#doceree

[hcpadmanager]

Discover Doceree admanager: A Game-Changer for Healthcare Publishers

If you're a healthcare publisher juggling ad operations, compliance, and monetization, I recently came across something that might make your life a whole lot easier.

Doceree admanager is an ad management platform built specifically for healthcare publishers. It's designed to streamline ad operations, enhance monetization, and ensure compliance with healthcare regulations.

What Makes Doceree AdManager Stand Out?

Unified Inventory Management for healthcare & medical content websites: Manage all your ad inventory in one place, leading to better fill rates and higher CPMs.

Precision Audience Targeting: Utilize Doceree's proprietary HCP identity graph to accurately identify and target healthcare professionals based on specialty and behavior.

Seamless Integration: Integrate effortlessly with your existing ad systems without disrupting your current operations.

HIPAA Compliant admanager: Ensure HIPAA, GDPR, and SOC2 compliance with integrated consent management, eliminating regulatory risks.

AI-Powered Yield Optimization: Leverage machine learning to adjust floor prices in real-time, maximizing return on ad spend.

Real-World Impact

A leading healthcare publisher achieved a 290% revenue growth by unifying ad inventory and utilizing AI-powered yield optimization with Doceree's AdManager. (source)

Why It Matters for Healthcare Publishers

Traditional ad management platforms often fall short when it comes to the unique needs of healthcare publishers. Doceree admanager addresses these challenges by providing a specialized solution that enhances ad relevancy, improves HCP engagement, and drives revenue—all while ensuring the highest industry standards.

If you're interested in learning more, you can check out Doceree admanager.

Would love to hear your thoughts or experiences with ad management platforms in the healthcare space.

[healthcaremarketingtech]

Join Us at Digital Pharma East 2024: Doceree is a Diamond Partner!

Guess what? Digital Pharma East 2024 is just around the corner, and it’s set to be an absolute game-changer for anyone in the life sciences community. Mark your calendars for September 9-12 and head to the Pennsylvania Convention Center in Philly for an immersive, educational, and downright exciting event. 🌟

I'm thrilled to share that Doceree is a Diamond Partner at this year's event! 🎉 If you're into innovative martech solutions for healthcare and pharmaceutical companies, this is your chance to meet the brilliant leadership team at Doceree. They’ve got some groundbreaking strategies to share that can elevate your digital marketing game to new heights.

Make sure to swing by the Doceree booth to chat with the experts, get inspired by their solutions, and maybe even snag some cool swag. 😉 Don’t miss this golden opportunity to network and learn from the best in the industry.

See you there! 👨‍⚕️✨

[atomxmedia]

Healthcare Startup Doceree Secures $13.6 Million in Series B Funding from Creaegis

The well-known healthcare startup Doceree, led by the Indian private equity firm Creaegis, has successfully received Rs 113.5 crore (about $13.6 million) in its Series B fundraising round. With this most recent investment, Doceree is demonstrating its increasing impact in the healthcare industry as well as its creative method of bringing healthcare professionals (HCPs) together via cutting-edge programmatic marketing solutions.

Funding Details

A special resolution to issue 10, equity and 24,300 Compulsorily Convertible Preference Shares (CCPS) at an issue price of Rs 4,672 per share, raising Rs 113.5 crore, was authorised by the Doceree board. Entrackr announced this financial milestone, referencing Registrar of Companies regulatory records obtained through access.

Cumulative Funding and Previous Investments

With this fresh round of fundraising, Doceree has raised more money than $50 million in total. Only the Series B round, led by Creaegis, brought around $35 million. In 2022, Doceree achieved a noteworthy milestone in its financial growth trajectory when it raised $11 million in its Series A fundraising round, which was spearheaded by Eight Road Ventures.

Doceree’s Mission and Platform

Harshit Jain founded Doceree in 2019 with the goal of strengthening healthcare media agencies, pharmaceutical and life sciences corporations, and both. By enabling connections between healthcare professionals within their networks, the business hopes to improve patient health outcomes. As the first worldwide network of physician-only platforms, Doceree’s platform distinguishes apart and provides a special way to enhance programmatic marketing in the healthcare sector.

Strategic Partnerships and Global Expansion

Through a partnership with Hello Health Group, Doceree increased its global presence in May of last year. Eight countries in Southeast Asia, including Vietnam, Indonesia, Malaysia, Cambodia, Myanmar, Singapore, Philippines, and Taiwan, were opened to Doceree through this strategic partnership. With this growth, Doceree has been able to reach a larger geographic area and improve services while also increasing its impact.

Read more: Marketing News, Advertising News, PR and Finance News, Digital News

[innonurse]

Virgin Pulse plans a $3 billion merger with HealthComp

- By InnoNurse Staff -

The employer health tech company and healthcare services administrator could combine to create an crucial employer-focused health platform.

Read more at MobiHealthNews

///

Other recent news and insights

NYU Langone Health's 'prompt-a-thon' supports generative AI innovation (Healthcare IT News)

Creaegis leads a $35 million investment in the health-tech startup Doceree (VCCircle)

Google Ventures invests in Midi Health's $25 million investment to give women with personalized healthcare (Tech Funding News)

[raogunjanyadav]

Healthcare Information Technology | Doceree

Healthcare Information Technology (Healthcare IT) integrates technological advancements into healthcare for improved services. It encompasses Doceree, a pioneering healthcare marketing platform. 

Doceree efficiently connects pharmaceutical companies with healthcare professionals using advanced technology and data-driven strategies. 

[healthcaremedia]

Ad Tech Burnout in Healthcare Publishing: My Take

There’s something oddly draining about watching a great healthcare site struggle to earn what it deserves. And it’s almost always the ad stack.

I’ve worked in digital media long enough to spot the pattern. For healthcare publishers, it usually starts with high hopes—launching content platforms aimed at doctors, researchers, clinicians… the kind of audience you’d expect advertisers to value highly.

But then come the questions.

Why are the ads so irrelevant? Why aren’t we earning more? Why does this ad tech feel like it wasn’t meant for us?

And the truth is—it wasn’t.

Generic ad platforms are built for a different internet. They do fine with general news, lifestyle blogs, and shopping sites. But in healthcare, where accuracy, compliance, and trust are everything, they just fall short.

You can’t show random ads to a physician audience. You can’t play fast and loose with monetisation. And you definitely can’t compromise the user experience just to chase impressions.

So, what then?

For us, the turning point came when we stopped trying to make general tools “work” and started looking for the specific needs of healthcare publishing. That’s what led us to discover Doceree AdManager—a platform built with our reality in mind.

It didn’t magically fix everything overnight. But suddenly, our content had relevant partners. Our teams had control. And we weren’t fighting against the system—we were finally working with one.

If you're in the healthcare media space and constantly feel like your ad setup doesn’t reflect your audience or your standards… that’s not on you. It’s the tools.

Maybe it’s time for something that actually understands healthcare. ~ Vijay Gupta

Adapted from a longer blog originally shared on LinkedIn.

[healthcaremarketingtrends]

Doceree 360 - Healthcare Marketing Trends 2024-25 Report

Read this report to discover how it empower marketers, pharma brands, and life sciences companies with insights into what’s driving success today—and what’s falling short. Access the Healhtcare Marketing Trends Report This report comes with actionable strategies that fuse innovation with the core purpose of healthcare: delivering exceptional patient care throughout the globe.

[healthcaremarketingwatch]

Boost Your Revenue with admanager powered by Doceree: A Game-Changer for Healthcare Publishers

As a healthcare publisher, your primary goal is to provide valuable, trustworthy content to your audience. But let's face it: monetizing your digital space effectively while maintaining a great user experience can be tricky. Enter admanager powered by Doceree– an advertising solution that not only helps you streamline your ad strategy but also boosts your revenue in ways you might not have imagined.

What Exactly is admanager?

admanager is a comprehensive advertising management tool that allows you to serve, manage, and optimize ads across your digital platforms. It offers an intuitive way to control your ad inventory, target the right audience, and analyze ad performance. Whether you’re using display ads, video ads, or native ads, admanager makes the entire process easier and more effective.

Why Should Healthcare Publishers Care About admanager?

1. Unlock New Revenue Streams

The healthcare industry is unique, with a very specific audience that can often be difficult to monetize. However, admanager makes it easier for publishers like you to tap into this lucrative market. By partnering with healthcare advertisers, you can serve highly relevant ads that resonate with your readers—whether it's for health products, medical services, or insurance offers. More targeted, personalized ads lead to higher conversions and, ultimately, more revenue.

2. Optimize Ad Placement for Maximum Impact

Gone are the days of placing ads at random and hoping for the best. With admanager, you have the power to optimize ad placement, ensuring that your ads align with your content and enhance the user experience. You can strategically place ads where they will attract the most attention while avoiding a cluttered, intrusive experience. With the right mix of formats and placements, your ads won’t just be seen—they’ll be engaging.

3. Gain Deep Insights with Advanced Analytics

Data is king when it comes to optimizing ad performance. admanager’s powerful analytics tools give you a comprehensive look at how your ads are performing. From impressions and click-through rates to revenue per page, you get the insights needed to fine-tune your ad strategy. You can easily test different types of ads, placements, and pricing models to see what works best for your audience. Armed with this data, you’ll always be ahead of the curve.

4. Streamline Your Ad Management with Seamless Integrations

Managing multiple ad networks can be a logistical nightmare. Fortunately, admanager makes it simple. With seamless integrations to popular ad networks like Google AdSense, DoubleClick, and other programmatic partners, admanager allows you to manage all your ads from one central hub. This means less time spent switching between platforms and more time optimizing for better results.

5. Explore Flexible Monetization Options

Every healthcare publisher has different needs, and that’s where admanager excels. The platform offers flexibility in terms of ad types—be it display ads, native ads, video ads, or even custom formats. You can also choose from various pricing models such as Cost Per Mille (CPM), Cost Per Click (CPC), or Cost Per Acquisition (CPA), tailoring your ad revenue strategy to suit your audience and content.

Why admanager Is a Must-Have for Healthcare Publishers

In the crowded world of digital healthcare publishing, standing out while staying true to your brand’s voice can be a delicate balance. By leveraging admanager, you can boost your revenue without sacrificing the integrity of your content. Plus, the more relevant the ads are to your audience, the better the engagement you’ll see. It’s a win-win for both you and your advertisers.

Healthcare content is often viewed as highly specialized and educational. admanager allows you to turn that highly engaged, niche audience into a sustainable revenue stream. The more tailored and effective your ads are, the more advertisers will want to work with you. This opens the door to more partnerships and even greater opportunities down the line.

How to Get Started with admanager

Starting with admanager is easy. Here’s a simple guide to get you on your way:

Create an Account: Sign up for admanager and link it to your website or platform.

Customize Your Ads: Select the ad formats and placements that best suit your audience and content strategy.

Monetize Your Platform: Set up your preferred pricing models and start displaying ads.

Track Your Success: Use admanager’s analytics tools to track ad performance and make improvements.

Final Thoughts

admanager is an invaluable tool for healthcare publishers who are serious about optimizing their ad revenue. With its flexibility, robust analytics, and seamless integration with other ad networks, it provides a simple yet powerful way to monetize your content. By carefully managing your ad strategy, you can unlock new revenue streams, grow your business, and keep delivering high-quality healthcare content to your audience.

Ready to boost your revenue and make the most of your platform? Start using admanager today and see how it can transform your healthcare publishing business!

[bloghealthcaremarketing]

Healthcare specific ad management platform needed for healthcare/medical publisher

Healthcare Publishers: It's Time to Demand More Than Just Generic Ad Managers, time to switch to healthcare-specific ad platform to monetize your hcp traffic.

Let's be honest, if you're a healthcare publisher, you're doing something truly important. You're delivering vital information, connecting patients with providers, and contributing to a healthier world. But when it comes to monetizing all that valuable content, are you truly getting what you deserve?

For many, the default answer has been a generic ad manager. And while AdSense is a familiar name, it's increasingly clear that it's just not cutting it for the unique needs of the healthcare industry. Think about it: healthcare advertising isn't like selling shoes or gadgets. It's highly regulated, requires incredible precision, and demands a deep understanding of audience segmentation.

Generic ad platforms often fall short here. They lack the specialized targeting capabilities needed to reach specific healthcare professionals (HCPs) or patient demographics with relevant, compliant ads. This means less effective campaigns for advertisers, and ultimately, less revenue for you. It's a lose-lose.

Plus, in healthcare, trust and compliance are everything. You can't afford to have ads appear next to content that's misleading, inappropriate, or non-compliant with strict regulations like HIPAA. Standard ad networks just don't have the built-in safeguards and expertise to navigate this complex landscape.

So, what's the alternative? Imagine an ad management solution built specifically for healthcare publishers. One that understands the nuances of the industry, prioritizes compliance, and offers unparalleled targeting. That's where a specialized ad manager comes in.

Platforms like Doceree's AdManager are changing the game. They offer:

Precision Targeting: Go beyond basic demographics. Reach HCPs by specialty, practice setting, and even professional interests. This means advertisers get better results, and you earn more for your valuable inventory.

Built-in Compliance: Say goodbye to constant worry. A dedicated healthcare ad manager ensures all ads meet regulatory standards, protecting your reputation and fostering trust. (Want to learn more about this? Check out this blog on healthcare ad manager compliance).

Maximized Revenue: With more relevant ads and better targeting, you'll see higher fill rates and improved CPMs. It's about getting the true value for your audience.

Unified Management: No more juggling multiple platforms. A unified ad manager streamlines your operations, making ad sales and management much simpler. (Read why healthcare publishers need a unified AdManager).

It's time to realize that healthcare publishers deserve a monetization strategy that's as specialized and impactful as the content they create. Don't settle for a generic solution when a tailored one can unlock so much more.

Ready to explore a better way to monetize your healthcare content? Check out Doceree AdManager's product page and discover how it can transform your ad revenue. You can also dive deeper into how publishers are already seeing success with AdManager by reading this case studies on revenue growth, overall growth, and HCP targeting and specialization-based pricing.

Curious about how programmatic advertising fits into all this? Here's a blog post on programmatic ad manager for healthcare publishers that might interest you.

And if you're just starting to think about this, this blog on choosing the right ad management platform for healthcare publishers is a great place to begin.

[healthcare-updates]

Expert Insights: ADAPTING TO CHANGE - How Advanced Technology Can Elevate Healthcare Outcomes

Author: Preetha Vasanji, President – Emerging Markets, Doceree.

With a host of digital innovations, ranging from AI and telemedicine to wearable technologies and beyond, coming into play, healthcare is set to ride on a new era. This means opening the door to a promise much more comprehensive. Healthcare will be more efficient and accurate, and, at the same time, there will be a way more personalized and patient-centric approach.

At a time when technology influences almost every aspect of our lives, healthcare is at a critical crossroads. The digital transformation in healthcare is not only a paradigm shift but a revolution—something that purports to change the very meaning by how care is delivered, accessed, and experienced. Against this background, the industry struggles with pressures of rising costs to inefficiencies and inequities in access and quality of care.

Read full Article: ADAPTING TO CHANGE - How Advanced Technology Can Elevate Healthcare Outcomes

[healthtechfeeds]

Digital Pharma East, Visit their booth and connect with them to learn more about the brand and it's products. #DigitalPharmaEast

[healtharkinsightss]

0:59 / 29:30

Measuring Effectiveness of Pharma Marketing - Healthcare Innovation Podcast S2E3

Welcome to Healthark Insights' healthcare innovation podcast season 2! In this episode, titled "Measuring Effectiveness of Pharma Marketing", our host, Shivang Bhagat, Senior Consultant at Healthark Insights, engages in a dynamic conversation with Preetha Vasanji, President of Emerging Markets at Doceree. As a distinguished leader in the physician marketing space, Preetha shares her perspectives on the evolution, new developments, trends, and challenges of the pharma industry. Join us as we explore how Doceree is innovating to solve some of these challenges and revolutionize pharma marketing. Don't miss this insightful discussion on our YouTube channel!

[docereephysicianplatformonly]

How to Successfully Market in the Pharma Industry?

Earlier, pharma sales agents spent their working hours driving from one hospital to another, interacting and exchanging information about their products and finalizing the deals, but the coronavirus pandemic has changed all that.

As the virus spreads worldwide, marketers like all of us are following stay-at-home policies, leveraging digital tools and virtual meetings to sell their products to doctors. It's accelerating the trend towards pharma digital advertising/marketing, and this shift is displaying that the digital trend is here to stay with us for a long time.

Now, as we discuss pharma digital marketing, we all know it's quite challenging. The pharmaceutical industry is highly standardized, and it is also an industry that is known for attracting litigation attorneys who are always looking for false claims. 

The general playbook for marketing to health care professionals is the same as it is for any other B2B sale; one has to craft a messaging strategy that ensures optimal reach and frequency in delivering the right message to the right person at the right place at the right time, choosing the right platform from the various channels available. 

Let's look at some of the pharmaceuticals marketing strategies�� that one can use to market their products successfully:

Define the target audience

The first step is to segment the target audience and tailor the message based on different factors

Going specialty-wise is the most imperative and also obvious. This is especially crucial to be able to market the correct products and services to potential clients. For instance, if people want to pitch products specific to gynecology, they obviously don't want to waste their resources on pathologists, urologists, etc.

Geographical area. One may also want to define their audience based on the geographic location. For instance, if pharma companies are marketing a service or product controlled at the state level, they should know which physicians serve in the said state.

The setting. Physicians who own their practices have more control over decision-making at their facilities than doctors based in hospitals or big brands. At the same time, those in large-group facilities have far more resources at their disposal than physicians who work in a clinic.

Use email to kick start conversations

Considering how hard-pressed most doctors are for free time, the best replacement for face-to-face marketing to a doctor is through an email. Even if we keep in mind the regulatory issues with privacy, compliance, and data protection that require the revalidation of email databases, emails are still a top option when communicating with doctors. It is advisable to keep the content formal, educative, and fact-heavy. 

Leverage content marketing

Content is king in the digital marketing space, and the same is true for marketing to healthcare professionals. Remember, a witty ad copy or blog will not sell to doctors. One needs to go above and beyond to create truly unique content. Make sure the content is factual and educational. From the tone to the topic itself, the content should ooze information, stats, and facts that are genuinely useful to healthcare professionals. 

Moreover, choose the subject carefully as each doctor is different, but one thing is for sure: they like clarity and hate ambiguity. One can also take leverage of self-service platforms like Doceree, which helps to optimize the strategy and content in the best way possible.

Connect through Online Communities

One of the most overlooked tactics is connecting through online communities. Healthcare professionals nowadays join online communities to discuss their cases. They offer as well as receive advice of colleagues from across the globe on medical matters.

 They also discuss various drugs and services in these online communities. Pharma marketers should keep track of the queries and concerns raised online about their products to formulate an effective marketing strategy that addresses them through effectively tailored communication and information dissemination.

Explainer Videos

Visual storytelling has become a powerful tool. Videos have all the potential to take the digital game up a notch. Pharma markets should leverage this content form and create videos regarding introducing their products, tutorials of safe usage of products, pros and cons of using a particular medicine video, user review videos, dos and don’ts videos, and real-life case study videos, among others. If there is one industry that can really benefit from video fever, it would no doubt be Pharma.

Use AI tools

To deal with a digital-savvy audience, Pharma companies will have to tackle the competition arising from competitors who are well versed with AI technology. They will either have to create these capabilities themselves or leverage AI tools and technology to maintain the leadership position. 

One can use Physician-only platforms such as Doceree, powered by proprietary technology ESPYIAN that identifies and precision targets Healthcare Professionals for a truly personalized experience on digital. Moreover, it has the ability to identify the target HCP out of many similar-looking profiles, whether on a physician networking site, telemedicine platform, medical journal or even on social networking sites. 

To know more about Doceree healthcare advertising, click here!