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Pay TV vs Streaming
Whether it's being delivered to your living room via a dedicated cable or siphoned from the Internet in a glorious stream of 1s and 0s, the fact is that we're living in the golden age of television. You can access almost anything that your heart desires from a near 100-year-old library of entertainment. Not to mention the best new content, which arrives daily.
What is pay TV?
Pay TV, also known as cable TV, is the old dog in this fight. These services have been patrolling the block since the days when having the Internet at home made you the coolest kid on the street. They've got an established brand and a foothold in many homes across the country.
While international markets have dozens of providers battling for consumer dollars, the Australian market is more condensed. The biggest player for decades has been Foxtel.
Cable TV works as its name suggests. Content is delivered to your home via a dedicated cable, wired into your home by a professional and connected to a set-top box beneath your TV. The box acts to decode the programming so it can be viewed, and no Internet is required to get the viewing experience, although nowadays, some components of cable TV are reliant on the Internet.
Cable TV was born from an era when the Internet simply didn't have the capacity to handle video content at a decent resolution. The cable provides a dedicated pipeline between the broadcaster and your home TV. Because the content is arriving on your device, it's locally held at your home, which is why you can do things like watch live channels or record.
What is streaming video on demand (SVOD)?
Streaming video on demand, also known as SVOD or streaming TV, is the fresh-faced puppy. It's younger, more agile and active and it has a louder bark, but it can also be prone to error.
It has developed from a world where Internet connections are fast enough to handle high resolution video content. Therefore, there's no need for a cable connected to your home fitted by a technician. Instead, these services just use your regular Internet service, be it home or mobile broadband, Wi-Fi or ethernet.
Streaming works differently from pay TV. With streaming, you never have any more of the content in your home than what you are watching at any given second. The content resides "in the cloud", which is another way of saying that it's on the hard drive of the service provider. You then stream that content from their hard drive to your device, with the data downloading, displaying and then deleting as fast as you can watch it.
The idea of it being "on demand" refers to the fact that you're not held to watching whatever the live channel is showing. You can search for, then watch, whatever content you want from the service's available library.
The range of SVOD services available to Australians is currently exploding. While Netflix will always be known as the first major provider to find a foothold, a look at our detailed Internet TV comparison page will unearth more than a dozen quality services.
The biggest other names include BINGE, Disney+, Apple TV+, Amazon Prime Video, Stan, Foxtel Now 10 All Access and Kayo Sports. Each offers its own exclusive and original content, as well as vast libraries of fan favourites. BINGE and Kayo Sports have even burrowed deeper into the domain of pay TV by offering live channels as well as on-demand content.
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Want To Learn More About Football? Now's Your Chance!
With the help of iptv subscription is now easier
Many people enjoy football for the love of the game but many players strive to be the very best player that they can be. they but their heart and soul into football. If you are one of those players who is always striving to do better, then these tips are just the thing you need.
Agility is king when it comes to playing football. Some excellent exercises that will boost your agility are cone jumping, jumping rope and running through tires. Quick thinking and reflexes are required in football. These sorts of physical activities help to improve speed, coordination and make you think fast. If you use them frequently, your agility will quickly improve.
A good football tip is to perfect your swim move if you're playing on the defensive line. The swim move is great because it allows you go get past your opponent so you can go straight for the quarterback or whoever has the ball. Being tied up on the line gets you nowhere.
Treat all of your fellow players, even your opposition, with the respect they deserve. Football is a taxing sport on body and mind. Everyone that plays is a warrior in his own right. It shows great courage and teamwork. Keep that in mind, and don't react poorly to misplays and losing. Treat your fellow players the way you'd want to be treated.
If you are going to play football, try boosting your agility. The best football players that are valuable to the team are agile athletes. Try doing what you can to better your agility by doing agility drills. These include doing exercises like running through tires, jumping rope, and jumping over cones.
A great football tip when you're trying to tackle is to attempt your tackle from a low position. Staying low will give you a lot more power and it will make it harder for the opposing player to be able to shake off the tackle. Not staying low could actually get you run over instead.
A great way to improve your game is to create some type of dance as a component of your training. It works on your footwork and your stamina, too. Great footwork could improve your skills on the field more than you might think.
A great tip to remember if you're a runningback or receiver in football is to always make sure you keep the ball close to your body at all times. So many turnovers have occurred because a player wasn't holding the football firmly enough, and an opposing player just took a swat at it.
Learn to be precise in your patterns. It can't be emphasized enough the importance of precision. Just a few feet in any direction and you won't be in place to make an important tackle or to catch the football that's been thrown to you. This takes a lot of repetition during practice, so be ready for it.
Before you play, practice, or work out, you should always try to do a full warm up. Getting sidelined with an injury can mean time off the field, ranging from days or weeks to even entire seasons or life. Maintain a strong body by exercising in several ways that let you build muscle to help you play. Don't forget to stretch beforehand.
Most people think of shoulder pads when thinking of protective gear for football players. You should ensure that your shoulder pads fit properly before playing football. They should also be in great condition. You do not want to get hit and have them break during the game and cause you more injury.
Do exercises that increase your agility. Jump rope, run through tires, and jump over cones to become more agile. You can improve your agility this way, and become a better player as well. Make sure you keep doing these agility exercises in your workouts.
The love of football may motivate many players but it is the action packed plays and the scoring that keeps the fans in the stands happy. Player should use the tips from above to give the fans what they want. What fans want most is a winning season and these tips can help you achieve it.
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Top 10 blockchain Development Companies in USA
Blockchain development services are becoming essential for business. Blockchain technology and applications can decentralize power existing authorities through the use of intelligent contracts and asset ownership cryptocurrency. But choosing the best blockchain companies can indeed be a tedious task.
If you get lost in the variety of companies, this list of best technology companies blockchain helps you choose the right direction. The list contains the biggest players' blockchain development, design, construction, and application customization.
How to choose the right technology company blockchain?
Before you begin, there are things you should consider choosing a reliable partner.
Determine the type of outsourcing provider: offshore, onshore or nearshore.
Check your provider's location: US, Europe, Asia, etc. At first glance, it may appear important. But note that the cost of services and quality depend.
Check out the services, technologies, and programming languages the company offers.
Look at customer reviews and previous projects. A good sign is when the company has experience in implementing an application in similar areas.
Fusion informatics
Fusion informatics is one of the best development company in Blockchain applications assess and analyze the effect of the selection Blockchain innovation for your business and work on various points of view, for example, relevance and the feasibility of the use cases Blockchain before we assemble the arrangement. You hired our Empower methods to accomplish the procedures progressively competent and increase competitiveness.
Offered services:
Private Blockchain
Ethereum development
Hyperledger development
Smart-contract
Cryptocurrency wallet
Solidity
Exchanges
Smart Audit Contract
Supply Chain development
VironIT
VironIT Company became a member of the Blockchain Association. VironIT is a custom software development company with a primary focus on providing end to end software development services. The company helps to gain an advantage before competitors bringing more transparency to businesses with the power of IBM Hyperledger, smart contracts, and mobile applications integrated into blockchain.
VironIT blockchain provides advice, provides proof of concept and brings clarity and understanding of the technology.
VironIT is a member company of the Belarusian High Technology Park, a business environment supported by the government for IT companies in Eastern Europe.
LeewayHertz
LeewayHertz is a custom software development company for startups and companies. The company develops, installs and maintains digital technology products.
By focusing on Blockchain, AI, mobile, IoT and platforms Cloud LeewayHertz built solutions from end to end for a business. LeewayHertz launched on digital platforms 100+. LeewayHertz provides the following enterprise solutions:
Blockchain applications - DAPPS
Artificial intelligence-enabled products
Mobile Apps: iOS, applications, cross-platform
The development of SaaS
IoT enabled applications
AR / VR Solutions
ArcTouch
ArcTouch is a mobile development company. The company builds software that powers the IoT, including iOS, Android and custom Xamarin applications and bots to chat platforms like Amazon and Alexa Facebook Messenger.
Services include application strategy, design, engineering, and management life cycle, and can be tailored to specific business needs to be met - to define the strategy, user experience, and visual design, engineering and testing and optimization and growth.
Intellectsoft
Founded in 2007, Intellectsoft is a software development company with a focus on emerging technologies like Blockchain, Augmented The reality, Big Data, Internet of Things and artificial intelligence. Intellectsoft services include strategic IT consulting, extending the team, bespoke and application engineering products, DevOps, testing and maintenance.
This company is one of the United States' most recent and promising blockchain teams. They are experts in hard forks cryptocurrency compliance KYC / AML, intelligent auditing contracts, distributed applications and development of public/private blockchain.
Itransition
Itransition provides customized solutions Software-as-a-service cloud multi-tenant. It offers IT strategy and consulting, application development, product engineering, system integration, quality assurance and testing, application management, maintenance and support and development and operations support services. The company provides digital engagement solutions in the areas of customer experience and engagement, digital content, omnichannel commerce, personal productivity, and social technology; and digital business solutions, including the management of business processes, collaboration, big data, and analytics, data management, infrastructure management, and business intelligence. Itransition headquartered in Lakewood, Colorado, with additional offices in the UK and Belarus.
Ubisoft
Ubisoft provides software products, powered by Blockchain and AI technologies for businesses and start-ups in rapid growth. The company analyzes the client objectives and builds lasting relationships with companies in the US, UK, Germany, and Israel.
Ubisoft focuses on advanced technologies such as Blockchain, artificial intelligence, machine learning, and data science.
Altoros
Altoros is a 300+ strong consulting firm who helps organizations a methodology, training, the building blocks of technology and end to end solution development. The company's towers development of native cloud applications, customer analysis, blockchain, and artificial intelligence products in a sustainable competitive advantage. Being a member of the Foundation of money Cloud Foundry, Altoros is behind one of the largest deployments Cloud Foundry.
Headquartered in Silicon Valley (Sunnyvale, California) Altoros has a sales office in western Massachusetts, with offices in Norway, Denmark, and the UK, as well as software development centers in Eastern Europe (Minsk, Belarus) and South America (Buenos Aires / Santa Fe, Argentina).
Oxagile
Oxagile is an outsourcing company internationally established focusing mainly on providing end software development end services across a range of vertical markets and business areas. One of the key areas of the business lies expertise in developing custom video streaming, hybrid TV, OTT, IPTV, and VoD.
Oxagile engineers are experienced in building products of any complexity. The company's portfolio of applications includes Web reviews, automation solutions for cloud-based business processes, ERP systems and enterprise-class mobile applications for all platforms.
Neoteric
Neoteric is a dynamic, innovative company, very focused mainly active in the IT sector. The company combines the agile approach projects with the best software engineering practices. His team believes that software development is to understand the business needs and providing software that brings profits. Neoteric focusing on the use of advanced technologies that are day pushes us to evolve our skills. The company has extensive experience in creating start-up projects for investors, implementing complex automation solutions and processes to work with blockchain technologies.
CONCLUSION
Find the best blockchain development companies in USA is a tricky thing. It takes time and effort, but the top blockchain development company in Atlanta, USA will be a great blockchain build center in your business. But I hope this guide will help you find the right technology in best app development companies in Washington Dc, to provide blockchain services to boost your business to the next level. Have an idea in mind get in touch to take the idea to next level.
Mail us at [email protected]
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Television Broadcasting Services Market to rise at a 6.9% CAGR for the forecast period 2018-2026
Television Broadcasting Services Market – Snapshot
Television broadcasting is a type of broadcasting in which a TV signal is transferred by radio waves from anearthbound transmitter of a TV station to televisionviewers. The TV industry has seen a noteworthyrevolution with the advent of digital broadcasting and the Internet. With the strong penetration of Internet anddeveloping digital ecosystemsaround the globe, online television broadcasting has been expanded in the past decade. However, traditional pay television still dominates the television broadcasting services market.
Cable TV broadcasting is expected to dominate throughout the forecast period. Cabletelevision broadcasting services growth is mainly supported by the older generation who spend considerable time watchingtraditional television. Majority of North Americans are still using cable TV because their pay TV subscription is bundled with their internet subscription. Apart from this, they prefer pay TV service to watch live broadcasts. In addition, cable television broadcasting services service providers are planning to provide video-on demand (VoD) services in order to maintain their position in the global market.
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The global television broadcasting services market is witnessing strong growth owing to factors such as increasing demand for high definition (HD) content and advertisement as a growing source of revenue. At present, OTT services and production studios have huge demand from consumers and therefore broadcasters are highly focused on creating large volumes of higher-quality content. Traditional broadcasting medium provided low quality data; however, with technological advancements and advent of new technologies and streaming media devices, IoT has made availabilityof high quality content feasible. Therefore,continuous advancements in broadcast and media industry is also a major factor expected to create new opportunities for the television broadcasting services market.Apart from this, growing transition from analog to digital transmissionisalso a significant factor fueling the growth of the television broadcasting services market across the world. The global television broadcasting services market is anticipated to expand at a CAGR of 6.9% during the forecast period 2018 to 2026 and was valued atUS$ 418.1 Bnin 2017.
Government bodies of different nations have different broadcasting and content regulations. Therefore, television broadcasters must comply with legal requirements. Thus, strict and intangible rules of different economies are anticipated to limit the reach of television and it could hamper the market growth during the forecast period.
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The adoption rate of Internet services such as IPTV and OTT in developed nations such as Europe and North America is estimated to increase substantially in the next few years. Thus, most television broadcasting service providers are highly concentrating on providing on-demand solutions for next-generation HD television and IPTV services. Apart from this, broadcast experts are unceasinglyproviding cloud-based solutions for managementand production while in delivery, broadcasting service providers are migrating to the large web-scale cloud vendors.Cloud based services offer agile, flexible, scalable, and reliable distribution to meet consumer demands, such as the explosion of devices, or hike in popularity during live events.Companies are focusing on offering technologically advanced and scalable solutions. For instance, in December 2017, Amagi launched a cloud based TV delivery platform in the U.S. It has changed the way broadcasters deliver the content. Charter Communications, which recently acquired Time Warner Cable also providesa cloud platform for content delivery.Sling TV is already involved in offering cable like service in the cloud for around US$20 per month.
The global television broadcasting services market includes different players such as A&E Television Networks, LLC, AT & T, Inc., British Broadcasting Corporation, CANAL+ GROUP, CBS Interactive, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Comcast Corporation, Canadian Broadcasting Corporation, Heartland Media, LLC, RTL Group, Time Warner, Inc., Tivo Corporation, and Viacom International, Inc
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Campaign Trail: Advertising Trends for 2019
Industry experts in the advertising field discuss trends for 2019 and the future of advertising industry.
Elda Choucair, CEO – PHD Media Middle East North Africa
Ravi Rao, CEO – Mindshare Media Middle East North Africa
Satish Mayya, CEO – BPG Maxus
Rani Raad, President, CNN International Commercial
How have ad agencies fared in 2018? What were the biggest areas of growth?
Choucair: Unfortunately, 2018 will end with a further reduction in advertising investments on the previous year. Single digits it may be, but it comes on the back of several years of decline. Digital is rising rapidly, even at the expense of TV but particularly print. As budgets are under pressure and market conditions soft, clients are prioritizing short-term results and investing more and more in data and technology, programmatic, content and influencer marketing. In turn, we’re seeing growth in our more data-driven and content-driven marketing services, as well as our technology and transformation consulting services. Following our network expansion into the Levant, we’ve seen good results from both Lebanon and Egypt.
Elda Choucair, CEO – PHD Media Middle East North Africa
Rao: Agencies have had roller-coaster years since 2017, having had to face scores of mega pitches, movements, resulting in reduction of Adspends and revenues. The biggest areas of growth have been in digital, data & technology, analytics and content primarily on account of the dire need for stretching the media dollars for better business results.
Mayya: How an optimist would put it “we have lost on billing but gained on valuable experience.” It’s been a tough year for advertising industry but for a media plus agency like ours it has been great on the kind of different work we have been involved in. Writing content scripts to managing dinner parties have been our day job lately.
Raad: CNN is going through a strong period of growth. Commercially, we are on track to double our international digital business and further grow our leadership position in the pan-regional TV space.
This transformation is only set to continue as we work within our new corporate structure as part of AT&T to deliver a more personalised user experience. With this greater personalisation, we look to a future of radical change in how audiences around the world consume our product as well as the way that commercial partners work with us.
What are your predictions for 2019? In which direction do we see the industry moving? (Technology, Mobile, Web, Print, TV, Outdoor, etc.)
Mayya: We are not predicting in favour of any one medium. We are of the opinion that crush for digital and technology will end, and we will consider media worthiness on a communication objective. Technology which in itself is not a specific media, will continue to help communication agenda, and we will come out of data driven approach to data supported approach.
Rao: 2019 will see a tipping point where Adspends on digital will, for the first time overtake TV in MENA mainly driven by increased spends on search that had been neglected for several years. The need for performance marketing and measuring outcomes rather than media outputs have forced marketers and advertisers to focus on this area. The big mistake is in ignoring the power of TV and what it provides for the audience at large. Mobile is the prime mover and will only continue to strengthen further. Take the recent data published by The Global Web Index for Saudi that shows one-third of internet users in the age group of 16-24 do not watch tv!
But then, even among this target segment the same content is viewed online on mobile or through delayed viewing on smart tv. Extraordinary times, and the lines are blurring the most between tv and online, so it calls for a greater measurement of video per se.
Raad: I don’t see the future as a binary choice between platforms. 70% of our business is multi-platform as we combine the best of CNN across TV, digital and social media for our commercial partners.
Rani Raad, President, CNN International Commercial
However, the platform that excites me the most for 2019 is mobile. The roll-out of 5G will bring a total reimagining of the use of mobile, and content providers and brands will need to adapt accordingly. The majority of digital consumption of CNN is on mobile, and I expect 5G to be the springboard for future growth and innovation.
Choucair: In 2019, we will see a continuation of most of the trends we’ve experienced lately. These include a focus on the lower end of the purchase funnel and sales, on performance marketing, on data and analytics, micro-targeting and tailored content at scale. Programmatic advertising will spread further and deeper into various media, including OOH, and into premium formats and inventory. The digitization of marketing will see Google and Facebook claim an ever-higher share of total investments in MENA, reaching a third, although their growth is slowing a little. Other media will see their share of the total decline further, a little slower than in the past though. Mobile marketing will keep on growing. Let’s not forget that 5G is around the corner and many telecoms in the region are already testing the technology. What’s really driving all this is a move from mass-marketing to individual marketing at scale and we will see progress into addressable TV, with the rise of IPTV homes in the region.
What is the ‘next big thing’ in the advertising industry?
Rao: An end-to-end solution from insights to analytics with content playing a crucial role in the entire chain of communication. Adaptive marketing is a necessity, so a brand has an agile response to counter its competition and be relevant to consumers through relevant content. Easier said than done and this is where all agencies are headed – be it creative or media.
Raad: Augmented Reality has the potential to be huge. With this technology, you can be transported to a location while sitting in your living room. This experience could be to sample goods before purchase, see a destination before booking to go there or be part of a live experience that you could never have otherwise had access to. For me, AR is a gamechanger.
Choucair: The biggest change will actually be invisible. It is all about marketers creating a new infrastructure, choosing the right technology stack and putting it in the hands of the right talent to create meaningful experiences and outcomes out of data and analytics. New roles are surfacing and so are more agile structures and processes, at the client, agency and media end of the spectrum.
Mayya: Next big thing in communication industry will be cleaning up digital media; transparency, credibility and authenticity.
Everyone has been talking about the duopoly between Facebook and Google and that they’ve won the ad tech power game, what are your thoughts on that?
Raad: I understand when marketers turn to the FAANGs if they need scale or performance marketing. However, what if a brand wants to be part of an immersive consumer experience, packed full of storytelling in a premium environment, with an audience of hard to reach affluent decision-makers? That’s when advertisers engage with CNN. In a world where everyone can buy scale, media companies with trust and expertise built up over decades must be confident of using our strengths to differentiate ourselves from some of the shiny new toys in the media landscape
Ravi Rao, CEO, Mindshare Media Middle East North Africa
Rao: Of course, they raised the bar, and it is evolving even more with data and tech companies carefully (GDPR is just the beginning) manoeuvring around data privacy and piracy. In the end, getting to maximize the business impact is the end game. The ecosystem is now getting enlarged and enhanced with so much of play in the start-ups and SME set-ups, it is hard to predict anything further, except that the transformation in coming months will keep throwing more surprises.
Choucair: Ad tech is certainly taking prominence in our landscape and there is a rapidly growing number of players in this space, promising brands higher level of relevance and performance. Obviously, Google and Facebook dominate the digital landscape and as such are the default setting for countless advertisers. The rapid growth in digital advertising has presented several challenges for advertisers, such as viewability, fraud, measurability, brand safety and data security. We’ve addressed these through technology and, in cases, regulations like GDPR. Facebook and Instagram have addressed concerns with the measurability of their audience numbers through the compliance with an independent audit of their internal data collection process by the Media Ratings Council (MRC), for example. Google and Facebook’s growth will slow down as they embrace higher standards in terms of content and sales.
Mayya: They have done a few things right so far. But we have seen tides change very quickly. Specially in a technology led environment all have a fair chance to develop something new and better. And, people are not loyal to a platform which makes the duopoly situation vulnerable.
What do you predict for the ad business within the next 5 to 10 years?
Choucair: There are several angles to consider. Technological developments will lead us to more personalized communications, enriched through augmented reality and responding to more instantaneous physical or behavioral stimuli detected by sensors and devices. Brands will need to evolve further in such a context and rise above their mere functional dimension to reach and stay in people’s consciousness. Our role as marketing agencies will be to engineer the environment in which these brands will evolve and thrive, creating engaging and effective experiences, be they physical or virtual. We’re rapidly expanding beyond media planning and buying, but what remains is our consultative, advisory and executional role for our clients and our mission to grow their business. As automation will take care of the more mundane aspects of our work, we will be able to operate at a higher, broader and even more strategic level with our clients. We may be experiencing disruption and facing our own business transformation, but we’ve always been an agile and resilient industry, so it will be a part if not a contributor to the change and we will not be sidelined by it.
Rao: It is all about speed, provocation and collaboration and the team that adds value to a clients’ business alone will survive. There will be no funnels, just commerce everywhere. And this requires a seismic shift in marketing talent too – the race is on. Exciting times.
Mayya: I would rather not comment. It’s very unpredictable, there is a school of thought that predicts ad business will be non-existent in 10 years, and it will merge into the marketing role for companies. With creatives not required anymore, and media helping with planning, advertising agencies will have to drastically reinvent themselves, probably shift more towards being stakeholders with media.
Raad: If we think that the media landscape has changed quickly over the last ten years, then buckle up for what is yet to come. With faster connectivity we are about to enter a whole new world. Audiences will have different consumption habits and content experiences, brands and media will need to adapt quickly, and there will be further consolidation and convergence. All this adds up to an exhilarating rollercoaster, where the only ones enjoying the ride will be the platforms that have consumers at the heart of their business and are nimble enough to make bold choices
Do you think mixed reality will make a big impact in the ad sector in the coming years?
Choucair: Mixed reality is in its nascent age, it’s not a mature technology yet however it is certainly going to happen and will impact the entertainment, retail and gaming industries before it hits the marketing world. Interruptive advertising approaches will be replaced by more relevant, convenient and useful brand experiences, tailored to the individual, the context and the moment. More than a gimmick, mixed reality must add value to people’s lives if it is to succeed.
Raad: As per my previous answer, the likes of AR and VR have the power to be transformative but their impact will be dependent on the technology allowing wider consumer uptake and lower barriers to entry. When these pieces fall into place, it can be a gamechanger.
The post Campaign Trail: Advertising Trends for 2019 appeared first on Bloomberg Businessweek Middle East.
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Key Capabilities Required for Taking on the Digital Transformation: Step by Step
Key Capabilities Required for Taking on the Digital Transformation: Step by Step JasonPi Wed, 03/21/2018 - 16:14
At the heart of any digital strategy and transformation is the customer. Every service provider understands that today's customers expect no less than the superior experiences that the digital world can provide.
It is a simplified experience that is contextual and consistent across all touchpoints, applications, and devices. It is intuitive, aligned with customer desires, needs, and channel preferences. With over the top (OTT) players delivering on these needs (and often outperforming them) – service providers are seeking a customer-first transformation to keep up.
Service providers need a simple and expedited means for reaping the benefits of an impactful digital transformation, without replacing critical back-end systems and overturning countless internal processes.
Quick Wins with Digital Augmentation
While some service providers are digitizing all their care and commerce channels and processes, others are taking it step by step. Either way, everyone along this transformation journey, at one point or another, and likely more than once, is faced with a need for 'quick wins.'
It could be a specific feature that simplifies an in-app experience, or an agent interface that decreases handle times at the contact center.
Whatever the impetus may be, this is where digital augmentation comes in. Namely, this is a process that enables service providers to focus on one channel, service, or feature at a time.
The Mobile App
For example, let's take a look at a mobile operator who wants to give subscribers greater control with a mobile app that enables multiple means for payment, and which offers numerous self-care features such as reviewing bills, changing plans, or upgrading a device.
All of this would need to be possible while ensuring that the user experience is seamless from the app to additional channels, and is simple with a minimum number of clicks to make desired changes.
While this is a specific and focused digital need, the solution that can make this happen necessitates a less than simple alignment of the desktop and mobile business. How to overcome this challenge? We'll get to that in a moment . . .
The Retail Store
Consider another case. This time, a wireless provider, who is also focused one channel – the retail store. Namely, the provider believes that it can increase in-store conversion rates by empowering agents to deliver personalized engagements with targeted offers, as well as by converting care issues into upsell opportunities.
Again, a focused need on one specific channel. Yet, this too is a need that can only be addressed by integrating multiple back-end systems and simplifying telco processes that are typically complex. Moreover, it requires delivering a 360˚ view of the customer to every agent, with all the relevant information along with guidance for the next best offer and the next best action.
So, what's the secret to enabling quick wins with digital augmentation?
The 5 Key Ingredients for Digital Augmentation
When seeking a solution for the most expeditious, IT-headache free, yet effective path to digital augmentation, there are five must-have ingredients. And, with these ingredients in place in one digital enablement platform – this kind of transformation and many quick wins along the way, are completely within reach.
Namely, an enabling platform is one that has/is:
BSS system-agnostic, so it can be implemented with any existing BSS infrastructure;
A microservices based architecture that enables providers to launch as many or as little services at a time, at their own pace – accelerating time to market;
Open and cloud-native to enable changes on-the-fly, and which can be implemented across all channels immediately, and without the IT overhead;
Channel specific solutions to serve and connect all possible channels, including self-service web and mobile, social, retail stores, customer engagement centers, and chatbots; and
Pre-integrated telecom business intents and processes that span functional domains using a common data-model to streamline the launch and maximize the impact of telco-centric initiatives and processes.
DigitalONE in Action
DigitalONE from Amdocs features each of these capabilities and is enabling service providers all over the world.
Mtel, Bulgaria's leading provider of mobile, fixed, broadband, and IPTV services, for example, selected DigitalONE for retail insertion, i.e. to transform the digital commerce and care experience of its more than four million subscribers through its 200+ retail stores.
With the Amdocs platform, Mtel can provide its service agents with an omni-channel, widget-based digital experience that includes visual web representations of the customer context, regarding where they are on their care and commerce journey.
Furthermore, by modernizing its retail engagement capabilities, as based on Amdocs' business process best practices and experience with intelligence-driven customer journeys, Mtel will be able to make changes quickly and easily utilizing DigitalONE's unique build once, deploy many times widget toolkit.
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Gamification, Augmented Reality, IoT of ERP is shipping business models
ERP evolution to Shipping business Models using Gamification ,Augumented Reality ,IoT and cloud evolution is Shapping Future of ERP and Technology challenges behind
Business is Changing So is ERP. Digital Transformation then rapid change which using digital dwarfs other Business Models quickly.
Few years back When Harward Organisation behaviour professor Henry Mintzberg wrote a Book Managers Not MBA needed and founded institute of practising managers. As he found increasing disconnect between what is taught and practised.
Today most Research based Learning and curriculum made really specialized to next league is there is not research input into Management thinking hence ERP thinking ERP hence Business Model thinking the business becomes irrelevant.
ERP are moving to next class rather shipping modules or submodules it about shipping your business model with agile technology. Agile I mean is business Agility to adopt to new business models and technology landscape.
Today’s business is all about changing business Model fast So ERP driving This using better pervasiveness into machine to ERP intelligence using IoT and visualisation using Augumented Relality and Data science shows future of your strategy vs my strategy into A Game. A game like two golf player in parallel visualizing using augumented reality and similulation whose business Strategy is better over Golf game.
Increasing as business getting more complex the in every segment new business model will emerge fast. The longitivity of business model is also shrinking. Earlier if you had a business model you could run whole business on that model for let say 50 yrs now it’s may be 4 yrs… So Bussiness models need to change fast to survive. How is ERP Helping us in this Exercise we have seen in last paragraph.
Also I have Explained in Last parts using Technology Shift , business Model shift enabled in ERP.
At the layer ERP is internally yet another BPM+ functionality where business flow is captured. BPM now Eats IoT messages and queues them for ingestion in cloud where then data science runs over them To create models for decision making it change which is deriving strategic insights using Mathematical models.
Not only that But business models are also changing which are reflective of sometime Mathematical models. We know Algorithmic trading transformed Finance. This That trading getting pervasive into other industry now.
Are Algorithmic business Models using this mathematical conotations is new buzzword. We have algorithm driven CRM systems having recommendations systems rather than shop floor assistant.
New Age Enterprise Software in cloud.
Interesting to see how salesforce.com is growing from CRM into other verticals. Already cornering many CRM vendors like Siebel, SAP CRM, and Oracle Peoplesoft CRM.Same way Workday is growing fast in HR solutions.Are there ERP based on cloud threat to traditional vendors.Now industry is segmented into two types of ERP : Tradition ERP Vs Cloud based ERP.
Let’s look why Traditional ERP are facing the brunt:
Let see evolution : ERP evolved from desktop based systems to client server system in 90’s to web based systems then So SAP R3 like three tier product (database server-application server- webserver –client).We had lots of security challenges then also. Next went to n-tier where we had choice of n number of application server layers. Then today we are faced with 2 question Cloud enablement and mobility.(of course these are not the only challenge there are others too).
Biggest impact ERP made to life of Executives is Time to market. Now see today if Any cloud ERP provider has to do mobile enablement it just few steps while for traditional ERP giving form to future cloud based browser is big problem.SAP had to acquire company like Sybase still integration is not complete.
The big vendors are vulnerable because they require big expensive upgrades. Workday doesn’t go into startups — it’s selling to big companies that have HR and financial software in place. But companies have to update this software periodically, and the traditional vendors like Oracle and SAP make it hard and expensive to upgrade. That’s when startups like Workday jump in.
Oracle will survive the cloud transition, but will have to acquire some companies. He thinks NetSuite, which is already majority-owned by Larry Ellison, is a logical candidate.
SAP is toast. “I think SAP doesn’t really have a play.”.ABAP language on which ERP is based is old based on COBOL syntaxes has evolved into Object Orientation with lot of effort.Sonetweaver came in to enable java to work for ABAP.But Oracle the biggest competitor acquired Sun hence Java. So, now SAP wanted to remove all dependency from Java.See simple thing like JSP /ASP like technology which is very old came into java just 2 yrs back with BSP in ABAP.Otherwise in SAP Netweaver used to the work through JSP(Netweaver is J2EE server only).Now how many years it will take to remove dependency.SAP acquired Sybase to provide mobility solution but still SAP mobility has long way to tread.Then where is cloud. I agree Enterprise software lifecycle being longer company does not suddenly decide to replace in Peoplesoft HRMS with another package.Atleast 1 year in implementation and second year in stabilisation.
Don’t underestimate Microsoft but competition is hotting up like iWork from apple. He thinks the company really gets the cloud, and that Windows 8 will easily become the second-biggest category of tablets — simply because they will run Office, while the iPad never will. “If I could get Office on a tablet, I’d throw my laptop away.” He also thinks that Microsoft’s army of .NET developers will move to Azure, the company’s cloud platform.iPad is also warming up with iWork office suite on mobile. Micorsoft is moving fast on Axcepta coming up with CRM, Financial, SCM modules. collaboration with sharepoint,oulook,messenger integration,integrated SQL server based MSBI and reporting.Available everything on cloud Azure.WCF, WWF fighting with workflow software.
Google will make a bigger enterprise play eventually. Google more focused on consumer and advertising play facing facebook. Enterpriseis Google’s “secret weapon” and noted that he sees a lot of companies considering a switch to Gmail at the same time as they switch to Workday.
Workday: Former Peoplesoft CEO made Cloud HR AneelBhusri,Dave reading up challenge for major vendors
com
Future of Flex &Flash : Gamification of ERP enterprise software, Augmented Reality on mobile apps, ipTV
Adobe modern introduction , history of innovations, trends of future:
Adobe outdoing competition for many years now has system in place for bringing future technologies like IPTV(http://blogs.adobe.com/flashplatform/tag/iptv), mobile/tablet OS interfaces, photo editors like Photoshop, Word editors like Acrobat reader with compressed storage .Adobe has company which have been working ahead of time many years in many technology are like Acrobat reader, Photoshop with image processing algorithm implementations for naive users ,for online picture editor for image enhancements using image processing algorithms(http://pixlr.com/editor/), Flex for AJAX/RIA. Flash presented good threat to Microsoft as instead of writing to OS people can write to Flash same reason why Steve Jobs took stand against Flash. Adobe hence started to silent revolution of RIA.
Photoshop, Illustrator, and the other design products in its Creative Suite make up more than 50% of Adobe’s revenue and have created a lot of loyalists. Adobe presence in unified communication with its connect platform for online meetings which competes with Microsoft live meeting and communication server (renamed Lync). People most often create documents using Word processing software but once those documents need to be stored in a fixed format for printing and official forms, they’re almost always converted to Adobe’s PDF format.Micorsoft XPS never stood competition against PDF format.
Adobe Flex is a popular framework for building Rich Internet Applications (RIAs). The Flex framework is used to create SWF files that run inside the Adobe Flash Player
Today when we will see higher adoption of IP TV in future Adobe is well positioned to take on. Earlier Adobe flex write once and run on any browser (need not worry browser dependency) to today write once run on any device (Android, IPhone, or any tablet OS).
Technology Landscape:
Technology is continuously evolving. Never people thought before AJAX came in that all system will web based. As in earlier system Client server system web client wait for completion for each request till then browser hangs. With coming of AJAX Asynchronous request does not need to wait for reply from Server for completion of request. Today what we See from Website to ERP like SAP PeopleSoft ,oracle apps ,to Business intelligence systems virtually every UI is Web Based. AJAX increased adoption of Web across different platform devices and interfaces. Across all this technologies the best choice of UI ends at flex.
Demand and salary to AJAX programmer crossed Java programmers. Main component of AJAX was java script. But problem came later no support for JavaScript. In meanwhile Adobe was company very much into multimedia software like Flash, Photoshop. Needed to adopt to new Web paradigm. So necessity is mother of invention. Abode had flash player which was heavy when used with websites. So it came with AJAX product first time Flex which is blend of Flash’s graphics + AJAX( Evolution 1997 Flash player–>2000 Action Script 1.0–> see diagram) . issues with JavaScript like not clean coding, no support form vendor ,intuitive controls for new fast AJAX web systems were solved.Rich Internet Application evolved RIA evolved with Adobe Flex.
Flex came with editor where user can code using Actionscript created with mix of JavaScript concept into Flash scripts. Action scripts we can code complex AJAX interface to be played on Flash player get support from Adobe while for javascript no support available. ActionScript program that has been optimized to death by an AOT compiler can, almost trivially, beat a JavaScript program that is optimized on the fly by the JIT compiler. The only way out would be to let the JIT compiler work till death, but that is not an option.
JavaScript programs are untyped, (relatively) small programs that are shipped/loaded as source code, and then compiled and run on the fly. In contrast, ActionScript programs are typed, (relatively) large programs that are compiled to byte code, shipped/loaded as byte code, and then run on the fly.
Flex came with more intuitive UI which never existed before like slider control, control for embedding video tag which later on HTML 5 could bring in 5 yrs later. So adobe was working 5 yrs ahead of time.
Still today concepts like onscroll pagination and caching did not exit. some 5 yrs back for every website server side code .NET or Java or PHP or SAP or PeopleSoft but web client code was on Flex. Beautiful intuitive UI controls from sliders, Maps, dynamic grids, for OLAP olap grids, dynamic grouping and sorting it could handle huge data seamlessly the JavaScript latency issues also minimized. These features are now stand replicated with Microsoft sliverlight,ExtJs and other Java script libraries.
Competition to Flex :
Technology wise competition to Flex include Curl, OpenLaszlo, Ajax, Mozilla way back in 2002 introduced XUL ,from Sun Microsystem JavaFX, Microsoft Windows Presentation Foundation, Silverlight and HTML5. Examine the trend graph over period of time. HTML5 popularity has dwarfed competition as it is open source and work across platform.
Figure 2: source: trends.google.com showing search trends Flex competitors or related technology.
– Flex had moved to new battled field Devices. Is new java of devices write once and run on any device android, iPhone blackberry or any tablet OS.
– Enterprise class programming Model: Use of constructs like strong typing, inheritance, and interfaces to program more efficiently. Extensive mobile and traditional components help speed development. Flex applications can access device capabilities such as GPS, accelerometer, camera, and local database.
– End to End tooling for development: Build Flex applications more easily using Adobe® Flash® Builder® software, an enterprise-class Eclipse™ based IDE. Productivity features include on-device debugging and mobile simulators for testing across screen sizes and resolutions.
– Server Integration: Integrate with all major back ends including Java™, Spring, Hibernate, PHP, Ruby, .NET, Adobe ColdFusion®, and SAP using industry standards such as REST, SOAP, JSON, JMS, and AMF, PeopleSoft.
– AJAX design patterns: On Object oriented programming on Action scripts design pattern are readily available.
Even software claims today integration with flex for choice of UI whether its ERP like PeopleSoft or SAP, Oracle Apps, or Business intelligence system like SAP Business objects Excelsious, IBM Cognos flex interfaces. Each day new Members join group each day product realize it needs to provide interface to flex joins flex group.I remember on Cognos 8.0 did not had features like geographic reporting interfaces, intuitive grids with dynamic sorting and grouping ,maps etc which only after integration with flex were possible for BI . had no choice but to integrate Flex. I recommend everyone at least one download tour de flex and see the dynamic UI.I am sure you will start loving it. From YouTube to Google finance or yahoo finance everywhere you can see innovation of Flex controls.
Figure 2: source Finance.google.com (showing comparison of Adobe,Microsoft and Dow Jones index.
On contrary HTML5 is not threat but opportunity for Adobe Flex :
But Adobe has the most to gain if they become the major player in the HTML5 field by providing tools, framework and making the web standards evolve. And they are in a good position to get there.Adobe has already two great tools for HTML5, Muse and Edge.
HTML5 fight with Flex is on : Adobe online games are beating HTML5 with over 1000 games written compared with few hundred on HTML5. HTML5is already almost universally supported in mobile browsers and Adobe realized that Flash would never get that ubiquity across browsers. HTML is supported by 40% of web Browsers while Flash 99%.Feature supported are browser dependent with no 3D support while flash has plugin. Security: Flash is miles ahead: In order to hack HTML5 Right click view source while in flash you need to get swf file which is loaded through wrapper parent then hacker needs to go through 2 layers of encryption and obfuscation.Majority flash book games are flash. With Flex 4.5 SDK build and deploy applications for Google Android, Apple iOS and BlackBerry Tablet OS platforms leverage one tool, one framework and one codebase to deliver apps across leading mobile platforms, not to mention web and desktop as well
But then reality is still HTML5 has more issues with Andriod and iOS while Flex has few.
Flex is HTML 5 + more:à Flex is no.1 choice for enterprise complex, high-fidelity enterprise applications such as business dashboards, line of business tools, real-time trading applications and desktop replacement applications, and see leading companies in healthcare, financial services, communications and other industries standardizing on it.HTML5 has not matured yet. Flex is a choice for following reason:
SDK and Compiler open sourced MPL license, HTML 5 open standard WHATWG license , Adobe + on Flex new 3d – graphics,(transformation scene, camera, lighting, change pixel data ,effects)
Real-time connection(HTML5 has websocket vs Flex has flash.net.socket) ,Drag and Drop (drag and drop across application, cross document, clipboard) with API’s flash.desktop.clipboard,Events.NativeDragevents,Flash.desktop.TransferableData Vs HTML5 DataTransfer and DragEvent.
Adobe provide better file system (in HTML5 input type upload storage api vs Flex has File, FileStream, Filemode) (read/write capabilities), Offline Access Adobe air provides Resource(Windows application Vs Application cache) State(air.Event.NETWORK_CHANGE_URLMonitor vs navigator online,)
Data (flash.data.SQLConnection vs HTML5 has Database,SQLTransaction,SQLResultSet,LocalStorage.
New HTML 5 products which also use Action scripts as base new HTML5 products, Adobe Muse™ and Adobe Edge preview.
Cloud: Adobe’s creative tablet applications+, such as Photoshop Touch, into everyday work – seamlessly synchronizing and storing files in the cloud for sharing and access on any device
Adobe Typekit launched in Oct 2011 , the Web-based font library that pioneered the use of real fonts on websites, delivering more than 700 typefaces from leading foundries.
Adobe Edge, a ground-breaking HTML5 development tool; and Digital Publishing Suite Single Edition, the technology behind the delivery of digital magazines on iPad.
Adobe new Open source strategy: As Flex moves into a community-driven open source project, Adobe will make initial technical contributions and will also continue to provide a team of full-time Flex SDK engineers to contribute to the Apache project.
Adobe is currently in the process of contributing the core Flex SDK (including advanced data visualization components), automation libraries, AIR SDK binaries, documentation, and specifications to the Apache Flex Project.Also contribute yet-to-be-released Spark components including ViewStack, Accordion, DateField, DataChooser, and an enhanced DataGrid.Other future contribution to project include Falcon JS new compiler for action script,Mustella a functional testing framework, BlazeDS code is already available at adobe.com/go/blazeds_source under the GNU Lesser General Public License, Version 3.
BlazeDS provides Java based server-side remoting and web messaging technology allowing Flex clients to exchange typed binary data with the server and receive notification from other clients and servers. The messaging service also allows Flex applications to exchange messages with other non Flex, JMS-enabled applications.
Flex Sparks components and the recent addition of the new mobile components provide a great and mature framework basis for a real open source effort
Next generation Experiments on Flex.
Gamification of Enterprise Software like ERP,BI,BPM etc : Enterprise gamification to date has really been about marketing and customer engagement. By gamification it introduces unrealized concepts of social collaboration and create the ad hoc collaboration,engagement metaphor help companies realize these lofty social/collaborative goals. people are more engaged, more able to understand and support the outcomes that matter to the enterprise, and they are being recognized and rewarded for these actions. Adobe with Flash based online games and enterprise grade Flex development platform is greatly positioned for that.
Augumented Reality:
Augmented reality (AR) is a field of computer science that involves combining the physical world and an interactive, three-dimensional virtual world. For a complete project with Flash on AR visit http://www.adobe.com/devnet/flash/articles/augmented_reality.html
Video game industry is major employer of AR.Its not the end of game we have business intelligence system employing Augmented Reality (http://youtu.be/mTflf_PqUYs)
. AR for ipad,android,ERP like SAP, Business Process management is getting lot of traction for all this Flex and Flash is greatly positioned. On SAP TV watch augmented reality(http://youtu.be/C4b2Npnbhz0).
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The post Gamification, Augmented Reality, IoT of ERP is shipping business models appeared first on Statii News.
from Statii News http://news.statii.co.uk/gamification-augmented-reality-iot-of-erp-is-shipping-business-models/ from Statii News https://statiicouk.tumblr.com/post/167514284857
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Pay TV's Rapidly Changing Delivery Mechanisms Triggers Demand for Effective Video Content Protection
OTT, HTML5, and cable IP-fication are creating growth opportunities in CAS/DRM, finds Frost & Sullivan's Digital Transformation team
SANTA CLARA, California, Aug. 4, 2017 /PRNewswire/ -- The global content protection market is transforming, and participants must adapt or fail. Internet protocol (IP) is creating widespread disruption. Consumer preferences are shifting from live-linear bouquets of channels toward over-the-top (OTT) and television everywhere (TVE). Consumer electronic (CE) devices are outselling set-top boxes (STBs) 10 to 1, and cord cutting continues to gather steam. Digital rights management (DRM) secure players and watermarking are gaining wallet share, even as traditional CAS spending plateaus. Overall, the nature of pay TV is changing and content protection technologies must adapt to secure content and revenue wherever it is viewed and however it is delivered.
Frost & Sullivan's recent analysis, Global Content Protection Market, Forecast to 2021, finds market revenues will grow from nearly $1.7 billion in 2016 to just shy of $2 billion by 2021, at a compound annual rate (CAGR) of 3.4 percent. The study examines current revenues and future growth potential of the content protection market in terms of four application segments: IPTV, cable, satellite, direct-to-home (DTH), and other service (including online services and pay DTT); in terms of protection type (CAS, DRM, and other); and by region (North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific).
To access more information on this analysis, please visit: https://goo.gl/Vo2Uxz
"The pay TV market has morphed from being a controlled and predictable broadcast ecosystem to an evolving morass of fragmentation across devices, platforms, standards, technologies and interoperability," said Streaming Media Practice Head Mukul Krishna. "Content protection vendors that can expand beyond client-based, hardware-dependent product lines to fully empower expanding pay TV content services will see success."
Expansion of OTT and TVE services will increase expenditure on DRM, multi-DRM, and secure player solutions, while upgrades to hybrid STBs combined with the imminent growth in 4K will drive demand for higher-end solutions.
Growth opportunities will revolve around:
Cable Upgrades and IP-fication: As cable networks are upgraded, content quality increases, as does support for interactivity. Head-end upgrades allow CAS switch-out, while STB upgrades drive unit sales.
Cardless CAS: Cardless offers lower cost with equivalent security to hardware CAS in many use cases.
Multi-DRM: These solutions offer parity between linear broadcast and OTT/TVE for rising on-demand, device-based viewing.
Secure Playback: This is a crucial functionality in apps and browsers to deliver a secure, managed playback experience on devices.
High-end Content Protection: With growth in 4K and early release pay-per-view (PPV), top-tier DTH vendors still seek the best security available.
While several changes in technology and standards, including the exit of Flash and Smooth Streaming technologies, consolidation of HTML5/EME, and advent of common media application format (CMAF) to bridge HTTP live streaming (HLS) and dynamic adaptive streaming over HTTP (DASH), will address fragmentation on the DRM side, issues remain in terms of support for legacy devices and varying options for packet-level encryption.
"Content protection vendors must become a one-stop shop, developing in-house competency and establishing partnerships and reseller arrangements, to enable secure cross-platform, multi-screen delivery for operators," summed up Krishna. "Truly agile vendors will think beyond pure security and seek to become comprehensive content protection and content monetization partners."
Global Content Protection Market, Forecast to 2021, is part of Frost & Sullivan's Digital Media Growth Partnership Service.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion
Global Content Protection Market, Forecast to 2021 K12B-70
Contact: Clarissa Castaneda Corporate Communications – North America P: 210.477.8481 F: 210.348.1003 E: [email protected]
http://ww2.frost.com
Read this news on PR Newswire Asia website: Pay TV's Rapidly Changing Delivery Mechanisms Triggers Demand for Effective Video Content Protection
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Pay TV's Rapidly Changing Delivery Mechanisms Triggers Demand for Effective Video Content Protection
OTT, HTML5, and cable IP-fication are creating growth opportunities in CAS/DRM, finds Frost & Sullivan's Digital Transformation team
SANTA CLARA, California, Aug. 4, 2017 /PRNewswire/ -- The global content protection market is transforming, and participants must adapt or fail. Internet protocol (IP) is creating widespread disruption. Consumer preferences are shifting from live-linear bouquets of channels toward over-the-top (OTT) and television everywhere (TVE). Consumer electronic (CE) devices are outselling set-top boxes (STBs) 10 to 1, and cord cutting continues to gather steam. Digital rights management (DRM) secure players and watermarking are gaining wallet share, even as traditional CAS spending plateaus. Overall, the nature of pay TV is changing and content protection technologies must adapt to secure content and revenue wherever it is viewed and however it is delivered.
Frost & Sullivan's recent analysis, Global Content Protection Market, Forecast to 2021, finds market revenues will grow from nearly $1.7 billion in 2016 to just shy of $2 billion by 2021, at a compound annual rate (CAGR) of 3.4 percent. The study examines current revenues and future growth potential of the content protection market in terms of four application segments: IPTV, cable, satellite, direct-to-home (DTH), and other service (including online services and pay DTT); in terms of protection type (CAS, DRM, and other); and by region (North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific).
To access more information on this analysis, please visit: https://goo.gl/Vo2Uxz
"The pay TV market has morphed from being a controlled and predictable broadcast ecosystem to an evolving morass of fragmentation across devices, platforms, standards, technologies and interoperability," said Streaming Media Practice Head Mukul Krishna. "Content protection vendors that can expand beyond client-based, hardware-dependent product lines to fully empower expanding pay TV content services will see success."
Expansion of OTT and TVE services will increase expenditure on DRM, multi-DRM, and secure player solutions, while upgrades to hybrid STBs combined with the imminent growth in 4K will drive demand for higher-end solutions.
Growth opportunities will revolve around:
Cable Upgrades and IP-fication: As cable networks are upgraded, content quality increases, as does support for interactivity. Head-end upgrades allow CAS switch-out, while STB upgrades drive unit sales.
Cardless CAS: Cardless offers lower cost with equivalent security to hardware CAS in many use cases.
Multi-DRM: These solutions offer parity between linear broadcast and OTT/TVE for rising on-demand, device-based viewing.
Secure Playback: This is a crucial functionality in apps and browsers to deliver a secure, managed playback experience on devices.
High-end Content Protection: With growth in 4K and early release pay-per-view (PPV), top-tier DTH vendors still seek the best security available.
While several changes in technology and standards, including the exit of Flash and Smooth Streaming technologies, consolidation of HTML5/EME, and advent of common media application format (CMAF) to bridge HTTP live streaming (HLS) and dynamic adaptive streaming over HTTP (DASH), will address fragmentation on the DRM side, issues remain in terms of support for legacy devices and varying options for packet-level encryption.
"Content protection vendors must become a one-stop shop, developing in-house competency and establishing partnerships and reseller arrangements, to enable secure cross-platform, multi-screen delivery for operators," summed up Krishna. "Truly agile vendors will think beyond pure security and seek to become comprehensive content protection and content monetization partners."
Global Content Protection Market, Forecast to 2021, is part of Frost & Sullivan's Digital Media Growth Partnership Service.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion
Global Content Protection Market, Forecast to 2021 K12B-70
Contact: Clarissa Castaneda Corporate Communications – North America P: 210.477.8481 F: 210.348.1003 E: [email protected]
http://ww2.frost.com
Read this news on PR Newswire Asia website: Pay TV's Rapidly Changing Delivery Mechanisms Triggers Demand for Effective Video Content Protection
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