#conversion rate optimization strategies

[cohoai]

Micro Segmentation Marketing - Coho Ai

What are the four micro-segmentation variables?

The Four Micro-Segmentation Variables

Micro-segmentation is a more advanced form of segmentation that groups small numbers of customers into extremely precise segments based on various factors. The four key micro-segmentation variables are:

Demographic Segmentation: This involves dividing the market based on demographic factors such as age, gender, income, education, and family size. Demographic segmentation helps in understanding who the customers are, enabling marketers to create messages that resonate with different demographic groups.

Psychographic Segmentation: Psychographic segmentation focuses on dividing the market based on psychological and lifestyle characteristics. It takes into account factors such as personality traits, values, interests, attitudes, and opinions. Psychographic segmentation helps in understanding the motivations and preferences of customers, allowing marketers to tailor their messaging and offerings accordingly.

Behavioral Segmentation: Behavioral segmentation divides the market based on customer behavior, including their purchasing patterns, usage habits, brand loyalty, and response to marketing stimuli. By analyzing customer behavior, marketers can identify different segments and develop targeted marketing strategies to effectively engage and retain customers.

Geographic Segmentation: Geographic segmentation involves dividing the market based on geographic factors such as location, climate, population density, and cultural preferences. This type of segmentation helps in understanding the specific needs and preferences of customers in different regions, allowing marketers to customize their offerings and marketing messages accordingly.

These four micro-segmentation variables provide marketers with a more detailed understanding of their customers, enabling them to create personalized marketing strategies that maximize the effectiveness of their interactions with each customer segment.

[anbuselvi1]

What Is Conversion Rate Optimization? A Quick Guide For Beginners

What Is Conversion Rate Optimization? A Quick Guide For Beginners

Conversion Rate Optimization, also known as CRO, is a process that enables people to take some sort of action when they’re on a website. By changing certain elements of a page, a business will increase its chance of getting a “conversion” and turning a visitor into a lead. Conversions don’t happen in just one place. They can happen on a pricing page, a home page, a landing page, or a blog. By…

[bahadurislam011444]

Unveiling the Best SEO Worker in Bangladesh: Driving Digital Success

[cmospike]

Unlocking Growth: Data-Driven Strategies to Optimize Your Conversion Rates

Elevate your #digitalmarketing performance with our comprehensive guide packed with actionable insights and proven tactics. From A/B testing to personalized journeys, discover how to convert website visitors into loyal customers. 

[wptechniques]

How to Turn Your Passion into Profit with Affiliate Marketing

Affiliate marketing and advertising have turned out to be one of the handiest ways to market it online. It is also one of the simplest methods for each person with a website to make earnings online. Affiliate Marketing is an agreement between a merchant and a website proprietor. The internet site owner, or the affiliate, lets in the use of their site for the merchandising of the service…

[88gravity-agency]

Unlock Brand Success with 88gravity: From SEO to Influencer Marketing and Beyond

Unlock the full potential of your brand with 88gravity’s comprehensive Digital Marketing Services! From SEO to PPC, social media to content creation, we’ve got you covered.

Elevate your online presence with expert website design, influencer marketing, and reputation management. Let’s make your brand stand out!

[gotogroww]

Email Marketing Made Easy: Tips for Creating Effective Campaigns Discover essential strategies and expert tips to enhance your email marketing efforts. This guide simplifies the process of creating engaging, result-driven email campaigns, helping you to build stronger customer relationships and boost conversions.

[saabi720]

Elevate Your Brand with Next-Gen Digital Marketing Strategies

In the rapidly evolving digital landscape, keeping your brand ahead of the curve is crucial. At [Your Digital Marketing Agency], we specialize in leveraging innovative strategies to drive your business forward. Here’s how we can help you stay ahead:

1. Personalization: Connecting on a Deeper Level

Today’s consumers demand personalized experiences. By utilizing advanced data analytics, we tailor content and offers to meet individual preferences, enhancing engagement and conversion rates. Personalized marketing isn’t just a trend—it’s an expectation.

2. AI and Automation: Efficiency Meets Innovation

Artificial Intelligence (AI) and automation are transforming digital marketing. From intelligent chatbots that provide 24/7 customer support to automated email campaigns that nurture leads, we integrate AI to streamline processes and boost effectiveness. Automation helps you save time while delivering consistent, targeted messaging.

DIGITAL MARKETING

[everything-real-estate]

The Ultimate Guide to Crafting Landing Pages That Convert

Understanding the Core Elements of a High-Converting Landing Page Creating a landing page that converts visitors into customers is much like crafting a successful story; it requires attention to detail, a captivating hook, and an understanding of your audience. The elements you incorporate play a crucial role in guiding user behavior and ultimately driving conversions. In this section, we’ll…

[cohoai]

The Blueprint for Engagement - Coho AI

At the core of personalization lies a comprehensive understanding of user behaviors and preferences. Leveraging advanced analytics to dissect and segment user data is the first step towards meaningful engagement. This process illuminates diverse user pathways and interests, enabling developers to craft experiences that resonate on a personal level. https://www.coho.ai/blog/in-app-engagement/

[isubhamdas]

How to Effectively Merge PPC and SEO Without Overspending?

I never thought I'd crack the code of online marketing. My small business was struggling, lost in the vast digital landscape.

Then it hit me - why not combine PPC and SEO?

Day one, I started researching. Google Ads became my new best friend.

I crafted compelling ad copy, targeting keywords like "affordable local services" and "best [my industry] near me". Simultaneously, I optimized my website for these same phrases.

The results? Shocking. Within a week, my click-through rate jumped by 35%. But here's the kicker - my organic traffic also surged by 20%. The synergy was real.

I dug deeper. Analyzing my PPC data, I discovered long-tail keywords I'd never considered. "24/7 emergency [my service] in [my city]" became a goldmine. I incorporated these into my content strategy, creating blog posts and landing pages.

Suddenly, I was ranking for terms I'd never dreamed of.

My bounce rate plummeted from 65% to 40%. People were finding exactly what they needed.

But it wasn't all smooth sailing. My ad spend initially skyrocketed. Panic set in. Was I hemorrhaging money?

That's when I had my eureka moment.

I used my SEO insights to refine my PPC strategy.

By focusing on high-converting organic keywords, I slashed my cost-per-click by 25%.

Now, my website is a powerhouse. Organic traffic feeds my remarketing campaigns. PPC data informs my content creation. It's a beautiful, cost-effective cycle.

The result? My online visibility has doubled. Sales are up 50% year-over-year. And the best part? My marketing budget hasn't increased a dime.

What strategies have you used to integrate PPC and SEO? Share your experiences in the comments!

Get Tips, Suggestions, & Workarounds, in 2-3 mins, on How to Effectively Merge PPC and SEO Without Overspending?

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a ���top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[prajapati-om07]

7 eCommerce Checkout Page Optimization Tips to Increase Conversions

Transform your eCommerce checkout process with expert tips to enhance user experience and increase conversions. Learn how to streamline forms, integrate trust signals, optimize loading speeds, and implement responsive designs. Discover the importance of offering guest checkout options, multiple payment methods, and mobile-friendly interfaces. By applying these strategies, you can minimize cart abandonment rates and improve overall sales performance. Dive into our comprehensive guide to eCommerce checkout page optimization and unlock the potential to boost your online store's conversion rates effortlessly.

[ppcadstargeted]

How to lower the cpc of a high-volume keyword? 🤔 In the competitive world of online advertising, securing a top spot for high-volume keywords can be a challenging and expensive endeavor. The cost per click (CPC) associated with these keywords can quickly drain your advertising budget. According to a study by WordStream, the average CPC for Google Ads across all industries is $2.69 💰. However, this varies significantly by industry, with some industries experiencing even higher CPC rates.

For example, the legal industry has an average CPC of $6.75 💸, while the finance and insurance industry has an average CPC of $3.77. These high CPC rates make it even more critical for advertisers in these industries to develop effective strategies to lower their CPC rates and optimize their ad spend.

However, there are strategies you can employ to lower the CPC while still reaching your target audience effectively.🚀

Keyword Research and Selection:

Effective keyword research forms the foundation of any successful advertising campaign. Focus on long-tail keywords that are highly relevant to your target audience. These keywords generally have lower competition and cost less per click. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Moz to identify such keywords.

Ad Optimization:

Craft compelling ad copy that aligns with your chosen keywords. Ensure your ads are relevant, engaging, and stand out from the competition. By improving your ad's quality score, you can achieve higher ad positions at lower CPCs. Incorporate relevant emojis 🎉 to attract attention and enhance ad performance.

Negative Keywords:

Negative keywords play a vital role in filtering out irrelevant searches. Regularly review your campaign's search terms report to identify any unwanted or irrelevant clicks. By adding negative keywords, you can prevent your ads from displaying in unrelated searches, ultimately reducing your CPC and improving campaign efficiency.

Bidding strategy

Bidding strategy involves optimizing your bids based on factors like ad relevance, quality score, and budget allocation to lower the CPC of a high volume keyword while maximizing return on investment (ROI).

Landing Page Optimization:

Your landing page is crucial in converting clicks into valuable actions. Optimize your landing page to align with your keywords and ads. Make it user-friendly, visually appealing, and provide clear CTA. A seamless and optimized user experience will lead to higher conversion rates and a better quality score, resulting in lower CPCs.

In conclusion, lowering CPC rates for high volume keywords requires a combination of targeting, ad relevance, landing page optimization, negative keywords, and ad format experimentation. By implementing these strategies and continuously testing and refining your ad campaigns, you can achieve better results and drive more revenue from your advertising efforts. 💼