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bdcost · 5 years ago

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The DeFi market is developing rapidly, will it be a bubble like ICO?

DeFi liquidity mining tripped a wave, but what goes on following the wave? Original title: "Viewpoint丨 Has liquidity mining turn into a new trend in DeFi? 》 Published by: Citadel. One Compiler: Liam Decentralized finance (DeFi) has changed into a hot topic before couple weeks, and you will find speculations that people will see a growth similar to the 2017 ICO. The consumer and transaction level of the DeFi market keeps growing rapidly, particularly in the lending sector. There is a new trend-"liquid mining (yiedl farming)"-lending tokens on the DeFi protocol, or being a part of the market-making pool to earn higher returns, which are generally a lot more than ordinary commercial bank savings The interest rate on the account is many times higher. This trend has attracted the eye of many people. You can find already some instructions on how to "rent" different assets on different platforms, such as Maker, Compound, Curve, Ren Protocol, Curve, Synthetix, Balancer, and so on DeFi liquidity mining uses the leverage of multiple protocols to have rewards through the borrowing of the platform's native tokens, thereby performing compound interest. With the rapid growth of tokens for several projects, interest rates in the DeFi field seem very attractive. In some cases, users can participate in multiple DeFi platforms to help expand increase their APY (annual interest rate). Needless to say, the interest rates we see now are the result of the immaturity of the market. With the growth of market size and volume, interest rates will fall over time. The rapid growth of the DeFi market we're seeing could be related to the following facets:

* Since mid-March, the DeFi market has seen steady growth. * Coinbase announced that it will support many DeFi projects later on. * Compound (COMP) token issuance. Market growth Previously several years, Decentralized Finance (DeFi) has become an essential and highly valued direction in the blockchain community. In line with the DeFi pulse, the total locked-in value (TVL) of DeFi projects in February exceeded US$1 billion for the first time, but after Bitcoin's plunge, the worth fell right back the following month. Nevertheless , before month, DeFi TVL broke the previous record and today reaches $1. 67 billion. Although this can be a relatively bit by the standards of the traditional financial industry and the crypto market, it obviously shows that the market sees the potential of the DeFi industry.

Ethereum continues to take over the DeFi field. Most major DeFi protocols are made on Ethereum, and new projects are always being launched. In addition , complex transactions related to DeFi have increased five times before 2 yrs. Ethereum analytics company Covalent predicts a "flippening" event, that's, DeFi transactions exceed ordinary ETH transfers. Market performance source: coinmarketcap. com As is seen from the above dining table, DeFi projects such as Kyber Network, 0x, Synthetix, Aave, Loopring, Bancor, and so on performed significantly a lot better than Ethereum and Bitcoin in the weekly, monthly, and 3-month periods. DeFi has always been a rapidly developing field in the crypto world. Although the market share of the DeFi ecosystem is far less than that of the overall crypto market, new borrowing and profit methods have attracted attention. People's interest is reflected in the explosive growth of a few new and old projects in this field. Coinbase Announcement On June 10, Coinbase revealed that they're exploring the chance of adding 18 new cryptocurrencies. Aave (LEND), Bancor (BNT), Compound (COMP), Numeraire (NMR), Keep Network (KEEP), Ren (REN) and Synthetix (SNX), they're all part of the decentralized financial sector. Although the exchange's announcement stated that they were only evaluating whether to list those tokens, following the announcement, the above-mentioned assets all experienced an increase. On the afternoon of the announcement alone, some tokens rose by 10%, and transaction volume grew rapidly. These tokens enjoy the well-known "Coinbase effect"-currencies mentioned or listed on exchanges, temporarily rising (because listing on Coinbase frequently contributes to an increase in trading volume), which also reflects investors in the market Emotions". Although the trading level of Coinbase listed or mentioned currencies is going to be consistent with other currencies on the market following the hype ceases, and there will be a callback, this really is still among the market's stimulating facets. Several days following the Compound (COMP) token was issued, after Coinbase provided a small boost to DeFi, Ethereum-based Compound and Balancer publicly released their native tokens. The launch event generated a great deal of transactions and further publicity surrounding the DeFi project. Investors earnestly got on the claimed "train" and started initially to participate in the agreement, hoping to get as much profit as you can using this booming market.

Compound is just about the hottest DeFi lending agreement and surpassed MakerDAO in total lock-up value, with an overall total lock-up value of more than 100 million US dollars (July 3, 20, Compound's TVL was 624. five million US dollars, Maker was 510. 4 million US dollars ). By the launch of the protocol's governance and reward token COMP on June 16, Compound's TVL has risen sharply. On June 23, the price tag on the token exploded rapidly from $90 to a lot more than $400 on Coinbase Pro, however it has came ultimately back to about $180. Compound's circulating supply is the reason about 25% of its total supply, as well as therefore it's enough to surpass MakerDAO in market value ($464 million and $450 million, respectively). The huge difference with 2017 Now a lot of industry insiders are worried that the hype of DeFi this time is the same as the “ICO bubble” in 2017. We think that it's important to outline some obvious differences.

* Most DeFi projects are decentralized benchmarking projects of conventional enterprises. Industry they focus on has existed for a long time, and their proportion to the encryption field is huge. We have reason to think that DeFi projects can seize a percentage with this existing market since they provide similar services (but they work differently). However, many ICOs are trying to create new markets, and their use cases are not that easy. * Real assets take part in the DeFi agreement. Although they've been digital assets, they've been still locked in a smart contract, which represents the collateral for loans, exactly like locked assets provide liquidity. They do not rely purely on speculative incentives to build revenue, however they are essential "gears" for project operations. * DeFi products will not attract unqualified investors, because most of them have utility tokens and are generally perhaps not thought to be speculative asset types. Exactly what do we study on the existing situation in Ethereum? The more DeFi projects launched on Ethereum, the more we recognize that PoW can become an obstacle to such projects. Previously month, we've seen a sharp increase in transaction costs, which is the original condition of the blockchain industry. As users and their transaction volume grow, so do transaction costs, which might significantly decrease adoption. Low-value transactions have become too expensive. As is seen from the figure below, June 10 and 11 are incredibly expensive days.

And again, Ethereum's ~13 second block time frame causes it to be impossible for blockchain developers to build DApps that need high tps. This is a potential bottleneck for DApps. Ethereum 2. 0 should be able to solve these issues, make financial-oriented DApps more capable, and eliminate the limitations of block time and high Gas Price.

Starting in 2020, the gas level of the complete network has steadily increased, and in June there's been an amazing increase.

Although the majority of the DeFi hype involves ETH projects, the transaction volume can be increasing steadily, however it still has really not reached 1, 349, 890 ATH. The substantial increase in transaction volume in June was due mainly to the increase in how many DeFi users. There are some unusual use cases in the crypto magic market: one asset can be utilized as collateral, yet another asset could be borrowed, and the asset could be borrowed again following the exchange. The actual rate of get back is negative, but at precisely the same time it's obtained as a result of rapid growth of COMP Positive yield price. It is a very strange situation. Users can make complex solutions with certain risks to create money, because the worldwide mentality of "high risk and high return" is permanently linked to the crypto industry. This may perhaps not work in any conventional banking context. It only works because COMP is too speculative. Financial attractiveness If the trend of encryption technology application continues and the gateway from currency to encryption technology will build up further, then DeFi projects is going to be extremely attractive weighed against conventional financial markets. Lending platforms like Compound provide the same services while at precisely the same time, their interest rates are much higher than most first-tier banks (or better still to some degree, due to the fact the borrower is over-collateralized). Balancer Vulnerability According to Coindesk, DeFi liquidity provider Balancer Pool admitted in early morning of June 29 that it had turn into a victim of a bad hacker attack. The hacker used a vulnerability to deceive the release of tokens worth $500, 000. In a post, Balancer CTO Mike McDonald stated that the attacker borrowed $23 million worth of WETH tokens from dYdX, which is an Ethereum-backed token ideal for DeFi transactions. Then, they trade with Statera (STA), an investment token that uses a toll model, and each transaction consumes 1% of its value. The attacker made 24 transactions between WETH and STA, exhausting the STA's liquidity pool before balance was very nearly zero. Because Balancer believes that it has the same amount of STAs, it releases WETH comparable to the original balance, allowing the attacker to acquire a larger deposit each time a transaction is completed. As well as WETH, the attackers also used WBTC, LINK, and SNX to conduct the same attack, all targeting Statera tokens. The identity of the hacker remains a mystery, but analysts at 1inch exchange, a decentralized exchange aggregator, said that the hackers have covered their tracks well. The Ether used to cover transaction fees and deploy smart contracts is laundered through Tornado Cash, an Ethereum-based mixer service. 1inch stated in its post about the breach, “The man behind this attack is really a very experienced smart contract engineer who has extensive knowledge and understanding of leading DeFi protocols. ” What's next? The way the DeFi hype will build up and how much the DeFi market will pull right back following the end of the hype cycle is going to be a fascinating question. It is difficult to express what impact this period will have on the worldwide crypto market. Might it be just like the "ICO bubble" that leads developers to create DeFi projects? Will we see some negative consequences brought by DeFi "liquid mining"? The systemic threat of hackers is greater than ever, and we possibly may view a situation similar to the destructive consequences of DAO. If the smart contract of a lending platform is attacked or exploited by way of a major hacker, it might trigger a chain reaction, causing a number of position liquidation of different DeFi agreements, leading to a top degree of hatred and cautious market sentiment towards DeFi. Another interesting topic is how a DeFi department will contend with the Stake department. Because part of DeFi is dedicated to passive yield, it mainly involves the Ethereum 2. 0 plan, because most projects are based on ETH. All this is determined by the incentives given by the project, because most investors will follow an increased APY, which makes me doubt whether DeFi's "liquidity mining" will affect the economic model of ETH 2. 0. In addition , it is also curious whether there will be major DeFi projects built on networks other than Ethereum.

#bitcoin to usd #opskins #coinbase earn #how to mine bitcoins #how to get bitcoins

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ladystylestores · 5 years ago

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The content unbundling problem that’s stifling us

Jim Barksdale, former CEO of Netscape, said there are “only two ways to make money in business: One is to bundle, the other is to unbundle.”

Content is currently at the peak of unbundled, and knowledge worker productivity is suffering because of it. Marketing emails, newsletters, podcasts, and old-fashioned news are all competing for mindshare. Companies vie for user time via email, text, and social. Now more than ever, the line between communications channels for leisure and professional use have blurred to the point of nonexistence. The productivity tools that promise to help us organize exploding amounts of content are similarly numerous, and blend together through use of similar marketing language and design.

Amidst this battery of content and the hundreds of services that want to help people organize it, I am increasingly drawn in by the simple promise of analog. David Sax calls this, “the revenge of analog” and wrote an eponymous book on the topic. In the above-linked article, Sax states, “The original Moleskine journal was launched in Milan, in 1997 … its designer, Maria Sebregondi, told me that she was aiming to create the ultimate travel journal for an emerging class of “global nomads.”

As notifications close in on us, constantly dinging into our consciousness via our mailboxes, laptops, phones, and smart watches, the humble notebook represents the simplest way to aggregate these data streams. Sebregondi’s vision of a global nomad still resonates, even in a pandemic world.

A simple notebook is like a personal analog cloud. As long as you don’t lose it, your data stays by your side, is more likely to be committed to memory by virtue of you writing it down, and is always accessible, unhindered by charging cables or two-factor authentication.

Analog does not serve every need, but it is a critical tool in the arsenal for uniting disparate tools and disjointed workflows. As my new MacBook Pro struggles to juggle open applications, tabs, and emails, I just want simple. Such is the plight of a distracted knowledge worker. I’ve tried Workona for tab management, and Notion, Evernote, Roam, Microsoft OneNote, Google Docs (and more) for to-dos. Nothing works, and more troublesome still, these tools are disaggregating further. The “future of work ecosystem” is becoming crowded with duplicative tools and offerings. This activity indicates the importance of the category, and the need for a winner — or an aggregator to posit that they are the winner. Consumers just want a functional all-in-one tool to cut through the noise.

Each individual I know has a unique productivity suite. I love asking which combination of colorful tools — like Airtable or Hey — the people that inspire me use in their personal workflows. I’ve noted those who would never touch Excel are all about Airtable, and those who’ve been frustrated with PowerPoint or Google Slides shout from the mountaintops about Beautiful AI and Pitch. Despite loving the new, I eschew these new tools, feel overloaded, and don’t want to burden my poor computer’s processing power with the next new thing.

Even the email inbox is unbundling. Between the alternatives of Slack, text, WhatsApp, Twitter, and LinkedIn, avenues for inbounds are broad. The narrow universe of the email inbox itself encompasses multiple different clients, between personal email, work email, and emerging email services like Superhuman and Hey.

People need to organize their information more than ever before, because more information exists now than ever before. And people share everything, which creates additional issues. If someone sends me a link to their writing in Quip, do I have to add that to my productivity suite too?

Innovations often emerge in during societal paradigm shifts. In this case, a clean, colorful product with a few more collaboration features won’t cut it for me. The only way to simplify my workflow is to aggregate all workflows, in a privacy-preserving, design-forward, frictionless way. Sharing across platforms needs to be simplified too. Why can’t there be a platform that everyone likes? If a software can’t do this, then I, like many others — even the tech-forward among us — will forever rely on tools like the unassuming Moleskine as an analog appendage to my MacBook Pro.

Morgan Mahlock is an investor at In-Q-Tel, the non-profit strategic investor supporting the U.S. intelligence and national security community, on the West Coast Investment team. She previously spent time at the NFL and at Lockheed Martin and works with a variety of nonprofit organizations, including BLCK VC and EVCA.

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andrewdburton · 5 years ago

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What is a robo-advisor? An introduction to automated investment tools

One of the joys of writing a money blog like Get Rich Slowly is the continuing self-education. I'm always reading and learning about personal finance. A lot of the times — as in the past month — this education is about esoteric topics. I'm currently diving deep into the history of personal finance, a subject that's interesting to me but admittedly not of much practical use in the modern world. (Today in the mail, I got a book about advertising and the use of credit during the 1920s. How's that for esoteric?)

But sometimes, this self-education does have practical uses, and it's stuff that I can share with you folks so that you too can become better educated.

For instance, I have a huge blind spot when it comes to so-called “robo-advisors”. When I stopped writing here in 2012, robo-advisors existed but they hadn't yet become a Big Deal. By the time I re-purchased this site in 2017, things had changed. Robo-advisors had become a major force in the investment industry — and I was clueless about what they were.

I've remained (mostly) clueless for almost three years now. I have a general idea of what robo-advisors are and how they operate, but only in the broadest sense. During our weekly planning call on Monday, I mentioned this blind spot to my business partner, Tom.

“You should write about robo-advisors,” Tom said. “If you don't know what they are, I'll bet there are plenty of readers who don't know either. Do some research, write it up, and then everybody benefits.”

Tom is a smart man.

Here then is my research into the world of robo-advisors. What are they? How do they work? And who should use them? Let's find out.

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What is a Robo-Advisor?

Simply put, a robo-advisor is a company (or service) that offers investment management with a minimum of human input. Traditional financial advisors are all about human interaction. Robo-advisors are not. Let's look at an example.

Before 2020 descended into chaos, Kim and I were having bi-weekly meetings with Luna Jaffe, a local Portland financial advisor.

Once every two weeks, we'd drive to Luna's office. For an hour, Luna would ask us about our plans. She'd then offer advice and suggestions about how we should handle our money. If we were actual clients — instead of colleagues and friends wanting to learn about how this process works — we might then allow Luna to manage our investment accounts. (And, in fact, Kim may still do this in the future.)

A traditional financial advisor helps her clients get clear on their goals, then offers advice about how the clients can best manage their money to achieve those goals. Plus, the advisor acts as a sort of voice of reasons as the market rises and falls.

A robo-advisor, on the other hand, does none of this. In fact, I'd argue that the “advisor” portion of the term “robo-advisor” is a complete misnomer. Robo-advisors offer no advice. None. Zip. Nada. Sure, they might have blogs on their websites, but they deliberately steer clear of giving specific recommendations to clients. Robo-advisors are not financial advisors.

And, in fact, if you visit the website of any robo-advisor, you'll see they never ever use that term. Nor do they ever claim to be financial advisors. (And they specifically disclaim that they're offering financial advice.)

Well then, what do robo-advisors actually do?

Because I'm a nerd, I always want to know how and why and when. Why do we call these companies robo-advisors? And when did the term first come into use?

The short answer: Nobody knows.

The long answer: According to Business Insider, the first use of the term “robo-advisor” actually was “robo-adviser” (with an “e” instead of an “o”) and occurred in the title of a 2002 journal article. But the term didn't appear in the article itself.

After that, the term wasn't used again until 2011 (when it appeared again in the same journal as the first use). Then, in 2012, the name exploded in use and popularity. And that explains why I don't know anything about robo-advisors. They became a thing exactly at the time I “retired” from the world of personal finance.

For more info, check out this short article that offers a brief history of robo-advisors.

What Do Robo-Advisors Do?

Robo-advisors might be more accurately described as automated investment-management tools.

Let's use Betterment as an example. Betterment was founded in 2008, and the company launched its investment service in 2010. Today, a decade later, Betterment also offers tools to help people manage spending and start saving.

Here's how Betterment describes itself:

Betterment helps you manage your money through cash management, guided investing, and retirement planning. We are a fiduciary, which means we act in your best interest.

We'll ask a bit about you when you sign up. We'll also gather information when you sync your outside accounts. Then, we'll help you set financial goals and set you up with investment portfolios for each goal.

For your long-term financial needs (like retirement, next year's vacation, or a down payment), our investment strategy is built on low-cost ETFs (exchange-traded funds) and a risk profile based on how long you plan to invest.

So, Betterment offers investment portfolios built on exchange-traded funds — index funds that you can trade like a stock. It appears that the company offers several pre-constructed portfolios, or allows individual investors to build their own from a small universe of ETFs. Here's a screenshot that I pulled directly from the Betterment page on how their portfolios work.

I can't tell exactly, but it seems like Betterment offers maybe four primary pre-built portfolios, plus allows customers to build their own. (Maybe an actual customer can chime in with a comment about how this works?)

Other robo-advisors offer similar services. Here, for instance, is a screencap from the Wealthsimple website that describes how its product works.

Most robo-advisors offer a variety of accounts. You can start a regular, taxable investment account. You can contribute to your IRA. And a few allow you to contribute to your 401(k). I think Vanguard Digital Advisor is set up for this. I know that Blooom was specifically created to be a 401(k) robo-advisor.

So, the bottom line is this: Robo-advisors are not advisors. They're simply platforms that make it easier for people to get started investing. (Note that unlike some robo-advisors, Betterment does offer actual financial advice if you're willing to pay an additional fee.)

Note: I often hear Robinhood mentioned as a robo-advisor. It's not. Robinhood is a DIY investment platform, much the same as Sharebuilder was fifteen years ago, but it's decidedly not a robo-advisor.

I think it's important to note that traditional investment companies have begun to launch their own products to compete with the robo-advisor industry. In fact, currently the largest robo-advisor of all is from The Vanguard Group, the mutual-fund company so popular (and justifiably so) with the early retirement community. Charles Schwab has the second-largest robo-advisor.

The Pros and Cons of Robo-Advisors

The biggest advantage of robo-advisors is that they take care of portfolio maintenance for you. Once you've selected an investment strategy, the robo-advisor will take care of everything else.

Whenever you make a contribution, the robo-advisor allocates the funds according to your plan. When you sell, the robo-advisor sells according to your plan. And, perhaps best of all, the robo-advisor will monitor your asset allocation and make adjustments, if needed.

Rebalancing your investment portfolio — the process of shifting your money around so that you maintain your target asset allocation — can be tedious and complicated. (It's so annoying, in fact, that I don't do it at all. It helps that John Bogle, one of my investing heroes, believed that rebalancing is optional.)

Another advantage of robo-advisors is that they're a “good enough” solution.

Too many people are paralyzed by indecision. They fail to invest because they don't want to make a mistake. Or they want to make the best possible choice.

Well, robo-advisors aren't the best possible choice, but they're fine. They're good enough. Investing with Betterment or M1 Finance or Wealthfront will give you smart, affordable options.

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The biggest downside to robo-advisors that I can see is cost.

As you probably know, costs are the second-largest drag on investment performance for the average person. Study after study has shown that the best predictor of long-term investment growth are the total fees for any given investment vehicle. So, adding fees to your investing doesn't make much sense.

That said, there are a couple of reasons you might not mind paying these fees.

First, robo-advisor fees are typically much less than what you'd pay a traditional financial advisor. (That said, you pay more for a traditional advisor because she, well, actually provides advice.)

Second, while fees are the second-largest drag on investment performance, the number-one barrier to performance is investor behavior. Generally speaking, you are your own worst enemy when it comes to making your money grow. And if paying a fee will help prevent you from sabotaging your future, then it's probably worth the cost.

If you're already set up and running and managing your own investments, keep doing what you're doing. You don't need a robo-advisor. And if you're self-motivated and willing to spend some time on self-education, it's perfectly possible to replicate the services a robo-advisor provides without using one. Nowadays, the major mutual fund companies allow you to buy and sell ETFs (or, better yet, index funds) via an easy-to-understand web interface. That's what I do at Fidelity!

But not everyone learns to ride a bike without assistance. Some kids need training wheels, and there's absolutely nothing wrong with that. In my mind, robo-advisors are like training wheels for people learning to invest. They serve a purpose.

That sounds a bit condescending, I know, but I don't mean it to be. On our call Monday morning, Tom admitted that even he might make the move.

“I'm almost considering a robo-advisor,” he said. “I'm ready to outsource this stuff. I just don't want to think about it anymore. I don't want to rebalance. I don't want to watch the market.”

He paused for a moment, then added: “I do still have a problem with the fees, though.”

A Final Word of Warning

When reading online reviews of robo-advisors, take them with a grain of salt. This is a growing industry that's advertising heavily. People are paid to promote these companies. (And, in fact, when I link to certain platforms from this article, I'm using affiliate links too.)

So, if you go to a popular site and see that every robo-advisor earns 4.5 stars, that should make you skeptical. It makes me skeptical, anyhow. And note that nobody talks about Vanguard Digital Advisor, the largest robo-advisor out there. Why not? Because Vanguard doesn't pay commissions for sending people their way. Ah, that thin green line makes it so difficult to trust financial websites sometimes!

After I wrote this article, Tom and I chatted. We've agreed that as we bring on staff writers here at Get Rich Slowly, it'd probably be a good idea to have them review various robo-advisors. We get a lot of questions about them in the Facebook group, but I personally don't want to take the time to investigate all of them. I just don't care. (Plus, I think most readers are best served by managing their money themselves.)

As we do this, though, I don't want to take the same approach as everybody else. Sure, the our reviews will probably be cursory, the same as everyone else. They'll provide the basics of each product and not much more. But we won't patronize you by rating every service 4.5 stars. (I doubt that we'll provide ratings at all!) And if we ever do a round-up of “best robo-advisors”, we're not going to simply recommend those that pay us. That's a bunch of bullshit.

Bonus! Although I didn't know much about robo-advisors before researching this article, I am a huge huge fan of the Wealthsimple magazine. It's outstanding. The magazine's money diaries are great. So are the how-to pieces and the customer questions. And relevant for me and Tom is this recent piece on the in-game economy for Nintendo's Animal Crossing: New Horizons. (Both Tom and I are playing the game at the moment. Our Monday calls often start with a discussion of turnip prices.)

from Finance https://www.getrichslowly.org/robo-advisors/ via http://www.rssmix.com/

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samuelpboswell · 6 years ago

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20 Podcasts To Elevate Your B2B Marketing

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industry leaders. From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who have persevered and thrived. And lucky for you, we’ve compiled 20 of the best podcasts for B2B marketers right here.

via GIPHY We’ve touched on podcasts a time or two here, with Senior Content Marketing Manager Josh Nite bringing you a first edition of digital marketing podcasts to consider back in 2016. Many of those podcasts have continued to evolve, making it hard not to mention them again here. But there are some new kids on the block, too. And with adoption as a marketing medium and a learning and entertainment tool rising, we hope you'll find something that strikes your fancy. [bctt tweet="Great stories happen to those who can tell them. — This American Life podcast host Ira Glass @iraglass" username="toprank"] Now let’s fast-forward to our list of 20 diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 - Marketing Over Coffee

Summary: Marketing Over Coffee explores the intersection of marketing and technology, with news, tips, and author interviews.

Hosts: Chris Penn and John Wall

Recent Topics on Tap: Influencers, Social Media Listening Tools, Heirarchical Ontology

Recent Guests: Brendan Kane, Samuel Monnie, Jocelyn Brown

Episode Length: 25 - 30 minutes

#2 - Six Pixels of Separation

Summary: Six Pixels of Separation offers insights on brands, consumers, technology and our interconnected world.

Hosts: Mitch Joel

Recent Topics on Tap: Business, innovation, and the marketing landscape.

Recent Guests: Joseph Jaffe, Bernadette Jiwa, Ekaterina Walter

Episode Length: One hour

#3 - Marketing Smarts

Summary: Marketing Smarts talks to industry leaders and authors such as Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as c-suite executives from organizations including IBM, National Geographic, Dell, and the Baltimore Ravens. Hosts: Kerry O'Shea Gorgone

Recent Topics on Tap: Livestreaming, Branding, and a Scientific Approach to Metrics, Measurement, and Marketing ROI

Recent Guests: Laura Gassner Otting, Minter Dial, Brian Fanzo

Episode Length: 25 - 35 minutes

#4 - Social Media Marketing Podcast

Summary: Social Media Marketing presents success stories and expert interviews from leading social media marketing professionals.

Hosts: Michael Stelzner

Recent Topics on Tap: Facebook organic marketing, How to Avoid Distraction as a Marketer

Recent Guests: Mari Smith, Brian Solis, Nathan Latka

Episode Length: 45 minutes

#5 - Scott Stratten's Unpodcast

Summary: Scott Stratten's Unpodcast presents real-life examples, tips and guidance from experts on human resources, marketing and branding, networking, public relations, and customer service.

Hosts: Scott Stratten, Alison Stratten

Topics on Tap: Instagram Stories, Influencers on Instagram

Episode Length: 30 minutes

#6 - Adweek's CMO Moves

Summary: Adweek's CMO Moves podcast offers inspiring career advice and the personal success stories behind an array of top marketing leaders.

Hosts: Nadine Dietz

Topics on Tap: How to Win as a Team, The Hunt for a Signature Move

Recent Guests: Emily Culp, Seth Freeman, Meredith Verdone

Episode Length: 30 minutes

#7 - LinkedIn Live with Marketers

Summary: LinkedIn Live with Marketers is a video-based series that can also be enjoyed listening to only the audio, as the LinkedIn (client) hosts tackle challenges top of mind for marketers.

Hosts: Jann Schwarz and others

Recent Topics on Tap: The Staying Power of Breakthrough Ideas, Brand Awareness vs. Lead Gen: Battle or Balance?

Recent Guests: Wendy Clark, Rob Norman, Peter Weinberg

Episode Length: One hour

#8 - Lexicon Valley

Summary: Lexicon Valley digs deeply into language, from pet peeves, syntax, and etymology to neurolinguistics and the death of languages.

Hosts: John McWhorter

Recent Topics on Tap: Is Social Media Changing English?, One Tongue to Rule Them All

Recent Guests: Deborah Tannen, Lane Greene

Episode Length: 40 minutes

#9 - Should This Exist?

Summary: Should This Exist? is hosted by Flickr and Hunch co-founder Caterina Fake, and explores the impact technology in all its forms has had on humanity. “We’re seeing amazing new technologies that are emerging every day that we need to have a conversation about,” Fake recently told Fast Company.

Hosts: Caterina Fake

Topics on Tap: Affectiva: Software that detects how you feel, Halo: A headset that makes you learn faster

Recent Guests: Neuroscientist Daniel Chao, entrepreneur and scientist Rana El-Kaliouby

Episode Length: 35 minutes

#10 - The Art of Process with Aimee Mann and Ted Leo

Summary: The Art of Process sees hosts Aimee and Ted talk to friends across the creative spectrum to explore how they work, and the process of turning ideas into art.

Hosts: Aimee Mann and Ted Leo

Recent Topics on Tap: The rise of streaming services, How to tackle a blank page

Recent Guests: Wyatt Cenac, Rebecca Sugar, Dan Wilson

Episode Length: 50 minutes

#11 - Without Fail

Summary: Without Fail is hosted by former This American Life contributor and NPR journalist Alex Blumberg, and takes a weekly look at someone who’s taken a big risk and either failed or found success.

Hosts: Alex Blumberg

Topics on Tap: Bringing Brands Back to Life, The Man Behind the Iconic Apple Stores: Ron Johnson

Recent Guests: Andrew Mason of Groupon, Sophia Amoruso of Nasty Gal and Girlboss

Episode Length: 50 minutes

#12 -The Marketing Book Podcast

Summary: The Marketing Book Podcast fills each Friday with a new episode interviewing bestselling marketing authors.

Hosts: Douglas Burdett

Recent Topics on Tap: Marketing Flexology, Laughing @ Advertising, Questions that Sell

Recent Guests: Guy Kawasaki, Jay Acunzo, Mark Schaefer

Episode Length: 50 minutes

#13 - The BeanCast

Summary: The BeanCast is a weekly exploration and roundtable discussion of advertising trends that could have an impact your brand.

Host: Bob Knorpp

Recent Topics on Tap: Marketing Ethics, Branded Podcasting, Frictionless Brands

Recent Guests: Jay Baer, Colin Glaum, Lisa Laporte

Episode Length: One hour plus

#14 - Social Pros Podcast

Summary: Social Pros Podcast, named the best podcast at the Content Marketing Awards, provides inside looks at real people doing real social media work.

Hosts: Jay Baer and Adam Brown

Recent Topics on Tap: Why Your People Are the Secret to B2B Social Media Wins, How to Use Authenticity to Become an Iconic Business,

Recent Guests: Seth Godin, Rohit Bhargava, Need James

Episode Length: 50 - 55 minutes

#15 - The Marketing Companion Podcast

Summary: The Marketing Companion Podcast serves up insights and ideas to boost your marketing skills. It's billed as "always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an '11.'"

Hosts: Mark Schaefer and Brooke Sellas

Recent Topics on Tap: Social media burn-out, Mind-bending social media trends

Recent Guests: Kerry Gorgone, Mitch Joel

Episode Length: 25 - 40 minutes

#16 - Copyblogger FM

Summary: Copyblogger FM gets to the heart of the latest marketing tips, tactics, stories and strategies that provide acceleration for your business. Featuring a rotating lineup of analysts, this podcast covers a variety of tactical areas such as email marketing, content marketing, conversion optimization, and more.

Hosts: Sonia Simone

Recent Topics on Tap: Getting Your Big, Scary Projects Finished, The 3 Plus 1 Foundational Elements of Effective Persuasion

Recent Guests: Amber Naslund, Pamela Wilson, Nathan Barry

Episode Length: 25 minutes

#17 - Invisibilia

Summary: Invisibilia joins narrative storytelling and science to make you see your own life differently, with lessons applicable to marketers.

Hosts: LuLu Miller, Alix Spiegel, and Hanna Rosin

Recent Topics on Tap: The Remote Control Brain, Who Do You Let In?

Recent Guests: Cord Jefferson, Max Hawkins, Renato Rosaldo

Episode Length: 35 - 55 minutes

#18 - The Strategy Hour

Summary: The Strategy Hour offers actionable strategies and marketing tips for growing your business, plus in-depth interviews that go straight to the "meat and potatoes."

Hosts: Abagail Pumphrey and Emylee Williams

Recent Topics on Tap: How to Listen to Your Audience, Why Creating Community is Crucial for Your Brand and Happiness

Recent Guests: Kathleen Cutler, Sarah Peck, Nikki Porcher

Episode Length: 35 - 40 minutes

#19 - Behind the Brilliance

Summary: Behind the Brilliance features "smart and funny" conversations and takes a weekly journey with leading innovators, creatives, and entrepreneurs.

Host: Lisa Nicole Bell

Topics on Tap: The link between self-awareness and success, The importance of starting small to make big changes

Recent Guests: Laura Vanderkam, Jonathan Jackson, Paul Jarvis

Episode Length: One hour plus

#20 - Women in Tech

Summary: Women in Tech explores marketing and technology featuring inspiring women who are Engineers, Founders, Investors, UX and UI Designers, and Journalists.

Host: Espree Devora

Topics on Tap: Women Empowering Technologies, Building technology-driven businesses

Recent Guests: Kristine Kornilova, Linda Sinka, Marite Aleksandra Silava

Episode Length: 11 - 40 plus minutes

Lifelong Learning From B2B Marketing-Focused Podcasts

Incorporating podcasts in the world of B2B marketing can be challenging, yet the advantages they offer make a strong case for considering them in your own campaigns. And it can be done. For example, our client 3M conducted one of the largest science studies ever focused on global attitudes about science. The resulting State of Science Index research report led to the launch of 3M’s first podcast, the Science Champions Podcast. Hosted by 3M’s Chief Science Advocate Jayshree Seth, the first season featured 21 science experts and influencers on topics ranging from an introduction to science in everyday life to careers in the field. Results: The Science Champions podcast exceeded all expectations for downloads and engagement, resulting in the launch of Season 2 in March 2019. The podcast has also created relationships with science influencers and helped to showcase internal influencers. As another example, Dell Technologies wanted to partner with industry influencers to create useful content for customers and increase the influence of their internal experts, which led to the creation of the Dell Luminaries podcast, hosted by influencers Mark Schaefer and Doug Karr. The podcast highlights technology visionaries from inside Dell and out, and helps put a human touch on technology innovation. Results: The Dell Luminaries project built a single platform that brings voices from multiple companies under the Dell brand together. Our CEO Lee Odden recently wrote a Digital Marketing Institute article, which featured 3M and Dell’s podcasting success along with eight other B2B companies that have had strong results from influencer marketing.

It's Only Just Begun — What Are Your Favorites?

This list only scratches the surface of the excellent marketing-related podcasts available. If you have a favorite not listed here, please leave a comment with a podcast that inspires your B2B marketing efforts. Considering a podcast for your B2B brand? Get the what, why, and how lowdown on B2B podcasting from our own Joshua Nite.

The post 20 Podcasts To Elevate Your B2B Marketing appeared first on Online Marketing Blog - TopRank®.

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befoundonlinemarketing · 6 years ago

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20 Podcasts To Elevate Your B2B Marketing

#1 - Marketing Over Coffee

Summary: Marketing Over Coffee explores the intersection of marketing and technology, with news, tips, and author interviews.

Hosts: Chris Penn and John Wall

Recent Topics on Tap: Influencers, Social Media Listening Tools, Heirarchical Ontology

Recent Guests: Brendan Kane, Samuel Monnie, Jocelyn Brown

Episode Length: 25 - 30 minutes

#2 - Six Pixels of Separation

Summary: Six Pixels of Separation offers insights on brands, consumers, technology and our interconnected world.

Hosts: Mitch Joel

Recent Topics on Tap: Business, innovation, and the marketing landscape.

Recent Guests: Joseph Jaffe, Bernadette Jiwa, Ekaterina Walter

Episode Length: One hour

#3 - Marketing Smarts

Recent Topics on Tap: Livestreaming, Branding, and a Scientific Approach to Metrics, Measurement, and Marketing ROI

Recent Guests: Laura Gassner Otting, Minter Dial, Brian Fanzo

Episode Length: 25 - 35 minutes

#4 - Social Media Marketing Podcast

Summary: Social Media Marketing presents success stories and expert interviews from leading social media marketing professionals.

Hosts: Michael Stelzner

Recent Topics on Tap: Facebook organic marketing, How to Avoid Distraction as a Marketer

Recent Guests: Mari Smith, Brian Solis, Nathan Latka

Episode Length: 45 minutes

#5 - Scott Stratten's Unpodcast

Summary: Scott Stratten's Unpodcast presents real-life examples, tips and guidance from experts on human resources, marketing and branding, networking, public relations, and customer service.

Hosts: Scott Stratten, Alison Stratten

Topics on Tap: Instagram Stories, Influencers on Instagram

Episode Length: 30 minutes

#6 - Adweek's CMO Moves

Summary: Adweek's CMO Moves podcast offers inspiring career advice and the personal success stories behind an array of top marketing leaders.

Hosts: Nadine Dietz

Topics on Tap: How to Win as a Team, The Hunt for a Signature Move

Recent Guests: Emily Culp, Seth Freeman, Meredith Verdone

Episode Length: 30 minutes

#7 - LinkedIn Live with Marketers

Summary: LinkedIn Live with Marketers is a video-based series that can also be enjoyed listening to only the audio, as the LinkedIn (client) hosts tackle challenges top of mind for marketers.

Hosts: Jann Schwarz and others

Recent Topics on Tap: The Staying Power of Breakthrough Ideas, Brand Awareness vs. Lead Gen: Battle or Balance?

Recent Guests: Wendy Clark, Rob Norman, Peter Weinberg

Episode Length: One hour

#8 - Lexicon Valley

Summary: Lexicon Valley digs deeply into language, from pet peeves, syntax, and etymology to neurolinguistics and the death of languages.

Hosts: John McWhorter

Recent Topics on Tap: Is Social Media Changing English?, One Tongue to Rule Them All

Recent Guests: Deborah Tannen, Lane Greene

Episode Length: 40 minutes

#9 - Should This Exist?

Hosts: Caterina Fake

Topics on Tap: Affectiva: Software that detects how you feel, Halo: A headset that makes you learn faster

Recent Guests: Neuroscientist Daniel Chao, entrepreneur and scientist Rana El-Kaliouby

Episode Length: 35 minutes

#10 - The Art of Process with Aimee Mann and Ted Leo

Summary: The Art of Process sees hosts Aimee and Ted talk to friends across the creative spectrum to explore how they work, and the process of turning ideas into art.

Hosts: Aimee Mann and Ted Leo

Recent Topics on Tap: The rise of streaming services, How to tackle a blank page

Recent Guests: Wyatt Cenac, Rebecca Sugar, Dan Wilson

Episode Length: 50 minutes

#11 - Without Fail

Hosts: Alex Blumberg

Topics on Tap: Bringing Brands Back to Life, The Man Behind the Iconic Apple Stores: Ron Johnson

Recent Guests: Andrew Mason of Groupon, Sophia Amoruso of Nasty Gal and Girlboss

Episode Length: 50 minutes

#12 -The Marketing Book Podcast

Summary: The Marketing Book Podcast fills each Friday with a new episode interviewing bestselling marketing authors.

Hosts: Douglas Burdett

Recent Topics on Tap: Marketing Flexology, Laughing @ Advertising, Questions that Sell

Recent Guests: Guy Kawasaki, Jay Acunzo, Mark Schaefer

Episode Length: 50 minutes

#13 - The BeanCast

Summary: The BeanCast is a weekly exploration and roundtable discussion of advertising trends that could have an impact your brand.

Host: Bob Knorpp

Recent Topics on Tap: Marketing Ethics, Branded Podcasting, Frictionless Brands

Recent Guests: Jay Baer, Colin Glaum, Lisa Laporte

Episode Length: One hour plus

#14 - Social Pros Podcast

Summary: Social Pros Podcast, named the best podcast at the Content Marketing Awards, provides inside looks at real people doing real social media work.

Hosts: Jay Baer and Adam Brown

Recent Topics on Tap: Why Your People Are the Secret to B2B Social Media Wins, How to Use Authenticity to Become an Iconic Business,

Recent Guests: Seth Godin, Rohit Bhargava, Need James

Episode Length: 50 - 55 minutes

#15 - The Marketing Companion Podcast

Hosts: Mark Schaefer and Brooke Sellas

Recent Topics on Tap: Social media burn-out, Mind-bending social media trends

Recent Guests: Kerry Gorgone, Mitch Joel

Episode Length: 25 - 40 minutes

#16 - Copyblogger FM

Hosts: Sonia Simone

Recent Topics on Tap: Getting Your Big, Scary Projects Finished, The 3 Plus 1 Foundational Elements of Effective Persuasion

Recent Guests: Amber Naslund, Pamela Wilson, Nathan Barry

Episode Length: 25 minutes

#17 - Invisibilia

Summary: Invisibilia joins narrative storytelling and science to make you see your own life differently, with lessons applicable to marketers.

Hosts: LuLu Miller, Alix Spiegel, and Hanna Rosin

Recent Topics on Tap: The Remote Control Brain, Who Do You Let In?

Recent Guests: Cord Jefferson, Max Hawkins, Renato Rosaldo

Episode Length: 35 - 55 minutes

#18 - The Strategy Hour

Summary: The Strategy Hour offers actionable strategies and marketing tips for growing your business, plus in-depth interviews that go straight to the "meat and potatoes."

Hosts: Abagail Pumphrey and Emylee Williams

Recent Topics on Tap: How to Listen to Your Audience, Why Creating Community is Crucial for Your Brand and Happiness

Recent Guests: Kathleen Cutler, Sarah Peck, Nikki Porcher

Episode Length: 35 - 40 minutes

#19 - Behind the Brilliance

Summary: Behind the Brilliance features "smart and funny" conversations and takes a weekly journey with leading innovators, creatives, and entrepreneurs.

Host: Lisa Nicole Bell

Topics on Tap: The link between self-awareness and success, The importance of starting small to make big changes

Recent Guests: Laura Vanderkam, Jonathan Jackson, Paul Jarvis

Episode Length: One hour plus

#20 - Women in Tech

Summary: Women in Tech explores marketing and technology featuring inspiring women who are Engineers, Founders, Investors, UX and UI Designers, and Journalists.

Host: Espree Devora

Topics on Tap: Women Empowering Technologies, Building technology-driven businesses

Recent Guests: Kristine Kornilova, Linda Sinka, Marite Aleksandra Silava

Episode Length: 11 - 40 plus minutes

Lifelong Learning From B2B Marketing-Focused Podcasts

It's Only Just Begun — What Are Your Favorites?

The post 20 Podcasts To Elevate Your B2B Marketing appeared first on Online Marketing Blog - TopRank®.

20 Podcasts To Elevate Your B2B Marketing posted first on http://www.toprankblog.com/

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christopheruearle · 6 years ago

Text

20 Podcasts To Elevate Your B2B Marketing

#1 - Marketing Over Coffee

Summary: Marketing Over Coffee explores the intersection of marketing and technology, with news, tips, and author interviews.

Hosts: Chris Penn and John Wall

Recent Topics on Tap: Influencers, Social Media Listening Tools, Heirarchical Ontology

Recent Guests: Brendan Kane, Samuel Monnie, Jocelyn Brown

Episode Length: 25 - 30 minutes

#2 - Six Pixels of Separation

Summary: Six Pixels of Separation offers insights on brands, consumers, technology and our interconnected world.

Hosts: Mitch Joel

Recent Topics on Tap: Business, innovation, and the marketing landscape.

Recent Guests: Joseph Jaffe, Bernadette Jiwa, Ekaterina Walter

Episode Length: One hour

#3 - Marketing Smarts

Recent Topics on Tap: Livestreaming, Branding, and a Scientific Approach to Metrics, Measurement, and Marketing ROI

Recent Guests: Laura Gassner Otting, Minter Dial, Brian Fanzo

Episode Length: 25 - 35 minutes

#4 - Social Media Marketing Podcast

Summary: Social Media Marketing presents success stories and expert interviews from leading social media marketing professionals.

Hosts: Michael Stelzner

Recent Topics on Tap: Facebook organic marketing, How to Avoid Distraction as a Marketer

Recent Guests: Mari Smith, Brian Solis, Nathan Latka

Episode Length: 45 minutes

#5 - Scott Stratten's Unpodcast

Summary: Scott Stratten's Unpodcast presents real-life examples, tips and guidance from experts on human resources, marketing and branding, networking, public relations, and customer service.

Hosts: Scott Stratten, Alison Stratten

Topics on Tap: Instagram Stories, Influencers on Instagram

Episode Length: 30 minutes

#6 - Adweek's CMO Moves

Summary: Adweek's CMO Moves podcast offers inspiring career advice and the personal success stories behind an array of top marketing leaders.

Hosts: Nadine Dietz

Topics on Tap: How to Win as a Team, The Hunt for a Signature Move

Recent Guests: Emily Culp, Seth Freeman, Meredith Verdone

Episode Length: 30 minutes

#7 - LinkedIn Live with Marketers

Summary: LinkedIn Live with Marketers is a video-based series that can also be enjoyed listening to only the audio, as the LinkedIn (client) hosts tackle challenges top of mind for marketers.

Hosts: Jann Schwarz and others

Recent Topics on Tap: The Staying Power of Breakthrough Ideas, Brand Awareness vs. Lead Gen: Battle or Balance?

Recent Guests: Wendy Clark, Rob Norman, Peter Weinberg

Episode Length: One hour

#8 - Lexicon Valley

Summary: Lexicon Valley digs deeply into language, from pet peeves, syntax, and etymology to neurolinguistics and the death of languages.

Hosts: John McWhorter

Recent Topics on Tap: Is Social Media Changing English?, One Tongue to Rule Them All

Recent Guests: Deborah Tannen, Lane Greene

Episode Length: 40 minutes

#9 - Should This Exist?

Hosts: Caterina Fake

Topics on Tap: Affectiva: Software that detects how you feel, Halo: A headset that makes you learn faster

Recent Guests: Neuroscientist Daniel Chao, entrepreneur and scientist Rana El-Kaliouby

Episode Length: 35 minutes

#10 - The Art of Process with Aimee Mann and Ted Leo

Summary: The Art of Process sees hosts Aimee and Ted talk to friends across the creative spectrum to explore how they work, and the process of turning ideas into art.

Hosts: Aimee Mann and Ted Leo

Recent Topics on Tap: The rise of streaming services, How to tackle a blank page

Recent Guests: Wyatt Cenac, Rebecca Sugar, Dan Wilson

Episode Length: 50 minutes

#11 - Without Fail

Hosts: Alex Blumberg

Topics on Tap: Bringing Brands Back to Life, The Man Behind the Iconic Apple Stores: Ron Johnson

Recent Guests: Andrew Mason of Groupon, Sophia Amoruso of Nasty Gal and Girlboss

Episode Length: 50 minutes

#12 -The Marketing Book Podcast

Summary: The Marketing Book Podcast fills each Friday with a new episode interviewing bestselling marketing authors.

Hosts: Douglas Burdett

Recent Topics on Tap: Marketing Flexology, Laughing @ Advertising, Questions that Sell

Recent Guests: Guy Kawasaki, Jay Acunzo, Mark Schaefer

Episode Length: 50 minutes

#13 - The BeanCast

Summary: The BeanCast is a weekly exploration and roundtable discussion of advertising trends that could have an impact your brand.

Host: Bob Knorpp

Recent Topics on Tap: Marketing Ethics, Branded Podcasting, Frictionless Brands

Recent Guests: Jay Baer, Colin Glaum, Lisa Laporte

Episode Length: One hour plus

#14 - Social Pros Podcast

Summary: Social Pros Podcast, named the best podcast at the Content Marketing Awards, provides inside looks at real people doing real social media work.

Hosts: Jay Baer and Adam Brown

Recent Topics on Tap: Why Your People Are the Secret to B2B Social Media Wins, How to Use Authenticity to Become an Iconic Business,

Recent Guests: Seth Godin, Rohit Bhargava, Need James

Episode Length: 50 - 55 minutes

#15 - The Marketing Companion Podcast

Hosts: Mark Schaefer and Brooke Sellas

Recent Topics on Tap: Social media burn-out, Mind-bending social media trends

Recent Guests: Kerry Gorgone, Mitch Joel

Episode Length: 25 - 40 minutes

#16 - Copyblogger FM

Hosts: Sonia Simone

Recent Topics on Tap: Getting Your Big, Scary Projects Finished, The 3 Plus 1 Foundational Elements of Effective Persuasion

Recent Guests: Amber Naslund, Pamela Wilson, Nathan Barry

Episode Length: 25 minutes

#17 - Invisibilia

Summary: Invisibilia joins narrative storytelling and science to make you see your own life differently, with lessons applicable to marketers.

Hosts: LuLu Miller, Alix Spiegel, and Hanna Rosin

Recent Topics on Tap: The Remote Control Brain, Who Do You Let In?

Recent Guests: Cord Jefferson, Max Hawkins, Renato Rosaldo

Episode Length: 35 - 55 minutes

#18 - The Strategy Hour

Summary: The Strategy Hour offers actionable strategies and marketing tips for growing your business, plus in-depth interviews that go straight to the "meat and potatoes."

Hosts: Abagail Pumphrey and Emylee Williams

Recent Topics on Tap: How to Listen to Your Audience, Why Creating Community is Crucial for Your Brand and Happiness

Recent Guests: Kathleen Cutler, Sarah Peck, Nikki Porcher

Episode Length: 35 - 40 minutes

#19 - Behind the Brilliance

Summary: Behind the Brilliance features "smart and funny" conversations and takes a weekly journey with leading innovators, creatives, and entrepreneurs.

Host: Lisa Nicole Bell

Topics on Tap: The link between self-awareness and success, The importance of starting small to make big changes

Recent Guests: Laura Vanderkam, Jonathan Jackson, Paul Jarvis

Episode Length: One hour plus

#20 - Women in Tech

Summary: Women in Tech explores marketing and technology featuring inspiring women who are Engineers, Founders, Investors, UX and UI Designers, and Journalists.

Host: Espree Devora

Topics on Tap: Women Empowering Technologies, Building technology-driven businesses

Recent Guests: Kristine Kornilova, Linda Sinka, Marite Aleksandra Silava

Episode Length: 11 - 40 plus minutes

Lifelong Learning From B2B Marketing-Focused Podcasts

It's Only Just Begun — What Are Your Favorites?

The post 20 Podcasts To Elevate Your B2B Marketing appeared first on Online Marketing Blog - TopRank®.

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jamieclawhorn · 7 years ago

Text

Down but not out: Why I believe this hidden FTSE 100 growth champion could help you retire rich

When it comes to finding stocks to buy and hold for the next few decades, I believe you can’t go wrong with Experian (LSE: EXPN). This group is one of a handful of Big Data companies that have a tight grip on the market for sensitive personal data such as credit scores.

Experian uses this data to build products to help other companies make decisions about their customers, for example, whether or not to offer them a credit card or loan. And the fact that it has so much data is its most significant advantage. Indeed, data has become the most sought-after commodity in the world in the 21st century, and it doesn’t look as if this is going to change anytime soon.

The market leader

Experian is a leader in the field because it has such a rich data trove. It has been gathering data on consumers for decades and is one of the most trusted data sources around, which I believe will guarantee its position in the market for decades to come.

Its market-leading position allows Experian to generate fat profit margins (24% average for the past five years) and return on invested capital — a measure of profit for every £1 invested in the business — is just under 20%. That puts it in the top 10% of the market’s most profitable companies.

While the firm’s valuation of 22.9 times forward earnings might look pricey, I believe it’s a price worth paying for a world-leading company throwing off cash for investors. There’s also a dividend yield of 2% on offer.

Data security

As well as Experian, I’m also positive on the outlook for the company’s smaller peer, GB Group (LSE: GBG). These two businesses have plenty in common, as GB is a specialist in identity data intelligence, focused on keeping data secure for its customers.

As the world has become more data dependent, demand for GB’s services has exploded, with sales tripling in just five years. Acquisitions have helped along the way, the latest of which is Vix Verify Global, which GB announced it had acquired today for £21.2m in cash. The deal is part of GB’s ambitions to expand overseas and will give it a foothold in the Australia and New Zealand markets.

Sit on the sidelines?

Data security is a hot topic at the moment, and I reckon GB is one of the best investments around to profit from this theme. However, what I’m concerned about is the stock’s valuation.

Right now, shares in the data security business are trading at a forward P/E of 37 — that’s right at the top end of what I would consider acceptable for any investment. Still, as my colleague Ian Pierce recently noted, GB has high levels of recurring revenue and steadily improving margins, which go some way to justifying the premium price.

Personally, on valuation alone, I would pick Experian over GB right now, although I’ll be keeping a close eye on the latter with a view to buying if its valuation moderates.

Under-The-Radar Investment

There are a number of small-cap stocks that could be worth buying right now, and our investing analysts have written a FREE guide called “1 Top Small-Cap Stock From The Motley Fool”.

The company in question may have flown under your investment radar until now, but could help you to build a great income from your investments and retire early, pay off the mortgage, or simply enjoy a more abundant lifestyle. Click here to find out all about it — it’s completely free to do so.

More reading

A FTSE 100 dividend growth stock that I’d buy today and hold for the next 20 years

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has recommended Experian. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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realestatedigitalsales · 7 years ago

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Real Estate - 15 Surprising Real Estate Trends Impacting 2018

By Forbes Real Estate Council Real Estate - This year has been one of twists and turns for the real estate market. As with every real estate year, the market can shift in an instant. For this reason, real estate professionals need to keep their eyes open for the next up-and-coming trend to hit the market and cause a stir. Knowing in advance what to expect in terms of market trends for the real estate industry will not only give you an edge over your competition, but can help you serve your customers better. You’ll be ready and able to implement, react to or inform about the ways the market shifting for the rest of the year — both good or bad. Fifteen members of Forbes Real Estate Council share what real estate trends or market shifts they have been most surprised to see so far in 2018, from blockchain advancements to the return of co-ops, rising home prices and more. 1. Technology Advancements The advancement of technological innovation in the real estate industry has been changing rapidly and all agents should adapt to this to maximize exposure for their listings. Companies like Redfin, Zillow, Trulia and Homesnap have been changing the way sellers and buyers perceive the market and it is crucial for agents to quickly adapt to this new reality. - Alex Chieng, A & L Real Estate Team 2. Blockchain Not to belabor the already highly-trending topic of blockchain changing the world, but this is the reality of our industry. Blockchain-based applications are changing the way buyers, sellers and investors interact with each other and the properties they have interests in. Welcome to an new world of unleashed liquidity, transparency and disintermediation. The real estate world is rapidly changing and we must do so too, or we will fall by the wayside. - Garratt Hasenstab, The Mountain Life Companies™ 3. Return Of The Co-Ops For the past several years in Manhattan, we've seen the downtown new development condo market take a big bite out of the co-op resale market. Now that there are so many new (and more expensive) projects, we're seeing buyers actually return uptown to purchase co-ops because the prices are more moderate in comparison. What hasn't changed is that some of the boards remain difficult to pass. - Elizabeth Ann Stribling-Kivlan, stribling.com 4. Home Prices Still Rising The NYC real estate market indicates that home prices might rise more slowly in the months ahead. During the years 2012-2015, we saw 12%-15% growth. We didn't have any surprises this year. Average home price growth over the last few decades is somewhere between 5% and 10% per year. So, perhaps what we are seeing here is a normalization within the Manhattan real estate market. - Elliot Bogod, Broadway Realty 5. Softening Cap Rates Fully stabilized, non-value-add properties have softening cap rates — as much as 25 basis points. This is due to flatter rent projections, volatile interest rates, and, in Cook County, IL, rising property taxes. - Lee Kiser, Kiser Group 6. Continued Dive In Retail Assets We all know online sales are killing malls, but we’ve seen few attempts at adaptive reuse. Many of these struggling retail locations have excellent economics for multifamily redevelopment. I’m shocked we haven’t seen more mall-to-multifamily conversions. - Marc Rutzen, Enodo Inc 7. Millennials Buying Homes I’ve seen article after article saying millennials do not want to buy a home or cannot afford it, yet homeownership for this age group is on the rise. Fortunately, this age group is still a significant portion of the luxury rental market, and the baby boomers who just sold their houses are an increasing renter base. - Susan Tjarksen, KIG CRE LLC 8. Steady Stream Of New Construction The top trend I’ve seen so far has been a steady stream of new construction, which is keeping rent prices mostly in check for 2018. A stable pipeline of new buildings means we’ll see the impact of lower rent growth but still above long-term averages when it comes to rent across the U.S. - Nathaniel Kunes, AppFolio Inc. 9. Low Available Inventory The drought of available inventory has been the most surprising trend, by far. Whether the underlying reasons are demographic, economic, regulatory (i.e., zoning) or a combination thereof, we just aren't seeing as many homes hit the market as we should. Agents have to do a better job in prompting inventory and explaining the current seller's market to homeowners. - Ari Afshar, Compass 10. Social Community Management A clear trend that has emerged is the importance of online presence and branding. Real-time management of your online presence has become even more important than predicted and can impact your business if it isn’t diligently managed. So, too, is the influence of Gen Z in the marketplace. We have already seen their influence in how real estate is designed and marketed, and this will only grow. - Diane Batayeh, Village Green 11. Lack Of Transparency What surprises me is the overwhelming lack of transparency and hidden agendas of the industry. We have an abundance of technology that could serve consumers in extraordinary ways, but the old guard remains steadfast in their fight to protect themselves. - Joshua Hunt, TRELORA 12. Texas Exploding With Investment Opportunities I might be biased, being born and raised in Texas, but as a licensed agent/broker since 1996, I can confidently say that the growth all over the state is unbelievable. Regardless of the other markets in the U.S., Texas is in this bubble of growth with many large corporate headquarters relocating here, the oil/gas industry growth, etc. It’s a great time to be in real estate here. As they say, ”Everything is bigger in Texas,” and I have to agree. - Angela Yaun, Day Realty Group 13. Profit Taking In Affluent Markets One of the trends that we have seen is profit taking by investors and homeowners in several of the key markets we follow. These listings have usually started 15-20% above market and slowly work themselves back, seeking an elevated pricing floor. What we have yet to learn is whether this profit taking is working to establish a new pricing floor for the overall market. - Blake Plumley, Capital Pursuits LLC 14. Visual Marketing Trends Soaring We are seeing a huge uptick in agents recognizing the value in using professionals for all their visual marketing needs — virtual staging, drone video and photography, virtual tours, interactive floor plans and more. Hiring the pros to help will continue to be less of a “nice to have” and more of a “must have” for agents, homeowners and home seekers alike. - Brian Balduf, VHT Studios 15. Rise Of The Single-Family Rental Asset Class A total of 3.6 million single-family rental homes (SFR) have been added from 2006-2016. The SFR industry has risen to the challenge to escape a "mom-and-pop" dominated market. As the demand from more sophisticated renters who choose not to rent increases, so does the demand from the sophisticated investor requiring a higher level of service. The institutionalization of the asset class is real. - Noel Christopher, Renters Warehouse Read more https://global.goreds.today/real-estate-experts-weigh-in-on-the-fate-of-housing-market/ Read the full article

#RealEstate-15SurprisingRealEstateTrendsImpacting2018

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lucyariablog · 7 years ago

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. (Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.)

Every year I highlight some of my favorite messages from this newsletter to give subscribers a second chance to savor some of Robert’s insights while giving everyone else a taste of what they’ve missed.

I hope this year’s post gives you an opportunity to step back from the demands of your job and rekindle your enthusiasm for (dare I say meditate on?) what this marketing business is all about – or could be.

1. Take the long view of your job

When I refer to Robert’s sensibility as “zen” (lowercase “z”), I’m talking about, for one thing, an inclination to take the long view. When marketers come up against frustrations, for example, Robert has a way of reframing their situations in such a way that new opportunities – for the individual and for the company – emerge.

For example, in the Why Are You Cutting Stones? (October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. After putting everything he had into working with his team to create excellent content, he was left “frustrated over where his work was going.”

Robert told him the story of the three stonecutters, all doing the same work. When asked what they were doing, the first said he was making a living. The second said he was cutting and polishing “the best-crafted stones in the entire country.” The third declared he was building a cathedral.

“You’re the second stonecutter,” Robert told the marketing director.

I advised him to adopt some aspects of his job that he was less comfortable with. I suggested that he integrate more strategically into the business rather than see himself as separate from it. I urged him to build proposals for cathedrals.

Robert urges all of us to do the same: set our sights way out. When we lack a cathedral to build, we may “find ourselves moving from job to job, taking our commitment to excellence – and our frustration – with us everywhere.” He suggests we “tune in to the why behind the what – the larger vision that our efforts contribute to.”

What are you building?

2. Promote the difference that marketers make in the world

Robert looks beyond “what’s in it for me?” to “what’s in it for all of us?”

In the How Well Does Your Marketing Sell Marketing? (September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. He cites research showing college students increasingly want meaningful careers – and they don’t see marketing as one of those.

College students want meaningful careers & they don’t see #marketing as one of those via @GfK #study. Click To Tweet

He encourages marketers to band together to convey the value of the profession:

To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. Yes, we marketers wear many hats. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. But if we don’t talk about the meaning behind those activities – the difference that all our efforts make in the world – we risk mechanizing the soul right out of the story we are trying to tell.

Robert closes his plea for camaraderie thus: “Marketing itself, as a worthy career, may turn out to be one of the most important things we sell.”

Are you in?

Marketers, are you selling #marketing as a worthy career? @Robert_Rose Click To Tweet

HANDPICKED RELATED CONTENT:

6 Steps to Find the Perfect Content Marketing Pro

How to Build a Content Marketing Practice in a Year: Lessons From Monster

3. Unfetter your thinking before you make editorial plans

Just as a zen mindset enables us to discern and remove the artificial limitations we’ve placed on ourselves, Robert proposes that we unfetter our thinking when we put together editorial plans so that new possibilities can show up in our businesses.

In the Choose Your Own Waypoints (September 9, 2017) edition, he makes this point while tackling a topic that rarely pops up in conversations about marketing: the nature of time.

Time, of course, is an illusion. Einstein showed that there’s no dividing line between past, present, and future. Time is relative to where you are. Other physicists have argued that time isn’t even real, that everything in the universe is an arrangement of ‘nows.’ Every ‘now’ is a waypoint.

As always, Robert anchors his metaphysical musings in the world of business, equating “waypoints” with deadlines, which “help us find our way together” and “define our progress and measure the things we want to do.” He prompts us to question the waypoints (deadlines) we’re given:

Passively accepting waypoints can hinder us. For example, many businesses are trapped in a quarter-to-quarter performance race that prevents them from making longer-term investments. As marketers, we may feel forced to run campaigns to meet established monthly sales goals. As content creators, we may see no alternative to scrambling to meet an editorial timetable that ‘has always been that way.’

How can we “question inherited waypoints” without irritating our colleagues? Robert proposes a mind-opening exercise:

At least momentarily, remove the waypoints that might limit your ideas. What could you create if there was nothing you ‘had’ to create: no daily blog post, no weekly newsletter, no monthly report, no quarterly call, no annual customer event? As investor billionaire Peter Thiel says, ‘If you have a 10-year plan of how to get [somewhere], you should ask: Why can’t you do this in six months?’ Put another way, if you were free to move your goal, what waypoints would you create to get there?

Robert consistently nudges content professionals toward an unlimited way of thinking, a freedom to return to the drawing board and ask, “What if?”

What inherited waypoints could you rethink?

HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

4. Aim for popular AND substantive content

Some marketers see quality as an either-or choice between content that’s popular and content that’s substantive. For Robert, this dualistic (un-zen-like) thinking misses the point. To serve our customers and our companies, our content must be substantive and popular; the two characteristics can’t be separated.

Our #content must be substantive & popular; the two characteristics can’t be separated, says @robert_rose. Click To Tweet

Robert makes this point in the Zen and the Art of Content Maintenance (October 8, 2016) edition:

When it comes to creating quality content in our businesses, many of us increasingly face tension between the romantic idea of popularity on the one hand – views, clicks, positive comments, shares, etc. – and, on the other, a depth of substance that some people in the audience may find inaccessible.

This tension, he says, is based on a false dichotomy:

If we define quality one way, we may find ourselves always chasing after blockbusters. If we define it another way, we may find ourselves always settling for creating the equivalent of critically acclaimed movies that few people see.

He compares quality content to an enjoyable motorcycle ride:

The tension between popularity and substance reminds me of one of the many great ideas in the book Zen and the Art of Motorcycle Maintenance … You can’t have a quality ride on a motorcycle that hasn’t been properly maintained. At the same time, without understanding the joy of riding, there is no purpose to maintaining the motorcycle. A zen approach – nondualistic thinking – is called for. Quality isn’t either-or.

Does your content exhilarate your riders?

HANDPICKED RELATED CONTENT:

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

5. Be willing to see your business role in new ways

A zen attitude requires a willingness to see oneself in new ways, unattached to the thoughts and behaviors of the person you’ve known yourself to be. Robert often calls on us to let go of our familiar roles so that we – and our companies – can grow.

He does just this in the Learn Early How to Be Big (August 19, 2017) edition, in which he describes a startup business that has exploded from nothing to “officially big” in just five years. These entrepreneurs had been creating content for marketing programs all along “as something everybody does.”

As they described all the content projects they wanted to launch, Robert suggested that they create a content team, a governance plan, and a standardized process – key components of a strategy. “They grumbled and mumbled,” he says, and “wanted to jump right into what kinds of content they’d create.”

For the moment, he rolled with their request, mapping their desired initiatives on a whiteboard: a digital magazine, two blogs, a customer community. He worked with them to identify success metrics and timelines.

Then he asked a few how and why questions. They didn’t have answers.

“That was my moment,” he says. He revived his suggestion: “Now can we talk about how to manage content as a strategic function of your growing business?” The time had come for the people on this team to see themselves in a new way.

See, big means that you can afford things. Big means that you’re ahead of the game and can take risks. Big means that you use words like ‘process,’ ‘ownership,’ ‘governance,’ and ‘standards.’ It means that you have meetings that focus not on deliverables – the content itself – but on how your content teams are working together.

It isn’t easy, Robert says, for any of us to transform the way we see ourselves as our businesses mature. Yet this is what’s required. We may have to give up work we love. We may have to give up the informal way our teams make decisions. We may have to “replace one overwhelming workload with another.”

Might as well embrace the opportunity and evolve.

What old ways do you cling to?

HANDPICKED RELATED CONTENT: Other posts that highlight themes from Robert’s Content Strategy for Marketers newsletter:

The 4th Reason for Content Marketing: A Profit Center

Learn From Struggling Brands: Insights From the Marketing Trenches

Content Strategy Musings for Forward-Thinking Marketers

Conclusion

What have you most enjoyed about Robert’s Content Strategy for Marketers newsletters? In what ways does your marketing team take a zen approach to content? Please let us know in a comment.

As 2017 comes to an end, so too does Robert’s Content Strategy for Marketers newsletter. Robert continues to share his original thinking, though, crafting his column appearing only in CMI’s Friday newsletter edition. Subscribe today.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post The Zen of Content Marketing: Higher Consciousness, Better Performance appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/12/zen-content-marketing/

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jamieclawhorn · 7 years ago

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These FTSE 100 dividend stocks look ludicrously cheap

If you’re looking for brilliant dividend stocks on a budget then the FTSE 100 should prove to to be a happy hunting ground for you.

Heck, I’m regularly scouring the index in the quest to dig out some of the brightest blue-chip bargains out there. I’ve been at it again recently and have managed to find another couple of great Footsie income stocks carrying undemanding valuations, one of which is TUI Travel (LSE: TUI).

Still flying

Upon hearing of a Q3 profits slip last week, share investors found themselves content to sell out of the package holiday provider. I see this as a short-sighted move, however, given that adverse currency movements and air traffic control strikes in France were particularly problematic between April-June.

Broadly speaking, trading conditions remain robust for TUI. Bookings for summer 2018 are up 4% year-on-year, with 86% of the programme having already been sold. And I am confident that robust economic conditions on the continent should keep its tickets well bought, allowing it to overcome its recent trading difficulties. Indeed, the FTSE 100 firm kept full-year guidance unchanged despite the weak third quarter.

City analysts are expecting earnings at TUI to grow 9% in the year to September 2018, and for it to follow this with a 13% advance in fiscal 2019. The first cause for celebration is that this leaves the travel titan dealing on a forward P/E ratio of 13.3 times, comfortably inside value terrain of 15 times or below.

The second is that these perky projections lead to predictions of further meaty dividend expansion. Last year’s payout of 65 euro cents per share is expected to increase to 72 cents in the current period and again to 80 cents next year. Consequently TUI carries chubby yields of 4.3% and 4.8% for fiscal 2018 and 2019 respectively.

Great dividend growth

Whilst NMC Health (LSE: NMC) may not be packing the same sort of gigantic yields as TUI, the pace at which the business is lifting dividends should put it on the radar of all savvy income investors.

This is a topic which I explored last time I wrote about the private healthcare provider in June. A long history of enjoying annual profits improvements by double-digit percentages has enabled it to pursue such an expansive policy. And with City analysts predicting that earnings should keep rising at an electric rate (by 35% in 2018 and 23% in 2019, to be exact), it comes as little surprise that payouts are predicted to keep exploding.

Last year’s 13p per share reward is anticipated to move to 18.9p this year and again to 24.1p in 2019. Near-term yields of 0.5% and 0.6% might not blow your socks off, but NMC’s immediate value certainly should. Looking past a forward P/E rating of 36.6 times, a corresponding PEG reading of 1 — bang on the widely-accepted bargain benchmark — shows how cheap the healthcare star is relative to its anticipated growth trajectory.

The Footsie firm hasn’t updated the market since last time I covered it, but I fully expect upcoming results — half-year numbers are slated for August 20 — to provide its share price with fresh rocket fuel, and so now is a canny time to buy-in. NMC’s market value has already swelled 40% in the year to date.

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