#iab-disasters

[neyatimes]

Gulf of Mexico Pemex oil platform fire kills at least two

CNN  —  At least two people were killed and one person is missing after a fire broke out Friday at the Nohoch Alfa offshore platform at the Bay of Campeche, in the Gulf of Mexico, the state-owned oil company Petróleos Mexicanos (Pemex) said in a statement. Some 321 workers out of the 328 who were working on the structure when the fire started have already been evacuated, according to Pemex.…

[worldspotlightnews]

Rescue workers race to save 400 migrants adrift on boat in Mediterranean sea | CNN

CNN  —  The Italian Coast Guard is leading rescue efforts to save at least 400 migrants adrift on a boat in the Mediterranean Sea between Italy and Malta, along an immigration route that NGOs have warned is perilously dangerous. Three rescue operations involving several vessels are ongoing to assist the boat of 400 migrants, as well as another boat with an estimated 800 people on board, the…

[amniforn]

More Americans Are Heading For Danger As Climate Disasters Rise

More Americans Are Heading For Danger As Climate Disasters Rise

CNN — People are moving en masse to places at high risk of climate disasters, despite the increasing frequency and intensity of extreme weather events in recent years, researchers say. A study published Thursday by researchers at the University of Vermont found that over the past decade, Americans have moved away from some areas prone to scorching summer heat waves and hurricanes – such as the…

[creation-plus]

Cisco averts cyber disaster after successful phishing attack

Cisco averts cyber disaster after successful phishing attack

Cisco has revealed that it has fought off a potentially damaging cyber incident that unfolded after a threat actor conducted a phishing attack on one of its employees by abusing their personal Google account to access its network. The network hardware supplier said the attacker was likely an initial access broker (IAB) with links to the UNC2447 cyber crime gang, a Chinese ransomware operator…

[iabclaims]

Did you know? 

According to a 2020 Insurance Information Institute survey, homeowners are getting better at insuring their dwellings against natural disasters but still do not fully understand the coverage they’ve purchased. We have found that even with a very good policy, many people do not know how to file a claim properly. That is why you need to Call IAB First.

Read the rest of the newsletter here: https://mailchi.mp/33f10e0a306b/restoring-an-establishment-a-reputation-and-a-community?e=5d2cd3006e

[neyatimes]

Canadian wildfire smoke reaches Europe as Canada reports its worst fire season

CNN  —  Canada has officially marked its worst wildfire season on record, with smoke from the blazes crossing the Atlantic Ocean and reaching western Europe on Monday. Canada has had a dramatic start to wildfire season, with at least 19,027,114 acres already charred across the country. Wildfire activity in Canada typically peaks from June to August, leaving more than half of the peak season…

[worldspotlightnews]

Up to 10 people trapped after building collapses in Marseille | CNN

Paris CNN  —  Between four and 10 people are believed to be trapped under rubble in the southern French port city of Marseille after a building collapsed early on Sunday, according to French authorities. A “violent explosion” at around 12:30am local time is believed to be the cause of the collapse, according to Marseille Mayor Benoît Payan. Investigations are ongoing. Eighty people have…

[fuzzytimes1]

About 1,000 US flights have been canceled due to winter weather

Editor’s note: Sign up for unlock the world, CNN Travel’s weekly newsletter. Get the latest on destination openings, inspiration for future adventures, and the latest on aviation, food and drink, lodging and other travel developments. CNN — More than 1,000 flights were canceled across the United States on Monday as winter weather sweeps through the middle of the country, with disruptions…

[douglassmiith]

Black Lives Matter content: Latest in unintended brand safety consequences

An ad for Septicease displays on a New York Times article about Black Lives Matter.

No offense to Septicease, but the company would likely admit it is not a brand-name advertiser. That its ad is showing at the top of a New York Times article about the dramatic increase in public support for the Black Lives Matter highlights the deep misalignment between media consumption (rising) and digital ad spend (declining) that often occurs in pivotal societal moments.

In the name of “brand safety,” some advertisers are blocking their ads from appearing on content about the Black Lives Matter movement and protests, Ad Age reported Friday. Some marketers are even blocking keywords such as “black people” and “George Floyd,” according to the report. Vice told Ad Age it has seen CPMs on content related to the protests off by 57% compared to other news content.

“There is nothing negative about the term ‘black people’ but by putting it on a blocklist it is effectively saying that there is,” Paul Wallace of Vice said on Twitter.

While on its face, this raises obvious ethical concerns, it’s also more complicated than that.

Messaging and tone considerations. Consider “Blackout Tuesday.” The chart below from Tinuiti and Pathmatics illustrates its impact on Facebook ad spend. The initiative, held on June 2 to protest police brutality and racism, called for people to stop their regular postings on social media. Instagram and Facebook news feeds were filled with black squares in lieu of traditional updates. Many brands joined in, and those that kept campaigns running as usual were seen as tone-deaf. While this was aimed at social media, many brands have also taken a hard look at their display activity, sensitive about sending the wrong message.

Facebook media spend dropped sharply amid Black Lives Matter protests and Blackout Tuesday.

When the coronavirus reached global pandemic level, many marketers were quick to recommend that advertisers block their ads from appearing alongside news about skyrocketing COVID-19 cases and deaths, with some circulating keyword exclusion lists. Many others hit pause on their campaigns to re-evaluate messaging and imagery in a time of social distancing.

Rob Rasko of The 614 Group, which is hosting Brand Safety Summit New York virtually on Tuesday, notes brands have to think about how their existing messaging is going to resonate with readers.

“Early March created a knee jerk reaction for advertisers to block certain ads and terms specifically related to COVID-19 and news. So, while viewership was up, that blocking began,” said Rasko. “The blocking made sense in some ways because advertisers needed to take a minute to get their messages and tactics correct, as not to sound tone-deaf. Initiatives like the ANA’s whitepaper ‘Cross-Industry Collaboration to Redefine Brand Suitability in Trusted News Environments: A Call to Action’ brought this to light. With the Black Lives Matter protests, getting messages right is equally critical. Getting it wrong has immediate implications, as tensions run high and the world is watching. As a result, brands that took a minute might take an hour to decide what to say — but I do expect we will hear from them loudly in the second half of 2020.”

Brand safety mechanisms often cause confusion. Whether they’re using a verification service like DoubleVerify or Integral Ad Science or manually managing brand safety in Google Ads, for example, it can be a challenge for brands to understand where ads will and won’t display. It’s equally challenging for publishers to grasp the impact.

In response to concerns by publishers who had already seen advertising revenue shrink in the wake of COVID-19, DoubleVerify published a series of posts about how its brand suitability and blocklist technology works and downplayed the influence of keyword blocking on publisher revenues.

The company said the real impact of ad blocking comes when marketers block entire content categories such as “Natural disasters.” DoubleVerify recommends — as does the IAB — that advertisers that choose to block categories also exempt trusted news sources from their exclusion lists.

“In fact, when DV applies keyword lists, less than 2% of impressions on the top-100 US news sites are blocked solely due to this reason. The use of keyword blocking, even in large lists, enables brands to monetize over 98% of news content,” DoubleVerify COO Matt McLaughlin wrote. “The real ‘blunt’ tool is news avoidance, where brands take the perceived ‘safest’ path and avoid an entire category causing significant harm to news publishers. DV encourages brands to advertise across trusted news sites as broadly as possible while implementing tools like keyword blocklists that can be used to precisely manage their legitimate suitability concerns.”

In Google Ads, advertisers can opt to block “sensitive content” categories. It’s not clear how much Black Lives Matter content would be affected by advertisers choosing to block “sensitive social issues,” for example. Google’s explanation is broad: “Excludes content intended to elicit a response about controversial issues”

Google Ads options for content exclusions in display campaigns.

These types of exclusions are easy and help provide cover for media buyers and agencies when ads show up on undesirable content. But the coronavirus crisis and Black Lives Matter movement have shown the challenges of managing brand safety in complex and charged times in an ad-supported digital ecosystem. Black Lives Matter, in particular, underscores the need for greater understanding and transparency around ad blocking mechanisms so we don’t see brands blocking terms like “black people” ever again.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, marketing agency Land and MarTech Today. With more than 15 years of marketing agency experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

Via http://www.scpie.org/black-lives-matter-content-latest-in-unintended-brand-safety-consequences/

source https://scpie.weebly.com/blog/black-lives-matter-content-latest-in-unintended-brand-safety-consequences

[iabclaims]

When disaster strikes, IAB is just a phone call away. We’re there for you from beginning to end: ➡ Assisting you with forms, paperwork and negotiations ➡ Putting the fine print into language you can understand ➡ Handling the things you never considered ➡ Making sure your insurance company plays by the rules

[laurelkrugerr]

Black Lives Matter content: Latest in unintended brand safety consequences

An ad for Septicease displays on a New York Times article about Black Lives Matter.

No offense to Septicease, but the company would likely admit it is not a brand-name advertiser. That its ad is showing at the top of a New York Times article about the dramatic increase in public support for the Black Lives Matter highlights the deep misalignment between media consumption (rising) and digital ad spend (declining) that often occurs in pivotal societal moments.

In the name of “brand safety,” some advertisers are blocking their ads from appearing on content about the Black Lives Matter movement and protests, Ad Age reported Friday. Some marketers are even blocking keywords such as “black people” and “George Floyd,” according to the report. Vice told Ad Age it has seen CPMs on content related to the protests off by 57% compared to other news content.

“There is nothing negative about the term ‘black people’ but by putting it on a blocklist it is effectively saying that there is,” Paul Wallace of Vice said on Twitter.

While on its face, this raises obvious ethical concerns, it’s also more complicated than that.

Messaging and tone considerations. Consider “Blackout Tuesday.” The chart below from Tinuiti and Pathmatics illustrates its impact on Facebook ad spend. The initiative, held on June 2 to protest police brutality and racism, called for people to stop their regular postings on social media. Instagram and Facebook news feeds were filled with black squares in lieu of traditional updates. Many brands joined in, and those that kept campaigns running as usual were seen as tone-deaf. While this was aimed at social media, many brands have also taken a hard look at their display activity, sensitive about sending the wrong message.

Facebook media spend dropped sharply amid Black Lives Matter protests and Blackout Tuesday.

When the coronavirus reached global pandemic level, many marketers were quick to recommend that advertisers block their ads from appearing alongside news about skyrocketing COVID-19 cases and deaths, with some circulating keyword exclusion lists. Many others hit pause on their campaigns to re-evaluate messaging and imagery in a time of social distancing.

Rob Rasko of The 614 Group, which is hosting Brand Safety Summit New York virtually on Tuesday, notes brands have to think about how their existing messaging is going to resonate with readers.

“Early March created a knee jerk reaction for advertisers to block certain ads and terms specifically related to COVID-19 and news. So, while viewership was up, that blocking began,” said Rasko. “The blocking made sense in some ways because advertisers needed to take a minute to get their messages and tactics correct, as not to sound tone-deaf. Initiatives like the ANA’s whitepaper ‘Cross-Industry Collaboration to Redefine Brand Suitability in Trusted News Environments: A Call to Action’ brought this to light. With the Black Lives Matter protests, getting messages right is equally critical. Getting it wrong has immediate implications, as tensions run high and the world is watching. As a result, brands that took a minute might take an hour to decide what to say — but I do expect we will hear from them loudly in the second half of 2020.”

Brand safety mechanisms often cause confusion. Whether they’re using a verification service like DoubleVerify or Integral Ad Science or manually managing brand safety in Google Ads, for example, it can be a challenge for brands to understand where ads will and won’t display. It’s equally challenging for publishers to grasp the impact.

In response to concerns by publishers who had already seen advertising revenue shrink in the wake of COVID-19, DoubleVerify published a series of posts about how its brand suitability and blocklist technology works and downplayed the influence of keyword blocking on publisher revenues.

The company said the real impact of ad blocking comes when marketers block entire content categories such as “Natural disasters.” DoubleVerify recommends — as does the IAB — that advertisers that choose to block categories also exempt trusted news sources from their exclusion lists.

“In fact, when DV applies keyword lists, less than 2% of impressions on the top-100 US news sites are blocked solely due to this reason. The use of keyword blocking, even in large lists, enables brands to monetize over 98% of news content,” DoubleVerify COO Matt McLaughlin wrote. “The real ‘blunt’ tool is news avoidance, where brands take the perceived ‘safest’ path and avoid an entire category causing significant harm to news publishers. DV encourages brands to advertise across trusted news sites as broadly as possible while implementing tools like keyword blocklists that can be used to precisely manage their legitimate suitability concerns.”

In Google Ads, advertisers can opt to block “sensitive content” categories. It’s not clear how much Black Lives Matter content would be affected by advertisers choosing to block “sensitive social issues,” for example. Google’s explanation is broad: “Excludes content intended to elicit a response about controversial issues”

Google Ads options for content exclusions in display campaigns.

These types of exclusions are easy and help provide cover for media buyers and agencies when ads show up on undesirable content. But the coronavirus crisis and Black Lives Matter movement have shown the challenges of managing brand safety in complex and charged times in an ad-supported digital ecosystem. Black Lives Matter, in particular, underscores the need for greater understanding and transparency around ad blocking mechanisms so we don’t see brands blocking terms like “black people” ever again.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, marketing agency Land and MarTech Today. With more than 15 years of marketing agency experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/black-lives-matter-content-latest-in-unintended-brand-safety-consequences/ source https://scpie1.blogspot.com/2020/06/black-lives-matter-content-latest-in.html

[neyatimes]

Malawi: Toddler dead, 23 others missing as hippo capsizes boat in Nsanje district

CNN  —  A toddler has died after a boat ferrying more than 30 villagers across the Shire River in Malawi’s Nsanje district was attacked by a hippo, causing it to overturn, authorities said. A police spokesperson, Agnes Zalakoma, said the incident happened early Monday and 23 of the boat’s 37 passengers were missing and feared dead in the water, which is infested with crocodiles and…

[theusarticles]

One dead, dozen missing after explosion at apartment block on Channel island of Jersey | CNN

One dead, dozen missing after explosion at apartment block on Channel island of Jersey | CNN

CNN  —  One person died Saturday and several are missing after an explosion and fire at an apartment building on the British self-governing island of Jersey. Chief officer of the States of Jersey Police, Robin Smith, told a press conference that two people were being treated in hospital after the incident in the island’s capital of St Helier, adding “around a dozen” residents were still…

[worldspotlightnews]

India avalanche kills seven, injures 13 | CNN

New Delhi CNN  —  Seven tourists were killed and 13 others injured in a major avalanche in India’s northeastern state of Sikkim, local police said Tuesday. The incident occurred at about 11.10 a.m. local time, the army said in a statement to CNN. The army said at least 20 people were rescued alive after several vehicles traveling to Nathu La mountain pass were hit by snow. Some of the…

[reportwire]

What is an atmospheric river? | CNN

CNN  —  An atmospheric river is a plume of moisture that helps carry saturated air from the tropics to higher latitudes, delivering unrelenting rain or snow. Think of it as a fire hose that aims at – then drenches – a particular region. Typically 250 to 375 miles wide, atmospheric rivers can stretch more than a thousand miles long, the National Oceanic and Atmospheric Administration says. In…

[riichardwilson]

Black Lives Matter content: Latest in unintended brand safety consequences

An ad for Septicease displays on a New York Times article about Black Lives Matter.

No offense to Septicease, but the company would likely admit it is not a brand-name advertiser. That its ad is showing at the top of a New York Times article about the dramatic increase in public support for the Black Lives Matter highlights the deep misalignment between media consumption (rising) and digital ad spend (declining) that often occurs in pivotal societal moments.

In the name of “brand safety,” some advertisers are blocking their ads from appearing on content about the Black Lives Matter movement and protests, Ad Age reported Friday. Some marketers are even blocking keywords such as “black people” and “George Floyd,” according to the report. Vice told Ad Age it has seen CPMs on content related to the protests off by 57% compared to other news content.

“There is nothing negative about the term ‘black people’ but by putting it on a blocklist it is effectively saying that there is,” Paul Wallace of Vice said on Twitter.

While on its face, this raises obvious ethical concerns, it’s also more complicated than that.

Messaging and tone considerations. Consider “Blackout Tuesday.” The chart below from Tinuiti and Pathmatics illustrates its impact on Facebook ad spend. The initiative, held on June 2 to protest police brutality and racism, called for people to stop their regular postings on social media. Instagram and Facebook news feeds were filled with black squares in lieu of traditional updates. Many brands joined in, and those that kept campaigns running as usual were seen as tone-deaf. While this was aimed at social media, many brands have also taken a hard look at their display activity, sensitive about sending the wrong message.

Facebook media spend dropped sharply amid Black Lives Matter protests and Blackout Tuesday.

When the coronavirus reached global pandemic level, many marketers were quick to recommend that advertisers block their ads from appearing alongside news about skyrocketing COVID-19 cases and deaths, with some circulating keyword exclusion lists. Many others hit pause on their campaigns to re-evaluate messaging and imagery in a time of social distancing.

Rob Rasko of The 614 Group, which is hosting Brand Safety Summit New York virtually on Tuesday, notes brands have to think about how their existing messaging is going to resonate with readers.

“Early March created a knee jerk reaction for advertisers to block certain ads and terms specifically related to COVID-19 and news. So, while viewership was up, that blocking began,” said Rasko. “The blocking made sense in some ways because advertisers needed to take a minute to get their messages and tactics correct, as not to sound tone-deaf. Initiatives like the ANA’s whitepaper ‘Cross-Industry Collaboration to Redefine Brand Suitability in Trusted News Environments: A Call to Action’ brought this to light. With the Black Lives Matter protests, getting messages right is equally critical. Getting it wrong has immediate implications, as tensions run high and the world is watching. As a result, brands that took a minute might take an hour to decide what to say — but I do expect we will hear from them loudly in the second half of 2020.”

Brand safety mechanisms often cause confusion. Whether they’re using a verification service like DoubleVerify or Integral Ad Science or manually managing brand safety in Google Ads, for example, it can be a challenge for brands to understand where ads will and won’t display. It’s equally challenging for publishers to grasp the impact.

In response to concerns by publishers who had already seen advertising revenue shrink in the wake of COVID-19, DoubleVerify published a series of posts about how its brand suitability and blocklist technology works and downplayed the influence of keyword blocking on publisher revenues.

The company said the real impact of ad blocking comes when marketers block entire content categories such as “Natural disasters.” DoubleVerify recommends — as does the IAB — that advertisers that choose to block categories also exempt trusted news sources from their exclusion lists.

“In fact, when DV applies keyword lists, less than 2% of impressions on the top-100 US news sites are blocked solely due to this reason. The use of keyword blocking, even in large lists, enables brands to monetize over 98% of news content,” DoubleVerify COO Matt McLaughlin wrote. “The real ‘blunt’ tool is news avoidance, where brands take the perceived ‘safest’ path and avoid an entire category causing significant harm to news publishers. DV encourages brands to advertise across trusted news sites as broadly as possible while implementing tools like keyword blocklists that can be used to precisely manage their legitimate suitability concerns.”

In Google Ads, advertisers can opt to block “sensitive content” categories. It’s not clear how much Black Lives Matter content would be affected by advertisers choosing to block “sensitive social issues,” for example. Google’s explanation is broad: “Excludes content intended to elicit a response about controversial issues”

Google Ads options for content exclusions in display campaigns.

These types of exclusions are easy and help provide cover for media buyers and agencies when ads show up on undesirable content. But the coronavirus crisis and Black Lives Matter movement have shown the challenges of managing brand safety in complex and charged times in an ad-supported digital ecosystem. Black Lives Matter, in particular, underscores the need for greater understanding and transparency around ad blocking mechanisms so we don’t see brands blocking terms like “black people” ever again.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, marketing agency Land and MarTech Today. With more than 15 years of marketing agency experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/black-lives-matter-content-latest-in-unintended-brand-safety-consequences/ source https://scpie.tumblr.com/post/621044135756955648