#digiday

[screenchow]

How fast-food chain Carl’s Jr. is pushing CTV to become a performance channel

Connected TV is maturing, taking up more and more ad dollars as advertisers look to it as a means to boost brand awareness while simultaneously driving performance. For the last year, fast-food restaurant Carl’s Jr. has been spending more on the channel — more for performance than anything else. Over the last year, the restaurant chain has increased its CTV spend from 15% of its budget in 2023…

[digirainebow]

HAPPY DIGIDAY.......!!!!!!!

THANK YOU RACHER!!!! 💛

[cborrador]

El Futuro del Marketing Digital Llega a Perú

El próximo 27 de agosto, Lima se convertirá en el epicentro de la innovación digital en América Latina con la primera edición de DigiDay Latam. Este encuentro promete revolucionar la manera en que los emprendedores peruanos y de la región afrontan el desafío de digitalizar sus negocios, ofreciendo herramientas clave y estrategias efectivas para potenciar su presencia en el entorno…

[impact-newswire]

Innovid (NYSE: CTV) powers CTV advertising streaming, personalization, & measurement for the world’s largest brands.

[sportstaaza14]

Navigating Change: UM's Shift from Turbulence to Transformation with Erin Quintana

In the dynamic world of corporate leadership, change is the only constant. This sentiment rings particularly true for UM, as it recently underwent a significant transformation. "After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana," reads the headline that captured the attention of industry insiders and curious onlookers alike. In this blog post, we delve into the circumstances surrounding this change, exploring the impact of a rocky tenure and the appointment of Erin Quintana as the new chief client officer.

[quotejungle]

現在進行中の変化として見られるのは、プログラミングの授業が大きく変わっていることだ。AIがコードを書けるようになってきており、数年後にはいまと同じ方法でコードを書くことはないだろう。そのため、「もはやプログラミングを教える意味がない」と言う人もいる。 私たちはこれまでも多くの変化を経験してきた。パンチカードから低水準言語、高水準言語へ。しかし、プログラマーとして学ぶべき概念や、ツールの使い方、コンピュータを思い通りに動かす方法は依然として重要だ。 私が大学に通っていた頃にも、「10年前なら必須だったことが、もう必要がない」ということがたくさんあった。この変化の速さを考慮し、今後も変化が続くことを前提に考えるのが正しいアプローチだと思う。

【インタビュー】 OpenAI サム・アルトマン氏が来日。日本市場の重要性とAIの未来を語る | DIGIDAY［日本版］

[charlotteswebbbbb]

What's the vibe? #83

such good photos by Alex Huanfa Cheng

Hi hi hi, back again with more stuff.

News:

Elon Musk Tesla restaurant? Maybe big problem?

"The restaurant’s head chef will be Eric Greenspan, Merritt reports. Greenspan is an LA-based chef who’s appeared on Iron Chef Americaand multiple shows from chef/TV host Guy Fieri, whose comments in relation to President Donald Trump are not as supportively full-throated as Musk’s, but are definitely not resistant to his agenda. Perhaps that’s why the Instagram account Merritt claims is for the business has “Diner, drive-in movie and big chargers” as its profile description, arguably a take on Fieri’s series Diners, Drive-Ins, and Dives." - sounds....tasteless.

New Spike Jonze Apple ad, ok.

Cross cultural collaboration:

These three countries are working together to

"The three countries called for their negotiations for a comprehensive trilateral free-trade agreement to be speeded up, and agreed to create "a predictable trade and investment environment", a statement said."

"The three countries account for 20 percent of the world's population, 24 percent of the global economy, and 19 percent of global merchandise trade, he said." - Chinese official Wang Liping 

In soft power news...

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Man Repelling in gen:

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(Early Noughties/Nineties) Earnestness

So a few weeks ago Haim released the track "relationships". All lower case btw. Their music video was directed by Camille Summers Valli and featured Drew Starkey.

The single art was a parody of Nicole Kidman's walking divorce photo. You know the one she did post-Tom? The other promo photos feel hyper real almost like...

Prada's work with photographer Norbert Schoerner (1998?)

Why do I mention all of these details today? Because I feel like this hyper real style of early noughts/90s style is coming back. Fashion wise but also in the most kind of "let's be honest" kind of way.

Next example being Wet Leg who just released their new track 'catch these fists' - all lower case, you catch my drift?

And these promo photos, by Iris Luz wearing Ashley Williams socks and giving of sly slouch vibes.

And I don't know... maybe John Malkovich for The Face? Also reminds me of the seminal text: Being John Malkovich by Spike Jonze...in which they wear Prada lol

I think I would even drag this hypothesis to outside of this to art with the artist Martine Sims whose exhibition at Lafayettes Anticipations in Paris finished months ago. It has this chaotic real vibe to it. It's life.

I would even extend it into this upward trend of longform videos coming back. People say YouTube isn't coming back but maybe people are watching longer videos on the platform countering the super short TikTok experience. But also this yearning to learn, to connect, to peer into other people's journeys and lives.

According to Digiday, "The number of 20-plus minute-long videos creators around the world are uploading to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data from Tubular Labs."

I mean... in China 60 second dramas are popular...

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How unique are you?

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What it means to have weird little hobbies during a chaotic time?

How to find weird little hobbies? (This is sold out but it's a series of events by Trippin')

[lastscenecom]

「フィードバックをくれた顧客は、商品に貢献したといった感情を持つ」 「そのフィードバックを取り入れれば、顧客はある種の所有権を感じるようになるだろう。最終的にその顧客は商品の利用者になる」 しかし、ブランドは客からのフィードバックをうのみにすべきではないとも語る。 「顧客からのインプットが完璧だということはない。顧客はアンケートに正直な回答をしない。常に自分たちを理想化して答える」

スーパーフードラテの ブルーム 、顧客の声を商品開発やマーケティングに活用：「売場で商品を手に取るのは顧客だ」 | DIGIDAY［日本版］

[kennak]

博報堂のコンテンツファン消費行動調査によれば、日本におけるTikTokユーザーの平均年齢は2年前の平均年齢は約34歳だったが、今年2023年の調査インターネット調査（2023年の調査時期は3月10〜15日）では上昇して「36歳」となっているという（DIGIDAY）。 TikTokは以前は主にZ世代向けのプラットフォームと考えられていた。いまも10〜30代の利用が依然として高いものの、昨年と比べて60代の利用が��えてきているという。平均年齢が上昇、幅広い世代に利用されていることが明らかになったとしている。 とはいえメインの利用層が10〜30代であることに変わりはなく、TikTokユーザーはエンタメ系コンテンツに対する支出が多いことが判明しており、特に漫画やゲーム、スポーツなどのカテゴリにおいて積極的に消費しているとしている。コロナ禍により室内でのコンテンツ消費が増加しており、TikTokはその傾向を受けて成長していた。

日本のTikTokユーザーの平均年齢は「36歳」に上昇 | スラド IT

[blahideiasquefuncionam]

O Fim da Era do Growth Hack, segundo ex-Editor-Chefe da Digiday

A Era do Growth Hack está acabando, segundo o ex-editor-chefe da Digiday Em um mundo cada vez mais digital, o marketing e a publicidade passaram por uma grande revolução. Surgiram novas estratégias e táticas, entre elas o growth hacking, que ganhou muito destaque nos últimos anos. No entanto, Brian Morrissey, ex-editor-chefe da Digiday, acredita que esta era pode estar chegando ao fim. O que é o…

[screenchow]

PATRÓN Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries.  For…

[news786hz]

Digiday reporter Swant departs – Talking Biz News

Digiday reporter Swant departs - Talking Biz News

[sebastiangogola]

Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time? https://ift.tt/Zgr12dU Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read More It’s late April/early May, and in any given year of the ad industry’s calendar, that means three concurrent series of events are taking place… in no particular order of importance, they are:  The NewFronts/upfront season January-quarter earnings calls Digiday’s spring conference series In one, those pitching their wares on Madison Avenue make lofty promises about media quality and performance. Meanwhile, in the second series of events, the CEOs and CFOs of such outfits attempt to show Wall Street they are making good on their fiduciary obligations. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. Tumblr via Digiday https://digiday.com/ May 9, 2025 at 04:04AM

[chris-brandify]

Cracking the Code of CTV — A Glossary for New-Age Advertisers

The Ad Game Has Changed. Has Your Vocabulary?

Let’s be honest: most CTV glossaries feel like a tech dictionary had a baby with a spreadsheet. But here’s the thing—you don’t need to sound like a programmatic engineer to launch smart ads. You just need to understand what matters.

This glossary is here to give you the edge. You’ll find CTV’s most-used terms decoded, simplified, and tied to real-world campaign benefits.

What Makes CTV Different from the Ads You Know?

CTV (Connected TV) is any television (or connected device) that streams content over the internet. Think Hulu on your Fire Stick or Peacock on your Xbox.

Why should you care? Because CTV offers:

Targeting based on household or device

High completion rates

Measurable results across channels

Ads that run where users actually pay attention

Let’s Break Down the Terms

OTT (Over-the-Top)

Streaming content delivered over the web, bypassing cable. Platforms include Netflix, Tubi, and Sling TV.

CTV

The device where OTT content plays. It’s the “TV” part of connected TV.

DSP (Demand-Side Platform)

Software that lets you buy CTV ad slots automatically, using data to choose when, where, and to whom your ad appears.

Digiday explains how DSPs streamline media buying

Ad Inventory

The time slots available for purchase within CTV content. Think of it as the “ad space” in your streaming show.

VCR (Video Completion Rate)

How many viewers finished watching your ad. This tells you if your creative and targeting are on point.

Attribution Pixel

A code placed in your campaign to track actions after a user sees your ad—visits, purchases, or sign-ups.

Geo-Fencing

Uses device location to deliver ads to users within a specific area—down to the neighborhood level.

FAQs for the CTV-Curious

What’s the real difference between OTT and CTV?

OTT is the content. CTV is the device. You stream Netflix (OTT) on your Samsung Smart TV (CTV).

How are CTV ads targeted?

Through device ID, geolocation, and first-party data. You’re not blasting everyone—you’re reaching the right households.

Can I measure conversions from CTV?

Yes, using attribution pixels, footfall tracking, and multi-touch attribution across screens.

Pro Tips to Nail Your First Campaign

Use bold visuals in the first 3 seconds

Keep messages clear and conversational

Cap frequency to 3–5 exposures per viewer per week

Sync CTV with mobile retargeting for deeper funnel impact

Monitor VCR and cost-per-visit—not just CPM

Why Brandify? Because Results Matter

Brandify helps brands plan, launch, and optimize CTV campaigns with location-based targeting, dynamic analytics, and cross-device tracking.

Start building a data-driven CTV campaign with Brandify

Final Word: Ditch the Buzzwords, Keep the Wins

Now that you’ve cracked the CTV code, you’re not just running ads—you’re running smart ads. Understanding the lingo isn’t about impressing execs. It’s about spending every dollar where it counts.

And the best part? You’re just getting started.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[quotejungle]

Z世代の約94％は、優れた番組や映画は「人間のダークサイドを暴く」ものだと考えている。これは、ホラーや犯罪系のコンテンツに心の解放を見いだすことへの関心の高さを物語っている。

Z世代 にマスマーケティングは効かない：若者たちの最新サブカルチャーを探る | DIGIDAY［日本版］