#gmb instant verification method | Explore Tumblr posts and blogs

boise-web · 2 years ago

Text

How to Optimize Google My Business for Higher Rankings

In today's digital age, having a strong online presence is crucial for any business, and one of the most important aspects of this is ensuring your business appears at the top of search engine results pages. One way to do this is by optimizing your Google My Business (GMB) listing. GMB is a free tool provided by Google that enables business owners to manage their online presence across the search engine giant's various properties, including Google Search and Google Maps. In this article, we'll take a look at how to optimize your GMB listing to achieve higher rankings. Optimizing Google My Business for Higher Rankings Claim and verify your listing Optimize your business information Add photos and videos Encourage reviews Use Google Posts Monitor your listing Step 1: Claim and Verify Your Listing Google My Business (GMB) is a free tool provided by Google that enables businesses to manage their online presence across Google's various properties, including Google Search and Google Maps. Claiming and verifying your GMB listing is an essential first step in optimizing your online presence and improving your rankings in search results. The first step in optimizing your GMB listing is to claim it. To do this, you need to have a Google account. If you don't already have one, you can create one for free. Once you have a Google account, go to Google.com/business, and click on the "Manage Now" button. This will take you to the GMB dashboard, where you can search for your business by name and address. If your business is already listed on GMB, you can claim it by clicking on the "Own this business?" button. If your business is not listed on GMB, you can create a new listing by clicking on the "Add your business to Google" button. You will then be prompted to provide information about your business, including your name, address, phone number, and website. The next step in optimizing your GMB listing is to verify it. Verifying your listing is essential as it confirms that you are the rightful owner of your business and ensures that your information is accurate and up to date. Google offers several verification methods, including by postcard, phone, email, or instant verification. Postcard Verification Postcard verification is the most common verification method and involves Google sending a postcard to your business address with a verification code. To verify your listing via postcard, click on the "Verify Now" button in your GMB dashboard and make sure that your business address is correct. Google will then send a postcard to your business address, which can take up to two weeks to arrive. Once you receive the postcard, enter the verification code into your GMB dashboard to complete the verification process. Phone Verification Phone verification is only available for certain businesses and involves Google calling your business phone number with a verification code. To verify your listing via phone, click on the "Verify Now" button in your GMB dashboard and make sure that your phone number is correct. Google will then call your business phone number with a verification code. Enter the verification code into your GMB dashboard to complete the verification process. Email Verification Email verification is available for some businesses and involves Google sending a verification code to your business email address. To verify your listing via email, click on the "Verify Now" button in your GMB dashboard and make sure that your email address is correct. Google will then send a verification code to your business email address. Enter the verification code into your GMB dashboard to complete the verification process. Instant Verification Instant verification is only available for certain businesses and involves Google verifying your listing automatically based on your business's online presence. If you qualify for instant verification, you will see a message in your GMB dashboard stating that your listing has been verified. Step 2: Optimize Your Business Information The next step in optimizing your GMB listing is to ensure that your business information is accurate and up to date. Optimizing your business information on GMB is essential to ensure that your business appears in relevant search results and attracts more customers. Optimizing your business information on GMB involves ensuring that your business information is accurate and complete. This includes your business name, address, phone number, and website. You should also add information about your business hours, categories, and attributes. To add or edit your business information on GMB, log in to your account and click on the "Info" tab. From there, you can add or edit your business information, including your business name, address, phone number, website, business hours, categories, and attributes. Make sure that your business information is accurate, up-to-date, and consistent across all online directories and platforms. Step 3: Add Photos and Videos Adding high-quality photos and videos to your GMB listing is an excellent way to improve your rankings. This is because visual content is more engaging and can help potential customers get a better sense of what your business is all about. Not only do they provide potential customers with an accurate representation of your business, but they also increase the likelihood of them choosing your business over a competitor. Why Photos and Videos Matter Photos and videos can make or break a potential customer’s decision to choose your business over another. According to a study by BrightLocal, businesses with photos on their GMB listing receive 42% more requests for driving directions and 35% more clicks to their website compared to businesses without photos. Additionally, businesses with more than 100 photos receive 960% more inquiries than those with only one photo. Videos are also becoming increasingly important on GMB. In fact, businesses that use videos on their listing receive 41% more customer calls than those without videos. Videos can provide potential customers with a more in-depth look at your business, products, or services, and can help establish trust and credibility. How to Add Photos and Videos to Your GMB Listing Adding photos and videos to your GMB listing is easy and can be done in just a few simple steps. Log in to your GMB account and select the location you want to manage. Click on the “Photos” tab in the left-hand menu. Click on the “Add Photos” button. Choose the photos or videos you want to upload from your computer or mobile device. Once uploaded, you can organize your photos into different categories, such as “interior,” “exterior,” “products,” etc. Make sure to add a caption to each photo or video to provide context and information. Best Practices for Photos and Videos on GMB To ensure that your photos and videos are optimized for GMB, it’s important to follow these best practices: Use high-quality images and videos that accurately represent your business. Show a variety of angles and aspects of your business, such as the interior, exterior, products, or services. Make sure your photos and videos are properly sized and formatted for GMB. Use descriptive captions that provide context and information about the photo or video. Update your photos and videos regularly to keep your listing fresh and up to date. Step 4: Encourage Reviews Reviews are an important part of your GMB listing and can significantly impact your rankings. Encouraging reviews on your Google My Business (GMB) listing is a powerful way to optimize your online presence and attract new customers. Not only do reviews help improve your ranking on Google, but they also provide social proof and credibility to potential customers. Why Reviews Matter Reviews are an essential part of your online presence and can greatly impact your business. According to a study by BrightLocal, 91% of consumers read online reviews before making a purchase decision, and 84% trust online reviews as much as personal recommendations. Additionally, businesses with a high number of positive reviews on their GMB listing are more likely to rank higher in search results. Encouraging customers to leave reviews on your GMB listing not only helps improve your ranking, but it also provides valuable feedback and insights into your business. By responding to reviews and addressing any concerns or issues, you can demonstrate your commitment to customer service and improve your reputation. How to Encourage Reviews on GMB Ask for Reviews The easiest way to encourage reviews is to simply ask your customers to leave one. You can ask in person, via email, or through your social media channels. Be sure to make the process as easy as possible by providing a direct link to your GMB listing and clear instructions on how to leave a review. Offer Incentives While it’s against Google’s policy to offer incentives in exchange for reviews, you can still provide incentives for leaving feedback. For example, you could offer a discount on their next purchase or enter them into a prize draw. Use Signage and Marketing Materials Place signage in your store or on your website encouraging customers to leave a review. You can also include a link to your GMB listing in your email signature or on your business cards. Respond to Reviews Responding to reviews, whether positive or negative, demonstrates that you value customer feedback and are committed to improving your business. By responding promptly and professionally, you can address any issues and improve your reputation. Follow Up After a customer has made a purchase or used your services, follow up with an email asking for feedback. This not only encourages reviews but also provides valuable insights into your business and how you can improve. Step 5: Use Google Posts Google Posts is a feature that allows you to share updates and offers directly on your GMB listing. This can be a great way to keep your customers informed about what's going on with your business and to encourage them to visit your website or make a purchase. By using Google Posts, businesses can optimize their GMB listing and attract more customers by providing valuable information and promotions. Why Google Posts Matter Google Posts provide businesses with a powerful way to communicate with potential customers and provide valuable information about their products or services. Google Posts appear prominently on a business’s GMB listing and can include text, images, videos, and calls-to-action. By using Google Posts, businesses can promote sales, events, and other special offers, as well as share relevant news and updates. In addition to providing valuable information to potential customers, Google Posts can also help improve your ranking on Google. By regularly posting fresh and relevant content on your GMB listing, you can demonstrate to Google that your business is active and engaged with customers, which can help improve your ranking in local search results. How to Use Google Posts to Optimize Your GMB Listing Log in to your GMB account and select the location you want to manage. Click on the “Posts” tab in the left-hand menu. Click on the “Create Post” button. Choose the type of post you want to create, such as an event, offer, or update. Add a title and description for your post, along with any relevant images or videos. Include a call-to-action, such as “Learn More,” “Sign Up,” or “Visit Website.” Set an expiration date for your post, if applicable. Click “Publish” to make your post live on your GMB listing. Best Practices for Using Google Posts To ensure that your Google Posts are effective and optimized, it’s important to follow these best practices: Keep your posts short and to the point, with clear and concise language. Use high-quality images and videos that accurately represent your business and the post. Include a clear call-to-action that encourages customers to take action. Update your posts regularly to keep your GMB listing fresh and engaging. Use keywords in your posts that are relevant to your business and location to improve your local search ranking. Step 6: Monitor Your Listing Finally, it's important to monitor your GMB listing regularly to ensure that it's up-to-date and that there are no issues. A GMB listing provides potential customers with valuable information about your business, including your address, phone number, website, and reviews. It’s important to monitor your GMB listing regularly to ensure that the information is accurate and up-to-date, and to respond to customer reviews and questions. Why Monitoring Your GMB Listing is Important Your GMB listing is often the first impression that potential customers will have of your business, so it’s important to ensure that the information is accurate and up to date. Monitoring your GMB listing allows you to: Respond to customer reviews and questions - Responding to customer reviews and questions shows that you value your customers’ feedback and are committed to providing excellent service. It also allows you to address any issues or concerns that customers may have, and to demonstrate your expertise and knowledge of your industry. Monitor and update your business information - Monitoring your GMB listing allows you to ensure that your business information is accurate and up to date. This includes your business hours, address, phone number, website, and other important details. Improve your ranking on Google - By regularly monitoring and updating your GMB listing, you can improve your ranking on Google and attract more potential customers. This is especially important for local businesses, as Google uses your GMB listing to determine your ranking in local search results. How to Monitor Your GMB Listing Log in to your GMB account and select the location you want to manage. Check your business information to ensure that it is accurate and up to date. This includes your business hours, address, phone number, website, and other important details. Respond to customer reviews and questions in a timely and professional manner. Thank customers for positive reviews and address any negative feedback or concerns. Use the Insights tab in your GMB dashboard to track how customers are finding and interacting with your business on Google. Set up email notifications to alert you when new reviews or questions are posted on your GMB listing. Best Practices for Monitoring Your GMB Listing To ensure that you are effectively monitoring your GMB listing, it’s important to follow these best practices: Set aside time each week to check your GMB listing and respond to customer reviews and questions. Keep your business information up-to-date and accurate. Respond to customer reviews and questions in a timely and professional manner. Use the Insights tab to track how customers are finding and interacting with your business on Google. Encourage customers to leave reviews on your GMB listing by including a call-to-action on your website, social media profiles, and in-person. In conclusion, optimizing your GMB listing is an important step in improving your online presence and achieving higher rankings in search results. By following these tips, you can ensure that your GMB listing is accurate, engaging, and optimized for success. The author generated this text in part with GPT-3, OpenAI’s large-scale language-generation model. Upon generating draft language, the author reviewed, edited, and revised the language to their own liking and takes ultimate responsibility for the content of this publication. Read the full article

0 notes

digiskills12 · 5 years ago

Text

The Ultimate Guide To Google My Business 2020 June (Starter)

Google My Business is a free tool that helps to engage with your customers by adding your business name, location, photos, videos, and giving a reply to your customer’s reviews. If you add these all things, it will help to improve the appearance of your business on google search and maps.

Google My Business offers an all in one listing on the google platform such as Google Maps and Search engine. This makes your visibility even better by adding photos, the timing of your services, or your open hours of the store, add a logo & cover photo, contact details, have a unique plus code, add your website if any and add a label.

Moreover, you can reach your target audience by adding your location. For example, if People search “best digital marketing company in Hyderabad” or “best digital marketing company near me”, the terms Hyderabad and near me will help to provide accurate results for your customers and increase your local search results.

Why do you require Google My Business?

1.Shows up in google with better search results making your audience reach out to you.

2.Earns trust from the customer for getting the exact location and details about services.

3.Ratings to boost engagement with customers who want to reach your business.

4.Lets you rank higher in results in the search console for the audience.

5.Increase engagement by giving them a contact number for them to reach to you.

6.You can advertise your business on google for free.

7.Stand out from competitors by creating the best google my business account. Also, post photos and videos consistently.

Here I included, How do I set up a Google business account to get more customers and improve local marketing.

1) Create a Google account:

Create a new google account to continue to google my business and click on manage now.

2) Enter your business name:

Here you have to enter the category of your business to understand your customers about your products and services.

3) Enter the address of your business location:

It will help to communicate face to face interactions with your customers to explain your products and services.

If you can receive customers at your business location then tick on ‘I deliver goods and services to the customer ‘ and click on next otherwise choose the below option that helps to hide your address.

4) Choose a business category:

Here you can choose a category, which one is suited for your business and you are giving information to google what kind of business it is and it can appear within your google my business profile.

5) Add contact details:

Just add your phone number and website URL for your business thus helps your customers to know more about your business and they can easily contact you.

6) Verify your business on google:

Choose a method to verify your account, there are several methods such as postcard verification, Email verification, Phone verification.

By postcard: In this process, the verification postcard will be sent to your address in which you are entered and it will take 10-15 days to reach your address.

By Email: For some businesses, google can verify their location by email. Choose the option of ‘verify by email’ and go to your inbox then click the mail from google my business and click on the verification button.

By phone: Choose the option of ‘verify by phone’ and you have to enter the correct number before attempting. After, submit that code to verify your business.

Another two options are also available for verification. They are instant verification and bulk verification.

Instant verification: If you already completed verifying your business with google search console, it will be easy to instantly verify your mail.

Bulk verification: If you have multiple locations to manage your business, you might be eligible for bulk verification.

Once you completed the process of verification, then optimize your google my business listing.

7) Complete your business profile information:

Fill all the information what ever required regarding your business in the profile to give an idea about your business to the customers.

8) Upload photos and videos:

High-quality images and videos will help to attract your customers for more clicks and more requests for directions. Moreover, the image should be in jpg and png format, the size of the images should be in between 5-10 kb, resolutions should be 720px height and 720px width. For best results, add the logo of your business, latest products and services, upcoming events, greetings, achievements of your team, and the content should be anything of your business.

9) Respond to reviews:

Try to respond to your reviews, whether they are positive or negative. It will help to gain more trust from your customers and easily get a positive effect on search engine optimization.

Conclusion:

Google My Business serves its purpose by giving users the most specific data on various kinds of places. It helps users to find more adequate data on the listing through the user's review and reaching to the place with a google maps direction. Google My Business has helped many people in means of communicating between various business sectors. In the future GMB might prove to be the best thing from google even it does now but will have added more powerful features into it.

Frequently Asked Questions:

1) Is Google my business Free?

Ans: Yes, Google my business is totally free for everyone who owns a business locally.

2) Can I have more than one Google my business account?

Ans: Yes, you can have more than one business listing in your Google My Business account using the same email. The maximum number of listings per account is 100 as per Google guidelines.

3) How long does it take to verify Google’s business?

Ans: The verification process of google my business takes from 1-2 weeks.

4) How do I verify my business on Google without a postcard?

Ans: Yes that is possible you can verify your business on google without a postcard. Simply by providing a verification code that you recieve from Google team to your business phone number.

5) How do I add social media to my Google business page?

Ans: You have to take help of your website developer or if you can add a piece of code (given below) into the header section of your website you can do it. When you add the below code with your business social profile information you will be able to see your business social media profiles on Google Profile page.

Copy and paste the following code into header or body section of your wordpress website :<script type="application/ld+json">

{ "@context" : "http://schema.org",

"@type" : "Organization",

"name" : "Your Organization Name",

"url" : "http://www.your-site.com",

"sameAs" : [ "http://www.facebook.com/your-profile",

"http://www.twitter.com/yourProfile",

"http://plus.google.com/your_profile"]

}

</script>

#google my business #seo #digital marketing

0 notes

avnid · 6 years ago

Text

Benefits of Google My Business

Summary

Picture Courtesy: Infiflex

Google has created Google My Business and in the past year, they have been adding more options to improve the ability for businesses to be discovered online. Google My Business is particularly effective for any startup, company, and business.

Create a Google My Business Listing Step 1: Log in to the Google Account you want to be associated with your business

Step 2: Go to google my business and select “Start now”

Step 3: Enter your business name.

Step 4: Enter your business address.

Step 5: If you go to locations it can be your house or another address and you don’t want publicly shown, Check “Hide my address. Only show region.” then select your Delivery area.

Step 6: Choose your business category. Choose the most accurate category possible - you’re essentially telling Google which type of customers should see your listing.

Step 7: Add your business phone number or website and all contact details.

Step 8: Choose a verification option. If you’re not ready to verify your business click “Try a different method” → “Later.”

How to Verify Your Business on Google

There are several ways to verify your listing:

By postcard

By phone

By email

Instant verification

Bulk verification

What Tools are Provided to Help My Business

Business Website – Even though you may have a business website of your own, a Google My Business website complements your website by providing more visibility with Google Search and Google Maps. Accessible Dashboard – The Google My Business allows you to view useful information for your business, including your online performance, customer photos, customer reviews, company updates, and a variety of helpful insights for you to determine if your marketing strategy is creating results, allowing you enough information to update your strategy or continue with what is working. Insights – Google My Business insights provide information on how customers are using Search and Maps to find your listing or businesses providing your services/products. Google My Business Posts – While these updates are called “posts” they are not actually Social Media updates. These posts are visible on your Google My Business listing during a search and on the Google My Business website.

How to Optimize Your GMB Listing Go to the Google My Business dashboard, click the listing you would like to work on, select "Info," and then choose a section to fill out or update. Add as much information possible, including a photo, the area you serve, your hours, attributes, the day and year you opened, and a public phone number and website URL. Anyone can "suggest an edit" to your listing- A) get everything right the first time B) periodically log into your GMB dashboard and make sure all the details are updated. At any point, you can edit your business profile by logging into your GMB dashboard, clicking on "Info," clicking the pencil next to the field you'd like to edit, making your change, and then choosing "Apply."

Conclusion

Case studies have shown that businesses in a highly competitive industry should be using Google My Business to optimize their business online in order to get a jump on their competition. You need to be where customers are looking, if you aren’t, they won’t find you, they will find your competition.

#google my business #business listing

0 notes

ageloire · 7 years ago

Text

The Ultimate Guide to Google My Business

What is Google My Business?

GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

If you're just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they're usually very close to making a purchase -- one in two people who conduct a local search (think "watch repair near me") visit a store that day. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

To learn how to create your Google My Business account, verify your business, and make its listing as strong as possible, read on.

Create an account and claim your business

Verify your business

Optimize your listing

Download the GMB app

Know the difference between Google My Business, Google Places, and Google+

Is Google My Business free?

GMB is completely free to use. The only requirement for using it is that you must have some face-to-face interaction with your customers -- in other words, you can’t operate 100% online.

Create a Google My Business Listing

Step 1: Log into the Google Account you want associated with your business (or create a Google Account if you don’t already have one).

Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.

Step 3: Enter your business name.

Step 4: Enter your business address.

Step 5: If you go to your customers’ locations, rather than having them come to you, check the box “I deliver goods and services to my customers.” And if you work out of your house or another address you don’t want publicly shown, Check “Hide my address (it's not a store) Only show region.” Finally, select your Delivery area.

Step 6: Choose your business category. Try to choose the most accurate category possible -- you’re essentially telling Google which type of customers should see your business listing.

Step 7: Add your business phone number or website.

Step 8: Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”

How to Verify Your Business on Google

There are several ways to verify your GMB listing:

By postcard

By phone

By email

Instant verification

Bulk verification

Postcard Verification

Step 1: If you aren't already logged into Google My Business, sign in now and choose the business you want to verify. (If you're already logged in, you'll be at the verification step.)

Step 2: Make sure your business address is correct. Optional: Add a contact name -- that's who the postcard will be addressed to.

Step 3: Click "Mail." The postcard should reach you in five days -- make sure you don't edit your business name, address, or category (or request a new code) before it comes, because this could delay the process.

Step 4: Once you've gotten the postcard, log into Google My Business. If you have more than one business location, select the location you want to verify. If you only have one, select "Verify now."

Step 5: In the Code field, enter the five-digit verification code on your postcard. Click "Submit."

If your postcard never shows up, or you lose it, you can request a new code by signing into Google My Business and clicking the "Request another code" blue banner at the top of the screen.

Phone verification

Google lets some businesses verify their location by phone. If you're eligible, you'll see the "Verify by phone" option when you start the verification process.

Step 1: If you aren't already logged into Google My Business, sign in now and choose the business you want to verify. (If you're already logged in, you'll be at the verification step.)

Step 2: Make sure your phone number is correct, then choose "Verify by phone."

Step 3: Enter the verification code from the text you receive.

Email verification

Google lets some businesses verify their location by phone. If you're eligible, you'll see the "Verify by email" option when you start the verification process.

Step 1: If you aren't already logged into Google My Business, sign in now and choose the business you want to verify. (If you're already logged in, you'll be at the verification step.)

Step 2: Make sure your email address is correct, then choose "Verify by email."

Step 3: Go to your inbox, open the email from Google My Business, and click the verification button in the email.

Instant verification

If you've already verified your business with Google Search Console (a free tool that lets you manage your website's search performance and health), you might be able to instantly verify your email.

Step 1: Sign into Google My Business with the same account you used to verify your business with Google Search Console. (Some business categories aren't eligible for instant verification, so if you don't get a notification asking you to verify the listing, you'll have to use a different verification method.)

Bulk verification

If you operate more than 10 locations for the same business -- and you're not a service business or an agency managing locations for multiple businesses -- you might be eligible for bulk verification.

Step 1: If you aren't already logged into Google My Business, sign in now and choose a location. Click "Get verified" next to its name.

Step 2: Click "Chain."

Step 3: Fill out the verification form with your business name (as well as the parent company, if applicable), country or countries where you operate, all contact names (i.e. everyone who will be using the Google My Business account), contact phone number, business manager email (someone at the business who can verify you're a representative of that business), and the email address of your Google Account Manager.

Step 4: Submit the verification form. It can take up to a week for Google to review and process your claim.

How to Optimize Your GMB Listing

Once you've verified your business, it's time to finish fleshing out your profile.

Go to the Google My Business dashboard, click the listing you'd like to work on, select "Info," and then choose a section to fill out or update.

Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. "wheelchair accessible," "free wifi"), the day and year you opened, and a public phone number and website URL.

Anyone can "suggest an edit" to your listing, so it's important to A) get everything right the first time (so you don't encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.

At any point in time, you can edit your business profile by logging into your GMB dashboard, clicking on "Info," clicking the pencil next to the field you'd like to edit, making your change, and then choosing "Apply."

Google My Business Photos

According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps.

Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files.

Not sure how many pictures to add -- or what they should be of?

Cover photo

Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing.

Profile photo

Your profile photo is what appears when you upload new photos, videos, or review responses.

Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.

Type Description Google-recommended minimum Suggestions Exterior The outside of your business from different directions. Three photos Use pictures from different times of day (morning, afternoon, evening) so customers always recognize your business. Interior The inside of your business, with a focus on decor and ambiance. Three photos Give customers an accurate idea of what it will look like to stand or sit inside your business. Product A representation of the types of products or services you offer. One photo per product type or service Show the products you're known for and make sure the photos are lit well. Employees at work "Action" shots of your employees delivering the types of services you offer. Three Try to capture your employees with satisfied customers. Food and drink Pictures that represent your most popular menu items. Three Consider hiring a food photographer -- these are tricky to get right! If that's not in the budget, use bright, even lighting (i.e. no shadows or dimness). Common areas Photos of where your customers will spend time (think a lobby or lounge). One photo per common area Represent the variety of amenities you offer. Rooms Pictures of your different room and suite options (if applicable). Three Don't try to mislead guests -- show your wallet-friendly and high-end options. Team A shot of your management team and staff. Three Use pictures that show your unique culture and team personality.

Google My Business Videos

You can also add videos. Videos must be:

30 seconds or shorter

100 MB or smaller

720p resolution or higher

Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don't worry if you don't have any -- unlike photos, they're not a "must have."

Google My Business Reviews

One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you're thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.

Here's a sample reply to a satisfied customer:

Thank you for your business, [name]! We're so glad you enjoyed [product, e.g. "the blueberry pie"] -- it's one of our favorites, as well. Hope to see you back at [business name] soon.

You should also respond to negative reviews to show you take them seriously and placate the unhappy buyer. But make sure you're extremely courteous -- attacking them back will only make you look unprofessional and their review more credible.

Thank you for the feedback, [name], and I'm incredibly sorry [product/experience] did not meet your expectations. [If you've made a change, mention it here -- e.g., "We're now double-checking orders to make sure everyone gets exactly what they asked for."] If you'd like to come back in, we'd be happy to give you [product] on the house. In any case, thanks for your business, and I hope we can do better next time.

Google My Business App

Google My Business is also available in app form for both iOS and Android.

You can use the app to:

Update your business hours, location, contact information, and description

Post statuses and pictures

View search insights

You cannot use the app to:

Delete your business listing

Change its settings

Give ownership of the listing to another user

Google My Business vs. Google Places for Business vs. Google+

If you're confused about the many names and options for managing your Google presence, you've got a right to be. Google Places used to be Google's tool for owners to manage their business profiles, but it was retired in 2014. Now Google My Business is the central hub to manage how your business appears on Google Search, Maps, and Google+.

So, what's Google+? It's Google's social network (the closest example is probably Facebook). You can join or start Communities -- public or private groups organized around a theme, like Knitting -- and follow or create Collections -- think Pinterest boards.

A Google+ account for your business lets you interact with niche groups and post pictures and updates. In other words, it's like a Facebook page for your business. You can access your Google+ account from your Google My Business dashboard (but a Google+ account isn't necessary to have a GMB account).

Here's the TL;DR:

Do you need a Google+ account? No -- and if you're short on time, it might be better to focus on other marketing and/or social media channels.

Do you need a Google My Business account? If you're targeting local customers, I highly recommend it.

from Marketing https://blog.hubspot.com/marketing/google-my-business

#Marketing

0 notes

set-apartmarketing · 5 years ago

Text

Liked on YouTube: Google My Business (GMB) Verification Method Trick & Hack 2020

Google My Business (GMB) Verification Method Trick & Hack 2020 https://www.youtube.com/watch?v=mzPWAozwMXY Google My Business (GMB) verification method trick & hack 2020 that works for pretty much all categories. Get the method here 👉 http://gmbdomination.com/yt/ Add me on Facebook 👉 https://www.facebook.com/gerryasummer If you guys were wondering how to verify a GMB listing in 2020 then you’ve come to the right place. 😁 I’m giving you a method that will make sure your listing is going to be around for a long time. 👌 Whether you’re a lead agency, Google maps specialist, or run your own business, you need reliable methods to get your listings live. 🙏 While some local companies have faced difficulties during this time, others are doing nothing but building more traffic at reasonable costs. This is your chance to get into the organic search game. While this is not an instant verification method, the quality of listings you’ll verify will exceed anything you’ve done in the past. Are you ready to get into the game? 😎 Great, I really hope you’re going to start verifying google my business listings today. Post your questions in the comment box below – thank you! In case you liked this video, please subscribe to my channel, here: https://www.youtube.com/channel/UCA7LriQgWR-aXUO8Lc_0ygQ?sub_confirmation=1 via YouTube https://www.youtube.com/watch?v=mzPWAozwMXY

#YouTube

0 notes

philipfloyd · 6 years ago

Text

The Complete Google Marketing Tools List Every Business Should Know About

Google is quite disputed be search marketers all over the world but we can all agree on one thing: Google offers lots of tools and features which can help every business, big or small, to thrive and make the most of their activity. From developer tools to business management and valuable resources, here it is – what we hope to be – the complete list of Google marketing tools.

We’ve scooped the whole internet to find the most useful and relevant Google tools for everyone who wants to create a good and powerful marketing strategy and a successful business. Here we go!

I. Google Marketing Tools to Monitor& Grow Your Business

Google Analytics

Google Ads

Keyword Planner

Search Ads 360

Google Marketing Platform

Google AdSense

Google My Business

II. Google Resources & Trends

Google Trends

Google Patents

Google Scholar

Google News

Google Play Developer

Google Alerts

Youtube for Business

Blogger

III. Google Tools for Time & Projects Management

Google Calendar

Google’s Assistant

Data Studio

Gmail

Google Drive

Google Cloud

Google Contacts

Hire

IV. Google Developer Tools

Google Search Console

Speed Insights

Mobile-Friendly Test

AMP Test

Structured Data Testing Tool

Rich Results Test

Google Optimize

Tag Manager

Google Fonts

Google Domains

I. Google Marketing Tools to Monitor & Grow Your Business

1. Google Analytics

Every business that has a website should have a Google Analytics account to track and measure website traffic. It is a paid tool and one of the most widely used tools for website analytics. It has data on users’ demographics, interests, behavior, and more, plus data on acquisition channels for third party campaigns, site traffic and speed, real-time activity.

Most recent updates and integrations with Google Ads and Search Console made it a fundamental tool for every business. You have all the information in one place, which allows you to create better connections regarding your data. You have access to the Acquisition, Behavior and Conversions data in one place, which means more possibilities to discover insights:

find out the most engaging landing pages that bring visitors through organic search;

determine the landing pages which have the highest engagement but lack organic search visitors;

identify the best ranking queries for each landing page and more.

GA helps you track any fluctuations in your traffic evolution, so you can spot any drops or improvements and check furthermore whether there is a connection to Google penalties.

Measure overall organic traffic to better understand your users and get insights based on the activity that happens on your website or set up goals to track specific user interactions on site.

The data give you the power to make valuable business decisions.

2. Google Ads

Google Ads (former Google AdWords) is an optional tool that you can use to create advertising campaigns on Google Search, Youtube, Mobile Apps or remarketing on third-party websites. Google Ads is an advertising tool, that works on a bidding strategy. When you create a campaign, you’re allowed to add a landing page and create brief advertisements, service offerings, product listings, video content and generate mobile application installs. You can choose out of three pricing models, based on the type you’d like to use:

pay-per-click (PPC) pricing model for driving traffic to the website;

cost-per-acquisition (CPA) for acquiring conversions (eg. purchases or signups);

cost-per-thousand viewable impressions (vCPM) for increasing awareness.

The first two pricing models are available for paid search, and the last one can be available only for Display Network campaigns (a large resource of websites, videos, and apps where your ads can appear).

Google Ads can give you lots of insights on the searched keyword phrases, best performing landing pages, type of visitors and other descriptive information.

3. Keyword Planner

Google Keyword Planner is an important feature from the Google Ads tools. You can use it independently, no matter if you pay or not. There’s a catch though. If you have active campaigns, you’ll get more information comparing to a non-paid account.

It is a keyword research tool, which can be used for getting insights on the terminology used for different topics or keyword ideas, plus search volumes for every country and language, search trend. You have the possibility to apply filters and get only the results you are interested in.

4. Search Ads 360

DoubleClick Search was rebranded under the name Search Ads 360, and it’s an ad serving platform. Unlike Google Ads, Search Ads 360 allows you to distribute and manage ads that appear on other sites you’ve negotiated media buys for.

With Search Ads 360, you save a lot of time by managing your ads across engines, make better decisions and increase your Return on Investment (ROI) for search marketing. The tool provides multiple bid strategies, which are more accurate and better targeted:

Conversions: Use CPA or monthly spend to get more actions.

Revenue: Use ERS, ROAS or monthly spend to get the highest revenue.

Advanced targeting: Use ERS, ROAS and CPA targets for a customized strategy.

Clicks: Get the most clicks while meeting a target monthly spend.

Keyword positions: Use this strategy to keep keywords on a certain position or within a position range.

5. Google Marketing Platform

Google Marketing Platform is a suite of tools designed for businesses to have smarter marketing measurement and better results. It is a paid tool and it includes advertising and analytics tools by Google such as Analytics 360, Search Ads 360, Display and Video 360, Tag manager 360, optimize 360 and more. Some of them were presented already, and some of them can be found below in the article.

Along with the change made for AdWords & DoubleClick, which became Ads and Search Ads 360, Google integrated the new tools into a new platform: Google Marketing Platform to have in one place all the tools that a business needs.

Every business owner and marketer has one major pain point: to better understand their customers. Having all the tools in one place makes it easier to gather all the information and easily compare the information side by side than using different web pages and platforms.

6. Google AdSense

Google Adsense is an easy way to earn money online by placing ads on your website and YouTube channel. If you’re using AdSense, on your website there will be placed ads from advertisers through the Google Network.

Do you know those ads that appear on sites on the right or left side, or on the bottom of the page besides the main content? Some of those ads are served automatically by publishers. You can see text, image, video or even interactive media advertisements which target the audience of the site. Below is an example of such ad:

7. Google My Business

For local SEO you need to register on GMB. Google My Business is connected to Google Maps and here you can add your contact information such as NAP (name, address, phone), website, open hours, photos, posts and a lot more.

The process is simple, create a GMB account, add all the information, choose a verification method, after that use the code you received in the verification step and submit the request. After that, you’ll be able to see your location on Google Maps.

There are several ways to verify your GMB listing:

By postcard

By phone

By email

Instant verification

Bulk verification for more locations.

Whenever you search for a specific company, if it is registered on Google My Business, you’ll find that information on the right side of SERP. Beside the NAP information, you can see Q&A posted by users, popular time visits.

Also, you can add your social profiles and see all the reviews from your users, integrated into this snippet.

It is recommended to register on GMB because users can get directions, and this will increase the number of clients that come to your store.

II. Google Resources & Trends

8. Google Trends

Google Trends is a free service from Google that analyzes the popularity of a certain topic/keyword on Web search, News search, Google Shopping or Youtube search. The website uses graphs for displaying information and comparing actions.

You can see and compare data across lots of regions and locations around the Globe. There is a time frame available starting with 2004.

For businesses, Google Trends can be very useful for spotting trends and understanding the evolution of certain keywords and search for keywords. You can easily identify seasonal trends, then create content at the right time. Even though we are strong advocates of evergreen content, seasonal content can be an additional traffic boost, which shouldn’t be avoided.

9. Google Patents

Google Patents provides one of the most comprehensive collections of patent data. Patents are a good source for documentation. We’ve used Google Patents for understanding the way Google’s algorithm works and documented a blog post about context SEO.

Bill Slawski is the founder of SEO by the Sea and Google patents master because he can make any individual understand the encrypted world of patents.

I started paying attention to, and looking for new patents from Google after reading on about Information Retrieval based upon historical data, which was written by some of Google’s top search engineers, and focused upon indexing stale content and spam content, and how Google might avoid both.

Bill Slawski

Director of SEO Research at Go Fish Digital

10. Google Scholar

Google Scholar is a free and accessible web search platform that provides a lot of academic literature. Google has a massive collection of resources, which can be a go-to place for case studies or stats for every-day business. You can find articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.

It is a good place for documenting on a specific topic or field of activity, where you have your business.

11. Google News

It’s a must to keep up with the news, see what is out there. Find out any information that could benefit you and could influence your business. On Google News you see lots of articles based on your regions and language settings. You can see customized headlines, based on your preferences.

Google News can also be used as a source of inspiration for marketing campaigns, articles ideas, business goals and for implementing new business strategies. Search for any topic you’re interested in, such as digital marketing or business, technology, entertainment, science, sports, science, health.

12. Google Play Developer

Google Play is a digital service that offers a large collection of Android apps, games, music, movies, TV, books, magazines & more. Developers can add that type of content on this digital distribution service.

You need to sign up for a Google Play developer account to create apps using your Play Console. Create an account and pay the $25 registration fee. Go to All applications > Create application. Then, select a default language and add a title for your app. Type the name of your app as you want it to appear on Google Play.

13. Google Alerts

Google Alerts is a tool for managing your online reputation, by following topics or companies that you’re interested in. There are customizable settings for every alert, based on your preferences.

Google Alerts can be used for companies to receive notifications on specific topics and be up-to-date with what’s happening in your domain of interest. You’ll receive emails every time Google finds an article about a topic you set an alert for.

The tool can be useful for cases when you want to monitor your brand or spot trends, spy on your competitors and find out valuable information for future marketing campaigns. See exactly where your competitors appear (sources), what type of content is promoted, what is the context.

14. Youtube for Business

As a company that wants to thrive in the online world, having a Youtube account is a great asset. For SEO, Youtube can generate more brand awareness and therefore traffic to the website. There are certain situations when the video content has better rankings that the website content.

In the screenshot below you can see that for the query “cronuts with puff pastry” Food And Wine is ranking with the Youtube video on the second position and with the website content on the second page.

Might be an isolated case, might be a real fact. There’s the same content, the difference is that on Youtube it is posted a month later than the article on the blog. The difference, in this case, might be the Domain Authority gained by Youtube in comparison to foodandwine.com. Another great Youtube benefit is the comment section. Comments and user-generated content, in general, are a great asset for SEO.

Long story short, Youtube is a tool that shouldn’t miss from a company’s profile.

15. Blogger

Similar to WordPress, Google Blogger is a platform for blogs with more limited features. It can help you create a fully customizable theme to fit your blogger style. From simple and sleek to fun and funky, there’s a whole list of themes.

Blogger can be used by anyone who wants to have a blog. Google made it easy to write your posts and to manage them without problems. It’s even easier than WordPress. We all know how important content is, so businesses shouldn’t encounter any issues in achieving that with Blogger.

In 2019, blogging should mean fresh and evergreen content, updated consistently, serving users’ purpose.

III. Google Tools for Time & Projects Management

16. Google Calendar

For every business owner, organizing tasks is very important for management and transparency. Google Calendar is a time-management tool that allows you to schedule every meeting and event and receive reminders.

The good thing about the calendar is the fact that you can synchronize it with your smartphone and have all your information in your pocket. You can manage your calendars and see the information categorized based on that. Invite guests and send them reminders to the meetings.

Google Calendar allows you to schedule whatever type of event and integrate other plug-ins and manage time and activity more efficiently. For example if you’re having webinars or meetings, you can use Cisco Webex, Zoom, GoToMeeting and more.

17. Google’s Assistant

Google’s Assistant is an AI-powered virtual assistant available on mobile, smart home devices, smart display, and a lot more. Very easy to use and set up to find whatever you want on search and on your phone (emails, messages, phone numbers, WhatsApp messages and a lot more) by offering us the possibility to make voice searches and personalize our content on Android, even if you’re offline.

Google Assistant might be the best fit for every business because it has lots of functions to manage every day to day activity easily and more efficiently. This app helps you perform the following actions:

Find contacts, call, email, send messages on social apps.

Set different actions on your personal phone (set alarm, turn on NFC, turn on Bluetooth, and so on).

Organize your calendar and set up important reminders.

Open apps on your device.

Set reminders for small things. Just say “OK Google, remind me that my car keys are in the kitchen on the counter” and Google Assistant will recall it for you when you ask again.

Listen to podcasts, webinars, songs.

In a fast evolving technology, Google is taking part in history. Google’s Assistant created a lot of buzz through a unique demonstration at Google I/0. The made an actual call to a salon for a haircut appointment.

youtube

18. Data Studio

Data Studio makes it very easy for business owners to visualize data and make it accessible and useful, so your team or clients understand and find the information faster. There are three steps for setting up your dashboard:

Start your project and connect to all your data source to turn your data into informative reports. Connect to multiple Data Sources within one report.

Customize your data by choosing a layout and themes, select metrics and apply your settings to visualize the data.

Share the report with the people who are interested.

Data Studio allows you to tell great data stories to support better business decisions. It works best for creating reports and visualizing the evolution and the changes for every business. It has a few awesome templates which can be used.

19. Gmail

Gmail can be a great support for getting your business emails and creating filters. For setting your work email on Gmail, go to Settings » Accounts and Import » Check mail from other accounts (using POP3). After that, you need to add your email address, password and add the email settings.

Other than that, Gmail is great for setting filters and getting only the information you want without polluting the inbox section. There are lots of actions which can be applied, depending on the type of email you get:

archive it;

star it;

apply a label;

forward it;

delete it;

never send to spam;

always mark it as important;

never mark it as important;

categorize it.

20. Google Drive

Google Drive is a storage platform where you could save Docs, Sheets, Lists, images and other information that you think is valuable for you. It is very easy to use and can be synchronized with your smartphone to keep your data. You can store files on their up to 15 Gb for free.

Save business information, statistical data, presentations, documents, Excel files and whatever you want.

21. Google Cloud

Google Cloud is a suite of cloud computing for secure storage and lots of useful integrations, such as data analytics products. Works very well with Gmail, Calendar, Docs, and Drive. The service boasts with high security whether you build, create, code or store.

When you first sign up for an account, Google offers $300 for free to experiment with different products over a period of 12 months. There are endless solutions to use Google Cloud:

Move to cloud by transferring everything.

Use the hybrid option which allows you to work with open container-based services.

Try the API management platform.

Connect IoT devices.

22. Google Contacts

Google Contacts is a contact management tool that allows you to keep all your contacts in one place and add email, phone number, job title. Apply labels for more filtering options and a more segmented list.

23. Hire

Finding the right candidates can be hard. Google developed Hire, which helps small to medium businesses to share jobs, identify candidates, build a relationship with them and attract them to the company. It uses an applicant tracking system making the recruiting process easier and more engaging.

It has 4 management sections included:

candidate activity, where you have all your candidate information in one place.

candidate relationship management.

candidate sourcing where you can distribute jobs.

G Suite integration

IV. Google Developer Tools

24. Google Search Console

Google Search Console provides valuable information regarding organic traffic, website performance and issues. Every webmaster should register their website into Search Console to have an accurate image of their users’ activity, especially because it’s a free to use service.

Search Console can offer valuable information that will help you get lots of insights. You can set up the next actions:

Check indexability status for any page and see issues related to that;

Check mobile usability for any page you’d like;

Look at the top keywords that bring traffic to your website;

Get a list with the most clicked pages on your website;

See the Index Coverage report with all the pages on your site that Google bots tried to crawl and index, along with all the issues;

Troubleshoot issues for AMP, mobile usability, and other search features;

See top linking sites;

Verify manual actions and security issues;

See sitemaps that Google has found on your site, and submit new ones.

25. Speed Insights

SpeedInsights is a testing tool that gives you recommendations to make your website load faster. Analyze the website and get instant results based on the mobile and desktop version.

The loading speed time is very important for user experience and can easily influence all future actions for a client. Every website should be verified and implement the recommendations. The improved PageSpeed Insights gives you directions on:

The server response time (TTFB) which translates into the time the server it takes to show you that information on the site you entered from SERP.

How to optimize and reduce image size without affecting the visual appearance.

Minimize the render-blocking JavaScript and CSS and structure HTML accordingly.

Verify the Browser Cache Policy.

Optimize the Field Data (insights about the content there is on the screen and the JavaScript execution).

26. Mobile-Friendly Test

Mobile-Friendly Test is a stand-alone tool, which can give extra information beside Pagespeed Insights for mobile. It is mandatory, not even optional to have mobile-friendly websites if you want to thrive in your business. The web has more and more mobile users. Creating websites that are mobile friendly will make them suited for other devices and improve performance.

Add the domain URL, and the testing tool will analyze it. The results will say if the website is mobile friendly or not. For the second situation, the tool will give you some directions. Implement the instructions and run the test once again.

27. AMP Test

Since we’ve talked about mobile optimization, you can AMP to rank better on mobile. Accelerated Mobile Pages is a project designed by Google to make websites load faster and rank better in Google for mobile devices.

AMP is built for speed. Special design, effects and features are not important in the accelerated mobile page. There are three steps to setup AMP:

Create your AMP pages;

Validate your AMP pages;

Make your content discoverable.

You need somebody with technical experience to setup AMP. Before finding somebody, you can test your AMP pages through the AMP testing tool and see what’s the status. The tool shows you if you have valid MAP pages or, on the contrary, the tested page doesn’t have AMP settings.

28. Structured Data Testing Tool

Structured Data Testing Tool helps you discover if the markup data is implemented correctly. It is the easiest way to view a result from your data and check if you set them right. Structured data markup is used by a website to make Google understand better the content on a page.

You’ll have to add the URL to the page that has structured data implemented and check it. After the analysis is over, the tool will be detected and let you know if it has any errors, warnings and items. In case you’ve done some wrong markup, then you’ll be able to see exactly what the issues are. Check out the next printscreen to see a wrong markup structured data setup. Instead of the actual name of the product is the URL.

Bad implementation and abusive structured data use will trigger the Structured Markup Penalty by Google. Make sure your website complies with the quality guidelines and the markup information is showing ok in SERP.

29. Rich Results Test

Rich Results Test is a tool that analyzes your public page to see which rich results can be generated by the structured data it contains. Below you can see an example of a page for Pink’s concerts.

The page is tested and for each Rich results, you get the number of warnings, if there are any. In our case, we found warning for some optional fields, such as:

Missing field ‘performer’

Missing field ‘endDate’

Missing field ‘description’

Missing field ‘image’.

If you have a website that uses or wants to use rich snippets for helping the user get to the most relevant shortcuts on the website, then rich snippets are a great integration. But, it’s important to generate them correctly.

30. Google Optimize

There are two versions, Google Optimize which is the free version and Optimize 360 which is a premium testing. It is an integrated tool that offers A/B testing, website testing and tools for small businesses. Optimize helps every business to test and deliver more personalized experiences on the site.

You can use data from your accounts and there are three options available:

Integrate Google Analytics and use only the data you have there to identify the sections from your site that need improvements.

Use advanced methods through the Bayesian statistical methods to react to the real-world performance of your experiments for more accurate results.

Select sophisticated targeting tools to test the right experience for your customers at the time moment.

There are many situations and templates you could use for offering the right experience to your users. For example, you can create customized messages at checkout or redesign your homepage and a lot more.

31. Tag Manager

Tag Manager is a system created by Google for a simpler way to manage JavaScript and HTML tags used for tracking and analytics on websites. The nice part of the tool is the fact that it gives you information on whether the tag is applied correctly or not. It is easier to install the Tag Manager than editing site code every time you want to add HTML/JavaScript snippets to your website.

You can add a tag from lots of Google tools, such as Analytics, Ads, Search Ads 360, Optimize, Google Surveys and a lot more or even customize. For each tool you’ll have a snippet that you need to add to header.php file.

32. Google Fonts

As the name says it, Google offers a library of licensed fonts. The interactive web directory allows to add fonts in your account and use APIs for conveniently using the fonts via CSS and Android.

Google Fonts is an open-source and 100% free for commercial use. Download fonts for free or embed them in your website easily by selecting the fonts you like. You even get directions on how to add them on your website. Choose fonts that load fast to embed them into a webpage.

33. Google Domains

Google Domains helps you register for a domain, build a site, have web hosting and create a personalized email. The offers start at $12 per year depending on the domain ending or top-level domain and has no additional cost for more domains.

You have to search for a domain to see if the one you want doesn’t already exist. Google domains provides powerful tools and free integrations to have painless management of your domains and lets you choose how much personal contact information you share.

Conclusion

Either you’re trying to create editorial calendars, want to hire new members to your team, create friendly websites, make money online with your website and for your business, track results, create blogs, generate visitors through video and monitor your brand, there are lots of Google tools suited for every business.

30. Google Contacts

32. Hire

It has 4 management sections included:

candidate activity, where you have all your candidate information in one place.

candidate relationship management.

candidate sourcing where you can distribute jobs.

G Suite integration

33. Google Domains

The post The Complete Google Marketing Tools List Every Business Should Know About appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

from Marketing https://cognitiveseo.com/blog/21623/google-marketing-tools/ via http://www.rssmix.com/

0 notes

wjwilliams29 · 6 years ago

Text

The Complete Google Marketing Tools List Every Business Should Know About

We’ve scooped the whole internet to find the most useful and relevant Google tools for everyone who wants to create a good and powerful marketing strategy and a successful business. Here we go!

I. Google Marketing Tools to Monitor& Grow Your Business

Google Analytics

Google Ads

Keyword Planner

Search Ads 360

Google Marketing Platform

Google AdSense

Google My Business

II. Google Resources & Trends

Google Trends

Google Patents

Google Scholar

Google News

Google Play Developer

Google Alerts

Youtube for Business

Blogger

III. Google Tools for Time & Projects Management

Google Calendar

Google’s Assistant

Data Studio

Gmail

Google Drive

Google Cloud

Google Contacts

Hire

IV. Google Developer Tools

Google Search Console

Speed Insights

Mobile-Friendly Test

AMP Test

Structured Data Testing Tool

Rich Results Test

Google Optimize

Tag Manager

Google Fonts

Google Domains

I. Google Marketing Tools to Monitor & Grow Your Business

1. Google Analytics

find out the most engaging landing pages that bring visitors through organic search;

determine the landing pages which have the highest engagement but lack organic search visitors;

identify the best ranking queries for each landing page and more.

GA helps you track any fluctuations in your traffic evolution, so you can spot any drops or improvements and check furthermore whether there is a connection to Google penalties.

Measure overall organic traffic to better understand your users and get insights based on the activity that happens on your website or set up goals to track specific user interactions on site.

The data give you the power to make valuable business decisions.

2. Google Ads

pay-per-click (PPC) pricing model for driving traffic to the website;

cost-per-acquisition (CPA) for acquiring conversions (eg. purchases or signups);

cost-per-thousand viewable impressions (vCPM) for increasing awareness.

Google Ads can give you lots of insights on the searched keyword phrases, best performing landing pages, type of visitors and other descriptive information.

3. Keyword Planner

4. Search Ads 360

Conversions: Use CPA or monthly spend to get more actions.

Revenue: Use ERS, ROAS or monthly spend to get the highest revenue.

Advanced targeting: Use ERS, ROAS and CPA targets for a customized strategy.

Clicks: Get the most clicks while meeting a target monthly spend.

Keyword positions: Use this strategy to keep keywords on a certain position or within a position range.

5. Google Marketing Platform

6. Google AdSense

7. Google My Business

There are several ways to verify your GMB listing:

By postcard

By phone

By email

Instant verification

Bulk verification for more locations.

Also, you can add your social profiles and see all the reviews from your users, integrated into this snippet.

It is recommended to register on GMB because users can get directions, and this will increase the number of clients that come to your store.

II. Google Resources & Trends

8. Google Trends

You can see and compare data across lots of regions and locations around the Globe. There is a time frame available starting with 2004.

9. Google Patents

Bill Slawski is the founder of SEO by the Sea and Google patents master because he can make any individual understand the encrypted world of patents.

Bill Slawski

Director of SEO Research at Go Fish Digital

10. Google Scholar

It is a good place for documenting on a specific topic or field of activity, where you have your business.

11. Google News

12. Google Play Developer

13. Google Alerts

Google Alerts is a tool for managing your online reputation, by following topics or companies that you’re interested in. There are customizable settings for every alert, based on your preferences.

14. Youtube for Business

Long story short, Youtube is a tool that shouldn’t miss from a company’s profile.

15. Blogger

In 2019, blogging should mean fresh and evergreen content, updated consistently, serving users’ purpose.

III. Google Tools for Time & Projects Management

16. Google Calendar

17. Google’s Assistant

Find contacts, call, email, send messages on social apps.

Set different actions on your personal phone (set alarm, turn on NFC, turn on Bluetooth, and so on).

Organize your calendar and set up important reminders.

Open apps on your device.

Set reminders for small things. Just say “OK Google, remind me that my car keys are in the kitchen on the counter” and Google Assistant will recall it for you when you ask again.

Listen to podcasts, webinars, songs.

youtube

18. Data Studio

Start your project and connect to all your data source to turn your data into informative reports. Connect to multiple Data Sources within one report.

Customize your data by choosing a layout and themes, select metrics and apply your settings to visualize the data.

Share the report with the people who are interested.

19. Gmail

archive it;

star it;

apply a label;

forward it;

delete it;

never send to spam;

always mark it as important;

never mark it as important;

categorize it.

20. Google Drive

Save business information, statistical data, presentations, documents, Excel files and whatever you want.

21. Google Cloud

When you first sign up for an account, Google offers $300 for free to experiment with different products over a period of 12 months. There are endless solutions to use Google Cloud:

Move to cloud by transferring everything.

Use the hybrid option which allows you to work with open container-based services.

Try the API management platform.

Connect IoT devices.

22. Google Contacts

23. Hire

It has 4 management sections included:

candidate activity, where you have all your candidate information in one place.

candidate relationship management.

candidate sourcing where you can distribute jobs.

G Suite integration

IV. Google Developer Tools

24. Google Search Console

Search Console can offer valuable information that will help you get lots of insights. You can set up the next actions:

Check indexability status for any page and see issues related to that;

Check mobile usability for any page you’d like;

Look at the top keywords that bring traffic to your website;

Get a list with the most clicked pages on your website;

See the Index Coverage report with all the pages on your site that Google bots tried to crawl and index, along with all the issues;

Troubleshoot issues for AMP, mobile usability, and other search features;

See top linking sites;

Verify manual actions and security issues;

See sitemaps that Google has found on your site, and submit new ones.

25. Speed Insights

SpeedInsights is a testing tool that gives you recommendations to make your website load faster. Analyze the website and get instant results based on the mobile and desktop version.

The server response time (TTFB) which translates into the time the server it takes to show you that information on the site you entered from SERP.

How to optimize and reduce image size without affecting the visual appearance.

Minimize the render-blocking JavaScript and CSS and structure HTML accordingly.

Verify the Browser Cache Policy.

Optimize the Field Data (insights about the content there is on the screen and the JavaScript execution).

26. Mobile-Friendly Test

27. AMP Test

AMP is built for speed. Special design, effects and features are not important in the accelerated mobile page. There are three steps to setup AMP:

Create your AMP pages;

Validate your AMP pages;

Make your content discoverable.

28. Structured Data Testing Tool

29. Rich Results Test

Rich Results Test is a tool that analyzes your public page to see which rich results can be generated by the structured data it contains. Below you can see an example of a page for Pink’s concerts.

The page is tested and for each Rich results, you get the number of warnings, if there are any. In our case, we found warning for some optional fields, such as:

Missing field ‘performer’

Missing field ‘endDate’

Missing field ‘description’

Missing field ‘image’.

30. Google Optimize

You can use data from your accounts and there are three options available:

Integrate Google Analytics and use only the data you have there to identify the sections from your site that need improvements.

Use advanced methods through the Bayesian statistical methods to react to the real-world performance of your experiments for more accurate results.

Select sophisticated targeting tools to test the right experience for your customers at the time moment.

31. Tag Manager

32. Google Fonts

As the name says it, Google offers a library of licensed fonts. The interactive web directory allows to add fonts in your account and use APIs for conveniently using the fonts via CSS and Android.

33. Google Domains

Conclusion

30. Google Contacts

32. Hire

It has 4 management sections included:

candidate activity, where you have all your candidate information in one place.

candidate relationship management.

candidate sourcing where you can distribute jobs.

G Suite integration

33. Google Domains

The post The Complete Google Marketing Tools List Every Business Should Know About appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

0 notes

krisggordon · 6 years ago

Text

The Complete Google Marketing Tools List Every Business Should Know About

We’ve scooped the whole internet to find the most useful and relevant Google tools for everyone who wants to create a good and powerful marketing strategy and a successful business. Here we go!

I. Google Marketing Tools to Monitor& Grow Your Business

Google Analytics

Google Ads

Keyword Planner

Search Ads 360

Google Marketing Platform

Google AdSense

Google My Business

II. Google Resources & Trends

Google Trends

Google Patents

Google Scholar

Google News

Google Play Developer

Google Alerts

Youtube for Business

Blogger

III. Google Tools for Time & Projects Management

Google Calendar

Google’s Assistant

Data Studio

Gmail

Google Drive

Google Cloud

Google Contacts

Hire

IV. Google Developer Tools

Google Search Console

Speed Insights

Mobile-Friendly Test

AMP Test

Structured Data Testing Tool

Rich Results Test

Google Optimize

Tag Manager

Google Fonts

Google Domains

I. Google Marketing Tools to Monitor & Grow Your Business

1. Google Analytics

find out the most engaging landing pages that bring visitors through organic search;

determine the landing pages which have the highest engagement but lack organic search visitors;

identify the best ranking queries for each landing page and more.

GA helps you track any fluctuations in your traffic evolution, so you can spot any drops or improvements and check furthermore whether there is a connection to Google penalties.

Measure overall organic traffic to better understand your users and get insights based on the activity that happens on your website or set up goals to track specific user interactions on site.

The data give you the power to make valuable business decisions.

2. Google Ads

pay-per-click (PPC) pricing model for driving traffic to the website;

cost-per-acquisition (CPA) for acquiring conversions (eg. purchases or signups);

cost-per-thousand viewable impressions (vCPM) for increasing awareness.

Google Ads can give you lots of insights on the searched keyword phrases, best performing landing pages, type of visitors and other descriptive information.

3. Keyword Planner

4. Search Ads 360

Conversions: Use CPA or monthly spend to get more actions.

Revenue: Use ERS, ROAS or monthly spend to get the highest revenue.

Advanced targeting: Use ERS, ROAS and CPA targets for a customized strategy.

Clicks: Get the most clicks while meeting a target monthly spend.

Keyword positions: Use this strategy to keep keywords on a certain position or within a position range.

5. Google Marketing Platform

6. Google AdSense

7. Google My Business

There are several ways to verify your GMB listing:

By postcard

By phone

By email

Instant verification

Bulk verification for more locations.

Also, you can add your social profiles and see all the reviews from your users, integrated into this snippet.

It is recommended to register on GMB because users can get directions, and this will increase the number of clients that come to your store.

II. Google Resources & Trends

8. Google Trends

You can see and compare data across lots of regions and locations around the Globe. There is a time frame available starting with 2004.

9. Google Patents

Bill Slawski is the founder of SEO by the Sea and Google patents master because he can make any individual understand the encrypted world of patents.

Bill Slawski

Director of SEO Research at Go Fish Digital

10. Google Scholar

It is a good place for documenting on a specific topic or field of activity, where you have your business.

11. Google News

12. Google Play Developer

13. Google Alerts

Google Alerts is a tool for managing your online reputation, by following topics or companies that you’re interested in. There are customizable settings for every alert, based on your preferences.

14. Youtube for Business

Long story short, Youtube is a tool that shouldn’t miss from a company’s profile.

15. Blogger

In 2019, blogging should mean fresh and evergreen content, updated consistently, serving users’ purpose.

III. Google Tools for Time & Projects Management

16. Google Calendar

17. Google’s Assistant

Find contacts, call, email, send messages on social apps.

Set different actions on your personal phone (set alarm, turn on NFC, turn on Bluetooth, and so on).

Organize your calendar and set up important reminders.

Open apps on your device.

Set reminders for small things. Just say “OK Google, remind me that my car keys are in the kitchen on the counter” and Google Assistant will recall it for you when you ask again.

Listen to podcasts, webinars, songs.

youtube

18. Data Studio

Start your project and connect to all your data source to turn your data into informative reports. Connect to multiple Data Sources within one report.

Customize your data by choosing a layout and themes, select metrics and apply your settings to visualize the data.

Share the report with the people who are interested.

19. Gmail

archive it;

star it;

apply a label;

forward it;

delete it;

never send to spam;

always mark it as important;

never mark it as important;

categorize it.

20. Google Drive

Save business information, statistical data, presentations, documents, Excel files and whatever you want.

21. Google Cloud

When you first sign up for an account, Google offers $300 for free to experiment with different products over a period of 12 months. There are endless solutions to use Google Cloud:

Move to cloud by transferring everything.

Use the hybrid option which allows you to work with open container-based services.

Try the API management platform.

Connect IoT devices.

22. Google Contacts

23. Hire

It has 4 management sections included:

candidate activity, where you have all your candidate information in one place.

candidate relationship management.

candidate sourcing where you can distribute jobs.

G Suite integration

IV. Google Developer Tools

24. Google Search Console

Search Console can offer valuable information that will help you get lots of insights. You can set up the next actions:

Check indexability status for any page and see issues related to that;

Check mobile usability for any page you’d like;

Look at the top keywords that bring traffic to your website;

Get a list with the most clicked pages on your website;

See the Index Coverage report with all the pages on your site that Google bots tried to crawl and index, along with all the issues;

Troubleshoot issues for AMP, mobile usability, and other search features;

See top linking sites;

Verify manual actions and security issues;

See sitemaps that Google has found on your site, and submit new ones.

25. Speed Insights

SpeedInsights is a testing tool that gives you recommendations to make your website load faster. Analyze the website and get instant results based on the mobile and desktop version.

The server response time (TTFB) which translates into the time the server it takes to show you that information on the site you entered from SERP.

How to optimize and reduce image size without affecting the visual appearance.

Minimize the render-blocking JavaScript and CSS and structure HTML accordingly.

Verify the Browser Cache Policy.

Optimize the Field Data (insights about the content there is on the screen and the JavaScript execution).

26. Mobile-Friendly Test

27. AMP Test

AMP is built for speed. Special design, effects and features are not important in the accelerated mobile page. There are three steps to setup AMP:

Create your AMP pages;

Validate your AMP pages;

Make your content discoverable.

28. Structured Data Testing Tool

29. Rich Results Test

Rich Results Test is a tool that analyzes your public page to see which rich results can be generated by the structured data it contains. Below you can see an example of a page for Pink’s concerts.

The page is tested and for each Rich results, you get the number of warnings, if there are any. In our case, we found warning for some optional fields, such as:

Missing field ‘performer’

Missing field ‘endDate’

Missing field ‘description’

Missing field ‘image’.

30. Google Optimize

You can use data from your accounts and there are three options available:

Integrate Google Analytics and use only the data you have there to identify the sections from your site that need improvements.

Use advanced methods through the Bayesian statistical methods to react to the real-world performance of your experiments for more accurate results.

Select sophisticated targeting tools to test the right experience for your customers at the time moment.

31. Tag Manager

32. Google Fonts

As the name says it, Google offers a library of licensed fonts. The interactive web directory allows to add fonts in your account and use APIs for conveniently using the fonts via CSS and Android.

33. Google Domains

Conclusion

30. Google Contacts

32. Hire

It has 4 management sections included:

candidate activity, where you have all your candidate information in one place.

candidate relationship management.

candidate sourcing where you can distribute jobs.

G Suite integration

33. Google Domains

The post The Complete Google Marketing Tools List Every Business Should Know About appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

from Marketing https://cognitiveseo.com/blog/21623/google-marketing-tools/ via http://www.rssmix.com/

0 notes

howardkuester22 · 7 years ago

Text

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 192

youtube

Click on the video above to watch Episode 192 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Adam: We are live on Wednesday, Wednesday, Wednesday. Welcome to Hump Day Hangouts. This is episode 192. I’m Adam. I am not drunk or on drugs, I’m just really excited to be here. Yeah, we got that on our way.

Chris: Liar. You’re a liar, Adam.

Adam: No. Because now I’m on the West Coast, so my schedules are all out of whack. So right after we get done here, I head out the door, beat the traffic, and go for a run out in the hills and then come back.

Bradley: Yeah. That’s his running in the woods that he always talks about.

Adam: Running.

Bradley: Right.

Adam: I’m so tired. Anyways, enough about me. Let’s find out about everyone else. So, on my screen, Chris, you’re first. How’s it going, man?

Chris: Doing good. Good to be here.

Adam: Where are you located in the world today?

Chris: I’m still in Austria, soon heading to Portugal, then Barcelona. We’ll see after that.

Adam: Nice, nice. Hernan, how about you? Are you surviving winter?

Hernan: Yeah. I am for now and I’m planning to do so for our coming live event. So I’m super excited about that. I’m super happy to be here.

Chris: You’re not making Spain this year?

Hernan: I don’t know if we know. I mean, I don’t think so because we have a date with a lot of people, or potentially a lot of people in Washington, DC, so I’ll get to that.

Chris: So you leave it to destiny?

Hernan: Yeah.

Adam: Wait. Is Tony Robbins coming?

Hernan: No.

Adam: Marco, how are you doing?

Marco: What’s up, dude? I’m trying to make some last minute changes.

Adam: Gotcha, gotcha. All right. We’ll come back to you. Marco’s got some good stuff he’s gonna share. I don’t know, I see an eagle in the mountains. Who is this mysterious person?

Rob: Hey, what’s going on, man?

Adam: Hey, everybody. This is Rob Beale. If you don’t know him, you probably see him around the group, if you’re new to us. Rob, how is it going?

Rob: I’m doing good. I’ll switch to my camera for a second, but I’m on my cell phone.

Bradley: Oh, yeah. That’s safe driving and hosting a webinar.

Rob: Yeah. There you go. So I’ll talk to you guys after that later, right?

Bradley: That’s multitasking right there, buddy.

Adam: Sounds good. Yeah. Be safe. Yeah. Keep your eye on the road. Bradley, last but not least, how are you doing?

Bradley: I don’t know, but I wonder what kind of citation, the cops issue for that.

Adam: Not a good one.

Rob: That’s why they make headphones, man.

Adam: There you go.

Bradley: No, I’m good. I’m excited. I’m super excited. Guys, I’ve just got to make a quick tease for the MasterMIND again because I just posted in the MasterMIND today. I started testing another method for ranking in a 3-Pack and I actually created a … Or went to go register a GMB listing about nine days ago and I just went and picked up the postcard for verification last night. I woke up this morning and before I went to the gym, because I coach CrossFit classes in the morning, and so for a little bit this morning I went and I verified the listing by entering the pin and all that and then I went to the gym. When I came back I checked, it’s number one in the 3-Pack. It’s the number one in the 3-Pack for … I’ve only tested two of my primary five keywords, but those two keywords are number one in the 3-Pack.

I just talked about how I did that in the MasterMIND. We talked about it two weeks ago on Thursday what my plan was and it worked. I saw I posted in MasterMIND Facebook Group about it today and tomorrow’s the next MasterMIND webinar and I already got several people that are asking me to go over it in much greater detail as to how I did it. Now I don’t know if it’s repeatable yet. It looks very, very promising, but I’m going to try to replicate that same results with another listing within the next two weeks. If I can get it to happen two for two, then we’re on to something.

Again, if you guys are interested in that, now would be a really good time to join the MasterMIND. I know I say that every week but there’s a reason for it.

Anyways, with that said, Adam what other announcements do we have?

Marco: Well, just to add to what you’re saying, there are actually other uses for that tool that I’d be willing to share in the next MasterMIND and when you discuss this. There are actually other ways. You can use it for what you used it for, but it’s also a great client prospecting tool.

Bradley: It’s awesome.

Adam: That’s right. Well, we had the Launch Local GMB Pro and Bradley can talk about results. Marco, Rob, everyone can talk about results. I’m gonna drop the link on the page. If you haven’t yet checked it out, you can see the results other people are getting. This isn’t something we came up with and then said, “Look, we got good results.” People immediately started having results with this. So I’m not gonna really harp on that too much. You can go check it out for yourselves and read about it, see if that’s something you think you could plug into your business and start making a lot of money with.

But we do have some cool services that were requested. We started hearing back from people, “Hey, I want to arbitrage this. I want you guys to do it for me. What can you do so that I could provide the high value to my client but I don’t have to do the nitty-gritty work?”

Rob, Marco, do you wanna kind of explain what’s going on with that?

Marco: Yeah. Before Rob jumps in, what I want to add to what you said is, we have a Facebook group, but our Facebook groups, you don’t see people asking questions on, well how do I get results? We do get some of those, of course, because if there are new people who are not familiar with anything. But what we’re seeing a lot is we get, I’m getting these results. This is what I’m doing and I’m getting these many costs. We see that time after time after time.

It’s not a Facebook group on what am I supposed to do. It’s a Facebook group where people are sharing their results, people are sharing their different ideas, the different things that they’re doing, we’re conducting webinars. I mean, everything that we told you was going to happen is happening.

For some people, it’s just incredible, the results that they’ve been getting. That they’ve been getting 200 plus calls a month in the demo. How freaking good is that? One guy, “Please no more calls.” Why? The client complaining “I’m getting too many calls. I can’t handle it.” That’s the type of results we’re talking about. Don’t let me tell you about it. Go in the Facebook group and see for yourself.

Bradley: I had one of my roofing clients call me and literally asked if there’s any way I could throttle the calls down because he’s overwhelmed with work. I’m not kidding. He had me put one notification bar or banner plug-in on his WordPress site that says “We are no longer accepting new calls.” I’m not kidding. Because he’s got such a backup of roofing leads right now and it’s because of what we’ve been applying with the GMB Pro method and all that, it’s insane.

I’m also adding image to the page right now, guys, from one of our MasterMIND members. A lot of you will know him from also Syndication Academy. Bo, I hope you’re all right with me posting just your comment. It doesn’t reveal any written information, but it says pretty much the same thing that happened with the last two GMB Pro listings he made within 24 hours of verifying the listing, he was in the 3-Pack.

Anyways, we’ve kind of found a secret backdoor guys to just kicking ass and taking names and it’s pretty freakin’ amazing.

Adam: What would you guys say to somebody who maybe hasn’t gotten the experience of dealing with, you know, maybe a client who’s got a Local GMB listing? Do you think that someone who hasn’t done this could see results from getting involved in the Local GMB Pro course?

Bradley: Absolutely. It varies per industry. Probably level of competition makes a difference too, but we’ve seen results in as little as days, almost overnight. I’ve got a couple of tree service lead gen sites that we started to apply the GMB Pro method to and, I mean, literally within 48 hours, like sites that had not been optimized, hadn’t built any citations yet, they were just basically abandoned lead gen sites that I never got around to doing anything with, and we just started applying the GMB Pro method to and within 48 hours they started generating phone calls and leads, which is freaking insane.

Others take a little bit longer, like the cab service or the taxi company that I’m doing for the case study. It’s taking a little bit longer, but it’s really starting to gain traction within the last couple of weeks. The calls started to pick up, a lot more clicks through to the website. So the more activity the more volume of activity it generates if that makes sense. It really just varies, but yeah, pretty much any business or any local business.

Again, I haven’t applied any of this to national stuff, but for local business stuff, which is what we’re talking about, Local Google My Business stuff, I mean, it’s almost instant results once you start applying what we’re teaching.

Adam: Good deal. Well, I don’t-

Marco: Hang on a sec. Yeah, as far as national, I don’t want to mention any names, but one of the big guys, who has been with us often and whom we love, he has a national campaign that he wants to do. So what I’m going to do is we’re going to treat it as a case study. We’re going to get him into Local GMB Pro and we will have results, I guarantee you. In the next month or two, we will let you know how this can be applied nationally.

Bradley: Awesome.

Adam: All right, guys. We’ve got to wrap this up pretty quick and then hop into questions. But we definitely wanna let everyone know and, Rob, maybe you can hop in now and talk a little bit, just take a minute or two, about what’s going on with the Done-For-You services.

Rob: Okay. We’re putting a team together, we’re getting the site up. Again, if someone else can drop the link to the site that’s coming up on the page, that’d be awesome because I’m driving. We’re getting the team together so the services are coming along. The other thing I wanna mention is the auto poster is live and ready to start being used. We’re getting some crazy results with it. It has lots of features that you’re not going to find anywhere else. The poster creates an RSS feed.

For those of you that follow us enough, you know with an RSS feed, there’s a lot of extras you can add on the end of even the Local GMB Pro that we haven’t even added to bolster the results that everyone’s talking about now. You can start adding all those things, syndicating your GMB post across your network, and all the other fun stuff you can do with RSS feeds. I won’t go into that, it’s too offbeat. I could take forever.

The other thing that is super cool with this auto poster that we have is, for those that are already doing syndication and doing blog content for their clients, we have a plug-in that we’re going to give away for free. You use that along with our auto poster and you can connect your blog and create, just based on your blog, it’ll post to your GMB.

Marco, I dropped a link in chat to you. If you could post that, that is an example post from a blog that was posted that went through syndication and ended up on the GMB site. So that’s what it looks like using the WordPress plug-in and the auto poster that we have that’s now live and ready to go. There’s all kinds of other things that we can get into, but that’s I just wanna let everybody know that it is live and it’s ready to go. Go sign up and start killing it.

Adam: Great. Looks like I’m getting a call in the middle of, there we go, Hump Day Hangouts. Awesome.

Marco: I dropped the link in there. Guys, you can grab your actual websites RSS feed. You can feed your posts, and then from your post you can grab another RSS feed and go crazy. I mean, this is how insane this is. We’re talking about amplifying the message, right? Syndicating is all about that, it’s amplifying it. But it’s going to have proper attribution, which is the most important thing right now so that you don’t get. People are getting hit with or their tummy is getting hit with penalties. But I guarantee you, you don’t have proper attribution. We have proper attribution. Everything is taken care of, guys. This is so you can just blow up and get insane leads for your clients.

I’m gonna also, besides that link, so that you guys can look at it and just see how good the posts look … Remember, that’s an RSS feed going into Google My Business. All right? That’s how great it looks. Let me also share our marketplace because we have an MGYB if you’ve been with us long enough you know what that stands for, marketplace. It’s free to join. Guys, right now, what we’re offering is video carpet bomb. It’s a service where you can go and just literally find out where you can rank a video in a short period of time. We have a great VA, he’s trained.

Go join the auto poster, it will be available through MGYB.co, and we will be adding other services and products as we go along. It’s in the beginning but we wanted to get this out right away because these are the two easiest methods to go and find out where to rank, as far as videos, and how to get leads and push content because you do need content for Google My Business system. So the easiest way to do it is to schedule it and auto post. How cool is that? I mean, it’s like I said, you train the VA, you don’t have to do shit except to sell it to a client and collect the money, guys. That’s it. It’s that simple. You guys, “No, it can’t be this easy.” Well, yes, it really is. We’ve really made it simple for you guys to go and make money.

Adam: All right, guys. Yeah. Let’s get into questions and then before we wrap it up I’m gonna drop a link in. I wanted to remind everybody we got the live event coming up in October. We still got seats open. We’re gonna cap that at 25. It’s gonna be the weekend of October and October 21st in Washington DC, including our beautiful faces along with some guest speakers, including Jeffrey Smith. So if you’re interested, again, that link will be on there and we’ll touch on that again towards the end. But let’s go ahead and dive into the questions.

Bradley: Yeah. Just quickly I wanna mention anybody that goes to checks out the MGYB marketplace, which is Make Google Your BITCH, just in case nobody knows what that meant. The video carpet bomb offer, that’s actually I got the idea from a colleague of ours, Randy James, and we kind of refined the process together and I trained the VA how to do this really well. The offer that’s in there right now, we should have two offers actually, I just pinged Marco in chat and Slack, but we’ll get the other offer in there.

But essentially the two ways that I’m using that is: one, if you’re doing lead gen, it’s fantastic because what we do is take a particular location and then we gather all of the locations like townships, boroughs, all that stuff within a 20-mile radius and then we create a list of … You can have up to three keywords appended or and in the locations appended to those three keywords.

Let’s say that you end up on a 20-mile radius with 60 locations and you got three keywords, so that’s 180 keywords that you would be targeting. All you need to provide is the three keywords and the central location and then the video file and a thumbnail, if you want a custom thumbnail, and then the call-to-action, which will be placed in the video description, which is typically going to be an NAP, if you’re doing local stuff, which is what we suggest.

No, I didn’t, Marco. But anyway, I don’t remember saying that anyways. We’ll cover that later. We’ll get that set up for next week.

Anyways, it’s really good because I mean, out of like 180 videos that we’ll upload, we can’t guarantee any certain number of them, but I typically get anywhere between 30 to 50 videos ranked on page one for that. Now it’s great for lead gen because you can start to generate leads right away. You can also find low-hanging fruit. So it’s like poking keywords as well, right? You can find keyword opportunities that you can go ranked some more long-term assets for, web pages, social media, web 2.0, anything like press releases, anything like those whatsoever.

But then there’s also an alternate method that I’m using that for that works really freaking well. It’s for prospecting purposes, guys, and for closing sales or closing clients. One of the best things that you can do is, once a conversation has been initiated with a prospect, so a potential client, when you go to make your proposal or your pitch for whatever services that you are offering, we have a lesser version of it that, again, will get this added in within the next week, it’s for a 10-mile radius in one keyword.

Essentially, what we’ll do is, let’s say, with three keywords in a 20-mile radius, like I said, maybe return 60 locations or 60 place names, right? With the 10-mile radius, it might be 30 or 25 place names and you get one keyword. So it will create the same campaign, one keyword appended with the 25 or 30 locations, and it will upload it. Out of that you might get five to 10-ish videos ranked and it’s gonna be inexpensive, 20 or 25 bucks is what we’re gonna charge for that. So that when you’re pitching the client, when you’re giving them a proposal, you can also send them the results with their video that you branded for them, with their brand name, with their contact information, their NAP in the description. You can use that as a deal sweetener for your proposal.

That works really, really, really well. I’ve used that method over and over and over again for impressing potential clients so that when I go to … Because think about that, how many companies show results when they present the proposal? Very few, right? Because he wants to do any work. But I trained a VA to do it, right? My VA, for me, the cost is a few dollars. I can have a campaign, a video carpet-bomb campaign that I can submit with the proposal and say, “Look, just to show you that I know what I’m talking about and I can get you results quickly, I did this for you at no cost and I included it with the proposal and there’ll be a spreadsheet with the links and the keywords that it’s ranked for.”

So they can go verify it themselves, and it’s their brand name their call to action, their contact information, and NAP on the video, so it’s like branded for them. I’ve gotten a lot of prospects and clients that have come back and said, “Wow, that’s really great. Thank you for doing that. Nobody’s ever done that before.” So it works really, really well. Besides doing lead gen stuff or providing that as a reselling service for your clients, which you could absolutely do, it’s also a great way to land clients and impress them. So definitely check that out. We’ll get the prospecting plan for that put into the marketplace within the next week or so.

Okay. All right. Let’s get into some questions. That went a little bit longer, but we had a lot of news to share. All right. Let’s get this backup. Oh, yeah, I love that gif, by the way. All right.

Is The Syndication Course Still Relevant Since It Has Been Released In 2015?

The first question, Richard, that was already answered by Chris. Chris reposted one from Support, it looks like. “Is syndication still relevant?” This is from Renee Ward. “I have your course from 2015. There have been so many SEO changes since then, seven to eight this year, and I was wondering if it’s still worth the trouble to syndicate. Also, are there any negative repercussions since Google is so picky nowadays.”

No. Renee, it’s absolutely still valid. Again, it’s still the very foundation of everything that we do. Other than some of the newer stuff that we’re doing with GMB, we’re able to get results without using syndication networks. We still recommend that you use them for many, many reasons. Number one, syndication networks help to validate the entity. Right? That’s incredibly important, especially now, more so than it was in 2015 when we first launched the course. Right? That really wasn’t even much of a concern back then. Now, it is. So, validating the entities, number one.

Number two, you’re amplifying your content. Go do a Google search for content amplification and you’ll see there’s a ton of different services out there and the definitions are all pretty much the same. That’s basically getting your content that you publish on your blog or your website everywhere that you can. That’s what content amplification is. So all we’re doing is automating it using IFTTT and our Syndication Academy methods. Right?

Think about it, all of the major news and media sites and the major blogs, the author’s will syndicate their own content that they’ve published on those sites to their own social media profiles, their own professional profiles and such. So why is that any different than what we’re doing? It’s not. Guys, it’s not. This whole myth that, you know, it constantly comes up, and I’m not picking on you, Renee, by the way, but we get the question that comes up often.

By the way, just a quick aside, Renee, that a lot of these questions, especially this one, is also answered in our knowledge-base, which you can find at [email protected]. We have frequently asked questions there categorized by product. If you go to the Syndication Academy Frequently Asked Questions at [email protected], you’ll see a lot of these questions are already answered.

But for the benefit of everybody here today, I’ll go through it again. That is, we get a lot of people say, “Well, what about duplicate content?” Guys, duplicate content only exists when it’s on the same domain. If you have 10 pages on your domain or posts and they’re all the same freaking content, that’s duplicate content. It’s not duplicate content when it’s republished on other domains.

If that were the case, press releases wouldn’t work. I can tell you beyond a shadow of a doubt, and so can the vast majority of our members that are using press releases, we launched an entire product specifically on how to use press releases to rank especially local stuff, and those are all duplicate content. Right? It gets published at one place first, whatever the originating press cable services that you’re using. Then from there, it goes out to the press wires and just gets picked up by any other syndication partners that are part of that press cable service. Right?

It’s the same freaking press release, not a single word has been changed on it across all the places it’s published to, which are typically 200-plus other sites, some cases 400, 500 sites. Right? It gives an absolute quick boost for ranking, especially for local stuff. If duplicate content was an issue, then press releases wouldn’t work. But they work and they work incredibly well.

My point is no. Guys, you’re sharing your own content to your own branded properties, which is natural, It’s normal. In fact, it’s kind of expected nowadays. Right? So, no, there is no negative repercussions. Where the negative repercussions come in is when you start to try to gain the system and add a whole bunch of persona-based networks and secondary syndication networks and you don’t take steps to mask or reduce your footprint.

There is no footprint when we’re syndicating to branded properties. In fact, we are claiming our footprint. We’re literally posting a flag up and saying, “Hey, come check us out. This is our content on all of our sites.” Right? We’re actually, literally, broadcasting our footprint to our own branded sites. But when you start to syndicate content, the same content to other networks that have nothing but your branded content on them and their persona-based networks, now that’s clearly to manipulate search rankings. And that can cause problems.

However, we teach in Syndication Academy also how to reduce that footprint and still have effective secondary syndication networks. I don’t typically recommend that, it depends on how many sites you’re managing. If you’re just managing one site, it’s a great strategy. If you’re managing a dozen sites, it’s not, because it’s a lot of work and it’s a lot to maintain.

Again, we cover all that stuff since 2015. There have been many, many changes, in fact, that’s why Syndication Academy 2.0, which is what we’re in currently now, which was launched, shit, I think a year and a half ago now. I think we’re on update webinar 22 or 23, so it’s almost two years now. We update it every month. Again, there has been changes but we stay on top of it.

In fact, our guest that’s on today, Rob, he’s actually going to be taking over the Syndication Academy Update webinars here soon. In the near future, he’s gonna be taking over handling and hosting the Syndication Academy Update webinars. Anyways-

Rob: I promise not to do those from my car too. How about that?

Bradley: Yeah, I hope so. Anyways, Renee, I would encourage you to come check out Syndication Academy 2.0. You could still take the training from 2015 and adapt it to today’s current standards. There’s no question you might have to do a lot of trial and error to figure it all out, or you can come join Syndication Academy 2.0 and it’s all laid out for you. Okay? Or better yet, another alternative would be for you to just buy Done-For-You networks so you don’t even have to bother with it. Just use the networks to your advantage.

Are There Any Issues Connecting Blogger To IFTTT In The Past Weeks?

Okay. Paul’s up. He says, “Hey, guys. I would like to know what is going on with Blogger? For weeks now when you go into IFTTT to connect to Blogger, Blogger won’t connect. If and when Blogger does connect, the recipes won’t work.” Well, Paul, first of all, I rarely ever go into IFTTT and connect stuff anymore because, again, we have a ton of virtual assistants that do all that stuff for me. So I can’t confirm, I’m not saying that what you’re saying isn’t true, Paul, but I haven’t experienced that problem myself. I haven’t heard anything like that coming from the build team either.

Not that I’m plugged into the build team all the time, but typically it goes through the support channels and ends up in my lap when it comes to Syndication Academy stuff or syndication network stuff and I have not heard that. I don’t know if it’s a specific issue with you, Paul, or your Blogger account or whatever. I don’t know. First of all, I would question, I would ask you, have you tested other Blogger accounts instead of the one that you’re talking about here. Yeah, because it might be an isolated issue.

If it’s not an isolated issue, in other words, if this issue is across more than one Blogger profile, then I would reach out to IFTTT support and ask them what the problem is. Because again, I don’t work for IFTTT, I just learned how to use the shit out of it for my own benefit and then taught you guys how to do it. But again, I would contact IFTTT support and ask them specifically because they would be much better and give you much quicker reply than I would. Okay?

However, that said, I have put that already on my list because I saw your post earlier today, Paul. I put that on my list for the next Syndication Academy Update webinar to test and see if there’s an issue; and if so, try to find a workaround. Right? That’s typically what we do, guys. Remember, I do not build networks anymore really. I very rarely ever do that because, again, I’ve trained so many damn VAs to do it, I don’t have to. So I don’t get to experience these issues until it’s brought to my attention.

But then when you guys bring it to my attention, or if one of our network builders brings something to my attention, then I put it on the list for Syndication Academy Update webinar, and then I go in and I test. Right? I go in and I try to find a workaround, see, first, confirm if it’s true, then try to find a workaround. If I do, I let you guys know; and if I don’t, I let you know. Either way, I let you know. That’s part of the Syndication Academy Updates.

Rob, just so you know, it’s probably gonna get dumped in your lap. There you go.

Rob: I figured.

Bradley: Put it on your list, Rob. Play with Blogger. But just for that, let’s just check one thing. I don’t know if it’s existing. Let’s see if existing sites are having the same problem or existing networks, probably not. This one seems to still be working. I’m still looking at some of my … That one was just posted on July 6, so that was five days ago.

Yeah. I don’t know, it looks like, because I’ve got a ton of syndication networks. The one that I just picked up looks like it’s syndicated just five days ago, which was I think the last time I have a VA that does the videos for my clients. That was one of the videos that was done, one of the rep videos, it’s David Sprague’s product. It looks like that one was fine.

Again, Paul, I’d say it’s probably an isolated issue. But if it’s not, just contact IFTTT support. We’ll look into it though, it’s on the list. Okay.

“Also, when you go into settings under Post and Share, you can’t turn on the auto share to G Plus page. Are you guys having the same issues?”

Don’t worry about it, Paul. Google Plus is dying. They’ve already dug the grave and it’s halfway in the grave. It’s about three feet underground at this point. I’m not kidding you. Google Plus is dying. That’s why any of you guys are probably within the last couple weeks, many of you have probably received notifications from Google Plus saying that they were going to delete your page because it hasn’t been posted to in a while, if you have any pages that haven’t been posted to in a while. That’s just more evidence that Google is absolutely removing Google Plus from the Google ecosystem.

Which I never thought would happen, I honestly didn’t. I mean, I remember years … People have been saying, “Google Plus is dead for five, six years,” and five or six years ago, I used to think, no, there’s no way. Because remember, they integrated Google Plus. Google did. They forced everybody that used Google products to be on Google Plus and it was so much a part of the semantic web, what Google’s version of the semantic web was. The reason why is because it was an identity validator. Not an entity validator, but an identity validator. Does that make sense?

Because in order for you to be on Google Plus, you had to have a Google account, a verified Google account, like a profile. You couldn’t get on Google Plus as just a page or a business. You had to have a profile that was intimately attached to a specific person, right? Google Plus was an identity validator, which was used at the early onset of the semantic web engine for Google. Google’s version of the semantic web, right? But I guess they figured out other ways through all the stuff that Marco looks into like AI and machine learning and all that shit to validate entities without Google Plus. That’s why they’re slowly removing it from all of the Google products. I think in the near future it actually finally will be a dead product.

Anybody wanna comment on that? I’ll take silence as a no. All right. I’m gonna move on then. Is everybody still here? Because it’s rare to get radio silence like that. We should have crickets-

Adam: Yeah. First, we need to have like a real production studio. It would be fun to have some good sound effects.

What Are Your Thoughts On Josh Bachynski’s Statement On Emailing Google To Shut Down Google Sites?

Bradley: Yes, some crickets. That would have been funny. Okay. Armand is up. What’s up, Armand? He says, “I thought this was pretty interesting. I was listening to Josh Bachynski YouTube channel, good SEO channel, by the way, and they were talking about Google Sites giving a boost, which, of course, you guys know all about. Yes, sir, we do. What I thought was an interesting statement, is, he claims he could have it shut down tomorrow by emailing John Mueller of Google and telling him about it. You can see it here.” He dropped a link. “What do you guys think about this? I’m really mostly looking forward to the F-bombs we’ll hear from Marco.”

Honestly, I don’t know why Josh would say something like that. He could have it shut down by emailing John Mueller, maybe he could, maybe couldn’t. Why would he be flexing his muscles like that? I mean, whatever, why would you want to kill something that works for SEOs when you’re an SEO yourself? I don’t understand that. That would be like, why would you shit where you eat? You know what I’m saying?

Essentially, that’s what he’d be doing at that point. I’m not saying anything bad about Josh. Honestly, I don’t really follow his channel or any of that stuff because, as far as I know from years ago, it was a lot of white hat stuff and discussions between white hat versus black hat and all that. I don’t buy an any that shit. SEO is SEO. As far as I know, there are no hats. Right?

Adam: Yeah. The other thing I think is really interesting about this, and I can’t weigh in on the technical aspect of it, but I think that, yeah, Google’s messed around their own properties before, but they like this. This is getting their stuff more of their own stuff to show.

Bradley: [crosstalk 00:33:42]

Adam: Yeah. Maybe they turn back or something happens in the future, but it’s not like they’re gonna suddenly realize, “Oh goodness, Google My Business pages are taking up more real estate. We better do something about it.” That’s not gonna happen.

Bradley: Yeah. Marco, I know you’re anxious to say something.

Marco: All right. Let me start with this. Do you guys think Google is stupid enough not to know that their G sites are powerful? Do you think that they don’t already have enough fucking stupid telling them that it works this way and that it’s pushing a lot of juice and that it’s pushing their properties. Do you think it’s not already happening? I don’t want to mention names, but snitches get stitches. If he wants to go that way, he’s a fuckin’ retard because he’s done a whole bunch of dirty shit. I mean, Josh goes back to days when, I mean, the crap that was being done, he was at the forefront of that shit. So I don’t know what the fuck he’s talking about. All of a sudden he turned, he’s an angel and he doesn’t do shit. Well, fuck you and fuck John Mueller.

Rob: Hey, Remember, this is Hump Day Hangouts.

Marco: I don’t give a fuck, man. These fucking people, they pissed me off. Fuck him, fuck John Muller, fuck them all. We’re gonna keep doing it. We’ll do it as long as we can and if they take that away, we’ll just find another way like we always do, man. So fuck that, fuck you, and that’s what I have to say about it.

Bradley: Wow. Armand. Can we send Armand a T-shirt for firing up Marco?

Adam: Yeah. Armand, hit us up in Support. Also, I was gonna say hashtag POFU.

Bradley: Wow. Okay. Armand, since you fired up Marco for the day, you won yourself a T-shirt or a hat or something. So contact [email protected] and we’ll send you something.

Adam: John just wrote on the page. He said, “How do you really feel, Marco?”

Bradley: Yeah, right. I was gonna say, guys, we’re not setting a precedent here. Please don’t intentionally try to piss Marco off just so you can get free stuff. Hump Day Hangouts will begin a downward spiral really quickly that way.

Do You Have Any Recommendations For Planning And Tracking Web 2.0/Syndication Networks?

Jim Wells is up next. He says, “Howdy, SM Gang. Thanks for the recommendation on Google PVA’s last week.” You’re welcome. So that’s Metro biz. Yeah, he’s great. Jim, I guess you contacted him right after Hump Day Hangouts or shortly thereafter because he came pinged me on Skype and said thank you for the recommendation again. Absolutely, he’s a good guy.

Anyways, number one, he says, “Do you have any recommendations for planning and tracking web 2.0, syndication networks? For planning and tracking. I use mind mapping software for general plans. We’ll, we have a service monitor, Serpspace.com, Jim. A few aren’t aware of that. I don’t know if it has a visual editor like a visual tracker. Adam, can you comment on that?

Adam: No. If it continues to grow we might build something out, but yeah, you just copy-paste your info in and it does this thing and monitors and then backgrounds, you don’t have to.

Bradley: Yeah. So as far as for planning them, no, but it does monitor them. What’s great about it is if you order Done-For-You networks from Serp Space they can automatically be imported into the network monitor, which will notify you if properties go down, or if they’re not posting, or if RSS feeds stops posting, like it stops detecting new items in RSS feeds. It does various things. It lets you know. So it’s a great way when you have multiple networks or dozens or hundreds of networks. It’s a great way to monitor all that stuff because otherwise a lot of times you just don’t know when stuff starts to break down. Right? Unless you’re manually checking yourself.

But as far as planning them, yeah, mind mapping know software is typically what I would. I use Lucidcharts. I like that a lot. That’s pretty much, in my opinion, the best mind mapping. I’ve used about a dozen of them and that was the one that I found to be, in my opinion, the easiest to use. It’s Lucidcharts.

Anyways, “But I was looking for a better solution to tracking which sites, networks, rings were linked and what content is feeding to them. I’ve been working on a Google Sheets solution, but it’s incredibly cumbersome.” Yeah. That was my issue because that’s what I was … I mean, I still manage probably 90% of my business through Google Drive, period, and I still use spreadsheets for everything too, but that’s part of the reason that we built the network monitor in Serp Space, was specifically so that you could see tier 1 networks on tier 2 networks and how content is feeding from one to the other and that kind of stuff. You are able to do that inside of Serp Space. The actual visual planning, we don’t have that yet. That might be something that we could do at some later time though.

What’s Your Opinion On The Number Of Google Sites To Use For Each Account?

Okay. All right. Number two is, “What’s your opinion on the number of Google sites to use for each account? Is there a limit to how many you place on each one? I think Peter Drew mentioned using eight before moving on.” Yeah. I typically don’t have more than a couple to up to eight. If I’m using Peter Drew’s Google sites generator software, then that specifically, yes, I’ll use eight Google sites or I’ll use the Google site with eight pages, which is what he recommends. It’s his software, he’s tested the shit out of it, and so is all his beta testers and all of his members now. So if that’s what Peter Drew suggests for using that, then I think that’s a good suggestion. I trust his judgment because he does a lot of testing.

But as far as the methods like for RYS methods, I’ll leave that one to Marco. But typically, for my RYS Drive stacks that contain a Google site, which all of them do. I think it should be standard operating procedure, when you buy a drive stack you buy the add-on the Google site, G site. Right? Because, to me, it’s really an incomplete … I mean, the way I look at it is that … I use the Google site as like the linchpin for the drive stack. That’s the main point that I drive all the relevancy from the drive files to the Google site and then I use the Google site to push relevancy to wherever I want. Right?

Again, I think those should be the same. As far as that, typically, I’ll only have the Google site in that drive stack account. But typically, like I said, I usually don’t have more than eight. I usually only have between two to four really in any one account. Marco, what are your thoughts?

Marco: I don’t know anything about Peter Drew to comment. I can only comment on what I do.

Bradley: Okay.

Marco: It’s one main stack with the script, plus G site. I mean, you’re killing half the power or more if you don’t push the all of that power to the G site and then that power to wherever it needs to go. It defeats the purpose of everything that we do if there’s no companion G site. Now the way that we do it is, if you need additional folders and files, well, those stacks in and of themselves that’s what a stack really is. It’s a folder packed with files the Semantic Mastery way. The way that we do it. The way that we interlink everything. Right?

The way that it’s done is really time-consuming and that’s why you’ll see that most other people will not go the lengths that we go to interlink everything and to give everything the power that it needs. The only thing is that the script takes up a lot of resources. If you install the script in more than one folder, Google is going to kill your G site immediately. I mean, no question. We see a time after time after time after time. One G site but multiple stacks as long as you’re only running one script in one of the stacks and that should be your main stack. That’s my opinion on that.

Bradley: Yup. He says, “Also, for Stacks, do you place anything else on those accounts? Seems like it might be a risk.” I’ve used some of my drive stack accounts the Google accounts for like creating Blogger accounts. It’s like another syndication point and things like that. I mean, typically, I don’t see, there is a bit of a risk. But I mean, I don’t think I’ve ever had, I don’t think I’ve ever had a drive stack terminated like the index was terminated from Google. I don’t think I’ve ever lost a Google account that was specific for just drive stack. What Marco says is true about the script and I’ve had that occur, but not when I’m just doing what Marco said, which is …

In fact, a lot of the Google sites that I end up with the drive stacks, I sometimes use the scripts on them. It’s just everything is static once it’s built out. Again, I haven’t had any issues with that whatsoever. The only time I’ve ever had a drive stack account terminated is when, like Marco said, I’ve had … When the script overburdened the servers and then they terminated that, they killed it. But other than that I have … I mean, I’ve got drive stacks, especially the early ones that I did that are … Because I built a few myself originally that were a bit like spammy and they’re still alive today. So I really haven’t had any issues. What do you say, Marco?

Marco: Again, yeah. The only time that we’ve had issues that we’ve had stuff killed off is when we overburden Google. Google doesn’t like leeches using their resources for free. If you pay them now, you can get away with all a whole lot of stuff. If you go through their API, you can get away with a whole lot of stuff. If you go through G suite you can get away with a whole lot of stuff. But if you’re starting off free, don’t overburden Google. You could do other stuff in there that there’s no reason why.

As a matter of fact, it helps to validate, again, you mentioned identity, but not only the identity, the entity. The entity is alive and well and it’s a living organism within this, the Gmail ecosystem, let’s call it. Right?

Bradley: Yeah.

Marco: So yeah, that’s what I would say.

Bradley: Okay, great. Great question, Jim. As always, man. He’s always posting a really question.

Rob: I was going to throw something in there also.

Bradley: I’m sorry?

Rob: I was going to throw something in there also. I think people lose sight of just the fact that Google, they develop drives in the Google site and all that stuff to be used by just standard everyday people. We’re just using it in a different manner, but we forget that driving a huge of ton at all universities, and high schools, and all over the country, at least in the state. I mean, my kid has Google drive stack for the classes they do. They look more spammy sometimes in some of my drive stack. I mean, they’re sharing and copying documents and moving along all over the place and you’ve got an entire high school and college classes running through Google and Google drive and sharing and replicating documents, and copying and pasting, and multiple duplicates of the same document.

Just stuff that you’re doing, I mean, just think of it like what were the regular college kid do or a high school kid. If you’re just making a bunch of documents and folders and sharing them and stuff like that, I mean, you’re basically hide in plain sight.

Bradley: Yeah.

Rob: Like you said, burden in their script and you’re using their computing power to automate a bunch of building and stuff, that’s when they take notice.

What’s The Best Way To Use Crowdsearch.me For Local Right Now?

Bradley: Awesome. Thanks, Rob. Kay Dee says, “Hey guys, what’s the best way to use crowdsearch.me for local right now? I bought it through a link Hernan sent to your future SEO click-throughs page but then saw your post here a couple weeks ago where you will not be implementing apps like that for GMB or money sites as they’ve been flagged.”

Yeah, that’s true. Now don’t get me wrong, guys. It still can be used. I just think it’s been deprecated quite a bit. I know it has because I used to use the shit out of it. I promoted crowdsearch.me for a solid two years because I used about 50,000 credits per month, I’m not kidding, because it worked really, really well. But as everything that we do in SEO, it became saturated and other products and services, PandaBot and a bunch of other ones popped up that started providing the … Serpify is one. Another one, I think … I don’t know, there’s a ton of them.

I actually did a case study test on those two, by the way. We tested four of them. Another one is John [inaudible 00:46:13] Rainmaker. I don’t know, there’s a bunch of services like that and I’ve done case study tests on many of them and found that … I didn’t even start the case studies until after I’ve realized that they weren’t working as well. Right? I started to see less and less results from using them. Okay?

But I’m not saying that there’s not still a place for it. I just don’t bother with it because it has become so ineffective that it’s not worth the trouble or the expense. I can get much better results by setting up other campaigns or using like YouTube, for example. I’ve talked many, many times about how to drive cheap traffic from YouTube, which is verified real people. Right? You can accomplish a lot of the same thing using traffic from YouTube. You can also hire Microtasks workers and although that’s not as effective as it used to be either for reasons of their search history and stuff like that, like essentially …

Remember guys, Google keeps a profile of everybody. Right? They built a profile of Google users. So anytime you’re using Google and you’re logged into an account, they’re tracking what you do, they’re compiling history of your browsing history, and the types of content that you look at, the types of searches that you do, the types of websites that you click on and interact with and engage with.

Google creates a profile for each user. So even now when you hire Microtasks workers and you tell them to go to Google.com in the US and search for a particular keyword and then go find your listing on page one or page two, or whatever, all the way up to page 10 if you want, whatever page it is, then click on it. Then find the third word in the fourth paragraph and copy it and paste it into the answer box for the Microtasks dashboard. Right? So that way you know that they did.

Why do you do all these things with Microtasks workers? Think about. You tell them to do a search and a click. That’s what we call CT spam or click-through spam, right? That’s a signal to Google that somebody searched for keyword then found your listing. Then you ask them to find a particular word or a phrase or a sentence or something like that on a page that’s buried somewhere in the middle of page. So they have to spend some time searching for it, that’s time on site, or you can tell them to click through to another page, which is engagement time on site and also another click-through. Right?

So there’s a lot of different things that you could do to tell Microtasks workers. But the problem occurs where and why it’s becoming less and less effective is exactly what I just mentioned, because, if a Microtask worker is doing multiple searches per day for random shit all the time, then Google is going to build up a profile for them of, it’s likely that there Microtasks worker is doing CT spam.

I mean, think about it. Google, they’re not an idiot and either are their AI. Their AI systems aren’t stupid either. My point is, it’s not as an effective click. It’s not weighted as much as it would be if it was coming from somebody that has a relevant search history or has an interest or topical relevancy or some something in their recent search history that would make that click so much more valid or more appropriate, which means it’s heavier weighted click, which means it produces better results and a much higher level engagement signal.

So that’s where I’m talking about crowdsearch.me. You’ve got to think about that guys. Those are bots. Those are bots where they spoof the user agents, they spoof the IPs and all that, but even the IP ranges that these bots use are within specific ranges that have been flagged. Right?

So what I’m saying, to answer your question, Kay Dee, would be not to use it direct to money site. What I recommend using it for is referral traffic. It still works well for that. It also works well if you want to send traffic to press releases to help them to stick longer in the search results, because we all know that press releases rank really well quickly. Well, typically, rank really well quickly, but they don’t last for long, unless they get a high level of traffic.

But for that you can buy Fiverr gigs and I’d recommend Fiverr gigs. There’s several of them that I’ve recommended on many occasions publicly. Right? You can buy a $10 or a $15 Fiverr gig and boost the press release for a month, which I don’t know what you’re paying for crowd search, but me, I was buying 50,000 credits a month so it was rather expensive. Right?

Again, referral traffic and, by the way, if you want to learn how to do referral traffic, let me just see if I can pull this up for him real quick, or Kay, excuse me. Let’s go to-

Marco: While you’re pulling that up, I’d like to mention that the MGYB.co marketplace, we have real YouTube views.

Bradley: That’s right.

Marco: You could add a call to action where you send people to your website. You can’t get anything better than a real person watching a YouTube video clicking through to your website. I mean, that’s absolutely the best thing that can happen for your website because the referral is YouTube. That’s what it is.

Bradley: Yep. I just wanna see, here’s another one. I’m gonna drop each one of these links. Because I’ve done extensive training on that as well, so stand by for just one minute. This is the … Okay, yeah. This is the one that I wanted to share. Okay. I did this. Look when was this published. September 26 2015, guys, is when this was published and it’s still valid. It’s still relevant, this video. This is how to set up … and I did it with Jason Johnson of the Syndwire Black Facebook group.

Anyways, again, this is almost three years ago and this is still valid for a good way to use crowd search for referral traffic. Then there’s also probably a Hump Day Hangouts clip here too that I could post. Look at, it’s awesome. That’s from Fist Fight. Wayne Clayton, that’s awesome. That was a funny ass movie, by the way. I thought that movie was hilarious.

Rob: Referral traffic.

Marco: It should say “Snitches get stitches, bitches.”

Bradley: That’s Ice Cube. It’s a funny ass movie. Anyways, we got to keep moving. Yeah. I’m sorry about going so long on crowd search thing, guys. But that’s a great question though, Kay Dee. Yeah, I don’t recommend using it so much anymore unless you’re using it for very specific purposes because there are alternate better ways to get traffic and real traffic too.

Is Page Rank Important As Domain Authority Is?

Okay. Peter from Poland, “Can you define PageRank and its importance? Is it as important as domain authority?” Honestly, I’m not gonna take the time to define PageRank because it’s a metric that we don’t have access to and we haven’t for years. So it’s really no sense of me even trying to … I mean, honestly, Peter, your question is still a valid question. But, is it as important as domain authority? No, because I don’t care about any of those metrics anymore. I stopped caring about proprietary third-party metrics several years ago, at least two years ago.

I honestly don’t care about trust flow, topical trust flow, domain authority, page authority, domain rank. I don’t give a shit about any of those. Honestly, I don’t care because we were able to get results whether the metrics say they should have results or not. We focus on relevancy, traffic and authority. Right? ART, which is what Marco always talks about.

Marco, what does ART stand for again?

Marco: Activity, relevance, trust and authority. Activity on the link, the relevance on the link, both destination, and the origin, and then the trust and authority both of the summation and the origin of the link. There you go, boom. But we don’t-

Bradley: But to be clear, we’re not talking about domain authority. When we say “authority,” we’re not saying domain authority.

Marco: No.

Bradley: Right.

Marco: It’s whether it’s authoritative to Google.

Bradley: That’s right.

Marco: That’s all we care about. That refers back to pay track and again, yeah, I’m not gonna get into that. I will say it’s alive and well. It’s part of the rankings core algorithm. First, it gives you a PageRank, then you get an overall ranking score. That’s what that’s about. It’s alive and well. We don’t give a shit because we trigger those the Semantic Mastery way.

Bradley: That’s right. Guys, again, when you rely on third-party metrics, they’re not always accurate, guys. They’re a really good educated guess, but they’re not accurate because none of those, Majestic AH reps, Moz, none of them worked for Google. Right? I just I stopped relying on metrics. Years ago, we used to be able to manipulate domain authority and just ranked by manipulating domain authority. Well, Google killed that. It’s no longer … Unless you’re like above 80 or 85 domain authority, it’s really difficult to manipulate domain authority for ranking purposes anymore. Again, we just stop worrying about it.

Good question, Peter, but I would say focus on an RT instead of working on third-party metrics. Okay. Matias. We’re gonna be running out of time and I was worried that we weren’t gonna have enough questions today. You guys jumped in and posted a whole bunch. So anyway, all right. Matias … I don’t know if I’m saying that correct or not. Forgive me if I butchered it. He says, “Hi guys, thanks for all the content you put out on the channel for free. It’s a great reference.” You’re welcome. We enjoy this.

Does Having Different City Name In Facebook And GMB Listing Cause NAP Inconsistencies?

By the way, what is this, episode 192. So we’re getting close to 200, which we’re gonna do a celebration episode then. Then at 208, it would be our anniversary. We’re gonna have a really big celebration for that says. He says, “I got two short questions. I have a verified GMB listing and when setting up the Facebook profile, the city name displays differently. Facebook only allows picking from a display menu. Will this cause any NAP consistency with my GMB profile, which I prefer not to touch?”

No. I wouldn’t worry about it, Matias. I would not worry about that. I mean, thing is if you’ve got a Facebook profile and you’re setting it up as a place of Facebook place or whatever and it’s gonna force you to select a city name instead of whatever you have listed, then just use it I wouldn’t worry about it you know too much. Again, sometimes that kind of stuff is gonna happen and you have no choice. So I really wouldn’t worry about it.

All right, let’s see. “Or should I hide the address in Facebook?” I would. If it’s a storefront and you want people, because remember, there is a lot of people that use Facebook for finding local businesses and stuff like that. So if you’ve got a point of sale, a storefront where people come to the business location, then absolutely I would want to have that listed because otherwise, you may lose customers.

You may lose customers for an SEO benefit. Does that make sense? and I don’t think that’s right. You should be focusing on generating customers, not just SEO, if that makes sense. I know they go hand they kind of work hand in hand, but various traffic on Facebook, there’s no question. So I would rather have that displayed if. It’s a service area business then yeah you can absolutely hide it right.

“By the way, I am displaying the address in GMB and wanna keep it that way.” Well, just remember, in Google My business, it’s a service area business where you serve the customers at the customer location and the customers do not come to the business location. Then as per Google’s Terms of Service, Google My Business Terms of Service, you should check to hide the address. Okay. You should only be showing the address if customers come to your business location, period. All right? So just keep that in mind.

How Do You Index A TLD Website (Business.Site) Without Setting It As Main Website In A GMB Listing?

All right. Number two, “For the same listing I have a TLD, top-level domain website, but I’ve also created the internal GMB website. Is there any way to index the business in that site without setting it as the main website in my listing?” Marco?

Marco: Yeah. I’m gonna to tell him to come to Facebook group and I will answer this question directly. I won’t answer it here because there’s something really special about that Google business site that I won’t get to in here. It’s information only for those people who paid for the course. Sorry.

Bradley: Yeah, that makes sense. Sorry, but that makes sense. That’s one of the insider secrets of that course.

Anthony, “MasterMIND versus RYS. I believe I need to learn more about where to sell this stuff. I have a pretty good product but no community to learn more about how and where to implement. Makes sense?” All right. I’m going to give you my opinion, which would be the MasterMIND. Only because RYS is specifically about RYS in its methods where MasterMIND is all encompassing digital marketing training and education as well is business building, mindset, all kinds of stuff, motivation. There’s small group MasterMINDs, MasterMIND, it encompasses so much more than just a specific method.

I’m not saying anything bad about RYS. RYS is freaking awesome, guys. It kicks ass. But it’s about a particular method. MasterMIND is more about building your business, period. I mean, that’s not just marketing, it’s everything included. So that’s my take on, anybody want to say otherwise?

Marco: No. I’m the co-creator of RYS Academy Reloaded and I totally agree with you, MasterMIND first. You’ll get a discount for RYS Academy, but I would also tell you to pick up Local GMB Pro-

Bradley: If he’s doing local.

Marco: Yeah. Even if it isn’t because that’s gonna help him with his entity and brand and brand plus keyword recognition. As I said, I’m starting a national campaign that I’m gonna be working on and I’m gonna show how this shit works nationally even though you might have a local address.

Bradley: Okay. I’m gonna stay for about five more minutes guys, if anybody needs to bounce please feel free, but I wanna try to get a couple more of these. John, it looks like you and Anthony got the same memo today, apparently. Unless John posting the same question twice or Anthony posting the same question twice with two different profiles, one way or the other.

RYS vs Mastermind

Anyways, “MasterMIND versus RYS, I believe right now I need more of a community than another tool.” Well, neither one is a tool. Both MasterMIND and RYS are communities. RYS is also a particular method, but it’s not a tool. Right? “I need to see how others are working and where they’re going. I love the special offer case study. That’s the kind of insight community I feel to get a breakthrough. Makes sense?”

Yeah, it absolutely does, John. That’s what the MasterMIND is all about. Again, don’t get me wrong, RYS also has a community because we have a Facebook group for that. Marco and Rob are very active in there, I’m not, because that’s their baby. Right? But MasterMIND, again, either one is good. They’re great really, but MasterMIND again is all-encompassing. It covers so much more than just digital marketing or just SEO. Right? It covers a broad spectrum of topics and business-related topics.

Rob: I would say from hearing the question, I would mimic what both you guys said, MasterMIND first. Go out make some money, and then you get a discount on RYS, back it up and it just helps to take your business to the next level. But overall, MasterMIND.

Bradley: Thank you, Rob. Guys, don’t forget, when you join the MasterMIND all of our other products you get either if they’re under 300 bucks you get them for free, if they’re over 300 bucks you get a 30% discount. You get first access to all of our new products or new done-for-you services. You get first crack at then, we bring beta testers in for all kinds of new stuff all the time. Guys, MasterMIND is my baby. All of our baby is Semantic Mastery, but what I’m saying is like that’s that’s where my heart lies, is with MasterMIND, there’s no doubt.

Rob: Yeah, for sure. If you come and immerse yourself you will change your business.

Bradley: That’s it.

Rob: Period.

Bradley: Wayne was picking on you, Rob.

Rob: That’s good. I got thick skin, Indiana boy.

Why Bother With The Short URL In GMB Posting?

Bradley: John says, “Why bother with the short URL? Seems like a lot of work for something no one will see unless getting stats from someplace like Bitly, which has its own problems?” Not sure what you mean for that John, unless you’re talking about the short URLs from the GMB post from this. That’s what Google gives us as a short URL now for the post, the share URL. That’s what they look like. That’s what you’re talking about.

If you’re talking about like Bitly links in a GMB post, I know some services auto add bit link shorteners for any links. For example Sendible which turned out to be shit, by the way. I know I talked about it because I had good … We’ve got our own GMB poster now so I don’t recommend using Sendible anymore anyways. But before our poster was ready, I was using Sendible for GMB post automation and scheduling and I trained a VA to do it for our client work and stuff. Essentially after 100 GMB posts, you can’t use Sendible any more clients and they say it’s an API issue with Google. Google won’t allow them to add any more than 100 images to any one particular GMB profile through the API, through the Sendible’s API connected to …

I don’t know why because our auto poster, we can do as many as we want. Well, Marco was tried to break it and he’s not being able to replicate the error that Sendible has. I contacted Sendible support and they literally said it’s a Google API issue and our hands are tied, we can’t do anything. I said, “Okay. Well, you’ve just lost my $200 a month. I was paying them $200 a month. I said, “Well, you just lost my $200 a month because this is an absolutely useless service.” So anyways, that’s how I feel about Sendible now. It’s garbage.

Marco: If I may, ours starts at 37 a month.

Bradley: Yep.

Marco: So there you go.

Bradley: Yeah. I know and, again, they should put that shit on their sales page. API limitation notice, you can only do 100 posts before it breaks. I mean, think about it why would somebody sign up, take the time to learn how to use a particular platform, integrate processes into their business, which is what I did. I created process docs and all that shit for my VAs, spend all this time developing this out and then within two weeks or three weeks we hit the API limits. It’s like, are you kidding me? That’s just a complete waste of time. Anyways-

Bradley: Well, there’s add hours too. I drop this into, if you want to go sign up and try it out, you can get like five free posts just to try it. After that, you got to move on but you get in there, see what’s up, what’s available, and try it. Just sign up, get your email and you get five free posts to try it out. I highly suggest you try it out because the power is there in the RS feed in and out. RSS feed out even has, I mean, it’s we’ve it’s been a tricked out Semantic Mastery style. We’ve created our links back to 301, not the standard 302s that you typically get from the API.

Marco: Yeah. We push power around. I’d like to just give a shout out to our programmer who has just been kicking ass. He’s the one, Rob tells them, “We need this,” and the guy just gets it done. Once you get hooked into a really good programmer you know all limits are off.

Bradley: That’s right.

Marco: The sky’s the limit with what what we’re going to do with this. Right now, it’s at that price. So jump in, get in where you fit in as I usually say.

Bradley: Yep. I love the comments here guys. We’re done with questions so we’re gonna wrap up. But I just wanna give a shout out to each and every one of you. First of all, I loved the comments about Marco’s rant. That’s great. Armand, like I said, hit us up on support. We’ll send you a T-shirt or a hat or something. There it was, Armand right there.

Dominic’s awesome. We just talked about MasterMIND and we have small group MasterMINDs where Adam set up a survey form and MasterMIND members go in and fill out the survey form. Then Adam pairs people up or matches a small group of people that have like or similar interests up for small group meetings where they’ll, like accountability groups, which is how we got started at Symantec Mastery. This is how my partners and I got started was because of an accountability group that I founded and they all joined. That’s exactly how we got started and here we are five or six years later. Right?

Dominic was in my small group. The first small groups that Dominic was in mine. Great guy, sold a brick-and-mortar business to go into lead generation and SEO for his brother’s remodeling business, which is fabulous like, you know, sold his own brick-and-mortar business to be able to get into full-time digital marketing, which is amazing, I think. So Dominic shout out to you. That’s awesome. Jim Wells, again thanks for your questions and please come join a MasterMIND as well, and John looks like you’re about to join the MasterMIND. That’s fantastic.

I see you bought some of the other products. You could have gotten a significant discount. Sorry about that, buddy. But come join us now because it won’t be the last product we relaunch either. Okay?

Marco: John, just hit me up in the Facebook group for our Local GMB and we’ll work out on how to make it all work for you so that you can start making money and start buying more of our shit. Our shit works, man. There’s no question. It works.

Bradley: All right. Thanks everybody for being here. I wanna bounce, it’s just the true diehard still here. It’s Marco, Rob and me. All right, guys. We’re gonna wrap up.

Rob: We got a problem.

Bradley: Yeah.

Marco: Might I add before we go, that I actually bit my tongue with what I really had to say. Anyway, I bit my tongue, guys.

Rob: That’s Hump Day Hangouts on a three second delay.

Bradley: Yeah, that was a rant earlier from Marco. That was a restrained Marco rant.

Marco: It was.

Bradley: A restrained rant. All right, guys. Thanks for everybody being here on our MasterMIND webinar. Tomorrow, we’re gonna be going over that fabulous GMB method that is just crashing it right now, guys. MasterMIND is a good time to join, if you haven’t already. We’ll see you guys next week. Thanks everybody. Thanks, Rob. Thanks, Marco.

Marco: Bye, everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 192 published first on your-t1-blog-url

0 notes

graypressmedia · 6 years ago

Text

Google My Business – What you must know!

Two similar business owners open up shop on opposite sides of the street. One business owner completes their My Business GMB Listing, while one business owner did not. How would this affect the two businesses? Considering 97% of customers read online reviews and 28% of consumers will call or visit a local business within 24 hours of search for a local business, the impact would be huge!

First off, what is Google My Business? It’s an easy to use and free tool that helps businesses manage their online listing with Google and Google Maps! This helps customers find your business over your competitors business. You can easily be found on the Map!

DID YOU KNOW: Google has been deprioritizing organic search results in favour of ads and what is known as “No Click Searches”

NO CLICK SEARCHES: When you search on Google, only to get all the information you need, without clicking on an search links. Example: Go to Google and search your town + weather, you’ll get the forecast without having to visit a website or click on any links. Search NHL, you’ll get the scores of last nights games without having to leave the Google search page.

NO CLICK SEARCHES will affect your business so pay attention! How you may be wondering… NO CLICK SEARCHES now account for 47% of all search queries and it’s only going to increase. And on Mobile, it accounts for over 60% of searches! Why is Google doing this. So they can keep them on their website even longer – instead of having them visit your website.

So it’s time to get your business listed in the NO CLICK SEARCHES. Adding your store / business to Google My Business is a MUST!!

Google My business is NOT new. It’s gone by some other names; Google Places, Google Maps, Google+, Google Local, Google Business.

Since Google would rather have you pay for an ad, they don’t want to send customers to your website unless they have to (or unless you pay for it). But, people will always use Google for local searches. So they built an entire platform for people to connect with your business, without having to leave Google. Google My Business will actually generate more traffic, customers and calls then your website will. So let’s continue with My Business set up.

Once you’ve added your information. You must verify your listing using one of the methods below:

Postcard

E-mail

Phone

Instant Verification

Bulk Verification (10+ locations)

Below are the five steps in order to complete your Google listing. #1 Add or Claim Your Google Listing

#2 Verify Your Business

#3 Choose the Category and Provide Contact Details

#4 Finish Your Verification and Receive a Postcard

#5 Add Your Business Description

Step #5 is the more important step in the process. Google will allow you to customize your listing with the important business information. You can add hours of operations, add a description specific to your business as well as adding branding: you logo, photos of your business & products as well as video. From there, you can create and publish a free website template from My Business with a banner image, a homepage, an posts, photos, videos, etc along with the essential information related to your business.

We understand that you’re busy running your business and may not have the time and/or knowledge to verify your business so we offer a Google My Business Listing service. Let us do the work and you reap the rewards. To learn more, contact us today.

from Google My Business – What you must know!

#Google My Business – What you must know!

0 notes

anchorsawaytat1 · 7 years ago