#but those Buzzfeed series worked because they were simple and the focus was on the guys and not the production value

[homethelongwayaround]

Genuinely my main thing with the Watcher thing (I watch their stuff but I’d never consider myself a die hard fan) is that I really want to see the back end projections and business plans that went into this. Show me how their math mathed to the point that this seemed not just viable, but an improvement upon YouTube at this moment in time.

I’ve been watching it unfold all day and seeing the comparisons to Dropout, the unfortunate optics of reinstating the “let’s go eat stupidly expensive stuff” show as your first big new thing for the platform while also saying you don’t have money to do the “TV-quality” things you want, all that’s fine and dandy and not incorrect. But I just can’t see how this is financially going to win out.

I wish the boys the best, hope it works out for their sakes, and I hope regardless that one day we get an idea of what the decision making process was. Not the vague “ad revenue ain’t what it used to be” type comments they made in their very not-reading-the-room announcement video, but actual numbers. I’m super interested.

[sarahmarshall3]

Lesson 1: The social, audience and growth roles within newsrooms

Not the modern journalism course timetable. Private Eye.

I’m about to meet my fourth cohort of  Interactive Journalism MA students at City University, London.

I step out of my role as head of audience growth at Vogue International for two hours a week to teach the practical element of the social media, community and multimedia management module; Adam Tinworth teaches the theoretical side.

Here are my notes from the first lesson. This covers:

What does a social media editor do?

What’s audience development?

What is a growth editor?

How have these roles changed within the past year?

What are news publishers looking for in entry level social journalism graduates?

What does a social media editor do?

News organisations started to introduce social media editors about a decade ago to gather and distribute news via social, predominantly using Facebook and Twitter. Here’s an interview from 2009 with Alex Gubbay, the first social media editor at the BBC, explaining what his role would be.

Asked in the Guardian interview if he would play a role in the distribution of news, he said: 

“Indeed, part of my work will be to extend the news and distribute them into the social networks, so that people can discuss them. We learn from the discussions that built on the stories themselves, pick up details we missed, or factor them into how we are approaching a story.”

The role was fairly similar – though needed less explaining to fellow journalists – when I joined The Wall Street Journal as a social media editor in December 2013.

I remember explaining back then that there were four areas to the role:

Engagement

Traffic

Reach / Brand awareness

Social newsgathering

Engagement

I first got interested in social media when, in 2007 and 2008, I was a broadcast journalist. The commercial radio station I worked for had fantastic community of people who would text in. This was the time that Facebook and Twitter started to gain traction and I enjoyed similar listener and engagement online. Ten years on and social provides a way for news brands to host communities of readers. This happens through commenting on site and social and Facebook groups, for example. A social media editor may respond to comments or take an action as simple as liking an Instagram post or Facebook comment, showing the reader the news brand is listening.

In 2014 I wrote how engagement is key to keeping people returning to a news site or brand.

Traffic

Facebook, Twitter, Pinterest, Reddit and other social platforms have been an important source of traffic to news sites. News startups sprouted up as Facebook and other platforms provided millions of eyeballs to stories. And while Facebook traffic has dropped significantly over the past year (more on that later), it still provides 28% of traffic to the news publishers that use Parsely, an analytics tool.

Reach / brand awareness

A social media editor also plays a role in increasing the brand awareness of a publication. I remember hearing Buzzfeed UK editor in chief Janine Gibson speak at Hacks/Hackers in December 2015 when Buzzfeed traffic had exploded. She made the point that even though the site of course cared about on-platform engagement, it was equally as important for Buzzfeed to have brand reach, whether logo on a social card on Twitter or a native post on Facebook.

Social newsgathering

Social newsgathering has become a whole field in itself, with agencies such as Storyful and organisations like Bellingcat being the pioneering experts. But for many social media editors, their role extends to monitor trends, hot topics and news events via social.

What is audience development?

Audience development roles have developed over the past five years. As this 2014 Digiday article notes, “The New York Times’ Innovation Report pointed out the need for audience-development specialists to get Times content in front of more readers.”

This 2017 Digiday article explains the current climate – and how audience development a focus for both the newsroom and for the commercial side of the business.

“Audience development has become core to how publishers scale and make money. But now the question facing publishers is how to ensure it serves all sides of the business, whose interests often conflict.”

“Once a role that mainly focused on SEO, audience development has become more complicated because of the explosion of ways publishers can find and distribute content, from their own platforms such as newsletters and apps to external ones such as social media outlets and bots.”

“At the most fundamental level, both the business and edit sides want to reach new and existing audiences. But from there the interests can diverge. Whereas the newsroom wants to maximize the reach and impact of its journalism, the sales side is rewarded for growing ad revenue, which could lead it to prioritize certain audience segments over others. And then there is driving subscriptions and marketing other products like events and commerce.”

Blogging about an ONA conference on audience development in 2016, I offered this definition of audience development

“Audience development is about taking the overall goals of the news organisation, whether they be advertising revenue and/or a growth in the number of paying subscribers, and working backwards to develop a strategy to help the news organisation achieve those goals.”

I still agree with my definition from a couple of years ago and expand it to say the field involves identifying a target audience and reaching those people and keeping them engaged.

And, of course, audiences may be engaged off platform. For example, launching Vogue on Snapchat has delivered millions of new, loyal weekly readers. But our owned and operated sites get zero traffic from Snapchat. So what’s in it for the publisher? Brand reach, young audiences and revenue share from the Snap advertising.

What does an audience growth editor do?

Julia Haslanger wrote this Medium post in 2015 answering that question. She quotes Thomas McBee, Quartz’s inaugural director of growth. 

“McBee says that when there’s an obstacle to growth, it’s most often an editorial obstacle, such as a story not being framed or headlined in a way that will resonate with the audience.” 

That still holds true. As head of audience growth I spend a lot of time guiding headline changes.

Here are Haslanger’s points on the role of a growth editor:

Identifying potential new audiences

Reaching out to people who might be interested in a specific story or event.

Shaping stories — and particularly headlines — to resonate with readers

Following up with new readers to build a relationship

Pushing the organization to go beyond the regular sources for stories

Analytics. Analytics. Analytics.

Assigning and shaping stories on trending topics

Events

I manage an eight-person audience growth team and consider our function as supporting the audience growth of the network of Vogues and GQs.

I’m advertising for a maternity cover and state in the ad that the primary function of my role as "responsible for audience development strategy, guidelines and a consistent approach to headlines, content packaging and SEO and identifying editorial opportunities based on audience data.”

Audience growth, in my view, relies on a three-part strategy:

Content strategy

Distribution strategy

Community strategy

The content strategy part includes:

Shaping stories. It’s helpful to think that every digital story starts with an audience of zero and it is our job as audience growth editors to find the right audience for that story.

Thinking audience-first in how people will find stories. That might mean commissioning a story that plays into a Pinterest trend, for example.

Guiding a broad offering of stories that appeal to large numbers of people

That includes evergreen content that delivers long-tail audiences

Shepherding in-depth, quality reporting that delights and keeps readers returning

Developing series to attract loyal readers

The distribution strategy part of the role includes:

SEO, social, email newsletter, and off-platform strategies

Working with product to ensure sites and platforms are optimised for search

The community strategy part includes:

Ensuring the brands host conversations and communities to keep people engaged and connected

And all of the above are underpinned with data.

What’s changed in the past year?

As this is my fourth year of teaching and updating my slides, it’s apparent that this year the social, audience and growth roles have shifted due to the Facebook algorithm change.

The move by Facebook to prioritise friend and family posts over those from news organisations and brands was announced in January. But Facebook traffic had been dropping for several months.

Data from Chartbeat (the first chart) and Parsely (the second chart) shows Facebook traffic declined throughout the previous year.

This algorithm change particularly hit VC-funded, ad-supported news startups including Mashable, Vice and Buzzfeed. But there have been positive stories for some publishers this year. Chartbeat noted in May that mobile direct traffic started to eclipse Facebook traffic, suggesting readers were going direct to sites rather than accessing via Facebook.

And social, audience and growth roles have shifted with the algorithms. The editors’ roles still include Facebook but there’s renewed focus on the following:

Search / SEO. You will have noted the rise in Google traffic in the charts above

Email newsletters, which offer direct relationships with audiences

Diverse and distributed traffic, including Flipboard, Pinterest, Upday, for example

What are news publishers looking for in entry level social journalism graduates?

In the final part if lesson 1, I take the students through the skills that publishers are looking for by going through job ads (such as this one, this one, this one, this one and this one. 

I see my teaching role as equipping the trainee journalists with those skills so they are employable on graduating from the MA in 9 months’ time.

[kidsviral-blog]

Facebook For Felons

New Post has been published on https://kidsviral.info/facebook-for-felons/

Facebook For Felons

Kamaal Bennett built a social platform for incarcerated gang leaders. It’s already changing how they see themselves, and the outside world.

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Chris Ritter/BuzzFeed News

Early in 2014, Jacqueline Nugent came across an online profile written by Roderick Sutton, her ex-boyfriend and the father of her teenage daughter. Hosted on a website called Live From Lockdown, the profile featured much of the personal information we now regard as the web standard thanks to Facebook: a head shot, a hometown, a nickname, an institution, some groups, an inspirational quote. It also included a long “about me” section that ended with an old social media refrain: a bitter recrimination of an ex — Jacqueline.

I am the father of two queens (daughters). I lost total correspondence with one due to the fact her mother was responsible for my incarceration. She snithched [sic] to the F.B.I because she was scorned about my relationship and fathering a child with another female.

Nugent was shocked: It was the first time she’d heard anything from Sutton in eight years, since her testimony at a 2006 trial helped put him in federal prison for armed robbery. Sutton’s Live From Lockdown profile gave all the details of that incarceration: His sentence (17 years), his time served (eight), his inmate number, and his institution (Allenwood, a medium security prison in Pennsylvania). Angered, Nugent responded to Sutton’s post in the comments:

Take responsibility for you own actions Roderick and stop blaming me for your incarceration! You have learned nothing from your incarceration! Grow up! Honestly you don’t deserve freedom! Your daughter wants nothing to do with you! When you were in the free world you didn’t care about her so don’t write this bullshit on here acting like your some saint that should be granted clemency!

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If the shape of this confrontation — a digital reconnection, old grievances opened, an angry back-and-forth — feels familiar, its specifics are anything but: Live From Lockdown is the closest thing on the internet to a social network for federal inmates. Unlike the immediacy of the online networks that have come to dominate American life, Live From Lockdown might best be thought of as slow social, each post a several-stage process that is both ingenious and a reflection of the vast communication barrier between our silent incarcerated nation and our hyperconnected free one.

“Network” is something of a misnomer — federal prisoners have no direct internet access and so the “users” can’t interact directly with each other — and the site’s founder, Kamaal Bennett, calls it a “platform for social engagement.” But in its structure, its aesthetics, and its dissemination, Live From Lockdown looks and feels like any fledgling social network.

Except it’s very small. Right now, Live From Lockdown is comprised of 28 profiles of male inmates in maximum-security federal prisons around America (some, like Sutton, have been moved from maximum- to medium-security facilities). They run the gamut of ages, ethnicities, offenses, affiliations, attitudes. Each prisoner has a simple profile — a picture and identifying information — on top of a feed of blog entries. These entries, which range from dozens of words to many hundreds, tackle subjects inside and outside the prison walls: corrections officers, special housing units, and gangs, but also faith, family, current events, and psychology. Save the focus on prison and gang culture, there isn’t a huge difference between these posts and the kind of long bloggy posts, perhaps written by an eccentric relative or a friend from middle school, which show up in your Facebook feed. Many of the Live From Lockdown posts are uncommonly reflective, self-lacerating, clear-eyed, and eloquent. Some are moving.

Other websites that feature the unedited writing of prisoners exist, notably the Voices From Solitary project, by the anti-solitary-confinement advocacy group Solitary Watch, and Between the Bars, a blogging platform for people in prison that started at the MIT Center for Civic Media. But Live From Lockdown feels different: first, in its lack of an obviously stated advocacy or social justice position; second, in its attention-grabbing aesthetic and tone, from the giant, steel-colored header to the austere prison yard photos, to the rusty bevels that surround them; and third, in the composition of its “users,” who are mostly gang leaders in federal prison.

That’s deliberate. Live’s mission is “to utilize gang leadership as credible messengers to provide an unvarnished view of prison and the harsh reality facing gang members who are behind bars. A message delivered by those best equipped to deliver it to our youth in a way that will ensure the message is received, believed and heeded.” But the self-presentation of the inmates — as complex and weird and vain as anything you’d find on Facebook — makes it much more than Scared Straight.

The site is run entirely by Bennett, a 35-year-old New Jersey nonprofit executive. It’s a part-time job but a painstaking process: Bennett receives profile information and blog entries via traditional mail and CorrLinks, the Federal Bureau of Prison’s proprietary email system, then inputs them manually to the site. Bennett says he tries to add at least one new post a day; he also prints outs and mails the profiles and as many of the posts and comments as he can to the inmates, who have no other way of seeing them. In that sense, it’s an online social network that seems to exist (for the ones who rely on it most) primarily offline.

Some of the posts — which are all embedded with social media sharing widgets — receive hundreds of Facebook likes and dozens of tweets. Others receive dozens of comments. The comments are frequently encouragement from people around the world, but sometimes they come from people who know the inmates quite well.

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Chris Ritter/BuzzFeed News

Jaqueline Nugent and Roderick Sutton met as teenagers in Easton, Pennsylvania, in the mid ’90s and fell in love; they had their daughter, Destiny, when Nugent was 18. Sutton sold crack cocaine and ran with a local gang, the Yootie Yoo Crew, and when Sutton went to jail for a few months for threatening a police officer, Nugent sold for him to support Destiny. In 2003 Sutton had a daughter with another woman, and lived a secret double family life, to Nugent’s growing suspicions.

On Jan. 30, 2004, Easton police arrested Sutton outside the condo he shared with Nugent, who, furious at Sutton’s disloyalty, had offered to incriminate him. At trial, Nugent was the federal prosecution’s “star witness,” according to Sutton. Such were the accumulated bad feelings surrounding their first communcation on Live From Lockdown.

Still, Nugent, who had since married, sent Sutton a letter. While Nugent castigated him for refusing to take responsibility for his crimes, she also included a picture of Destiny, and went into detail about their new life. She felt responsible to tell Sutton “what was going on with our daughter.”

Sutton addressed the letter in a series of Live From Lockdown posts called “Understanding,” condensed here:

Just recently I received a kite (letter) that made my understanding much more clear. It also showed me how much this one person had such a profound affect on my life; and I’ve come to– Understand that justification is a way of life in our culture. Something will happen, and we’ll spend endless days, months, even years justifying why it was right or wrong!

Understand YOU are currently acting more as a problem-maker rather than a problem solver. Understand, how can amends be made among ourselves if one is trying to one up the other by throwing shade and things in their face to stir-up emotions and humiliate?

Nugent responded in the comments to one of the posts:

Understand that time is passing and we have all changed. Understand that some wounds have not healed and probably never will. Understand that you have hurt me far beyond your understanding. Understand that I can try and forgive but can never forget.

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Kamaal Bennett grew up in East Orange, New Jersey, a gritty Newark suburb known as the birthplace of Blood gang activity on the East Coast. He was the only one of his childhood friends to go to college; one of those friends, a neighbor named Tewhan Butler, eventually became the leader of the notorious Double II Bloods. Butler, who was featured on the History Channel reality series Gangland, is currently serving 30 years in federal prison after pleading guilty in 2007 to racketeering charges that included murder and conspiracy to distribute heroin.

After college and a stint working for the state of Utah during the 2002 Winter Olympics, Bennett moved back to New Jersey, where he started a nonprofit to set up sponsorships for interscholastic athletics in New Jersey cities. That organization grew from four schools in 2006 to a statewide program today.

In 2010, Bennett was spending the day at a program center in Newark, across from a housing project infamous for its gangs, when he noticed adults outside were shrinking away from something. He went outside and discovered what they were avoiding: a group of 11-year-old kids — nascent gang members. Bennett tried to start a conversation with the ringleader, but the boy wouldn’t give his name.

“It was obvious to me what his affiliation was,” Bennett told BuzzFeed News. “I said, ‘Who’s your big homie?’ and he looked at me like, ‘What the hell do you know about that?'”

Despite Bennett’s upbringing, he realized he had no way of reaching the boy, who idolized a local gang leader who had been in prison for years.

“The guy who he was talking about, you would have thought they were best friends — here it was 2011, this kid is 11 years old, how old could he have been the last time this guy was on the street? It’s an urban legend, but that’s who these kids aspire to be. They’re like celebrities.”

For Bennett, that realization was “a lightbulb moment”: The absence of information from maximum-security prisons didn’t erase the cultural influence of incarcerated gang leaders. Instead, it turned them into nearly mythical figures with an incredibly powerful allure for impressionable kids. He reached out to his old friend Butler, by that point serving his sentence at USP Lewisburg, a maximum-security prison in Pennsylvania, and told him that he wanted to reach kids like the ones outside the Newark program center by exposing them to the “authentic and uncensored” voices of the people they idolized, people silenced by, in Bennett’s words, “a dark spot that many people weren’t hearing from.”

Butler agreed, and started writing. His first posts are a series of unsparing essays about his experiences, hopes, and fears as a prisoner. They are harrowing, but not sensational: authentic and uncensored. The third post, “Awakened by Death,” describes Butler witnessing the aftermath of a cellblock murder:

“Stop cuff up now!” yell prison guards.

Though I can’t see, what is taking place is plainly obvious. Understanding that within the confines of this concrete jungle the best line of business is nobody’s business, I stay away from my door and try to begin my daily routine of hygiene etc. Maybe it was the heat, a long-simmering beef, an early morning argument or like the many who now embrace their nightmares because their dreams long ago faded… someone that’s just sick and tired of being sick and tired. Before completing my thoughts, as does the calm before the storm, all stopped- Silence!

Covered in blood from head to toe, out walked a prisoner as reserved as anything I’ve ever seen. What was seen in his eyes said it all and the screams that vibrated throughout the tight-fitted tier confirmed it. Minutes later, a stretcher was pushed down the tier in no hurry for the inmate on top was already blanketed by the sheet that walks you from this life to another.

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Chris Ritter/BuzzFeed News

In the months following their reconnection, Roderick Sutton and Jacqueline Nugent kept up their exchange over Live From Lockdown. It followed a pattern: Sutton would write something mixing conciliation and rancor, and Nugent would follow up in the comments in a similar tone. Often, the topic was Destiny, who Sutton refers to by her middle name, Sadesia. In a post titled “Is this woman scorned justified?” Sutton wrote:

I’ve finally accepted my actions and reactions years ago! My hate, bitterness and contempt also subsided years ago! For what it’s worth, I AM SORRY for the hurt I’ve caused others, including Sadesia! MAYBE SOMEONE NEEDS TO DO THE SAME! WHY IS THIS SOMEONE STILL TRYING TO TEAR ME DOWN?! YOU’RE CONTRIBUTING TO THE DESTRUCTION! LIVE YOUR LIFE POSITIVE! That’s what Live From Lockdown is about. This isn’t Facebook, Google+, Twitter, Instagram, Vine, or Youtube. Save all that negativity for those sites!

In the comments, Nugent responded:

Congratulations,but action speak much, much louder than words…. I am happy you received my letter and commenting now on your lockdown live. Nothing in my letter was negative at all make this clear and I wrote you a letter on my thoughts. I am older and wiser now as I hope you are….Oh and btw(by the way) I love your title a bit negative isn’t it? I was scorned by you honestly didn’t I have a right to be? You had almost ruined a very good women! But a great man came along and helped that women be great! Thank my husband for that amongst other things like raising your daughter. She is not a trip in the park but he does a great job as her step father. I truly hope you are a grown man now with all these qualities you say you have and hopefully learned alot about this experience…

Sutton’s next post, “Mission Impossible?” was even more openly contrite:

About seven or eight years into my bid I realized who and what the fuck I had become!! I realized I had put a lifestyle above what should’ve been royalty to me, my family, particularly my daughters!

In the comments of “Mission Impossible?”, Nugent posted a picture of Sutton’s two daughters, standing arm in arm and smiling. Several years after Sutton went to prison, Nugent became friends with the mother of his other daughter, and the two girls became friends. Nugent added a caption to the photo:

Regardless how I have felt about anything you have done to me I made sure they know each other and have a relationship.

Shortly after she posted the photo, Nugent received a letter in the mail addressed to Destiny, from Roderick. It was 25 pages long.

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Tewhan Butler’s writing on Live From Lockdown proved popular, and early analytics showed the majority of the site’s traffic came from mobile devices. That was an encouraging sign: Black and Latino kids in the poor neighborhoods Bennett wanted to reach, whose families frequently can’t afford computers, may get their only internet access through smartphones. (It may have also been a sign that inmates themselves, who frequently, and illegally, gain access to contraband phones, were reading the site from prisons.)

Still, Bennett knew it wasn’t enough. To effectively reach vulnerable kids around the country, he needed representatives on the site from different regions and different gangs. He talked to Butler.

“I said, ‘Listen, if we’re really gonna have the impact we’re looking to have, we have to get other people from other affiliations here. ‘Cause the kid who’s a Latin King might not tune in to what you have to say.'”

Due to his status as a high-profile gang leader, Butler was being held in the Special Management Unit at USP Lewisburg, which houses, as Bennett told BuzzFeed News, “1,000 or so of the most influential or disruptive inmates in the federal system.” That gave him easy access to important inmates with different stripes. Ironically, this kind of cooperation was probably only possible in prison, where gang rivalries are often put on hold and hostilities frequently take racial dimensions.

That’s how Bennett built out Live From Lockdown: on a referral basis, thanks to the initial efforts of a particularly charismatic prisoner. And it’s still how it works today. Interested inmates send Bennett a request via CorrLink, and Bennett sends approved new “users” a welcome letter and asks them to write a brief biography. Compared to the instant, or near-instant verification processes social media users are accustomed to, this half-digital, half-physical system, built on actual relationships, trust, and discretion seems almost shockingly arduous. Given the degree to which the voices of incarcerated Americans are segregated from the national conversation, however, it feels nearly miraculous.

The initial goal of Live From Lockdown was to bring those voices to at-risk kids — and the site still has that element. But it also proved valuable for another at-risk group: the inmates themselves. Prison reform advocates — and prisoners — frequently point to the act of writing as an invaluable form of therapy for the incarcerated, especially for inmates in max prisons and segregation units, in which programs are strictly limited because of security concerns.

“It is is a source of sanity for people who are desperately clinging to it in an environment that is designed to deprive you of your personality and your humanity and ultimately your sanity,” said Jean Casella, the co-founder of Solitary Watch.

The site’s profiles serve both as connections to the outside world — stories like Roderick Sutton’s are not unique — and, maybe even more significantly, affirmations of their subjects’ existences, rare sources of pride. Some of the inmates involved with Live From Lockdown hang printouts of their profiles on their cell walls.

That self-expression can have consequences. In February 2013, an inmate at USP Canaan, in Pennsylvania, fatally stabbed a corrections officer. Soon after, Tewhan Butler wrote a post for Live From Lockdown titled “Inmate Reaction To Killing Of Corrections Officer At USP Canaan”:

A lot of things transpire between inmate and C.O. as a result blatant disrespect. Just two days ago, I was locked up and going through a normal search, which I had no problem with, when the C.O. demanded that I take my boots off outside. Looking at the bigger picture and not wanting to allow them to trap me off, I complied and began taking off my boots, one boot at a time, and handing them to the C.O.

When done searching my last boot, he removes the insole of my shoe, then throws my boot in a different direction and commands me to pick them up. This was in no way a possibility for me, as I am nobody’s “lil boy”. My refusal landed me in the hole. As you can see I’m out, but I ask- Do you honestly believe the blatant disrespect was warranted? Absolutely not! But we prisoners have nobody to turn to. We can only suck it up and move on, or allow the mental games to be played and find ourselves in more of a situation. This is in no way to say that what transpired at USP Canaan in Pennsylvania and resulted in the death of a corrections officer and Bureau of Prisons employee on Monday was justified. I’m just saying some of these corrections officers lack serious professional skills.

According to Bennett, the post landed Butler back in solitary.

Still, given the sensitive nature of the posts on Live From Lockdown, Bennett has had surprisingly little contact with prison officials. He knows that the Federal Bureau of Prisons monitors the site because his analytics show traffic coming from the Department of Justice. Though the FBOP doesn’t have any kind of official stance on Live From Lockdown, Bennett has heard privately from prison officials. “They said, ‘What you’re doing is a good thing,'” he said.

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Chris Ritter/BuzzFeed News

On Nov. 1, Kamaal Bennett published a post by Roderick Sutton to Live From Lockdown titled “A Princess to a Queen.” It was all about Destiny:

On November 3, she will turn sixteen and my little princess who I once knew is becoming a little queen who I barely know anymore. Out of these sixteen years, I’ve only been there for three of them! Her birth year, and her third and fourth years!

We incarcerated “fathers” are mere ghosts. I’m no exception! We are the source of our own destruction, and we are to DUMB, DEAF, and BLIND to that fact because we are immersed in the “street life” and crave “street cred”! Not many will dare to admit if they truly miss or care about their kid(s) because that’s not “KEEPING IT REAL” in prison!

Sadesia, I LOVE YOU, and I MISS YOU MORE THAN YOU MAY EVER KNOW or REALIZE. I JUST WISH THAT I COULD TELL YOU SO! EMBRACE WHO YOU ARE, A QUEEN! WEAR YOUR CROWN WITH PRIDE AND NEVER FORGET YOUR VALUE AND REFUSE TO ACCEPT ANYTHING LESS THAN YOUR WORTH!

Jaqueline Nugent responded soon after, in the comments:

Just to let you know she received your letter and she is still reading it. She told me it has given her a better understanding of a lot of things. She also says thank you for her birthday cards. I guess this is a start for you two.

correction

Tewhan Butler was found guilty of racketeering charges including the Oct. 19, 2000 murder of Robin Dwayne Thompson at a gasoline station in East Orange.An earlier version of this article incorrectly stated that Butler was found guilty of racketeering charges including the July 25, 2002 murder of LaQuan Brooks in front of his 8-year-old son. BF_STATIC.timequeue.push(function () document.getElementById(“update_article_correction_time_4535684”).innerHTML = UI.dateFormat.get_formatted_date(‘2014-12-21 14:58:20 -0500’, ‘update’); );

Read more: http://www.buzzfeed.com/josephbernstein/facebookforfelons

[furynewsnetwork]

DADO RUVIC / Reuters

Eric Lieberman on September 25, 2017

A Buzzfeed story arguing Facebook is run by monstrous, inhuman algorithms ignores the simple truth that humans are the ones who came up with the algorithms in the first place

As news of Facebook selling a relatively small amount of ads to a Russian firm unearthed in recent weeks, clamoring over the tech giant’s influence continues to heat up. A number of articles addressing Silicon Valley’s growing power in general, including two from BuzzFeed, point out a palpable shift with the industry, specifically its relationship to politics and society.

But BuzzFeed’s Sunday piece titled “Mark Zuckerberg Can’t Stop You From Reading This Because The Algorithms Have Already Won,” appears to be sowing seeds of fear without concentrating on how algorithms come to be: human direction.

In general, an algorithm in regards to computer science is a process or set of rules dictated by a series of calculations.

“The trouble comes in with humans, who can frequently be unpredictable in their awfulness,” Caleb Watney, technology policy associate at the think tank R Street, told The Daily Caller News Foundation. “Whether it’s saying nasty words, or attempting to manipulate the information flows of Americans to influence the election, humans are generally the problem – not algorithms.”

BuzzFeed’s Charlie Warzel asserts that Zuckerberg will likely be forced to read at least the headline of his story because the algorithm used for Facebook’s trending news section would probably detect his own name and company and compare it to his internally recorded interests.

“And there’s little the Facebook CEO can do to stop it, because he’s not really in charge of his platform — the algorithms are,” Warzel claimed.

The large majority of algorithms are created by humans, and thus can be controlled and altered by humans.

  “The algorithms are not all powerful, and we humans are not powerless,” Bret Swanson, visiting fellow at the American Enterprise Institute, and fellow at the U.S. Chamber of Commerce Foundation, told TheDCNF. “We KNOW that more of our world is seen and processed through code, and we can deploy even more technology and human ingenuity to leverage, adjust to, and mitigate that bad effects of that code.”

Warzel also contends that Zuckerberg wouldn’t know how to explain the intricacies of Facebook’s algorithms if they were called to testify in front of Congress, something that seems to be increasing in likelihood. Regardless, if Zuckerberg, the leader of his company, couldn’t explain the algorithm’s nuances in detail, surely someone can at the company, whether it’s the software engineers or the CTO.

Warzel goes even further, saying not only would Facebook probably be unable to properly describe the algorithms during a congressional testimony– which is actually very possible due to the federal government’s technology knowledge gap — but that they’re also “enormously difficult to monitor.”

“The idea that the algorithms can’t be monitored is, quite frankly, ludicrous,” Richard Bennett, one of the original creators of the WiFi system, told TheDCNF. “It’s good software engineering practice to create logs of system decision-making so the flow can be monitored, tweaked, corrected, and optimized.”

Bennet said the reason for the apparent rise of fake news inside certain echo chambers is because such activity generates advertising revenue, not because the algorithms have been left unchecked.

“The Facebook algorithms didn’t create themselves,” Bennet added. “They were designed by Facebook engineers to serve the company’s business objectives.”

As reports surfaced that Zuckerberg handed over the 3,000 ads purchased by a Russian firm to congressional investigators, the tech wunderkind promised last week to protect “election integrity” with a number of new measures.

“In the next year, we will more than double the team working on election integrity. In total, we’ll add more than 250 people across all our teams focused on security and safety for our community,” he said, enumerating other changes.

The prospect of Russian companies with connections to the Kremlin trying to cultivate a more schismatic political landscape in America by purchasing divisive political ads further worries lawmakers who long feared Russia’s influence on the U.S. presidential election.

But most of the purveyed advertisements reportedly did not focus on then-Republican presidential nominee Donald Trump or then-Democratic presidential candidate Hillary Clinton, and the total sales amounted to $100,000. As Axios reporter Sara Fischer notes, that is a very small amount, especially in a two-year time span. The small number of ads relative to the larger, massive political advertisement ecosystem means that the ultimate impact on the election was probably limited.

Fake news in general had a very limited effect on people’s opinion of the candidates, according to a study conducted by economists at Stanford and New York University.

Nevertheless, following the election, many credited or blamed the apparent rise of “fake news” and the election results particularly on Facebook.

“For all its the emotional appeal, the idea that Russia was able to change the outcome of the presidential election with a $100,000 Facebook ad buy is absurd. If it were true, then every political consultant in the U.S. would be out of a job,” Bennett told TheDCNF. “Hillary and her supporters spent lots of money on social media campaigns, just not as wisely as the Trump campaign. The election turned out the way it did because Hillary not only failed to win the white working class vote, she didn’t even bother to ask for it. Voters don’t like being disrespected.”

Facebook can still be blamed, as Warzel does, for constructing and configuring an algorithm that failed to yield optimal results. But Facebook will — and more notably, always can —  modify its algorithms to foster what it deems are desirable outcomes or even nix ones altogether. And, Facebook, valued at roughly $500 billion, could probably afford hiring additional workers to overlook the algorithms and provide additional human filtering for the platform to accompany the embedded technology.

Zuckerberg originally called “the idea that fake news on Facebook” — which he clarified was a “very small amount of the content” — could influence the election “pretty crazy.” Now, he has cooperated with official investigators, including special counsel Robert Mueller, who is investigating Russian interference in the 2016 election.

“If Zuckerberg is trapped by anything, it’s not by the power of Facebook’s algorithms,” said Whatney. “It’s by the tangle of promises he’s made to the general public about the openness of the platform and the constant ways that people are trying to take advantage of that openness for their own gain.”

A cacophony of public demands may have confused Zuckerberg and Facebook leadership, perhaps leading them to deviate from their personal convictions and business-oriented mindset.

“A year ago Facebook faced criticism for doing too much curation on their platform and now they are under scrutiny for not doing enough,” Will Rinehart, director of technology and innovation policy at the American Action Forum, told TheDCNF.

“Finding the signal from the noise is difficult, not just on Facebook, but on all platforms. Overall, I think we need to be more constrained in what we are asking of platforms. Finding an ever changing signal at scale is an incredibly hard task, which those in the industry rightly recognize,” he continued.

Warzel concluded with a reference to a New York Times article which described Facebook’s algorithms, among other things, as it’s “Frankenstein problem.”

“And in terms of responsibility, the metaphor is almost too perfect,” Warzel opined. “After all, people always forget that Dr. Frankenstein was the creator, not the monster.”

With the analogy, Warzel and TheNYT illisutrate Facebook as its own worst enemy, the creator of its possible demise. But as the creator and controller of its oft-criticized algorithms, Facebook is just as likely to be its own savior.

Facebook was unable to respond to TheDCNF’s request for comment by time of publication.

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Silent Video: How to Optimize Facebook Video to Play Without Sound

By Christina Newberry

With more than a billion video views on Facebook every day, it’s clear that Facebook video is a key part of daily life for social media users. If you’re creating videos to help promote your brand, there’s one key strategy you need to keep in mind: scripting for silence.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Why silent video rules on Facebook

For a while, videos in the mobile Facebook News Feed played with the sound turned off by default, and users had to tap the silent video clips to get sound—but no more. In February, Facebook decided that videos would automatically play with sound on mobile devices, as long as the volume on the device is turned on. This change has been rolling out gradually since the announcement was made.

When silent autoplay was the default, 85 percent of videos were watched with the sound off. It’s not clear yet how the change to autoplay with sound will impact that figure, but it is clear that you can’t assume the new policy means users will hear your audio track.

Users have the choice to turn autoplay sound off for all videos within their Facebook settings. And with publications well outside the social media space—think the Telegraph newspaper, Time magazine, and even Cosmopolitan—publishing articles on how to turn autoplay sound off, you can bet plenty of people will be choosing to continue their News Feed browsing in sweet, sweet silence.

For the record, if you want your own Facebook feed to remain sound-free, just go to Settings and toggle Videos in News Feed Start With Sound to off. Or just put your phone in silent mode: anyone whose phone is set to silent will also see silent video clips by default.

Facebook’s own data highlights why you might not want to overdo it in the audio department: 80 percent of people will actually have a negative reaction to a mobile ad that plays loud sound when they’re not expecting it—and the last thing you want is to spend money on advertising only to have people think less of your brand.

Creating videos that work with or without sound gives users choice about how they interact with your videos, so your message can speak volumes to all those who view it, whether they actually hear it or not.

Silent video ideas to optimize social video

Here are some key strategies to help you craft great Facebook videos for the silent environment.

Plan ahead and tweak your script

Rather than shoot on the fly, you’ll need to plan ahead when shooting videos that work without sound. Think about exactly what story you want to tell, and distill your key message down to its most visual elements.

If you need to incorporate some language to get your point across, think about how best to do so in a video without sound. Will you use captions? Short snippets of text onscreen? Make sure you allow visual room in your shots so you can include this text without competing with your visual imagery.

On that note…

Think about adding text

Whether it’s captions, text overlay, subtitles, or some other creative way of including language, incorporating text lets you use words even without using speech. Keep in mind that Facebook’s internal testing showed that captioned video ads were watched an average of 12 percent longer than un-captioned ads.

Focus on engaging visuals

In video without sound, you’ve got to capture attention using only what’s seen onscreen—and keep in mind that screen might be very small, since 65 percent of Facebook video views happen on mobile devices.

A talking head just won’t do, even if you provide full subtitles. Think about ways you can capture attention with color, movement, or other powerful imagery that draws viewers in and keeps them from scrolling along.

Add music or sound effects

Why would you want to add music or sound effects to a video specifically designed to work without sound? The fact is that some people will see your video with sound, especially since the recent changes to Facebook’s autoplay policy. If there’s simply no soundtrack at all, your video will get lost—or worse, make viewers think there’s something wrong with their speakers. Add in some music or playful sound effects to emphasize your message for those who literally want to hear what your video is all about.

Brands that are producing great silent social videos

For inspiration, let’s take a look at some silent video ideas from brands that are getting video without sound very, very right.

BuzzFeed’s Tasty

The short video recipes BuzzFeed shares on its various Tasty channels are hugely popular—the main Tasty Facebook page alone has more than 84 million Likes. The silent video clips show all the steps required to complete the recipe, and short text overlays list the ingredients used in the video. No sound is required to understand exactly how tasty your next meal or snack could be.

Netflix

How do you create a trailer for a TV series or movie without a powerful voiceover, attention-grabbing sound effects, or even any audible dialogue? Netflix has the formula nailed, using a mix of captions and other onscreen text in combination with fast-moving visuals to create trailer videos that draw the viewer in with or without sound.

Lowe’s

The home-improvement store’s time-lapse videos require no sound to get viewers motivated about completing projects in their houses and gardens. The specific directions are provided on the Lowe’s website, so the videos just need to get viewers keen enough about a project to click through and learn more.

Hotels.com

Hotels.com decided to acknowledge and embrace the limitations of silent video with a campaign specifically designed to be viewed sound-free. The campaign got 5 million views in its first three weeks online, and five times the average engagement for the brand. It won the 2016 Shorty Award for Best Use of Facebook.

Huggies

For its “Hug the Mess” campaign, Huggies created a series of videos showcasing the trouble that kids can get up to—and how their wipes can help clean up the mess. Since there’s no dialogue, no captions are required, and the viewer knows exactly what’s going on without a single word being said.

Squatty Potty

You say you want compelling visuals? How about a unicorn pooping rainbow-colored ice cream (yep, this one might is a bit NSFW)? There’s a reason the Squatty Potty Facebook video has more than 114 million views—it’s virtually impossible to look away.

This one’s a bit different because the video involves quite a lot of talking, so there are captions throughout—and it’s true that the video wouldn’t make sense without them. But the sheer eye-popping, mind-bending nature of the video is sure to draw in viewers even if they can’t hear the prince’s dulcet tones, making this an example of how even a video that requires dialogue can work in the silent environment if it captures viewers’ attention right off the bat.

Best tools for creating silent video clips

So, now that you’re convinced you should be optimizing Facebook videos for no sound, how do you actually make that happen?

If your video contains speech, your best bet is to use Facebook’s automated captions tool. The tool will generate a set of caption that appears overlaid on your video. You can preview the captions to ensure they’re correct, and make any necessary edits before the captions go live. You can also manually upload your own captions using an .srt file.

Other popular apps designed specifically to add text to videos include:

Vont: Choose from more than 400 fonts and make custom edits to text size, color, angle, spacing, and more. Available in English, Chinese, and Japanese. Price: Free

Gravie: Add text, overlay graphics, and clip art to your videos to convey more than words alone can say. Price: $1.99

Text on Video Square: Choose from more than 100 fonts and make custom edits to font size, alignment, and spacing. Price: Free

For more free and inexpensive tools that can help you add text to your video—or just create videos that are visually compelling enough to make an impact without sound—check out the eight apps and desktop programs listed in our Social Video Toolkit.

Note: If you’re using tools other than Facebook’s automated captions to add text to your video, and you plan to use the video in an ad, you need to be careful when selecting your thumbnail image. If your thumbnail is 20 percent or more text, it will get “less or no delivery at all” based on Facebook’s ad guidelines.

Make sure your thumbnail shows a compelling image rather than a frame of text. And keep in mind that this rule is for your own good, since Facebook research shows people respond best to ads with minimal text on the initial image.

And just to wrap up, here’s one more example of a silent Facebook video from a brand that has the concept nailed. Sure, we may be biased in saying that—but look: puppies!

The post Silent Video: How to Optimize Facebook Video to Play Without Sound appeared first on Hootsuite Social Media Management.

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10 Standout Social Media Marketing Examples From 2016

With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016.

Instead of copying these examples, use them as inspiration. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year.

1. BarkBox

BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. From their “Congratulations! You’re a dog person,” campaign to their influencer marketing efforts, they’ve really set themselves apart by being entertaining and appealing directly to their target audience.

Why It Worked

First and foremost, BarkBox’s content reaches a particularly passionate group of people—dog owners. Anyone who owns a dog immediately resonates with BarkBox’s videos and photos. Since it’s so relatable, people feel like the content speaks directly to them.

BarkBox is also an example of recognizing which social media platforms are best for your brand. Since Instagram and YouTube are both filled with photos and videos of dogs, it makes sense that BarkBox chose those two social platforms for their content.

Pay attention to who your audience is and which social networks they use. Then build your strategy around that. If you already have a following, use Sprout’s Group Report to learn more about your audience demographics.

2. Lowe’s

We may be saying R.I.P. to Vine in 2017, but that doesn’t take away from the creative social media marketing campaigns we saw from brands in 2016. Lowe’s has always stood out on Vine, and brought us some of the best content of the year. The #LowesFixInSix clips were particularly noteworthy.

For this campaign, Lowe’s put together a series of six-second stop-animation Vines that showed some DIY home improvement tips. The loops gained millions of views and earned Lowe’s plenty of media coverage.

Why It Worked

Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons. For one, the Vines were helpful. When you can create and share content that’s valuable to your audience, you’ve already won half the battle.

On top of that, the clips are extremely entertaining. The stop-motion style and use of claymation makes them immediately grab your attention, and entice you to share. Add on the fact that they’re only six seconds long, and you have a recipe for success.

Another lesson you can learn from this social media marketing example is to not be afraid to use different networks. Even at its height, there weren’t a lot of brands on Vine, yet Lowe’s saw the potential and capitalized on it. If a network looks promising and you think you can provide value on it, don’t be afraid to give it a shot.

3. Taco Bell

It’d be easy for a company the size of Taco Bell to sit back and coast through social media. However, the company continues to innovate and prove why its one of the best brands on social. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

The concept was simple. Customers could order a new unannounced menu item from 2-4 p.m on February 6th. The campaign coincided with the company’s Super Bowl ad, which is when Taco Bell finally revealed the new Quesalupa mystery item.

Why It Worked

This campaign was the perfect example of taking a multi-channel approach. Taco Bell combined Snapchat, Twitter and television in a single strategy to reach more people and appeal to different audiences.

Instead of looking at your social media profiles as separate entities, think of ways you can use them all together.

4. Burberry

In April 2016, Burberry became the first luxury brand to run a Snapchat Discover channel native ad. The company used the opportunity to promote its new men’s scent Mr. Burberry.

The campaign came at an interesting time for marketers because most brands were still skeptical of Snapchat content’s short lifespan. But as Burberry showed, Snapchat provides a different type of experience that’s just as valuable as any other content.

Why It Worked

Two words: early adoption.

When you’re the first major company to do something, it naturally garners attention. There are plenty of luxury brands on Snapchat, but by being the first to run its own Discover channel ad, Burberry made a name for itself on social.

Snapchat and Instagram Stories have proven there’s added value for content that doesn’t necessarily live forever. In fact, it gives people motivation to consume the content due to fear of missing out.

When a new social network or a feature in an existing one starts to become popular, be an early adopter. Even if you’re not the first brand on the network, there’s still value in being the first in your industry. We’re seeing this happen right now with Instagram Stories. It’s still new and a lot of brands are still hesitant to try it out. Break the ice and get active now instead of waiting.

5. BuzzFeed Tasty

BuzzFeed is no stranger to being acknowledged for its social media marketing chops. But 2016 sparked a new craze with its short video recipes hosted on BuzzFeed Tasty. The clips take a new approach to an already popular concept. Recipe videos have been huge on YouTube for years, but BuzzFeed figured how to successfully translate those videos into bite sized pieces that are more usable on other platforms.

Buzzfeed cut out the talking, prep work and other pieces commonly used in recipe videos and just included the critical parts of the videos.

Why It Worked

These video clips take something that’s typically seen as difficult and intimidating like cooking, and make it look easy. Even if they’re the same exact recipe, seeing it done in 30 seconds seems a lot more doable than a 10-minute video. It’s all about perception.

Also, the videos are valuable and get straight to the point. Give people what they want in a way that’s easy for them to digest, and you’ll see more success on social media.

6. Make-A-Wish Foundation & Disney

Social media can be used for much more than increasing sales and branding. One of the best social media marketing examples of 2016 was all about raising money for a great cause. The Make-A-Wish Foundation partnered with Disney for the #ShareYourEars campaign.

Why It Worked

Aside from being launched for a great cause, this campaign also benefited from tons of user generated content (UGC). Every time someone shared their photo with the iconic mouse ears, the hashtag reached an even wider audience.

The lesson you can take from #ShareYourEars and similar campaigns is to activate your audience through UGC. It shows you appreciate them and allows them to feel like a part of your brand.

7. Reynolds

Have you ever seen a piece of content or campaign on social media that made you think “I wish I would’ve thought of that!” Well, that’s exactly what went through most marketers’ minds when they took at look at the Reynolds Instagram page in 2016. The company turned its Instagram feed into an endless table.

To pull off the visually striking campaign, Reynolds took photos of eight tables filled with food and strung them together to create one endless table, with recipes organized by season.

Why It Worked

Reynolds is the perfect example of using social media even if you’re not selling the most exciting products in the world. People aren’t rushing to Instagram to find out about aluminum foil, but Reynolds showed that a little creativity can go a long way.

In addition to creating the visual, Reynolds also reached out to food bloggers, popular chefs and Instagram foodies to have them come up with recipes for each table.

If you’re in an industry that isn’t as thrilling as fashion, art and entertainment, think outside the box. Do something that stands out, while still being relevant to your brand and industry.

8. TOMS

TOMS is the perfect example of integrating your brand’s values into your social media marketing strategy. Rather than go the route of a giveaway, TOMS put a twist on its one-for-one shoe pledge. The company offered to donate a pair of shoes to a child in need for everyone who posted a barefoot Instagram photo with the hashtag #withoutshoes.

The hashtag generated hundreds of thousands of Instagram posts and went viral.

Why It Worked

The interesting thing about this campaign is the entrants didn’t receive a tangible prize for participating. TOMS relied on their followers’ commitment to their brand values to spread #withoutshoes.

The lesson you can take from TOMS is you don’t just want to get followers. You want followers who believe in your brand and what your company stands for. Your brand values don’t have to be as philanthropic as TOMS, but it should be something people can associate with.

For instance, Nike is all about performing at your peak performance. Whole Foods supports sustainability and natural products. By making these values known, both companies attract followers and customers that align with them. The end result is an engaged audience that helps promote their initiatives.

9. Knorr

Video marketing was wildly successful in 2016, and it’ll continue on in 2017. If you’re looking for a social media marketing example of a brand that successfully used video, look no further than the#LoveAtFirstTatste campaign from Knorr.

Knorr’s fun and entertaining campaign featured matchmaking based on food taste instead of looks and personality.

The video above went viral with 7 million views in a single day, and over 60 million throughout 2016.

Why It Worked

The power of video is undeniable. But on top of that, the Knorr campaign had an emotional connection by touching on the topic of love.

If you’re going to start creating videos for your brand, think of what emotion you want viewers to feel. Whether it’s humor, anger or in Knorr’s case, love, appealing to specific emotions will make your content memorable.

10. GoPro

We’re not featuring any specific campaign from GoPro. The reason GoPro is on the list is because they’re arguably one of the top non-celebrity brands on Instagram. The GoPro page has over 10 million followers, gets hundreds of thousands of engagements on every post and shares some of the most exciting content you’ll find on Instagram.

Why It Worked

The reason GoPro is killing it on Instagram is largely due to the content they share. You could spend hours scrolling through all the pictures and videos on the account.

GoPro also does an excellent job sharing UGC. A lot of the content they share is from customers using their products. This is a cool and subtle way of promoting how great their products are without being overly-promotional.

Try uploading content with people using your products. It’s much more compelling than generic photos that essentially look like ads. Sometimes you just have to let your product speak for itself.

Get Ready for 2017

Keep in mind that ideas are only part of the equation. You also need to monitor what’s working and what’s not. Use Sprout’s social media analytics tools to get insight into your top performing social content, audience demographics and other data that’ll help you achieve even more success in 2017.

What were some of your favorite social media marketing examples of 2016? Leave a comment below and let us know.

Source

http://sproutsocial.com/insights/social-media-marketing-examples/