#craftbeerdesign

[charliedesigns]

Passion Project: The Client

RESEARCH: PASSION PROJECT 2.0

The first stage of my own design process was to conduct some research with the client AKA my husband :) I decided that a very visual questionnaire was the way to go in the hope this would give me an understanding about his ideas for his brand in terms of personality, tone of voice, typography, design & colour.

ANSWER 1: 

REAL, ORIGINAL, AUTHENTIC, HONEST, AFFORDABLE QUALITY, EXCITING

ANSWER 2:

Wolf - intelligent, understated, powerful, packs a punch

ANSWER 3:

Crocodile Dundee - honest, real, powerful, charismatic

ANSWER 4: 

A combination of Mercedes/ American Muscle Car

Mercedes: reliable, style, consistency

American Muscle Car: powerful, punchy, dirty

ANSWER 5: 

Lime - punchy & refreshing 

ANSWER 6: 

Hexagon - many sides (complex flavour)

ANSWER 7:

When I asked Paul about the brands he preferred, he was most drawn to the design with strong typography and colour ways (circled).

He felt the other designs looked cheap, he associated the minimal design & colourways as a weaker beer.

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This questionnaire has been a really useful starting point for me and I will now go back and refine these ideas to create a more focussed moodboard, typography options & possible colour palette to take forward.

[zsomborhuszka]

#beerlabel #7 ... #beforeandafter #workinprogress #wip #sketching #handdrawn #sketch #1930s #thegreatgatsby #swing #chicago #alcapone #characterdesign #vintage #artwork #labeldesign #craftbeerdesign #craftbeer #goodbeer #craftbeerlovers #2222 #illustration #drawing #nightlife #vintageart #dailyart @bigfoot_brewing https://www.instagram.com/p/ByNApP8Bz4V/?igshid=fcgx0u103ze

[f1castudio]

Time to HOP! Cheers! 🍻🍻🍻 Pic by @baiasgaragardoa & @hop_guerrilla / #f1castudio #tshirtdesign #craftbeer #craftbeerdesign #hopaddict #hopguerrilla #baiasgaragardoa #beergirl #beer #cerveza #birra #bier #beertime #beerporn #beeraddict #beerlover #beergram #hop

[justuclover]

| Great Stuff! Thx to @lille.beer | #craftbeer tasting |#craftbeerporn #craftbeers #craftbeerlover #germancraftbeer #oldenburg #heimathavenoldenburg @craftbeermagazin @craft.beer.market #beef #beefmagazin #beefbeer #beer #craftbeershop @craftbeer_shop #ratsherren #ratsherrenrot #ratsherrenpils #craftbeerdesign #lillebier #lille

[beachlondon]

Two recent agency pieces for @camdentownbrewery - @adamhigton's Strawberry Hells Forever bottle (it's piff, try it) and @ryanxchapman's Summer Cup. Both won't be around long so get hunting 🍻 #CraftBeer #BeachAgency #CraftBeerDesign #Design #Illustration (at Camden Town Brewery)

[skylerpunnett]

#tbt to that time I drank a bunch of @parallel49beer #gypsytearsrubyale and made some fan art one summer afternoon. Hankering for summer beers now that the snow is melting! #tbt to that time I drank a bunch of @parallel49beer #gypsytearsrubyale and made some fan art one summer afternoon. Hankering for summer beers now that the snow is melting! ⚡️☀️🍻☀️⚡️ . . . . . . . #craftbeerlabel #bccraftbeer #craftbeerdesign #craftbeer #fanart #beerlabel #illustration #design #sketch #drawing #digitialillustration #digitalpainting #fanart (at Penticton, British Columbia)

[hedonismworkshop]

SO,HERE IS ONE OF MY LATEST PROJECT’S RESULT,THE DEVIL’S TEARS!👹😈 I REALLY ENJOYED THIS DESIGN,ALWAYS READY FOR SIMIMALAR PROJECTS!THE DESIGN IS AVAILABLE AS TATTOO TOO,LET ME KNOW,IF U ARE WANT TO GET IT!🤠 #tattoo #budapesttattoo #tattooartist #tattoosofintsagram #tattooselection #hungary #blackworkersubmission #blacktoptattooing #blackwork #blackworktattoo #dotwork #linework #blacktattoo #hedonismworkshop #onlyblackart #blxckink #btattooing #darkartists #theartoftattoos #budapest #instatattoos #BLACKTATTOOMAG #TTTpublishing #tttism #Procreate #craftbeerdesign #hungariantattoos #hedonismworkshop #flashaddicted Insta: https://www.instagram.com/hedonismworkshop/ Facebook: https://m.facebook.com/hedonismworkshop/ Follow: @blkttt @dsrupt @tttism @na_no_ttt @ttthistory @ttt_ist @hungariantattoos @magyar_tetovalokalkotasai (helyszín: Hungary) https://www.instagram.com/p/Cbfhyp6Aoal/?utm_medium=tumblr

[krishnas]

It's 5 o'clock somewhere. Another craft beer design. Do you make great beer? Let's work together. #tampa #nativeamerican #spikes #american #craftbeer #ipa #woman #craftbeerdesigner

[charliedesigns]

Craft Beer Labels

RESEARCH: PASSION PROJECT 2.0

I came across this video on YouTube during my research process and I found it really helpful to take a look at different beers and what makes their labels unique and what materials were used.

I really like the uncoated paper material used in a few of these designs and its something I already had in mind for my own design.

[charliedesigns]

Craft Beer Labels

RESEARCH: PASSION PROJECT 2.0

A great podcast looking at the work of Matt Kump,  a talented Graphic Designer out of Vancouver BC who focuses on design work for breweries and the beer industry.

His label designs really showcase some of the things you can do with print to create a great brand and product experience. Some have raised gloss printing, some are holographic, and some showcase effects using a metallic label stock.  Its been a really good insight for me to gain a little more understanding of the process from design to print of the actual finished product.

Some examples of his designs:

*Images via GOOGLE IMAGES*

[jonberkeley]

Brand new Wylie Beer Labels! . . . . #beerlabels #beerlabeldesign #illo #illustration #graffiti #packagingdesign #wyliebrewery #dancemoves #breakdance #craftbeer #craftbeerdesign #craftbeerlabels #craftbeerlabelsarecool https://www.instagram.com/p/BzssuasiA-1/?igshid=zusfl0jdh1o6

[zsomborhuszka]

#beerlabel #6 ... finished #labeldesign and #sketch #wip ... #handdrawn #drawings #illustration #craftbeerdesign #craftbeer #craftbeerlabels #dailyart #artwork #artworkinprogress #workinprogress #prohibitionera #chicago #1920s @bigfoot_brewing https://www.instagram.com/p/ByKZgJuBbEq/?igshid=1b7guv7syt82r

[zsomborhuszka]

#beerlabel #5 ... Beer from the #wildwest ... #spaghettiwestern #beerlabeldesign #craftbeer #craftbeerlabels #craftbeerdesign #craftbeerlovers #western #westernart #westernmovie #labeldesign #drawing #caricature #art #artwork #artist #dailyart @fotisorfozde https://www.instagram.com/p/ByHmyukhY3H/?igshid=bnjnyjvryyp5

[justuclover]

| successful delivery - thx| #craftbeer tasting |#craftbeerporn #craftbeers #craftbeerlover #germancraftbeer @craftbeermagazin @craftbeerkontor_hannover @craft.beer.market #beef #beefmagazin #beefbeer #beer @buddelship_brauerei #craftbeershop @craftbeer_shop #ratsherren @ratsherrn_official #ratsherrenrot #ratsherrenbrauerei #ratsherrenpils #craftbeerdesign #indianpaleale #ipa @freie_brau_union_bremen ##lillebier @lille.beer @brooklynbrewery

[justuclover]

| successful delivery - kann ich mich dran gewöhnen| #craftbeer tasting |#craftbeerporn #craftbeers #craftbeerlover #germancraftbeer #oldenburg #heimathavenoldenburg @craftbeermagazin @craftbeerkontor_hannover @craft.beer.market #beef #beefmagazin #beefbeer #beer @buddelship_brauerei #craftbeershop @craftbeer_shop #ratsherren @ratsherrn_official #ratsherrenrot #ratsherrenbrauerei #ratsherrenpils #craftbeerdesign

[f1castudio]

“Drink Craft Beer” BierCab T-Shirt design with @beerwithangie / #tshirtdesign #biercab #craftbeer #cervezaartesanal #tshirt #f1castudio #graphicdesign /// #beerlover #beer #cerveza #bier #birra #öl #brewery #beertime #craftbeerporn #craftbeerlover #craftbeerlife #craftbeergirl #craftbeeraddict #craftbeerdesign #beertasting #beerlife #beerporn #beerstagram #beersnob https://www.instagram.com/p/BqPACWLFu0z/?utm_source=ig_tumblr_share&igshid=1n1g39qkms7qp