#floge

[hauntedbystorytelling]

Anonymous. Gustav Klimt, Emilie und Helene Flöge, Litzlberg at Attersee, Austria, 1906 | src Ostlicht

"This private photograph is captivating because of the contrast between the different silhouettes of the three figures, which reveals the emancipatory radicalism of the reform dress. Implicitly, as one might say, this also "quotes" the design element of repeated curved lines, as found in many of Gustav Klimt's compositions."

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[diioonysus]

artists and their muses

emilie louise flöge emilie flöge by gustav klimt (1902)

[300espinhos]

#161

[jeannepompadour]

Dress design by Emilie Flöge as recreated by the Shanghai artist and designer Han Feng for the "Seven Muses of Gustav Klimt" exhibition , 2016

[moppynoko]

[swirley1618]

[page-28]

[thecalendarwomen]

As both maker and muse, avant-garde fashion designer Emilie Flöge’s influence weaves through the history of Vienna and contributes to its allure as a cultural destination today. Born in 1874, Flöge advanced from seamstress to boutique owner at a time of rapid societal change. As she inspired—and was featured within—masterworks by the acclaimed Austrian painter Gustav Klimt, she also pioneered liberation for women through corset-free clothing with flowing silhouettes and ornate decorative motifs.

The fact that Flöge is better known for her collaborative relationship with Klimt neglects her exquisite craft and independent entrepreneurial success in Vienna during the fin-de-siècle. Flöge’s style was part of an international discourse that included French couturiers Paul Poiret, who removed bodices from his creations in 1906, and Coco Chanel, who introduced comfortable but elegant two-piece women’s suits. Though Poiret’s developments were primarily aesthetic, Flöge’s and Chanel’s were ideological and fanned attention to a sense of rebellion.

Flöge, with sisters Pauline and Helene, opened the salon Schwestern Flöge (which translates to “Flöge Sisters”) in 1906, four years before the first Chanel boutique opened in Paris. Being owned and operated by three women was an uncommon undertaking at the time, but its lively location on Mariahilfer Straße welcomed bourgeois women who became regular patrons. It was here that Flöge contributed to the expanding “rational dress movement” of reformed shapes, also known as the “Reformkleid,” where generous cuts with wide sleeves draped playfully over the wearer. Flöge embellished these dresses with patterns that drew inspiration from Eastern European embroidery, which imparted the smoke-like garments with a glamorous Viennese-bohemian spirit. This was radical, unrestricted fashion.

Schwestern Flöge was a predecessor to what we today refer to as a concept shop. Designed by architect Josef Hoffmann (who also imagined Klimt’s studio), it was uniquely furnished with geometric wooden chairs, checkered tables, carpets, and adjustable mirrors. It was also peppered with objets d’art and luxury items, crafted from tortoiseshell and lapis lazuli, that couldn’t be purchased. With the store’s detailed logo, which paired art nouveau text with a checkered border, a fully-formed brand captured the attention of Vienna’s high society.

Flöge’s role as creative head required everything from broad, trend-setting decisions to hands-on production work with clients. The studio expanded to 80 seamstresses at its height, and operated for 30 years. Both feats were a testament to Flöge’s acumen, as was her success beyond Vienna with a curious international market. At home, Schwestern Flöge became the leading fashion destination of its Viennese society—and this innovative venture paved the way for shopping in contemporary Vienna.

Today, concept shops and boutiques abound, from the hybrid fashion, art, and design store SONG, to Park, which highlights established and emerging Austrian designers. While Mariahilfer Straße is still a celebrated destination (especially with locals), Margaretenstraße plays host to the exhilarating boutiques Samstag, Unikatessen, Wolfensson, and more. Walking through the historic city center, as well as the Goldenes Quartier, provides ample access to items beyond clothing and accessories, too.

As fashion is ingrained in Vienna, so too is art. This is due in part to Klimt’s legacy, and his work appears in museums throughout Vienna—especially at the Schloss Belvedere, an acclaimed institution with a detailed Austrian art collection that also includes pieces by Egon Schiele and Koloman Moser.

In his time, Klimt purchased fashionable items from Flöge, but that isn’t how they knew one another. Their lives were intertwined long beforehand, with their first known correspondence taking place in 1895. Though it has been presumed they were in love, both were discreet about anything beyond friendship, which has been observed through nearly 400 written documents that they exchanged.

“Her intricate fashion was very much sought after and, much like Klimt’s paintings, a must-have among the fashionable and artistically minded.”

Sandra Tetter, director Gustav-Klimt-Centre on Lake Attersee

It’s her role in his art that has led to further assumption—from the “Portrait of Emilie Flöge,” where Klimt depicts her with shimmering splendor, to “The Kiss,” which is arguably his most famous work (and on display at Schloss Belvedere). In the former, Klimt displays the revolutionary golden style that will define him. With the latter, a couple—arguably Flöge and Klimt—passionately embrace, adorned with mesmeric attire that resembles her fashion.

In addition to painting Flöge, Klimt worked in collaboration with her. Together, they explored color and form, and she even produced designs that he made. In these, they were photographed together around Lake Attersee, a pristine destination (then and today) with exquisite panoramas. They regularly summered together in various villas along the lake, which today can be toured through the Klimt Artist Trail, organized by Sandra Tetter, director Gustav Klimt Center on Lake Attersee art center, which transports visitors to the artist’s time at the site where he created over 40 landscape paintings.

When Klimt died in 1918, part of his estate went to Flöge, and his purported last words were, “Get Emilie.” Klimt imbued Vienna with a golden luster that mirrors his own artistic achievements. For this, he has become a ubiquitous figure in the arts world, whereas Flöge has fallen into relative obscurity. Her legacy does live on, however, from an honorary grave in the Wien-Simmering cemetery to the global revival of attribution occurring today. Even Maria Grazia Chiuri and Pierpaolo Piccioli referenced Flöge’s “Reformkleid,” through liberated shapes and opulent patterns, with their Fall/Winter 2015 collection for Valentino.

A dazzling contemporary cultural attraction for its art history, grand café culture, extravagant ball season, and sheer natural beauty, Austria’s charm parallels that of Flöge’s—and to think of visiting Vienna or Lake Attersee means looking to her future-forward values and what they mean today.

[wandringbark]

emilie my love…

[mirellabruno]

Emma Bacher Emilie Flöge and Gustav Klimt in a rowboat on Lake Attersee, 1909.

[goffjames]

Open Box - Art Quotation of the Day by Henry Moore - Sonnet XXIV - A Poem by William Shakespeare - Portrait of Emilie Floge, 1902 - A Painting by Gustav Klimt

Believing in life is fundamental to artistic expression. Artists convey their beliefs, emotions, and perspectives through their work, offering a unique glimpse into the human experience. Henry Moore’s quote encapsulates the essence of being an artist, emphasizing the deep connection between art and life. Through their creativity, artists strive to reveal the beauty, complexity, and meaning…

[fireworksgr]

Πυροτεχνήματα Καλαμάτα | afireworks.gr

Πυροτεχνήματα στην Καλαμάτα από το κατάστημα Andrikakis Fireworks. Μάθετε περισσότερα στο https://www.afireworks.gr/idika-efe-floges/

[kingfakey]

misamo + do not touch + art references

birth of venus + sandro botticeli / virgin women + gustav klimt / the swing + jean-honoré fragonard / portrait of emilie floge + gustav klimt

[askrobouteguilliman40k]

Down side of being a Warhammer fan for as long as I have.

I have seen the memes done to death, so don't find them funny anymore.

And yet people take the floged horse, shove it in my face and expect me to laugh....

Is sad.

[zygarde-the-guardian]

Pelliper mail!

Several small hand-crochet (?) Floges that have pride flag flowers!

... I need to get those colourblind glasses soon...

[byronsmuse]

Emilie Floge and Gustav Klimt