#fenixcommerce

[fenixcommerce]

COVID-19 and resulting supply chain issues increased consumers' awareness of the shipping and delivery experience. ShipStation found that more than 85% of shoppers demand full visibility into shipping timelines before making any online purchase. This heightened expectation calls for retailers to give customers real-time shipping rates and delivery estimates during checkout. Level up your CX and win up to 40% more revenue by providing definitive EDDs and real-time shipping rates on your product page, cart, and checkout with FenixCommerce. Learn more here:

[don-lichterman]

FenixCommerce now offers a Free Subscription Program

FenixCommerce now offers a Free Subscription Program

FenixCommerce Logo An illustration on how the product description page will change with FenixCommerce’s new program An illustration of how the checkout page will be updated with FenixCommerce’s new program With the Free Subscription Program, Shopify clients will receive all the benefits of FenixCommerce’s best-in-class pre-purchase tools at ZERO COST SAN JOSE, CA, UNITED STATES, August 24,…

[fenixcommerce]

Fenix reduces the complexity of your Fulfillment operations by automating the decision-making required for Order Routing and Carrier selection, thereby optimizing your existing OMS. Opt in for our FREE Ship Cost Simulation and we'll use your historical carrier and fulfillment data to identify potential ROI leaks and show you how much savings you can unlock with Fenix.

[fenixcommerce]

Most shoppers abandon their carts if they can’t find transparent shipping information. Delivery date transparency is crucial for e-commerce businesses. A staggering 49% of customers abandon their cart due to a mismatch between their expectations and the actual delivery date. Promising definitive delivery dates earlier on PDPs removes one big reason for shoppers to doubt you and quickly improves your conversions. Learn how to win more shoppers with a delivery promise you can keep.

[fenixcommerce]

🔥 Meet with FenixCommerce at eTail™ West Connect, the premier retail event in Los Angeles, from 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟑-𝟏𝟓, 𝟐𝟎𝟐𝟑, at JW Marriott L.A. LIVE.

On September 14, don't miss the captivating keynote session moderated by our very own Ward Parry, VP of Business Development, at 𝟗:𝟎𝟓-𝟗:𝟐𝟓 𝐚.𝐦.

This session features 𝐃𝐚𝐧 𝐖𝐢𝐥𝐥𝐢𝐚𝐦𝐬—Chief Revenue Officer at 3 Day Blinds, an experienced marketer, innovator, and growth hacker. Exploring 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒 𝐓𝐎 𝐈𝐍𝐂𝐑𝐄𝐀𝐒𝐄 𝐑𝐄𝐓𝐄𝐍𝐓𝐈𝐎𝐍 𝐀𝐍𝐃 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐋𝐈𝐅𝐄𝐓𝐈𝐌𝐄 𝐕𝐀𝐋𝐔𝐄, Dan will share his considerable expertise on maximizing marketing effectiveness in challenging times.

Join Dan as he spotlights customer retention strategies, how to harness your tech stack’s power, and how to forge influential partnerships to unlock growth opportunities.

Be part of this dynamic exchange of ideas highlighting tactics crucial to our ever-evolving industry. See you there!

[fenixcommerce]

Be at eTail West Connect @ 9:25-9:45 a.m For Ward and George’s enlightening keynote session:

Mark your calendars for the morning of September 14, as Ward Parry, our VP of Business Development will moderate an engaging conversation at 9:25-9:45 a.m. with George Huff, CEO of Opal—a true business/tech/design geek turned industry visionary. Under the Day Two theme of digital solutions that boost retention and customer lifetime value, George Huff will share invaluable insights on aligning marketing strategies, conquering the "Pyramid Problem," and the transformative power of visibility in enterprise marketing organizations. This topic is critical to shaping the future of retail and for anyone striving to succeed in the ever-evolving eCommerce landscape.

See you there! https://etailconnectwest.wbresearch.com/

[fenixcommerce]

📢 The wait is over. The full DELIVERY DELIGHT webinar video is now available.🎥 Gain valuable insights on creating a faster, more accurate, Amazon-like delivery that boosts your brand experience and profitability.

Join industry leaders Peter Sheldon (SVP Strategy, Maergo) and Akhilesh Srivastava (CEO, FenixCommerce) as they break down everything from pre-purchase decisions to delivery speed, shipping visibility, and loyalty.

Don't miss out—watch now and start delivering delight to your customers.

Watch the video: https://rb.gy/7ukdk

[fenixcommerce]

📢Exciting Tech Integration Alert! FenixCommerce and Attentive Unite🚀

I am thrilled to share the news of a cutting-edge tech integration between FenixCommerce and Attentive!🤝 This collaboration brings together two industry leaders to deliver a seamless and powerful solution for businesses in the e-commerce space.

FenixCommerce, renowned for its eCommerce Delivery Management Platform, and Attentive, a leader in conversational commerce, have joined forces to revolutionize the customer experience. This integration allows businesses to automate order status updates, shipping notifications, and delivery confirmations through Attentive's text messaging platform.

By combining FenixCommerce's expertise eCommerce Delivery Management with Attentive's personalized text messaging capabilities, brands can enhance customer engagement, increase delivery transparency, and drive conversion rates like never before.

Stay tuned for more updates on how this integration can transform your e-commerce business!

[fenixcommerce]

https://www.townscript.com/e/fenix-maergo-delivery-delight

[fenixcommerce]

What if you could modernize your brand's delivery experience with faster, more innovative shipping, while increasing profits at the same time?

Join Maergo and FenixCommerce on August 3rd at 10 am PST for an eye-opening webinar—"𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐃𝐞𝐥𝐢𝐠𝐡𝐭."Gain valuable insights from industry leaders Peter Sheldon and Akhilesh Srivastava, in a session moderated by Don Vangeloff.

✅ Discover the secrets to creating a faster, more accurate, and Amazon-like delivery that elevates your brand experience.

✅ See how to eliminate delivery time anxiety

✅ Learn how to reduce support tickets, boost loyalty, and turn first-time shoppers into repeat buyers.

Take advantage of this opportunity. Register now to reserve your spot.

Register now: https://bit.ly/3Dm6pi9

[fenixcommerce]

E-commerce has become the dominant force in the retail world over the last decade. With the onset of the COVID-19 pandemic, online shopping has surged even more quickly, with customers flocking to e-commerce sites for everything from groceries to luxury items and for online Retailers, driving down customer acquisition costs (CAC). However, in the last year, as more brands move online, the competition for customer attention and sales has become increasingly intense. Struggles include rising digital advertising costs and other factors like the impact of Apple's iOS 14 update on Facebook targeting. These challenges have only been compounded by the hangover effect from the Covid e-commerce sales bump. This has now led to rising customer acquisition costs (CAC), making it increasingly difficult for e-commerce brands to maintain growth while also protecting margins. As a result, brands need to find innovative ways to optimize their marketing investments and reduce customer acquisition costs. In this article, we will discuss strategies that businesses can use to navigate rising CAC and the importance of optimizing shipping processes to give an edge.

Improving Customer Experience

One of the most important things e-commerce businesses can do to reduce CAC is to streamline the customer journey; the path a customer takes from initial awareness of a brand or product to purchase and post-purchase experience. By automating decision-making processes, businesses can make the customer journey more efficient and increase the chances of a sale. For example, chatbots and virtual assistants can help answer customer questions (ie., WISMO ‘where is my order?’) and provide personalized recommendations. Additionally, predictive analytics can be used to personalize product recommendations and promotions, including shipping promotions, to specific customers, making the shopping experience more tailored and increasing the chances of a sale.

Reducing friction in the sales process is another key way to reduce CAC. Friction refers to any obstacles that customers encounter during the purchase process, which can cause them to abandon their cart and seek out a competitor instead. One significant source of friction in the e-commerce experience is shipping costs and delivery times. According to a survey by Statista, 63% of customers have abandoned their cart because the shipping cost was too high. This makes it clear that shipping is a key differentiator for e-commerce brands.

How Fenix Helps

One way that e-commerce brands can reduce friction in the sales process is by providing estimated delivery dates (EDD) early in the customer journey. Customers often abandon their carts because they are unsure of when their order will arrive. By providing EDDs upfront, on Category and Product Detail pages, businesses can remove this uncertainty and increase the likelihood of a sale. FenixCommerce provides real-time shipping information and dynamic EDD, allowing businesses to send automated cart abandonment notifications that include a personalized delivery date for that specific cart. By providing real-time shipping information and predictions, brands can reduce customer uncertainty and reduce abandoned carts. 

FenixCommerce uses machine learning algorithms to predict delivery times accurately, taking into account factors such as pick to pack times, warehouse operations, inventory location, weather, traffic, and carrier capacity. This not only increases customer satisfaction but also reduces shipping cost, by optimizing the use of carriers and reducing the likelihood of expedited or emergency shipping.

Using More Data, More Often

Using data-driven marketing to acquire customers more efficiently is another strategy that businesses can use to reduce CAC. Data-driven marketing involves using customer data to create targeted marketing campaigns that are more likely to resonate with specific segments of customers. By analyzing customer behavior and preferences, businesses can create personalized marketing campaigns that increase the chances of a sale. For example, a customer who has purchased a specific product in the past might be more likely to respond to an email campaign promoting related products or accessories.

Shipping Automation is Key

Shipping optimization is a key part of data-driven marketing, as it allows businesses to use real-time data to make decisions about shipping rates and delivery times. In addition to reducing friction, optimizing shipping processes with FenixCommerce can help businesses stretch their digital advertising dollars even further. By reducing the likelihood of abandoned carts, businesses can increase their conversion rates without having to spend more on advertising. FenixCommerce's machine learning algorithms automate carrier selection decisions that also predict shipping times accurately, taking into account factors such as weather and carrier capacity, reducing the need for expedited or emergency shipping and the associated costs. This type of data-driven optimization can reduce CAC by ensuring that businesses are only spending money on marketing campaigns that are likely to convert into sales.

In conclusion, rising customer acquisition costs are a significant challenge for e-commerce brands. However, by optimizing the customer journey, reducing friction in the sales process, and using data-driven marketing, businesses can reduce their marketing investments and still maintain growth. Shipping optimization, specifically with FenixCommerce's estimated delivery dates and automated cart abandonment notifications, can be a key differentiator for e-commerce brands in today's market. By reducing customer uncertainty and optimizing shipping processes, businesses can increase conversion rates and stretch their digital advertising dollars even further

[fenixcommerce]

Shipping & Delivery can become your competitive advantage and literally improve your profitability—only if you get it done right.

Schedule time with our team and we'll show you how to:

📈optimize your shipping operations ✅lower your carrier spend by up to 20%, and ✅make lots of $$$ from shipping.

Plus, we can run a no-cost Carrier Rate Simulation using your historical carrier and fulfillment data to reveal ROI leaks.

Get in touch:

[fenixcommerce]

When it comes to online orders, customers want to know one thing: when their package will arrive. With 92% of customers saying estimated delivery dates influence their decisions and 90% expecting 2-3 day delivery, delivery timelines are a key factor in improving your customer's shopping experience and boosting your site conversions.

Providing accurate delivery date estimates on PDP, Cart, and Checkout:

✅eliminates customer confusion and anxiety regarding delivery ✅creates delivery transparency ✅increases conversions by up to 40%, and ✅reduces abandoned carts and WISMO calls (up to 75%).

Use this quick guide to learn how to power accurate estimated delivery dates for your webstore:

[fenixcommerce]

Rising carrier shipping costs make fulfillment a serious headache for Retailers and ultimately

⬆️ Increases overhead cost for businesses ⬇️ Decreases margins for DTC brands 📈 Hurts Merchants'' conversion rate ⬆️ Increases cart abandonment rate, and ⬇️ Decreases customer satisfaction

Fenix's Multi-Carrier Parcel Shipping Platform is the solution that fixes all of these problems for good—helping DTCs reduce shipping costs by up to 20% and increase shipping revenue by 51%.

See how much in shipping costs you will save with Fenix. Get your FREE DEMO now:

[fenixcommerce]

📢 Calling all retail innovators. Meet with us in Los Angeles, 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟑-𝟏𝟓, 𝟐𝟎𝟐𝟑, at eTail™ West Connect. FenixCommerce proudly sponsors this premier event designed to reimagine and reinvent Retail.

🚀 On the 14th, our VP of Business Development, Ward Parry, will moderate a morning session, leading the charge in exploring digital solutions to increase retention and customer lifetime value.

🎙 Ward will kick things off with an inspiring 15-minute talk. He’ll then introduce two keynote speakers– 𝐃𝐚𝐧 𝐖𝐢𝐥𝐥𝐢𝐚𝐦𝐬, Chief Revenue Officer at 3 Day Blinds, and George Huff, CEO of Opal–followed by a panel discussion on "𝐓𝐡𝐞 𝐎𝐦𝐧𝐢𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐈𝐦𝐩𝐞𝐫𝐚𝐭𝐢𝐯𝐞."

Come network with the brightest minds in retail at JW Marriott L.A. LIVE—see you there!

[fenixcommerce]

In the world of e-commerce, customer acquisition cost (CAC) is a crucial metric that determines the effectiveness of marketing and sales strategies. However, reducing CAC is not the only way to improve profitability and achieve sustainable growth. Retaining customers and building brand loyalty is equally important, and the delivery experience plays a significant role in achieving these goals.

Why Delivery Experience Matters

Customers expect fast, reliable, and hassle-free delivery services, and any mistakes or delays can negatively impact their experience. According to a survey conducted by MetaPack, 96% of customers said that delivery experience affects their brand loyalty.

Therefore, e-commerce platforms need to focus on enhancing the delivery experience to retain customers and build brand loyalty. Here are some solutions that can help e-commerce brands improve their delivery experience and reduce CAC by focusing on customer retention and rewarding your best customers.

Real-time order tracking

Real-time order tracking is a must-have feature for any e-commerce platform. It enables customers to track their orders in real-time and stay updated about their delivery status. It also helps reduce customer anxiety and frustration by providing accurate delivery estimates and proactive notifications about any delays or issues, including revised delivery estimates when necessary.

FenixCommerce offers a real-time order tracking solution that provides customers with a user-friendly interface to track their orders across multiple carriers and shipping methods. The solution also integrates with the e-commerce platform's backend systems to provide accurate and up-to-date delivery notifications (email or SMS)to customers.

Personalized delivery options

Personalized delivery options are another way to enhance the delivery experience and build customer loyalty. Customers have diverse needs and preferences when it comes to delivery, and e-commerce platforms need to cater to these needs to provide a seamless delivery experience.

FenixCommerce offers a range of personalized delivery options, such as same-day delivery, in-store pickup, ship-from-store and flexible delivery windows. These options enable customers to choose a delivery method that suits their schedule and preferences, leading to higher customer satisfaction and loyalty.

Delivery performance analytics

Delivery performance analytics is a powerful tool that helps e-commerce platforms measure and optimize their delivery performance. It provides valuable insights into delivery accuracy, shipping costs, carrier performance, and customer satisfaction, enabling e-commerce brands to identify areas of improvement and optimize their delivery strategies.

FenixCommerce offers a delivery performance analytics dashboard that integrates with the e-commerce platform's backend systems to provide real-time data and insights. It enables e-commerce brands to track and analyze delivery performance across multiple carriers and shipping methods, leading to better decision-making and improved delivery performance.

Proactive customer support

Proactive customer support is essential for building customer loyalty and enhancing the delivery experience. It involves proactive communication with customers throughout the delivery process, providing updates, and addressing any issues or concerns promptly.

FenixCommerce offers a proactive customer support capability that enables e-commerce brands to provide personalized and proactive communication with customers. It includes automated delivery status notifications, individual response and real-time support, leading to higher customer satisfaction and loyalty. Through Fenix’s order tracking APIs and platform integrations, data on delivery dates and status can also be exposed to popular Customer Support SaaS tools, for faster, more accurate order-status responses.

Shipping promotions (Product and/or Customer-specific)

Instead of heavily discounting an item and potentially degrading brand image, Retailers can apply targeted or temporary shipping promotions to a specific product or product line. Shipping an $80 shirt for free is typically less expensive than offering a 30% discount. Same consideration for specific customers (see Loyalty Programs below) where repeat customers can be further rewarded with discounted shipping, that also leverages the initial CAC investment.

How Fenix Helps

Fenix offers a host of features that help retailers and DTC Brands retain customers or engage existing users (think cart abandonment opportunities). 

Dynamic EDD

One such feature is the dynamic EDD that can be inserted into outbound marketing pieces such as emails or SMS. By leveraging the EDD that is already shown on the Product Detail Page (PDP) and including it in automated Cart Abandonment (CA) notifications, e-commerce brands can retarget abandoned cart customers and improve their chances of converting those customers into paying customers.

Loyalty Programs

Adding shipping promotions to an existing customer loyalty program is another way to improve the delivery experience and build customer loyalty. Many e-commerce brands already have some type of Loyalty Program for favored/repeat customers, and offering special promotions such as free 2-day delivery just for the Loyalty or Member customers can make that existing program even more attractive and effective.

Focus on Retention Today

In conclusion, enhancing the delivery experience is crucial for retaining customers and building brand loyalty in the e-commerce industry. E-commerce platforms need to focus on providing fast, reliable, and hassle-free delivery services that cater to customers' diverse needs and preferences. FenixCommerce's delivery solutions are designed to enhance the delivery experience and reduce CAC by focusing on customer retention and increasing loyalty. When additional results like increased conversion lift are also included, Fenix solutions start paying for themselves almost immediately. By implementing these solutions, e-commerce brands can improve customer satisfaction, reduce churn, and achieve sustainable growth.