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comrade-meow · 4 years

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This is a transcript of a speech by developmental biologist Dr Emma Hilton delivered on 29 November 2020 for the ‘Feminist Academics Talk Back!’ meeting. This talk was originally published by womentalkback.org

Sex denialists have captured existing journals We are dealing with a new religion

Thank you for the invitation to speak today, as a feminist academic fighting back.

As ever, let’s begin with a story. And, trust me, by the end of this talk, you’re going to know a lot more about creationism that you expected:

1. In the 1920s, in concert with many other American states, the Tennessee House of Representatives passed the Butler Act, making it illegal for state public schools to: “teach any theory that denies the Story of the Divine Creation of man as taught in the Bible.” In other words, banning schools from teaching the theory of evolution.

Three months later, Tennessee science teacher John Scopes was on trial, charged with teaching the theory of evolution, a crime he was ultimately found guilty of. He was fined £71 – about £1064 in today’s money – so it could have been an expensive affair for him, had he not got off on a really boring administrative technicality.

Yet, despite the evidence against him and his own confession, he was an innocent man. Scopes was not guilty of teaching the theory of evolution. He admitted to a crime he had not committed. He even coached his students in their testimonies against him. So why would he admit to this wrongdoing of which he was entirely innocent? Why would he contrive apparent guilt? In protest. In protest against a law he viewed as fundamentally incompatible with the pursuit of scientific truth.

2. The history of creationism and education laws in the US is turbulent and often opaquely legalese, especially for those of us unfamiliar with US law. Some of the methods of the wider creationist movement, however, will be immediately recognisable as they are employed by a new movement, one which seeks to erase another scientific truth, the fact of sex.

Method 1. The framing of human classifications, whether it’s species or sex, as “arbitrary”. This leads to the premise that such phenomena are “social constructs” that need not exist if we chose to reject them. That truth must be relative and consensual. Never mind that these “arbitrary” classifications appear to be surprisingly similar classifications across all cultures and civilisations.

It also necessarily spotlights tricky boundary cases – not really a personal problem for the long-dead evolutionary missing links, but a very real problem in the modern world for people whose sex is atypical and who are constantly invoked, even fetishized, as “not males” or “not females” to prove sex classification is somehow no more than human whimsy.

People with DSDs have complex and often traumatic medical histories, perhaps struggling to understand their bodies, and they deserve more respect than to be casually and thoughtlessly used as a postemodernist “gotcha” by the very people so horribly triggered by a pronoun.

Method 2. The distortion of science and the development of sciencey language to create a veneer of academic rigour. Creationists invented “irreducible complexity” and “specified complexity” while Sex denialists try to beat people over the head with their dazzling arrays of “bimodal distributions arranged in n-dimensional space”.

Creationists, unable to publish in mainstream science journals because they weren’t producing, well, science, established their own journals. “Journals”. Sex denialists have captured existing journals – albeit limited to more newsy ones and to occasional editorials and blogs about gender (which is not sex), about how developmental biology is soooo complicated (which does not mean sex is complicated – I mean, the internal combustion engine is complicated but cars still fundamentally go forwards or backwards), about how discussing the biology of sex is mean (OK, good luck with that at your doctor’s surgery). Many such blogs and articles are written by scientists who simultaneously deny sex to their social media audience while writing academic papers about how female fruitflies make shells for their eggs (no matter how queer they are), about the development of ovaries or testes in fish and about how males make sperm.

The current editor-in-chief at Nature, the first female to hold this position, studied sex determination in worms for her PhD, and she now presides over a journal with an editorial policy to insert disclaimers about the binary nature of sex into spotlight features about research on, for example, different death rates in male and female cystic fibrosis patients.

The authors of the studies are not prevaricating or handwaving about sex, but the editorial team is “bending the knee”. I used to research a genetic disorder that was male-lethal – that is, male human babies died early in gestation. I’d love to know if this disclaimer would be applied there.

Method 3. Debate strategies like The Gish Gallop. This method is named for Duane Gish, who is a prominent creationist. What it boils down to is: throw any old argument, regardless of its validity, in quick succession at your opponent and then claim any dismissal or missed response or even hesitation in response as a score for your side. In Twitter parlance, we know this as “sealioning”, in political propaganda as the “firehose of falsehood”, although Wikipedia also suggests that it is covered by the term “bullshit”. So, what about intersex people? what about this article? what about an XY person with a uterus? what about the fa’afafine? what about that article? look at this pretty picture. what about what about whataboutery what about clownfish? The aim is not to discuss or debate, it is to force submission from frustration or exhaustion.

Method 4. The reification of humans as separate from not just monkeys but the rest of the living world. The special pleading for special descriptions that frame humans as the chosen ones, such that the same process of making new individuals, common to humans and asparagus, an observation I chose because it seems superficially silly – it could have been spinach – requires its own description, one that accounts for gender identity.

3. In the Scopes trial, which saw discussion of whether Eve was actually created from Adam’s rib and ruminations on where Cain got his wife, Scopes was defended by a legal group who had begun scouting for a test case subject as soon as the Tennessee ban was enacted. This legal group claimed to advocate for:

“Freedom of speech for ideas from the most extreme left such as anarchists and socialists, to the most extreme right including the Ku Klux Klan, Henry Ford, and others who would now be considered more toward the Fascist end of the spectrum.”

The legal group so keen to defend the right to speak the truth, in this case a fundamental, observable scientific truth? The American Civil Liberties Union, a group whose modern day social media presence promotes nonsense like:

“The notion of biological sex was developed for the exclusive purpose of being weaponized against people.”

and

“Sex and gender are different words for the same thing [that is] a set of politically and socially contingent notions of embodied and expressed identity.”

and shares articles asserting that biological sex is rooted in white supremacy.

Since the Scopes case, the ACLU have fought against many US laws preventing, or at least compromising, the teaching of evolution. I cannot process the irony of a group of people historically and consistently prepared to robustly defend the truth of evolution while now denying one of the most important biological foundations of evolution.

4. How do we fight this current craze of sex denialism? A major blow for creationism teaching was delivered in 1986 while the US Supreme Court were considering a Louisiana state law requiring creationism to be taught alongside evolution. The Louisiana law was struck down, in part influenced by the expert opinions, submitted to the court, of scientists who put aside their individual and, as one of them has since described “often violent” differences on Theory X and Experiment Y, to present a unified defence of scientific truth over religious belief. 76 Nobel laureates, 17 state academies of science and a handful of scientific organisations all got behind this single cause, and made a very real change.

Support for creationism has slowly ebbed away and the US is in a much more sensible position these days, although I still meet the occasional student from a Southern state who didn’t learn about evolution until college.

Sadly, one of the Nobel laureates has highlighted how unusual this collective response was and that he could not imagine any other issue that would receive the same groundswell of community support. Although he forged his career listening out for the Big Bang, so maybe I need to go through the list and find the biologists.

Part of the problem petitioning biologists to speak out is not necessarily fear of being cancelled or whatever, but simple lack of awareness of the issue, or incredulity that it is being taken remotely seriously. I’ve been working on a legal document and was discussing with a colleague about my efforts to find a citation for the statement, “there are two sexes, male and female”. He laughed at the idea that this would require a citation, told me to check a textbook, then realised that this statement is so simple that it would not even be included in a textbook.

And he’s right. I can find chapters in textbooks and hundreds of academic papers dedicated to how males and females are made, how they develop, how they differ, yet very few that feel the need to preface any of this with the statement “There are two sexes, male and female”. It is apparently something that biologists do not think needs to be said.

But of course, I think they are wrong, and that we live in a time where it does need to be said, where some aspects of society are being restructured around a scientific untruth, and where females will suffer.

Without recognition of and language to describe our anatomy, and the experiences that stem from that anatomy, mostly uninvited, we can neither detect nor measure things like rates of violence against women, the medical experiences, the social experiences of women and girls.

And, as for creationism, the reality of sex perhaps needs to be said by those with scientific authority, in unambiguous terms. Otherwise, we are living in a society that tolerates nonsense like there is no such thing as male or female, that differences evident to our own eyes are not real, that anatomies readily observable and existing in monkey and man alike do not actually exist. I’m sure this last assertion has the full support of the creationist community. And perhaps, as for creationism, a true tipping point will be tested when it is our children being taught these scientific untruths, or worse, when it is illegal to say different.

5. At the end of his trial, the only words Scopes uttered in court were these:

“Your honor, I feel that I have been convicted of violating an unjust statute. I will continue in the future, as I have in the past, to oppose this law in any way I can. Any other action would be in violation of my ideal of academic freedom—that is, to teach the truth as guaranteed in our constitution, of personal and religious freedom.”

I do not exaggerate when I say we are dealing with a new type of religion, a new form of creationism and a new assault on scientific truth. I also do not exaggerate when I say it may take a high profile court case to rebalance the public discourse around sex. There is only so far letters and opinion articles can go.

Two things I predict: 1. It will not be defended by the ACLU, and 2. With the recent proposals on hate speech law, it will probably involve a Scottish John Scopes, who finds themself in front of a judge for the seditious crime of discussing the sex life of asparagus at their dinner table.

Dr Emma Hilton is a developmental biologist studying aspects of human genetic diseases, and her current research focuses on a congenital motor neurone disease affecting the genitourinary tract, and on respiratory dysfunction in cystic fibrosis. She teaches reproduction, genes, inheritance and genetic disorders. Emma has a special interest in fairness in female sports. A strong advocate for women and girls, Emma tweets as @FondofBeetles.

#Anglo.txt

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frenchwillaume · 4 years

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GetResponse Review

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Evaluating and Plans

GetResponse offers evaluating for wide scope of organizations. The most economical arrangement is the $15-per-month email level, which lets you contact up to 1,000 endorsers. Bundles with admittance to the Autofunnel include (more on that beneath) start at $49 every month with the In addition to design. An independent company with 2,500 contacts in its showcasing information base would pay $25 every month for GetResponse, one of the lower costs we have found in the space. This turns into a far better arrangement when you consider that GetResponse doesn't force any email sending limits, which is turning into a typical practice among email advertising administrations. The scope of evaluating is even and foresees what new companies or development stage organizations would require regarding showcasing apparatuses.

The Essential Arrangement scales up to a limit of $450 every month for 100,000 contacts. Each arrangement is accessible on a month-to-month premise. In the event that you pursue a yearly agreement, at that point the cost goes down 18 percent for all levels. In the event that you prepay for a long time of administration, at that point you get a 30 percent markdown. Campaigner offers no such markdown for yearly recruits.

GetResponse's Expert arrangement, which we tried, starts at $99 every month for 5,000 endorsers and includes a boundless online courses highlight, boundless points of arrival, and advertising computerization, which lets you make formats for messages dependent on client activities like forsaking a shopping basket. The mechanization includes likewise let you make work processes to send automated assistant messages dependent on activities like rounding out a client structure. Mechanization can take some time and experimentation to set up yet will compensate organizations with chances to hold clients, push deals, and discover approaches to fragment the crowd.

The organization offers Salesforce combination for client relationship the executives (CRM) and the capacity to run online courses to gather leads. An essential CRM include takes into account an adaptable deals pipeline outline. When seeing the business pipeline in Stage see, you can relocate bargains between stages. Clients can screen arrangements and stages just as add notes and suggestions to other colleagues. Lining up with Salesforce is an immense advantage, uniquely for SMBs that are now on the way to receiving a main CRM stage arrangement.

GetResponse underpins numerous clients on a record should you need log-ins for representatives or specialists, or should you have to do email advertising for different customers. The initial five client accounts are $20 every month, and extra clients are $5 every month. Moreover, the free preliminary contribution has been extended from 250 to 1,000 contacts, which is a serious deal. A refreshed inbox review apparatus gives the choice to perceive what endorsers will see with the refreshed inbox see instrument before messages are sent.

GetResponse offers WordPress joining. The component lets you make a greeting page in the GetResponse point of arrival editorial manager, at that point select a page in WordPress, dole out your registry name and afterward distribute the page. By incorporating your presentation page with WordPress, you can manufacture online class and advancement pages just as utilize pop-ups to create more discussions. Notwithstanding WordPress, GetResponse additionally now coordinates with the web based business stages Magento and PrestaShop so web based business information can be brought into GetResponse so clients can do progressed division.

Join is straightforward. You simply give your email address and name, and GetResponse sends you an enactment email with a blue catch named "Initiate My Record." When you click the check connect, you proceed with the enrollment, giving your cell phone number so you can get a confirmation code by text. Menu alternatives in the Fast Activities tab at left are effectively available. Choices incorporate Make Structure, Make Pamphlet, Make presentation page, Include contacts, and Make Autoresponder.

Including Contacts

GetResponse suppliers different choices to construct a supporter list. The decision of approach will differ contingent upon where clients are coming from. On the off chance that your'e beginning crisp, relocating from essential spreadsheets, or moving from another arrangement. On the off chance that you have a generally little contact list, at that point you can essentially enter in or reorder email addresses. For bigger records, you can transfer various document types or associate with outsider administrations, for example, Google, Salesforce, Zendesk Backing, and numerous others. Not everything administrations can import contacts from outsider location books so this is a success for GetResponse.

We added contacts to our record by utilizing the transfer choice (a CSV document) and by means of Google Contacts. After you transfer a document, you may need to plan fields to coordinate with GetResponse's. At the point when we surveyed the item already it accurately planned first names however not last names. However, in our latest tests, when utilizing Google contacts to import, the fields for first name, last name, complete name, and email were coordinated up accurately.

To set up our contact list, we hauled a CSV document into the Import contact enclose GetResponse to include five contacts. At that point we were provoked to affirm that the people in the CSV document have allowed us to be added to the rundown. Like with Campaigner and Pardot, you need to appoint fields for the sections.

When you have included supporters, you can fragment the rundown by area, open rate, and other models. As a feature of GetResponse's new showcasing mechanization crusades, you can likewise exploit progressed division, which lets you target clients dependent on the spot, opens and clicks, and autoresponder successions. GetResponse likewise lets you convey computerized messages if clients relinquish their internet shopping basket. The default setting is for messages to go out 30 minutes after a deserted truck, yet you can alter the measure of time.

GetResponse has an instrument called the Rundown Building Wizard that lets you make structures to implant on your site to request pamphlet recruits, or make request structures, criticism structures, occasion recruits, and such. You can likewise utilize GetResponse to manufacture greeting pages and reviews, and distribute your pamphlet to Facebook and Twitter. At long last, you can direct A/B tests to evaluate diverse bulletin designs, titles, and different components.

Email Mission Creation

GetResponse's cycle for making an email crusade hasn't changed since our last survey. In GetResponse you can make a pamphlet utilizing the Simplified Supervisor or the HTML Source Editorial manager. The last is valuable for clients who feel great giving their own code. By utilizing the Email Maker Device, you can either begin without any preparation or utilize one of the several provided layouts. In our past audit GetResponse's layouts were occupied and dated contrasted and the spotless plans you'll see on Campaigner and Mailchimp, our Editors' Decision picks in this classification. Notwithstanding, this time around, we found that GetResponse has patched up its layout menu and presented another promoting mechanization format to assist individuals with propelling a mission rapidly (more on that beneath).

At the point when you see your pamphlet, you can perceive what it looks like on a work area just as in various programs, email projects, and cell phones. We enjoyed how you can look down through the bulletin on a false cell phone. When you do that, you'll get a spam score, which is useful since you might be unintentionally utilizing terms that email programs banner as dubious. The organization requires all clients to consent to the CAN-SPAM Demonstration of 2003 and comparative global enactment.

While this is a decent generally speaking experience, we found a specialized issue when attempting to produce a see of our email crusade. We got turning wheels because of a deferral in conveying sneak peaks from outside email administrations. At that point the wheels transformed into a wrecked picture symbol. We tapped on the tiles for the email administrations to get reviews from administrations like Google and Hurray, however we just got a clear screen with a messed up picture symbol. We detailed the issue to GetResponse, and the organization said it's chipping away at settling a few issues with its Inbox See include. It has since presented patched up lining framework that will permit the organization to create reviews in around 60 seconds rather than 200 seconds.

You can send pamphlets immediately, plan it for a later time, or utilize the Time Travel highlight to convey it to beneficiaries dependent on their neighborhood time. For example, you can have supporters get the pamphlet at 9 a.m. nearby time, paying little mind to their time region. GetResponse additionally has an Ideal Planning highlight that predicts the best season of day to send letters to your supporters and consequently conveys it around then. The organization says Immaculate Planning can expand client commitment rates by altering messages dependent on the conduct of beneficiaries.

You can likewise convey pamphlets and autoresponder messages dependent on specific components, including an endorser's birthday, an affirmation of a profile change, or some other explicit information you have gathered. Start by picking between time sensitive, clicked, opened, bought in, or objective came to. When you pick the sort, at that point you set up the boundaries. For example, in the event that a client buys in to your pamphlet, at that point you can send an Invite message immediately or a subsequent email inside a predetermined time span. You can likewise set which days of the week the autoresponder message is dynamic.

When you're happy with your mission, you can send it to all supporters, physically include endorsers, or utilize spared look. Turns out, there's an Activity button toward the base left-hand side of the outcomes screen, and one of the alternatives is Spare Inquiry, which implies you can utilize it to make a similar rundown standards repeatedly.Other choices incorporate duplicate or move to a mission, include a custom field, fare, and tag. You can label endorsers now or utilize that data to target contacts when you're sending a mission. You can do as such by utilizing a spared search, with the condition that the tag is appointed and afterward you send a pamphlet to that search.

At that point you can pick whether to utilize the Ideal Planning highlight or plan or send immediately. When you send, a commencement clock checks down from 60 seconds; you can drop the send until it arrives at zero.

We expected to discover and tweak an appropriate layout for our revamped furniture business and discovered different choices in the.large choice of GetResponse formats. We made a straightforward pamphlet for a mid year deal. We didn't discover the email layouts to be as instinctive for building a bulletin as different stages like Mailchimp, however they're tolerable enough to utilize. I immediately acquainted myself with different plan and organizing controls and had the option to make a useful format to utilize.

A tremendous reward is that you can see both a work area and a portable perspective on your bulletin in GetResponse, and I loved the way you're ready to look down through the versatile pamphlet in a review screen of a counterfeit cell phone. It's an all around structured component that is like the versatile see in HubSpot Showcasing Center point and Zoho Missions. Talking about portable, GetReponse has a versatile application for iOS and Android that lets you convey recently made messages this is helpful for advertisers expecting to produce crusades outside of available time or away from their work areas or workplaces.

Advantageous Reports

GetResponse makes it advantageous to see the entirety of your missions on one page, which shows high level data, for example, what number of contacts got your email and what number of opened it. GetResponse has a basic following device, which incorporates Google Investigation (GA) reconciliation. The device doesn't have an Invigorate button (many don't) so when we opened messages, we needed to revive the program to refresh the report.

All in all, it refreshed inside a couple of moments of our opening or clicking an email. You can likewise get reports conveyed to your inbox, which is helpful. In the Reports segment, we had the option to get a perspective on what number of bulletins were opened. In any case, the Reports area is by all accounts somewhat no frills, and we were unable to discover the choice to download a report as an Exceed expectations diagram or PDF.

At the point when we tried GetResponse beforehand, we couldn't see supporter data, yet now it is anything but difficult to track down contact subtleties, a background marked by crusades they got, and whether they opened or clicked them. Campaigner additionally offers this alternative, which can assist you with focusing on future messages and explicit clients and client portions.

Head of Class Promoting Mechanization

GetResponse conveys a promoting mechanization suite that is close to the head of the class. Mechanization work processes depend on three components: Activities, Conditions, and Channels. You start by relocating a condition onto the Work process page. These incorporate things, for example, "Gotten an email" or "Joined top notch." Next, you simplified a move to be made as a reaction to your condition. Activities incorporate which message to send the contact, to what exactly rundown to include the contact, among different prospects. Inside this work process condition, you're ready to draw lines among moves and conditions to make beneficiaries to and fro between various work process stages, contingent upon how rapidly they achieve your preset work process objectives.

Like Salesforce Pardot and HubSpot, our Editors' Decisions in the promoting mechanization class, GetResponse has a huge amount of perfect work process includes that put intelligent and responsive email advertising readily available. For instance, you can knock contacts from work process to work process. You can relocate labels into your work process to mark contacts who have dropped off or explored through various phases of a work process. This lets you move contacts who have traveled through a sustaining effort into records for more natural contacts, or it lets you label individuals as lethargic in the event that they have not gotten as far along the supporting effort as you would have preferred. How you decide whether somebody is lethargic is up to you, as GetResponse lets you set conditions to hold up a specific timeframe before assigning somebody as inert.

GetResponse's channel choices let you assign squares of contacts to encounter various ways of a work process dependent on when they enter your rundown. For instance, you can run an advancement that compensates the initial 200 endorsers, and afterward the main individuals to present a membership structure will be brought an unexpected way in comparison to the following 100 supporters. You can fabricate numerous results for each phase of the work process to make a more mind boggling, layered understanding. Another stunning element that you'll discover just on the most exceptional frameworks is the capacity to add JavaScript to internet business destinations to add site guests to work processes. This normal, however not all inclusive element, allows advertisers to check whether somebody purchased an item, added to a truck, or visited a particular URL.

GetResponse has included promoting computerization. GetResponse's robotization showcasing work process layouts assist advertisers with beginning rapidly. You'll discover layouts for an Assent based Invite message, Welcome Contacts to a Demo, Computerize CRM Pipeline, and others. Regularly mechanization beginners and advertisers would prefer not to sit around idly working out essential sustaining efforts and birthday-related client win-backs.

Autofunnels Track The Client Excursion

One element GetResponse has presented since we last saw it is called Autofunnel. This lets organizations make visual pipes like online courses and afterward move into really selling items. Channels show the cycle a client experiences before buying an item. This incorporates getting mindful of the item, experiencing a business cycle, and afterward turning into a client. GetResponse coordinates with online business stages to make the retail location measure conceivable utilizing administrations like PayPal, Square, or Stripe. Having the option to follow and evaluate the client venture just as observe it explained in justifiable terms is a major success for any business and can illuminate future techniques.

In the event that you need to sell a digital book or an online class, GetResponse now incorporates these internet business capacities to empower these installments. You can set up pre-programmed message messages to trigger once a client makes a buy through AutoFunnel. A case of a channel cycle would make a sign-up page, at that point making an email, making a business page, and afterward including an affirmation page. A few people may utilize the internet business includes in GetResponse to advance their online courses, items like automatons or administrations like a photography business. There are 40 formats for the Autofunnel cycle for a whole situation, including an autoresponder and relinquish truck email. GetResponse additionally incorporates with internet business stages like Etsy and Shopify to help maneuver item information into the email showcasing stage to help round out your email impacts with these item subtleties.

Backing Favorable position

Backing is a significant component for SMBs, particularly the individuals who may simply be beginning or who don't have a devoted in-house showcasing group or master on staff. The underlying setting up of any assistance and arrangement is typically the greatest obstacle, so having the option to call or visit with information base or backing specialists can be a major assistance, and one that SMBs might be eager to pay extra for.

GetResponse has a thorough Assistance segment that will probably respond to most inquiries you have when you begin. In a move that won't satisfy everybody, the organization has stopped its day in and day out telephone uphold for day in and day out live talk uphold. GetResponse likewise offers email uphold. By offering open help alternatives, GetResponse offers preferable incentive over a portion of its rivals while boosting client certainty that assist will with being there when they need it.

Generally speaking, GetResponse gives an exceptional client experience (UX) and extraordinary outsider coordination, and its free preliminary incorporates an enormous base of up to 1,000 contacts. Our Proofreader's Decision choice Mailchimp bests GetResponse by offering a free arrangement that underpins 2,000 contacts. Our other Editors' Decision for fundamental email promoting, Campaigner, beats GetResponse by including nonstop telephone uphold, which will make it more alluring to new clients or SMBs commencing the showcasing exercises. GetResponse has its qualities and its cordial beginning cost just as rich scope of highlights will be a colossal redesign for any SMB structuring their first multi-faceted advertising effort.

Pros

• Simple to utilize.

• Ground-breaking automated assistant alternatives.

• Strong email advertising highlights.

Cons

• Examination are disappointing.

• Needs every minute of every day telephone uphold?

THE Reality

GetResponse is flexible, simple to utilize, and can cover most private companies promoting needs in one moderate and decently highlight rich interface.

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bananannabeth · 7 years

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Hi ashlee! Sorry to bother you but I've seen you and a couple people blogging about my immortal and I was hoping you could explain what's going on? From what I understand we just found out who the author is? But I'm not familiar with the actual story of my immortal. At least I don't remember ever coming across it. Thanks in advance!

It’s this 44 chapters long Harry Potter fanfic that was written back in 2006-2007 by ‘Tara Gilesbie’, published on fanfiction.net, and it’s so atrocious it’s great. The main character is a vampire goth (or ‘goffik’) called Ebony Dark’ness Dementia Raven Way but sometimes her name is spelled Enoby, the spelling overall is terrible, the plot is nonsensical and weirdly sexual, the characters and world are completely bastardised and on top of that the author sprinkles notes about her preferences and life story throughout the actual chapters and in the author’s notes. It’s so ridiculous, you truly have to read at least the first chapter to get an idea of how weird it is. There’s references to Hot Topic, to self-harm, to characters constantly hooking up, Hogwarts is divided into Goths and Preps, Harry and Draco are exes and everyone’s names are constantly being misspelled… It’s truly a wild read. Buzzfeed did a pretty god job picking out some of the best bits for its ten year anniversary, if you can’t sit through the whole thing you definitely have to read this.

It so completely disregarded Harry Potter canon and was so hated at the time that it got thousands of negative reviews, which made it infamous, and the author’s notes got more aggressive in response to the feedback. It was hacked twice, and then the author ‘got bored’ of it, and then she got locked out of her account.

It got really famous because no one could decide if it was genuine or a parody. It was so terrible a lot of people thought it must have been satire, but it was so long and so bad that a lot of people also thought it couldn’t have been made up because of the effort that went into it. It was like an over exaggerated example of all the worst bits of emo internet culture in the early 2000s, and some people saw it as a brilliant commentary on the state of fandom while others saw it as a blight on people who were trying to get fanfiction to be taken seriously. The debate raged and My Immortal even became required reading for a course at Princeton, but the author managed to stay anonymous and one of the greatest mysteries of the internet.

Recently, an unrelated scandal occurred in the YA publishing world where an ‘author’ named Lani Sarem attempted to buy her way onto the top of the NYT Bestsellers List with a book so terrible it garnered comparisons to My Immortal. People started speculating (half joking, half serious?) that maybe she was the author, My Immortal had been completely serious, and she had never grown up or changed her writing style at all and was now trying to scam her way to a profit with it.

This is obviously terrible, and it actually coincided with the real author of My Immortal making her first public statement on the internet in years, after she rediscovered and updated the bio of her fictionpress.net account, which had a similar account name, creation date (and apparently the same email and password) as the fanfiction.net account that had hosted My Immortal. After that first update she came back to say, no, she was not Lani Sarem. And then she came back again to reiterate that she was the real author of My Immortal, and, in the process, dropped hints that she had an agent, an editor, worked with amazing women in the publishing industry, and that she couldn’t say anything else about My Immortal ‘for now’.

Linking directly back to the Lani Sarem scandal, an editorial assistant at Wednesday Books made a (now deleted) tweet saying, “we have a book with the girl who wrote My Immortal. Definitely not the same person as this nut.”

Someone took this information and began hunting for clues as to who this author could be. They came across mention of a book called Under the Same Stars by Rose Christo, being published by the pretty damn impressive publishing house Macmillan. Now, I’ve heard two different stories at this point: Both might be true, maybe they happened at the same time or maybe one after the other, I’m not sure. But I’ve heard that they then found Rose Christo on Twitter, and discovered a screenshot she’d posted of something else that had another tab with what appeared to be the fictionpress account open. The other thing I’ve heard is that someone found Rose on tumblr and searched through her blog for mentions of My Immortal, and found a post where she admitted (in a round about way) to being the author (because she didn’t want Ebony being called a TERF, as if this story wasn’t wild enough to begin with!!).

Either way, people were now undeniably linking Rose Christo with My Immortal. And it turns out they were right, and Rose was the author, and Under the Same Stars is actually a story that details the time of her life when she was in the New York foster system, searching for her younger brother and writing My Immortal (which was a troll fic, she has confirmed) with her foster sister, referred to throughout the fic as Raven.

Here’s the official description of the book:

In the early 2000s, Rose Christo was separated from her five-year-old brother and shuttled between foster homes in Brooklyn to the Bronx and back again. Desperate to be reunited with her sibling, she traveled the five boroughs, unable to find any trace of him, as New York State’s child care agencies failed to help her time and again.Then, with the help of one beloved foster sister, Rose created an infamous piece of Harry Potter fanfiction titled My Immortal, posting it online under the pseudonym XXXbloodyrists666XXX. The “44 chapters and 22,000 words of hysterical, typo-laden hyperbole” went viral as the most notoriously terrible fanfic ever read by the community. For years, fans, writers, and editors researched, debated, and contested the story’s origin and its mysterious author: Was this grammatically challenged rant actually written by a suicidal goth teenager named Tara Gilesbe living in Dubai, or was this a hoax perpetrated by a group of professional authors making fun of fanfiction?The truth is a gripping, compelling, and surprisingly funny story of how a young girl infiltrated and used the fanfiction community to search for her brother by baiting their attention with a deliberately badly written tale, creating a 10-year mystery that garnered pop culture media attention and remained unsolved — until now.

Understandably, everyone lost their minds, because all the backstories people had hypothesised for the author of My Immortal were so far from Rose’s real life story (or the glimpses we’ve gotten of it so far).

She had been hoping to remain anonymous until the publication of the book was properly announced, when it’s subtitle The search for my brother and the true story of My Immortal, would have whipped up this same internet frenzy. But the whole thing with Lani just caused people to go snooping and the news came out earlier than she had planned, which is actually quite frustrating and upsetting for her, I’d imagine. But she seems to be taking it in stride.

You can read her FAQ, where she answers a few questions about all this in her own words, and you can read about the other books she has published here. I also recommend checking out her blog in general for some great insight into issues effecting Native Americans. You can buy her books on Amazon, too, if you want to read any others before Under the Same Stars comes out.

Even though we all know who the author is now, My Immortal remains one of the greatest things to ever come out of the hell-time that was the early 2000s, and is like a time capsule of all the worst bits of internet culture back then. After following this mystery for a decade, I’m really, really glad to know that the author has done so well for herself.

#my immortal #this was nice #compiling it all like this #nice and convenient for future reference #but seriously please go read at least the first chapter its fucking iconic #annabethsowl #iris message

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lakelandseo · 4 years

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How Lead Generation Tactics Can Boost Your Link Building Results

Posted by AnnSmarty

How effective is your link building campaign? I bet your answer is “I wish it could be better.”

Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy.

Everyone needs links, yet they are getting harder and harder to get.

The solution?

Change your link building mindset.

How link building is similar to lead generation

In any business marketing strategy, we’re really interested in one thing: sales.

Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy.

It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. We need something in between — a secondary metric that will bridge the gap between “a stranger” and a “a buyer”.

This is where the notion of a “lead” came from, i.e. a contact which we consider our prospective/possible/future customer.

A journey from a “a stranger” to a “lead” is shorter and much more predictable than a journey from “a stranger” to a “a buyer”, and once we turn a visitor into a lead, we can reach out to them in a much more meaningful and personalized way (via email, Facebook re-marketing, on-site personalizations, etc.).

What does this have to do with link building?

In link building we need links, just like in marketing we want sales. But focusing on the final goal is just as limiting in link building as it is in marketing.

Very few link builders these days do anything beyond sending an email, then using automated follow-ups. There’s no “lead generation” in link building. It’s either “link or no link” reporting.

And that’s where that process is broken.

In link building, all those bloggers, publishers, editors, etc. may also need several touchpoints (from something beyond an email). Furthermore, they may not be proper decision makers within the publication you are targeting.

If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire.

How to add lead generation processes to your link building strategy

1. Define your linking leads prior to creating content

In B2B marketing, this is called outcomes-focused data strategy, which basically means you need to know exactly what you want to achieve (the outcome) before you start developing your strategy of achieving said outcome.

This concept is — sadly — seldom applied to link building.

What usually happens:

The content team creates what they think is a great content asset.

The outreach team identifies website owners who are likely to be interested in that asset, and starts the outreach.

Both teams are working in isolation.

But what happens if you turn that process around?

The outreach team shows the content team what’s attracting links on a specific topic (with examples). This insight should come from prospect research, current or upcoming trends, from previous outreach campaign data, etc.

The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. At this point, both the teams may involve those linking leads in the actual content creation (by reaching out and asking for expert opinions on the topic).

The outreach team delivers that content to the contacts they identified prior to the content creation.

Depending on the outlined link building opportunities, the linkable assets should take a specific format or angle, for example:

Curated lists of resources: Make sure your article fits one of the existing categories in the list, better fills a gap, or fixes an existing broken link.

Links from influencers or experts: Prior to publishing your article, reach out to those influencers and get their quote (opinion) to include in your article. Influencers are more likely to link when they’re featured on that page.

Links from peers and friends: Follow those people everywhere and start interacting with them on a daily basis. Think of this as “lead nurturing” — increasing your chances of creating long-lasting partnerships.

Editorial links from popular blogs: Track down authors and editors of those sites and start interacting with them on social media. Consider inviting them to contribute a quote to your article as well.

By letting your link building research guide the content creation process, you will end up with a highly successful campaign that is still delivering links (without the need to do the active outreach anymore).

2. Organize your linking leads

As we said previously, in link building the end goal is a link. But different leads will need a different number of touchpoints to finally link. Plus, more links are better than one.

This is where a lead nurturing process comes into play.

Just like B2B marketers using different methods to “warm up” leads and take them close to a sale, in link building you will get many more links if you keep reaching out to your leads to remind them of your asset.

If you’re using an outreach tool (both Pitchbox and Link Hunter are good options, depending on your budget and complexity of your project), it will handle some of the lead nurturing for you. At the very least, any outreach solution will:

Save all the emails you sent

Update the email status and dates (replied, bounced back, followed up, etc.)

Many link building teams will find that sufficient. I recommend going further and using a solid customer relationship management approach, which would also include:

Creating a detailed profile for each lead (which would also include their sites and columns, social media profiles, etc.)

Reaching out on social media (through ads and/or manual outreach)

If you want to go even further, you can adopt a well-organized customer relationship management strategy towards your linking leads. To get you started, here’s a solid comparison of major CRM types, as well as lead generation and nurturing platforms allowing you to properly organize and monitor your link building prospects.

You can set your link acquisition workflow and automate some parts of it (like follow-ups) while being in full control of everything that is going on.

3. Find alternative contacts and decision makers within each publication

In B2B, this process is called “account-based marketing”, i.e. when you know exactly which company would make your ideal customer and you start researching how to best onboard it.

In link building, this strategy applies to huge multi-author publications that would make ideal and ongoing backlink providers for your content. Think of the New York Times, Mashable, or a huge research magazine in your niche.

Emailing one of their authors with a request to link to your study or your infographic may not be enough (in fact, it will hardly ever be enough).

To investigate publications I’m really interested in getting links from, I use the following tools:

I don’t use Linkedin for outreach, but I just love its company profiles, which show me which friends (or friends of friends) I have associated with those entities. I have been introduced to quite a few great publications this way:

Twitter bio search

While Linkedin may be useful to identify existing contacts, Twitter is great for building new ones. For bigger publications, all you need is to find people including that publication in their bios.

A tool called Twiangulate is a great and free option for doing that: Just specify the company name (or its Twitter handle) as a keyword and the tool will find all the Twitter profiles that include it:

Now create a separate Twitter list to keep in touch with all of them.

Website’s “About Us” page

This may seem obvious, but it’s often a missed step. Many publications list their whole editorial team with all the emails included on their “About” page.

Try developing an outreach strategy for each of those emails. For example, a CEO may not be the best contact to request a link from, but they may reply and give you clearer directions for who to speak with, so ask for a contact!

4. Diversify your touchpoints

In my experience, an email is still the most effective link building outreach method. Truthfully, I’ve seen better success with a follow-up email versus the initial email.

But other ways to reach out certainly increase your chances of hearing back. These include:

A simple Twitter follow or retweet (no requests here)

A DM (especially when journalists claim their DMs are open for pitches and ideas)

A comment on their personal site

A LinkedIn message

Adding a contact to a Twitter list (Twitter will notify them)

Tagging them on social media (especially when they’re referenced or quoted in your content)

The bottom line here: Simply being there may remind them of your request and prompt them to open your email.

5. Diversify your assets

With diverse touchpoints comes the need to diversify your assets. Your outreach will be more effective if you give your linking leads something of value to include in their article.

If your initial email and the first follow-up weren’t successful, try creating a visual summary (an infographic) in your second follow-up to give them something fresh.

The process may turn quite easy and effective if you provide your outreach and content teams with tools enabling them to handle the creation of those assets. These tools include:

Venngage (to create slideshows and infographics)

Google Docs (to create ebooks and whitepapers)

Surveys (to collect ideas and stats)

Invideo (to create videos)

6. Keep an eye on your team performance

Your team is everything. If you fail to train them properly or distribute tasks among your team members effectively, the whole process will fail to move along.

At the very least:

Include your outreach team in your social media marketing so they can extend their outreach methods beyond emailing. Tools like Agorapulse will help in that process. You can set up lists, monitor certain keywords, save and delegate certain updates to turn them into tasks, etc.

Track your outreach activity. Tools like Email Analytics will help you with that. It will generate daily and weekly reports showing you how actively your team was emailing and how many responses they got. It will also save all emails to backup conversations.

7. Optimize your landing page

Your linkable asset should make an instantly positive impression on the people you email. There may by different ways to achieve that, but certain things help for just about any SEO campaign:

Your page needs to be ad-free

I’ve seen lots of people not willing to provide “a free link” to a page that is monetized with ads. There’s no point in arguing with your linking leads on that. It’s easier to remove the ads from the page you’re actively link building for at the moment. Besides, more often than not, it’s very easy to do.

Create CTAs targeting your linking leads

This one is a little bit advanced, but it will help a lot. Adjust your CTAs on the linkable asset page to fit your linking leads rather than your regular ads.

For example, instead of “Sign up for a free trial”, you may include a press coverage link or invite visitors to download additional data or resources.

Using Facebook pixel to record everyone who initially landed on the site through your linkable asset is another great way to re-market your asset to your linking leads.

8. Keep an eye on those links

Very few people will reply to you saying they have indeed linked to your content. But knowing if they have is important because conversion is a crucial part in the lead nurturing process. It doesn’t stop your relationships with your lead, but it impacts your interactions going forward. Those leads who end up linking to you are your best friends. Cancel your follow-ups, thank them, and keep interacting with them on social media.

Again, if you are using an outreach platform, chances are the link tracking will be included. Otherwise, check out Site Checker that has a handy link monitoring feature included.

Conclusion

Safe links mean those we cannot control. This turns a link building process almost into a form of art, or a well-manufactured serendipity (one of my favorite business concepts). You need to do a lot before reaching your end goal, all while keeping your end goal in mind.

These days, when any site owner — professional or amateur — is bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead generation. Adopt more complicated and more diverse outreach methods to acquire great links to your website. Good luck!

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epackingvietnam · 4 years