#brewwork

[never-sated]

Gizmo brews don't always land for me, but we had to support for Equality NC.

Positive side effect, it's also a pretty taste IPA.

[jtremblayphotos]

Brewery Tank (2022) // Link in bio for prints . . . #blackandwhite_photos #nevadabrewworks #brewery #leagueoflenses #streetdreamsmagazine #tank #vintage #lens #brewerytank #lasvegas #photos #grainisgood #photoftheday #justgoshoot #feelgood #nightshots #brewworks #mainstreet #latenights #liminality #blackandwhitephotos #capturethemoment #photographysouls #fujilove #throughthelens #grain #fujifeed #fujifilmxseries #fujixpro2 #moment (at Las Vegas, Nevada) https://www.instagram.com/p/CkY1rNmPmlT/?igshid=NGJjMDIxMWI=

[thisdrinkinglife]

Full Moon Malt Strawberry from the Full Moon Brewwork, a micro-brewery n restaurant in Patong, on the resort island of Phuket, Thailand.

https://www.thisdrinkinglife.com/full-moon-malt-strawberry/

[sdmyers-stuff]

What does this #cellarwoman do on a quiet night at the brewery? Why she dry hops our all female brewed beer and does CIP on our brite tank named R2B2! Might even go crazy and finish construction on the new merch crates (it has WHEELS!!) #cellarwoman #cellarwork #nanobrewery #nano #brewwork #BreweryLife #MysticCT #barleyheadbrewery #DowntownMystic https://www.instagram.com/p/B9aXfksAZIJ/?igshid=110qef4s0pl7f

[joankellyforever]

Had a great night with awesome friends!

[peilincorbanese]

Pure Michigan. No filter. Natural beauty. #puremichigan #fremontmichigan #sunset #brewworks #gerberlife #nofilter (at Brewworks of Freemont) https://www.instagram.com/p/B1MNsXMHawY/?igshid=gicqd5jzudwc

[rodjbeerventures]

Saucy Brewworks Habituale Beer Review

[nwbeerguide]

Woodinville businesses Bosk Brewworks and Hophead's Taproom team up in support of Hopelink with the upcoming release of "HOPE-HEADS IPA"

Press Release

In the coming weeks, something special will be maturing in the care of Woodinville's Bosk Brewing Company. With the tentative name of “HOPE-HEADS IPA" and brewed for Hophead's Taproom, this beer is an homage to the men and women of Hopelink who fight poverty every day. Together with participating alehouses in the Puget Sound, Bosk and Hophead's will be supporting this worthy charity by donating $1 from every pint of Hope-Heads IPA sold starting July 20th thru November 30th.

Hopelink is a non-profit organization working to help end poverty in our community. Hopelink works with clients through various programs that can increase their income, improve their employment potential, maintain stable housing, and when appropriate, advance their education.

Started by former brewery employees at some of California's most famous brands, Hophead's Taproom is the latest craft beer bar, to call Woodinville home. With 24 draft options to choose from, coupled with a pub menu featuring sandwiches and calzones, Hophead's sounds like the kind of spot to watch a game, play some checkers, or simply sit down and read a book. Located at 14141 on Woodinville Duval Road, the ownership and manage Jay Farias hope you will not only stop in for a pint and a bite but come back, July 20th when they tap one of the first kegs of "HOPE-HEADS IPA".

For more information on Hophead's Taproom, visit https://www.hopheads-taproom.com/. And stay tuned for updates associated with other locations and events, featuring "HOPE-HEADS IPA".

About Bosk Brewing

Welcome to Bosk Brew Works! We are a Northwest-made, German-inspired 30bbl craft brewery and beer hall located in the booming craft-alcohol scene of Woodinville, Washington. Check out our schedule of events below for games, music, food trucks and more. We don’t currently serve food in the Taproom so we welcome you to bring your own or feel free to use Uber Eats, GrubHub, or Doordash to bring some great local restaurant flavors to you at the brewery.

Kids and dogs welcome, Prost!

from News - The Northwest Beer Guide http://bit.ly/2WQDdgl

[krujuice]

Bible over Brews: 102, The many great works, of David Burnett! Pt. 1 David Burnett fills the guys in on several of his papers and the deep contextual philosophy it takes to parse the truth in scripture; while sipping on MKE Brewing and Saucy BrewWorks! https://open.spotify.com/episode/5JOPRDiQqX8fUZs2Frzaog?si=LGvGYno4QoeCRYb28mm8uA&utm_source=copy-link #podcast #bible #beer #Christian #Catholic #wine #alcohol #Cleveland #Ohio #evangelical #church #history #popculture #geekculture #verseoftheday #bibleverse #Inspiration @mkebrewco @saucybrewworks #buylocal #craftbeer #religion #martialarts #microbrew @anchorfm https://www.instagram.com/p/CazniaLOXNZ/?utm_medium=tumblr

[justharmless]

Unironic Tweed is a killer Barleywine...collaboration between Rushing Duck, Community Brewworks and CIA Brewery...#beer #craftbeer #drinkcraftbeer #drinklocal #craftbeerlover #beergeek #craftbeergeek #beerporn #craftbeerporn #beergasm #craftbeergasm #barleywine #rushingduck @rushingduck

[vyasgiannetti]

Design, Communication Trends in the Alcobev Industry

Addressing the elephant in the room — India is a dark market where alcohol brands have had to hide behind surrogates such as music, waters, and sodas for years in order to reach out to the audience. However, the tide is slowly changing.

Gone are the days where alcohol is associated with dingy-looking liquor stores adorned by dusty bottles or with men in ganjees seeking desi daaru and sale through store shutter windows late into the nights.

Today, as the taboo around alcohol starts to wear off, in new-age urban India the alcohol industry is also starting to shift dramatically at a fast pace. Drinking culture is becoming normalised and in fact flourishing; giving rise to brands innovating, finding newer ways to market themselves and actively engaging with their audiences.

Vyas Giannetti Creative is an advertising agency in India. Over the years, we have worked with a number of brands in this industry, to help them address various problems their brands have faced. From repositioning and branding exercises to marketing and communication, being one of the top advertising agencies in Mumbai, Vyas Giannetti Creative (VGC) has been able to help these brands across the board.

There are a number of emerging trends in design and communication for the alcobev industry and we’d like to demonstrate some of these through two of our projects -

1. Foster’s, one of the world’s leading beer brands, had trouble connecting with their audience when they launched in India. VGC helped position them for the local context and rolled out a holistic communication strategy, right from brand activation to product advertisements and much more.

2. TJ’s BrewWorks is a brand with a national ambition that opened its first microbrewery in Pune. With microbreweries being a relatively new concept in India, we needed to find a way to educate the audience about the concept of homebrewed beers to differentiate it from the standard beer. To do so, we strategically branded the company, created an environment and various elements within it that showcased the different types of beer on offer, developed communication and a whole lot more.

Now, let’s take a look at some of these trends we spoke about earlier.

Innovative Packaging:

When it comes to beer, most beer drinkers prefer a nice, cold one. Warm beer is despised by beer aficionados, the world over. But, how does one tell if your beer is cold enough to drink. 10 minutes in the refrigerator? 20 perhaps? There’s isn’t really a science or guide to getting this bit right.

              When Warm

To fix this, VGC had designed thermo-sensitive packaging a beer brand. The packaging would reveal a hidden element (like a mountain or the degree symbol, as depicted in the visual) when at or under the preferred temperature for consumption (anywhere between 4 to 7 degrees Celsius for a typical lager) and this element would disappear, when it was warm. This way, even before picking up a bottle or pulling it out of your fridge, you’d know that your beer was cold and ready to consume.

           When Cold

Immersive Experiences:

Today’s consumer prefers experiences over products (oh, that typical millennial mindset!). They are interested in engaging with their environment rather than just sitting around and having a drink. They like to get into the thick of things. So, when we set out to design the brewery, we wanted to create an experience that was definitely out of the ordinary, by making the whole place conversational and engaging the audience across all touch points.

                                           Beer Mood Swatch                         

         Revolving Beer Menu — For those that can’t make up their mind

                                      Conversational Table Mats

Our intent was to establish the brewery as a place that not only brewed beer but also brewed conversations, art, music, news and much more. So, from interactive table mats and coasters, where consumers could fill in answers to certain questions and win a ‘six-pack’ to a blackboard where people could draw or write about what was brewing in their lives, the whole space was designed to interact with the consumer. We even created a beer mood swatch so that consumers could pick a beer based on their mood. Even the menu was playful and interactive. All of this really helped bring alive the place and made it the preferred destination to get a brew.

                           The beer lounge model at an airport

                            The beer lounge adapted for a pub

We were also tasked with creating immersive beer lounges, which were aligned with the parent brand’s positioning; these would offer a customer maximum control over the brand experience while delighting their five senses and also help in driving in traffic. The beer lounges were designed to have chill pits, a bar area and a lounge area for people to relax and move around in. Created for people to actually chill in while getting some of their favourite beer, this model could also be replicated in public spaces and pubs all across the country, from airports to malls and more.

Engaging the audience:

As the mindset of the audience shifts and brands become more inclusive towards them (especially women, who make up a large share of their customer base), it is becoming increasingly important for alcohol brands to actively engage with their diverse target group across various touch points.

A universally simple way to do this is to use elements of humour in your communication. This can be across mainline communication, or in our (India’s case) across customer experience points.

Fun ‘O Clocks

Standees, Banners and Collaterals to bring alive the brand’s positioning

                                  Funny quips under bottle caps

Cheeky lines, punchy captions and engaging visuals are the norm. It helps make the brand more relatable and inclusive. Also, adding an element of fun, helps the brand stay buzzy and entertaining for the end consumer. From pubs to breweries and from experience design to ATL (restricted) communication we have used elements of fun across various places, to playfully engage & captivate our audience.

Compelling Associations:

Earlier, alcohol brands used to settle for being passive sponsors with their logos strewn all over a baseball field or cricket stadium. Today, a lot of brands are developing properties of their own, engaging with new audiences and chartering new paths for customer engagement. Associating alcohol with music however, is a no-brainer.

Invites and Communication for the stand-up event with Vir Das

Coasters with different messages that you could share with a friend or pass to a stranger to begin a conversation with

For one of our clients, we helped curate and create a unique (at the time) platform to associate the brand with — stand-up comedy. Back when stand-up comedy was at its nascent stage in India, we celebrated comedy through LOL evenings — a series of shows anchored by Vir Das, in pubs and bars across the country. This helped us establish the brand as an innovator that was doing something different.

Bringing the brand alive online:

The internet and social media are the perfect place to bring your brand alive. Especially in India, where brands are restricted in terms of mainline communication, the online channels have fewer restrictions, allowing brands to engage directly with their audiences.

Giving people the opportunity to share a talk about their favourite brew

A whole lot of merchandise and gear that could be won or purchased

The Result — A huge number of fans in an extremely short span of time.

For clients in the restricted space, the key is to make the communication engaging, impactful and fun. In fact, we did this at a time where social media marketing was still relatively new to India. From gifting & promoting merchandise to badges, exclusive content, contests and other engagements, the campaigns we created and executed, helped boost engagement and awareness of these brands.

As audiences become younger and as the media by which we engage with them becomes even more diverse, it is important for brands in the alcobev industry to find newer, innovative ways to engage with them, is our belief as an advertising agency in India.

From using cutting-edge technology, to crafting immersive experiences and engaging with talented creative agencies, brands are doing everything they can to stay ahead of the competition.

So, how can you increase your brand’s edge?

Well, watch this space or log on to our website — www.vgc.in for help with your brand or to just watch out for more emerging trends and techniques to tackle the ever-evolving alcohol market. We are one of the top advertising agencies in Mumbai.

Article as featured in Ambrosia India (The Magazine for the Alcobev Industry)

[boozedancing]

Beer Review - Perrin Brewing Co. Carrot Cake Cream Ale

We review @PerrinBrewing Carrot Cake Cream Ale on the latest episode of A Tasting at #TheMurderTable. #CraftBeer

There’s no shortage of ideas coming out of the BrewWorks at Perrin Brewing Co…

Pineapple Upside Down Cake IPA? Check! S’more’s Stout? Check! Malted Milk Ball? Check!

And now, Carrot Cake Cream Ale!

We love desserts and cakes and candies. And we love all of the crazy concoctions that the BrewMeisters at Perrin have come up with so far which we’ve been lucky enough to sample, so when we heard that…

[sdmyers-stuff]

Awww.... another beer kicked for the season.... #byebye to our seasonal favorite, #Crantankerous.... see you again in 2020! #nanobrewery #smallbusiness #brewwork #cranberry #supportsmallbusiness #supportlocal #MysticCT #DowntownMystic (at Barley Head Brewery) https://www.instagram.com/p/B6HPNBIg1Uy/?igshid=1oewhqakh4j4k

[inhopswetrust]

Not much of a pale ale but one hell of a view! The beer in picture is Chalawan by Full Moon Brewworks. Conceived in Thailand 🇹🇭 and brewed in Australia 🇦🇺. It's pretty much a standard APA. Not great, not terrible. But sipping it while enjoying a 360 view of downtown Bangkok from the 35th floor was more than great! If you are ever in Bangkok I definitely recommend you visit Brewski rooftop craft beer bat. Cheers! 🍻 (at Brewski Sport Bar, Radisson Blu Plaza Bangkok) https://www.instagram.com/p/B8orKXXDt1_/?igshid=us5g7uums7ki

[paworn]

Full Moon Brewworks - Chatri IPA https://www.instagram.com/p/B6GnNHlHyXB/?igshid=1vn6ad3dl05c6

[carneynj]

"The Brewworks" 16x20 Minwax wood stain on panel www.carneystudios.net #contemporaryrealism #cityscapepainting #bethlehempa @thebrewworks @igbethlehem (at Fegley's Bethlehem Brew Works) https://www.instagram.com/p/B5LjTZanXE6/?igshid=1notacwfb1bp1