#long-tail keywords

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TOP SEO TRENDS TO RANK YOUR WEBSITE

In today’s digital age, having a website is essential for any business to establish an online presence. However, creating a website alone is not enough to attract potential customers to your site. Search engine optimization (SEO) is crucial to improve your website’s visibility in search engine results pages (SERPs). As search algorithms and user behavior continue to evolve, staying updated with the latest SEO trends is vital to ensure that your website ranks well in search engines. In this article, we will discuss the top SEO trends that you need to know to improve your website’s ranking. By implementing these trends in your SEO strategy, you can enhance your website’s online visibility and drive more organic traffic to your site.

WHAT ARE SEO TRENDS AND WHY DO YOU NEED TO KNOW THEM?

SEO trends refer to the latest techniques and strategies that website owners, digital marketers, and SEO professionals follow to improve their website’s ranking in search engine results pages (SERPs). These trends are constantly evolving as search algorithms and user behavior changes, so it’s crucial to stay updated with the latest trends to ensure that your website remains relevant and visible to potential customers.

By following SEO trends, you can improve your website’s online visibility, attract more organic traffic to your site, and ultimately increase your business’s revenue. For example, if you implement multimedia content promotion, such as adding videos with transcripts to your website, it can significantly increase traffic to your site. This can result in more people discovering your brand and potentially becoming customers.

An example of how following SEO trends can affect website traffic is the Almco project we are currently working on. By adding a video with a transcript as a blog post, the page began to show up in Google Discovery, which significantly increased the website’s traffic.

This is an example of how following SEO trends, such as multimedia content promotion, can positively impact a website’s traffic and ultimately the success of the business.

HOW TO KEEP UP WITH SEO TRENDS?

Staying up-to-date with SEO trends is essential to ensure that your website remains visible and competitive in search engine results pages (SERPs). Here are some ways to keep up with SEO trends:

Hire an SEO specialist: an experienced SEO specialist can help you stay up-to-date with the latest trends and techniques in search engine optimization.

Communication among other specialists: network with other SEO professionals and attend industry events to stay informed about the latest trends.

Read industry sources: read blogs and websites such as Search Engine Journal, Moz, and Search Engine Land to keep up with the latest news and trends in SEO.

Subscribe to industry newsletters: subscribe to newsletters from industry experts and publications to receive the latest updates on SEO trends and techniques.

Monitor search algorithm updates: keep an eye on major search algorithm updates, such as Google’s MUM and Penguin updates, to understand how they may impact your website’s ranking.

By staying informed and implementing the latest SEO trends and techniques, you can improve your website’s visibility, attract more organic traffic to your site, and ultimately grow your business.

To learn more about our SEO services, visit the SEO Promotion Services page.

NEW SEO TRENDS IN 2023

As the digital landscape continues to evolve, new SEO trends are emerging in 2023 that businesses should be aware of. In the following paragraphs, we will explore some of these emerging trends and discuss how they are shaping the future of SEO.

AI becomes an important SEO tool

Artificial intelligence (AI) has become an increasingly important tool for SEO specialists in recent years, as it offers many benefits for content creation and optimization. ChatGPT is just one example of an AI-powered tool that can write text, generate unique product descriptions, and develop effective link-building strategies, among other things. Other AI tools available for SEO include Bing from Microsoft, Jasper, Anyword, and Rytr.

Companies such as CNN and Ukrainian retailer Epicentr have already started using AI-generated content to improve their productivity and create unique content faster. However, it’s important to note that AI has its limitations and cannot yet fully replace human SEO specialists. While AI can improve productivity and make SEO optimization faster and easier, it still requires human oversight and editing to ensure quality and accuracy. Overall, AI is a valuable tool for SEO specialists, but it should be used in conjunction with human expertise for optimal results.

One example of how AI-generated content can be effective is a case in which we used ChatGPT to create an article for a website. The article was indexed immediately, within one day, and began to bring traffic to the site. What’s particularly interesting about this case is that when we used an OpenAI tool for detecting AI-written articles, it showed that the article was generated by a human, despite the fact that it was actually written by ChatGPT. This demonstrates the high quality and authenticity of the content generated by AI tools like ChatGPT, and how it can seamlessly integrate into a website’s SEO strategy.

You may be interested: The impact of ChatGPT on marketing, advertising, SMM, and SEO

Showing Experience to comply with new EEAT requirements

In 2022, Google updated its Quality Rater Guidelines to emphasize the importance of expertise, authoritativeness, and trustworthiness (EAT) in website content. They added an additional “E” to EAT, making it EEAT. This means that now, in addition to expertise, authoritativeness, and trustworthiness, Google also considers first-hand experience to be a crucial aspect of a website’s content. To comply with this new requirement, it’s important for websites to have reviews, author bios, an “about us” page, and a privacy policy page. These elements can help demonstrate a website’s expertise, authoritativeness, trustworthiness, and first-hand experience. This is particularly important for sites in the YMYL (Your Money or Your Life) niche, but it’s important for all websites to take EEAT into consideration, as it can affect their traffic after a core update. To learn more about EEAT and how to demonstrate first-hand experience, check out the Google Search Central Blog and a very informative article from Search Engine Journal.

Importance of multimedia content

Adding multimedia content such as images to a website is crucial for a positive user experience and can also have a positive impact on SEO. It is important to use unique images and optimize them properly, including adding a title when saving the image, adding title and alt text in the admin panel, using images in the proper context, and saving metadata. This is especially important for local businesses to ensure that their images are properly indexed and appear in relevant local searches.

One option for creating unique images is to take your own photos, but there are also AI-powered tools available such as Midjourney, Stable Diffusion, and DALL-E. Out of these options, Midjourney we recommend as the best.

By incorporating video content on the website, you can also enhance the user experience and potentially improve SEO. Google has even included a separate tab for pages with video content, indicating its importance. It is recommended to create your own videos, even if they are simple, to make them unique. Tools such as Invideo, Synthesia, Elai, and Steve AI can help create and edit videos. Don’t forget to optimize videos by adding descriptions.

Voice search and the growing importance of low-frequency queries

Voice search is becoming increasingly popular and has changed the way people search for information. This means that SEO strategies should consider how people speak and formulate questions when using voice search, which may differ from how they would type the same query. As an instance, someone may use voice search to ask, “What are the latest SEO trends for 2022?” whereas typing in the words “2022 SEO trends.”

As for low-frequency queries, these are longer and more specific search terms that are not as commonly used but are highly relevant to the user’s search intent. SEO specialists should focus on these types of queries as they can have a higher conversion rate than generic, high-frequency keywords.

To optimize for voice search and long-tailed queries, SEO specialists should focus on creating high-quality content that directly answers the user’s question, using natural language that reflects how people speak in everyday conversations, and including structured data to help search engines better understand the content.

To learn more about our SEO services, visit the Free SEO Audit page.

Increasing the importance of your own research and publishing your own unique content

In today’s digital landscape, it is essential for companies to invest in conducting their own research, surveys, and experiments. Simply writing unique content is no longer enough to stand out from the competition. Rather, companies must provide their own unique information that cannot be found elsewhere on the internet. This means that articles should not only provide comprehensive information, but also offer insights and perspectives that are exclusive to the company. As a result, longer articles that go into greater depth are becoming increasingly valued in the industry.

In the case of Decks Toronto , we added an article with detailed information comparing two popular brands. The article contained a lot of unique criteria, technical information, and tables that were not readily available on the internet. This approach of conducting research and providing unique information in their content helped Decks Toronto stand out from their competitors and establish themselves as a credible source of information in their industry.

Learn more about SEO strategy for local e-commerce businesses in our article “SEO  case study: strategy to overcome seasonality, PPC competition and niche crisis for local ecommerce business”

Optimizing for user’s intent

Optimizing for user intent involves analyzing the target audience and understanding their needs, questions, and problems, rather than simply optimizing for one keyword. This approach ensures that the article provides valuable and relevant information that meets the user’s search intent. By understanding the user’s intent, content creators can optimize their articles by using relevant keywords, structuring the content to answer specific questions, and providing valuable insights that address the user’s needs. This approach not only improves the user experience but also increases the chances of the article ranking higher in search engine results pages.

Semantic SEO optimization: knowledge graphs & entities

Semantic SEO optimization focuses on using contextual information and understanding the relationships between different entities to improve the relevance of search results. This involves optimizing for knowledge graphs and entities, which are the building blocks of information that search engines use to understand the meaning behind queries and content. By structuring your content in a way that aligns with the way search engines interpret and present information, you can improve the visibility and relevance of your website in search results. For example, you can use schema markup to define the relationships between entities and provide additional context for search engines. This can help search engines understand the meaning behind queries and present more relevant results to users. Additionally, you can optimize your content for featured snippets and other rich snippets, which are designed to provide users with quick answers to their queries.

SEO TRENDS THAT ARE KEEPING THEIR IMPORTANCE IN 2023

While there are always new SEO trends emerging, it’s important to remember that the foundational elements of SEO are still critical to success. Further we will explore some of the common SEO trends that have been relevant in the past, are currently relevant, and are expected to continue to be relevant in the future.

Site loading speed and Core Web Vitals

In 2023, site loading speed and Core Web Vitals will continue to be important SEO trends. Core Web Vitals, which consist of three metrics – Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) – are used to measure the user experience of a website. Improving these metrics can lead to a better user experience, which can result in better search engine rankings. Additionally, site loading speed plays a crucial role in both user experience and search engine rankings. Slow loading times can lead to increased bounce rates and lower rankings. Tools like PageSpeed Insights can help website owners identify areas for improvement and optimize their site for faster loading times. By prioritizing site speed and Core Web Vitals, website owners can improve their SEO and provide a better user experience for their visitors.

Recently, on the 24th of April, Google announced that they will no longer support some ranking signals, including Page Speed Insights. However, this does not mean that site speed is no longer important for SEO. Google’s intention is to encourage a holistic approach to website optimization and not to focus solely on numbers. Instead of Page Speed Insights, developers can use Google Lighthouse to measure the speed and performance of their sites. Additionally, SEO professionals can continue to use GTmetrix, which provides website speed test results and detailed performance reports.

High-quality content

High-quality content is an essential element of SEO, as it ensures that users find what they are looking for when they land on a website. Google’s “helpful content update” emphasizes the importance of creating content that is genuinely useful to users, answering their queries and providing helpful information. To create high-quality content, it’s important to research your topic thoroughly and use reputable sources. A clear and engaging writing style is also essential, as well as incorporating multimedia elements such as images and videos. Google provides guidelines for creating helpful content, which include prioritizing the user’s needs, ensuring accuracy and expertise, and creating content that is easy to understand and access. By creating high-quality content, websites can improve their rankings in search results and attract more traffic.

Linkbuilding

Link building is an important part of any SEO strategy and involves acquiring links from other websites to your own site. One effective way to start link building is by analyzing your competitors’ pages and identifying the websites that are linking to them. You can use tools like Ahrefs to check your domain rating and the number of referring domains pointing to your site.

In a case where we invested in low-budget link building, the results might not be immediately noticeable. However, after a few months, we started seeing an increase in traffic. This is because links from high-quality, relevant websites can help improve your website’s authority and search engine rankings.

It’s important to note that link building should be done carefully and with a focus on quality over quantity. Low-quality or spammy links can actually harm your website’s rankings and reputation. Instead, aim to build relationships with other website owners in your industry and create valuable content that others will want to link to naturally.

Mobile friendliness

Mobile friendliness is a critical aspect of website optimization, as more and more users access the internet from their mobile devices. To ensure that your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool, which analyzes your website’s pages and reports if they are designed to be viewed on mobile devices. The tool evaluates factors such as the text size, page loading speed, and responsiveness of your website on different mobile devices. By making your website mobile-friendly, you can improve the user experience for your mobile audience, boost your search engine rankings, and drive more traffic to your site.

On the 24th of April, Google announced that it will retire its Mobile-Friendly test tool. This tool has been used by many SEO professionals to check if their website is mobile-friendly. However, this announcement does not mean that responsible design is not important. Developers from Google want SEO to focus on a more holistic approach rather than just numbers. They recommend using other tools, such as the Mobile Usability report in Search Console, to ensure your website is mobile-friendly. This change is in line with Google’s focus on improving user experience on the web.

Targeting the audience and its needs, not bots

In the world of SEO, it’s important to remember that we write for people, not just for search engine bots. In the past, there was a tendency to focus too much on keyword density and stuffing pages with exact-match keywords in order to rank higher. However, with Google’s implementation of the BERT algorithm, the focus has shifted to understanding the context of the content and providing value to the reader. This means that you can focus on creating high-quality content that addresses the needs of your target audience, rather than worrying about exact keyword matches. By crafting content that is relevant, engaging, and informative to your audience, you’ll be able to build trust and credibility, ultimately leading to higher rankings and better engagement.

IM4U DIGITAL MARKETING AGENCY WILL HELP YOU TO STAY UP-DO-DATE ON SEO TRENDS

Don’t let your website fall behind in search engine rankings. Trust IM4U Digital Marketing Agency to keep you up-to-date with the latest SEO trends and strategies. Book our SEO website audit now and watch your website climb to the top of the search results. Contact us to learn more!

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The Ultimate Guide to SEO Optimizing Articles: Prompts for Success

Table of Contents: Introduction to SEO Optimization Keyword Research and Integration On-Page SEO Content Structure and Readability Internal and External Linking Multimedia Integration Content Refresh and Update Schema Markup and Rich Snippets Mobile Optimization Improving Page Speed Content Depth and Detail Keyword Density and Placement User Engagement and Interaction Call-to-Action…

[isubhamdas]

How to Effectively Merge PPC and SEO Without Overspending?

I never thought I'd crack the code of online marketing. My small business was struggling, lost in the vast digital landscape.

Then it hit me - why not combine PPC and SEO?

Day one, I started researching. Google Ads became my new best friend.

I crafted compelling ad copy, targeting keywords like "affordable local services" and "best [my industry] near me". Simultaneously, I optimized my website for these same phrases.

The results? Shocking. Within a week, my click-through rate jumped by 35%. But here's the kicker - my organic traffic also surged by 20%. The synergy was real.

I dug deeper. Analyzing my PPC data, I discovered long-tail keywords I'd never considered. "24/7 emergency [my service] in [my city]" became a goldmine. I incorporated these into my content strategy, creating blog posts and landing pages.

Suddenly, I was ranking for terms I'd never dreamed of.

My bounce rate plummeted from 65% to 40%. People were finding exactly what they needed.

But it wasn't all smooth sailing. My ad spend initially skyrocketed. Panic set in. Was I hemorrhaging money?

That's when I had my eureka moment.

I used my SEO insights to refine my PPC strategy.

By focusing on high-converting organic keywords, I slashed my cost-per-click by 25%.

Now, my website is a powerhouse. Organic traffic feeds my remarketing campaigns. PPC data informs my content creation. It's a beautiful, cost-effective cycle.

The result? My online visibility has doubled. Sales are up 50% year-over-year. And the best part? My marketing budget hasn't increased a dime.

What strategies have you used to integrate PPC and SEO? Share your experiences in the comments!

Get Tips, Suggestions, & Workarounds, in 2-3 mins, on How to Effectively Merge PPC and SEO Without Overspending?

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Deciphering Keyword Research: How To Do It

Keyword research involves figuring out the best and most effective keywords to drive traffic to your website. Where it gets complicated is landing that keyword or keyword phrase on Google, when there are thousands, possibly millions, competing for the same position as you. If you’ve been grappling with what keyword research means for you, here are some tips on how to decipher (and implement) the…

[first-digi-add]

Long-Tail Keywords: The Secret Weapon for Niche Marketing

Long-Tail Keywords: The Secret Weapon for Niche Marketing

Introduction:

Businesses are constantly seeking out new and innovative ways to remain in advance of the opposition within the big area of digital advertising and marketing. The really appropriate use of lengthy-tail key phrases is one such tactic that has proven to be a game-changer for area of interest advertising and marketing. This put up will take a look at how SEO Service Company may also increase targeted visitors, improve person engagement, and subsequently growth conversion fees by way of utilising the electricity of lengthy-tail keywords.

Understanding Long-Tail Keywords:

Usually consisting of 3 or greater phrases, long-tail keywords are unique and in-intensity expressions. Long-tail key phrases are extraordinarily targeted and serve a certain uniqueness or demographic, in contrast to common brief-tail key phrases. While an extended-tail time period like "neighborhood search engine optimization offerings for small organizations" narrows the focal point and attracts humans with specialised desires, a short-tail key-word like "search engine optimization services" can be very competitive.

The Benefits of Long-Tail Keywords for Niche Marketing:

Targeted Traffic:

Long-tail key phrases allow search engine marketing carrier organizations to goal a specific target audience interested by their area of interest. By optimizing content material round those terms, corporations can attract users who're much more likely to convert, as they have a clear motive related to the services supplied.

Low Competition:

Short-tail keywords regularly face high competition, making it challenging for organizations to rank on seek engine end result pages (SERPs). Long-tail keywords, however, have lower competition, presenting search engine optimization carrier businesses with a higher risk to secure better scores and visibility.

Enhanced User Experience:

Users utilizing long-tail keywords typically have a well-defined purpose or question in mind. Crafting content around these specific queries not only satisfies user intent but also enhances the overall user experience. This can lead to longer on-page durations and increased engagement.

Improved Conversion Rates:

Long-tail keywords are instrumental in attracting users who are further down the sales funnel. As these users have a specific need, they are more likely to convert into customers. SEO service companies can capitalize on this by optimizing landing pages with relevant long-tail keywords.

Voice Search Optimization:

With the upward thrust of voice seek, long-tail key phrases have become even more critical. People have a tendency to apply herbal language whilst the use of voice seek, leading to the dominance of longer, conversational queries. Search engine marketing carrier groups that combine long-tail keywords can align their techniques with the evolving seek panorama.

The Future of Long-Tail Keywords and SEO

Long-tail key phrases were around for some time, however they're turning into more and more important as more groups compete for attention on-line.

 As voice search keeps to develop in popularity, lengthy-tail key phrases becomes even greater crucial as human beings use herbal language to search for facts. This approach that organizations that forget about long-tail key phrases achieve this at their peril.

Our Digital Marketing Agency First DigiAdd team at Digital Edge, we recognize the importance of long-tail key phrases and the way they are able to assist businesses achieve niche search engine marketing achievement.

 Our team of professionals in imparting search engine optimization servicesFirst DigiAdd will let you identify applicable long-tail key phrases and create content material this is tailor-made in your audience.

Conclusion:

In the world of niche marketing, the strategic use of long-tail keywords has proven to be a secret weapon for SEO service companies. By targeting specific, detailed phrases, businesses can attract highly relevant traffic, optimize user experience, and ultimately boost conversion rates. As the digital landscape continues to evolve, embracing the power of long-tail keywords will remain a crucial aspect of successful SEO strategies for niche markets.

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Voice Search Revolution: How Conversational AI is Reshaping SEO in 2024

Voice Search Revolution: How Conversational AI is Reshaping SEO in 2024   Ah, 2024! The year when our smart devices finally stopped mishearing “play Beatles” as “pay beetles.” Yes, we’re talking about the seismic shift in the digital landscape – the Voice Search Revolution, powered by Conversational AI. It’s like Siri and Alexa had a baby, and it decided to major in Linguistics while minoring in…

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Learning Guide: How to Research Your Niche Using Google

Search Engine Optimization (SEO) is a critical skill for anyone looking to make their online content more discoverable. One of the fundamental aspects of SEO is researching your niche to understand your audience and optimize your content accordingly. In this learning guide, we’ll walk you through the steps and tips to effectively search about a niche on Google. Step 1: Identify Your Niche Before…

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Explore the world of keywords and their significance in the digital landscape. This guide equips you with the knowledge to strategically choose and deploy keywords to enhance your online visibility. From understanding search intent to optimizing content, delve into the power of keywords and harness them to drive traffic, engagement, and success across various online platforms.

[ennobletechnologies]

Top Tips for B2B Keyword Research with Ubersuggest

B2B keyword research is crucial for every business. It is necessary to get more leads, increase website traffic, and improve search engine rankings. With the help of powerful tools like Ubersuggest, businesses can get and use effective keyword strategies to reach their target audience and achieve their market goals. This article will explore top tips for B2B keyword research with Ubersuggest. Also, we will learn how you can leverage this powerful tool to improve keyword strategy and grow more with your business.

What is B2B Keyword Research?

B2B is business-to-business, which refers to marketing and selling products or services from one business to another. B2B keyword research is the process of identifying and analyzing the keywords that businesses use to search for products or services. These keywords are relevant to the needs of their business. Ubersuggest is a helpful tool that anyone can use to conduct effective keyword research. The tool will help you identify the right keywords, analyze their competitors, and develop keyword strategies that drive more traffic and generate higher leads. Keyword search volume, keyword difficulty, and CPC (cost per click) are among the excellent features and services it provides.

7 Top Tips for B2B Keyword Research with Ubersuggest

1. Understanding Who Your Target Audience Is 

The first step in B2B keyword research is identifying your target audience. This means understanding their search intent as well. Ubersuggest can be used to know the most common search queries and topics your target audience seeks.

Understanding customers’ search intent helps in knowing their interests which will help you create relevant content that satisfies their needs. You can gather information through different methods, such as customer surveys, website analytics, and other market research.

2. Identifying the Right Keywords

Once you have closely examined your target audience, the next step should be identifying the right keywords. Ubersuggest offers features that can help you conduct keyword research and analyze keyword metrics. However, there are different keywords: short-tail, long-tail, and branded.

You can rely on this tool to find relevant keywords that are easy to rank and have a high search volume. You can also try social media and customer feedback to gain valuable information.

3. Creating a List of Potential Keywords

With the information you collected, you can start developing a list of potential keywords and phrases that your target audience may use to search for your products or services. This list can be used as a starting point for keyword research. 

4. Analyzing Your Competitors

Analyzing your competitors’ websites can help you go ahead with them. Identifying your top competitors is beneficial in analyzing their keywords and content to understand their strengths and weaknesses.

Ubersuggest can be used to compare your website’s performance with your competitors. By analyzing your competitors, you can know the weaknesses in your content strategy and improve your keyword research strategy.

Read More: https://ennobletechnologies.com/seo/top-tips-for-b2b-keyword-research-with-ubersuggest/

[mastersindigitalmedia]

How do you find long-tail keywords that are easy to rank? This guide will discuss where to find them and how to use them in your content to increase the chances of ranking higher!

[powerfulaitools]

Long-tail Keywords: Unlocking Their Power for On-page SEO

Supercharge your SEO strategy with the untapped potential of long-tail keywords! 🚀 Learn how to optimize your content, drive targeted traffic, and boost conversions. Don't miss out on this game-changing guide! #SEO #LongTailKeywords #DigitalMarketing

IntroductionUnderstanding Long-tail KeywordsThe Power of Long-tail KeywordsImplementing Long-tail Keywords in On-Page OptimizationWhat Makes a Keyword Long-tail?Harnessing the Power of Long-tail KeywordsEmbracing the Potential of Long-tail KeywordsConclusion: Maximizing On-page SEO with Long-tail KeywordsFAQFurther Reading:The Connection Between Keyword Intent and On-page OptimizationMastering…

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Core principles of keyword importance in marketing and coaching

Keywords play a crucial role in any marketing and coaching strategy. They are the words and phrases people use to search for products or services related to your offer. By identifying the right keywords and incorporating them into your content, you can increase your visibility in search engine results and attract more potential customers. Let’s examine the core principles of keyword importance in…

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Searching the right keyword for PPC, content marketing, or SEO campaign, plays a vital role in getting higher search engine ranking. Keywords act as a great connector between good content and people searching for information on that specific topic. If you want the future success of your search strategy, you need to target the right keywords. Once you know how to identify the right keywords, no one can stop you from getting maximum traffic, conversions, and qualified leads for your brand.

Along with understanding the concept of keyword research, you should also know its types. So, let’s learn the different types of keywords are - 

Short tail and long tail keywords

Mid tail keywords

Informational and navigational keywords

Market segment keywords

Customer-defining keywords

Product and brand-based keywords

Geo-targeted keywords

Ideally, using long-tail keywords is highly conversion oriented and helps you rank higher on SERPs. You can research keywords related to the topic you want to cover and further increase the efficiency and effectiveness of your marketing efforts.

[awseo]

Long tail keywords là gì, nó hiểu đơn giản là những từ khóa có đuôi dài, nó có bản chất, giá trị, lượng tìm kiếm... kh��c biệt so với những từ khóa chính. Vậy từ khóa long tail là gì, làm thế nào để tìm kiếm?