#comfortretriever

[fancytails]

#SouthBaysBestDogWalker #HermosaBeachDogWalker #FancyTailsHermosaBeach #ComfortRetriever #Tracy #HBPD #HBchamber #trulyhermosa #m1sk #poopbags #LoyalDog #DogWalkers (at Fancy Tails Dog Walking & Pet Sitting South Bay Hermosa Beach)

[princetonsocialmedia]

Princeton University’s Top Social Media Moments of 2017

What was our most liked post on Facebook? Which post was retweeted the most? As 2017 winds down, we are taking a look at some of our top moments on Facebook, Twitter and Instagram.

Solar eclipse in 90 seconds

It was a week before 2017’s total solar eclipse and our team brainstormed up the idea to create a short informational video using a Princeton astrophysicist as the expert. This was a new concept and process for our team. Many of our videos are between 4-5 minutes and take several weeks of planning and filming. The results:

Facebook: #1 most watched video

Facebook: #3 most shared post

Twitter: #1 most watched video

All you need to know about the #SolarEclipse in 90 seconds with #PrincetonU astrophysicist Amitava Bhattacharjee. pic.twitter.com/lV74cAwVrZ

— Princeton University (@Princeton)

August 18, 2017

Response to federal immigration executive order

On Sunday, January 29, 2017, President Eisgruber issued a statement in response to the federal executive order barring entry to the United States for refugees and for citizens of seven predominantly Muslim countries. Days later, President Eisgruber and 47 other American college and university presidents sent a letter to President Trump urging him to “rectify or rescind” the executive order. Both stories were posted to the University’s website and then immediately distributed to our social media channels. Here’s how our social audiences reacted:

President Eisgruber issues statement on federal immigration executive order

Facebook: #2 most liked post

Facebook: #1 most commented post

Facebook: #1 most shared post

Facebook: #1 most clicked post

Twitter: #1 most retweeted post

Twitter: #1 most liked post

Princeton President Christopher Eisgruber has just issued a statement on the federal immigration executive order. https://t.co/KbtdBIpTd7

— Princeton University (@Princeton)

January 29, 2017

Eisgruber, other university presidents ask President Trump to ‘rectify or rescind’ immigration order

Facebook: #2 most shared

Twitter: #2 most retweeted post

Twitter: #2 most reach

Eisgruber joins college presidents urging @realdonaldtrump to rectify damage done by executive order on immigration: https://t.co/05Jdwp4xAP pic.twitter.com/0aFEW7fRw0

— Princeton University (@Princeton)

February 2, 2017

#TellUsTigers About Your First Day of College

Launched in February 2016, Princeton’s weekly #TellUsTigers campaign introduces the world to Princetonians, one post at a time. It initially began as an Instagram campaign, but is now shared on Facebook and Twitter. On the first day of classes, we shared the story of Camden Olson ‘19 and her service dog, Koa. Not only did the post break our record of most liked Instagram post, but it also was the most liked post on Facebook. Some may say we cheated by placing a cute puppy in front of iconic Nassau Hall, but read the comments and you’ll find people took the time to read all 2,200 characters. Readers were truly touched by the service dog team’s mission to help Type 1 diabetics.

Facebook: #1 most liked

Instagram: #1 most liked post

Instagram: #2 most commented post

#TellUsTigers about your #firstdayofcollege: "Meet Koa (@koatheservicepup), a #comfortretriever. The seemingly effortless trust and communication that accompanies a working service dog team is truly beautiful. Next year, as part of my senior thesis research, I'll have a chance to observe this relationship by training Koa to be a #diabeticalertdog on campus. I will teach him how to alert to high and low blood glucose levels before placing him with a Type 1 diabetic. I will also teach an after-school program that teaches middle school students how to train service dogs; the kids will work with Koa. If you see Koa on campus with his service vest, please do not pet or distract. When I was little, I was terrified of dogs. That all changed when my grandma brought home Inukshuk, an 8-week-old #blacklab. Inukshuk is a cairn, or a trail marker, who has guided me on my path to discovering my passion for training service dogs. Working with a dog teaches me new lessons every day. I took a gap year before starting at #PrincetonU to raise a guide-dog-in-training, Derby. One of the most important things he taught me was to live in the moment. He mirrored my mood and if I was stressed about something, his less than adequate behavior was a constant reminder to focus on the work immediately in front of me. (This is a skill that has come in handy at Princeton.) When I dropped off Derby for the test that would determine whether he would continue his #guidedog training, I cried but a huge smile accompanied my tears. I was so proud of him. We had worked so hard for this moment. As part of my work with Derby and his trainer, we entered a busy mall. His trainer turned to me, handed me a blindfold and the leash. A cloud of darkness surrounded me as the fabric pressed against my face. I could hear the trickle of an indoor fountain and children playing down the hall. I felt the gentle tug of leather in my grasp, as I grabbed onto the harness handle. Disoriented, I turned to my dog, trusting Derby, just as he had turned to me so many times before. — Camden Olson, Class of 2019 #Princetagram #diabeticalertdogintraining #t1dwarrior #servicedogsofinstagram #servicedogintraining #collegedog

A post shared by Princeton University (@princeton_university) on Sep 13, 2017 at 6:03am PDT

Key Takeaways

Be timely. As seen in all three moments, we learned that content must be topical and relevant to our audiences. Our editorial calendar is focused on sharing stories about how students, faculty and staff are making a difference in the world through research, publications and service as well as highlight important events on campus. As we shifted in telling more timely stories, we saw an exponential increase in engagement and reach for stories that were aligned with the news cycle. With more flexibility and quick thinking, we hope to do more of this in 2018.

Create short videos with high impact. At first, creating a compelling 90 second video seemed impossible as our team is accustomed to creating 4-5 minute videos. With careful planning, targeted questions and creative editing, we achieved our goal and were inspired to create more short videos that went on to be top performing content as well. For instance, we took this video of our vertical farm project and worked it into a short video which became the second most viewed video on Facebook.

In 2018, we hope to continue delivering short videos for our social audiences, some may be created from scratch while others can be created using existing footage from feature videos from the website.

Instagram > Twitter. This year, we were especially surprised to see that even though we have a larger following on Twitter, we received more engagement and better quality engagement on Instagram. For instance, the most watched videos on Twitter received between 4,000-6,000 views whereas on Instagram, the most watched videos received between 9,000-12,000 views. We saw this with click-throughs as well. A link in our Instagram Stories consistently outperformed a link included in a tweet.      

More Facebook Lives = More reach. In addition to looking at likes, comments and shares, we analyzed which posts received the most reach on Facebook. Our Facebook Live broadcasts reached the most people, making 2017 the year of the Facebook Live broadcast for Princeton Social Media. We broadcasted our annual P-rade, Opening Exercises, Commencement as well as produced exclusive content including a rock concert, a pumpkin toss and an hour-long telethon. The more we did, the more we learned and expanded our equipment and caliber of broadcast. As we wrapped up the year, it was great to see our efforts rewarded by seeing that this content received the most reach. Will 2018 continue the year of Facebook Live? We are planning for it and will also stay apprised of new features coming out of Facebook.

So there you have it. #PrincetonSM in 2017. Happy New Year to all!

-Jessica Leontarakis, social media specialist

[anneteperorazio-blog]

Shopping Leblon apresenta Vogue ♥️ Rio e o lançamento da coleção de novembro. Partiu? . . . . . . . . . . . #shoppingleblon #vogue #desfiles #voguerio #lounge #me #gg #modernnotoriety #fashion #events #florist #weddings #vogue #style #nyc #puppylove #puppiesofinstagram #puppiesofig #dogsofinstagram #dogsofinsta #dogsofig #goldendoodle #goldendoodlepuppy #doodlesofinstagram #goldendoodlesofinstagram #minigoldendoodle #comfortretriever #lilbebe #ootd #belgium #instatravel (em Shopping Leblon)

[fancytails]

CiCi the chihuahua and Roo Roo mini golden retriever #ComfortRetriever #miniretriever #minigoldenretriever #minigolden #chihuahua #teacupdog #teacup hihuahia #dogtongue #besties #pals #friendsforlife #fancytails #3109374408 (at Redondo Beach, California) https://www.instagram.com/p/Bm9HyfHD6hn/?utm_source=ig_tumblr_share&igshid=jaop38lcme7t

[fancytails]

Working like a dog under a coffee table on a Sunday #Sunday #CoffeeTable #dogsAndCoffee #DogOnLaptop#ComputerDog #Working #DogPaws #DogFeet #dogLegs #FancytailsDogs #3109374408 #CutePets #LazyDogs #WheresTheDog #HideAndSeek #DownDog #ISeeYou #ComfortRetriever #CopperDog #GoldenRetriever #MiniRetriever #HermosaBeachDogs #90254dogs #hbdogwalker (at Redondo Beach Harbor)

[fancytails]

Precious eyes #PuppyEyes #BabyEyes #SadEyes #CuteEyes #Comfortretriever #copperdog #pennycolor #preciousmomenteyes #dogtoys #fancytails #hermosabeachdogs #poshpups #southbayposhpups #90254dogwalker #90254 #90266 #90266dogs (at Fancy Tails Dog Walking & Pet Sitting South Bay Hermosa Beach) https://www.instagram.com/p/BmCADhhDpUJ/?utm_source=ig_tumblr_share&igshid=wm168tz3jip

[fancytails]

Dog play time at home sweet Hermosa Beach #DogTeeth #CanineTeeth #PlayFight #DogPlay #FancyTails #HermosaBeach #ComfortRetriever #ChihuahuaFight #fancytailscompany #3109374408 (at Fancy Tails Dog Walking & Pet Sitting South Bay Hermosa Beach) https://www.instagram.com/p/BmAIbvWj-HO/?utm_source=ig_tumblr_share&igshid=9gnqm4dav769

[fancytails]

Comfort retriever and teacup chihuahua #MiniatureGoldenRetriever #3109374408 #hermosabeach #fancytailspetsitting #90254catsitter #90254dogwalker #chihuahua #whitechihuahua #redretriever #comfortretriever (at Redondo Beach, California)

[fancytails]

I wanna play all day #fancytails #fancytailspetsitting #hermosabeachdogwalker #3109374408 #comfortretriever #chihuahua #dogclothing #fancy #red #miniature #pocketpuppy (at Hermosa Beach, California)

[fancytails]

Pet Sitting for friends at their mega-mansion in Hermosa Beach. Hot tub almost fully heated! #HermosaRealtor #HermosaBeachHouses #HermosaBeachDogs #HermosaBeachDogWalker #HermosaBeachPetSitter #FancyTailsHermosaBeach #3109374408 #ComfortRetriever #MiniatureRetriever #Chihuahua #posh #fancy #furbaby #furbabies #besties #buddies #pals #friendsforlife (at Hermosa Beach, California)

[fancytails]

Fancy Tails Dog Walking and Cat Sitting in Hermosa Beach #SouthbaysBestDogWalker #HermosaBeachBestDogWalker #FancyTailsDogWalkingHermosaBeach #BestoftheBeach #trulyhermosa #comfortretriever #localsonly #310DogWalker #90254dogwalker #90254catsitter #3109374408 #miniatureretriever (at Fancy Tails)

[fancytails]

Miniature comfort retriever #goldenretriever #comfortretriever #fancytails #3109374408 #hermosabeach #90254catsitter #90254dogwalker #90254dogwalker (at Hermosa Beach Pier)

[fancytails]

New puppy to midday play date. Meeting for first time #excitement #comfortretriever #goldenretriever #fancytails #MBdogwalker #90266dogwalker #fancytailsmanhattanbeachdogwalker #mbchamber #mbpd #3109374408

[fancytails]

Dinosaur or dragon toy? #comfortretriever #goldenretriever #FancyTailsDogWalking #southbaysbestdogwalker #dogsofvine #cutedogs #pets #animal

[fancytails]

Golden Retrievers #ComfortRetriever #goldenretriever #puppy #dogs #FancyTailsDogWalking #southbaysbestdogwalker #hermosabeachdogwalker