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Difference Between Self-Hosting LMS and Online Course Marketplaces

It will be a crucial decision: self-hosting or utilizing course marketplaces. Delve into the pros and cons of each to make an informed choice aligned with your goals. Let's explore the landscape and weigh the options for your online course business.

Self-Hosted LMS vs. Marketplaces in Online Course Platforms

Understanding the dynamics of self-hosted platforms and course marketplaces is pivotal for online course creators. This article sheds light on the considerations to guide you in selecting the right platform for your online course.

Before diving into the options, a glance at the G2 Grid® for Online Learning Platforms provides insights verified by small business owners. This includes a mix of marketplaces and self-hosted solutions, setting the stage for an informed decision.

Online Course Marketplaces for Selling Online Courses

Marketplaces are portrayed as a complementary marketing channel to boost your storefront. While they excel in lead generation, the drawbacks include limited control over the learning experience and pricing. For sustainable long-term success, a self-hosted solution is recommended, offering full control over branding and pricing.

Exploring Online Course Marketplaces: Skillshare and Udemy

Key online courses marketplaces like Skillshare and Udemy are analyzed, emphasizing their role in lead generation and promotion. While Udemy imposes revenue sharing (50%-75%), Skillshare operates on a subscription model. Marketplaces are positioned as lead generators, channeling potential buyers to your platform for substantial purchases.

The advantages of marketplace hosting include outsourced marketing, access to a vast student base, robust support communities, and established credibility. However, the drawbacks encompass limited access to student email addresses, relinquished control to marketplace rules, costs associated with marketing services, and diluted branding.

Self-Hosted LMS Platforms for Selling Online Courses

The advantages of self-hosting is huge. You will get the ownership of student email addresses, full control over branding, customization options, flexible pricing with immediate revenue, and increased credibility for joint venture partnerships.

Yet self-hosting LMS brings its set of challenges, including the need for independent marketing efforts, potential maintenance costs as the platform grows, time investment in overseeing the online school's moving parts, and the challenge of building credibility without the filtering mechanisms seen in marketplaces.

Choosing the Best Online Course Platform (LMS): A Personalized Decision

The ultimate decision between self-hosting and marketplaces depends on your unique goals and circumstances. Success stories abound for both approaches, with some creators adopting a hybrid model. Consider your objectives, and whether starting on a marketplace for initial sales or opting for self-hosting for long-term control aligns with your vision.

The right online learning platform can make or break your e-learning journey. Whether you're an experienced instructor or just starting, you need the best online course creation platform to create and sell online courses. 

If you ask for a recommendation, I will highly recommend EzyCourse. 

EzyCourse on Your Online Learning Journey

Let’s know  an online course creator's story. Daz Quinn's success story, navigating Udemy, Kajabi, New Zenler, and EzyCourse simultaneously, exemplifies the potential of a hybrid approach. As you step into the realm of online course creation, leverage marketplaces for initial traction and transition to self-hosting for sustained success. EzyCourse lets you Unlock the Full Potential of Your Online Courses. Know how?

Launch Your Online Course with a Free Trial

[coursecreator]

How to improve your course sales rate?

Over the years, online learning has risen dramatically, creating a huge opportunity for people who want to provide online courses and commercialize their knowledge.

Every year, more and more education entrepreneurs launch online courses, but a worrying trend has emerged where most students never complete them.

There are online learning statistics that suggest that the completion rate for online courses averages just about 5%-15% and it is increasing up to 40%  and beyond in some cases.

Although there are some issues with how the course completion rate measure is defined, you should be concerned if your course has a low completion rate.

Besides the fact that you are more likely to receive negative feedback and refund requests, you will also miss out on repeat purchases and word-of-mouth marketing.

It will be impossible for students to achieve success unless they complete your online program, even if we discount all of that.

Let's discuss why students drop out before we discuss strategies to improve your course completion rate:

• Students become preoccupied with other activities and may entirely disregard your course.

• Your students will lose interest if the content is not engaging or the course is too long.

• They become lost along the route and are hesitant or unable to seek help.

• Students are unmotivated and perceive little value in completing the complete curriculum.

• As a result, they had unrealistic expectations about the course and even the level of work involved.

• Students have difficulty accessing course content due to technical difficulties.

• They only require a short portion of your course and are finished with it.

Students drop out for a variety of reasons. Identifying specific blockers for your students is important, and we'll cover that later in this guide.

Now, let's turn our attention to the tactics that can assist you to enhance your course completion rates by addressing these issues.

1. Maintain Consistent Communication with Your Students

This is the most successful and simple interaction method. However, I find that many creators either completely ignore it or underutilize it.

A proper follow-up strategy can address some of the common dropout reasons discussed in the previous section, like students getting busy or losing motivation.

Following are some examples of common engagement emails you can send to your students:

Welcoming  your students

When someone signs up for your online course, you should send them a welcome email with their login information, the course schedule, information on how to join the course community, and contact information.

For example, online school EzyCourse lets you send a welcome message to your new students.

Welcome emails should be used to deliver details on what they should do next.

Reminders should be sent.

Because of how busy and stressful daily life may be, it is very easy for anyone to simply forget about their online commitments. Sending regular reminders can help you capture your students' attention and attract them back to your course.

You can now send reminder emails once a week or only when new content is published. It all depends on how your course is set up.

In terms of what to include in a reminder email, you can begin by reminding them of why they signed up for the course, and then share information about their progress or what to expect in the new module, and so on.

Email may now be used to motivate your learners rather than just deliver reminders and notices.

You can, for example, send a congratulatory email to your students after they complete a module or pass a quiz to encourage them to continue their studies.

Email can be used in a variety of ways to engage your students. Examples include sharing success stories or collecting feedback from them via email.

2. Make an Online Community

Students can use online communities to connect with others, receive comments and support, ask questions, and share their successes.

If a person is a member of a social group, they tend to spend more time on those sites. They can discuss their concerns and gain from the knowledge and experience of others, which keeps pupils from becoming stuck.

Furthermore, making their commitment public on a social platform can help learners be more accountable, increasing goal achievement by 33%.

As a result, there is a compelling reason for you to include a community component in your online course. You can run your community on a social media platform like Facebook or Slack, or you can create a community area on your own website.

3. Provide an Incentive for Completing Your Course

It's kind of nice to get a little more for our efforts. As a result, including an additional reward at the end of your course may encourage more students to complete it.

Certificates are a typical type of incentive. Certificates offer value to students' resumes and serve as a motivator for them to complete their studies.

They are especially effective as an incentive if your course teaches a professional skill.

Online schools like EzyCourse let you issue a certificate for students after every course completion. You can choose different types of certificates and customize them as per your choice. After issuing a certificate students will be able to download it from their dashboard. It will help you to motivate your students even more.

Other forms of incentives might be provided for your course as well. As an example, you might provide anyone who completes your whole course an exclusive discount on your next course or admission to your mastermind group. Or you can provide them coupons for various types of discounts as EzyCourse is providing. With EzyCourse you can set coupons for all courses or specific courses or products. You can also add up to 20 add-on items per product and give unlimited product access to your students. No one has done this ever!

4. Include Small Victories in Your Course

Although having a broader transformation goal for your online courses is fantastic, it's also crucial to reduce that objective into little wins that your students may achieve along the way.

Smaller victories provide pupils with the feeling that they are making progress and keep them from becoming frustrated and quitting. Gamification is an excellent method to add tiny wins to your training.

I recognize that not everyone will have the time or budget to build full-fledged points or badges in their courses.

In that scenario, you may keep it simple by sending congratulations emails to your students after each module or milestone they accomplish, reminding them of what they learned and how they can use it in real life.

If they share their accomplishments with others in the community, you can encourage them.

Regardless of how you accomplish it, what matters is that you understand the value of minor victories and incorporate them into your strategy.

5. Make it simple for students to learn on their mobile devices.

Mobile learning is no more a nice-to-have feature for your courses; it is now a requirement.

Check out the following statistics from the 2019 E-Learning Trends Report:

Apps are downloaded by 89% of smartphone users, 50% of which are used for learning.

Accessing training content from a mobile device is important to 64% of learners.

Smartphone users complete course material at a rate that is 45% faster than computer users.

For example, EzyCourse offers you with your own branded Android and iOS apps.

Hence, while researching online course creation platforms, keep in mind the availability and flexibility of your courses on various devices, including mobile.

Your course should be accessible through a mobile browser at the very least, but it would be even better if you could offer it through a mobile app as well because it results in a far better learning experience with features like offline viewing.

It is also critical that your course content is developed with mobile learners and their preferences in mind.

6. Enhance Your Course Design

The most crucial parameter for user engagement is good content design, which can have a major impact on completion rates. Apart from the quality of the content, the following methods can help you make your course more attractive and engaging:

Make use of visual aids.

Using visuals in your courses makes understanding the concepts a lot easier and more convenient than reading text. The use of visual learning is not only useful for comprehension, but also in improving learning retention and motivating students.

There are other methods to add visuals to your course design, but videos are the greatest (and most popular) medium for visual learning.

Other sorts of visual content, such as infographics, illustrations, animations, and so on can also be utilized, and I strongly advise you to employ several content formats to offer your online course.

Your course should be interactive

Your students may lose interest if your course consists solely of videos or pre-recorded information. In this instance, you should make your course content more interactive.

The simplest method to accomplish this is to use quizzes and tasks throughout your course. It helps students to receive feedback on their learning and keeps them engaged in the course.

To take interaction to the next level, consider hosting live Q&A calls or coaching sessions as part of your online program.

Make modules that are bite-sized.

A normal student's attention span during a lecture is estimated to be around 10-15 minutes. As a result, if your videos or modules are too long, it may be difficult for your students to understand everything at once.

Furthermore, we discussed mobile learning in the previous section, which emphasizes the importance of bite-sized learning modules.

7. Utilize Premium Pricing

Some students enroll in an online course despite having little interest in the course material, and as a result, they do not complete it.

Selling your course at a higher price point is one of the best ways to avoid these non-serious students.

Premium pricing, in addition to weeding out non-serious students, implies a higher investment from your students, which generally leads to a higher commitment to your course.

8. Identify the causes of student dropouts

You won't be able to enhance your completion rates unless you know where and why your students are dropping out of your online course.

Looking at your course analytics will be the first way to find out where your students are getting stuck. You should try to figure out if there are any particular lectures in your course where students are dropping out.

Alternatively, you could examine the video analytics and identify the drop-off points in your course videos.

Asking your students what's causing them to drop out is another effective way to find out the reasons why they're dropping out. Alternatively, you can send a survey to all course participants.

Instead, you might just send an email to people who haven't made much progress, inquiring about their difficulties and how you can assist them.

When you've identified the exact barriers that are driving your students to abandon your online courses, you'll be in a much better position to develop an engagement plan based on the best practices outlined in this article.

There's something very important that I want you to remember before we end. Although it is good to have a bigger goal for your completion rates, you need to remember that student engagement is something that needs to be continually improved.

As a result, you'll need to take small steps to gradually raise your course completion rate and eventually attain your objective over time.

[coursecreation]

How to Sell Online Courses: The Complete Guide

How to Decide on a Course Topic?

This is the most important question you need to find answers to. Let’s see how we can find our topic. Once you have decided to teach people online, you already have some expertise in your field. Now we need to find out if people are interested in learning about this topic and actually will be happy to pay for it. Below are, some steps you can do to find out if your topic will sell or not. 

Search on youtube with your topic on youtube.

Start searching on different eCommerce platforms such as amazon, and eBay where digital or physical books are sold. You need to find out if there are books out there on your topic and if people are buying them websites tries. It’s that simple! 

You should go out on popular course websites such as Udemy, Coursera, etc to find out if there are courses out there. 

 You can search on social media platforms and find out if there are groups where people are discussing the topic that you are planning to sell as a course online. 

Finally, if you have friends, family, and followers, you can directly ask them if they would be interested in something like what you are planning.

Prepare yourself on your topic

At this stage, you already know the topic for your online course. Now, you need to brainstorm and do all the homework such as gathering references, studying, practicing, and doing some trials of yourself. It’s always better to check how other people sell courses online and how they present their skills to the students. Once you study other people as well, you will get plenty of ideas to make yourself better. It’s the beauty of knowledge! 

Find out your ideal best online course platform 

Once you are ready with your course syllabus and other materials, you will need some ways to create your online course. Here EzyCourse will help you to get started from scratch. You can create courses with EzyCourse completely for free and start earning without any commissions or transaction fees.

Start creating your course content with ezycourse.

At this point, you are fully ready to create your course and upload your course content. You need to plan how you will approach and complete your syllabus and how your students will progress from start to end. So you need to divide your online course contents into chapters and lessons. Once you finish deciding, you can easily create chapters and different types of lessons easily. You can rearrange chapters, and lessons at any time.

Set up your course pricing 

This is the sweet part of this whole journey. We need to decide on a good pricing model that people would be willing to pay. You can set up a one-time or monthly subscription pricing. Let’s find out when to decide between these two. Answer the following questions.

Is this course a continuous learning type? 

Do people need to access it frequently every month option?

Are you going to invest your time in supporting the students?

If the answers are “Yes”, we would suggest starting a subscription pricing. With EzyCourse, you can offer “Community and Group chat” as an add-on for free or with an added price. This way, your students will be super active and engaging. This is also a great option to increase your revenue. 

With EzyCourse, you can sell your courses to organizations with “Tiered pricing” as an option. With this option, any organization buys a number of seats and gets the volume discount you provide, and invites their own members themselves leaving all the management work to them. A great way to stop piracy and increase revenue!

Design your course landing page or use the drag-and-drop default one. 

You can start by using our default course detail page or design your custom landing page by using our powerful drag-and-drop page builder. You can insert any templates or blocks you like instantly and start editing or adding. 

Offer upsell for your course and increase revenue 

At this point, you are almost ready to publish your course, but before you start publishing the course, you should look at the upsell features we have. You can up to 20 upsell items and unlimited add-on per upsells. 

You can offer a community, a group chat, or another course in your upsell. Students have the choice if they want to buy that upsell product or not. Upsell products are normally designed to give a little discount if they have that item together with the main product. It’s a win-win situation for both parties. For example, let’s say you created a course on “How to sell a product on amazon”, with this product, you can sell another related product let’s say “How to market your amazon product” etc. This way related product has higher chances to get sold as well. You have full control to decide the pricing and add-on items. 

Publish your course 

It’s time to go live and publish your course. Start sharing links with your friends, family, and followers. We will cover how to market your online course to your audience in a very effective way in another blog post. 

Thank you for reading and hope this guide helps you :) 

Follow Ezycourse community facebook, youtube, instagram

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It all starts with the right keywords.

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