#hetuber

[hetubers]

He Tuber: Understanding the Rise of Influencers on YouTube

He Tuber, a rising star in the world of YouTube, has been making waves with his entertaining and informative videos. With over a million subscribers, He Tuber has captured the attention of viewers with his unique blend of humor and expertise.

In his videos, He Tuber covers a wide range of topics, from technology and gaming to cooking and DIY projects. His engaging personality and clear communication style make his videos both entertaining and educational, appealing to a diverse audience.

Whether you're looking to learn something new or simply enjoy some lighthearted entertainment, He Tuber has something for everyone. With his growing popularity and dedicated fanbase, it's clear that He Tuber is a force to be reckoned with in the world of online content creation.

Understanding He Tuber

Origins and Meaning

He Tuber is a term that has gained popularity in recent years. It is a combination of the pronoun "he" and the word "tuber," which is a shortened form of "YouTuber." He Tuber is used to refer to male content creators on YouTube. The term has been used to create a distinction between male and female content creators on the platform.

The origins of the term He Tuber are not clear, but it is believed to have originated from online communities that discuss YouTube and its content creators. The term gained popularity due to its simplicity and ease of use. It has become a common term used to refer to male YouTubers.

The meaning of He Tuber is straightforward. It refers to male content creators on YouTube. The term is not meant to be derogatory or offensive. It is simply a way to differentiate between male and female content creators on the platform.

He Tuber in Popular Culture

He Tuber has become a popular term in popular culture. It is often used in discussions about YouTube and its content creators. The term has been used in news articles, social media posts, and online forums. It has also been used in YouTube videos and podcasts.

YouTube has become a significant part of popular culture, and He Tuber has become a part of that culture. The term is used to describe a particular type of content creator on the platform. He Tubers are known for creating a wide variety of content, including gaming videos, vlogs, and comedy sketches.

Technical Aspects of He Tuber

He Tuber Plants

He Tuber, the popular YouTube channel, has been able to achieve its success through a combination of factors, one of which is the technical aspects of their content. One of the key technical aspects is the use of high-quality cameras and microphones to produce clear and visually appealing videos. This has helped to attract a large audience and keep them engaged.

In addition to the equipment used, He Tuber also employs skilled video editors who are able to create visually stunning videos that are both informative and entertaining. The use of special effects, animations, and other editing techniques adds to the overall quality of the videos and helps to keep viewers interested.

He Tuber Digital Platforms

Apart from YouTube, He Tuber has also expanded its reach to other digital platforms, such as the He Tuber APK. This platform allows users to access all of He Tuber's content in one place, making it more convenient for viewers to watch their videos. The APK also offers additional features, such as the ability to download videos for offline viewing.

Furthermore, He Tuber has also been able to leverage social media platforms, such as Instagram and Twitter, to promote their content and engage with their audience. This has helped to increase their reach and build a loyal following.

Overall, the technical aspects of HeTuber's content have played a significant role in their success. By using high-quality equipment and skilled video editors, they are able to produce visually stunning videos that keep viewers engaged. Additionally, their expansion to other digital platforms and use of social media has helped to increase their reach and build a loyal following.

Youtube Integration

Youtube as a Platform

Youtube is a video-sharing platform that has become an indispensable tool for content creators. With over 2 billion monthly active users, it is a great way to reach a large audience. Youtube provides a platform for individuals to showcase their skills, talents, and interests, and monetize their content. It is an excellent platform for businesses to promote their products and services and engage with their customers.

Youtube for Audio

Youtube is not just a platform for videos; it is also an excellent platform for audio. Youtube has an extensive library of music videos, live performances, and covers. Youtube has also launched Youtube Music, a music streaming service that allows users to listen to their favorite music without interruptions. Youtube Music has a vast collection of songs, albums, and playlists, and it is available on all devices.

Youtube for Families

Youtube has a separate platform for children called Youtube Kids. Youtube Kids is a child-friendly version of Youtube that provides age-appropriate content for children. It has parental controls that allow parents to restrict access to certain content and limit screen time. Youtube Kids has a vast collection of educational videos, cartoons, and games that are both entertaining and informative.

Media Conversion

Converting Youtube Content

He Tubers often need to convert Youtube content into different formats for various reasons. There are many tools available online that can help with this task. One popular tool is the Youtube to MP3 converter, which allows users to extract audio from Youtube videos and save it in MP3 format.

Another tool that is commonly used is the Youtube to MP4 converter, which converts Youtube videos into MP4 format. This is useful for those who want to download videos and watch them offline, or for those who want to edit the video content.

Some He Tubers also use video editing software to convert Youtube content into different formats. This allows them to edit the content and add their own personal touch before uploading it to their own channel.

It is important to note that converting Youtube content without permission from the original creator may be a violation of copyright laws. He Tubers should always check the terms of use for any tools they use to ensure they are not infringing on anyone's rights.

In conclusion, there are many tools and methods available for He Tubers to convert Youtube content into different formats. However, it is important to use these tools responsibly and within the boundaries of copyright laws.

Conclusion

He Tuber has become a popular figure in the world of social media. With a large following on various platforms, he has gained a reputation for creating engaging and informative content.

Throughout his videos, He Tuber showcases his knowledge on a variety of topics, ranging from technology to lifestyle. He often uses a mixture of humor and personal anecdotes to make his content more relatable to his audience.

One of the key factors contributing to He Tuber's success is his consistency in posting content. He maintains a regular schedule, which allows his followers to anticipate and look forward to his new videos.

In addition to his content, He Tuber also interacts with his followers through various social media platforms. He often responds to comments and messages, making his audience feel appreciated and valued.

Overall, He Tuber's success can be attributed to his passion for creating content and his dedication to his followers. His ability to connect with his audience through his engaging and informative videos has made him a respected figure in the world of social media.

[jahidur1999]

Fragmented information, "difficult to refresh" is a virtue

Artifact's information flow He Tuber selects popular articles from leading media, niche blogs, etc. Click on the content you are interested in, and then it will "guess you like" and push similar stories to you.

There is a small threshold for "Guess You Like It" - reading more than 10 articles. Artifact will also help you count the quantity thoughtfully, and then tell you which level you are at. If you read more than 250 articles, you are considered a top user at the top of the pyramid. When I clicked on a few articles related to mental health, it started pushing related content to me all at once.

At the same time, Artifact's algorithm pays more attention to the time and progress you stay on each article to serve your personal in-depth reading, rather than allocating traffic to the content with the most clicks and comments to cater to the reading preferences of most people.

If you turn on the "Full Page Reading" mode, you can remove advertisements and other irrelevant information on the original web page, making the reading experience more refreshing and immersive.

This also means that it is anti-commercial. Readers feel better, but no one reads the ads, and personal browsing traces are harder to track.

Led by algorithms, Artifact does not forget to intervene in human judgment.

The sources that appear here are carefully selected by the Artifact team and meet their subjective standards for content.

At the same time, important news should be visible to everyone, so the top of each topic category is reserved for headlines.

For example, "The International Monetary Fund says AI will affect about 40% of global jobs" under the "AI" category collects 18 reports to allow readers to understand this information more deeply and systematically.

If the algorithm recommendation makes you feel that it is nothing more than that, Artifact's other AI functions are based on the pulse of the times.

One is the summary function based on GPT-4, which helps you summarize the content of the article in a variety of styles to save reading time - a regular three-paragraph style, an emoji style like "Mars writing", a simple style that is friendly to 5-year-olds, and literary talent. The brilliant but wordy poetry style, the Gen Z style that laughs and curses online...

The quality of the three-part summary is actually quite good. It grasps the key points and does not make up random things. However, sometimes it makes people wonder, is there really a need for other summaries that are neither useful nor useful?

If I didn't tell you, you might not guess. The following emoji summary is about the American Critics' Choice Awards awarding the "Best Song" to "I'm Just Ken" from "Barbie", performed by Commander Gao's puzzled expression came out of the circle.

The other is the AI ​​function that kills headlines. Users can long-press an article that appears in the information stream to report that an article is not on topic and that too many people have reported it. When this article is displayed in the information stream, the title will use GPT-4. Rewrite.

The AI-rewritten title will only appear in the information stream, with an asterisk appearing next to it to remind users that this is not the original title. If they click into the article, they will still see the original title and text.

AI rewritten title (top) and original title (bottom).

The Artifact team discovered an interesting phenomenon—more users are opposed to clickbait than they thought.

[hasanurrahmanseoexpert]

Explore HE Tuber - Your Ultimate Video Platform

Welcome to HE Tuber, the ultimate video platform for content creators. HE Tuber is a powerful video platform that provides cutting-edge SEO tactics and effective monetization strategies for YouTube growth. That platform is designed to help content creators to achieve success on the world's biggest video-sharing website, YouTube.

HE Tuber: A Comprehensive Guide for Content Creators

HE Tuber provides content creators with a comprehensive guide for building their YouTube channels. With HE Tuber, content creators have access to proven YouTube tips and techniques that can help them grow their audience and create engaging content. One of the essential features that HE Tuber offers is video editing tools that enable creators to enhance their videos' quality and maximize engagement with their viewers.

Apart from video editing, HE Tuber also provides other essential features, such as analytics tools that let content creators monitor their channel's performance and measure their success. With these insights, content creators can make informed decisions regarding the types of video content to publish and their promotional strategies.

HE Tuber sets content creators up for YouTube success by providing them with everything they need to create professional-quality videos. Additionally, with HE Tuber's comprehensive guide for content creators, creators can learn essential tips and tricks for maximizing YouTube's benefits and building a thriving channel audience.

Mastering YouTube Channel Growth with HE Tuber

HE Tuber offers an array of tools and features that can help content creators master YouTube channel growth. One of the most important techniques is creating viral videos that resonate with your audience and encourage engagement. HE Tuber provides resources to assist in creating unique, shareable content to increase views and retain subscribers.

Optimizing video content is also essential for channel growth. HE Tuber offers insights and data to refine your video content and improve your ranking on the search engine results page. By leveraging these features, content creators can gain greater visibility and attract new subscribers to their channels.

HE Tuber's features also extend to maximizing reach through video sharing across multiple platforms. With integrated access to social media sharing, content creators can increase engagement, retain subscribers, and expand their reach beyond YouTube.

The power of viral video techniques, video optimization, and the capability to share audio and video content across multiple platforms make HE Tuber a powerful platform for mastering YouTube channel growth.

Effective YouTube SEO with HE Tuber

With over two billion active users worldwide, YouTube is one of the most powerful platforms available for content creators. However, with such a massive user base, YouTube SEO is crucial to help your content stand out and reach your target audience.

HETuber offers a range of tools and features to aid content creators in implementing effective SEO tactics for their videos. With HE Tuber, you can easily analyze keyword density, optimize captions, descriptions, and tags to rank higher on YouTube's search results.

Furthermore, HE Tuber stays up-to-date with the latest YouTube algorithm updates, ensuring that content creators are always using the most effective tactics to improve their search rankings. By leveraging the SEO tactics provided by HETuber, content creators can drive organic traffic and increase the visibility of their content on the platform.

Overall, the combination of HETuber and effective SEO tactics is critical to achieving YouTube success. With the right tools, content creators can enhance their content's searchability and leverage YouTube's massive user base to drive engagement, followers, and monetization opportunities.

Monetization Strategies Unleashed with HE Tuber

As a content creator, you can unlock various monetization strategies with HE Tuber. Monetizing your video content is vital to earn revenue, and HETuber offers several ways for you to do this.

Advertising Revenue

HE Tuber's advertising revenue program allows creators to earn revenue from ads displayed before, during, or after their videos. To qualify, YouTubers must meet specific criteria, including a minimum of 1,000 subscribers and 4,000 watch hours over the past 12 months.

Channel Memberships

With HE Tuber, you can offer channel memberships to your subscribers. This feature allows viewers to purchase exclusive content and perks, such as badges and emojis, to support you at a monthly fee.

Merchandising

HE Tuber's merch shelf feature makes it easy for content creators to sell their merchandise on their channel. You can showcase up to twelve products directly below your video, and viewers can purchase them seamlessly using the platform.

Content Sponsorship

With HE Tuber, you can collaborate with brands to produce sponsored content while earning revenue. Brands can sponsor content creators to reach a wider audience and introduce new products or services.

Monetizing your video content on HETuber is a straightforward process that opens doors to earning revenue. With HE Tuber's various monetization strategies, content creators can generate income and turn their passion into a profitable endeavor.

Leveraging YouTube Analytics for Success with HE Tuber

HE Tuber provides content creators with access to advanced YouTube analytics tools that can be leveraged to achieve high levels of success on the platform. By utilizing HETuber's analytics, content creators can gain a full understanding of their video content's performance. Insights into view counts, watch time, and other metrics can be used to optimize and inform content creation, making it more effective in supporting YouTube channel growth.

HE Tuber's analytics tools provide essential data on the demographics of the audience, allowing users to come up with content that better aligns with their audience's preferences. Advanced features such as real-time tracking of content can be used by creators to capitalize on high-performing content and pivot as necessary, steadily increasing their reach and followers.

By monitoring performance on HE Tuber's analytics dashboard, content creators can identify trends and make robust, data-driven decisions on YouTube engagement, unlocking unprecedented content creation capabilities. HE Tuber's analytics platform goes beyond merely providing data, as it also offers insights that assist creators in understanding and improving their strategies for content creation and audience acquisition. Thus the platform is a must-have for any creator serious about their YouTube channel growth.

HE Tuber's Cutting-Edge Video Editing Features

HE Tuber offers a range of cutting-edge video editing features to empower content creators to create professional-looking video content. These tools enhance the editing process and help to produce high-quality video content that stands out from the rest.

HE Tuber's editing tools are intuitive and user-friendly, making it easy for even novice content creators to edit their videos with ease. The software allows for precise cuts, transitions, and effects, enabling users to polish their videos to perfection.

One of the standout features of HE Tuber's editing tools is its ability to handle high-resolution footage. This feature ensures that content creators can edit videos of any quality without compromising the visual appeal of their content.

The software also offers a range of color grading, audio editing, and animation tools that enable content creators to bring their ideas to life. The video editing tools on HETuber make it easy to create engaging and visually compelling content that captivates audiences.

The Power of Sharing on HE Tuber

HE Tuber is more than just a video content platform; it's also a powerful sharing platform that enables content creators to increase their visibility, engagement, and reach with their audience.

When you share your video content on HETuber, you open up new opportunities to connect with your followers and fans. Not only can they easily find and view your videos, but they can also interact with your content in a variety of ways, such as leaving comments and sharing your videos on other platforms.

Through HETuber, you can share your video content on a variety of channels, such as social media, forums, and blogs. This sharing capability is a game-changer for content creators looking to build their audience and grow their brand.

Moreover, sharing on HETuber is easy and intuitive. With just a few clicks, you can upload your video content and share it across different platforms. HE Tuber's sharing platform is optimized for maximum engagement, making it an essential tool for any content creator looking to reach a wider audience.

Key Takeaways

HE Tuber is a valuable sharing platform for content creators;

Sharing on HE Tuber increases visibility, engagement, and reach with the audience;

HE Tuber enables sharing of video content across different channels;

HE Tuber's sharing capabilities are easy to use and optimized for maximum engagement.

HE Tuber's Mobile App for On-the-Go Video Creation

HE Tuber's mobile app is a game-changer for content creators who want to create and upload videos directly from their camera phones. With this feature, you can create videos on-the-go, without worrying about carrying bulky equipment.

The app offers a range of video editing tools that can help you create professional-looking content even when you're not at your desktop. Filters, effects, transitions, and titles— all of the features are available on the app. So, you can play around with your creativity even when you're on the move.

Moreover, the mobile app is easy to use and can handle videos shot with both, your camera phone or video phone. So, next time you're traveling, attending a conference, or just having a lazy day, you can create and upload videos in minutes using the HE Tuber mobile app.

Unlimited Uploads and Free Features on HE Tuber

HE Tuber is more than just a video platform - it's an entire suite of powerful tools and resources that content creators can access for free. One of the most significant advantages of using HE Tuber is its unlimited upload feature, which means you can upload as many videos as you want without restrictions or hidden fees.

HE Tuber's free features are also unmatched by any other video platform. From video editing tools to analytics, HE Tuber provides a comprehensive and user-friendly platform that helps content creators to create, optimize and monetize their video content.

With HETuber, you have access to valuable resources to help you grow your YouTube channel, boost engagement, and earn revenue. And best of all, it won't cost you a penny!

The Future of Video Content with HE Tuber

HE Tuber is not just a video platform, but a pioneer in the future of video content. HE Tuber understands the importance of creating innovative features and advancements to enhance the experience for both content creators and viewers.

HE Tuber's cutting-edge tools and resources aid content creators in producing engaging and high-quality video content. The platform offers features like video editing, viral video techniques, and effective SEO tactics. All these aspects of HETuber have played a significant role in the success of content creators.

The future of video content is bright with HE Tuber, as the platform keeps evolving and adapting to meet the needs of the industry as well as its users. HETuber continues to empower content creators every day and is on track to remain a leading force in the world of video platforms.

Conclusion

HE Tuber is the ultimate video platform for content creators looking to achieve YouTube growth and effective monetization strategies. With cutting-edge SEO tactics, mastering YouTube channel growth, and video editing features, HETuber offers valuable tools and resources for content creators to leverage. Its comprehensive guide, viral video techniques, video analytics, and unlimited free uploads assists in helping creators achieve success on the platform.

Furthermore, HETuber enables monetization strategies and provides insights into the importance of YouTube SEO to rank higher in search results. Sharing video content on HE Tuber enhances reach, engagement, and visibility with their audience. The HETuber mobile app allows content creators to create and upload videos directly from their camera phones, and its innovative features offer significant benefits to the future of video content.

Overall, HETuber is a game-changer that has revolutionized the video-sharing industry. Its unlimited uploads, free features, and cutting-edge tools provide content creators with a platform to showcase their talents and reach their full potential. Sign up today and experience the benefits for yourself.

FAQ

What is HE Tuber?

HE Tuber is the ultimate video platform for content creators, providing cutting-edge SEO tactics, YouTube growth strategies, and effective monetization strategies.

How can HE Tuber help content creators?

HE Tuber serves as a comprehensive guide for content creators, offering YouTube tips, video editing techniques, and tools to master YouTube channel growth.

What are viral video techniques?

Viral video techniques are strategies used to create videos that have the potential to go viral, increasing reach and engagement.

How does HETuber optimize video content?

HETuber provides insights on YouTube SEO and utilizes the latest YouTube algorithm updates to help content creators rank higher in search results.

What monetization strategies can be used with HETuber?

HETuber offers various monetization strategies, allowing content creators to generate revenue from their video content.

How does YouTube analytics impact success?

YouTube analytics provided by HE Tuber help content creators understand their audience, analyze video performance, and drive YouTube channel growth.

What are the video editing features offered by HE Tuber?

HE Tuber offers cutting-edge video editing features that empower content creators to create professional-looking video content.

How can sharing on HE Tuber boost visibility?

By leveraging HE Tuber as a sharing platform, content creators can increase visibility, engagement, and reach with their audience.

Is there a mobile app for HETuber?

Yes, HE Tuber's mobile app allows content creators to create and upload videos directly from their camera phones, enabling on-the-go video creation.

Are there any costs associated with HETuber?

HETuber offers unlimited uploads and free features, providing valuable tools and resources to content creators at no cost.

How is HETuber shaping the future of video content?

HETuber is introducing innovative features and advancements that have a significant impact on the success of content creators and the future of video content.

[sultanaislammow]

Switching to a service provider, the unit price per customer increased by 40%, and the messy fees were gone.

▶Offline light food brand Douyin operation HE Tuber manager, over 50 offline stores in Beijing + Chengdu

We have also encountered pitfalls when looking for Douyin operators.

In April this year, the agent operator gave us our first live broadcast. The GMV of the five-hour live broadcast reached more than 200,000 yuan, ranking third on Douyin’s local group buying life list in Beijing. Sounds great, but there's no money to be made.

Because points are raised based on sales, the agent operation keeps the package price very low. For example, a burrito priced at 32 yuan is priced at 27.9 yuan in the store, and the discounted price is 27 yuan on Meituan Takeout and our mini program. During the live broadcast, they directly marked the price to 19 yuan, which is almost 40% off; there is also a 35 yuan burrito. The chicken breast meal is priced at 28 yuan, and they sell 50 yuan vouchers in the live broadcast room for 35 yuan, which is equivalent to a 30% discount, which is 24.5 yuan.

In Douyin Live, the sales price has been discounted by 40%. In addition, the platform deducts 2.5% and the operator deducts 10%. The total deduction is 12.5%. We will definitely make no money.

In mid-May, we switched to another agent and by the beginning of June we had done a total of 4 or 5 live broadcasts. Although the cumulative GMV was just over 400,000 yuan, the unit price per customer increased by 40%. We have also reached an agreement with the agent operator. We will not pay the pit fee for the experts to visit the store. We will adopt a pure commission model, and the commission will be included in the 10% commission we give to the agent operator. In other words, we do not pay any additional fees except the commission to the agent operator.

We have more than 50 light food restaurants in Beijing and Chengdu, with annual sales of nearly 100 million yuan. Takeaways contribute 60% of our revenue, currently Meituan is the main one. We do Douyin mainly for exposure and to increase the awareness of young people. At present, the proportion of sales is not large and the write-off rate is not high. In May, the GMV of our Douyin live broadcast was only 400,000 yuan, and 210,000 yuan was written off, with a write-off rate of just over 50%.

But Douyin is also solving the problem of in-store verification. Previously, we used an in-store verification system called HuaLaLa, but it did not support Douyin, so we had to prepare a separate mobile phone for verification of Douyin group buying coupons. At the end of February, Douyin was connected to Hualala, and store cashier computers can directly scan Douyin’s QR code.

In terms of time period, Douyin is also stimulating demand in "off-season" periods such as Mondays and Wednesdays. In May, our live broadcasts will also be held on Mondays and Wednesdays. They will also focus on node marketing. For example, in May, we did "Xindong 51". We labeled the products with event labels. If consumers place an order of more than 50 yuan, the platform will subsidize users 2 yuan.

At present, our main transactions are still with Meituan. Meituan has not taken any action yet, and the platform deduction points have not been reduced.

3. The write-off rate of Douyin Catering reaches 50%, and the write-off rate in one day accounts for 50%

▶The leading service provider of Douyin life services, operating GMV of hundreds of millions in 2016

This year, the GMV target of Douyin Local Life has tripled, and service providers with average strength also want to get a share of the pie. As a result, many catering businesses complained that the current agent operators of Douyin Life Service have chaotic management and chaotic charging.

Last year, at the Douyin Service Provider Conference, there were only 8 catering service providers around our city. This year, the number has increased to more than 200. In the past, most of those who transformed themselves into Douyin service providers were e-commerce service providers. But this year, all kinds of people want to get a piece of the pie, such as BDs from Meituan and Koubei, and catering businesses. Now, Douyin’s local life service providers have a low threshold and only need to pay a deposit of 100,000 yuan.

However, we feel that the chaos is only temporary. Douyin will gradually tighten its policies and eliminate a group of service providers with insufficient capabilities. Therefore, the confusion in management and fee exchange is only temporary.

At present, Douyin is doing whatever it takes to provide good services to KA and SKA merchants, trying to create a number of benchmark cases. We mainly serve KA customers. We hold a meeting with Douyin once a month to connect with the person in charge of operations of Douyin’s life service provider.

We charge commissions to catering merchants, usually 3%-8%. The larger the merchant, the lower the commission point. For example, if a customer like Cha Momo has sales of over 100 million in a single day, we would be happy to do it if the commission is 1%.

Compared with Meituan, Douyin provides merchants with resources, including traffic and low deduction points. Douyin’s deductions for catering merchants are 2.5%, beauties (including haircuts and medical beauty) are 3%-10%, entertainment is 3%-9%, travel agencies are 6%, cars are 5%, and shopping is 5%.

Now, Meituan has been reducing the deduction points, from the original 8% (catering package) to 4%. Some companies even waive the fee, while Meituan only charges a basic service fee. Correspondingly, they signed an exclusive agreement with Meituan. Either the price of other channels must be consistent with Meituan, or they must offline Douyin group purchase, but the agreement was only signed for three months. Meituan is not a charity, and it is also looking at the effects of these countermeasures.

In our view, Meituan’s measures have little impact on Douyin. Merchants should conduct live broadcasts and conduct promotions on special holidays. Because Douyin has made inroads outside of Meituan, through live broadcasts and short videos, consumers’ orders are entirely driven by content.

The write-off rate of Douyin’s catering sector has reached 50%, and this number will only be 30% in 2021. For Douyin catering packages (or vouchers), 50% are written off in one day, 15% 

[zannatykhatun45]

How much money can you make by using the "Extreme Edition" app for a day?

"You can make money by reading novels", "You can make money by watching videos"...

There are more and more apps that claim to make money with just your fingers, such as various fast versions of apps, e-book apps, news and information apps, search apps, etc.

Many people enjoy it endlessly and  HE Tuber just "swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe, swipe" all day long.

Recently, an "aunt" posted screenshots of income from various "money-making apps" and went viral in the industry. She earned 6.85 yuan a day.

So how much money can you make by browsing this kind of APP in one day? Sanyan tested several apps today.

1. The total revenue of the six APPs may exceed 20 yuan, and new user gift packages account for the majority.

At 8:30 am, the author first tested the fast version of Douyin.

Since the author has never used the fast version of Douyin before, I got a limited-time benefit for new users.

The page shows that if you watch the video for 6 minutes, you will get a reward of 5.5 yuan.

Then the author started to watch videos, and also did a few "money-making tasks" along the way.

When you watch a video, there will be a circular progress bar, and you will get a gold coin once you complete a circle, which takes 20 seconds. When viewing images repeatedly and single still images, the progress bar will pause.

As of 10:30 am, the page shows that the author has received a total of 15,720 gold coins and a cash gain of 4 yuan.

The page also shows, "Watch for 6 minutes and get 3 cash deposits into Alipay."

The author's Alipay did automatically receive 3 rewards, totaling 1.59 yuan. The author speculates that this 1.59 yuan may also be included in the "5.5 yuan limited-time benefit for new users" mentioned in the previous article.

The ratio of gold coins in Douyin Express Edition to cash is: 10,000 gold coins = 1 yuan. Therefore, the author’s total income in two hours on Douyin Express Edition was 7.16 yuan.

Excluding the rewards for newcomers, if you simply watch videos, you will initially get a few hundred gold coins for completing a progress. After a while, it will become dozens, and after a while, it will become a few.

When the author completed the game for two hours, he only received seven or eight gold coins each time he completed the progress.

Calculated at 8 gold coins per time, to save 10,000 gold coins, you need to complete the progress 1,250 times, each time 20 seconds, which works out to almost 7 hours. That’s 1 yuan for 7 hours.

As for cash withdrawals, Douyin Express Edition can withdraw cash to bank cards or Alipay, with amounts of 0.3 yuan, 15 yuan, and 30 yuan. You can also choose to recharge the phone bill in amounts of 10 yuan and 30 yuan.

Then the author tested the Kuaishou Express Edition, which also had an exclusive red envelope for new users, worth 0.9 yuan.

Kuaishou Express Edition also has a circular progress bar when watching videos. It takes 60 seconds to complete a circle to get gold coins. The progress bar will also be paused during repeated viewing and single still pictures.

As of 12:30 noon, the author has obtained a total of 10,234 gold coins and 1.9 credits (can be exchanged for 1.9 yuan) in the Kuaishou Express Edition.

The gold coin exchange ratio of Kuaishou Express Edition is: 10,000 gold coins = 1 credit, which is 1 yuan.

Therefore, the author’s total income in two hours on Kuaishou Express Edition is 2.9 yuan.

Excluding newcomer rewards and simply watching videos, you can get more than 100 gold coins by completing the progress of Kuaishou Express Edition at the beginning, but only a few times. Then it will become dozens, dozens, or several.

When the author completed the game for two hours, he only had 2 gold coins for completing one progress.

According to this amount, to save 10,000 gold coins, it would take 5,000 progresses, each time lasting 60 seconds, which would take more than 80 hours. That is, it takes several days for 1 yuan.

In terms of withdrawals, the Kuaishou Express Edition has a “withdraw all” option, but it won’t be unlocked until tomorrow. There is a "first-time exclusive" cash withdrawal amount of 0.8 yuan, and the remaining cash withdrawal amounts are 2 yuan, 10 yuan, 20 yuan, and 50 yuan. You can choose to withdraw money to WeChat, Alipay, or bank cards.

Then, the author began to test Tomato free novels. Perhaps because I have used Tomato Free Novel before, in this test, I did not receive a newbie red envelope.

In addition to getting gold coins from reading novels, the author also completed several red envelope tasks.

When reading a novel, there is a progress bar in the upper right corner. You will get a gold coin once you complete it. It takes 30 seconds. If the page is not turned for more than 30 seconds, or if the page is turned forward, the progress bar will be paused.

As of 14:30 in the afternoon, the author has received a total of 50,432 gold coins and a cash income of 0.05 yuan in the "Summer Red Packet Grabbing" activity.

However, the two red envelope tasks and the gold coins given by the "7-day return gift for old users" accounted for 48,000. The gold coins actually obtained by reading novels can be said to be very few.

In addition, the page also shows that the gold coin exchange rate for Tomato’s free novels will fluctuate due to daily advertising revenue. Therefore, it is still uncertain how much cash these 50,432 gold coins can be exchanged for.

In two hours, in addition to doing other tasks, the author only received 2,600 gold coins in return from simply reading.

The withdrawal methods for Tomato Free Novels are divided into WeChat withdrawals and Alipay withdrawals. WeChat withdrawals include 1 yuan, 2 yuan, 15 yuan, and 30 yuan. Alipay withdrawals have an "exclusive" withdrawal amount of 0.1 yuan more than WeChat withdrawals. Others The withdrawal amount is the same. Among them, 1 yuan is "quick cash withdrawal", and 2 yuan requires "signing in for 7 consecutive days".

Then, I played Tomato Listen for more than an hour. A total of 23,174 gold coins and 1.25 yuan in cash income were obtained.

Among them, 1.25 yuan in cash income is a new user greeting gift.

Among the 23,174 gold coins, 8,888 gold coins were given as a meeting gift for the newlyweds.

Like Tomato Free Novel, the gold coin exchange rate here will also fluctuate due to daily earnings. It is currently unclear how much cash 23,174 gold coins can be exchanged for.

In one hour, the author earned about 12,000 gold coins just from listening to the book.

The withdrawal methods of Tomato Changting include WeChat withdrawal and Alipay withdrawal, and the withdrawal amounts are 0.3 yuan, 0.7 yuan, 2 yuan, 15 yuan, and 30 yuan. Among them, 0.3 yuan is "exclusive for new users", 0.7 yuan is "quick cash withdrawal", and 2 yuan requires "signing in for 7 consecutive days".

Then I browsed the fast version of Toutiao for a while. A total of 121,012 gold coins and 1.1 yuan in cash income were obtained.

Among them, 1.1 yuan in cash income is a red envelope for new users to sign in. Most of the gold coins come from new users’ reading tasks.

The gold coin exchange rate of Toutiao Express Edition is also affected by daily advertising revenue and will fluctuate, and the total revenue cannot be determined for the time being.

In addition to newcomer rewards and other tasks, the income from pure reading is about seven to eight thousand gold coins. There are more than 4,000 at a time, and more than 100 at a time with less. Since the author has not been using the fast version of Toutiao for a long time, I don’t know if it will be less if I use it for a long time.

In terms of cash withdrawal, Toutiao Express Edition has three options: Alipay cash withdrawal, bank card cash withdrawal, and phone bill recharge. Alipay cash withdrawal amounts include 0.5 yuan, 1 yuan, 15 yuan, and 30 yuan. Among them, 1 yuan is "exclusively for newcomers". The cash withdrawal amounts with bank cards are 3 yuan, 15 yuan, and 30 yuan. The recharge amounts for phone calls are 20 yuan and 30 yuan.

Finally, the author browsed the Wukong browser for a while and completed a few tasks. A total of 57,353 gold coins were obtained, which can be exchanged for approximately 1.73 yuan.

Among these gold coins, the 7-day red envelope and cash red envelope for newcomers exceed 45,000 gold coins.

Moreover, in addition to newcomer rewards, other gold coins are obtained purely by completing tasks. Either watch advertising videos, or jump to other platforms to read articles and news.

The withdrawal methods of Wukong Browser include WeChat withdrawal, Alipay withdrawal, and bank card withdrawal. In terms of cash withdrawal amount, the "newcomers only" for WeChat withdrawals are 1 yuan and 0.3 yuan, while the "newcomers exclusive" for Alipay and bank card withdrawals are 1 yuan and 0.2 yuan. The remaining withdrawal amounts are the same among the three, namely 3 yuan, 15 yuan and 30 yuan.

After half a day of testing, the total income I got from these apps can be determined as follows: Douyin Express Edition 7.16 yuan, Kuaishou Express Edition 2.9 yuan, Tomato Free Novel 0.05 yuan, Tomato Changting 1.25 yuan, Toutiao Express Version 1.1 yuan, Wukong browser 1.73 yuan. A total of 14.19 yuan.

Those that cannot be determined include: 50,432 gold coins for Tomato Free Novel, 23,174 gold coins for Tomato Listening, and 121,012 gold coins for Toutiao Express Edition. A total of 194,618 gold coins.

If calculated according to the same gold coin exchange ratio as Douyin Express Edition, 10,000 gold coins = 1 yuan, this part of the undetermined income is about 19.46 yuan.

It is worth noting that most of these determinable and undeterminable benefits come from gift packages for new users.

What if you are not a new user? How much can you earn?

2. Some people have earned more than 600 in total, and some people have stopped playing because they don’t like it. What are the user portraits?

The author also consulted some people around me, and there are also some people who like to use these money-making apps.

An old man in his 60s said that when he was free, he would use some fast versions of video apps. He used to use both Kuaishou and Douyin. Later, he felt that the fast version of Kuaishou did not pay as much as the fast version of Douyin, so he There are fewer swipes with fast hands.

From the screenshot of the withdrawal record provided by the old man, we can see that her cumulative income reached 636 yuan. However, this 636 yuan was saved after spending several years.

According to her introduction, there are many people around her who use these money-making apps. They are basically about the same age as her. They usually have nothing to do and are relatively leisurely.

A woman in her thirties said that she browses the express version of Douyin basically every day, and when she saves 15 yuan in income, she uses it to recharge her phone bill. As of now, her total income on Douyin Express Edition is 135.6 yuan.

In addition, she also said that she reads e-books on Tomato Free Novels basically every day. Currently, her total income from Tomato Free Novels is 42.38 yuan.

Another woman in her twenties said that she used to use Douyin Express for a while, but felt that the money given was too little. She did not make enough 100 yuan after using it for more than half a year, and then she stopped using it much. Her total income on Douyin Express Edition is 83.09 yuan.

It is worth mentioning that after she opened the Douyin Express version that she had not used for a long time today, she suddenly discovered that she actually had gold coin income during the period when she was not using the Douyin Express version, which was displayed as "Friends completed the task of watching videos."

However, the number of gold coins is very small, only a few, a dozen, or twenty.

The people I consulted who use money-making apps are either older or full-time mothers who take care of their children at home. They have plenty of time and can use them when they have nothing to do.

3. Some people earn a few yuan a day, while others earn thousands a month? Or play differently

On some social platforms, many netizens have revealed their profits from using these money-making apps.

Content posted by a netizen whose IP address is Jiangsu shows that her income from using these apps in recent days is: 5.26 yuan on July 7, 8.82 yuan on July 8, 20.26 yuan on July 9, and 20.26 yuan on July 10. 6.85 yuan.

Content posted by a netizen whose IP address is Beijing shows that his earnings were: 16.66 yuan on July 7, 16.41 yuan on July 8, 14.93 yuan on July 9, and 14.81 yuan on July 10.

There is another netizen who is more aggressive. He said that he can earn more than 1,000 yuan a month by playing Douyin Express Edition seriously, and he also shared an invitation code. The author speculates that his gameplay is to earn rewards for inviting new users.

The screenshot posted by the netizen shows that his cashable income is 4,458.89 yuan, and the accumulated income is 5,373.89 yuan.

If, as the author speculates, the above-mentioned netizen earns rewards for inviting new users, then it is normal for his income to be high. After all, the gameplay of “pulling people to earn commissions” has been around for a long time.

Judging from these income data, if you just "swipe" and spend a day operating these so-called money-making apps, you can basically get more than ten or twenty yuan. If there are no rewards for new users, you may only earn a few yuan or even a few cents a day.

If you really want to make money, judging from the time cost and benefits, it is obviously not cost-effective.

But if you have nothing to do and just want to make money, the software provider will make traffic, the users will get the money, and everyone will be happy.

However, when doing tasks, be careful to check the authenticity of some advertisements and be careful not to be deceived.

Author: Yuchen

Source public account: Sanyan Pro (ID: sycaijing), providing cutting-edge information on new technology, new consumption, and the new future.

This article is published with the authorization of Renren is a product manager cooperative media yanfinance. Reprinting without permission is prohibited.

The title picture comes from Unsplash, based on the CC0 agreement

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

[rafi420]

How to carry out public data authorization operations?

With the release of the "Opinions of the Central Committee of the Communist Party of China and the State Council on Building a More Perfect Market-oriented Allocation System and Mechanism of Factors" in 2020, data HE Tuber has officially become the fifth largest factor of production, and relevant exploration and research has been carried out across the country.

The "Opinions of the Central Committee of the Communist Party of China and the State Council on Building a Data Basic System to Better Play the Role of Data Elements" released at the end of 2022 is more in-depth around the data property rights system, data element circulation and transaction system, data element income distribution system and data element governance system. The basic principles have been clarified, and accelerating the circulation of data elements has become an urgent problem to be solved.

How to speed up the circulation of data elements?

The ideas last year and this year are completely different. Last year, more exchanges/trading centers were built one after another; this year, various places have targeted public data authorization operations as an entry point.

Just as the author had the same idea at the end of last year: public data is large in volume and of high value, and is an important part of the national data element system; and because of its generation process, management methods, content characteristics, etc., it is different from enterprise and personal data. In comparison, the ownership structure is clearer.

Therefore, the authorized operation of public data is a key breakthrough in the construction of the data element market.

So what is a public data authorization operation? How to carry out public data authorization operations?

Here, the author describes the overall idea based on what he sees and thinks:

What is public data authorized operation?

The official statement is to authorize specific market entities to, on the premise of protecting state secrets, national security, social public interests, business secrets, personal privacy and data security, develop and utilize information that is closely related to people's livelihood, urgent social needs, and commercial information held by government departments. Data with significant value-added potential.

The author believes that the popular understanding is that on the basis of the original openness of public data, for data involving personal or corporate privacy such as social security and provident funds, by authorizing specific market entities, on the premise of ensuring that the data is available, invisible and relevant security and compliance, Realize in banking, insurance, medical and other industries.

How to carry out public data authorization operations

As a brand-new topic, launching public data authorization operations must be a process of in-depth exploration by multiple parties. The author believes that the core of public data authorization operations includes the following five major links:

Legislative protection

For a long time, public data circulation has encountered many bottlenecks and blockages. For example, whether the local government clearly supports the authorized operation of public data, what are the rights and responsibilities of the big data bureau and the commissioned bureau, and where are the rights and interests of authorized operating entities protected, etc. This requires local legislation to provide legal explanations, so as to provide follow-up information for all parties. Work together to provide an effective grip.

At present, 18 provinces in my country have successively introduced local data regulations and legislation. At the same time, we can see that some prefectures and cities have also introduced local data regulations this year, such as Suzhou and Xiamen. A large part of them explains the circulation of data elements and the authorized operation of public data. .

System construction

Due to their particularity, laws and regulations cannot be elaborated on authorized operations of public data, so local governments need to introduce corresponding management measures.

The specific core content includes the responsibilities of relevant departments for public data authorization operations, corresponding public data authorization operation procedures, corresponding requirements for authorized operation market entities, security guarantee mechanisms, directions that need to vigorously promote utilization, etc., and must be compiled according to various local characteristics. .

At the same time, in order to speed up the progress of all departments, each locality must issue corresponding implementation plans, mainly including the lead party and time nodes of relevant work.

In addition, this work also includes how to grant operating rights to corresponding market entities, who will be responsible for platform construction, how to refine the revenue distribution system, etc. There is a lot of preliminary preparation work, which is also a problem that is currently being solved in various places.

Technical support

After the relevant system construction is clarified, the overall project construction needs to be started at this time.

The first one is platform construction, which comprehensively considers the differences in needs of various roles: For example, the data source department and the data management department consider more about which data can be authorized for use? How is this data desensitized? How to evaluate the value of data assets? How to carry out security supervision for the entire process and other issues, while operating companies pay more attention to how data products are processed and generated? How to authorize the information subject? How to price data products and other issues.

These functions are currently also the goals that various construction service manufacturers are focusing on research and development.

Scene mining

This is content that all roles are interested in, especially operating companies, because in layman’s terms this is content that can actually bring monetization value.

Here, the author can't help but express my gratitude for having been deeply involved in the exploration of operator data monetization since graduation. I have accumulated a certain amount of knowledge about the data required for business development in banking, insurance, retail, cultural tourism and other industries.

After coming into contact with the huge treasure of public data, related scenarios gradually became systematic with corresponding research and certification. At present, the author has sorted out at least 30 scenarios, and the data products derived from some scenarios are taking effect in relevant places.

At the same time, the author believes that the greater value of authorized operation of public data or circulation of data elements is to help industrial upgrading. How to strengthen the integration of factor chains and industrial chains is a key point that needs to be considered in various places.

Because common scenarios will gradually become generalized, the corresponding value will decrease. Industrial scenarios, especially those that combine local characteristics, will definitely improve the level of local economic development.

This is also what the author believes is the most important value of data as a production factor: promoting the deep integration of data elements with other production factors such as capital and technology; using data elements to integrate and forge various chains in market relationships; improving entities through the marketization of data elements economic operation power, thereby forming a coordinated development mechanism.

Take the biomedical industry as an example: In the drug discovery stage, target orientation requires the support of various international relevant databases. Basically, relevant biomedical research institutions need to spend corresponding expenses for procurement and analysis every year. If the operating company conducts unified purchasing and the data providers form corresponding data base products and supply them to pharmaceutical companies, then the R&D costs of pharmaceutical companies will be reduced. At the same time, in the clinical trial stage, the capital cost required for new drug research applications is very large. How to form a product in the enterprise research stage and a local investment mechanism also requires the integration of factor chains.

Therefore, judging from the current exploration in various places, some places are already building data element industrial parks. The author believes that we can wait for a while, and the ultimate form is to form a local data element industrial park. But the core prelude is the need to form factor services in all aspects around local characteristic industries, so as to help industrial upgrading on the one hand, and on the other hand to form an industrial park with local characteristics around these factor services.

Income distribution

Since in layman's terms, public data authorization operations are monetization, then how to price data products in various scenarios has been a long-standing problem.

Operators have been working on monetization for so many years and there is no specific standard method, so the author believes that a national standard is basically impossible, or very difficult. Theoretically, pricing methods are divided into cost method, income method, and market method. Currently, it is recommended to adopt the cost method. After all, there are not so many data products in various places.

So what are the general revenue paths? The author believes that it is divided into the following categories:

End-to-end revenue, the operating company directly faces the revenue of the utilization entity.

The operating company processes and forms data components for the benefit of digital business operators.

Annual registration fee for several merchants.

Data providers will take a commission from the trading volume of their data products.

Accounting and disclosure to improve operating company corporate assets.

[papriakter240]

They are all rushing towards commercialization, why do they have different fates with the same content?

In an era where everything is content and content is business opportunity, accelerating the monetization of various forms of content has become a top priority for many platforms.

QuestMobile data shows that as of May 2023, the average daily usage time of the 1.2 billion users on the entire network has reached 7.1 hours, an increase of 1.3 hours compared with 2019. With the improvement of 5G communications and smartphone performance, the trend of content and social video has already become a mainstream form .

In this context, players in Zhihu, Xiaohongshu, local life services such as Meituan, Dianping, and Ele.me, e-commerce platforms HE Tuber such as Taobao, JD.com, and even news information, travel services, etc. Add video content.

Users have mixed feelings about this change.

"Obviously I just wanted to watch short videos and relax, but I didn't expect that as I browsed, I became a shopping maniac and bought a bunch of products that I 'should need'." Chenchen said that it is difficult to resist these bloggers who appear at any time. Good product recommendations in the video. "I originally visited a late-night canteen, but ended up buying a bunch of dishcloths, kitchen storage bags, vegetable cutters, sterilizing chopstick holders, and a bunch of good-looking pots whose actual effects need to be verified."

"I just want to buy something, why do you keep showing me videos? There is no link after watching it?" After opening a shopping platform, consumer Xiao Xing complained: "I really just want to search for whose lamps are better. I didn’t think about watching ambient lights, eye protection lights, or a lot of grass-growing videos. The point is, I watched them for a long time and couldn’t find them.” In his opinion, “Today’s shopping platforms have changed.”

"Generally, before buying something, I will read the reviews in a certain book. After reading multiple reviews, I will compare the prices. Under the premise of ensuring the authenticity, I will buy the one with the best price." Xiao Yu, a consumer born in the 2000s, is very rational.

Indeed, video has long been integrated into people's daily lives and application scenarios , becoming the main form of carrying information, communication and even shopping .

It seems logical to explore more commercialization possibilities in videos. But can reality really live up to the platform’s wishes? After everyone flocks to it, can you really get a piece of the pie on this track that looks so good?

1. The short video is so popular that players are increasing their investment.

Video is becoming a mainstream trend. Whether you are chatting, shopping, finding restaurants, booking hotels, or watching news, you can feel the full video content of the App on your mobile phone.

When you open the Meituan App, the biggest change is that there is a "Short Video" section on the homepage. After opening, the first words that pop up are "Congratulations on getting a cash reward", "Watch the video and get cash", "Swipe up again and get a cash payment", stimulating users to continue browsing short videos. Judging from the current short video data, there are not many likes in the tens of thousands.

(screenshot)

Xiaohongshu, which is deeply involved in grass cultivation, also changed the "Shopping" entrance in the original bottom navigation bar to "Video" in the latest version upgraded at the beginning of this year, while the original "Shopping" entrance appears in the top sub-navigation bar. Column two. Many users have found that, apart from the interface layout, Xiaohongshu’s videos are almost “the same '' as Douyin Kuaishou. Functions such as reposting, commenting, liking, collecting, and sliding to switch videos are all mainstream forms of short videos. "Buy the same style" is also the same as the shopping cart function, but the difference is that the removed products will still be displayed.

This "routine" looks very familiar. When Pinduoduo launched "Duoduo Video" before, even going back further, the Kuaishou Express version used the same method when it was initially promoted - using cash to subsidize users who watch videos to attract traffic .

Tencent also has high hopes for video as a carrier. In an era where picture and text reading is the main focus, WeChat is the undisputed traffic overlord. Official accounts and Moments have become veritable traffic harvesters. With the arrival of short videos, Tencent is also looking for new traffic pools.

According to incomplete statistics, Tencent has launched nearly 20 short video apps including Weishi and Penguin Kankan, but has been unable to achieve a breakthrough. It wasn't until January 2020, when Tencent launched its video account, that the situation slowly changed. The WeChat video account is regarded by Ma Huateng as “the hope of the entire factory.”

If there is a sense of crisis, perhaps the e-commerce platform is even more so. In 2022, Douyin's e-commerce GMV will be close to 1.5 trillion yuan, a year-on-year increase of more than 70%; before that, the fastest platform to achieve annual GMV exceeding one trillion yuan was Pinduoduo, which took 4 years, but Douyin only took less than 1 trillion yuan. to three years.

As the big brother in the e-commerce world, Taobao has also been accelerating the process of video and content in recent years. In addition to introducing Oriental Selection, Make a Friend, etc. to Taobao Live to increase content supply, the "Shopping" channel on its homepage is essentially a short video portal.

It can be seen that there are Tencent, Taobao, Pinduoduo, and Alipay in the front, and Meituan, Xiaohongshu, etc. in the back. These major companies staged a fight between gods.

2. Real fragrance or fake fragrance?

In recent years, short videos have become the content carrier with the fastest growing user base. At a time when traffic has peaked, the traffic of short video platforms is still growing positively. QuestMobile data shows that Douyin, Kuaishou, Kuaishou Express Edition, Douyin Express Edition, Xigua Video, and Douyin Volcano Edition rank in the top six, with monthly active users of 716 million, 480 million, 273 million, 223 million, 131 million, and 0.72 respectively. billion, all showing an upward trend.

Moreover, short videos occupy most of users’ online time. As of May 2023, the average monthly usage time has reached 64.2 hours.

It is the nature of the Internet to chase traffic. In the face of the huge traffic of short videos, no player can let it go. But whether more business value can be mined during such a period of time depends on the commercialization capabilities of the major platforms.

Among all players, Douyin is a trendsetter. In April 2021, "interest e-commerce" was proposed within Douyin. At that time, advertising revenue was Douyin’s largest source of revenue. After increasing its e-commerce business and revenue, Douyin’s story is even more imaginative.

After two years of development, the strength of Douyin’s interest in e-commerce is obvious to all. In addition, since the "all-area interest e-commerce" was upgraded last year, it covers "finding people for goods" in content scenarios such as short videos and live broadcasts, as well as "people looking for goods" in shelf scenarios such as Douyin mall, search, and stores. Currently, Douyin’s content scenes and shelf scenes have achieved synergy and interoperability .

The benefits are also very obvious. In May this year, data revealed at the Douyin Ecosystem Conference showed that in the past year, Douyin e-commerce GMV increased by 80% year-on-year, of which shelf scene GMV accounted for 30%.

According to iiMedia Consulting CEO Zhang Yi, Douyin Mall essentially converts traffic into commercial value through various forms. Its competitors include platforms such as Xiaohongshu and Taobao. The advantage of Douyin lies in the current traffic aggregation , which is the cheapest and most trouble-free , and has the largest quantity .

Compared with Douyin's "real fragrance", it is relatively difficult for other players to find treasures on the road to monetizing short videos.

After all, compared to the Doujin e-commerce model that uses algorithmic recommendations to stimulate users' needs and interests and guide users to consume, platforms like Meituan and Taobao that are more tool-oriented mainly generate purchases through users' active searches. Behavior. Although the conversion of active search is higher, it cannot be introduced from the source level due to the lack of shortcomings to stimulate users' impulse consumption.

3. They are all about monetizing content. Why is the gap so big?

In fact, the content form of the Internet has gone through the stages from text to graphics to video. Each change in content form will bring about the redistribution of traffic. This is true from the four major portals to long videos to the current short videos. And the changes of every era always give birth to new super platforms .

In the era of image and text sharing, Xiaohongshu is the undisputed king with a large number of users; in the era of short videos, Douyin has become the new representative. The similarity is that both are content sharing, but the difference is that the former uses pictures and texts as the carrier, while the latter uses videos as the main focus. Since their development, although the two have overlaps in content and form, their core remains unchanged.

It stands to reason that both platforms have huge traffic, and their commercialization processes should be almost the same. However, Xiaohongshu, which has gathered a large number of users, has not yet made a significant breakthrough in commercialization.

Official data shows that in 2022, the average usage time of Xiaohongshu was 55.31 minutes, and the number of monthly active creators and average daily published notes were 20 million and 3 million respectively. High user stickiness, strong consumption power, and good interactive atmosphere are the significant advantages of Xiaohongshu.

As a community that focuses on young women sharing high-quality daily life, Xiaohongshu’s user base has been growing very fast recently. In 2022, Xiaohongshu's DAU (daily active users) will increase from 10 million in 2018 to 50-60 million. Today, this figure is close to 100 million. However, Lei Feng.com once reported that although Xiaohongshu’s user base will double in 2022, commercial revenue will only increase by 20%.

Xiaohongshu’s commercialization goals will not be reduced as a result. Previously, multiple media reported that Xiaohongshu's advertising department's full-year revenue target for 2022 is 24 billion yuan, more than double that of 2021. It is said that internal personnel reported "a lot of pressure."

In fact, looking at Xiaohongshu’s business over the past few years, we can see that in addition to focusing on community content construction, the outside world has not seen too much effort in the commercialization system.

For example, in the early years, Xiaohongshu did not have a complete advertising sales team. According to Xiaohongshu’s agents, Xiaohongshu’s advertising business basically relies on three major agents. It was not until early 2020 that an internal sales team was established. As of now, Xiaohongshu’s sales teams in Shanghai and Wuhan both have about 200 people. Relatively speaking, the total number of people in one of its agencies exceeds 400.

This also means that for a long time, the core capability of Xiaohongshu’s commercialization has not been in its own hands. Instead, it has relied heavily on agents, and even needed the help of agents to improve the commercial operation capabilities of the platform.

However, the good news is that according to the report of "Narrowcast", since last year , Xiaohongshu has begun to improve the infrastructure construction for commercialization , including team formation , the upgrade of content management platform Dandelion , the delivery system spotlight , and KFC delivery Establishment of systems , etc.

However, some industry insiders believe that although Xiaohongshu is currently developing its live broadcasting, e-commerce and other businesses, although there has been some improvement, the overall foundation is weak, it started late, and its efforts are slow. If they want to take the lead in commercializing Xiaohongshu, I'm afraid it's still a bit difficult.

A person close to Xiaohongshu said that Xiaohongshu’s slow-motion in commercialization business is due to its serious lack of money on the one hand and the vacillation of senior management on the commercialization level on the other hand.

Since the completion of US$500 million in financing at the end of last year, financing in the entire Internet circle has calmed down. Xiaohongshu has not received new financing. In addition, the overall financing is not large and it has not yet made a profit. Therefore, in addition to still exploring the direction of commercialization, Xiaohongshu has never dared to spend too much money to pave the way.

Short videos and pictures and texts are all for content sharing, but the essence of "same content but different lives" is a comprehensive PK of the strength of the platform's supporting infrastructure. It can be said that content is soft power , and the infrastructure behind it is hard power .

[jahidur2024]

B2B enterprise customized CRM system

From planning to launch, a product may He Tuber go through many twists and turns. At this time, we need to overcome the challenges. In this article, the author combined his actual case of building a CRM system for a B2B company and sorted out the experience and gains. Let's take a look.

1. Establish an alliance with business contacts

The book "Huawei's Digital Transformation" emphasizes that if digital transformation is to be successful, it must be led by a backbone who understands the business. As the designer of the system, the first thing I have to do is to cooperate with this "business backbone", help him understand the company's situation, and collaborate with him to drive change.

The person in charge of this project from the enterprise side is a newly hired marketing director. He has many years of work experience in foreign companies, and has been exposed to leading CRM products such as salesfores and Fenxiang Sales. He recognizes the value of informatization and data. These qualities made us hit it off, and the subsequent cooperation in the specific product research and design process was very smooth. .

However, because he had just joined this company, he was not very familiar with the current situation inside the company and related colleagues, especially many long-established business processes, which also laid a lot of pitfalls for my subsequent work.

2. Do solid research work

When planning customized products within an enterprise, thorough research must be done so that the designed system can highlight the value of "customization." I divided the research work into several steps:

The first step is to understand the overall situation of the company:

On the one hand, drawing an organizational chart can help us find the person in charge of the corresponding module, and on the other hand, it can help us complete the functional design of system permissions, personnel approval flow and other functions.

In addition, we can also know the current staffing characteristics of the company: there are relatively few sales staff, currently only 4 people. The daily work only focuses on signing orders, and other work is completed by customer service.

The third step is to sort out the core business processes:

After interviewing the company's core employees one by one, I realized that what they needed was not a CRM in the traditional sense, but a CRM + order + reconciliation system. I abstracted their business processes into customer management, demand application, and contract management. , order management, and reconciliation management. Then, sort out the specific business processes of each link, and then use these business flow charts to discuss and improve them with their leaders and employees. Ultimately, these finalized business processes become the skeleton of product design.

The fourth step is to identify the system users:

After the core business processes are sorted out, the main participants in these processes will be clear at a glance. Then investigate their daily work content and scenarios to have a more detailed understanding of their positions.

The fifth step is to collect the current pain points of each role:

Conduct detailed interviews with each role that uses the system to collect the pain points of their daily work, and then discuss the priorities of these pain points with the business leadership and conceive solutions to these pain points.

Note: Some pain points can be solved by improving the company's internal workflow, while some pain points must be realized with the help of system functions, so these must be taken into consideration when planning functions.

With the visual prototype draft, it is necessary to fully communicate with the business side, and it is best to involve the other party's users. On the one hand, everyone has a different perspective, and multiple participants can gain a more complete perspective. On the other hand, allowing users to fully participate can also improve their later acceptance of the system.

At that time, we invited a customer service girl who was very active during the research stage to try out the product. She was very serious and responsible and not only raised many effective functional questions. After the system went online, she also became a core user, helping other partners solve usage problems.

After the project went online, customer service staff who had participated in many surveys quickly started using the new system. However, salespeople are reluctant to use it. They give various reasons: affecting the signing of orders, not being in front of the computer, not complying with the process, etc.

[zannatykhatun]

Xiaohongshu, video account, Douyin traffic algorithm mechanism, recommended to collect!

At present, the number of Internet users in our country has exceeded 1 billion. In this Internet era, traffic is king. Behind every video and every picture on every platform, there is an algorithm, which controls everyone’s traffic.

As content creators and operators, in   HE Tuber addition to producing high-quality content, you also need to master the platform's mechanisms and algorithm rules in order to obtain traffic more efficiently.

Today I will share with you the underlying logic and optimization suggestions of the traffic algorithms of the three major platforms Douyin, Xiaohongshu and Video Account. If you want to increase your traffic, it is recommended to read it carefully and save it.

1. Little Red Book

What is Xiaohongshu’s traffic source? There are four main parts: follow page, discovery page, search page and local page. Among them, the discovery page and the search page are the two most important traffic entrances . Let’s focus on the algorithm mechanisms of these two entrances.

1. Discover page algorithm logic

The discovery page is the main traffic source for most people's notes. Normally, notes will have a basic traffic pool. If your notes have better data, they will be pushed to the next larger traffic pool, and so on.

So how do you get greater exposure? This involves another model algorithm mechanism CES.

CES scoring criteria:

CES rating = number of likes × 1 point + number of collections × 1 point + number of comments × 4 points + number of retweets × 4 points + number of followers × 8 points

After the notes are released, Xiaohongshu scores the quality of the notes based on the learning model, and uses the score to determine the initial ranking of the notes and whether to continue to push traffic to the notes.

So what we have to do is to find ways to guide fans to follow, forward, rate, collect, and like these interactive actions. As long as there are constant interactive actions, the notes may gain long-term traffic, and even have traffic recommendations a few months or a year after they are released.

2. Search page algorithm logic

In addition to the discovery page, the search page is also a large traffic entrance. Xiaohongshu official also announced that 30% of Xiaohongshu users will directly start searching after entering the APP.

On the search page, Xiaohongshu allocates traffic according to sorting logic. The higher the sorting notes, the greater the exposure they will receive. But this sorting is not fixed, and the sorting of notes is constantly changing with the real-time calculation of the algorithm.

There are two main influencing factors:

Keyword matching degree: The closer and matching the content and title to the search terms, the higher the ranking will be.

Short-term interaction volume: Notes that receive more interactions within a short period of time after being published will also rank higher in the search results page.

Combining the above traffic logic, how can operators improve exposure?

1) Make good content

Without good content, too much effort is useless. The important thing is to provide value to users. Either use value or emotional value.

2) Interact well

No matter which traffic algorithm is used, interaction is always important. Operators need to think about how to guide interaction and interaction in the comment area based on the note content.

3) Deepen the segmentation and make a good keyword layout

The more vertical and segmented the account is, the higher the possibility of getting exposure and recommendations. You can pay more attention to recent hot words in related fields and expose them in titles, content and tag titles.

2. Douyin

Douyin is the platform with the largest traffic and the most complex algorithm. But the fundamental principle has remained the same: a decentralized distribution mechanism allows high-quality content to have the greatest exposure opportunities.

The recommended algorithm is also a typical "tag" versus "tag" platform.

Both users and creators will continue to form "labels" themselves. After the creator publishes the video, the video will be matched with similar user tags based on the creator tag, and then the data performance of the video will be used to measure whether the video is worthy of further recommendation.

After the video has just been released and passed review, the system will allocate you an initial traffic pool: 200-500 online users. Douyin will analyze the data generated by the exposure and your account score to determine whether to weight it for you.

There is a widely circulated Douyin cold start traffic pool recommendation mechanism on the Internet, which is divided into 8 graded recommendations.

As shown below:

How to break through the traffic pool step by step, there are 5 key data for reference:

1. Completion rate

The higher the completion rate, the more attractive the work is to watch. The pass rate of the market is around 15%-20%, and a completion rate of more than 50% is already excellent.

In order to increase the completion rate, a common method is to set up suspense at the beginning of the video or guide the audience to participate in comments to extend the viewing time. It is recommended that the initial video duration should not be too long.

2. Like rate

The higher the number of likes, the higher the number of recommendations. The likes rate of the first wave of recommendations must reach at least 3%-5%. In other words, for every 100 views, there must be at least 3-5 likes.

3. Message rate

What is certain is that the better the comment rate is, the higher the weighted recommendation of the video will be. In order to increase the comment rate, you can actively guide viewers to leave comments in the video, copywriting or comment area.

4. Forwarding rate

The forwarding rate has little impact on videos that are still circulating in the primary traffic pool, but if you want to break through the traffic level, the forwarding rate is a key indicator.

5. Powder conversion rate

That is to say, the ratio of fans to fans through the road, and the rate of new fans brought by a single video are also key data for impacting the high-end traffic pool.

If your video keeps getting stuck at 500 views, you need to make changes in time.

Some suggestions:

Do a good job of positioning your account. The more vertical the positioning, the more accurate the labeling and maximizing the data of the video;

Best to benchmark. In the early stage, you can learn more experience from others, imitate and learn, and avoid detours;

Improve interaction. When the traffic is not high, try to reduce the length of the video as much as possible. The completion rate is the most important, and encourage users to like, comment and forward the video.

3. Video number

The biggest difference between video accounts, Douyin and Kuaishou is the distribution and recommendation model.

On Douyin, as long as you have high-quality content, no matter how many fans your account has or how many views your previous works have, as long as the content is recognized by platform users, it can quickly become popular.

However, the situation is completely different in the video number. In terms of data quantification, in Douyin, content accounts for 90% of the importance, while in video accounts, this proportion may not even be 50%.

In other words, among video accounts, content is not necessarily the king. The essence of the video account is that private domain traffic leverages public domain traffic.

Currently, there are two main algorithm recommendations for video accounts. The first is private domain traffic recommendation, and the second is interest algorithm recommendation.

1. Private domain traffic recommendation

Private domain traffic recommendation refers to users’ likes and interactions. These users’ WeChat friends may see your content. Then, through rounds of interactions, recommendations from the system may be triggered.

The system will determine whether your content is of high quality and recommend it to more users. When users like it, their friends are likely to see your content as well, triggering social recommendations.

Based on this algorithmic logic, creators need to trigger the first wave of social recommendations themselves. Without initial playback and interaction, even if the content is of high quality, it will be difficult to be discovered by the system.

Therefore, once the content is produced, it must first be shared with friends, WeChat groups and Moments to initiate the first wave of playback and like interactions.

2. Interest algorithm recommendation

The personalized recommendation system will use a series of big data algorithms to infer the content that the user may like based on the user's daily behavior, activity track, interests, occupation, age and other tags.

The logic is similar to Douyin’s “tag” versus “tag”. Creators need to add more topics and positioning to help with personalized recommendations.

Several other important indicators are also the basis for determining whether a large amount of exposure can be obtained. The key indicator measurement order is: completion rate > number of likes > number of comments > number of clicked extension links > number of reposts > number of collections.

Therefore, without establishing a traffic base, the initial content should be limited to less than one minute to ensure a high completion rate. Maintaining frequent updates and improving content quality are the keys to getting official recommendations.

4. Write at the end

The above is the algorithm analysis and suggestions on the three platforms. In fact, understanding and mastering algorithm logic is just a good foundation. What is really important is the content.

As the saying goes, three points depends on operation and seven points depends on content. The key is to continuously produce high-quality content, and precise and scientific operations can maximize the value of content.

columnist

Yan Tao Sanshou; WeChat public account: Yan Tao Sanshou; Everyone is a product manager columnist, digital marketing expert, and the originator of private domain traffic and super user growth methodologies. He is the author of "Super User Growth", "Practical Strategies of Weibo and WeChat Marketing", etc.

This article was originally published by on Everyone is a Product Manager. Reprinting without the author’s permission is prohibited.

The title picture comes from Unsplash and is based on the CC0 license.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

[jahidur369]

For a long time, Double 12 has been immersed

This is the most direct question in the He Tuber public's mind after Taotian announced the cancellation of Double 12 and replaced it with "Taobao Year-end Good Price Festival". Although this is a strategic adjustment made by Taotian for the normalization of low prices, in the context of the cooling of the shopping festival, it is inevitable that it will give the outside world the impression of "sending troops away with gold".

Judging from the performance of each company during this year's Double 12 , in contrast to Taotian's hesitation, Doukuai is ushering in the dividends of pan-shelf e-commerce construction, occupying the high ground of year-end promotions, and a new industry pattern is brewing.

More than ten years ago, Taobao used the "Singles' Day" to launch the Double 11 promotion. At the same time, JD.com also used the 618 store anniversary to launch a limited-time promotion. The shopping festival once made traditional e-commerce a feast for the eyes, and it became a leader in the Internet industry. At that time, the short video live broadcast platform had not yet entered the center of the stage. The enthusiastic response from the market allowed the platform to see the vitality of the big promotion. In order to undertake the remaining demand of Double 11 and cater to the year-end consumption climax, Double 12 came into being.

For a long time, Double 12 has been immersed in the proposition of continuing to write the “consumption myth”. However, subsequent shopping festivals have become more homogeneous. Frequent and similar promotions have overdrawn consumer enthusiasm, and traditional e-commerce's control over promotions has weakened. In addition to the main position of Double 11, “auxiliary festivals” such as Double 12 are also targets for e-commerce companies to capture.

There was a loud thunder in the shopping world, which contributed the first wave of popularity to this year's year-end sales, and also brought the shopping festival into the whirlpool of controversy.

Is there still a need for shopping festivals?

The major platforms have given a positive answer by sparing no effort in publicity. Taotian did not compromise with the empty talk, but used the adjustment of shopping festivals to normalize low prices. For traditional e-commerce companies whose transformation pressure has doubled, how to take advantage of the waste heat of major promotions to transform low-price presentations is the most urgent issue at the moment. As for Doukuai, which is aiming at the main position, it is enhancing the collaboration between the shelf market and the content market, and improving the construction of global interest e-commerce, just to get in.

In 2009, the newly established Taobao, under the leadership of then CFO Zhang Yong, launched the Double 11 Shopping Festival in the name of "Singles' Day" promotion, which was subsequently followed by other platforms, bringing e-commerce into the carnival era.

In the increasingly intensive consumption atmosphere, the promotion time is gradually extended and the gameplay is constantly enriched. In just a few years, platforms competing for customers and fanatical consumers have joined forces to create a "consumption myth". "Hand-picking party" has become a hot topic of discussion. The numbers on the battle report have grown exponentially, and the influence has spread beyond the circle and radiated to the entire consumer market. .

The performance of Double 11 allowed Alibaba to see the potential of holiday promotions. At that time, in order to seize the general trend of consumption upgrading, Alibaba changed the name of Taobao Mall to Tmall, shifted its focus to B2C, and focused on Tmall's brand building. The Double 11 promotion was It has contributed a lot. For the purpose of broadening market coverage, Alibaba followed suit and created another festival for small and medium-sized Taobao merchants in order to maintain its C2C position.

In addition, another purpose of Double 12 is to absorb the remaining demand of Double 11 and seize users’ spending budget at the year-end nod aobao’s original intention was to position Double 12 as a supporting role for Double 11 . Rather than driving turnover growth, the most important tasks are to complement Double 11 and build a complete e-commerce ecosystem. Therefore, the concept of Double 12 has placed great emphasis on differentiation from Double 11 since its inception.

However, even if Double 12 emphasizes the differences from Double 11 in terms of discount plans, target groups, etc. at the beginning of its establishment, the two will inevitably converge at the operational level. Since 2016, the growth of Double 12 has begun to slow down. Online and offline integration has been combined with Alibaba’s local life business. The complicated tasks have gradually blurred the positioning of Double 12.

The degree of distinction is no longer there, and the significance of complementing the platform ecology is eliminated. As Double 12 gets closer and closer to Double 11, the too close time node exposes the embarrassing situation of Double 12. The interval between the two promotional holidays is short. With the promotion of the pre-sale model, the promotion time of Double 11 has been continuously extended, leaving extremely limited buffer time for merchants and consumers.

In addition, the market penetration rate has almost reached its peak. Frequent promotions have made the year-end activities more crowded. Consumers feel tired from the high-frequency stimulation. Merchants have also reduced their interest in shopping because promotion fees are getting higher and the conversion rate has hardly improved. festival enthusiasm.

Looking back at the differences between shopping festivals, Double 12 was cancelled, but there are actually traces to follow.

In 2022, the performance of the last Double 12 has given hints. Investment promotion and publicity efforts have weakened, discounts and event duration have begun to shrink, and the platform official has not announced a battle report after the end.

This year, although Taotian replaced it with the Good Price Festival, it did not take this promotional festival away from the historical stage. New forces began to flock to the former home of traditional e-commerce.

The market penetration rate has reached its peak, and the stock era has arrived. Faced with changes on the demand side and the pursuit of latecomers, sinking has become an inevitable choice for traditional e-commerce companies. However, amid the clamor for “lowest price”, consumers are becoming increasingly numb to marketing incentives. With Pinduoduo, the low-price “goalkeeper,” holding on to its position, users are gradually “desensitized” to the shopping festival amid the diverse choices.

Consumers are eager for more intuitive low prices and services. Taotian tried every means to respond to the demand and introduced a large number of brand merchants for the first time. The number of participating products increased by nearly 20% year-on-year. Compared with previous Double 12 activities, the discount intensity and merchant scale of the Good Price Festival , the scale of products has been greatly improved across the board.

At the same time, Taobao and Tmall are merged to provide cross-store full discounts, which greatly lowers the threshold for order collection, and simplifies the preferential process through official instant discounts. Taotian tries to be as sincere as possible in order to build users' low-price mentality.

Starting anew is a solution. Abandoning the Double 12 Shopping Festival, which has accumulated influence for more than ten years , is Taotian's first step in building a low-priced and long-term IP . However, under the background of rising stars, Taotian’s year-end sales after the revamp were slightly deserted.

First, the Double 11 promotion has harvested most of the user demand, and the remaining amount is limited. Second, the warm-up and launch of Taobao's Good Price Festival was too late. It was only officially launched on December 9, later than Douyin Kuaishou, and the remaining demand was captured by the latter first.

Third, in the face of the revised activities, the enthusiasm of the protagonists of small and medium-sized businesses has not increased significantly, and the evaluation of "losing money and making money" is widely circulated.

Amid the involution of the track, the platform's traffic subsidy seems to be a drop in the bucket, the cost of activities has significantly reduced profits, and stores have to spend more time and energy. Many merchants have to keep pace with the platform in order to obtain stable traffic exposure.

On the other hand, live streaming e-commerce platforms represented by Douyin and Kuaishou have increased their investment in Double 12 , and their popularity is unprecedented.

Douyin Mall’s Double 12 Goods Festival was officially launched at the beginning of this month. Compared with other platforms, Douyin’s event is longer, lasting from December 1st to December 12th. Among them, cross-store discounts and discounts with stacked consumer coupons Welfare, increase discount intensity in one fell swoop. On the other hand, merchant membership activities are launched to increase discounts and help merchants accumulate in the private domain.

On December 12, the Double 12 Good Shopping Festival data released by Douyin e-commerce showed that multiple categories increased by more than 100% year-on-year.

In terms of Kuaishou, the promotion period of the Double 12 Good Things Festival lasts from December 7 to 12. The activity mainly emphasizes "low-priced good things" and "dual-domain growth", using low-priced products to open up the content ecology and business ecology. In addition, it has just been implemented The organizational changes of Kuaishou have broken through the barriers between Kuaishou departments, and the content and business cycle of the platform are expected to be further accelerated.

DouKuai's success in Double 12 is largely due to the improvement of the two shelf e-commerce platforms. Douyin puts Douyin Mall at the forefront, and Kuaishou's investment promotion highlights the importance of shelf stores, which can be evidenced. One or two. Backed by traffic advantages, live broadcast e-commerce companies have made up for their shortcomings, giving them more chips to compete for Double 12 popularity.

Hobby e-commerce companies are staking their claim, laying out shelves in depth, and opening up content and e-commerce scenarios. This not only prepares for the peak growth of live streaming, but also extends its tentacles to the hinterland of traditional e-commerce. At the same time, Taotian and JD.com were still trying and making mistakes to turn the car around.

A surprise attack is quietly staged, the highland of the year-end sale is first come, first served.

The "2023 Double Eleven Network-wide Sales Data Interpretation Report" released by Star Map Data shows that the comprehensive e-commerce transaction volume of Double Eleven this year was 923.5 billion yuan, a year-on-year decrease of 1.1%. Since the beginning of 2020, the growth rate of Double 11 has declined for four consecutive years.

As the "downstream reservoir" of Double 11, when the popularity of Double 11 subsides, Double 12 will inevitably be affected.

As long as the cake does not get bigger, the battle for sharing will inevitably become more intense. Hobby e-commerce made a surprise attack on Double 12 , and the popularity turned the year-end sales into a scene of "ice and fire". The e-commerce landscape is undergoing profound changes.

[harunur017]

Comparison of Chinese and foreign supply chains

Talking about ancient and modern times, China and foreign countries, it’s time to “discuss China and foreign countries”. Let’s break down a few points and compare today’s Chinese and foreign supply chains.

Supply chain concept I think this difference in concepts is the HE Tuber biggest. Our country's supply chain started late, and we also introduced concepts from Japan, the United States and other countries. Although our supply chain has developed rapidly in recent years, many people still prefer "traditional industries" in concept. Transportation and warehousing seem to be the focus. Unlike countries such as Japan, which are handled as a "supply chain system" , lack of the concept of "system integration". However, now we have more and more companies paying attention to these, learning these advanced concepts, and making corresponding supply chain content. I believe that this concept will be universalized in the near future.

Policy environment There are also differences in the supply chain policy environment at home and abroad. Foreign supply chain policies are relatively complete and provide a good development environment for enterprises, while domestic supply chain policies need to be further improved and implemented.

Development stage In comparison, the development of foreign supply chains is relatively mature. This is easy to understand and acceptable. After all, the development of our domestic supply chain started relatively late. From introduction to catching up to surpassing, there is always time. In recent years, our supply chain has The chain is also developing rapidly and can gradually catch up with foreign countries.

Main body composition The domestic supply chain is dominated by manufacturing companies, while in foreign supply chains, service companies such as retail and logistics occupy an important position. This has led to differences in operating models and process designs between domestic and foreign supply chains. 5) Technical level Technology is the primary productive force. There are still some gaps between many domestic technologies compared to foreign countries. This is fundamental, not only in the supply chain, but also in other aspects. Therefore, foreign supply chains are widely used in informatization, digitization, and intelligence, and their technical level is relatively high, while domestic supply chains need to further improve their application of advanced technologies.

Supply chain collaboration Foreign supply chains have a high degree of collaboration, with close cooperation between enterprises and sufficient information sharing. However, domestic supply chains still have certain challenges in collaboration, such as insufficient trust between enterprises and imperfect information sharing mechanisms.

Current supply chain favorable policies Whether we work, start a business, or make money in other ways, we must take national policies as the premise, which must be beneficial to everyone. So, what are the favorable policies for the current supply chain?

Supply chain power strategy At the highest level, the supply chain has risen to the level of a national strategy. In recent years, the "supply chain power strategy" has been mentioned many times, and a series of strategic guidelines have been formulated from the national dimension to achieve a supply chain power. At the 20th National Congress of the Communist Party of China, the General Secretary made a report on "Holding High the Great Banner of Socialism with Chinese Characteristics and Working Together to Comprehensively Build a Modern Socialist Country." The report mentioned the supply chain in three places: ①: 1. The past five years years of work and ten years of great changes in the new era The main ones are: the problem of unbalanced and inadequate development is still prominent, there are still many bottlenecks in promoting high-quality development, and scientific and technological innovation capabilities are not strong; many major problems must be solved to ensure the reliability and safety of food, energy, and industrial chain supply chains and to prevent financial risks. question ②4. Accelerate the construction of a new development pattern and strive to promote high-quality development We must adhere to the theme of promoting high-quality development, organically combine the implementation of the strategy of expanding domestic demand with deepening supply-side structural reform, enhance the endogenous power and reliability of the domestic cycle, improve the quality and level of the international cycle, and accelerate the construction of a modern economic system. , strive to improve total factor productivity, strive to improve the resilience and safety level of industrial and supply chains, strive to promote urban-rural integration and coordinated regional development, and promote the economy to achieve effective qualitative improvement and reasonable quantitative growth. ③11. Promote the modernization of the national security system and capabilities and resolutely safeguard national security and social stability (2) Enhance the ability to safeguard national security. Resolutely safeguard the security of national power, system, and ideology, strengthen security capacity building in key areas, ensure the security of food, energy resources, and important industrial and supply chains, strengthen overseas security capacity building, and safeguard the legitimate rights and interests of Chinese citizens and legal persons overseas, Safeguard maritime rights and interests and firmly defend national sovereignty, security, and development interests. It can be said that the supply chain has risen to the national strategic level. The supply chain power and the national security strategy of the supply chain will be an important aspect of our country's future development.

[hetubers]

What Was the First Video Game: A Brief History of Gaming's Origins

Video games have become a ubiquitous part of modern entertainment, with millions of people around the world playing them every day. But where did it all begin? What was the first video game ever created? The answer to this question is not as straightforward as one might think.

While there is no definitive answer to the question of what was the first He tuber video game, there are a number of contenders for the title. Some of the earliest examples of electronic games date back to the 1940s and 1950s, when scientists and engineers were experimenting with computers and other electronic devices. These early games were often simple and text-based, but they laid the groundwork for the more complex and sophisticated games that would follow in the decades to come.

Over the years, a number of games have been cited as the first true video game, including "Tennis for Two," which was created in 1958 by physicist William Higinbotham, and "Spacewar!," which was developed in 1962 by a group of students at MIT. While the debate over which game should be considered the first video game will likely continue for years to come, there is no denying the impact that these early games had on the development of the video game industry as we know it today.

Origins of Video Gaming

Early Concepts

The first video game was created in October 1958 by physicist William Higinbotham. The game, called "Tennis for Two," was a simple tennis game that was played on an oscilloscope. The game was designed to entertain visitors at a science fair, and it became an instant hit. The success of "Tennis for Two" paved the way for the development of video games.

In the following years, many more games were developed, such as "Spacewar!" in 1962, which was the first game to be played on multiple computers. These early games were played on large mainframe computers and were mostly developed by students and researchers.

Technological Advances

The development of microprocessors in the 1970s allowed for the creation of smaller and more affordable computers, which led to the creation of the first home video game consoles. The first commercially successful video game console was the Magnavox Odyssey, released in 1972. It was followed by the Atari 2600 in 1977, which became the most popular console of its time.

As technology continued to advance, video games became more sophisticated and complex. The introduction of 3D graphics in the 1990s revolutionized the industry, and games like Doom and Quake became instant classics. Today, video games are a multi-billion dollar industry, with millions of players around the world.

First Recognized Video Game

The first recognized video game was created in the 1950s, when computer technology was in its early stages. The game was a simple tennis game that was played on an oscilloscope, a type of electronic display screen. The game was called "Tennis for Two" and was created by William Higinbotham, a physicist at Brookhaven National Laboratory.

Tennis for Two

"Tennis for Two" was created in 1958 and was played on an oscilloscope. The game was played by two players who used knobs to control the movement of their paddles. The aim of the game was to hit a dot back and forth across the screen, similar to a game of tennis. The game was a simple concept, but it was groundbreaking at the time.

The game was not commercialized or widely distributed, but it paved the way for the development of future video games. It was a significant achievement in the history of video games and was the first step towards the development of the video game industry.

Overall, "Tennis for Two" was a remarkable achievement in the history of video games. It was the first recognized video game and paved the way for the development of the video game industry.

Notable Mentions

Spacewar!

While Tennis for Two is often cited as the first video game, Spacewar! is considered by many to be the first true video game. Created in 1962 by Steve Russell and his colleagues at MIT, Spacewar! was a two-player game in which players controlled spaceships and attempted to shoot each other while avoiding the gravity well of a nearby star. The game was a hit among computer enthusiasts, and it paved the way for future video games.

Pong

Pong, created in 1972 by Atari co-founder Nolan Bushnell and engineer Al Alcorn, is often credited with popularizing video games and launching the industry. Pong was a simple game that simulated table tennis, with players using paddles to hit a ball back and forth across the screen. Despite its simplicity, Pong was a massive success and spawned a slew of imitators and sequels. Today, Pong is remembered as a classic and an important milestone in video game history.

Evolution of Video Games

Arcade Era

The history of video games can be traced back to the 1940s and 1950s when computer scientists began designing simple games and simulations as part of their research. However, the first commercially successful video game was created in the early 1970s during the arcade era. The game was called Pong and was developed by Atari, a company that would become synonymous with the video game industry.

Pong was a simple game that involved two players using paddles to hit a ball back and forth across a screen. Despite its simplicity, Pong was a huge success and spawned a wave of imitators and competitors. This led to the development of more sophisticated games such as Space Invaders, Pac-Man, and Donkey Kong.

Home Console Market

The success of arcade games led to the development of home consoles in the late 1970s and early 1980s. The first home console was the Magnavox Odyssey, released in 1972. However, it was the release of the Atari 2600 in 1977 that really kicked off the home console market.

The Atari 2600 was a huge success and helped to establish video games as a mainstream form of entertainment. Other companies soon entered the market, including Nintendo with their Nintendo Entertainment System (NES) in 1985 and Sega with their Sega Genesis in 1988.

The home console market continued to evolve throughout the 1990s and 2000s with the release of more powerful consoles such as the Sony PlayStation and Microsoft Xbox. Today, video games are a multi-billion dollar industry and are played by millions of people around the world.

Impact and Legacy

Industry Growth

The impact of the first video game on the industry cannot be overstated. While it was initially created as a simple experiment, it paved the way for a whole new form of entertainment. The success of the game led to the creation of countless other video games, and the industry has continued to grow and evolve ever since.

Video games have become a major part of the entertainment industry, with millions of people playing them every day. The industry has also become a major employer, with thousands of people working in various roles, from game designers to programmers to marketers.

Cultural Influence

The first video game also had a major cultural impact. It introduced the concept of interactive entertainment, which has become a defining characteristic of modern culture. Video games have become a major part of popular culture, with many games featuring iconic characters and storylines that have become beloved by fans.

Video games have also had an impact on other forms of media, such as movies and television. Many popular movies and TV shows have been influenced by video games, and some have even been adapted into video games themselves.

Overall, the impact and legacy of the first video game cannot be overstated. It paved the way for a whole new form of entertainment and has had a major impact on both the entertainment industry and popular culture.

[jahidur1999]

However, because he had just joined

From planning to launch, a product may He Tuber go through many twists and turns. At this time, we need to overcome the challenges. In this article, the author combined his actual case of building a CRM system for a B2B company and sorted out the experience and gains. Let's take a look.

1. Establish an alliance with business contacts

The book "Huawei's Digital Transformation" emphasizes that if digital transformation is to be successful, it must be led by a backbone who understands the business. As the designer of the system, the first thing I have to do is to cooperate with this "business backbone", help him understand the company's situation, and collaborate with him to drive change.

The person in charge of this project from the enterprise side is a newly hired marketing director. He has many years of work experience in foreign companies, and has been exposed to leading CRM products such as salesfores and Fenxiang Sales. He recognizes the value of informatization and data. These qualities made us hit it off, and the subsequent cooperation in the specific product research and design process was very smooth. .

However, because he had just joined this company, he was not very familiar with the current situation inside the company and related colleagues, especially many long-established business processes, which also laid a lot of pitfalls for my subsequent work.

2. Do solid research work

When planning customized products within an enterprise, thorough research must be done so that the designed system can highlight the value of "customization." I divided the research work into several steps:

The first step is to understand the overall situation of the company:

On the one hand, drawing an organizational chart can help us find the person in charge of the corresponding module, and on the other hand, it can help us complete the functional design of system permissions, personnel approval flow and other functions.

In addition, we can also know the current staffing characteristics of the company: there are relatively few sales staff, currently only 4 people. The daily work only focuses on signing orders, and other work is completed by customer service.

The third step is to sort out the core business processes:

After interviewing the company's core employees one by one, I realized that what they needed was not a CRM in the traditional sense, but a CRM + order + reconciliation system. I abstracted their business processes into customer management, demand application, and contract management. , order management, and reconciliation management. Then, sort out the specific business processes of each link, and then use these business flow charts to discuss and improve them with their leaders and employees. Ultimately, these finalized business processes become the skeleton of product design.

The fourth step is to identify the system users:

After the core business processes are sorted out, the main participants in these processes will be clear at a glance. Then investigate their daily work content and scenarios to have a more detailed understanding of their positions.

The fifth step is to collect the current pain points of each role:

Conduct detailed interviews with each role that uses the system to collect the pain points of their daily work, and then discuss the priorities of these pain points with the business leadership and conceive solutions to these pain points.

Note: Some pain points can be solved by improving the company's internal workflow, while some pain points must be realized with the help of system functions, so these must be taken into consideration when planning functions.

With the visual prototype draft, it is necessary to fully communicate with the business side, and it is best to involve the other party's users. On the one hand, everyone has a different perspective, and multiple participants can gain a more complete perspective. On the other hand, allowing users to fully participate can also improve their later acceptance of the system.

At that time, we invited a customer service girl who was very active during the research stage to try out the product. She was very serious and responsible and not only raised many effective functional questions. After the system went online, she also became a core user, helping other partners solve usage problems.

After the project went online, customer service staff who had participated in many surveys quickly started using the new system. However, salespeople are reluctant to use it. They give various reasons: affecting the signing of orders, not being in front of the computer, not complying with the process, etc.

[harunur01780]

 The value of modern supply chains

After talking about the ancient supply chain, let’s talk about HE Tuber the modern one. Let’s also take the “Silk Road” as an example. It’s just a sharp contrast. Let’s see what the modern Silk Road is like. It extends the hottest “belt” at the moment. What does “All the Way” look like and what content does it reveal about modern supply chains? Source: Internet

Modern Silk Road Officially also called the "New Silk Road Economic Belt", it is a new economic development area formed on the basis of the original ancient Silk Road. It starts from Lianyungang in the east and reaches the Port of Rotterdam in the Netherlands in the west. To the east is the Asia-Pacific Economic Circle and to the west is the developed European Economic Circle. In the middle, it passes through my country's three major zones of east, middle and west, and passes through most countries in the Eurasian continent, which can promote our country's development. Cooperation and exchanges with other countries in Eurasia.

Characteristics of modern supply chain Relying on the modern Silk Road, we talk about the characteristics of modern supply chains. Globalization: This is the most obvious feature. Modern supply chains are no longer limited to a certain region or country. Relying on the modern Silk Road, the supply chain network has expanded to the world, promoting the diversification and globalization of international trade. Digital, informatization, and intelligence: Modern supply chains make extensive use of advanced information technologies, such as the Internet of Things, big data, AI, etc., to achieve digital, informatization, and intelligent management of the supply chain. This makes the supply chain's information transmission more efficient and accurate, and improves the supply chain's collaborative efficiency and response speed. Diversification and flexibility: Enterprises in modern supply chains are more flexible in responding to changes in market demand and can achieve rapid adjustment and reconstruction, reduce risks and enhance competitiveness. Risk Management: In modern supply chains, risk management becomes an important feature. Enterprises pay more attention to supply chain risk identification, assessment and control to ensure the stability and sustainability of the supply chain. Green and sustainable: Nowadays, everything we do is focused on "green development". The modern supply chain is to promote the green transformation and sustainable development of the supply chain by promoting the practice of resource conservation, environmental protection and social responsibility.

Advantages of modern supply chain Compared with the ancient supply chain, the advantages are too obvious. After all, there are so many modern logistics tools and technical means, such as: Improving efficiency: Modern supply chains use advanced information technology to realize real-time sharing and collaboration of information in all links, greatly improving the operational efficiency of logistics, information flow, and capital flow, and reducing inventory, transportation and other costs. Increased flexibility: Modern supply chains are more flexible and can respond quickly to changes in market demand. Businesses can predict and adjust based on real-time data to more accurately meet consumer needs. Improve risk management: Through modern supply chain management, companies can better identify and assess potential supply chain risks, take targeted measures to reduce risks, and ensure the stable operation of the supply chain. Promote globalization: Modern supply chains promote the process of globalization, allowing companies to more easily participate in international competition and cooperation. This helps companies expand their markets and obtain more resources and opportunities. Promote sustainable development: Modern supply chains focus on green, environmental protection, social responsibility and other elements, and promote enterprises to achieve sustainable development by optimizing resource allocation, reducing waste and pollution. Strengthen competitiveness: Relying on the collaboration, integration and optimization of modern supply chains, companies can enhance their competitiveness. By working closely with supply chain partners, companies can reduce costs, improve quality, and enhance innovation capabilities to stand out in the fierce market competition. 4.Modern supply chain Value, mentioned earlier, is similar to advantages, but goes beyond advantages and reaches a higher level. The value of modern supply chains is actually somewhat similar to that of ancient times. After all, it is all about improving efficiency, promoting communication, and promoting economic development. At the same time, there are many extended values.

To summarize: Economic value: Modern supply chains create significant economic value for enterprises by optimizing processes, reducing costs, and improving efficiency. It promotes the efficient allocation of resources, reduces waste, and promotes economic growth and development. Competitive advantage: Modern supply chains enable companies to quickly respond to market demand, improve product quality, and reduce production costs, thereby gaining competitive advantages. Through close collaboration with suppliers, distributors and other partners, companies can adapt to market changes faster and stay ahead of the curve. Risk management: By identifying potential risks, establishing a flexible supply chain, and implementing risk management strategies, enterprises can reduce the impact of supply chain interruptions, delays, and other risk events and ensure business stability and continuity. Sustainable development: By adopting green supply chain practices, promoting social equity and sustainable development, companies can reduce environmental impact, improve social image, and create a more sustainable business environment for the future. Customer value: Modern supply chains are customer-centric and committed to delivering an exceptional customer experience. By understanding customer needs, optimizing product delivery, and providing personalized services, supply chains can meet customer expectations and enhance customer loyalty. Promote exchanges: Not only can it promote economic development between countries, but also some exchanges, such as products, culture, ideas, etc.

[sultanaislammow]

We sold 20 million yuan on Douyin, and Meituan saw that the platform’s deduction points were directly halved.

▶ The person in charge of the local life business launch of the chain restaurant brand Sichuan Guo No. 1. The company’s GMV generated on Douyin last year: more than 20 million yuan

We are a local hot pot restaurant chain brand in Jiangsu, with dozens of hot pot restaurants in northern Jiangsu, Hunan, and Anhui.

Last year, the epidemic made it impossible to dine in, so we posted a self-pickup hot pot set meal on Douyin. Through the promotion of experts, we were able to place an average of 1,000 orders a day. The Douyin platform’s HE Tuber deduction is 2.5%, while Meituan Waimai’s fee ratio exceeds 30% including deductions, traffic and delivery fees.

In May last year, the company started selling goods on Douyin. At that time, we thought of many ways to activate private domain traffic, including asking employees to post in Moments, tweet on public accounts, and guide consumption in offline stores. So in the first live broadcast, the hot pot set sold for about 30,000 yuan.

During this period, the Douyin service provider persuaded us to sign an annual sales contract of 20 million yuan. In the case of non-annual frames, the Douyin platform will charge merchants a commission of 2.5% of the actual write-off amount. If you sign the annual frame, you can get half of the commission back. For example, for a GMV of 20 million yuan, the actual write-off amount is 10 million yuan, and the difference between annual and non-annual deduction points is 125,000 yuan.

Things got a little messy this year.

This year, Douyin has become very anxious and asked us to triple the annual target to 60 million yuan. My understanding is that Douyin wants to quickly expand its user base. Our stores are in second- and third-tier cities and have limited user base. Once the annual sales volume doubles, the store guidance will become very strong, and the original offline transactions will have to be moved online. For brands, it is impossible for users to be deeply bound to a certain platform. In the end, customers will flow to the platform, so they did not sign.

During this period, Douyin’s BD (Business Development) also went through several rounds. Their feedback is that in order to reduce labor costs, they will not reserve their own people on the front line in depth, so internally they are often eliminated from the bottom, and the Douyin BD that we connect with changes frequently. Later, in order to reduce personnel expenses, Douyin began to cultivate local service providers. In Xuzhou, where I am located, Douyin allows people with live broadcast capabilities and store operation capabilities to help merchants open blue V, become experts to visit stores, launch new products, and conduct live broadcasts.

However, the emergence of local service providers has increased the operating costs of stores, especially the phenomenon of arbitrary charging.

First of all, the service provider will charge a pre-service fee, which varies according to the size of the merchant. As far as I know, the service fee is generally 20,000-80,000 yuan. In addition, service providers will also charge commissions for live broadcasts, and the quotation is generally 10%-15% of the sales write-off amount. We have run Douyin ourselves and understand the rules behind the scenes, so we rarely cooperate with service providers.

The fees for experts to visit the store are not low either. The basic fee for a single cooperation with a leading expert is generally around 5,000 yuan. In addition, the product link below the short video of the expert visiting the store will also charge a commission of 5%-15% based on the transaction volume of the product. Our platform deduction on Meituan is 8%-10%, which doesn’t seem low, but compared to Douyin, it’s actually about the same.

This year, Meituan’s attitude toward us has changed significantly. Perhaps it is because it has realized that leading brands have invested heavily in Douyin, and has gradually diluted its investment and operations in Meituan.

In the past, when we wanted to do activities on Meituan, the city manager refused directly when he heard that the discount was not strong, and there was never much policy on deducting points. In April this year, Meituan directly reduced our platform deduction points by half.

Two days ago, the regional director of Meituan came to me specifically and said that he would "accompany the company's growth" and "create a benchmark catering business." He also said that he would fight for resources for me and do a live broadcast, which I could not even imagine before.

[zannatykhatun45]

Xiaohongshu, video account, Douyin traffic algorithm mechanism, recommended to collect!

At present, the number of Internet users in our country has exceeded 1 billion. In this Internet era, traffic is king. Behind every video and every picture on every platform, there is an algorithm, which controls everyone’s traffic.

As content creators and operators, in   HE Tuber addition to producing high-quality content, you also need to master the platform's mechanisms and algorithm rules in order to obtain traffic more efficiently.

Today I will share with you the underlying logic and optimization suggestions of the traffic algorithms of the three major platforms Douyin, Xiaohongshu and Video Account. If you want to increase your traffic, it is recommended to read it carefully and save it.

1. Little Red Book

What is Xiaohongshu’s traffic source? There are four main parts: follow page, discovery page, search page and local page. Among them, the discovery page and the search page are the two most important traffic entrances . Let’s focus on the algorithm mechanisms of these two entrances.

1. Discover page algorithm logic

The discovery page is the main traffic source for most people's notes. Normally, notes will have a basic traffic pool. If your notes have better data, they will be pushed to the next larger traffic pool, and so on.

So how do you get greater exposure? This involves another model algorithm mechanism CES.

CES scoring criteria:

CES rating = number of likes × 1 point + number of collections × 1 point + number of comments × 4 points + number of retweets × 4 points + number of followers × 8 points

After the notes are released, Xiaohongshu scores the quality of the notes based on the learning model, and uses the score to determine the initial ranking of the notes and whether to continue to push traffic to the notes.

So what we have to do is to find ways to guide fans to follow, forward, rate, collect, and like these interactive actions. As long as there are constant interactive actions, the notes may gain long-term traffic, and even have traffic recommendations a few months or a year after they are released.

2. Search page algorithm logic

In addition to the discovery page, the search page is also a large traffic entrance. Xiaohongshu official also announced that 30% of Xiaohongshu users will directly start searching after entering the APP.

On the search page, Xiaohongshu allocates traffic according to sorting logic. The higher the sorting notes, the greater the exposure they will receive. But this sorting is not fixed, and the sorting of notes is constantly changing with the real-time calculation of the algorithm.

There are two main influencing factors:

Keyword matching degree: The closer and matching the content and title to the search terms, the higher the ranking will be.

Short-term interaction volume: Notes that receive more interactions within a short period of time after being published will also rank higher in the search results page.

Combining the above traffic logic, how can operators improve exposure?

1) Make good content

Without good content, too much effort is useless. The important thing is to provide value to users. Either use value or emotional value.

2) Interact well

No matter which traffic algorithm is used, interaction is always important. Operators need to think about how to guide interaction and interaction in the comment area based on the note content.

3) Deepen the segmentation and make a good keyword layout

The more vertical and segmented the account is, the higher the possibility of getting exposure and recommendations. You can pay more attention to recent hot words in related fields and expose them in titles, content and tag titles.

2. Douyin

Douyin is the platform with the largest traffic and the most complex algorithm. But the fundamental principle has remained the same: a decentralized distribution mechanism allows high-quality content to have the greatest exposure opportunities.

The recommended algorithm is also a typical "tag" versus "tag" platform.

Both users and creators will continue to form "labels" themselves. After the creator publishes the video, the video will be matched with similar user tags based on the creator tag, and then the data performance of the video will be used to measure whether the video is worthy of further recommendation.

After the video has just been released and passed review, the system will allocate you an initial traffic pool: 200-500 online users. Douyin will analyze the data generated by the exposure and your account score to determine whether to weight it for you.

There is a widely circulated Douyin cold start traffic pool recommendation mechanism on the Internet, which is divided into 8 graded recommendations.

As shown below:

How to break through the traffic pool step by step, there are 5 key data for reference:

1. Completion rate

The higher the completion rate, the more attractive the work is to watch. The pass rate of the market is around 15%-20%, and a completion rate of more than 50% is already excellent.

In order to increase the completion rate, a common method is to set up suspense at the beginning of the video or guide the audience to participate in comments to extend the viewing time. It is recommended that the initial video duration should not be too long.

2. Like rate

The higher the number of likes, the higher the number of recommendations. The likes rate of the first wave of recommendations must reach at least 3%-5%. In other words, for every 100 views, there must be at least 3-5 likes.

3. Message rate

What is certain is that the better the comment rate is, the higher the weighted recommendation of the video will be. In order to increase the comment rate, you can actively guide viewers to leave comments in the video, copywriting or comment area.

4. Forwarding rate

The forwarding rate has little impact on videos that are still circulating in the primary traffic pool, but if you want to break through the traffic level, the forwarding rate is a key indicator.

5. Powder conversion rate

That is to say, the ratio of fans to fans through the road, and the rate of new fans brought by a single video are also key data for impacting the high-end traffic pool.

If your video keeps getting stuck at 500 views, you need to make changes in time.

Some suggestions:

Do a good job of positioning your account. The more vertical the positioning, the more accurate the labeling and maximizing the data of the video;

Best to benchmark. In the early stage, you can learn more experience from others, imitate and learn, and avoid detours;

Improve interaction. When the traffic is not high, try to reduce the length of the video as much as possible. The completion rate is the most important, and encourage users to like, comment and forward the video.

3. Video number

The biggest difference between video accounts, Douyin and Kuaishou is the distribution and recommendation model.

On Douyin, as long as you have high-quality content, no matter how many fans your account has or how many views your previous works have, as long as the content is recognized by platform users, it can quickly become popular.

However, the situation is completely different in the video number. In terms of data quantification, in Douyin, content accounts for 90% of the importance, while in video accounts, this proportion may not even be 50%.

In other words, among video accounts, content is not necessarily the king. The essence of the video account is that private domain traffic leverages public domain traffic.

Currently, there are two main algorithm recommendations for video accounts. The first is private domain traffic recommendation, and the second is interest algorithm recommendation.

1. Private domain traffic recommendation

Private domain traffic recommendation refers to users’ likes and interactions. These users’ WeChat friends may see your content. Then, through rounds of interactions, recommendations from the system may be triggered.

The system will determine whether your content is of high quality and recommend it to more users. When users like it, their friends are likely to see your content as well, triggering social recommendations.

Based on this algorithmic logic, creators need to trigger the first wave of social recommendations themselves. Without initial playback and interaction, even if the content is of high quality, it will be difficult to be discovered by the system.

Therefore, once the content is produced, it must first be shared with friends, WeChat groups and Moments to initiate the first wave of playback and like interactions.

2. Interest algorithm recommendation

The personalized recommendation system will use a series of big data algorithms to infer the content that the user may like based on the user's daily behavior, activity track, interests, occupation, age and other tags.

The logic is similar to Douyin’s “tag” versus “tag”. Creators need to add more topics and positioning to help with personalized recommendations.

Several other important indicators are also the basis for determining whether a large amount of exposure can be obtained. The key indicator measurement order is: completion rate > number of likes > number of comments > number of clicked extension links > number of reposts > number of collections.

Therefore, without establishing a traffic base, the initial content should be limited to less than one minute to ensure a high completion rate. Maintaining frequent updates and improving content quality are the keys to getting official recommendations.

4. Write at the end

The above is the algorithm analysis and suggestions on the three platforms. In fact, understanding and mastering algorithm logic is just a good foundation. What is really important is the content.

As the saying goes, three points depends on operation and seven points depends on content. The key is to continuously produce high-quality content, and precise and scientific operations can maximize the value of content.

columnist

Yan Tao Sanshou; WeChat public account: Yan Tao Sanshou; Everyone is a product manager columnist, digital marketing expert, and the originator of private domain traffic and super user growth methodologies. He is the author of "Super User Growth", "Practical Strategies of Weibo and WeChat Marketing", etc.

This article was originally published by @潏Ta三生 on Everyone is a Product Manager. Reprinting without the author’s permission is prohibited.

The title picture comes from Unsplash and is based on the CC0 license.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.