Alexander Keith’s, but Oosterhuis says the Canada 150 projects will be limited to “50.” Er, “150.”
The post Canadian PM Justin Trudeau Gets His Wish With Labatt 150 Beer appeared first on brandchannel:.
0 notes