#digital strategy goals

[krehssttechsolution]

Hiring Digital talent for a manufacturing client to meet their digital strategy goals

We partnered with a European multinational company having established presence in India for 20 plus years. The company is engaged into manufacturing and sale of steel chords with a special technology of manufacturing steel wires and chords. the company has global presence across 50 plus countries. It’s product range consisted of products across steel wires and chords. As part of the global strategy of digitalization of the operations and enhance digital capability of the organization the company put in place a new digital organization across the world. One of the global digital verticals in this new digital organization is based out of India.

The company mandated us to provide talent for the Indian digital vertical. The talent needs required a talent pool of digital experts in the area of data scientist, data analytics and solution architects across technologies. The talent need was across the experience levels and seniority level of operational and leadership roles. All these roles were for the global digital internal customers of the company. The pay range varied with the highest pay for some roles up to INR 09 million per year. The digital hiring team of ours successfully used multiple methods of databased hiring and headhunting approach to attract the talent in 6 months. The top 3 challenges in this hiring assignment are identified as attracting digital talent for manufacturing organisation with low employer brand visibility , significant jump in demand for digital talent post pandemic and pay range based on market which is outside the normal pay range of manufacturing industry. With deep partnering with the hiring managers in India & Europe and the local and global Human resource team, we moved with speed and reliability in the process of hiring overcoming these challenges. We have hired 8 talents so far and the same will continue with additional new mandates in the year 2022-23.

[techneos-solutions]

B2B Social Media Strategies That Work For Any Industry

B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that admittedly isn’t the most exciting into a playground for social content.

B2B Social Media Strategies for Any Industry

Set SMART goals

Like any other marketing channel, a social media strategy needs to be based on goals to be successful. Defining specific, measurable KPIs for your company’s social media — whether they’re based on brand awareness or acquisition — will be the key to measuring success down the line.

To determine KPIs, you have to decide what success means to your brand. Are you trying to use social media as an acquisition channel? Do you want to increase your reach, or gain more traffic on your company blog? This will decide what metrics to track.

Here is a good example of a SMART objective for an enterprise that is just beginning to get momentum on social media:

Goal: To build brand awareness on social media.

Specific: I want to boost our company’s brand awareness by posting regularly and frequently on Twitter, Instagram, Linked In, and Facebook. I will increase our posts on Twitter from once to four times a day, post daily on Instagram, and increase weekly publishing frequency on LinkedIn and Facebook from four to seven times per week. From generating two articles a week to three posts a week our content creators will raise their effort and our designer increases their workload from a given asset a week to two things a week.

Measurable: A 4% increase in engagement rate across the board is our goal.

Relevant: By increasing the engagement rate, we’ll boost brand awareness and generate more leads, giving sales more opportunities to close.

Time-Bound: End of this month.

SMART Goal: At the end of this month, our average engagement rate across our social media channels will see a 4% lift by increasing our post frequency and concentrating on a thoughtful, engaging copy.

Use multimedia

There’s a reason social media marketers get excited when a social platform launches a new feature — it’s because it adds a new medium to play with and test with your audience.

Instagram Stories, Twitter polls, and LinkedIn documents are all perfect examples of utilizing the multimedia formats that are unique to each channel.

The creation and release of multimedia content on your social media platforms add to your attention an interesting aspect.

Share original content

This may seem like a no-brainer to some, but many businesses establish their social media presence by curating content from other sources. The fact is that your audience can discriminate between unique and creative articles vs anything, just to claim that you were active on the web that day.

If you’re having trouble coming up with original content every day, it’s okay to scale back your operation. If you don’t have the bandwidth to post on every platform, spend your time on the channels where your audience is the most developed.

Keep an eye on competitors

Social media opens the door to your competitor’s marketing strategy, or at the very least, their social media marketing strategy. For larger companies, keeping tabs on your competitors is part of the territory. You want to know what campaigns they’re running to see if they’re successful. And if that company’s target audience is similar to your own, you can take inspiration from that campaign.

But keeping tabs on your competitors on social media isn’t at all about copying their strategies. Being involved in the same industry will lead to crossover with your audiences and their interests. Perhaps it makes sense for your brand if you observe your competition is not responding to the current news. You will be unique from your competitors by looking for these changes.

Highlight your employees

Many B2B companies do a great job of spotlighting their employees, which allows the audience to put faces to the company and personalize the brand. This is important for small and large companies alike, because whether you’re selling computers to businesses or opening a neighborhood restaurant — people are the heart of your business.

Additionally, highlighting your employees is a good opportunity for employer branding. Employer branding increases your employees’ advocacy by giving them the ability to spread word-of-mouth about their place of work.

Experiment with content and posting times

This is a step to take after you’ve proven that you can maintain a regular posting schedule and want to dive a little deeper into audience insights. There are always best practices for when and what you’re posting on social media, but the truth is that every audience is different, so you’ll want to run experiments to figure out what works best for your brand.

There are endless experiments you can conduct on your channels. Here are some ideas to inspire you

Test different link positions to find out if it makes users more likely to click.

Alternate between using questions and statistics in your copy to see which one pulls your audience in more.

Add emojis to see if it increases interactions.

Postless frequently.

Post more frequently.

Segment a different part of your audience to test how they react to an ad.

Put paid behind a video post and a still image to see which performs better.

Spend more time replying to posts to find out if it increases your follower count.

Test different amounts of hashtags to see if it affects impressions.

Experimenting with your content is how you figure out your own best practices, which will always be more personalized than industry standards.

[developmentinformationday]

Digital for Sustainable Development (D4SD) - Enabling a Digital Arab States Region to Advance SDGs Agenda.

A regional engagement platform to drive sustainable, inclusive, and catalytic digital transformation across the Arab States. With an emphasis on Strategic Digital Portfolios Investments and Promoting Digital Inclusion.

Watch the Digital for Sustainable Development (D4SD) - Enabling a Digital Arab States Region to Advance SDGs Agenda!

[caribbeanentrepreneurme]

My AI Assistant In Action

It’s just been over a year that I’ve been actively evaluating how AI can help my entrepreneurs with their businesses. There has been a lot of skepticism and mistrust around the internet and social media in the past that still exists, and now AI is added. One of the ways I approach introducing a new topic, information or software, is using myself as a test case (yes, I am my official guinea pig…

[dwordslayer]

My AI Assistant In Action

It’s just been over a year that I’ve been actively evaluating how AI can help my entrepreneurs with their businesses. There has been a lot of skepticism and mistrust around the internet and social media in the past that still exists, and now AI is added. One of the ways I approach introducing a new topic, information or software, is using myself as a test case (yes, I am my official guinea pig…

[gotogroww]

Content Marketing

We specialize in crafting SEO-optimized content tailored to your audience through thorough keyword analysis and segmentation. Our team excels in creating, curating, and managing comprehensive campaigns that ensure your message reaches the right people at the right time. With a focus on social media strategy, audience engagement, and community management, we drive maximum results.

[seoopt]

Content Optimization Techniques: Elevate your SEO Game

In this digital age, Content is King. However, to truly reign supreme, your content must be optimized for both search engines and readers.

Content optimization is the process of using SEO Friendly Content to improve its visibility, engagement, and reach. This involves integrating relevant keywords, optimizing meta tags, structuring content clearly, including visuals, Mobile-Friendliness, and regularly updating content to meet user intent and search engine requirements. It’s essential for enhancing SEO performance and user experience.

Now, what are these terminologies that we just discussed above? Let’s know them all in detail:

Relevant Keyword: Use relevant keywords that your target audience is searching for. Use both long-tale keywords and short-tale keywords, do not do the overstuffing of keywords.

Optimizing Meta Tags: Compelling title tags and meta descriptions becomes very important for any website.

Content Structure: Organize your content with clear headings, subheadings, and bullet points.

Visuals: Including optimized images, infographics, and videos to make the webpage look more attractive and catchier.

Internal and External Links: Linking to other relevant pages on your site to create relevant multiple webpages gives the audience reach more.

Mobile-Friendliness: Ensuring content is accessible and readable on mobile devices, as not everyone carry laptops with them.

Regular Updates: Keeping content up-to-date to maintain its relevance.

“Content is King”

       ~Bill Gates

This quote, written by Bill Gates clearly expresses the reach of the future audience. He describes the future of the Internet as a marketplace for content. And this means that high-quality, relevant, and valuable content is the most crucial factor for achieving success in search engine optimization. Well-crafted, well-organised with a comfort zone for the audience attracts more users, meet their search intent, opens a platform for searching and navigating, all of which contribute to higher search engine rankings. In another words, Optimizing the content becomes very important for higher reach and rankings and Web Page Optimization.

Using optimized content becomes very crucial for improving your website’s visibility, driving organic traffic, and ultimately achieving your digital marketing goals. By implementing these strategies, you can create content that not only ranks well on search engine results pages (SERPs) but also resonates with your readers, providing them with valuable and relevant information.

Concluding, Content optimization is essential for enhancing your online presence and driving organic traffic. By implementing techniques such as keyword research, meta tag optimization, and incorporating multimedia elements, you can create SEO-friendly contentthat resonates with your audience. Regular updates and a focus on readability and user experience further ensure your content remains relevant and valuable.

So, what are you thinking now, embrace these SEO strategies to stay ahead in this competitive digital landscape and do not forget to give everything a try!

[koobruk]

How to Conduct an Effective Digital Marketing Audit

Learn how to conduct a comprehensive digital marketing audit to optimise your strategies and enhance performance. This guide covers website analysis, SEO, social media, email marketing, and online advertising. Contact Koobr today to elevate your digital marketing efforts and achieve your business goals.

[beingjellybeans]

What is the Bucket Method in Savings and How Can It Help You Achieve Your Financial Goals?

There is a wide variety of methods or techniques you can use to grow your wealth. It can be as simple as keeping loose change in a piggy bank or as complex as investing in stocks. However, if you’re looking for an efficient way to achieve your financial goals, consider using the bucket method. This approach to saving and managing money involves dividing funds into separate “buckets” based on…

[nittyagi]

Step-by-Step Content Marketing Guide for Business Success

Content marketing is vital for businesses to connect with their audience and drive profitable action. This guide covers essential strategies, from setting clear goals and identifying the target audience, to content creation, distribution, and measuring

Content marketing has become an indispensable tool for businesses aiming to attract and engage their target audience. In this comprehensive guide, we’ll walk you through step-by-step content marketing strategies that can elevate your brand’s online presence. Whether you’re a seasoned marketer or just starting, this guide will provide valuable insights and practical steps to create an effective…

[isubhamdas]

Measuring Social Media Marketing Success

Unlock the secrets to measuring social media success. This guide reveals key metrics, expert tips, and real-world examples to track ROI and boost your brand’s online visibility. Continue reading for an in-depth exploration. Social Media Marketing SuccessWhy Measuring Social Media Success Matters?Key Social Media Marketing Metrics to TrackEngagement MetricsReach and Visibility MetricsConversion…

[digitaltogrow]

Mastering E-commerce Objectives: A Blueprint for Sustainable Growth

In the dynamic landscape of e-commerce, setting clear objectives is akin to charting a course for your business's success. These objectives serve as guiding stars, illuminating the path towards long-term viability and prosperity. By aligning your resources and efforts with strategic goals, you can navigate market fluctuations with confidence and achieve sustained growth. In this comprehensive guide, we delve deep into the core objectives of e-commerce, unveiling strategies to cultivate a stellar customer experience, optimize operational efficiency, and fuel growth through strategic marketing and sales.

[gsinfotechvispvtltd]

Customization is Key: Debunking the Myth of One-Size-Fits-All Digital Marketing

Introduction:

A common misconception surrounding digital marketing is that it is a one-size-fits-all approach, where businesses can implement the same strategies across the board. However, the reality is quite the opposite. Digital marketing strategies should be tailored to the specific goals and target audience of each business. In this blog post, we will debunk the myth of one-size-fits-all digital marketing and emphasize the importance of customization to achieve optimal results.

Understanding Business Goals:

Every business has unique goals and objectives that drive their marketing efforts. Whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales, digital marketing strategies must align with these goals. A one-size-fits-all approach fails to consider the nuances and specific needs of each business, making customization crucial for success.

Defining Target Audience:

An effective digital marketing strategy relies on a deep understanding of the target audience. Different businesses cater to diverse demographics, and their preferences, behaviors, and needs will vary. By conducting thorough market research and leveraging data-driven insights, businesses can segment their audience and tailor their digital marketing efforts to resonate with their specific target groups.

Choosing the Right Channels:

Digital marketing encompasses various channels, including social media, search engine optimization, content marketing, email marketing, and more. Each channel has its own strengths and weaknesses, and the choice of channels should be based on the target audience and the goals of the business. For example, if the target audience is primarily active on Instagram, a business may focus its efforts on creating visually appealing content and engaging with users on that platform.

Crafting Personalized Content:

Content is a crucial component of any digital marketing strategy. It serves as a means to communicate with the target audience, build trust, and establish the brand's authority. A one-size-fits-all approach fails to address the unique pain points and interests of the target audience. By crafting personalized content that speaks directly to the specific needs and aspirations of the audience, businesses can form a deeper connection and increase engagement.

Adapting Messaging and Tone:

The tone and messaging used in digital marketing campaigns play a significant role in resonating with the target audience. Different demographics respond to different types of communication, whether it's casual and relatable or professional and informative. By understanding the preferences and communication styles of their audience, businesses can tailor their messaging to create a more authentic and impactful connection.

Leveraging Data and Analytics:

Data and analytics provide valuable insights into the performance of digital marketing campaigns. By tracking and analyzing key metrics such as website traffic, click-through rates, conversion rates, and customer engagement, businesses can gain a deeper understanding of what works and what doesn't. This data-driven approach allows for continuous optimization and customization of digital marketing strategies to achieve better results.

Testing and Experimentation:

Digital marketing is a dynamic field that requires businesses to stay agile and adaptable. A one-size-fits-all approach stifles creativity and limits growth. By encouraging testing and experimentation, businesses can uncover new opportunities and discover what resonates best with their target audience. Whether it's A/B testing different ad creatives or trying out new social media platforms, customization allows for innovation and continuous improvement.

Staying Ahead of the Competition:

In today's competitive digital landscape, standing out from the crowd is crucial. Customized digital marketing strategies give businesses a competitive edge by allowing them to differentiate themselves and cater to the unique needs of their target audience. By understanding the strengths and weaknesses of competitors and identifying gaps in the market, businesses can develop strategies that position them as industry leaders.

Conclusion:

The myth of one-size-fits-all digital marketing is debunked by the reality that customization is essential for success. By aligning digital marketing strategies with specific business goals, understanding the target audience, choosing the right channels, crafting personalized content, leveraging data and analytics, and embracing experimentation, businesses can achieve optimal results and stay ahead of the competition. Customization is the key to unlocking the true potential of digital marketing and creating meaningful connections with the target audience.

[beedujourblog]

7 Reasons Why You Need to Invest in your own Online Media Platform.

Regardless of your industry or size of the business a full functioning website or any online privately owned space is an essential, it forms part of you product/service packaging in the 21st century. Social media platforms and apps are also not 100% reliable. They are great communication and brand building tools, but they are not the main platforms to conduct business transactions and attract…

[netcoreinfo]

Unlocking Tailored Solutions: Introducing NetCoreInfo.com