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B2B Social Media Strategies That Work For Any Industry

B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that admittedly isn’t the most exciting into a playground for social content.

B2B Social Media Strategies for Any Industry

Set SMART goals

Like any other marketing channel, a social media strategy needs to be based on goals to be successful. Defining specific, measurable KPIs for your company’s social media — whether they’re based on brand awareness or acquisition — will be the key to measuring success down the line.

To determine KPIs, you have to decide what success means to your brand. Are you trying to use social media as an acquisition channel? Do you want to increase your reach, or gain more traffic on your company blog? This will decide what metrics to track.

Here is a good example of a SMART objective for an enterprise that is just beginning to get momentum on social media:

Goal: To build brand awareness on social media.

Specific: I want to boost our company’s brand awareness by posting regularly and frequently on Twitter, Instagram, Linked In, and Facebook. I will increase our posts on Twitter from once to four times a day, post daily on Instagram, and increase weekly publishing frequency on LinkedIn and Facebook from four to seven times per week. From generating two articles a week to three posts a week our content creators will raise their effort and our designer increases their workload from a given asset a week to two things a week.

Measurable: A 4% increase in engagement rate across the board is our goal.

Relevant: By increasing the engagement rate, we’ll boost brand awareness and generate more leads, giving sales more opportunities to close.

Time-Bound: End of this month.

SMART Goal: At the end of this month, our average engagement rate across our social media channels will see a 4% lift by increasing our post frequency and concentrating on a thoughtful, engaging copy.

Use multimedia

There’s a reason social media marketers get excited when a social platform launches a new feature — it’s because it adds a new medium to play with and test with your audience.

Instagram Stories, Twitter polls, and LinkedIn documents are all perfect examples of utilizing the multimedia formats that are unique to each channel.

The creation and release of multimedia content on your social media platforms add to your attention an interesting aspect.

Share original content

This may seem like a no-brainer to some, but many businesses establish their social media presence by curating content from other sources. The fact is that your audience can discriminate between unique and creative articles vs anything, just to claim that you were active on the web that day.

If you’re having trouble coming up with original content every day, it’s okay to scale back your operation. If you don’t have the bandwidth to post on every platform, spend your time on the channels where your audience is the most developed.

Keep an eye on competitors

Social media opens the door to your competitor’s marketing strategy, or at the very least, their social media marketing strategy. For larger companies, keeping tabs on your competitors is part of the territory. You want to know what campaigns they’re running to see if they’re successful. And if that company’s target audience is similar to your own, you can take inspiration from that campaign.

But keeping tabs on your competitors on social media isn’t at all about copying their strategies. Being involved in the same industry will lead to crossover with your audiences and their interests. Perhaps it makes sense for your brand if you observe your competition is not responding to the current news. You will be unique from your competitors by looking for these changes.

Highlight your employees

Many B2B companies do a great job of spotlighting their employees, which allows the audience to put faces to the company and personalize the brand. This is important for small and large companies alike, because whether you’re selling computers to businesses or opening a neighborhood restaurant — people are the heart of your business.

Additionally, highlighting your employees is a good opportunity for employer branding. Employer branding increases your employees’ advocacy by giving them the ability to spread word-of-mouth about their place of work.

Experiment with content and posting times

This is a step to take after you’ve proven that you can maintain a regular posting schedule and want to dive a little deeper into audience insights. There are always best practices for when and what you’re posting on social media, but the truth is that every audience is different, so you’ll want to run experiments to figure out what works best for your brand.

There are endless experiments you can conduct on your channels. Here are some ideas to inspire you

Test different link positions to find out if it makes users more likely to click.

Alternate between using questions and statistics in your copy to see which one pulls your audience in more.

Add emojis to see if it increases interactions.

Postless frequently.

Post more frequently.

Segment a different part of your audience to test how they react to an ad.

Put paid behind a video post and a still image to see which performs better.

Spend more time replying to posts to find out if it increases your follower count.

Test different amounts of hashtags to see if it affects impressions.

Experimenting with your content is how you figure out your own best practices, which will always be more personalized than industry standards.

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Ready to take your brand to the next level? Our expert digital marketing services can help you reach your target audience and stand out in the crowded digital landscape. Let's create a winning strategy together!

Call: (+91) 88663-88135 Email: hello@techneos.xyz

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6 Reasons Why WordPress Website is Important?

In today's digital age, having a website for your business is more important than ever. It's the first place potential customers go to learn about your business and what you offer. But not all websites are created equal. Using the right platform is crucial in ensuring that your website meets your business needs. That's where WordPress comes in. Here are the reasons why having a WordPress Website is essential in this era.

User-Friendly: One of the most significant benefits of WordPress is its user-friendly interface. WordPress is designed to be intuitive and straightforward, making it easy for anyone to use, regardless of their technical background. You can quickly and easily create, edit, and publish content without needing to know how to code.

Customizable: With thousands of free and premium themes available, WordPress allows you to create a website that reflects your brand's personality and style. You can also customize the layout, fonts, and colors to create a unique look that sets you apart from your competitors.

Mobile-Friendly: In today's world, most people browse the internet on their mobile devices. That's why it's essential to have a mobile-friendly website. WordPress has responsive themes that automatically adjust to different screen sizes, ensuring that your website looks great on all devices.

SEO-Friendly: Search engine optimization (SEO) is essential to help your website rank higher in search engine results pages (SERPs). WordPress is designed to be SEO-friendly, with features that make it easy to optimize your content for search engines.

Scalable: As your business grows, your website needs to be able to grow with it. WordPress is a scalable platform that can handle everything from a small blog to a large e-commerce website with thousands of products. With its flexible and customizable nature, WordPress can meet your business needs now and in the future.

Community Support: WordPress has a large and supportive community of developers and users who are constantly improving and updating the platform. This means that you can be sure that your website is always up-to-date and secure.

In conclusion, having a WordPress website is crucial in today's digital age. It's a user-friendly, customizable, mobile-friendly, SEO - friendly, and scalable platform that can meet your business needs now and in the future. If you don't already have a WordPress website, it's time to consider building one to take your online presence to the next level.

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Our web design services offer custom solutions for businesses and individuals looking to establish a strong online presence. Our team of experts creates visually appealing, user-friendly and responsive websites that drive traffic and increase conversions. Contact us today to learn how we can help you achieve your online goals.

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5 Reasons Software Companies Should Consider Dedicated Teams

Given all of the shortcomings of the traditional outsourcing model, from poor quality to delivery time delays to other considerations such as lack of control, there is a clear need for a new and sustainable method.

While outsourcing is a classic customer-supplier approach, Offshore allows you to establish a new business hub or facility that is specifically dedicated to specializing in the product or service that you want to supply.

Offshoring can be done as a parent-child relationship. Offshoring also provides a middle road by allowing ISVs to have a dedicated team rather than an outsourced team that is always changing.

Engaging a dedicated team from a reputed offshoring partner is the plan that is recommended implement for a small to mid-sized ISV organization to achieve success with their offshoring ambitions. This is because of the importance of offshoring.

Although a profitable and effective business model, it takes a significant amount of time and hard work to identify the ideal partner, set up a dedicated team that is specialized to your needs, and then get them on board and par with your in-house team.

But, after you've accomplished this and established a relationship with a dependable service provider who possesses both extensive industry knowledge and software experience, you're in for the long haul.

Here are the Top Five Reasons Why Engaging Dedicated Software Development Teams is so Effective

Project Based vs Product Based Offshore Development: An offshoring company will often offer you, software engineers, to work on your project in a normal project-based situation. However, these engineers can be transferred to different customer teams as needed. As a result, each time team members are relocated, you will have to invest time and attention in grooming and training the new team members, which will have a negative influence on your product roadmap.

Having dedicated teams helps you to extend your operations and have a staff dedicated entirely to your product throughout its lifecycle. You would also have ultimate control over the team to ensure excellent quality, on-time delivery, and peak performance.

Cost-Effectiveness:  There are usually no fixed expenditures or hidden overhead charges when using a dedicated team strategy. A dedicated staff works in total accordance with the client's procedures and expectations, ensuring the most cost-effective product. Furthermore, because the customer has access to highly qualified, experienced, and carefully selected resources, he does not need to invest heavily in training or problem resolution.

Quality: The engaging customer hires a dedicated team directly, and all subsequent operations of the team are directly monitored by the customer. This level of control has a favorable impact on the finished product and its quality.

Transparency: Communication channels are kept open with the devoted team approach. Offshoring is no longer simply outsourcing a portion of work to an unknown, faceless crew. Instead, it becomes personal, bringing accountability and duty with it.

The processes used are identical to those used in-house and are determined by the client. This method enables the customer the freedom to align the dedicated team's culture with that of his organization, as well as the ability to set expectations per business standards.

On-Time Deliverables:  The team is dedicated to your product and cannot be reassigned, and the team and the customer have close communication and collaboration. These elements work together to reduce the chance of deliverables being late. The dedicated team development method recognizes that requirements cannot be set in stone at the start of product development. It usually takes an agile approach, which proves to be a cost and time-effective technique in the long term. Engaging a specialized team for your software product development might result in a win-win approach for your Independent Software Company if mutually beneficial cooperation is established early on.

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Marketing Fundamentals that Are Forever

The core aspects of marketing remain the same over time. The only thing that shifts is the setting in which we operate according to the basics.

Adapting New Things 

New things are always exciting to marketers. The most up-to-date concepts, technology, fashions, innovations, and advertisements, among other things. The idea that something new is superior and that the most recent thing is the finest is hardwired into our genes. However, it is not difficult to comprehend.

Since we are driven by the market, we must remain abreast of any recent developments. We gain traction for our brands by making bold promises about how they are newly and significantly enhanced. Because we are so dedicated to making progress, we are willing to put in long days and stay up late.

We recognize and celebrate the best of the news between ourselves and our colleagues. "New" is the thing that appeals to us the most.

“However, what is different about marketing is the environment in which we do things rather than the basics of what we do. But, immersed as we are in all things new, we frequently lose sight of this. As a result, we're always rediscovering the foundations.”

Marketing History

Consider consumer-orientation. During the 1950s and 1960s Mad Men era, David Ogilvy advised his contemporaries that "the consumer is not an idiot; she is your wife." In other words, place the consumer at the center of your focus. 

Before Ogilvy, consumer-centricity was highlighted by Peter Drucker. In the 1970s and 1980s, the marketing guru from Harvard, Ted Levitt, did so again. In the 1990s, Don Peppers and Martha Rogers added the twist of one-to-one customization.

In the twenty-first century, Emory University marketing icon Jag Sheth introduced an organizational twist. Then came digital and the worry of losing the consumer in the Big Data haystack, which led to a rebirth of the concept in the mid-2010s. Now, in the twenty-first century, it is resurfacing under the banner of human-centricity.

Monitoring and Evaluation

What we see exhibited in this constant re-articulation of the same old concept of customer-centricity is arguably best stated as the defining irony of marketing, namely, that to maintain the basics in the forefront, we must continually rearticulate them to ourselves in new ways. However, this is not to discount this irony. 

The context is constantly shifting, thus we must adapt the fundamentals to the current circumstance in novel ways. However, adjusting the basics to the situation should not be confused with new, different, or newly found fundamentals. Unfortunately, this is a common occurrence. The basics are unchanging. In marketing, the only thing that is ever new is the way we use old ideas.

TechNeos Solutions is a leading marketing agency that focuses on growing your business successfully with online marketing services. Whether you want to increase conversions, traffic to your website, or both, we can help you design an internet marketing campaign that can help you reach your goals.

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TechNeos Solutions delivers digital transformation using Web development and Mobile App Development Services that enables doing business anywhere, anytime.

Call: (+91) 88663-88135 Email: hello@techneos.xyz