#brand registration europe

[regimarksia]

First, brand registration Europe managed by Regimark SIA as renowned service provider gives you legal protection for your brand in all European Union (EU) member states. This means that if someone else tries to use your brand, or a similar brand, in one of these countries, you can take legal action to stop them. Moreover, something like UK trademark search can be important if you plan to expand your business into other EU countries in the future.

[maximumwobblerbanditdonut]

Sam Heughan’s Sassenach whisky brand loses the final legal fight in a trademark dispute in the European Union 🇪🇺

Sam Heughan launched his whisky brand "The Sassenach" in 2020, nickname his character uses for his on-screen love interest in the time travel drama "Outlander". Since 2021, Heughan has been embroiled in a legal battle with "Sasse" a German distillery over the name of his whisky brand, arguing that the Sassenach whisky would confuse customers who might think he is linked to them.

The European Union Intellectual Property Office (EUIPO), which resolves trademark disputes, ruled in favour of the German company and issued a decision upholding the opposition saying The Sassenach could not use the name as a whisky brand. After losing the initial decision at the Fifth Board of Appeals in 2021, Heughan's legal team appealed in 2022 to overturn the decision.

His legal team said there was no risk of confusion as Outlander was popular in Germany. Lawyers for the Sasse distillery, however, said: "The television series may be as popular as the other side claims, which we deny, nonetheless it is not sufficient to assume that the average consumer knows the meaning of that term. Both parties in litigation were given time to present evidence and arguments in their defence and after the Examination period, the Opposition Division’s decision was taken this year 2023.

Great Glen Company or its representative never commented on the EU decisions until last October, in New York when Sam Heughan was asked about Sassenach whisky situation in the European Union in a chat with Mark Gillespie at the Whisky Cast podcast and Heughan's response was very limited, deflecting the question talking about the name in dispute but not the EUIPO's decision, regarding Sassenach whisky that was supposedly aware of the official communication from the European Union Intellectual Property Office - Opposition Division- sent to Great Glen Company in July 2023, which considered that the disputed trademark 'The Sassenach' must be rejected for all the contested goods.

It's a bit curious that after the EUIPO decision, Sam Heughan appeared on a surprise visit to New Orleans, which included podcasts, and events with @sgwinespirits on Tales of the cocktail with an unscheduled tasting of his drinks at the Ritz-Carlton in Nola. Later on, he began his Sassenach sales tour around the United States last summer. If these people had known what had happened with his Sassenach brand in the EU would be different?

In addition, Great Glen Company (GGC) applied to register a new trademark with the World Intellectual Property Organisation (WIPO) and the EU, following the EUIPO decision, following its earlier idea to build on all the Outlander ideas, the new trademark is called "LALLYBROCH SPIRITS" (Lallybroch means "lazy tower" in Gaelic). It will not use Midhope/Lallybroch as a distillery. This new trademark has nothing to do with or relate to the grounds of Midhope Castle, the site of a new whisky distillery with a different brand and ownership. Its new application is already registered in the United States.

It's pending resolution in the EU, Canada and the United Kingdom where Heughan requested its registration.

WIPO

EUIPO

THE SASSENACH UNIQUE SPIRITS

The Great Glen Company, Sam Heughan’s firm, applied to register the brand name Scotch whisky THE SASSENACH UNIQUE SPIRITS as a future trademark to sell the whisky across Europe, but Theo Sasse e.K brand distillery in Schöppingen-Germany, objected claiming the name was too close to its trademarked name, which it uses to sell whiskies and brandies spirits.

On 20th July 2023 the Opposition Division takes the following:

DECISION

1. Opposition is upheld for all the contested goods.

2. International registration is entirely refused protection in respect of the European Union.

REASONS

On 24th November 2021 the opponent Theo Sasse e.K filed an opposition against all the goods (Class 33) of international registration designating the European Union. The opposition is based on, inter alia, German trademark registration ‘Sasse’ (word mark). Also, the opponent invoked Article 8(1)(b) EUTMR and Article 8(4) EUTMR.

LIKELIHOOD OF CONFUSION — ARTICLE 8(1)(b) EUTMR

A likelihood of confusion exists if there is a risk that the public might believe that the goods or services in question, under the assumption that they bear the marks in question, come from the same undertaking or, as the case may be, from economically linked undertakings.

The opposition is based on more than one earlier trade mark. The Opposition Division finds it appropriate to first examine the opposition in relation to the opponent’s German trade mark registration.

a) The goods

The goods on which the opposition is based are, inter alia, the following:

Class 33: Alcoholic beverages, excluding beers. Alcoholic beverages, except beer are identically contained in both lists of goods (including synonyms).

b) Relevant public — degree of attention

The average consumer of the category of products concerned is deemed to be reasonably well informed and reasonably observant and circumspect. It should also be borne in mind that the average consumer’s degree of attention is likely to vary according to the category of goods or services in question. In the present case, the goods found to be identical are directed at the public at large.

c) The signs

The relevant territory is Germany.

Contested sign The global appreciation of the visual, aural or conceptual similarity of the marks in question must be based on the overall impression given by the marks, bearing in mind, in particular, their distinctive and dominant components. The earlier mark is the word mark ‘Sasse’. The protection of a word mark concerns the word as such and not the specific graphic or stylistic elements accompanying that mark.

The verbal element ‘SASSENACH’ of the contested mark has, contrary to the allegations of the holder, no meaning for the relevant public and is, therefore, distinctive. Likewise, the unicorn device of the contested sign has no particular meaning in relation to the goods and is distinctive.

THE SASSENACH’ in the contested sign are the dominant elements as they are the most eye-catching.

Visually, the signs coincide in ‘SASSE’, which represents the entire earlier mark. The signs differ in the representation of a unicorn and the additional letters ‘-NACH’ (after SASSE) and the non-distinctive elements ‘The’ as well as ‘UNIQUE SPIRITS’ in the contested mark. Thus, the single word element of the earlier mark is fully contained in the most distinctive verbal element of the contested mark. That fact alone is a clear indication of a visual similarity. Therefore, the signs are similar to a below-average degree.

Aurally, the signs coincide in the syllables ‘Sas-se’, which is the sole and distinctive element of the earlier mark and the beginning of the most important verbal element of the contested sign, ‘Sas-se-nach’. The signs differ in the last letters of this word (one syllable), ‘nach’, and in the first verbal element of the contested sign, ‘The’. The fact remains that the earlier mark is entirely included at the beginning of the most important verbal element of the contested sign.

Conceptually, the signs will always be dissimilar as the contested mark will be understood with at least one meaning, namely the unicorn in the contested mark. As the signs have been found similar in at least one aspect of the comparison, the examination of likelihood of confusion will proceed.

d) Distinctiveness of the earlier mark The distinctiveness of the earlier mark is one of the factors to be taken into account in the global assessment of likelihood of confusion. In the present case, the earlier trade mark as a whole has no meaning for any of the goods in question from the perspective of the public in the relevant territory. Therefore, the distinctiveness of the earlier mark must be seen as normal.

e) Global assessment, other arguments and conclusion The goods at issue are identical. They target the general public, who possesses an average degree of attention. The earlier mark has a normal degree of distinctiveness. The signs are visually similar to a below average degree and aurally similar to an average degree since the sole and distinctive element of the earlier mark, ‘Sasse’, is entirely reproduced at the beginning of the contested sign’s only fully distinctive verbal element, ‘Sassenach’. Evaluating the likelihood of confusion implies some interdependence between the relevant factors and, in particular, a similarity between the marks and between the goods or services.

Considering all the above, especially taking into account that the earlier mark is entirely reproduced in the contested sign and used for goods that are identical, the Opposition Division finds that there is a likelihood of confusion on the part of the public. Therefore, the opposition is well founded on the basis of the opponent’s German trade mark registration It follows that the contested trade mark must be rejected for all the contested goods. As the earlier right German trade mark registration leads to the success of the opposition and to the rejection of the contested trade mark The Sassenach for all the goods against which the opposition was directed.

The trademark status was "totally refused", meaning that THE SASSENACH UNIQUE SPIRITS trademark cannot be registered in the EU. If SH's trade mark application is refused, he can file an appeal. He must file his notice of appeal within 2 months from the date of the refusal decision (August-September) and the grounds of appeal must be filed within 4 months from the same date of notification (October-November). But, He did not appeal and last November the EUIPO confirmed by letter the provisional refusal of his trademark and refused its protection in the European Union. The final decision was published on 14 December 2023.

Conclusion

The EUIPO’s decision of the Board of Appeals, regarding its whisky has a “displacement” because Sassenach whisky cannot be registered as a trademark in the EU, the Sassenach trademark was refused. SH must be aware the significance of the total refusal decision regarding its whisky brand. If he was planning to recover from a legal dispute by putting his gin on an impromptu Sassenach tour around US last summer, proving that his recent EU legal battle was a mere bump in the road, he should have thought twice. He lost a legal battle to register his Sassenach whisky brand as a European Community trademark ® in 27 states. It is a big difference. It seems that if Heughan wants to continue selling its whisky, it will have to change the name.

LALLYBROCH SPIRITS registration:

United Kingdom

Canada

USA

[aviaposter]

Airbus A380 Malaysia Airlines

Registration: 9M-MNC Type: A380-841 Engines: 4 × RR Trent 972-84 Serial Number: 084 First flight: 14 Mar 2012

Malaysia Airlines Berhad, branded and operating as Malaysia Airlines, is the flag carrier of Malaysia. The airline is headquartered at Kuala Lumpur International Airport. Malaysia Airlines flies to destinations across Europe, Oceania and Asia from its main hub at Kuala Lumpur International Airport. Malaysia Airlines traces its history to Malayan Airways Limited, which was founded in Singapore in the 1930s and flew its first commercial flight in 1947. In 2011, Malaysia Airlines proceeded with its order of 6 Airbus A380 aircraft to envision a solution for the slot constraints the airline faced with few European routes. Nine years later, during the COVID-19 pandemic, the airline decided to retire and return all 6 of its grounded Airbus A380 aircraft.

Poster for Aviators. aviaposter.com

[runwayrunway]

No. 24 - Icelandair's Special Liveries

Congratulations to Icelandair's Hekla Aurora livery for being my first multi-request. And for a special livery, no less!

So, as a quick supplement to my main Icelandair post, I'm going to discuss the airline's three special liveries (excluding those which are crossovers with other brands). They've even been kind enough to provide a page for each, describing their various inspirations and how they relate to Icelandic identity.

Þingvellir

I'm starting with Þingvellir. Painted on a Boeing 757-300 registered TF-ISX, this livery was released in 2018 to celebrate 100 years of Icelandic independence and also something involving football, which in a very classic moment are treated as being equivalent in weight. I think Iceland may have won at the football? If you are aware of the context of the football, please don't tell me. I don't care about football.

Her colors are drawn from the Icelandic flag. It's really incredible how many flags out there manage to be red, white, and blue. It's honestly a kindness on Icelandair's part to not have those colors dominate their livery to begin with because it's incredibly saturated with flag carriers. (Red, white, and green are another similarly done-to-death scheme.)

Although I think the actual cross-shape of the flag could have been used to some decent effect, I have no real problem with where we ended up. I think this is recognizable as the Icelandic flag and visually pleasing. The first time I saw this I thought it was a heritage livery, because I didn't know off the top of my head what Icelandair's old liveries actually looked like. I think if they'd done this back in the day they would have been the talk of the tarmac.

Looking at it from the right angle, though, I can't deny that when you add in the glossy modern look of the Icelandair logo and the yellow nacelles it does sort of look like a football jersey somehow. Unsure if this is intentional, but all in all I just think this looks nice and I genuinely think if you did something about the yellow this would be a better standard livery for Icelandair than most airlines have. It's quite unique, as far as what's flying today.

Grade: C+

A few notes to close out: first, 'Þingvellir' is the name of the aircraft. Icelandair names all their planes after features of Icelandic nature, and Þingvellir is a national park known for being the site of parliamentary sessions. 'Þ' is pronounced roughly like 'th' in English.

Second, you may notice a distinct...how do I put this? Longness about her. This is because

('normal girl' here means 'narrow-body airliner'). image by @lobstersinmyhouse.

and I really like that.

Vatnajökull

Vatnajökull is a slightly less long but still delightful normal girl, a Boeing 757-200 with the registration TF-FIR. Icelandair bills her as the world's first flying glacier. I don't think there was much of a risk of anyone else getting that record, but she...sure is!

Vatnajökull is a fairly self-explanatory livery. It's an incredibly detailed glacier scene, representative of the very landmass for which the airplane is named. From Icelandair's website:

Even if you have lived in Iceland your whole life, the wonders of Vatnajökull never cease to amaze and enthrall. The largest glacier in Europe tumbles down the highest mountain ridge in Iceland, creating tremendous icefalls just above the southeast part of Route 1. The ice giant covers 8% of Iceland and is up to 1000 meters (3280 feet) thick. That equals 30 meters of ice evenly spread over all of Iceland – but we are in fact quite happy to keep it where it is. The Icelandic climate can be challenging enough without adding dozens of meters of ice on top of us.

It's actually somewhat difficult to find much more to say about her. This is just a very pretty glacial landscape drawn onto an airplane, and I think it looks very very nice.

This paint job is undeniably both pretty and impressive. I do sort of wish the tail and engines had been integrated as well, but what we got is more than alright.

Vatnajökull also features a glacier-themed interior, including glacier-themed headrests and drinks carts and, of course, some lovely blue mood lighting. The whole package makes me want to go potholing in a glacier very badly. They've definitely put a lot of effort into making the world's first flying glacier, and they've succeeded in that.

Grade: B

Hekla Aurora

It was very hard to choose pictures of this plane to include in this post. Hekla Aurora is stunning. She looks dramatically different depending on the lighting, but no matter which angle she's seen from she looks gorgeous and vivid.

Hekla Aurora is named for the active volcano Hekla and the aurora borealis, two noteworthy features of Iceland's unique natural environment. Obviously, though, she leans a bit towards the latter part of the name. The plane even comes with special interior mood lighting like Vatnajökull.

This looks so nice. It's even more striking than the simple blue Vatnajökull has. I want to fall asleep on this plane more than anything else in the world.

This plane is basically Icelandair's flagship. I swear this is one of the best-known planes flying right now. And she deserves every bit of it. This is a uniquely beautiful paint job and I am severely envious of anyone who has ever been able to fly on her.

I do, again, wish more had been done with the engines and the tail, but it's really hard to say anything about Hekla Aurora because this is just as much of an art piece as it is an airplane livery.

I have it as an active goal of mine to see her in person, even if from a distance, while she's still in service.

Grade: A

Unfortunately, this request was timely in the worst possible way. On the 7th of July, Icelandair announced their intention to acquire between 13 and 25 Airbus A321XLR airplanes. This is an interesting move from an airline which has up until now exclusively operated Boeing aircraft, but Boeing's refusal to actually build a 757 successor is a separate conversation. What's important to note is that Icelandair's special 757s are getting on in years. Hekla Aurora is nearly 30 years old. While far from derelict, that's definitely around the point most major airlines will begin to retire their planes. The confirmation of Icelandair's intentions to acquire a replacement model just makes it even clearer.

There is time to talk about what Icelandair will do going forward, what new special liveries they'll make. It's clear that all their existing ones are born from an appreciation for Iceland, and I'm sure they won't stop just because their planes are going to look a little different ten years from now. But It feels like an important time to voice my appreciation for TF-FIU, who has been bringing the northern lights everywhere Icelandair flies for nearly 10 years, even as those years finally begin to wind down.

[awesome-casuallyfamouscollector]

#3 Volvo EX30 — The China-made (but with a Swedish passport) crossover is starting to live up to the hype, jumping to the 3rd spot on the table in only its 3rd full month on the market. The model had 7,642 registrations in March. Note that its slightly bigger, but much older, sibling, the XC40 (recently renamed EX40), does not seem affected by this, with the Belgian-made SUV scoring its best result in 10 months (5,595 registrations in March). Expect the EX30’s sales to continue strong in the coming months, maybe even crossing the five-digit barrier (fingers crossed). Currently Volvo’s cheapest model(!), starting out at 39,000 euros vs. the 40,000 euros of the gasoline XC40, the EX30 is Volvo’s smallest model — the size of a VW ID.3. While it cannot be considered cheap (for that it would have to cost less than 35,000 euros), it can nevertheless be considered well priced, especially considering the premium standing it holds. Regarding the EX30’s March results, the distribution of deliveries show a push in three markets, with the UK (1,510 units), France (1,388 units), and the Netherlands (1,173 units) being the only ones above 1,000 deliveries, followed from afar by Sweden (652 units)(..)

P.S. The Volvo EX30 example well illustrates the mechanism of how American ICE vehicle manufacturers and the other companies that do not produce affordable electric cars will be kicked out of the European car market...! Tesla is too expensive and fails to offer a viable alternative to replace mass market ICE vehicles, but the Volvo EX30 is a completely different story: reasonable size perfect for Europe, acceptable range, good speed and quite reasonable price...! So, actually Tesla had lost affordable EV competition...

[appgrowing]

New Open World Game Topped Pre-registration, Another Masterpiece by Nuverse

Recently, many new games from leading developers have gone on an advertising spree. In addition to Moonton's Watcher Of Realms, according to AppGrowing, Nuverse's Dragonheir: Silent Gods started a massive advertising campaign, topped the Google Play Pre-registration, and became a Top 5 game among loads of games that are already released by top Chinese developers.

Source: AppGrowing

Dragonheir: Silent Gods is about to be launched  in September 2023, according to data.ai. After the release of the global version of Earth: Revival（《星球：重啟》） in February, Dragonheir: Silent Gods will be the second Nuverse game to be available worldwide this year, carrying the company's expectation of building a global brand.

01 An Open-world TRPG on 5-Year Development and $15 M

Dragonheir: Silent Gods is a D&D open-world semi-real-time strategy RPG. It is said to have taken five years to develop and cost over $15 million, making it the most "heavyweight" of the known Nuverse games.

In terms of art, Dragonheir: Silent Gods combines vintage oil painting with the widely accepted dark western fantasy style, differentiating it from the "cartoonish" games of the same genre. Delicate character and scene modeling make the game looks sophisticated.

Image Credit: Dragonheir: Silent Gods

Of course, in the case of the increasingly competitive game market, "appearance" alone is not enough to attract players. Officially, the game story text is now approaching 1 million words, and all the dialogue is in English voice-over, including the invited DND series "Critical Role" voice actor Mathew Mercer. Moreover, with the support of high-level music, Dragonheir: Silent Gods tries to revive the D&D-style fantasy world in all aspects.

Along with the vast worldview and plot, the main selling point of Dragonheir: Silent Gods is the "open world adventure" gameplay. Players can freely explore the game world, collect resources, solve challenges, and learn about the characters‘ stories.

Dragonheir: Silent Gods has little innovation in combat. The game adopts a normal turn-based model, incorporating auto chess gameplay to enhance strategy. Players select characters to arrange a team of 5 to fight, and there is a common TRPG "dice throwing" in the process.

Similar to Earth: Revival, Dragonheir: Silent Gods will be released on multiple platforms. According to the official website, the game will not only be available on the mobile platform of App Store and Google Play but also on Steam.

02 Advertising Strategy of Dragonheir: Silent Gods

According to AppGrowing, Dragonheir: Silent Gods began advertising on May 24, which coincides with the opening of the game's PC and Android beta test in Hong Kong, Macau and Taiwan of China.

Source: AppGrowing

In terms of media, Dragonheir: Silent Gods mainly invested in Meta Audience Network, Messenger, Instagram, and Facebook, and the share of each is relatively average. Its target markets are in Europe and America. The ad format of the game is mainly in-feed, while creatives are mostly horizontal (including square) videos.

Source: AppGrowing

The creatives of Dragonheir: Silent Gods focus on the content of the game itself and did not go too far, probably because it is still in the early pre-registration advertising stage.

Showing World View & Scenes

DND theme is appealing enough for European and American players. Dragonheir: Silent Gods focuses on the abundant and detailed surroundings in the video, labeling the game as "high quality" and attracting players interested in the genre.

Some creatives also combine the exploration gameplay. For example, the following video shows the beautiful scenes of several maps through "team exploration".

Showing Characters

Characters have always been one of the promotional methods for RPG games. Dragonheir: Silent Gods stated that the number of heroes and NPCs in the game has exceeded 200, and the content is also used in ad creatives.

For example, this video shows the character's exquisite modeling at the beginning, and then turns to its combat skills, maximizing the audience's understanding of the character.

In addition to the direct display of characters, Dragonheir: Silent Gods also released many "character customization" ads. Besides the presets, the game supports a variety of detailed numerical adjustments, with a quality beyond the normal brutal character customization. It even shows the common "property points" of TRPG, highlighting the game's unique features.

From the advertising point of view, such character customization videos are mostly used for MMO games, which can capture a wide range of players. It may drive Dragonheir: Silent Gods to broaden its target audience.

Showing Strategy Gameplay

Dragonheir: Silent Gods has created ads showing the strategic gameplay. For example, this creative shows the animation effect of characters coming on the battlefield and discharging their skills in turn. Elements such as kill clears and blast damage figures highlight the excitement of the fight and attract users interested in this kind of gameplay.

Generally speaking, the current creatives of Dragonheir: Silent Gods revolve around the three major directions of game art, characters and gameplay to do simple display, and the entire idea is rather restrained, more to advertise as an auxiliary means of brand exposure. But considering the various ads of Earth: Revival after its launch, perhaps we will see more interesting ad creatives when Dragonheir: Silent Gods is officially released.

03 Will it be "the Year of Game" for Nuverse?

Entering 2023, Nuverse has announced three games, the globally released Earth: Revival, Dragonheir: Silent Gods in pre-registration, and CoA（《晶核》）, which is aimed at Mainland China and will be released on July 14. These three are different in art style and gameplay, but all present a high quality. Earth: Revival performed well in Hong Kong, Macao, and Taiwan of China, having taken the Top 2 in Taiwan iOS Top Grossing games. It was launched in Japan in April and once entered the Top 30 of the iOS Top Grossing games. The anime-style ARPG CoA have exceeded 9 million pre-registrations, according to the official website.

From the establishment of the Game Department in 2018, ByteDance has been exploring the game development for the past 5 years. Although there have been news of studio dissolution and project cancellation, Nuverse has done a lot of work, especially in mid core & hard core games, and some of them performed excellently. For example, the female-oriented game Flower Ariel (《花亦山心之月》)  and the Earth: Revival that confronted with Tencent and NetEase in the theme of doomsday survival.

The exposure of 3 new games in 2023 H1 reveals a clear increase in Nuverse's game productivity and self-development strength. Whether ByteDance's mid core & hard core games can gain more achievement this year is up to the performance of Dragonheir: Silent Gods and CoA.

*The content and media in this article are protected by copyright laws. Some information is cited from public sources for illustrative purposes only, with ownership retained by the original authors. This article provides general information only and is not meant as opinion or advice for specific situations.

Follow AppGrowing's social media accounts or register immediately at AppGrowing to learn more mobile advertising insights.

LinkedIn: @AppGrowing

Twitter:@AppGrowing

Facebook: @AppGrowing

[e-carlease]

One of the best things about electric cars in 2023 is that we are now seeing 1st generation models from the “early years” being improved, revised and facelifted. For the early-adopters in the UK’s EV market, we are grateful for those consumers and businesses for having the foresight and courage to invest into all-electric technology in 2018 / 2019 / 2020, when little was known on how good this form of transport would be (and when public charging infrastructure was still in its early inception). And VW’s electric Golf replacement, the ID.3, was first shown to the world in 2016 before being pushed into production in 2019 with deliveries taking place around 2020 around Europe (including the UK). As one would expect, the ID3 was fairly popular, amassing some 11,032 registrations in 2021 (it was the 3rd best-selling EV in the UK) followed by becoming the 4th best-selling UK EV with 9,178 registrations in 2022! (see SMMT for more details - https://media.smmt.co.uk/). Launching with a Pure battery (45 kWh), Pro battery (58 kWh) and Pro S configuration (77 kWh), VW’s all-electric hatchback filled a necessary hole in the UK’s automotive market, which was historically dominated by SUVs and luxury / prestige options. Winning awards, like the Which? Best Buy of 2023 (https://www.which.co.uk/reviews/new-and-used-cars/volkswagen-id-3-2020), does prove that this is very much the zero-emission Golf equivalent.   

 But the “future of driving” is not a completed model and the German group have now confirmed a series of external, integral and technological improvements to this popular EV (see VW - https://www.volkswagen.co.uk/en/electric-and-hybrid/electric-cars/the-new-id3.html). As the “evolution of electric mobility” continues, the brand have confirmed some truly existing updates including:

  Exterior - new colours such as Dark Olivine Green,     sharper profile at the front together with new tail light clusters and     dynamic turn signals plus IQ.Light LED matrix headlights set to be     offered. New alloy options including the 19” Wellington and 20” Sanya     alloys, a new Exterior Package will allow drivers to add LED matrix     headlights with automatic lighting control, LED tail lights, illuminated     strip between headlights and tinted rear windows. An Exterior Packages     PLUS includes a panoramic roof and sun blind;   

  Interior - increased options on the dash and door trim,     together with higher quality finish. Ability to upgrade to the optional     electric seats with massage function and high-quality fabric. New     panoramic glass roof with “heavenly views” and sunblind; and

   Technology and safety - 8-colour ambient lighting,     Travel Assist with adaptive lane guidance and predictive cruise control,     Emergency Assist, Area View with 4 cameras, Adaptive Cruise Control, Lane     Keeping Assist and Park Assist Plus can all be added to your new ID3.       

 Not unlike many other brands, the ID.3 will be utilising over-the-air updates for continual improvements coupled with the We Connect ID app for synergising your vehicle to your mobile device. Many EV customers enjoy the facility to start and stop charging, or warm their vehicle, from the comfort of the app.  

[market-insider]

Reishi Mushroom Market: Detailed Insights on Size, Share, and Growth Potential

The global reishi mushroom market size is expected to reach USD 13.60 billion by 2030, is anticipated to expand at a CAGR of 12.0% from 2024 to 2030 according to a new report by Grand View Research, Inc. There has been a significant global shift in dietary and lifestyle habits. Urbanization and consumerism have heightened awareness of lifestyle-related disorders, driving a rise in the consumption of synthetic food products. Consequently, consumers are increasingly opting for functional foods and beverages, which are promoted for their benefits beyond basic nutrition. These products offer high nutritional value and help reduce the risk of illness.

A significant factor driving the growth of the reishi mushroom market is the increasing consumer interest in natural and holistic health solutions. As awareness of the potential health benefits of reishi mushrooms, such as immune support, stress reduction, and anti-inflammatory properties grow, so does the demand for these products. This trend is further bolstered by a growing body of scientific research highlighting the therapeutic effects of reishi mushrooms, encouraging more consumers to incorporate them into their wellness routines.

Regulations play a crucial role in shaping the functional mushroom supplements market, impacting various aspects of the industry. One key effect is the establishment of quality and safety standards, ensuring products meet specific criteria to protect consumer health and confidence. Strict regulations on labeling and marketing claims promote transparency, preventing misleading practices and providing consumers with accurate product information. Adherence to Good Manufacturing Practices (GMP) is essential for maintaining consistent product quality, fostering trust and reliability. Where necessary, product registration and approval processes ensure safety and efficacy evaluations before market entry.

For More Details or Sample Copy please visit link @: Reishi Mushroom Market Report

Reishi Mushroom Market Report Highlights

Conventional reishi mushroom possess a share of 67.0% in 2023. Conventional farming methods allow for large-scale production of Reishi mushrooms, making them more widely available to meet global demand. Conventional Reishi mushrooms have a long-standing presence in the market, with established consumer bases and trusted brands

The usage of reishi mushroom in pharmaceutical sector possesses a share of 34.46%. Reishi mushrooms are highly valued for their medicinal properties, including immune system support, anti-inflammatory effects, and potential anti-cancer properties. These benefits make them a popular ingredient in pharmaceutical products. Reishi mushrooms are incorporated into various pharmaceutical formulations, such as capsules, tablets, and extracts, designed to provide targeted health benefits

Asia Pacific held a market share of 45.66% in 2023. Rising health consciousness among consumers in the Asia Pacific region is driving demand for natural health supplements, including Reishi mushrooms, renowned for their immune-boosting and overall wellness properties. In Asia, there is a strong focus on preventive healthcare, where natural remedies and supplements such as reishi mushrooms are favored for their potential to prevent diseases and maintain health

Europe is expected to grow at a CAGR of 12.2% during 2024 to 2030. European consumers are increasingly prioritizing their health and wellness, resulting in a growing demand for natural and functional foods. Reishi mushrooms, celebrated for their numerous health benefits, align perfectly with this trend. In Europe, there is a significant shift towards holistic and preventive healthcare. Consumers are turning to natural supplements such as reishi mushrooms to prevent diseases and enhance overall well-being

For Customized reports or Special Pricing please visit @: Reishi Mushroom Market Report

We have segmented the reishi market report based on nature, application, and region.

[bizexllc]

Top 10 Benefits of Establishing a Subsidiary Company in Dubai

Dubai’s status as a global business hub makes it an attractive location for multinational companies looking to expand their operations. Establishing a subsidiary company in Dubai can offer a range of benefits that contribute to business growth and operational efficiency. A subsidiary company, a separate legal entity from its parent company, provides numerous advantages regarding market access, regulatory compliance, and financial management. Here’s a detailed look at the top 10 benefits of establishing a subsidiary company in Dubai.

1. Access to a Thriving Market

Dubai is strategically located at the crossroads of Europe, Asia, and Africa, making it an ideal gateway for accessing regional markets. Establishing a subsidiary company in Dubai allows businesses to tap into the city’s vibrant and diverse market. Dubai’s consumer base is affluent and growing, providing ample opportunities for companies to expand their market reach and increase their revenue. This accessibility is crucial for businesses leveraging Dubai’s role as a central hub for global trade.

2. Business-Friendly Environment

Dubai is known for its business-friendly policies and supportive regulatory environment. The city offers a range of incentives for foreign investors, including tax benefits, simplified regulatory processes, and a robust legal framework. Businesses can benefit from these favourable conditions by setting up a subsidiary company in Dubai, facilitating smooth operations and growth. Utilising Company Formation Services in Dubai can help streamline this process and ensure compliance with local regulations.

3. Enhanced Credibility and Brand Presence

Having a subsidiary company in Dubai can significantly enhance your company’s credibility and brand presence in the Middle East. It demonstrates a long-term commitment to the region and helps build trust with local clients and partners. A physical presence in Dubai can also improve brand recognition and foster stronger relationships with customers and stakeholders. This enhanced credibility is vital for establishing a solid market position and attracting high-value clients.

4. Tax Advantages

Dubai offers a favourable tax regime, including no personal income tax and low corporate tax rates. Additionally, certain free zones in Dubai provide 100% tax exemptions on corporate income and profits. Establishing a subsidiary company in Dubai allows businesses to take advantage of these tax benefits, which can result in significant cost savings and improved profitability. Understanding TAX & VAT Services in Dubai is crucial for maximising these advantages and ensuring compliance with local tax regulations.

5. Access to a Skilled Workforce

Dubai boasts a highly skilled and diverse workforce, with professionals from various industries and backgrounds. By setting up a subsidiary company in Dubai, businesses can tap into this talent pool and recruit skilled employees who are well-versed in international business practices. Access to a skilled workforce can enhance operational efficiency and drive innovation within the company. This access is particularly beneficial for businesses seeking specialised skills and expertise.

6. Simplified Regulatory Compliance

Dubai’s regulatory framework is designed to support business growth and ensure compliance with international standards. Establishing a subsidiary company provides access to local legal and regulatory expertise, which can help navigate the complexities of compliance. This includes adhering to labour laws, business licensing requirements, and other regulatory obligations. Leveraging Business Trade Licenses in Dubai services can facilitate compliance and streamline registration.

7. Supportive Infrastructure

Dubai is renowned for its world-class infrastructure, including state-of-the-art office spaces, transportation networks, and communication systems. Setting up a subsidiary company in Dubai means benefiting from this modern infrastructure, which supports efficient business operations and connectivity. The city’s infrastructure is designed to cater to the needs of businesses and facilitate smooth daily operations.

8. Opportunities for Business Expansion

Dubai’s dynamic business environment presents numerous opportunities for growth and expansion. Establishing a subsidiary company allows businesses to explore new market segments, develop strategic partnerships, and engage in regional trade. The subsidiary can act as a springboard for further expansion into neighbouring markets, leveraging Dubai’s strategic location and business connections.

9. Financial Stability and Security

Dubai is known for its financial stability and robust banking sector. The city’s financial system is well-regulated, offering a secure environment for conducting business transactions. By setting up a subsidiary company in Dubai, businesses can benefit from access to reliable financial services, secure banking facilities, and a stable economic environment. This stability is crucial for long-term business success and risk management.

10. Cultural and Economic Diversity

Dubai’s cultural and economic diversity provides a unique business environment that fosters innovation and growth. The city is home to a mix of cultures, industries, and business practices, creating a vibrant and dynamic market. Establishing a subsidiary company in Dubai allows businesses to tap into this diversity, gain new perspectives, and leverage various business opportunities.

Conclusion

Establishing a subsidiary company in Dubai offers numerous benefits that can drive business success and growth. From accessing a thriving market and enjoying tax advantages to benefiting from a skilled workforce and supportive infrastructure, Dubai provides an ideal environment for expanding operations. The city’s business-friendly policies, financial stability, and cultural diversity further enhance the attractiveness of setting up a subsidiary.

By leveraging these advantages, businesses can position themselves for long-term success in one of the world’s most dynamic and strategic markets. Establishing a subsidiary company in Dubai can be a pivotal step in achieving your business goals, whether you are looking to enhance your brand presence, explore new growth opportunities, or benefit from a favourable regulatory environment.

Read More:

Interested in learning how to establish a subsidiary company in Dubai? 

Discover the essential steps and expert insights by clicking here: How to Establish a Subsidiary Company in Dubai.

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Gearing Up for INTERMOT Cologne 2024

The excitement of motorcyclists will soon reach new levels as INTERMOT, the biggest German motorcycle exhibition, is preparing for the 2024 edition. Intermot Cologne 2024 is breaking off from the past by shifting to a yearly calendar, and moving into winter months.Cologne will become the ultimate destination for motorcyclists right at the right time to begin the new season of biking. The newly updated Intermot Cologne 2024 dates coincide perfectly with the winter motorcycle vacation, ensuring that riders can enjoy the latest offerings as they prepare for the upcoming season. Let’s talk about the details of the show in greater depth.

The Show’s Details and Show Information about Intermot 2024 Cologne

The show will offer visitors an inside look at the latest models and offer the chance to view them in person. Intermot Cologne 2024 promises a full showcase of all the new models. The show will give visitors the chance to feel and experience the bike, which helps riders find their ideal ride to enjoy the coming season.

Intermot 2024 isn’t only about bikes. It’s an all-encompassing experience for enthusiasts of motorbikes and dealers. Participants will be able to browse through an array of brand new models, get professional advice from manufacturers teams, and discover the right accessories for the bike and the rider. It hopes to provide both trade as well as end-users with helpful details while providing an unforgettable holiday shopping experience. The program of the event is tailored to the time of year, promising an atmosphere of joy and an opportunity to show the joy of motorbikes in the days leading up to Christmas.

Intermot Cologne 2024 is Uniting Forces with Major Players for Ultimate Success!

Before the registration process officially starts The INTERMOT Cologne 2024 event has been endorsed by key industry players. Brands like BMW Motorrad Germany, Kawasaki Motors Europe N.V., and Yamaha Motor Europe N.V. have expressed interest, which shows the enthusiasm of the industry.If the curtain is lifted to the INTERMOT Cologne 2024 it will be clear that the excitement is there. With a newly revised schedule for winter and wide array of thrilling activities, this event will change your experience riding a motorbike. The show will leave lasting memories for those who ride and create the conditions for an exciting bike season in the months ahead. If you plan to display your motorcycle at this renowned trade show, it’s important to choose a reliable exhibit stand maker that is located in Cologne. Stands Pro is the most well-known business in the region.

Exhibitor Profile: INTERMOT attracts exhibitors from various sectors of the motorcycle, scooter, and bicycle industry, including:

Motorcycle Manufacturers: Leading motorcycle manufacturers showcasing their latest motorcycle models, concepts, and innovations across different categories such as sport bikes, cruisers, touring bikes, and adventure motorcycles.

Scooter and Moped Brands: Manufacturers of scooters, mopeds, and urban mobility solutions presenting their latest models, electric scooters, and alternative fuel vehicles for urban commuting and transportation.

Motorcycle Parts and Accessories Suppliers: Suppliers of motorcycle parts, accessories, aftermarket products, and customizations, including helmets, apparel, protective gear, exhaust systems, and performance upgrades.

Bicycle and E-Bike Manufacturers: Bicycle brands and e-bike manufacturers showcasing their latest bicycle designs, electric bikes, folding bikes, and cycling accessories for enthusiasts and commuters.

Motorcycle Services and Lifestyle Brands: Providers of motorcycle services such as motorcycle training, insurance, financing, and lifestyle brands offering motorcycle-inspired apparel, merchandise, and accessories.

Why Attend the Show:

Product Showcase: Explore a comprehensive range of motorcycles, scooters, bicycles, and related products from leading industry suppliers, gaining insights into the latest trends and innovations in the two-wheel industry.

New Product Launches: Get exclusive previews and first looks at new motorcycle models, concept bikes, and innovative products unveiled by manufacturers and exhibitors at INTERMOT.

Networking Opportunities: Connect with industry professionals, enthusiasts, riders, and influencers from around the world, fostering collaborations, partnerships, and business relationships in the motorcycle and bicycle sector.

Test Rides and Demonstrations: Experience hands-on test rides and demonstrations of the latest motorcycle models, electric bikes, and scooters, allowing attendees to experience the performance and features firsthand.

Educational Seminars and Workshops: Attend informative seminars, workshops, and panel discussions covering topics such as motorcycle safety, rider training, motorcycle tourism, and industry trends in the two-wheel sector.

Organiser Website Link for More Info: For more information about INTERMOT 2024, including registration details, exhibitor information, and the event program, please visit the official website: INTERMOT

In summary, INTERMOT 2024 is a must-attend event for motorcycle and bicycle enthusiasts, industry professionals, and businesses, offering valuable networking opportunities, product showcases, test rides, educational sessions, and insights into the latest trends and developments in the two-wheel industry.

[regimarksia]

First, brand registration Europe managed by Regimark SIA as renowned service provider gives you legal protection for your brand in all European Union (EU) member states. This means that if someone else tries to use your brand, or a similar brand, in one of these countries, you can take legal action to stop them. Moreover, something like UK trademark search can be important if you plan to expand your business into other EU countries in the future.

[regimark]

The Importance of Registering a Trademark in Europe

In today’s highly competitive global market, securing your brand is more crucial than ever. For businesses looking to establish or expand their presence in Europe, it is essential to register trademark Europe. Doing so not only protects your brand but also enhances its value across a vast and diverse market.

Why Register a Trademark in Europe?

When you register a trademark in Europe, you gain exclusive rights to your brand in all 27 European Union member states. This means you are legally protected from unauthorized use, imitation, or infringement throughout a significant portion of the global market. Whether you’re selling products or services, having your trademark registered in Europe ensures that your brand is safeguarded against competitors.

The Benefits of European Trademark Registration

Comprehensive Protection: A European trademark registration offers coverage across all EU countries, making it an efficient way to protect your brand across multiple jurisdictions with a single application.

Cost-Effective: Instead of registering trademarks individually in each country, you can register a trademark in Europe through a single application process, saving both time and money.

Brand Recognition: A registered trademark in Europe helps establish and reinforce your brand identity, making it easier for consumers to recognize and trust your products or services across the continent.

How to Register a Trademark in Europe

To register a trademark in Europe, you must file an application with the European Union Intellectual Property Office (EUIPO). The application should include a clear representation of your trademark and specify the goods or services it covers. Once approved, your trademark will be protected across all EU member states.

Conclusion

Registering a trademark in Europe is a strategic move for any business aiming to protect its brand and thrive in one of the world’s most lucrative markets. By securing your trademark, you not only safeguard your intellectual property but also strengthen your brand’s reputation and market position across Europe.

[aviaposter]

Boeing 727-200 Mexicana

Registration: XA-MXB Named: Villahermosa Type: 727-264 Engines: 3 × PW JT8D-17R Serial Number: 22662 First flight: Aug 31, 1981

Compañía Mexicana de Aviación, S.A. de C.V. (commonly known as Mexicana) was Mexico's oldest airline and one of the oldest continuously single-branded airlines (after KLM, Avianca and QANTAS), and Mexico's biggest and flagship airline before ceasing operations on August 28, 2010. The headquarters of the company were in the Mexicana de Aviación Tower in Colonia del Valle, Benito Juárez, Mexico City. In addition to domestic services, Mexicana operated flights to various international destinations in North America, Central America, the Caribbean, South America and Europe. Their primary hub was Mexico City's Benito Juarez International Airport.

Poster for Aviators. aviaposter.com

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How Footwear Testing Labs in the UAE Support Export Compliance and Global Market Access

The United Arab Emirates (UAE) has established itself as a hub for trade and commerce, with an ever-expanding presence in global markets. As the demand for high-quality products continues to rise, particularly in the fashion and footwear sectors, the need for stringent testing and compliance has become more crucial than ever. Footwear testing lab in the UAE play a vital role in ensuring that products meet international standards, enabling local manufacturers and brands to gain access to global markets. This blog will explore how these labs support export compliance and facilitate market entry on a global scale.

The Importance of Export Compliance in the Footwear Industry

Export compliance refers to the adherence to international regulations, standards, and requirements that govern the sale and distribution of products across borders. In the footwear industry, compliance is not only a legal requirement but also a key factor in gaining consumer trust and securing market share in competitive global markets.

Footwear products must meet a range of standards, including safety, quality, environmental, and chemical regulations, which vary by region. Failure to comply with these standards can result in product recalls, legal penalties, and the loss of market access. For brands based in the UAE or those looking to export from the UAE, ensuring compliance with international standards is essential for successful market entry and sustained growth.

The Role of Footwear Testing Labs in Ensuring Compliance

Footwear testing labs in the UAE are equipped with state-of-the-art technology and expertise to conduct comprehensive testing that ensures products meet the necessary standards for export. These labs offer a range of services that are critical for compliance, including:

1. Chemical Testing

One of the most important aspects of footwear testing is chemical analysis. Many countries, particularly in the European Union and the United States, have strict regulations regarding the use of certain chemicals in footwear. For example, the REACH (Registration, Evaluation, Authorization, and Restriction of Chemicals) regulation in the EU restricts the use of harmful substances such as lead, cadmium, and certain phthalates.

Footwear testing labs in the UAE conduct rigorous chemical testing to ensure that products are free from harmful substances and comply with these international regulations. This testing not only protects consumers but also ensures that products can be legally sold in markets with strict chemical safety standards.

2. Physical and Mechanical Testing

Physical and mechanical testing assesses the durability, safety, and overall quality of footwear products. This includes tests for:

Abrasion Resistance: Ensuring that the material can withstand wear and tear.

Slip Resistance: Testing the sole's ability to prevent slips and falls.

Tensile Strength: Measuring the material's resistance to breaking under tension.

Flexing Endurance: Assessing the footwear's ability to endure repeated flexing without cracking.

By passing these tests, footwear products demonstrate their ability to meet the performance standards required by different markets. This is particularly important for exports to regions with stringent safety and quality regulations, such as North America and Europe.

3. Environmental Testing

As global awareness of environmental sustainability grows, many markets have introduced regulations that require products to meet specific environmental standards. This includes testing for the use of sustainable materials, compliance with eco-friendly manufacturing processes, and the reduction of carbon footprints.

Footwear testing labs in the UAE provide environmental testing services that help brands align with these global trends. By certifying that products meet environmental standards, these labs enable brands to access eco-conscious markets and appeal to environmentally-aware consumers.

4. Compliance Documentation and Certification

In addition to testing, footwear testing labs provide the necessary documentation and certification required for export. This includes certificates of compliance, test reports, and other documentation that verifies a product's adherence to international standards.

Having the appropriate certification is crucial for gaining access to global markets. Retailers, distributors, and regulatory authorities often require proof of compliance before allowing products to be sold in their regions. Footwear testing labs in the UAE ensure that brands have all the necessary documentation to support their export efforts.

Facilitating Global Market Access

Footwear testing labs in the UAE do more than just ensure compliance; they also play a pivotal role in facilitating market access for local brands. By providing comprehensive testing and certification services, these labs help brands overcome the barriers to entry in international markets. Here’s how they contribute:

1. Navigating Complex Regulations

Different countries have different regulatory requirements for footwear products. For instance, the European Union has its own set of regulations, while the United States follows another. Navigating these complex and often varying regulations can be challenging for brands.

Footwear testing labs in the UAE possess the expertise to guide brands through the intricacies of international regulations. By staying up-to-date with the latest standards and requirements, these labs help brands understand and meet the necessary criteria for export.

2. Enhancing Product Credibility

In competitive global markets, product credibility is key to success. Footwear that has been tested and certified by a reputable lab carries more weight in the eyes of consumers, retailers, and distributors. Certification from a recognized testing lab in the UAE not only enhances product credibility but also increases the likelihood of acceptance in international markets.

3. Reducing Time to Market

Time is a critical factor in the fast-paced fashion industry. Delays in gaining market access can result in missed opportunities and lost revenue. Footwear testing labs in the UAE provide efficient and timely testing services, helping brands expedite the certification process and reduce their time to market.

By streamlining the testing and certification process, these labs enable brands to launch their products in global markets more quickly, giving them a competitive edge.

4. Supporting Brand Reputation

In the global marketplace, brand reputation is everything. A single compliance issue or product recall can severely damage a brand's reputation and hinder its ability to succeed in new markets. By ensuring that products meet the highest standards of quality and safety, footwear testing labs in the UAE help protect and enhance brand reputation.

This support is particularly valuable for emerging brands that are looking to establish themselves in new markets. By partnering with a reputable testing lab, these brands can build trust with consumers and retailers alike, paving the way for successful market entry.

The Future of Footwear Testing in the UAE

As the UAE continues to strengthen its position as a global trade hub, the demand for footwear testing services is expected to grow. With increasing emphasis on quality, safety, and sustainability, brands will need to invest in comprehensive testing to meet the evolving standards of international markets.

Footwear testing labs in the UAE are well-positioned to support this growth, offering the expertise and technology needed to help brands navigate the complex landscape of global trade. As the industry evolves, these labs will play an increasingly important role in ensuring that UAE-based brands can compete on the world stage.

Conclusion

Footwear testing labs in the UAE are essential for ensuring export compliance and facilitating global market access. By providing comprehensive testing and certification services, these labs help brands meet international standards, navigate complex regulations, and reduce time to market. In a competitive global marketplace, the support of a reputable footwear testing lab can make all the difference in a brand's ability to succeed. As the demand for high-quality, compliant products continues to rise, the role of footwear testing labs in the UAE will only become more critical, helping brands achieve their global ambitions and maintain their reputation for excellence.

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