#it can be used to specify a specific section or element within a webpage (example: about) and to create in-page links that allow users to | Explore Tumblr posts and blogs

esytes-encyclopedia · 2 years ago

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HTML Tags List with Example PDF Download

HTML tags act as building blocks for web pages, allowing web browsers to understand and interpret the structure and content of the page. Each HTML tag serves a specific purpose and instructs the browser on how to display and format the associated content. HTML tags are composed of an opening tag and a closing tag, with the content placed between them. The opening tag denotes the start of an element, and the closing tag indicates its end. Some tags, known as self-closing tags, do not require a closing tag. Types of html tags HTML tags are an essential part of creating and structuring web pages. They provide structure, semantics, and functionality to different elements within an HTML document. Here are details about some of the most commonly used types of HTML tags: Heading Tags ( to ): Heading tags are used to define headings or titles within a webpage. They are hierarchical, with being the highest level and being the lowest. For example: This is a Heading Paragraph Tag (): The tag is used to define paragraphs of text. It represents a block-level element and is commonly used for organizing and presenting textual content. For example: This is a paragraph of text. Link Tags (): The tag is used to create hyperlinks or anchor links. It allows users to navigate to other web pages, documents, or specific sections within the same page. The ahref attribute specifies the URL or destination of the link. For example: Click here Image Tag (): The tag is used to insert images into a webpage. It requires the src attribute, which specifies the image source or URL. The alt attribute provides alternative text that is displayed if the image fails to load. For example: List Tags (, , - ): The tag is used to create an unordered list, while creates an ordered list. List items are denoted by the - tag, which must be nested within or . Table Tags (, , ): The tag is used to create tables within a webpage. represents a table row, while defines a table cell within a row. Tables are commonly used for organizing and presenting tabular data. Form Tags (, , ): The tag is used to create a form within a webpage. tags are used for various types of form fields, such as text inputs, checkboxes, radio buttons, etc. The tag creates buttons that can trigger actions within a form. These are just a few examples of the many HTML tags available. HTML tags define the structure and behavior of web pages, allowing developers to create visually appealing and interactive content. By understanding and using the appropriate HTML tags, web developers can effectively create and organize the elements of a webpage. Uses of HTML tags HTML tags are used to structure, format, and define the content within a web page. They play a crucial role in organizing and presenting information, adding functionality, and creating a visually appealing and accessible user experience. Here are some common uses of HTML tags: Text Formatting: Tags like , , , , , , , and are used to format and style text. They allow you to make text bold, italicized, underlined, add emphasis, strike through, and create superscript or subscript text. Headings and Paragraphs: Heading tags to are used to define different levels of headings on a webpage, with being the highest level. The tag is used to define paragraphs of text, allowing you to organize and present content in a structured manner. Links and Anchors: The tag is used to create hyperlinks or anchor links that allow users to navigate to other web pages, sections within the same page, or external resources. The ahref attribute specifies the destination URL or target location of the link. Images: The tag is used to insert images into a webpage. It requires the src attribute to specify the image source or URL. The alt attribute provides alternative text that describes the image and is displayed if the image fails to load. Lists: and tags are used to create unordered and ordered lists, respectively. List items are defined using the - tag, allowing you to create bulleted or numbered lists. Tables: The tag is used to create tables on a webpage. Tables are commonly used for organizing and presenting tabular data. represents a table row, and defines a table cell within a row. Forms and Inputs: The tag is used to create forms on a webpage, allowing users to submit data. Input tags like , , , , and more are used to create various form fields and buttons. Semantic Tags: HTML5 introduced semantic tags such as , , , , , , and others. These tags provide more meaningful structure and context to the content, improving accessibility and search engine optimization. Multimedia: HTML tags like , , and are used to embed multimedia content, such as videos, audio files, and external content from other websites. Meta Information: Tags like , , and are used to define meta information about the webpage, such as the title, character encoding, linked stylesheets, scripts, and more. These are just a few examples of the many uses of HTML tags. HTML provides a wide range of tags that enable web developers to structure content, apply styling, create interactivity, and enhance the user experience on the web. Click here to download html tags list Read the full article

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capeladev · 2 years ago

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#www.#URLs are everywhere nowadays #but still #you would be amazed at how many people don't understand their basic structure and functionality. A URL is a string reference to a web reso #and can be split into multiple parts: 👉 The protocol #such as HTTP or HTTPS #is always at the beginning and is followed by a colon and two slashes. 👉 The domain is the principal part of the URL #and it is what identifies the website. It includes the domain name #the TLD (top-level domain)#and the subdomains (an often common one is the ). 👉 The port number comes after the TLD #but usually it is not shown to the end user. The default port depends on the protocol #so for HTTP #we have port 80 by default #while for HTTPS is port 443. 👉 The path is the specific location of a webpage or resource within a website. It starts with a forward slash #such as search terms or form data #a query string can include multiple key-value pairs separated by ampersands (example: ?key1=value1&key2=value2). 👉 The last part is the f #it can be used to specify a specific section or element within a webpage (example: about) and to create in-page links that allow users to

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d4advancedmedia · 6 years ago

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Duplicate Content Issues and How to Solve Them http://bit.ly/2QL5eQb

[one_full autop=0] Let’s talk about the issue of Duplicate Content. It’s estimated that duplicate content makes up about 29% of the web, according to a study by Raven. You may be thinking “Well, I know plagiarism is wrong and I don’t copy someone else’s content.” However, duplicate content is unintentionally created in most cases. The most common scenario is when a topic is written about more than once by the same company or organization. Another instance when duplicate content occurs is when one webpage can be accessed by multiple URLs. Highly similar content is viewed as duplicate content by Google and greatly affects SEO ranking. Content that has duplicates is unlikely to ever rank as the top search result even when searched for with relevant keywords.[/one_full][one_full][one_half]

Why is Duplicate Content Bad?

While having similar versions of a post may not seem overly offensive to a human, we have to remember that it’s not only humans that visit our site. Humans and search engine bots view and treat content in different ways. As we’ve discussed in our other articles on SEO, how well our content ranks depends on how we cater to both types of visitors. When our bot visitors come across duplicate content, it tries to identify which is the “master copy” among the duplicates. When it becomes confused, it may choose the wrong post (not the one you wanted to rank) because your similar posts are competing with each other.[/one_half] [one_half_last] [/one_half_last]

What constitutes duplicate content to humans and bots?

Take the scenario where there are multiple blog posts on the same topic for example. A human reading two highly similar posts may see that there are similarities and differences in each post. However, to a bot, two highly similar posts are equivalent to two of the same post. In the other scenario where a website has different variations on the URL, bots count each variation as a separate entity. Take a look at this example given by Moz in the article Canonicalization: http://www.marketing.com https://www.marketing.com http://marketing.com http://marketing.com/index.php http://marketing.com/index.php?r… In this example, the URLs above would take us to the same location and as a human, we would likely consider this as one destination, one page. However, a search engine bot would consider this as five individual pages of duplicate content. Another problematic situation arises with product pages for e-commerce websites, where each variation of a product appears to be duplicate content. When all of this “duplicate” content compete against each other for search engine ranking, this becomes a serious problem.

How Do Duplicate Content Issues Affect SEO?

Search engine bots become confused when there is too much content that appears the same. In the article Canonical Tags, Moz states some of the ways that duplicate content affects SEO: [/one_full][one_full][one_third]

Dilution of Ranking Ability:

Our visibility and ability to rank could become dispersed throughout the multiple page versions instead of being focused on the original page [/one_third][one_third]

Reduced Visibility of Unique Content:

If there is too much information for bots to crawl, some of our unique content may get passed over. [/one_third][one_third]

Displaying The Wrong URL:

Search engine bots may choose the wrong URL to display on searches when we don't specify what to do with duplicate content. [/one_third][/one_full][one_full]

How Do I Fix Duplicate Content Issues?

One of the ways that some have attempted to fix the duplicate content problem is by giving bots instructions in the robots.txt file not to crawl a page. Although it might sound reasonable, this is not an effective solution.

Canonicalization is the Key to Managing Duplicate Content Issues

What is canonicalization? “Fixing duplicate content issues all comes down to the same central idea: specifying which of the duplicates is the "correct" one.” - Duplicate Content by Moz Identifying the canonical version is equivalent to telling search engine bots that a specific page or URL is the one that should be indexed and ranked. There are different approaches to canonicalizing duplicate content. The two methods we are going to cover is the 301 Redirect and the Rel Canonical Tag. Each method has different uses and benefits. [/one_full][one_full]

Two Ways to Canonicalize:

[one_half]

Canonicalize by Redirecting Humans and Bots: The 301 Redirect

With the 301 Redirect, we are identifying the “master copy” by redirecting both humans and bots from a duplicate page to the “master copy”- the canonical page. This method is best used in a situation where it is not necessary for duplicates to be accessible, such as when multiple URLs lead to the same destination. The duplicates become buried and can no longer be viewed by human and bot visitors. Moz states in the article Redirects that 90-99% of the rank power is transferred from the duplicate to the redirected page when using 301 redirect. For more information on how to set up a 301 redirect, check out this article from Google: Change page URLs with 301 redirects [/one_half][one_half_last][/one_half_last] [one_half][/one_half] [one_half_last]

Canonicalize By Telling Bots What to Do: The Canonical Tag aka Rel Canonical

As we mentioned above, others have tried unsuccessfully to deal with the duplicate content issue by telling bots not to crawl duplicates in a robots.txt file. However, there is a correct way to give instructions to our bot visitors concerning duplicate content. This method utilizes the canonical tag, or rel canonical. The canonical tag is an html element that we use within the duplicate (and master copy) page to designate the canonical- the one we want to index and rank.[/one_half_last] When to Use Rel Canonical The Rel Canonical Tag is especially useful in the situation we listed previously where you have multiple blog posts on the same topic. Since you still want the duplicate blog posts to be accessible to visitors, you would use the Rel Canonical tag on each duplicate to direct rank power and indexing to the page you designate as the canonical. Rel Canonical can even be used across different domains. For example, if you own two websites and have a similar blog post on each site, you can canonicalize the blog post from one website to the other. Additionally, Hubspot lists in the article Canonicalization 101 some other common situations to use Rel Canonical:

Product Variation Pages

Mobile Specific URLs & Subdomain

Region/Country Specific URLs (if page content is in same language)

How to Use Rel Canonical

Identify which of the duplicate pages is the canonical

On the duplicate pages, the canonical tag should point to the URL of the canonical page

On the master copy, the canonical tag should be self-referential- pointing back to itself with its own URL as the canonical.

The tag should look like this, with the absolute URL** of the canonical page replacing where it says http://www.example.com:

Canonicalize Exact and Very-Near Duplicates: Remember, bots see very near duplicates as exact duplicates

Aggregate Unique Content: Consolidate rank power of two similar posts by moving unique content from the duplicate to the canonical post and using the canonical tag accordingly.

Don’t Be Confusing and Give Clear Directions

Specify no more than one rel=canonical for a page. When more than one is specified, all rel=canonicals will be ignored.

Don’t use the canonical tag in conjunction with 301 redirect in the same set of duplicate content. For example don’t use the canonical tag on post 1 to canonicalize post 2, then use 301 redirect on post 2 to redirect back to post 1. (Very confusing.)

Make Sure Your Target Page Exists and Is Not:

A 404 Error (Page Not Found)

Blocked by robots.txt

Set to “noindex” (blocked from search results)

Check Auto-Populated Tags: Some CMS, SEO Plugins and E-commerce systems will auto-populate canonical tags. Be sure to check that these tags point to where you actually want them to.

There are a variety of methods to manage duplicate content and we’ve covered the two main ones in this post. The best method that D4 uses to combat duplicate content from multiple posts on the same topic is simply to not create multiple posts. In creating a single post with unique content that exhaustively covers a single topic, the rank power is already consolidated in that one post. When there is new information available on a topic that has already been covered, it can be more advantageous to update the existing post rather than create a new post that may compete for rank power. Duplicate content is a complicated issue that can have significant impact on SEO. D4 can help with managing duplicate content issues and improving SEO for your website. If you need help creating and managing engaging content, call us at 775-636-9986! [/one_full]

#IFTTT #D4 Advanced Media #web design #graphic design #reno design #reno web design #we love web desi

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montdigital1 · 2 years ago

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What Does a URL Stand For?

If you use the Internet a lot, you’ve probably come across a URL or two. But what does a URL stand for?

The first part is the protocol, which tells your browser how to access the page. This is usually http or its secure version, https.

The domain is the name of the computer where the web page is stored.

Uniform Resource Locator Often referred to colloquially as Web addresses, URLs are the standard way of identifying files on the Internet. They have the same structure as URIs (Uniform Resource Identifiers) and are sometimes used interchangeably with each other, although a URL is not limited to addressing web pages.

In fact, any file that can be stored on a server and accessed using a browser can have a URL. This includes text files, images, and Java applets. In addition, a URL stand for can also reference other Web sites by means of hyperlinks or QR codes.

The first part of a URL is the protocol used to locate the resource, followed by a divider and a domain name. The last part is the path to the resource, which can contain additional search parameters separated by a question mark. The port section is optional and indicates the technical “gate” that can be used to access a specific computer. However, the port is not used by default for most Web servers.

Web address A web address is a unique reference that directs your browser to a specific page, file, or photo on the internet. It is the standard way to identify a webpage and can be used to easily find any website on the internet. A URL can be found in the address bar at the top of your browser. It starts with either http or https, depending on the type of webpage you want to visit.

The first part of a URL is called the scheme, and it tells your browser which protocol to use to send data to your computer. The second part is the authority, which identifies which domain name to use. The third part is the path, which identifies where to go within a website. The fourth part is the query, which is the string of letters or numbers that follows a question mark.

While many people don’t think about URLs beyond memorizing the ones that lead to their favorite websites, understanding how they work can help you avoid mistakes when searching online or entering long chains of characters into the address bar by hand. In addition, understanding how a URL works can help you improve your SEO strategy.

Domain name A domain name is a unique name that identifies a website. It is also used to identify a host on a network and can be used to access files or programs on that server. Domain names are separated by a dot and read from right to left. The first part of a URL is the protocol, which is either http:// or https://. Modern browsers automatically fill in this part of the address. The second part is the label, which indicates what kind of resource is being requested. This can be anything from a web page to an email address.

The third part is the path, which identifies where to find the resource on the server. For example, the path would be /about/ if you were linking to an internal page on your own site. The last part of the URL is the top-level domain, which specifies what kind of domain it is (like.com,.org, and.net).

Path The part of a URL that tells a browser where to find a file is called the path. This is a hidden element that can have a significant impact on SEO. In this blog post, we’ll take a look at the different parts of a URL and how they work.

The first part of a URL is the scheme, which tells the browser what kind of address it is. This is typically omitted from web addresses, but it is still important for SEO.

The second part is the domain name, which identifies the website. The third part is the path or slug. This is the most important part of a URL for SEO, and it should be short and descriptive. The final part of the URL is the parameters, which are a set of values that can be used to provide extra information to the server. These are not visible to the user, but they can be used to track traffic and improve search engine optimization.

Read more Articles — What does url stand for

#What does url stand for

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mikepercy123 · 2 years ago

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The Comprehensive Guide to Title Tags Welcome to the Comprehensive Guide to Title Tags, your ultimate resource for understanding, creating, and optimizing title tags to enhance your website's search engine optimization (SEO) and user experience. In today's competitive digital landscape, mastering the art of title tags is crucial for achieving online success. Throughout this guide, we will explore the essentials of title tags, their impact on SEO, best practices, and actionable tips for managing them in WordPress. Let's dive in and unlock the full potential of title tags to improve your website's search engine rankings and click-through rates. [divider] 1 Introduction to Title Tags Title tags are essential to on-page SEO, providing a concise and informative description of a webpage's content. They are displayed as clickable headlines in search engine results and appear in the browser's title bar or tab. Definition of Title Tags Title tags are HTML elements that specify the title of a webpage. They are placed within the section of an HTML document and are typically enclosed in tags, like so: [dm_code_snippet background="no" background-mobile="yes" slim="no" line-numbers="no" bg-color="#abb8c3" theme="dark" language="markup" wrapped="yes" height="" copy-text="Copy Code" copy-confirmed="Copied"] Example Title Tag [/dm_code_snippet] Importance of Title Tags for SEO Title tags play a crucial role in search engine optimization for several reasons: Relevance: Search engines use title tags to understand the topic and relevance of a page. An accurate and descriptive title tag helps search engines index your content correctly and improves the chances of ranking higher in search results. Click-through rate (CTR): A well-written title tag can increase the click-through rate from search engine results pages (SERPs) by attracting users' attention and providing a clear idea of the webpage's content. A higher CTR often correlates with better rankings. User experience: Title tags enhance the user experience by giving users a quick overview of the web page's content, helping them decide whether it's worth their time to click through and read. In the following sections, we'll dive deeper into the impact of title tags and meta tags on search engines, best practices for writing and optimizing title tags, and tips for managing title tags in WordPress. [ux_image id="2333"] 2 The Impact of Meta and Title Tags on Search Engines Meta and title tags play a significant role in determining a website's search engine ranking. They provide search engines with valuable information about the content and purpose of a webpage, helping them index and rank it accordingly. How Title Tags Affect Search Engine Rankings: Relevance: A well-crafted title tag helps search engines understand the primary focus of a webpage and its relevance to specific search queries. By including target keywords in the title tag, you signal to search engines that your content is relevant to those queries, increasing the likelihood of ranking higher in search results. User engagement: Title tags influence user engagement metrics like click-through rate (CTR) and bounce rate. An enticing title tag can attract more clicks from search engine results pages (SERPs), and a higher CTR can lead to improved rankings. Additionally, a relevant title tag that accurately represents the content can reduce bounce rates by ensuring users find what they want on your page. The Role of Meta Tags in SEO: Meta tags are HTML elements that provide metadata about a webpage. While not directly visible to users, they offer search engines additional information about the content and its purpose. Some common meta tags include meta descriptions, meta keywords, and the robots tag. Meta descriptions: Short summaries of a webpage's content, often displayed below the title tag in SERPs. While not a direct ranking factor, well-written meta-descriptions can increase CTR, positively impacting search engine rankings.

Meta keywords: In the past, search engines used meta keywords to understand the main topics of a page. However, they are now largely ignored by major search engines like Google due to keyword stuffing and manipulation. Robots tag: The robot's meta tag instructs search engine crawlers on indexing and following links on a webpage. For instance, you can use the "noindex" attribute to prevent a page from being indexed or the "nofollow" attribute to prevent search engines from following the links on a page. [ux_image id="2332"] 3 How to Write Effective Title Tags for SEO Writing effective title tags is a crucial aspect of on-page SEO. By following best practices, you can increase the relevance and attractiveness of your title tags, leading to better search engine rankings and click-through rates. Here are some guidelines for crafting compelling title tags: Be descriptive and accurate: Ensure your title tag accurately reflects the webpage's content. A descriptive title tag helps search engines, and users understand the page's main topic. Avoid using vague or misleading titles, leading to poor user experience and decreased rankings. Incorporate keywords: Include your target keywords in the title tag, preferably towards the beginning. This signals to search engines that your content is relevant to those keywords and can help improve your rankings for those search terms. However, avoid keyword stuffing, as it can harm your SEO efforts. Keep it concise: Your title tag should be between 50 and 60 characters in length, including spaces, ensuring that the title is displayed in search engine results without truncation. Longer titles may be cut off, resulting in a less informative and less appealing title for users. Make it unique: Each page on your website should have a particular title tag that distinguishes it from other pages. Duplicate title tags can confuse search engines and users, leading to lower rankings and reduced click-through rates. Use separators: Utilize separators, such as pipes (|) or hyphens (-), to separate different parts of your title tag, making it easier for users to read and understand. For example: "Example Company | Professional Services | City, State". Include branding: Consider adding your brand name to the title tag, especially for your website’s home pages and other critical pages. Including your brand name can help improve recognition and trust among users, leading to higher click-through rates. By following these best practices, you can craft compelling and engaging title tags that improve your search engine rankings and provide a better user experience for your website visitors. [divider] 4 How to Optimize Title Tags Optimizing your title tags can significantly impact your website's search engine visibility and user experience. By following these strategies, you can improve the effectiveness of your title tags and boost your website's performance: Perform keyword research: Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify the most relevant and high-traffic keywords for your content. Incorporating these keywords into your title tags can help improve your rankings and visibility in search results. Analyze competitor title tags: Review the titles of competing websites ranking for your target keywords to gain insights into what works well for those keywords and craft more effective title tags for your content. Test variations: Experiment with different title tag variations to determine which resonate best with your audience and perform well in search results. You can use tools like Google Search Console to monitor your click-through rates and rankings for different title tag variations. Focus on user intent: Consider the user intent behind your target keywords and craft your title tags accordingly. For example, if the keyword implies an informational intent, create a title tag highlighting the valuable information on the page. If the intent is transactional, emphasize the products or services on the page.

Prioritize readability: While including keywords is essential, ensuring that your title tags are easily readable and make sense to users is also crucial. Strive to create title tags that are clear, concise, and appealing to your target audience. Review and update regularly: Regularly review your title tags to ensure they remain relevant and accurate. Update them as needed to reflect content changes or target new keywords. By implementing these optimization strategies, you can enhance the effectiveness of your title tags, leading to improved search engine rankings, higher click-through rates, and a better user experience for your website visitors. [ux_image id="2327"] 5 Title Tags and Meta Descriptions Title tags and meta descriptions work together to provide a comprehensive snapshot of a webpage's content for search engines and users. While title tags primarily focus on the page's main topic, meta descriptions offer a more detailed summary that can encourage users to click through from search engine results pages (SERPs). Understanding Meta Descriptions: Meta descriptions are HTML attributes that summarise a webpage's content. They are typically displayed below the title tag in SERPs and should be crafted to entice users to click through to your site. Although meta descriptions are not a direct ranking factor for search engines, they can indirectly impact your rankings by influencing user engagement metrics such as click-through rate (CTR). Coordinating Title Tags and Meta Descriptions for Better SEO: Complementarity: Ensure that your title tags and meta descriptions complement each other by offering different but related information about your content. The title tag should focus on the primary topic, while the meta description can expand on it, offering additional details or benefits. Consistency: Maintain consistency between the title tag and meta description regarding keywords and messaging. This helps reinforce the relevance of your content to both search engines and users, potentially leading to better rankings and click-through rates. Length: Keep your meta descriptions within the recommended 150-160 characters, including spaces. This ensures they are fully displayed in SERPs, giving users a clear and informative summary of your content. Include a call-to-action: Include a call-to-action (CTA) in your meta description to encourage users to click through to your site. This can be particularly effective for transactional or action-oriented pages, such as product pages or sign-up forms. By coordinating your title tags and meta descriptions effectively, you can create a cohesive and informative snapshot of your content that appeals to search engines and users. This can improve search engine rankings, higher click-through rates, and a better overall user experience. [ux_image id="2331"] 6 Adding Title Tags to Your Website Title tags can be added to your website using HTML or a content management system (CMS) like WordPress. Here's how to add title tags using both methods: Adding Title Tags in HTML: To add a title tag to a webpage using HTML, simply insert the element within your HTML document's section. Place your desired title text between the opening and closing tags. For example: [dm_code_snippet background="no" background-mobile="yes" slim="no" line-numbers="no" bg-color="#abb8c3" theme="dark" language="markup" wrapped="yes" height="" copy-text="Copy Code" copy-confirmed="Copied"] Your Webpage Title Here [/dm_code_snippet] Adding Title Tags in WordPress: WordPress makes it easy to add and manage title tags for your website. There are two main methods for adding title tags in WordPress: Default WordPress editor: When creating or editing a page or post in WordPress, you can set the title tag by entering your desired title in the "Title" field at the top of the editor. WordPress will automatically generate the HTML code for the title tag based on your input.

SEO plugins: You can also use an SEO plugin like Yoast SEO or All in One SEO Pack to manage your title tags more effectively. These plugins offer additional features, such as customizing the title tag format for different page types or adding dynamic variables to your title tags. To add title tags using an SEO plugin, install it and follow its instructions for adding and managing title tags. Adding title tags to your website using either HTML or a CMS like WordPress ensures that your web pages are accurately represented in search engine results, leading to better visibility, click-through rates, and user engagement. [ux_image id="2334"] 7 Editing Title Tags in WordPress WordPress offers several ways to edit title tags for your pages and posts. Here are two standard methods for editing title tags in WordPress: Using the WordPress Editor: Log in to your WordPress dashboard and navigate to the page or post you want to edit. Click "Pages" or "Posts" in the left-hand menu, then locate and click on the desired page or post. In the editor, locate the "Title" field at the top of the page. This field contains the current title tag for the page or post. Edit the title as needed, ensuring it accurately reflects the content and follows best practices for title tags, such as including relevant keywords and keeping it within the recommended length. Click "Update" or "Publish" to save your changes. The title tag will be updated automatically in the HTML code for the page or post. Utilizing SEO Plugins for Title Tag Management: Several SEO plugins, such as Yoast SEO and All in One SEO Pack, offer additional functionality for managing title tags in WordPress. To edit title tags using an SEO plugin, follow these steps: Install and activate your preferred SEO plugin from the WordPress plugin directory. Navigate to the page or post you want to edit in the WordPress editor, as described above. Locate the SEO plugin's meta box below the main content editor. This meta box will include fields for editing the title tag, meta description, and other on-page SEO elements. Edit the title tag in the designated field, following best practices for effective title tags. Save your changes by clicking "Update" or "Publish". The SEO plugin will update the title tag in the HTML code for the page or post. By editing title tags in WordPress using either the default editor or an SEO plugin, you can ensure your web pages have accurate and optimized title tags, leading to improved search engine visibility, click-through rates, and user engagement. [ux_image id="2330"] 8 Handling Duplicate Title Tags in WordPress Duplicate title tags can negatively impact your website's SEO by confusing search engines and users. Here are some steps to identify, fix, and prevent the same title tags in WordPress: Identifying Duplicate Title Tags: Use Google Search Console: Sign in to your Google Search Console account and navigate to the "Performance" report. Click on the "Pages" tab and look for pages with identical or very similar titles. You can also check the "HTML Improvements" report under "Search Appearance" to find duplicate title tags. Use SEO audit tools: Tools like SEMrush, Ahrefs, or Screaming Frog can help identify duplicate title tags on your website. Run a site audit and look for issues related to duplicate titles in the generated report. Fixing Duplicate Title Tags: Edit the titles manually: For each duplicate title tag, go to the corresponding page or post in the WordPress editor and modify the title in the "Title" field or the designated area in your SEO plugin's meta box. Ensure that each title is unique, descriptive, and follows best practices for title tags. Use dynamic title tags (for large websites): If you have a large website with many pages, consider using active title tags that automatically generate unique titles based on the page content or URL parameters. This can be done using an SEO plugin or custom code in your theme's functions.php file.

Preventing Duplicate Title Tags: Create a title tag strategy: Develop a clear plan for creating unique and descriptive title tags for each page type on your website. This can include using a consistent format with dynamic elements (e.g., category, product name, or date) to ensure uniqueness. Monitor for duplicate title tags: Regularly check your website for duplicate title tags using Google Search Console or SEO audit tools. Address any issues as they arise to maintain a clean and well-optimized website. You can improve your website's search engine visibility, click-through rates, and user experience by identifying, fixing, and preventing duplicate title tags in WordPress. [ux_image id="2328"] 9 Optimal Length for Title Tags The optimal length for title tags is essential for SEO and user experience. Although search engines can read more extended title tags, they will truncate them in the search engine results pages (SERPs) if they exceed a certain length. As a result, it's crucial to keep your title tags within the recommended character limits to ensure they are fully displayed and easily understood by users. Recommended Length for Title Tags: The consensus among SEO experts is to keep title tags between 50 and 60 characters, including spaces. This length allows most title tags to be fully displayed on desktop and mobile search results without being cut off. Shorter title tags may be truncated in SERPs, resulting in a less informative and appealing title for users. On the other hand, title tags that are too short may need to provide more information for users to understand the page's content, leading to lower click-through rates. Tips for Crafting Optimal Title Tags: Be concise: Focus on conveying your content's main topic and value clearly and concisely. Avoid using unnecessary words or phrases that do not contribute to the overall message. Prioritize keywords: Place your most important keywords towards the beginning of the title tag to ensure they are visible even if the title gets truncated. This also signals to search engines that your content is highly relevant to those keywords. Test and adjust: Monitor your title tags' performance in Google Search Console or other analytics tools to identify any issues with truncation or low click-through rates. Test different title lengths and formats to find the optimal solution for your website. By keeping your title tags within the recommended character limits and following best practices, you can create informative and engaging titles that improve your search engine rankings and provide a better user experience for your website visitors. [section bg_color="rgb(233, 241, 225)"] Final words Title tags are essential to both search engine optimization and user experience. They serve as the first point of contact between your website and potential visitors, helping search engines determine the relevance of your content to specific search queries and enticing users to click on your website in search engine results pages. To make the most of your title tags, ensure they are unique and descriptive and follow best practices, including relevant keywords, staying within the recommended character limits, and focusing on user intent. Regularly monitor and optimize your title tags to address any issues with duplicate titles or low click-through rates, and consider using SEO plugins or tools to streamline the process. By prioritizing effective title tags, you can improve your website's search engine rankings, click-through rates, and overall user experience, leading to increased traffic, engagement, and conversions. [/section]

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superspunarticle · 3 years ago

Text

How To Add Local Schema Markup To Your Website

Tutorials & tips on Video and Content Marketing.

Schema markup is code that you can use to markup certain elements of your website to help search engines understand them better.

By adding local schema markup to your website, you can tell search engines exactly what your business name is, your image, your address, phone number, hours of operation and more.

In today’s article, I’m going to show you how to optimize your local seo website with schema.

Let’s get into it!

What Is Local Schema Markup?

Schema.org was developed as a collaboration by global search engines such as Bing, Yahoo, and Google, to create a method for categorizing information about different websites.

Schema markup data is created through code, so it has a specific language used so the search engine can understand what you’re trying to tell it. Schema markups are also known as structured data and they could be instrumental for adding extra power to a digital marketing strategy.

For example, if your business has differing opening hours depending on the day, you can mark every department with an OpeningHourSpecification item for each one.

Customers use search engines to find businesses near their locations, within their timezones, and depending on availability. Increasing your ranking for a local business involves providing search engines with as much relevant information about your business as possible.

As per John Mueller’s statement, using structured data doesn’t have a direct benefit towards increased ranking. However, structured data makes it easier to show where a webpage is relevant, allowing it to rank easier for the right terms. Thus, it has an indirect, positive effect on search engine optimization ranking.

Before we keep explaining how to properly optimize schema markup to drive visitors to your site, let’s define some key terms that we’ll be using for the remainder of the article.

Structured data

First, we have structured data. Structured data is data specified in a standard format. Some examples of structured data include numbers, contact points, dates, and credit card numbers. Structured data is easy to understand and organized for local search engines.

Structured data helps standardize information about a page or subpage, classifying it better for web crawlers. In other words, schema markup is structured data that directly tells a search engine the meaning of your page and why users will find it useful.

Types of Schema Markups

There are different formats of schema markups: RDFa, Microdata and JSON-LD, sometimes known as ld+json. Let’s describe what makes each of these types special:

JSON-LD

JSON-LD is the Google recommended format for schema. JSON-LD is a Javascript notation embedded in a <script> tag in the page head or body. Its easier to understand because it expresses data without user-visible text in-between.

An example of JSON-LD is PostalAddress. It’s easy to understand that this schema code refers to the postal address of the website.

RDFa and microdata

RDFa is an HTML5 extension that supports linked data and introduces HTML tag attributes that correspond to the user-visible content you’re aiming to describe for an organic search. The results we’ll be taking a look at later are an example of what you can do with RDFa. It’s commonly used in the head and body sections of the HTML page.

On the other hand, Microdata is an open-community HTML specification code that nests structured data within HTML.

Both RDFa and Microdata are implemented as properties in the content, while JSON-LD is added as a final section of code in the HTML footer. RDFa and microdata are older ways to write schema and usually require more effort to be properly implemented, making them more prone to showing up errors.

JSON-LD offers the benefit of being more efficient to work with, making it easier to make adjustments to your on-page SEO.

Schemas are also categorized in other types, as they are incredibly varied and can apply to practically any industry, object, or action. The schema.org dictionary consists of 792 different types, so there’s a lot of territory to cover when adding your local business schema markup. We’ll take a look at the most important schema types for your business later.

What Are Rich Results?

Rich results show up when a page has its content enriched by well-placed schema markup. We love to see rich results show up on the SERPs whenever we look something up.

See the beautiful snippets, FAQs, and images that show up on the SERPS whenever you look something up?

Take a look!

Those are rich results. They make your website stand out and highlight key information your audience might be directly searching for. They also provide search engines with intel on a page’s purpose.

Rich results attract a lot of attention and generally show up as boxes with an image, rating, FAQ, recipe, and a brief description of the search query.

On the other hand, a search result without schema markup would show up like the following image:

When the information in the meta description doesn’t include information on the FAQs, it doesn’t come up with answers to the direct questions.

Once a visitor sees the extra details prompted by the schema markup, it is easier for them to make a decision to click on the page or pass it over.

Of course, anyone would prefer a rich result instead of the simple result. That’s why you should add schema markup to your website!

This translates into a reduced bounce rate and an increased possibility of a visitor clicking on a rich result from the search results.

In the long-term, these efforts translate into a higher ranking and expanded search result features. Think of them as search results premium options

Rich results are different from snippets, even if they might look the same. Some snippets might show rich results, but not all featured snippets.

This is what a featured snippet looks like:

A bit self-explanatory, but the screenshot shows us a featured snippet of the Google search “what is a featured snippet”. It’s located in “Position 0” of the google search, presenting viewers with an answer before any other site is presented. Most likely, people will click on the site presenting the featured snippet before any other result below.

You can use Schema.org’s dictionary to have a better understanding of what each term means and how to use it properly.

Also, take a look at this screenshot from their website:

How Schema Improves Digital Brand Presence

Schema can improve brand presence by coming up with a Knowledge Graph. See the big box that shows up on Google searches? It has relevant business information that Google only displays if they deem the information to be useful.

You can help search engines trust your company’s information by translating this into structured data in your website. It’s also helpful if you complete your Google Business Profile account to improve your digital business’ Knowledge Graph.

Displaying social proof and social media links on Google increases brand trustiness with your audience, as people look up your product and find what previous customers are talking about it before they even reach your website.

Since we know that Google ratings, reviews, and stars show up in the Knowledge Graph, you can allow customers to leave reviews that show up as rich results thanks to using schema markup.

How to Identify Your type of Organization in Schema

First, clarify what kind of business you are. Schema.org provides business owners with several different options, and its best to be as specific as you can.

Most businesses identify with “Organization” though there are many other types available in Schema.org.

The main structured data you want to focus on are the types of businesses, image, phone number, logo, opening hours, company description, address, contact information, phone number, and its website URL.

As a business, there’s going to be an overwhelming amount of properties for your local business schema.

To make things easier, we compiled a list of the main local business schema you should focus on to stand out.

Properties Description @id Required. @id is the unique ID of a business as understood by search engines, which Google Search reads as an URL. If the business has many locations, then the @id has to be unique for each location. This ID is unchanging over time and remains permanently stable. name Required. Describe here the name of the business. address Required. This is the physical location of the business and should include as many properties as possible. See all the recommended properties below. address.StreetAddress Required. It describes the street number, name and unit number. address.addressLocality Required. Describe the city where the business is located. address.addressRegion Required. Describe the state, province or region of the business. address.PostalCode Required. Here add the postal or zip code. address.AddressCountry Required. You can put USA, for example or provide the two-letter ISO 3166-1 alpha-2 country code. See this for reference. aggregateRating Recommended. This is the rating of the local business based on reviews or ratings, which you can use to add credibility to your site and reviews as rich results. Geo Recommended. These are the geographic coordinates of your business, place or event. geo.latitude Recommended. This expresses the latitude of a location, which you can find by looking up the coordinates of your business. geo.longitude Recommended. Similar to latitude, but expressing longitude instead. telephone Recommended. This describes the telephone number for the business. potentialAction Recommended. Expresses a potential Action, which describes an idealized action in which this thing would play an ‘object’ role. More info here. Department Recommended. This is the item for a single department in LocalBusiness. PriceRange Recommended. This is the price range of products or services sold by the business, specified with a numerical range. For example; $100-$200. You can also use currency signs. URL Recommended. This is the URL of the specific business location and should be a link to a website or landing page. Make sure this is a working link as otherwise it could cause errors. Accepts Reservations Recommended. Instead of text, this property works in a Boolean format, so you type “True” if your business accepts reservations and “False” if not. Menu Recommended. This is an URL to the menu of your business, in case its a food business.

The GeoCoordinates and OpeningHoursSpecification types are recommended by Google and can increase the validity of your rich results. To better understand how to use them, take a look at https://ift.tt/Fotd5Zu.

openingHoursSpecification Required. It describes the hours during which the business location is working and open. Use this format: hh:mm:ss. openingHoursSpecification.opens Required. This describes the hour in which the business location opens. openingHoursSpecification.closes Required. In timeframe format, describes the Time for the business closing. Use this format: hh:mm:ss. openingHoursSpecification.dayofweek Required. One or more of these days depending on the days your business opens: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. openingHoursSpecification.validFrom Recommended. If your business closes on a specific season, express its start date here in YYYY-MM-DD format. openingHoursSpecification.validThrough Recommended. If your business closes on a specific season, express its close date here in YYYY-MM-DD format.

Which Schema Markup Type Should I Use?

Now that we know more about schema markup properties, let’s talk about types. Which one would be best for your site?

To find out, let’s take a look at the rich results that show up on the google search snippets once more. If you want more ideas, check out the list of rich results we described above too.

Use keywords for schema markup

Let’s step into the shoes and search engines of one of your clients for a second. What kind of keywords do they tend to look up the most when inquiring about companies like yours? Get back to the cake bakery example.

What are the most common results that show up on Google when you type in cake baking recipes?

Cake bakery near me, cake bakery that accepts credit cards, cake bakery recipes.

Because these are possible examples of keywords searched by clients of a cake bakery, for their website, they might prefer to use the location, gallery, recipe, and review search results for schema markup.

If they are a retailer, they might want to add the opening hours schema markup to show up as rich results.

If you’re a consultant or an agency, you might want to use the article and FAQs schema markups to captivate your audience from the get-go and showcase your expertise.

The most important schema types for increased visibility are: organization, reviews, recipes, author, breadcrumbs, datasets, events, products, and offers.

Type in your business type on Google search and write down the first three keywords that people tend to search for when looking it up. Now, using this keyword, find a schema markup that relates to it.

Another source of inspiration for your schema markup types could be your competition. Specifically, examine what kind of schema markup other companies in your industry are using, and not using.

If other cake bakeries are all using the aforementioned markups, why not use a carousel or a video showcasing the glazing of one of your cakes for rich results?

To better understand how each of these work and look in Google, let’s take a look at these examples:

Carousels

Carousels are rich results that tend to show up on mobile devices, displaying several cards from an individual website. Carousels are useful for mobile SEO and great for showcasing physical products.

FAQs

Your frequently asked questions (FAQ) section should provide questions and answers about your website, product, or service. If done well, they can even be eligible for a rich result on Search and an Action on the Google Assistant.

For example, if other bakeries are all using reviews and recipes, but none of them are using FAQs, you might want to do things differently to stand out better.

Article

The article structured data can increase your appearance in Google Search results. This is especially true if you’re publishing news articles and can be a good way to highlight your content marketing. The article markup can have different appearances depending on if you’re using it for a regular webpage or an Accelerated Mobile Pages (AMP) page.

Pro-tip: Avoid relying on too many plugins for schema markup, as it could generate conflicts and schema errors. With schema markup plugins, less is more!

LocalBusiness

LocalBusiness will be your best friend if you have a local business, especially considering how useful it is to show physically on maps. If you use the schema markup local business type, you’ll be able to add structured data about your business.

LocalBusiness has these possible schema markup types:

On top of that, many of these types have subtypes of their own to better clarify and niche down what your business really is about.

Review Snippet

Review snippet is a short piece of a review or rating from another review website, validated by Google and possibly showing a rich snippet that features stars and other summary info from the ratings. Review snippets might show in the rich results or in Google Knowledge Panels and might feature some of the following content types:

Book

Course

Event

Local Business

How-To

Movie

Product

Recipe

Software app

Q&A pages

Q&A pages contain information that can show up on the search results page as a question followed by a direct answer. What sets it apart from the FAQs is that users can input answers to the queries directly and it’ll automatically show the most voted answer. It can generate a better snippet for your page. To mark Q&A pages, set up your structured data using the schema code QAPage, Question and Answer types.

How to Add Local Schema Markup to Your Website

1. Display your nap in an easily crawlable HTML text format

An important reminder before we come up with your schema markup code using the schema app step-by-step.

DON’T display your NAP in image format. Search engines can’t crawl text embedded in images, so this won’t help your local ranking signals at all.

Instead, instruct your developer to list your NAP in an easily crawlable HTML text format.

Here is an example from a property management company based in Dallas Fort-Worth, Texas.

If you scroll to the bottom of their homepage, you can see the business name, address, and phone number information. This is typically where NAP info can be found.

Next, make a left click, which shows you the view page source option, or simply hit Ctrl + U.

This will pull up the HTML text source code for the website.

Hit search (or Ctrl + F) and type a portion of the listed address to see if it’s listed as text.

You should find something that looks like this.

If you look closely, you’ll find the business’s NAP nestled inside the page footer divs.

That’s how it should be done.

So your takeaway from this step is:

DO make sure your NAP shows up in your website’s HTML. This way, humans and search engines can crawl your info.

Next, add a Schema local business markup to your page.

2. Add Schema.org local business markup to your page

So, now that we know everything about schema, rich results and markup types, how do you go about creating your Schema markup?

Even if you don’t know much about coding, there are tools like the Schema Markup Generator so you can come up with the schema markup code templates yourself.

If you haven’t optimized your Search console, then now would be a great time to do it. It’ll allow you to check how Google presents your site to the public. If you want to learn how to implement Google Search Console properly, check out our guide here.

Start by plugging in and tagging your website data to Google’s Structured Data Markup Helper.

Just enter your business page URL and click “start tagging”.

Let’s try our earlier example of a Texas-based property management business.

This will take you to a visual of your site where you click on and highlight certain parts, such as text, an image, or the footer, where your NAP is, and label it in the input table to the right.

Select the image on your page:

Then select your company name:

Then select your address:

Once you’re done putting in data for all the tags, generate your structured data code by clicking HTML and choosing JSON-D.

You should see a snippet of your code like the one below.

{

“@context” : “http://schema.org”,

“@type”: “LocalBusiness”,

“name” : “Hallam”,

“legalName”: “Hallam Internet Ltd”,

“alternateName”: [

“Hallam Internet”

“logo” : “https://www.hallam.co.uk//wp-content//uploads//2016//05//fallback.png”,

“image”: “https://www.hallam.co.uk/assets/banner-hallam-office.jpg”,

“url”: “https://www.hallam.co.uk”,

“address”:

“@type”: “PostalAddress”,

“streetAddress”: “The Clock Tower”,

“addressLocality”: “Talbot Street”,

“addressRegion”: “Nottingham”,

“postalCode”: “NG1 5HG”

“telephone”: “0115 948 0123”,

“openingHours”:

[

“Mo-Fr 09:00-17:00”

“email” :”[email protected]”,

“vatID”: “745898665”,

“sameAs” :

[ “https://www.facebook.com/HallamTeam”,

“https://twitter.com/HallamInternet”,

“https://www.linkedin.com/company/hallam/”,

“https://www.yelp.co.uk/biz/hallam-internet-nottingham-2”

You can download the code snippet and test it on Google’s Structured Data Testing Tool.

Structured Data Test

Google will make some additional warnings or recommendations if you missed filling in some tags.

Click preview to get a glimpse of what your rich snippet would look like. You can also verify that your code is added correctly by using the Rich Results Test Tool.

Once you’re satisfied, pass the baton on to your developer.

Schema Markup Helps your Website

Schema.org provides webmasters with the advantage of describing their website data and relevant content to search engines.

The best resource to understand and build schema markup on your own is Schema.org. Everyone wants their website to show up as rich results, but to do so, you’ll need to ensure there are no conflicts of code or errors within your schema markup. With so many properties to choose from, it can be confusing to know where to start.

If you want something more detailed, this guide digs deeper into the topic of Schema markup for local businesses.

Schedule a call with our team to find out how to come up with the most accurate schema markup code for your website.

This post “How To Add Local Schema Markup To Your Website” was first published on this site.

I trust you found the above of help and of interest. Similar content can be found on our main site here: superspunarticle.com/blog Let me have your feedback below in the comments section. Let us know which topics we should write about for you in the future.

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namdeezylearns · 4 years ago

Text

More on HTML

Elements

HTML is made of elements. Elements are the building blocks of a webpage, things like paragraphs, images, headings and links. Examples of Elements are Header Elements, Navigation Element, Main Heading Element, Footer Elements and more..

Elements are made up of Tags. Tags describe the start and end of an Element. Basically saying where the element starts and closes.

Hello, World!

Opening Tag Closing Tag

The image Tag <img>

The <img> tag is what we use to show image to the user, and we do this by specifying within the tag where the image is stored using the source ‘src’ attribute. All tags can have these things called attributes, and attributes are just a way of specifying additional information to the tag about that tag.

so in case, its the source attribute, and within the source attribute we are gonna say where the image is being stored, the path to the image.

HTML Links

we make links to other websites, our own websites or anything at all using what is called the Anchor Tag. Links are created using the <a> element. href stands for hypertext reference.

Internal - links to pages in our own website; contact/about page. External - links to other websites. Downloads - links to files. Anchors - links to specific area on a page.

HTML Lists

Unordered List - This is a list of grouping of items we’ve got in the webpage that doesn't necessarily have some kind of order to it. <ul> + <li>

Ordered List - This is for lists with some kind of structure to them. there’s a definite order to them. <ol> + <li>

There is also a Description List.

The div tag

The div tag simply stands for division, and that’s essentially what a div tag is all about. It divides sections of code into segments, in essence we use the div tag to group content into specific sections.

#html

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thelmasirby32 · 5 years ago

Text

Eight HTML elements crucial for SEO

30-second summary:

SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page.

To avoid possible confusion, this is not an HTML guide.

Aleh Barysevich, Founder and CMO of SEO PowerSuite and Awario, takes a detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings.

Lots of pro tips to watch out for, read on!

Using HTML for SEO benefits isn’t new. SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page.

Why do we love them so much? Because the essence of SEO is communicating to the search engine what a webpage/website is all about, and using HTML tags and their attributes is one of the best ways to do so.

To avoid possible confusion: this is not an HTML guide. Instead, I’ll look at how you can use HTML tags to better communicate with the search engines to achieve better rankings.

1. Title tag

Title tag is your main anchor. Both on the SERP, as well as on social media like Facebook, <title> is used as an anchor to your page.

So writing it isn’t only about SEO, it also needs to be laconic, informative, unique and eye-catching.

How to use it for SEO

First, don’t make your title tags longer than 60-70 characters. Long titles are shortened to about 600-700px on the SERP, so your longer title simply ends looking incomplete in the SERPs. Second, the keywords. A long time ago Google only understood exact keyword matches. Today, thanks to RankBrain, among other things, Google gets you. Plus, you get penalized for overstuffing your titles.

Conclusion: use your keywords in your <title> tag, but only to help search engines parse out the meaning of your page and to help your users.

Structure of the <title> tag

Pro tip

A page’s title is not just visible on a SERP. It’s also shown in the web browser as a tab title. Some webmasters use that title tag to attract a user’s attention — if you switch tabs the text changes to something like “Come back, we miss you!”.

It’s the exact approach used by Facebook/LinkedIn to show you you have notifications and can be used to pretty good effect.

2. Meta description tag

The meta description tag determines what’s going to be written about your page on the SERP.

How to use it for SEO

First, before writing a meta description, it’s a great idea to check out the first SERP for your target keywords, get a feeling of how the top-ranking results compose their descriptions. Plus, avoid repeating other descriptions word for word Second, try and explain what your page is about in 70-200 characters, and be careful not to overoptimize. Instead, aim to match the search intent of a potential query.

Structure of the meta description tag

Pro tip

Don’t use quotation marks in your description tag without using HTML entities “"” to encase the word you want to be in quotation marks. If you simply use “ quotation marks around your content, the search engine is likely to cut off your description immediately.

3. Meta Robots txt tag

Among meta tags, the robots one occupies a special place. It’s used to instruct crawlers on how to crawl and index your page. Now, it should be noted that meta robots tag might be ignored at any point, but mostly crawlers respect the wishes of the webmasters.

How to use it for SEO

You can use one or a combination of the following attributes within this tag:

noindex — stop search engines from indexing the page entirely.

nofollow — tells search engines to not follow the outgoing links on the page, and to not take these links into account when creating SERPs.

noimageindex — stop the image indexing on the page.

noarchive — SERP will present a cached version of this page.

nosnippet — don’t show any meta description on the SERP.

unavailable_after — after a certain date, the page won’t be indexed.

Structure of the meta robots tag

Pro tip

Use the nofollow attribute to optimize your crawl budget. Remember to balance your meta robots values and your robots.txt parameters. If you block a page in robots, then obviously a crawler won’t be able to access and heed its meta tags. On the other hand, a crawler might ignore the block in robots.txt, and then if your meta tags don’t specify that your page is noindex/nofollow, the crawler might index it anyway.

4. Headings tags

Heading tags, from h1 to h6, are arranged hierarchically. Use them to break your text up into chapters and as convenient headings for your contents table.

<h1> is the “main” text heading, and by far the most important for our purposes.

How to use it for SEO

To answer this question, our colleagues ran an experiment not so long ago. I’d recommend you check out the entire findings, but in summary: <h1> tags considerably influence your rankings. Definitely fill them out, and definitely use some of your target keywords.

Structure of headings tags

Pro tip

While using keywords in your headings is important, overall your title tag is what the search engines will be looking at much more attentively. That said, Google recommends matching your title tag and h1 heading, so you can pretty much repeat the same thing, maybe a little more user-friendly.

5. Canonical tag

The rel=”canonical” is an attribute within the <link> tag. Use it to point towards the “main” version of the page among its duplicates. It’s used because a certain amount of duplication is inevitable, and massive duplication will actually harm your rankings in the long run. It’s generally a great idea to use an auditor tool to keep an eye on all of your duplicate pages and canonical tags in a single dashboard.

How to use it for SEO

It should be correctly implemented within the <head> section of the page and should point to the version that you want to be ranking. Alternatively, if you can configure your server, you can indicate the canonical URL using rel=”canonical” HTTP headers.

Structure of the canonical tag

Pro tip

rel=”canonical” tag may be used not just for duplicates, but also near-duplicates. Be careful though: if the two pages connected by a canonical tag differ too much in content, the search engine will simply disregard the tag. Use it for two nearly identical product pages in two different categories, for example, or for two products differing in one small attribute.

6. Nofollow attribute

We all know that links are super important for ranking. But a link’s weight will significantly change depending on how that link is covered by the rel attribute in the <a> tag.

The rel=”nofollow” element is used in order to point out that you don’t want Google to associate this link with your webpage, and you don’t want to pass your Link Authority to them.

How to use it for SEO

The most obvious use for nofollow HTML element is to block out the spam and promotional links. Remember that by default all of the links on your pages are “follow”, but be careful not to make Google associate you with the wrong pages. When doing link building, you want to avoid nofollow links, and as a webmaster, the situation is reversed, and you should tag any link you don’t want the search engine to associate you with as nofollow.

Structure of the nofollow element

Pro tip

Please remember that internal PageRank sculpting using nofollow, which is sometimes promoted as solid advice, is actually useless. On the other hand, use the rel values such as ugc to tag your user-generated content, and sponsored for the paid links — this will help Google make a sober assessment of your ranking.

7. Structured data markup

Data markup is an approach to the organization of the information on your page. It’s a win-win decision for a webmaster. Structured data is both good for the UX, and also carries huge SEO value.

You see, lists, along with data markup (schema.org in particular) are absolutely vital to get some additional SERP real estate in the form of rich snippets. From FAQ information, to your review ratings, and much more — to have that additional SERP space, you need to use data markup.

How to use it for SEO

It’s about much more than simply using <ul>/<ol> tags, although it’s still not very difficult. Simply go to schema.org, find the type of markup that suits your page, and implement it into your page’s code.

Additionally, in terms of SEO, data markup is absolutely necessary to get into a featured snippet. While there is no guarantee that the Featured snippet will be yours thanks to structured data, the rich snippets alone make it a worthy investment of your time.

Structure of data markup

Pro tip

Note that you can combine different markup schemas, and should do so when appropriate. When creating a page describing a person, a “person” schema is an obvious choice, but you can also easily add “address” and “organization” to the relevant page elements. That would net you the best SERP results.

8. Image alt text descriptions

Within the <img> tag, the key attribute for SEO is definitely alt. The thing about this tag is it’s indexed. Having your images show up for a certain search query is all about writing a good alt text.

How to use it for SEO

Alt text gives your page a relevance boost. Plus, an additional opportunity to be displayed for relevant search queries. What you need to do is describe the image in about 125 characters or less. It’s definitely the case that you shouldn’t use the words “picture of” or “image of” — just jump straight to the point, and explain specifically and in some detail what’s on the page.

Structure of image alt text description

Pro tip

In a situation where you’ve mapped certain keywords to a page with multiple images, the overoptimization threshold is different. You might get penalized for using your target keywords too consistently over a number of alt tags. A good idea would be to choose an image that best reflects what you’re trying to rank for, and put a keyword in its description. Describe the rest of the pictures as naturally and specifically as you can.

Conclusion

SEO is not an isolated practice, it influences every part of a website’s life, webpage creation included.

Sure, there is no golden rule to writing HTML tags, no “trick” that would guarantee you a top ranking — what’s important is the accumulation of the best SEO practices.

The next step after implementing the advice described here would be to switch to HTML5 semantic tags wholesale. These elements help the search engines sort through which element occupies which semantic place on the webpage

By carefully optimizing your tags you get an opportunity to communicate with browsers and search engines directly, and this is something you need to be proactive about.

Aleh is the Founder and CMO at SEO PowerSuite and Awario. He can be found on Twitter at @ab80.

The post Eight HTML elements crucial for SEO appeared first on Search Engine Watch.

from Digital Marketing News https://www.searchenginewatch.com/2020/05/05/eight-html-elements-crucial-for-seo/

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esytes-encyclopedia · 2 years ago

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HTML Tags List with Example PDF Download

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josh-digitalnarrative · 5 years ago

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Coding basics- CSS

CSS provides styling to HTML elements, which we can do by linking the files files together using a link tag in the head tag. The link tag for this is <link rel=”stylesheet” href=”folder and file name here”. In order to customise HTML elements, you need to select it in the CSS, then apply a value option to it. We can do this by selecting the tag inside of CSS.

ID’s & Classes

Further to this, CSS lets you specify your own selectors using “id” and “class”. These are targeted in different ways. The id selector is used to specify a style for a single element within a webpage. To do this we use a “#” in the CSS file to target the id. In relation to this, the class tag is used to specify a styling for a group of html elements. This allows you to set a particular style for multiple HTML elements that are in the same class. To do this we use a “.” in the CSS file to target the class. ID’s and Classes should always be named and labeled appropriately so that they are easy to read and identify.

DIV’s

The “DIV” tag in HTML is used to section out parts of a webpage and is often used to group elements together. For example, you can make a section suing a div and apply a class to it so that you can target that specific section in CSS.

Margin and Padding

The margin clears an area around an element (outside the border). The padding clears an area around the content (inside the border) of an element.

CSS seems quite complicated due to the range of different tags and effects you can use to target HTML. It is definitely something i need to practice but so far i have enjoyed working with it. For next week we were tasked with recreating a set webpage and use CSS to style it in the same way.

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waqasblog2 · 6 years ago

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13 of the Best SEO Tools for Auditing and Monitoring Website Performance

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '1d7211ac-7b1b-4405-b940-54b8acedb26e', {});

These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In this post, we'll walk through 13 such tools that all help you run a site analysis like a marketer ... and a Google bot.

SEO Tools

1. Google's Webmaster Tools

Perhaps the best way to understand the way Google sees your site is to ask Google. Google's Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.

For example, Google's Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site's been hacked.

Another great feature of Google Webmaster Tools is PageSpeed Insights. This SEO tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries surpassing desktop searches, page speed is becoming increasingly important to businesses that want to hold on to their visitors.

"PageSpeed Insights evaluates how well a page follows common performance best practices and computes a score from 1-100 that estimates its performance headroom," according to Google Developers. That score can be Good, as in 80 or above; Medium, as in 60 to 79; or Low, as in 0 to 59.

2. Ahrefs

Cost: $99/mo for Lite Plan

Purpose: Keyword Research

Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content. Three of its main tools are:

When using the Keyword Explorer, Ahrefs will also produce the "parent topic" of the keyword you looked up, as you can see in the screenshot above, underneath the Keyword Difficulty meter. A keyword's parent topic is a broader keyword with higher search volume than your intended keyword, but likely has the same audience and ranking potential -- giving you more a valuable SEO opportunity when optimizing a particular blog post or webpage.

3. HubSpot's Website Grader

Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Because a lot has changed since then, the company has released a new and improved version of the tool.

Website Grader is an online tool that generates personalized reports based on the following key metrics:

All you need is your website URL and an email address to get started. Simply plug in your information and you can expect a score (1-100) as well as a detailed report in a matter of seconds.

Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts.

For example, within the HubSpot Blogging App, users will find as-you-type SEO suggestions. This helpful inclusion serves as a checklist for content creators of all skill levels. HubSpot customers also have access to the Page Performance App, Sources Report, and the Keyword App. The HubSpot Marketing Platform will provide you with the tools you need to research keywords, monitor their performance, track organic search growth, and diagnose pages that may not be fully optimized.

4. Check My Links

To ensure that your links on a webpage -- whether external or internal -- actually work, consider Check My Links.

This broken-link checker makes it easy for a publisher or editor to make corrections before a page is live. Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. Not only was Check My Links able to detect this number in a matter of seconds, but it also found (and highlighted) seven broken links.

The tool highlights all the good links in green, and those that are broken in red, making it easy to spot the ones that don't work or are no longer active.

5. BuzzStream

Cost: Free 14-day trial, then paid plans from $24/mo

Purpose: Link Building

BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website.

Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who's accepted each link request. Your link building queue looks like this:

Image via BuzzStream

BuzzStream helps you identify candidates for outreach based on their industry and how engaged they are across various social networks -- so you know who will be most receptive to your backlink request and boost your ranking on Google.

6. Moz's Pro Tools

Cost: Free 30-day trial, then paid plans from $99/mo

Purpose: Website Analysis

The Moz Pro subscription serves as an all-in-one tool for increasing your business' search ranking. Moz's collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their overall efforts.

For example, the Crawl Test tool employs Moz's own web crawler, RogerBot, to analyze up to 3,000 links on a given URL. Once completed, users then receive an email report that details the data for each page the site links to.

Image via Moz

This is super helpful if you're looking to identify "crawlability" factors, such as duplicate content and redirects that could be influencing your SEO performance.

7. UpCity's SEO Report Card

SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against your competitors.

In exchange for a bit of your contact information, SEO Report Card will serve up a report that covers the following:

8. Woorank

Cost: Free 14-day trial, then $49/mo for a Pro Plan or $149/mo for a Premium Plan

Purpose: Website Analysis

Woorank's in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.

Each report is divided into eight sections:

Spanning 70+ metrics, it would be hard -- if not impossible -- to not uncover opportunities for improvement.

As a bonus, Woorank makes it easy for users to download their reviews as branded PDFs. This makes company-wide distribution and presentation more streamlined than ever.

SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. The website offers numerous toolkits, one of which is an SEO toolkit.

Below is one of the toolkit's flagship features, allowing you to plug in a website page to see for what keywords it's ranking, what the page's rank is for that keyword, the keyword's monthly search volume, and more.

The rest of the SEO toolkit allows you to compare your page performance to competition, analyze backlinks from other websites to your site (also known as link building), research appropriate keywords, and take advantage of similar on-page SEO opportunities.

10. Screaming Frog's SEO Spider

Cost: The LITE version is free (with limitations*), and the paid plan is $160/year

Purpose: Website Analysis

The Screaming Frog SEO Spider is a search marketer's best friend.

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process -- especially for larger websites. It could take hours or days to manually evaluate the same URLs.

Take a closer look at how it works:

The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you're using Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords -- you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.

*Pricing limitations include: You can only scan 500 URLs per website, and you don't have full access to configuration options and source code features. To remove these limitations, users can purchase a 12-month license for around $160/year.

11. Found's SEO Audit Tool

Want to rise above your competitors on search engine results pages?

(Who doesn't?)

The SEO Audit Tool by Found is an easy-to-use tool for marketers looking to identify (and solve) common SEO errors on a website.

Simply enter your URL and receive an instant automated SEO audit of your site. Found's SEO Audit Tool is broken down into three main parts:

Similar to Woorank, once you run a report, the tool makes it easy for you to download the results as a PDF to be easily shared within your organization.

12. Remove'em

Cost: $249 per domain or a subscription option starting at $99/mo

Purpose: Link Building

Have you ever purchased links? Spammed the comments section on a string of blogs using the same message and link? If so, we'll forgive your bad judgment just this once ... but Google won't.

Artificial or unnatural links have the potential to seriously hurt your search ranking. To clean them up, check out Remove'em:

This helpful tool scans your backlink profile and turns up a list of contact information for the links and domains you'll need to reach out to for removal. Alternatively, the tool also allows you to export the list if you wish to disavow them using Google's tool. (Essentially, this tool tells Google not to take these links into account when crawling your site.)

13. Varvy's SEO Overview Tool

This SEO auditing tool provides users with information regarding their domain strength, links, image SEO, social counts and mentions, page/technical SEO, page speed, and more.

The comprehensive report is prepared in less than a minute, and dives deep into different aspects of your website's performance. You'll notice that the tool employs green checks, red Xs, and yellow exclamation points to denote the severity of the issue.

One the our favorite features is the detailed image overview:

This section of the report focuses on the strength of the images your website employs by analyzing the alt text. If you're using too many words, missing alt text, or the alt text appears weak, the tool will notify you so that you can make any necessary changes.

You'll never get a look behind the Google curtain to learn everything they know (or don't know) about your site. But by leveraging SEO best practices and getting the most out of tools like those listed here, you can greatly increase the chances that your website will show up in response to the right search queries.

This content was originally published here.

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interviewclassroom-blog · 6 years ago

Link

HTML frames are used to divide your browser window into multiple sections where each section can load a separate HTML document. A collection of frames in the browser window is known as a frameset. The window is divided into frames in a similar way the tables are organized: into rows and columns.

In HTML, frames enable you present multiple HTML documents within the same window. For example, you can have a left frame for navigation and a right frame for the main content.

Frames are achieved by creating a frameset page, and defining each frame from within that page. This frameset page doesn’t actually contain any content – just a reference to each frame. The HTML <frame> tag is used to specify each frame within the frameset. All frame tags are nested with a <frameset> tag.

So, in other words, if you want to create a web page with 2 frames, you would need to create 3 files – 1 file for each frame, and 1 file to specify how they fit together.

HTML frames are no longer recommended by the HTML specification (as of HTML5) due to their poor usability. It is recommended that you use the <iframe> element to create iframes instead.

CREATING FRAMES

Two Column Frameset

HTML Code:

The frameset (frame_example_frameset_1.html):

<html>

<head>

<title>Frameset page<title>

</head>

</frameset>

</html>

The left frame (frame_example_left.html):

<html>

This is the left frame (frame_example_left.html).

</body>

</html>

The right frame (frame_example_right.html):

<html>

This is the right frame (frame_example_right.html).

</body>

</html>

Add a Top Frame

You can do this by “nesting” a frame within another frame.

HTML Code:

The frameset (frame_example_frameset_2.html):

<html>

<head>

<title>Frameset page</title>

</head>

</frameset>

</frameset>

</html>

The top frame (frame_example_top.html):

<html>

This is the Top frame (frame_example_top.html).

</body>

</html>

(The left and right frames don’t change)

Remove the Borders

You can get rid of the borders if you like. Officially, you do this using frameborder="0". I say, officially because this is what the HTML specification specifies. Having said that, different browsers support different attributes, so for maximum browser support, use the frameborder, border, and framespacing attributes.

HTML Code:

The frameset (frame_example_frameset_3.html):

Example

<html>

<head>

<title>Frameset page</title>

</head>

</frameset>

</html>

Load Another Frame

Most websites using frames are configured so that clicking a link in one frame loads another frame. A common example of this is having a menu in one frame, and the main body in the other (like our example).

This is achieved using the name attribute. You assign a name to the target frame, then in your links, you specify the name of the target frame using the targetattribute.

Tip: You could use base target="content" at the top of your menu file (assuming all links share the same target frame). This would remove the need to specify a target frame in each individual link.

HTML Code:

The frameset (frame_example_frameset_4.html):

Example

<html>

<head>

<title>Frameset page</title>

</head>

</frameset>

</html>

The left frame (frame_example_left_2.html):

<html>

This is the left frame (frame_example_left_2.html).

<a target=”content” href=”frame_example_yellow.html”>Yellow</a>

</body>

</html>

The yellow frame (frame_example_yellow.html):

<html>

This is the yellow frame (frame_example_yellow.html).

</body>

</html>

The lime frame (frame_example_lime.html):

<html>

This is the lime frame (frame_example_lime.html).

</body>

</html>

The frame Tag Attribute

The noframe Tag

Sr.NoAttribute & Description

1src This attribute is used to give the file name that should be loaded in the frame. Its value can be any URL. For example, src = “/html/top_frame.htm” will load an HTML file available in html directory.

2name This attribute allows you to give a name to a frame. It is used to indicate which frame a document should be loaded into. This is especially important when you want to create links in one frame that load pages into an another frame, in which case the second frame needs a name to identify itself as the target of the link.

3frameborder This attribute specifies whether or not the borders of that frame are shown; it overrides the value given in the frameborder attribute on the <frameset> tag if one is given, and this can take values either 1 (yes) or 0 (no).

4marginwidth This attribute allows you to specify the width of the space between the left and right of the frame’s borders and the frame’s content. The value is given in pixels. For example marginwidth = “10”.

5marginheight This attribute allows you to specify the height of the space between the top and bottom of the frame’s borders and its contents. The value is given in pixels. For example marginheight = “10”.

6noresize By default, you can resize any frame by clicking and dragging on the borders of a frame. The noresize attribute prevents a user from being able to resize the frame. For example noresize = “noresize”.

7scrolling This attribute controls the appearance of the scrollbars that appear on the frame. This takes values either “yes”, “no” or “auto”. For example scrolling = “no” means it should not have scroll bars.

8longdesc This attribute allows you to provide a link to another page containing a long description of the contents of the frame. For example longdesc = “framedescription.htm”

noframes tag is used if the user’s browser doesn’t support frames. Anything you type in between the noframes tags is displayed in their browser.

HTML Code:

<html>

<head>

<title>Frameset page<title>

</head>

<body>Your browser doesn’t support frames.

Therefore, this is the noframe version of the site.</body>

</noframes>

</frameset>

</html>

The target attribute can also take one of the following values –

Sr.NoOption & Description

1_self Loads the page into the current frame.

2_blank Loads a page into a new browser window. Opening a new window.

3_parent Loads the page into the parent window, which in the case of a single frameset is the main browser window.

4_top Loads the page into the browser window, replacing any current frames.

5targetframe Loads the page into a named targetframe.

DISADVANTAGES OF FRAMES

There are few drawbacks with using frames, so it’s never recommended to use frames in your webpages −

Some smaller devices cannot cope with frames often because their screen is not big enough to be divided up.

Sometimes your page will be displayed differently on different computers due to different screen resolution.

The browser’s back button might not work as the user hopes.

There are still few browsers that do not support frame technology.

#htmlframes #whatishtmlframes #htmlframe

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gregvick-games · 6 years ago

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Privacy

At Greg Vick apps . and its webpages, apps and other apps, we believe privacy is very important. This text defines the type of information identifiable as personal and data about you we can use in the various webpages, apps and apps we offer (“Webpages/Apps”), in what we will process and in due case disclose the data to third persons. Your installing and use of Webpages/Apps, and/or the information you provide us with, constitutes your consent with this privacy policy. There are two types of information which may be registered with the use of Webpages/Apps: “Personal data” which consist of information which can be related to a specific user, such as full name, address and email address, phone number, picture, location, credit card information and, in some cases, username; and “Usage data” which consist of anonymous information registered by the use of the Webpages/Apps, linked to the computer and/or device used for this. 1. How we register and process Personal data and Usage data: If you decided to open an account with us, we shall register your name, address and email address and/or phone number. If you connect with one of our Webpages/Apps through a social network, such as Facebook or app Center (on iOS devices), we shall gather personal information form your profile on this network, such as your name, username and photo. If you decide to carry out a transaction through our Webpages/Apps, we shall register the data of your credit card or other payment information. If you decide to use any public forum, comments section or chat apps, we shall compile all information disclosed by this medium. If you decide to send a message to a specific user or group of users through our messaging apps, chat, comments or others, we shall gather all the information you disclose therein, as well as the relevant personal information of the user(s) with whom you have been in contact, in order to facilitate communication (note: we shall not compile information sent which is not linked to our Webpages/Apps, including emails and text messages). If you decide to enable notifications, ee shall register your Personal and Usage data, such as device ID, in order to send you these notifications. If you decide to share your Personal data with us for any other reason and in any other way, we shall compile the personal information provided and use it for the purposes for which it has been provided. We shall gather the following information when use your our Webpages/Apps: IP address of your computer, the unique ID of your mobile device or other linked identification elements, information on your location, the firmware software platform of your device, the type of browser used, the date and time on which you use our Webpages/Apps, the actions you undertake within them, your app progress, the duration of the app , your score and achievements, the URLs visited and/or apps you have used before or after the use of our Webpages/Apps. We shall not gather any personal data if you only visit our webpage; we shall only register them if you decide to share them with us. You state and guarantee that all Personal data provided by you to use are real and correct and linked to you and no one else. 2. Use of Personal data and Usage data which we gather We shall use your Personal and Usage data to provide you with a good, service or app which you have requested or answer the questions you have made. Likewise, we shall use this information to contact you ad promote our Webpages/Apps, competitions and special offers. If we send you publicity or marketing material, we provide you with the possibility of cancelling this possibility in the future. You can also cancel the receipt of these materials at any time, in accordance with the instructions specified in our privacy policy. We shall use the Usage data for administrative, analysis and investigation, optimisation, security and other purposes. Specifically, we shall process your Usage data to learn about your app activities, personalise your app content, compile statistics, answer customer service questions, provide security, as well as improving your experience as a player. These data may also be useful to direct publicity to you which might be of interest to you. The information on your location shall be used to determine the jurisdiction in which you are resident and known the applicable law in your case. Your device ID is useful for sending you notifications (if you enable this option) and follow up on your use of our Webpages/Apps in order to better understand your preferences and trends, which will allow us to improve your experience and provide you with offers within the app and tailored notifications. 3. Cookies As per the above statements on Personal and Usage data, we add the use of cookies (small texts stored on your computer’s hard drive when you visit certain webpages which identify your computer and may store certain information on you) and other technological elements to learn about your preferences on our Webpages/Apps, in order to improve the latter and the services they provide. The management of Usage data and cookies described above shall not disclose your identity or Personal data. 4. Disclosure of Personal data and Usage data which we gather Greg Vick reserve the right to share your Personal and Usage data with other entities from our partners; nevertheless, this information shall be governed by this privacy policy. We shall not trade, loan or transfer your Personal data to third parties, unless this is stipulated in this text. We shall not store information of your credit card. Likewise, we shall have a secure server service to process transactions with it. Associated service supplier parties have restricted access to your Personal data, which they only process for the agreed purposes, such as processing the credit card, granting a prize, marketing assistance, customer service and data analysis. The companies we shall hire for said procedures have access to your information for its use exclusively in the way requested. Likewise, we shall share your Usage data anonymously with these partners to perform administrative, analysis, investigation and optimisation processes. We may disclose your Personal data or other gathered information if required by law or a judicial order, if said information is linked to a threatening or damaging action, in order to investigate and/or take legal steps against illegal, suspicious activity in terms of abuse and non-authorised use of the Webpages/Apps and in order to protect the property and security of third persons. With regard to an entire sale of the company or commercial line (including derivative assets), user data are considered to be part of the transferred assets, which includes your Personal data, which shall be shared with or sold to the requesting party if this sale or commercial procedure is performed. We collect information from a number of different sources, but most of it comes directly from you when interact with our apps, Website, advertising, or other Services. Broadly, the information we collect about you relates to the type of device you are using and how you play our apps (such as levels attempted and purchases made). We may also collect information from advertising platforms and partners and other third parties such as information about purchases and interests. You are not required to provide any personally identifiable information to us to visit the Website unless you choose to access features on the Website that require such information, for example, using the “Contact Us” page of the Website. Note that when you purchase items via our apps (such as those you can purchase in the appstore, on Google Play, or on Facebook) we do not collect or store any payment information from you. If you would like to know what data is collected or how payment information is processed, please familiarize yourself with the appstore’s privacy policy. Depending on which of our Services you interact with we may collect and process the following kinds of information: personal identifiers (such as advertising identifiers when available on a device) and device identifiers (such as IP address, carrier user ID, Media Access Control (MAC) address or social network ID). We may collect, use, and provide access to your advertising identifier in accordance with the applicable platform provider's policies. We are also able to identify when you install a app as a result of advertisements and/or campaigns that we launch on other services, including in social networks or platforms (e.g. on Facebook or otherwise) and the source-ad which led to such installation, and when a you view or click on such advertisements; click stream data such as server address and domain name; location data from GPS-enabled device (to the extent that you explicitly allowed it) provided by the devices’ interaction with the apps or association with your IP address. In addition, third parties may track and collect information regarding your online activities over time and across different online platforms (such as, websites, applications, etc.). For more information regarding your ability to cease such tracking and collection, please see below; your account number(s) on Google Play apps or Apple app Center, if enabled; if you contact us or respond to messages and communications that we send to you, we may collect your name and email address, as well as keep a record of that correspondence; your interactions with us on our social media channels; information we collect via cookies and other similar technologies, as explained further below; and information we collect about you from third party companies including but not to publishing partners, platforms, advertising platforms and partners, and data aggregators, which may include attributes about you and your interests, as well as other apps and services you use, demographic and general location information. We will use this information as described in this policy subject to any limitations in the privacy policy of the company that collected the information from you. We may also collect, process, and share some technical, statistical, and behavioral information in an aggregated or anonymized manner. In addition to the types of information listed above, this information may include but is not to device type, type and version of operating system, network provider, browser identifiers, type of browser, screen resolution, session information, click stream data, SDK version, API key, browser cookies, application version, in-app purchases and data regarding receipt validation, network status, local and time zone, clicks on advertisements, certain information about the advertisements you reviewed, your activities in the app (including without limitation any information relating to your activity in connection with the advertising displayed therein), and app play details such as time spent playing, levels achieved, tools and in-app functionalities used, screens accessed, user retention, performance errors and problems, app ’s stability, crashes, functioning, etc. 5. HOW WE USE INFORMATION ABOUT YOU We will primarily use the personal information you provide and any general information we receive from you to provide products and services to you. We may use such information: for statistical, analytical and research purposes for development and improvement of our Services (for example, analyzing and fixing of problems, developing new offerings, providing better content, simplifying and improving your experience including based on preferences shown by usage); to measure traffic and usage; to promote our Services; to enable certain ad serving features, such as, frequency capping (limiting the number of times a specific advertisement is presented to the same mobile device), etc.; to enable certain functionalities available within the app s, for example in-app purchases; to ensure proper functioning of the apps and Services; to respond to questions or requests which were provided using a “Contact Us” feature; to enable you to use app Center Features, if available; for authentication purposes including to verify your identity when you sign in to a app or interact with our Services, to verify clicks and/or installs, and to verify a user’s identity for the purpose of dealing with inappropriate interactions and/or fraudulent use of our Services; to measure reach and effectiveness of advertisements campaigns, to offer targeted advertising, to personalize experience by showing advertisements for products and services that are more likely to appeal to you (i.e. behavioral advertising). to send push notifications to your device after you agree to accept push notifications from us or third parties. You can deactivate push notification by changing the settings within the app and/or changing the notification settings in accordance with the instructions of the operating system running on your device; As required or permitted by any applicable law (see below regarding Release of Information for Security); and for any other purpose explained at the time collected. 7. NOTICE CoNCERNING CHILDREN Greg Vick apps is committed to protecting the privacy of children and has no intention of collecting personal data from children under the age of 18. We encourage parents and guardians of children under 18 to regularly check and monitor their children’s use of e-mail and other activities online. Please note that we provide general audience Services, and do not direct any of our content specifically at children under 13 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we learn or have reason to suspect that a user of our Services is under age 13, we will promptly delete any personal information regarding that user. 8. WEBSITE SECURITY MEASURES This section applies only to the Website. Please note: We do not use vulnerability scanning, malware scanning, or scanning to PCI standards. We do not allow third-party behavioral tracking. We have not enabled Google AdSense but may do so in the future. We honor “Do Not Track” (DNT) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place. 9. RISK OF INTERCEPTION Please keep in mind that whenever you give out personal information online there is a risk that third parties may intercept and use that information. While Greg Vick apps strives to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. By using any Service, you expressly acknowledge and agree that we do not guarantee the security of any data provided to or received by us and that any personal information, general information, or other data or information received from you pursuant to your use of the Services is provided to us at your own risk, which you expressly assume. 10. DISCLOSING INFORMATION TO THIRD PARTIES Other than to the companies belonging to Greg Vick apps for the purposes set out above, and except as described in this Policy, we do not sell, trade, or otherwise transfer your information to third parties without informing you in advance. We provide some of our services through contractual arrangements with affiliates, services providers, partners and other third parties (collectively, “Service Partners”). Our Service Partners may use your personal information to operate our sites and to deliver their services. For example, your data may be transferred to website hosting partners and other parties who assist us in designing and operating the Website, executing services (such as advertising), or helping us analyze collected data. These parties will only use your data for the purpose of carrying out the work as agreed with us and will be required to keep the information confidential. We encourage our Service Partners to adopt and post privacy policies. However, the use of your personal information by our Service Partners is governed by the privacy policies of those Service Partners and is not subject to our control. 11. ADVERTISEMENTS In addition to ads for our Services, we accept advertisements, in various formats (such as banners, interstitials, rewarded videos, etc.) from third-party ad networks that may be displayed in our app s. These third-party ad networks may collect and use information about your interaction with our Services in connection with such marketing, sales and advertising activities; geographic tracking and carrier network preferences; and information, such as age and gender logged from your device to ensure that appropriate advertising is presented within the app and calculate or control the number of views of an ad, and/or deliver advertisements relating to your interests, and measure the effectiveness of advertisements campaigns. Note that if you click on any of these advertisements, the advertisers may use cookies and other web-tracking technologies (such as tracking pixel agent or visitor identification technology, etc.) on your device to collect data regarding advertisement performance, your interaction with such advertisements and our Services, and your interests in order to serve you advertisements, including targeted advertisements, and for the legitimate business interests of such third-party ad networks. This data may include your personal information such as device and network information, unique identifiers, gender, age, and geo-location. We recommend that you review the terms of use and privacy policy of any third-party advertisers with whom you are interacting before doing so. Their privacy policy, not ours, will apply to any of those interactions. 12. RELEASE OF INFORMATION FOR SECURITY Greg Vick apps will release personal or general information without your consent for security purposes, when required by law, or to prevent imminent harm to any person or entity. We will such information upon receipt of a court order or subpoena, or to cooperate with a law enforcement investigation, which may include responding to requests and court orders from jurisdictions outside the United States. We fully cooperate with law enforcement agencies in identifying those who use our Services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful, as determined in our sole discretion. Release of your personal data for security purposes, as described in this Policy to any person or entity under any circumstances shall be based on a determination made solely by us, exercising our own discretion, permission for which is expressly granted by you to us in accordance with this policy. 13. LINKS TO THIRD PARTIES We may insert links to third parties on the Website and in our apps. This Policy does not apply to such third-party websites. These links take you outside our Services and are beyond our control. This includes links from partners that may use Greg Vick apps 's logos as part of a co-branding agreement. The sites those links can take you to have their own separate privacy policy and although we seek to protect the integrity of our Website, Greg Vick apps is not liable for the content and activities of those sites. Your visits and access to such websites is at your own risk. Please note that those other sites may send their own cookies to users, collect data, or solicit personal information. 14. COOKIES A cookie is a small string of information that a website you visit transfers to your device for identification purposes. Cookies can be used to follow your online activity on the website and that information helps us to understand your preferences and improve your experience. Cookies are also used for such activities as remembering your user name and password, if such feature is available and you choose to use it. You can turn off all cookies, in case you prefer not to receive them. You can also have your device warn you whenever cookies are being used. For both options you have to adjust your browser settings (such as Chrome, Safari, Firefox, Internet Explorer, or other browser). There are also software products available that can manage cookies for you. Please be aware, however, that when you choose to reject cookies, this choice may limit the Services’ functionality and you may lose access to some of its features. 15. OPT-OUT RIGHTS To stop all collection of information from the Website, leave and discontinue use of the Website. You can also easily stop all collection of information through a app by uninstalling the app . 16. DELETING OR MODIFYING PERSONAL INFORMATION If you would like to access, modify, or delete any information that can personally identify you, please email your request to [email protected], and we will respond promptly. 17. Credit card transactions If you decide to acquire a product from our Webpages/Apps, you state and guarantee that all information provided on your credit card is true and correct and that you are authorised to use this card. Under no circumstance shall you provide us with false or fraudulent information. 18. Your rights We ask you to maintain your Personal data provide to us up to date and that you correct any mistake by contacting us at [email protected] If you decide to cancel communication with us, or wish to review and/or delete the information stored on you, please contact us and state your request at [email protected] Nevertheless, we reserve the right of preserving the file with your Personal data for some time for administrative purposes and in order to make sure that the way in which this information is eliminated does not constitute damage to the integrity of our database, also conserving an anonymous version of said information. If you wish to cancel notifications, select the properties tab of the Webpage/App in question and follow the pertinent instruction to remove it. You have the right of locking the cookies of your browser, in which case we cannot guarantee that the Webpages/Apps shall operate correctly. If you use the Webpages/Apps, it is your responsibility to maintain the privacy of your account and restrict access to your computer or device, also taking responsibility for all activities conducted on this account. 19. External companies and sources It is possible that our Webpages/Apps redirect to external pages, outside of our control. This privacy policy only addresses the way in which we process Personal and Usage data gathered by our Webpages/Apps. By entering external webpages, you accept their privacy policies. Please bear in mind that these may have a different policy on gathering, using and publishing Personal data. We do not exert control over them and are not responsible for your privacy with regard to third parties. Therefore, we recommend checking the privacy policy of all other Webpages/Apps. Without prejudice to the following section, we are not responsible for the actions, failure to act or policies of external Webpages/Apps. 20. Changes We reserve the right to change our privacy policy without prior notice, in which case the modifications shall be published in the «Privacy» section of our Webpages/Apps, including the date on which the changes shall take effect in the upper part of the same. Therefore, please review our privacy policy periodically in order to be aware of its changes. The continued use of our Webpages/Apps after said changes constitute confirmation of their acceptance; in the contrary case, we ask you not to use our Webpages/Apps and for you to duly notify us. 21. Safety of Webpages/Apps Providing personal information to us is under your responsibility. We and/or our partners have implemented physical, electronic and management procedures to keep safe and avoid unauthorised access to these data, guarantee their protection and use the gathered information from our Webpages/Apps in a correct way. We take, or require that associated parties take, the necessary precautions to avoid the loss, inadequate use, unauthorised publication, alteration and destruction of the information gathered from our users. Nevertheless, remember that the safety of information transferred online or through other wireless networks can never be completely guaranteed. As a result, despite our efforts to protect the data, we cannot ensure or guarantee the safety of the information transferred to or by us by email or other means; and it is you who are responsible for this risk. When we have the support of third parties to process the Personal or credit data of users, we take necessary measures for them to comply with our privacy policy, and for them to protect the information provided. If security procedures with regard to your credit card are not complied with on our Webpages/Apps, we shall immediately inform you and shall take the logical steps to resolve the problem. If you suspect that your data are being inadequately used by us or by third parties, please let us know as soon as possible by email at: [email protected] If you decide to open an account with use, you should not share your access information with anyone. 22. Legal notice Our Webpages/Apps operate in function of the state in which they are, and thus we cannot be responsible or guarantee that they are always available or that no interruptions or errors take place when using them. We do not take responsibility for the way you access them, nor any other measures outside of our control. Our privacy policy is governed by the law of California, excluding the provisions on the choice of jurisdiction. 23. Curriculums Clause In conformity with Organic Law 15/1999 on the Protection of [Personal] Data and its implementing regulations, we inform you that your personal data will be included in the CURRICULUMS file under the responsibility of Greg Vick apps . in order to manage the human resources of the company and cover vacancies when necessary. If you have any doubts regarding our privacy policy, please do contact us: [email protected]

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