#evergreencontent

[mastertrendinfo]

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[fs-poster]

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[laurafaritos]

HDMS048. Getting Googled On Purpose — An SEO Crash Course for Broke Creatives

If you’re not famous, and you don’t have a marketing budget, how are people supposed to find you online?

Before this course, I thought the answer was: they don’t. You just have to keep promoting your stuff manually, constantly, forever. But then I hit this section of the Harvard Digital Marketing Strategy course—and realized I’d been missing an entire discovery channel hiding in plain sight.

Search.

Like, actual Google search. Not hashtags. Not TikTok trends. Not getting lucky on Threads.

We learned how a tiny clothing company called Duckworth used search engine optimization (SEO) to go from a struggling retail brand to a growing e-commerce business—without spending big on ads. It was the first time I really understood that SEO isn’t just for corporations. It’s for anyone who wants to be found.

So in this post, I’m breaking down what I learned about SEO, how it applies to my own shows like Haunted Comedians, Foreigner Diaries, and Failed by Sex Ed—and how other creatives can use it to stop getting buried online.

This part of the course zoomed in on Search Engine Optimization (SEO)—basically, how to get your stuff to show up on Google without paying for ads.

The case study was Duckworth, a tiny, family-owned clothing brand that makes Merino wool clothes in Montana. They were getting crushed by ad costs, so they pivoted hard to owned media. But instead of just vibing and hoping someone found them, they used SEO to actively show up when people Googled things like:

“best base layer for snowboarding”

“warm wool layers for hiking”

“merino wool vs cotton”

These are called long-tail keywords: search terms that are super specific. They don’t have huge search volume, but the people searching them are often ready to buy. That’s perfect for small brands (and creators!) who can’t compete for giant keywords like “outdoor gear.”

Duckworth used those keywords to make blog posts, videos, and landing pages. They made sure the site loaded fast. They added reviews and useful info. And because they were so specific and helpful, Google started bumping them up in organic search.

They also taught us the three pillars of SEO:

Technical optimization – Make sure your site works, loads fast, and can be crawled by Google

Content optimization – Use the words your audience is actually searching for, and answer their questions

Link optimization – Get other reputable websites to link to you (this builds authority)

One framework they introduced was called CIRCLE, which breaks down SEO into Crawl, Index, Rank, Click-Through Rate, Landing Page, and Experience. It’s technical, but the core idea is: if people can find you, click on you, and have a good experience once they do? Google will reward that.

And that’s when I realized… I don’t need to be famous to show up in search. I just need to be useful and findable.

Before this, I always assumed SEO was something reserved for brands with tech teams and budgets. Like, who’s out here searching ��comedian with haunted shows in Toronto”?

But then I realized—maybe someone is.

And even if they’re not searching me by name (yet), they might still be searching for the kind of stuff I do.

Haunted Comedians isn’t just a funny show—it’s a searchable concept. People might Google “haunted comedy Toronto,” “Halloween comedy events,” or “ghost tours with comedians.” If I build content that reflects those searches, people might actually find the show without me constantly promoting it.

Foreigner Diaries hits with long-tail searches like “Brazilian immigrant comedy” or “funny stories about culture shock in Canada.” Instead of just saying “I’m doing a show,” I could be writing blog posts titled ‘What Canadian audiences don’t get about Brazilian humour (but Brazilians do)’.

Failed by Sex Ed? GOLD MINE. SEO-wise, that show is basically a searchable cry for help. “Sex education podcast for adults,” “funny sex ed stories,” “neurodivergent sex ed,” “what I wish I’d learned about sex.” I have so much already in my files that matches that exact intent.

It hit me that SEO is a way to stop screaming into the void. It rewards specificity, patience, and storytelling—which is literally how my brain already works. I just didn’t know how to plug it into the system.

As someone with AUDHD, the idea of my work being discoverable on its own is huge. It means I can make stuff that lasts and that works with my brain, not against it. I don’t have to be viral—I just have to be searchable.

Let me say this first: you don’t need to know how to code to start using SEO.

What you do need is to know what your audience might be Googling—and make sure your content answers that search.

Here’s how creatives like us can start:

🔍 Step 1: Find your long-tail keywords These are the oddly specific phrases that someone might type into Google when they’re looking for work like yours. Think:

“funny immigrant stories from Brazil”

“comedy podcast about sex education”

“ghost-themed comedy Toronto”

You’re not trying to win over everyone. You’re trying to be the exact right thing for someone with a specific need.

📝 Step 2: Make content that speaks to that search Instead of just posting “New episode’s up!”, try:

A blog post titled “The Sex Ed Lesson I Needed at 13 (But Finally Got at 30)”

A YouTube description that says “Filmed inside a haunted church, this standup set dives into dating, demons, and dry shampoo.”

A podcast title like “Why Brazilian Jokes Don’t Land in Canada (and Why That’s Okay)”

You’re not faking anything—you’re just translating your art into searchable language.

🌐 Step 3: Optimize your platforms

Put those keywords on your website, in your episode titles, and in your social bios

Add internal links between your pages (e.g. your About page links to your shows)

Make sure your site is mobile-friendly and doesn’t take 100 years to load

🔗 Step 4: Build backlinks You don’t need press—just connections.

Swap guest spots on each other’s podcasts and link to each other’s sites

Write guest blogs or newsletters

Share your work on Reddit threads, forums, or in directories where it fits

Don’t underestimate the SEO value of being cited somewhere even once

You don’t need to be everywhere. You just need to be findable.

If you’ve ever felt like nobody was looking for your work—it might just be that they didn’t know how to find it.

This module made me realize that SEO is less about hacking the algorithm and more about meeting people where they already are. Your art deserves to be found. But for that to happen, you have to make it searchable.

You don’t need a huge budget. You don’t need to be trending. You just need a clear message, a helpful presence, and a few good keywords.

And if you’re someone who feels constantly behind on trends, or exhausted by algorithm chasing? SEO is your quiet revenge. It’s the long game. It’s “getting Googled on purpose.”

Now excuse me while I go rename every podcast episode I’ve ever made hahahahaha

I hope this post was as helpful to you as it was to me.

Tchau tchau <333

[wecreatys]

SEO (Arama Motoru Optimizasyonu) alanında sıkça kullanılan 100 jargon ve anlamları

SEO jargonunu bilmek, SEO stratejilerinin etkinliğini artırır, profesyonel iletişimi güçlendirir ve genel olarak SEO alanında daha yetkin ve bilgili olmanızı sağlar. - Alt Text (Alternatif Metin): Görsellerin arama motorları tarafından anlaşılmasını sağlayan açıklayıcı metin. - Anchor Text (Bağlantı Metni): Bir bağlantıya tıklanabilir metin. - Backlink (Geri Bağlantı): Başka bir web sitesinden gelen bağlantı. - Bounce Rate (Hemen Çıkma Oranı): Bir ziyaretçinin yalnızca bir sayfa görüntüledikten sonra siteyi terk etme oranı. - Canonical URL (Kanonik URL): Aynı içeriğin farklı URL'ler altında yayınlanmasını önlemek için tercih edilen URL. - Crawl (Tarama): Arama motorlarının web sayfalarını keşfetme ve indeksleme süreci. - Crawler (Tarayıcı): Arama motorlarının web sayfalarını tarayan yazılımı. - CTR (Click-Through Rate - Tıklama Oranı): Bir bağlantıya tıklama oranı. - Dwell Time (Bekleme Süresi): Bir ziyaretçinin arama sonucundan bir sayfaya girmesi ve arama motoruna geri dönmesi arasındaki süre. - E-A-T (Expertise, Authoritativeness, Trustworthiness - Uzmanlık, Yetkinlik, Güvenilirlik): Google’ın içerik kalitesini değerlendirirken dikkate aldığı kriterler. - Featured Snippet (Öne Çıkan Snippet): Google arama sonuçlarında belirgin şekilde öne çıkarılan kısa bilgi kutusu. - H1 Tag (H1 Etiketi): Sayfanın ana başlığı olarak kullanılan HTML etiketi. - Heading Tags (Başlık Etiketleri): İçeriğin yapısını belirlemek için kullanılan HTML etiketleri (H1, H2, H3, vb.). - Impressions (Gösterimler): Bir web sayfasının arama sonuçlarında gösterilme sayısı. - Index (Dizin): Arama motorlarının web sayfalarını kayıt altına aldığı veri tabanı. - Internal Link (Dahili Bağlantı): Aynı web sitesi içindeki farklı sayfalara yapılan bağlantılar. - Keyword (Anahtar Kelime): Bir arama sorgusunun temelini oluşturan kelime veya kelime öbeği. - Keyword Density (Anahtar Kelime Yoğunluğu): Anahtar kelimenin bir sayfadaki toplam kelime sayısına oranı. - Keyword Stuffing (Anahtar Kelime Yığma): Anahtar kelimeleri doğal olmayan bir şekilde sayfada aşırı kullanma. - Landing Page (Açılış Sayfası): Bir ziyaretçinin arama motoru sonucundan ulaştığı ilk sayfa. - Link Building (Bağlantı İnşası): Diğer web sitelerinden geri bağlantılar kazanma süreci. - Long-tail Keyword (Uzun Kuyruklu Anahtar Kelime): Daha spesifik ve daha az rekabetçi anahtar kelimeler. - Meta Description (Meta Açıklama): Bir sayfanın içeriğini özetleyen HTML etiketi. - Meta Tags (Meta Etiketler): Bir web sayfasının başlığına eklenen ve arama motorlarına bilgi sağlayan etiketler. - Nofollow Link (Nofollow Bağlantı): Arama motorlarının bu bağlantıyı takip etmemesini söyleyen HTML özelliği. - Organic Traffic (Organik Trafik): Arama motoru sonuçları aracılığıyla gelen ücretsiz ziyaretçiler. - Page Authority (Sayfa Yetkinliği): Bir web sayfasının arama motorlarında yüksek sıralarda yer alma olasılığını ölçen metrik. - PageRank: Google'ın web sayfalarını önem sırasına göre derecelendirdiği algoritma. - Paid Search (Ücretli Arama): Ücretli reklam kampanyalarıyla elde edilen arama motoru trafiği. - PPC (Pay-Per-Click - Tıklama Başı Ödeme): Reklam verenin her tıklama için ödeme yaptığı çevrimiçi reklam modeli. - Ranking (Sıralama): Arama motorlarında bir sayfanın pozisyonu. - Responsive Design (Duyarlı Tasarım): Web sayfasının farklı cihaz ve ekran boyutlarına uyum sağlayabilmesi. - Robots.txt: Arama motorlarına hangi sayfaların taranıp taranmaması gerektiğini söyleyen dosya. - Schema Markup (Şema İşaretlemesi): Arama motorlarına sayfa içeriği hakkında daha fazla bilgi veren yapılandırılmış veri etiketi. - Search Intent (Arama Amacı): Kullanıcının bir arama sorgusuyla neyi amaçladığı. - Search Volume (Arama Hacmi): Belirli bir anahtar kelimenin arama motorlarında ne kadar arandığı. - SERP (Search Engine Results Page - Arama Motoru Sonuç Sayfası): Arama motorunda bir sorgu yapıldığında gösterilen sayfa. - Site Map (Site Haritası): Bir web sitesinin sayfalarının listelendiği dosya. - SSL Certificate (SSL Sertifikası): Web sitesinin güvenli olduğunu ve veri transferinin şifrelendiğini gösteren sertifika. - Title Tag (Başlık Etiketi): Bir web sayfasının başlığını belirleyen HTML etiketi. - Traffic (Trafik): Bir web sitesine gelen ziyaretçi sayısı. - URL (Uniform Resource Locator - Tekdüzen Kaynak Bulucu): Bir web sayfasının adresi. - User Experience (UX - Kullanıcı Deneyimi): Bir kullanıcının bir web sitesiyle etkileşimi sırasında yaşadığı deneyim. - User Intent (Kullanıcı Amacı): Kullanıcının bir arama sorgusuyla neyi aradığı veya yapmak istediği. - White Hat SEO: Arama motoru kurallarına uygun, etik SEO uygulamaları. - Black Hat SEO: Arama motoru kurallarını ihlal eden, etik olmayan SEO uygulamaları. - XML Sitemap (XML Site Haritası): Bir web sitesinin sayfalarını XML formatında listeleyen dosya. - Algorithm Update (Algoritma Güncellemesi): Arama motorlarının sıralama algoritmalarında yaptığı değişiklikler. - Breadcrumb (Gezinme Yolu): Kullanıcının web sitesindeki konumunu gösteren navigasyon yardımı. - Conversion Rate (Dönüşüm Oranı): Bir web sitesinin ziyaretçilerini müşteriye dönüştürme oranı. - Domain Authority (Alan Adı Yetkinliği): Bir alan adının arama motorlarında yüksek sıralarda yer alma olasılığını ölçen metrik. - Duplicate Content (Yinelenen İçerik): Aynı içeriğin birden fazla URL'de bulunması durumu. - Evergreen Content (Sürekli Yeşil İçerik): Uzun süre güncelliğini koruyan içerik. - Google Analytics: Google tarafından sunulan ve web trafiğini izleyen araç. - Google Search Console: Web yöneticilerinin web sitelerini Google arama motorunda izlemelerini sağlayan araç. - Guest Blogging (Misafir Blog Yazarlığı): Başka bir web sitesinde blog yazısı yazma uygulaması. - Inbound Link (Gelen Bağlantı): Başka bir web sitesinden gelen bağlantı. - Keyword Research (Anahtar Kelime Araştırması): Hedeflenen anahtar kelimeleri bulma ve analiz etme süreci. - LSI Keywords (Latent Semantic Indexing Anahtar Kelimeleri): Anahtar kelimenin anlamını güçlendiren ilgili kelimeler. - Mobile Optimization (Mobil Optimizasyon): Web sitesinin mobil cihazlar için optimize edilmesi. - Natural Link (Doğal Bağlantı): Etik ve organik yollarla elde edilen geri bağlantı. - Off-Page SEO (Sayfa Dışı SEO): Site dışındaki faktörleri optimize etme süreci. - On-Page SEO (Sayfa İçi SEO): Site içindeki faktörleri optimize etme süreci. - Organic Search (Organik Arama): Ücretli olmayan, doğal arama motoru sonuçları. - Page Speed (Sayfa Hızı): Bir web sayfasının ne kadar hızlı yüklendiği. - Pogo-sticking (Pogo Yapma): Kullanıcının arama sonuçlarından bir sayfaya tıklayıp hızlıca geri dönmesi. - Query (Sorgu): Kullanıcının arama motoruna girdiği terim. - RankBrain: Google’ın makine öğrenme algoritması. - Redirect (Yönlendirme): Bir URL’den başka bir URL’ye yönlendirme. - Rich Snippet (Zengin Snippet): Arama sonuçlarında ekstra bilgi gösteren snippet. - Robots Meta Tag: Arama motorlarına belirli sayfaları tarayıp taramamalarını söyleyen HTML etiketi. - Scraping (Kazıma): Otomatik araçlarla web içeriği toplama. - SEO Audit (SEO Denetimi): Bir web sitesinin SEO performansını analiz etme süreci. - SEO Copywriting (SEO İçerik Yazımı): SEO dostu içerik yazma. - SERP Features (SERP Özellikleri): Arama motoru sonuç sayfasında standart mavi bağlantılardan farklı olan öğeler. - Session Duration (Oturum Süresi): Bir kullanıcının web sitesinde geçirdiği toplam süre. - Site Speed (Site Hızı): Bir web sitesinin yüklenme hızı. - Structured Data (Yapılandırılmış Veri): Web sayfası içeriği hakkında daha fazla bilgi veren veri formatı. - Technical SEO (Teknik SEO): Web sitesinin teknik altyapısını optimize etme süreci. - Title Tag (Başlık Etiketi): Bir web sayfasının başlığını belirleyen HTML etiketi. - Traffic (Trafik): Bir web sitesine gelen ziyaretçi sayısı. - URL (Uniform Resource Locator - Tekdüzen Kaynak Bulucu): Bir web sayfasının adresi. - User Experience (UX - Kullanıcı Deneyimi): Bir kullanıcının bir web sitesiyle etkileşimi sırasında yaşadığı deneyim. - User Intent (Kullanıcı Amacı): Kullanıcının bir arama sorgusuyla neyi aradığı veya yapmak istediği. - White Hat SEO: Arama motoru kurallarına uygun, etik SEO uygulamaları. - Black Hat SEO: Arama motoru kurallarını ihlal eden, etik olmayan SEO uygulamaları. - XML Sitemap (XML Site Haritası): Bir web sitesinin sayfalarını XML formatında listeleyen dosya. - Algorithm Update (Algoritma Güncellemesi): Arama motorlarının sıralama algoritmalarında yaptığı değişiklikler. - Breadcrumb (Gezinme Yolu): Kullanıcının web sitesindeki konumunu gösteren navigasyon yardımı. - Conversion Rate (Dönüşüm Oranı): Bir web sitesinin ziyaretçilerini müşteriye dönüştürme oranı. - Domain Authority (Alan Adı Yetkinliği): Bir alan adının arama motorlarında yüksek sıralarda yer alma olasılığını ölçen metrik. - Duplicate Content (Yinelenen İçerik): Aynı içeriğin birden fazla URL'de bulunması durumu. - Evergreen Content (Sürekli Yeşil İçerik): Uzun süre güncelliğini koruyan içerik. - Google Analytics: Google tarafından sunulan ve web trafiğini izleyen araç. - Google Search Console: Web yöneticilerinin web sitelerini Google arama motorunda izlemelerini sağlayan araç. - Guest Blogging (Misafir Blog Yazarlığı): Başka bir web sitesinde blog yazısı yazma uygulaması. - Inbound Link (Gelen Bağlantı): Başka bir web sitesinden gelen bağlantı. - Keyword Research (Anahtar Kelime Araştırması): Hedeflenen anahtar kelimeleri bulma ve analiz etme süreci. - LSI Keywords (Latent Semantic Indexing Anahtar Kelimeleri): Anahtar kelimenin anlamını güçlendiren ilgili kelimeler. - Mobile Optimization (Mobil Optimizasyon): Web sitesinin mobil cihazlar için optimize edilmesi.

SEO jargonlarını bilmek, SEO stratejileri ve uygulamaları açısından birkaç önemli avantaj sağlar

- Etkili İletişim: SEO jargonunu bilmek, SEO uzmanları, müşteriler ve ekip üyeleri arasında daha etkili ve verimli iletişim sağlar. Terimler ve kavramlar hakkında ortak bir anlayış, yanlış anlamaları ve yanlış iletişimi azaltır. - Profesyonel Güvenilirlik: SEO jargonunu bilmek, SEO alanında profesyonel bir duruş sergilemenize yardımcı olur. Müşterilere ve iş arkadaşlarına uzmanlığınızı ve konunun derinlemesine bilgisine sahip olduğunuzu gösterir. - Karmaşık Kavramları Anlama: SEO, teknik ve stratejik bir alandır. Jargonları bilmek, karmaşık kavramları, süreçleri ve araçları daha iyi anlamanıza yardımcı olur. Bu da daha etkili stratejiler geliştirebilmenizi sağlar. - Güncel Kalma: SEO dünyası sürekli değişiyor ve gelişiyor. Jargonları bilmek, en son trendler, algoritma güncellemeleri ve endüstri gelişmeleri hakkında bilgi sahibi olmanızı sağlar. Bu da SEO stratejilerinizi güncel tutmanıza yardımcı olur. - Analiz ve Raporlama: SEO terimlerini anlamak, analiz ve raporlama süreçlerinde daha etkili olmanızı sağlar. Verileri doğru yorumlayabilir, raporları daha anlamlı hale getirebilir ve performansı daha iyi değerlendirebilirsiniz. - Eğitim ve Öğrenim: SEO jargonunu bilmek, yeni başlayanlara SEO'yu öğretme ve onları eğitme sürecini kolaylaştırır. Terimleri ve kavramları açıkça tanımlayarak, SEO'nun temellerini daha etkili bir şekilde aktarabilirsiniz. - Stratejik Planlama: SEO terimlerini bilmek, daha iyi stratejik planlama yapmanızı sağlar. Hedeflerinizi belirlerken, hangi metriklerin önemli olduğunu, hangi taktiklerin kullanılacağını ve başarıyı nasıl ölçüleceğini daha iyi anlayabilirsiniz. SEO jargonunu bilmek, SEO stratejilerinin etkinliğini artırır, profesyonel iletişimi güçlendirir ve genel olarak SEO alanında daha yetkin ve bilgili olmanızı sağlar. Read the full article

[chijeulikemoney]

It’s the ever so subtle details that always make a design feel complete. There’s a super soft brown gradient inline effect on the orange that was a happy accident. Now this section of the website has an aged paper like texture. May translate this back into the master brand blueprint. Branding is ever evolving. Look at the history of coca cola logo for an easy example. Personal branding (brands based on people, eg gary vee brand) is even more dynamic because people are complex! We’re emotional, designed to adapt to change, sophisticateddd. • Follow @chijeulikemoney for more educational/branding bites • #🧀❤️💸 #saychijeu #pba #personalbrandarchitecture #branding #consulting #design #development #weblife #agencylife #marketing #evergreencontent #educational #peoplepeople #ennisliketennis https://www.instagram.com/p/CUzzYO_FdN4/?utm_medium=tumblr

[billyojai]

How to Keep Your Content Fresh #ContentMarketing #evergreencontent #plr #evergreencontentgoogle #seo #contentcreation https://wp.me/pb4Or7-Ug

[ahmedibrahim09]

Evergreen content: Tips and tricks

Evergreen content is a buzzing term around digital marketing and content circles, but what is evergreen content and how can you create it?

Here are the answers of these questions. Let's start 😃👇

Q: What we mean by "Evergreen content"?

A: Evergreen content is content that remains relevant regardless of the time-frame, it never loses a residual level of traffic. With the right strategy, evergreen content will consistently generate interest over time, and people will still come looking for it no matter how long.

Q: What makes it evergreen?

A: Evergreen content never lose interest. This also means that they are not seasonal like elections' content but, can be readable anytime.

Evergreen content, allows you to grow traffic levels while producing your material.

Here are a few examples:

Tutorials.

Listicles.

Tips and tricks.

Product reviews.

Guides.

Testimonials.

Frequently asked questions.

Glossaries of phrases and terms.

Q: What makes the content not "Evergreen"?

Content that isn’t evergreen can be classed as time-sensitive or trending content for Ex: Newspapers are an example of publishers creating time-sensitive content.

Q: How to create the Evergreen content?

Before jumping in you should follow these steps below 👇

1- Search for evergreen content topics

2- Check the competitors

3- Know your audience

4- Proofread your piece

5- Repurpose the content

*More Evergreen Content Ideas

Creating evergreen content should be an ongoing goal for your business, so it’s likely you’ll use most of the formats at some time.

1. Original Research

2. Successful Case Studies

3. “What Went Wrong” Case Studies

4. How-to for Beginners

5. How-to for Advanced Users

6. How-to Checklist

7. How to Choose the Best Product

8. How to Do Something Over Time

9. Resources List

10. Best Free and Paid Tools List

11. Best Books for a Specific Goal

[sociallyinsmmagency]

What is Evergreen Content Marketing?

Evergreen content marketing is a marketing strategy that relies on the reusability of content. A company may choose to market a line of hair care products by creating a tutorial on how to care for one’s hair or the common ingredients found in shampoo and conditioner. The key to successful evergreen content marketing is to create content that can be used again and again, without seeming dated or stale.

Related

Creating Evergreen Content

Evergreen content can also be used on social media, to help build a following and keep people engaged. When sharing evergreen content on social media, it is important to use hashtags and links so that people can easily find the content. It is also important to share the content regularly, as this will help to ensure that it remains visible. Some ideas for social media evergreen content include:

-Tutorials: Tutorials are a great way to create evergreen content, as they can be used again and again. Make sure to choose a topic that will remain relevant long-term, and write the tutorial in a clear and concise way.

-Lists: Lists are another type of content that can easily be made evergreen. For example, a list of the best shampoo and conditioner for different hair types could be updated regularly with new products, but the overall format would remain the same.

-How-tos: How-to articles are another great option for evergreen content. Choose a topic that people are always searching for, and make sure to write the article in a way that is easy to follow.

Kickstart An Effective Evergreen Social Media Marketing Strategy

Social media opens up a lot of opportunities to boost your evergreen content by reaching out to more people and driving more traffic to your website. With an all-around team that understands your brand, Sociallyin can be your partner in making sure your account doesn’t go dormant even without trending topics posted to your account.

Get in Touch for Project Consultation!

Address: 1500 1st Ave N, Birmingham, AL 35203

Phone Number: +1 (205) 259-5308

Email: info@sociallyin.com

[esignwebservices]

While it's good to go back and refresh or update the existing content, you still have to add more evergreen content. There's no denying that content is still considered the king of the SEO trends. Whether it's 2022, 2023, or more, adding evergreen content can work wonders for your website.

Start laying out more content and attract quality traffic and in case you need any help, feel free to reach out to our content strategist today: https://bit.ly/3IPBUkN

Call us, for any query: +91-9718099999

[mastertrendinfo]

How to mention someone in your WhatsApp status – Do it now! ⏰🔥

Tag your faves in your WhatsApp Status and watch the magic happen! 🌟✨ Get notified, share vibes, and stay connected like never before. Ready to level up your updates? 📲💬 #WhatsAppGlowUp #StatusVibes  - #Tutoriales  - #EvergreenContent #TechTips #WhatsAppTips

[laurafaritos]

HDMS047. You Wrote It Once and It’s Still Working — That’s Owned Media Magic

Most of what we post online disappears in 24 hours—or worse, gets buried by an algorithm in 24 seconds.

Owned media doesn’t play by those rules.

That’s what this week’s lesson from Harvard’s Digital Marketing Strategy course made clear: when you own the content, it doesn’t just work once. It can work again. And again. And again.

One well-written blog post, one strong podcast episode, one solid email sequence—these things can live on, pulling in new audience members or converting fans months (or even years) after you hit publish.

This module focused on why owned media is such a powerful channel, not just for brands like OOFOS, but for creators like me. This post breaks down what I learned, how I’m thinking differently now, and why this kind of slow-burn strategy might be the most sustainable move for comedians and creatives.

This submodule was all about the specific advantages of owned media, and honestly, it kind of felt like a love letter to sustainable content.

We checked back in with OOFOS, the recovery footwear brand, to see how their owned media strategy was doing. The results were kind of amazing:

Owned media (like email, blogs, organic social) brought in only 25% of total traffic, but that 25% generated 30% of their revenue.

That means fewer people, making more purchases—aka, a much more efficient channel.

Kate Laliberte, Head of Ecommerce at OOFOS, explained that owned media gives them total control: they can decide what to say, when to say it, and who to say it to. That level of flexibility isn’t possible with paid ads or unpredictable social platforms.

Sunil Gupta broke it down even further:

Owned media works at every stage of the funnel:

Top: blog posts + SEO for discovery

Middle: emails + long-form content for education

Bottom: persuasive copy + CTAs for conversion

It’s perfect for creative storytelling, like REI’s long-form YouTube documentaries (real people, real vibes, not a hard sell)

Here’s a quick rundown of the benefits:

Full control over messaging and timing

Consistent brand tone and voice

Stronger long-term relationships with customers

Value across the entire funnel

No ongoing cost once the content is created

No algorithm interference

More trust from audiences who choose to subscribe or follow

For a content-obsessed person like me, this was a wake-up call: one good post can do more than ten rushed ones.

This module didn’t just teach me about owned media—it gave me permission to slow down.

As someone who’s both autistic and ADHD, the constant pressure to be “on” and always posting can feel impossible. Social media moves fast. Algorithms reward consistency, but punish unpredictability—like taking a break, or needing more time to think, or not being in the mood to scream into the void every day.

Owned media? It doesn’t expect that from me.

This idea that I can make something once—a thoughtful blog post, a well-structured podcast episode, a solid “about me” page—and it can keep working for me without me chasing it down again and again? That’s revolutionary.

It means I can spend time making something I actually like, without the pressure to remix it five different ways in the same week just to get attention.

It means I can set up systems and content that meet people where they are, when they’re ready—not when the feed says it’s time.

It means I don’t have to chase my audience. I can invite them into a space I’ve built to last.

Here’s the thing about owned media: it’s not just for brands with marketing teams. It’s for anyone who’s tired of fighting for visibility every single day.

If you’re a comedian or creator, here’s how you can start using it to your advantage:

Think evergreen. Instead of always making content for “right now,” start making content that stays useful. A “start here” page, a bio that actually explains what you do, a pinned podcast episode that gives people a clear entry point.

Use social media to send people somewhere that’s yours. Don’t just let Instagram or TikTok be the final destination. Link to your site. Promote your email list. Archive your best work in a place that’s searchable and permanent.

Make your content reusable. One strong story or bit can become a blog, a newsletter, a show opener, a TikTok, a press blurb. You don’t need to reinvent the wheel—you just need to own the wheelhouse.

Don’t wait for someone to “discover” you. Create the discovery engine yourself. Whether it’s SEO, email, or long-form YouTube content—start leaving digital breadcrumbs that lead back to your work.

Owned media is how you stop chasing and start curating. It’s how you shift from hoping people find you to actually building the infrastructure for them to land and stay.

I used to think the only way to stay relevant was to keep shouting louder and more often. But now I get it:

Good content isn’t always loud—it’s lasting.

Owned media gives you a way to show up without burning out. To build something once and let it keep serving you. To stop chasing temporary attention and start creating durable connection.

So next time you’re tempted to rush out another story or throw together another promo post, ask yourself—can I build something that works harder and longer than I do?

That’s the magic of owned media.

And I’m finally learning how to use it.

I hope this post was as helpful to you as it was to me <33

Tchau tchau <33

[edchristianfrugalidad]

#iseodigitalcontent #seowriter #seocontent #seospecialist #seo #webdesign #websitedevelopment #edchristianfrugalidad #evergreencontent #whitehatSEO #usefultips #ThrivingTogether "Let the peace of Christ rule in your hearts, since as members of one body you were called to peace." Colossians 3:15 (https://www.biblegateway.com/passage/?search=Colossians+3%3A5-16) Read more of Our Daily Bread at https://odb.org/2020/10/14/thriving-together/ https://www.instagram.com/p/CGTrikAnw83/?igshid=by8wulu0hoqc

[jugrajsingh]

Content is the great way to inform people about your product or services. Content helps you to engage with your audience and create a community. The competition in content market has increased in the last few years. You see different forms of content to engage with audience like in- depth blog articles, Vlogs, Youtube videos, podcasts and much more. The pressure to create quality content is often seen among content creators especially if you have just stepped your toes in the world of content. It takes a lot of time and energy to create a new content everytime. So here is a rundown of tips that you can follow to create content for any platform & engage with your target audience. Conclusion Before you create understand what is the objective of creating content ? Are you look for more traffic , new subscribers, Leads and conversions , Building your personal brand etc. I keep on creating such tips on my social media platforms why don't you follow me back or leave a comment to signup for my email. Thanks , Jugraj Singh #createcontent #creators #contentcreation #audience #engagement #likeforfollowers #increasesales #followers #marketingonline #research #audience #evergreencontent #freshcontent #trendingtopic #latestmemes #comments #analytics #demographics #location #searchengineoptimization#brainstorming (at Delhi, India) https://www.instagram.com/p/CBFteDAj-tm/?igshid=knrlg1m8yl89

[bloggeradvices]

How To Use Evergreen Content In Your WordPress Blog Or Online Store

Many websites use "Evergreen Content". I know this because I have used websites for the past few years and I have found this particular style to be helpful. It is not just a style, it is a requirement in my opinion. Today we will talk about what Evergreen Content is and why it is so important to your website. To get the definition of Evergreen Content we must take a look at what it means to be evergreen. It means that you should always update your content on a regular basis. This is true whether you have an e-commerce site or a blog. By evergreen content I mean articles on the internet that are informative, interesting, and compelling. You want to keep your visitors coming back to your site for more, don't you? WordPress blogs should use evergreen content as their only source of content. This is because WordPress is such a powerful piece of software that it can be easily customized and you can create pages for different niches. To create your own WordPress blog, you will need to download and install WordPress and the WordPress Plug-In. For a step by step tutorial on how to do this visit the WordPress.org website. Once you have installed WordPress, you will need to download a few plugins. Go to the blogger marketplace and find the Marketplace - Small Business Marketplace plugin. You will need to download and install the basic plugin that comes with the Marketplace. Once this is done, go to blogger and choose the Add New Post option from the menu bar. Then choose the name of your theme and click next. Enter a title for your post and select the "Create Post" button. Give your new post a unique title, then click the Create Post button. It will open the Theme Options window. Here you will need to choose whether or not you want to use the default WordPress Metadata or add your own. The Metadata box lets your users know what your theme is so that they can change their settings. There are many other options available in the Theme Options window. If you do not use WordPress you can select other themes or use the free theme from the marketplace. All of these options are self explanatory and you can decide for yourself which one is best for you. Next you need to use the File - Settings option to upload your new theme. Again, if you have never done this before you can find instructions on the WordPress site that will walk you through the process. The last step in this tutorial is to create your content so that you can make money online. The easiest way to create a series of informational articles is to use Article Press. This is a free platform that will allow you to create a series of articles in just a few minutes. In fact, if you use Article Press you can create a full series of articles and start making money online within hours. Just be sure to publish at least one article per day to generate traffic. For each article you write, you can submit them to Ezine Articles and get paid every time someone clicks on your link. You can try it for free and see for yourself how easy it is.

How to Create Evergreen Content?

So, you want to know how to create Evergreen Content? If you are using the content optimization tools on your website as the main driving force for conversion, then you are losing. You will never drive as many people to your site and convert them as much as you want to.

There is a lot of new information that you can use to improve your Evergreen Content and get better results. By learning how to create Evergreen Content, you can produce very powerful content that converts well and provides the experience that your visitors are looking for. Creating Evergreen Content can be quite a daunting task. There are many parts of your site that needs to be designed and set up correctly so that you can start generating high-quality Evergreen Content. The following paragraphs should help you understand the best practices to achieve this. While you should always deliver your Evergreen Content in the most compelling way possible, you do not want to overdo it. When you try to fit too much into one post, it will end up feeling like spam. This will never win any readers. Instead, make sure that you concentrate on your evergreen content that you have to offer and do not waste your readers' time. There are several ways that you can make your Evergreen Content more intriguing and enticing. You can do this by using the latest and greatest technology to create a great piece of content. By looking at the audience of your current readers, you can determine what is most likely to interest them. For example, if you offer some content about their favorite sports team, you may want to incorporate their favorite team's logo in your Evergreen Content post. It is also important to remember that Evergreen Contentshould contain a mixture of simple yet helpful information. The purpose of writing that kind of content is to increase your visitors' retention and effectiveness. Therefore, you need to keep your readers coming back for more to ensure that they will trust your evergreen content and actually continue to read it. In order to make your Evergreen Content more effective, you also need to look at how you set up your site. It may be tempting to put everything on one page but this will only cause your visitors to lose interest. Make sure that your posts contain different topics and keep your pages organized. Your Evergreen Content will remain powerful and engaging, if you have a balance between the articles and posts that contain useful information. Once you know how to create Evergreen Content, you can expect a lot of success with it. It is not impossible to deliver high quality Evergreen Content. Only you need to make sure that you use the best strategies and techniques to achieve this. Avoid News, Trending Topics & Dates News grows stale overnight. And if you write a blog post based on the latest “Star Wars” trilogy, it’ll get old as soon as fans are over the hype. Also, avoid words and phrases like “2020,” “last year,” and “a few months ago.” Check on Your Stats & Links Go over your content and update your stats. Click on each of your links to see if they’re still working. Remember, Google notices outdated stats and broken links. So does your audience. Review User Search Intent Search intent is the reason behind every online search. Everybody who types keywords into Google’s search bar is looking for something, and it’s your job to fill in that need. The thing with search intent is it changes over time. Read the full article