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kokatech2020-blog · 3 months ago

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5 Reasons Every OEM Needs Accounting Software for Growth and Compliance

For Original Equipment Manufacturers (OEMs), achieving growth and success often feels like walking a tightrope. From managing complex supply chains, keeping track of production costs, and ensuring regulatory compliance, there’s a lot on your plate. But relying solely on traditional methods will not lead to long-term success. Having the right tools are essential, not only to streamline your processes but also to stay ahead of the competition. Here are five reasons why every OEM should adopt accounting software to drive growth and maintain compliance.

1. Simplify Financial Management

OEMs handle a massive amount of transactions, from supplier payments to customer invoicing, and managing these manually can lead to errors and inefficiencies. With accounting software, it automates key financial processes allowing manufacturers to focus on operations instead of administrative tasks.

Real-world Example: With automatic billing reminders and easy payment tracking you won’t have to chase down overdue payments, it helps you to improve cash flow and keep your business running smoothly.

2. Enhance Cost Control and Profitability

For OEMs, controlling costs is essential for maintaining profitability, especially when dealing with fluctuating material costs, labor, and overhead expenses. Accounting software helps manufacturers to track cost of goods sold (COGS), inventory levels, and production costs in real-time, providing insights to make smarter financial decisions.

Real-world impact: Let’s say the cost of raw materials spikes, your accounting software can alert you to rising costs, enabling you to adjust prices, renegotiate with suppliers, or find alternative solutions before it eats into your profits.

3. Regulatory Compliance and Reporting

The world of manufacturing is heavily regulated, and OEMs face the challenge of navigating a complex maze of industry-specific standards, tax requirements, and reporting obligations. Accounting software ensures that your financial processes comply with local, national, and international regulations, so you don’t have to worry about audits or hefty fines.

Real-world impact: When it’s time for tax season or an audit, your accounting software will already have all the necessary reports and documents ready to go, saving you stress and time.

4. Real-Time Insights

One of the greatest advantages of modern accounting software is its ability to offer real-time financial insights. You can access up-to-date reports and dashboards on profitability, cash flow, and financial forecasts. These insights help you make smarter, faster decisions.

Real-world impact: Let’s say you’re considering expanding your product line. With a quick glance at your cash flow forecast, you’ll know if it’s a smart move financially, helping you avoid risky decisions that could hurt your bottom line.

5. Scalability and Growth Support

As your OEM business grows, so does the complexity of your financial operations. Accounting software isn’t just for today—it’s designed to scale with you, offering solutions that grow alongside your business. Whether you’re opening new locations, expanding internationally, or adding new products, accounting software has your back.

Real-world impact: If your company expands into new markets or starts dealing with multi-currency transactions, your accounting software can help you manage these complexities without skipping a beat, making growth smooth and hassle-free.

Why Koka Books Accounting Software is the Best Choice for OEMs

Customizable to Your Needs: Whether you’re managing multiple suppliers or handling complex inventory systems, Koka Books offers features that are highly adaptable to your business needs, ensuring smooth financial management no matter your operational scale.

User-Friendly Interface: Koka Books prioritizes ease of use, offering an intuitive interface that doesn't require accounting expertise to navigate, so your team can get up to speed quickly and focus on growing your business.

Comprehensive Reporting: You get detailed, real-time reports on everything from cash flow and profitability to compliance tracking, ensuring you always have the financial data you need to make informed decisions.

Compliance-Ready: Helps you stay ahead of regulatory requirements by offering built-in tools to ensure compliance with local and international tax laws and industry-specific standards. This reduces the risk of costly mistakes and audits.

Affordable Price: Koka Books offers accounting software at just ₹299/month to suit the needs of small to mid-sized OEMs, making it incredibly accessible. Traditional accounting software can be costly, but with this low-cost alternative, you don’t have to compromise on quality for affordability.

Conclusion:

From simplifying financial tasks to ensuring compliance and scalability, Koka Book’s accounting software is tailored to meet the unique needs of OEMs looking for efficiency, growth, and cost-effectiveness at a low cost of just ₹299/month. So start your journey with Koka Books’ accounting software today and experience how easy managing your OEM’s finances can be!

#accounting software #zoho books alternative #billing software #cost effective #koka books #koka software technology #small business #Original Equipment Manufacturers #accounting

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biointernet · 5 years ago

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GDV/EPI publications in 2008-2018

GDV/EPI papers on medicine and psychophysiology published in 2008-2018 In 2010 we published review of papers on application of GDV/EPI technology in medicine and psychophysiology published before 2007 . Herewith we present list of papers published in 2008-2018. Full list of Bioelectrography publications here

GDV Software

Welcome to IUMAB Library!

IUMAB Library – books, texts, videos and images about: Bioelectrography, Electrophotonic Imaging, Gas Discharge Visualisation, Kirliangraphy, Kirlian Photography, Electrophotography, GDV, EPC, EPI, etc 1 Korotkov K.G., Matravers P, Orlov D.V., Williams B.O. Application of Electrophoton Capture (EPC) Analysis Based on Gas Discharge Visualization (GDV) Technique in Medicine: A Systematic Review. The J of Alternative and Complementary Medicine. January 2010, 16(1): 13-25. 2 Aleksandrova EV., Kovelkova TN. , Strychkov P V., Yakovleva E G. , Korotkov K G.. Electrophotonic Analysis of Arterial Hypertension. J of Science of Healing Outcome. V.7, N 28, pp 4-12. 2015. 3 Augner Chr., Hacker G.W., Schwarzenbacher S., Pauser G.: Gas Discharge Visualization (GDV): Eine auf physikalischen Methoden und Meridiananalysen basierende Technik zur Untersuchung von Stressreaktionen und energetischen Schwachstellen – Zwischenbericht laufender Forschung. (Gas Discharge Visualization (GDV): A Technique Based on Physical Methods and Meridian Analyses to Detect Stress Reactions and Energetic Weaknesses – Report of Ongoing Research.) Dt. Ztschr. f. Akup. (DZA) – German Journal of Acupuncture & Related Techniques 53, 14-20 (2010). 4 Banupriya D. A Randomised, Blinded, Placebo-Controlled, Three Armed Parallel Study On Electrophotonic Image Changes During Homoeopathic Pathogenetic Trial Using Molecular And Ultra-Molecular Doses. PhD thesis, National Institute of Homoeopathy, India, 2018. 5 Berne S. Electrophotonic Imaging: Measuring Human Consciousness. J of Optometric Phototherapy. 3, 9-15, 2010. 6 Bhargav H, Srinivasan TM, Varambally S, Gangadhar BN, Koka P. Effect of mobile phone induced electromagnetic field on brain haemo-dynamics and human stem cell functioning.. possible mechanism link to cancer risk and early diagnostic values of electrophotonic imaging. J Stem cells, 2015; 10(4) 287.94. 7 Bhargav P, SureshV, Hankey A, Bharga H. Application of Gas Discharge Visualization Technique for Assessing Effects of Mobile Phone-induced Electromagnetic Field on Subtle Energy Levels of Teenagers and Protective Value of Yoga Intervention. www.ijoyppp.org on Wednesday, November 1, 2017, 8 Bhat RK, Guru Deo, Mavathur R, and Srinivasan TM. Correlation of Electrophotonic Imaging Parameters With Fasting Blood Sugar in Normal, Prediabetic, and Diabetic Study Participants. Journal of Evidence-Based Complementary & Alternative Medicine 1-8, 2016. 9 Boulter C. The Affect Of The Great Pyramid On The Human Aura And The Chakra System. In: Proceedings of XVI International Scientific Congress on Bioelectrography. St Petersburg 2012: 2-8 10 Buck KH, Novelli C, Costa FT, Martins GC, Oliveira HFR, Camargo LB, Casagrande RM, Dias dos Reis RR, Moraes VR, Vieira FSF, Passos RP, de Barros Vilela Junior G. O uso da bioeletrografia na comparação entre mulheres com câncer de mama, mulheres saudáveis sedentárias e mulheres praticantes de corrida. Centro de Pesquisas Avançadas em Qualidade de Vida | Vol. 8| No. 2 | Ano 2016 | p. 9 11 Bulatova TE. Dynamics of GDV indexes for school children. . In: Proceedings of XII International Scientific Congress on Bioelectrography. St Petersburg 2011: 42-45. 12 Ciesielska I.L., Masajtis J. The preliminary studies of influence of garments on human beings' corona discharge.International Journal of Clothing Science and Technology. 2008. 20. 5. 299 – 316 13 Ciesielska I.L. Images of corona discharges as a source of information about the influence of textiles on humans. Autex research journal, 2009,.9, 1, 36-41. 14 Ciesielska I.L. The precursory analysis of the influence of garments on corona discharge created around a human fingertip. Textile research journal, 2010; v. 80: pp. 216 - 225. 15 Ciesielska LL, Masajtis J. The Influence of Textiles on Corona Discharge Created Around a Human Fingertip. FIBRES & TEXTILES in Eastern Europe 2007, 15, 5 – 6: 64 – 65. 16 Cohly H.H., Kostyuk N, Rajnarayanan R, Isokpehi D. Bio-Electrographic Method For Preventive Health Care. In: Proceedings of XIV International Scientific Congress on Bioelectrography., St. Petersburg, 2009, 113-116 17 Deo G., Kumar S. K., Srinivasan TM, Kushwah KK. Cumulative effect of short-term and long-term meditation practice in men and women on psychophysiological parameters of electrophotonic imaging: a cross-sectional study. J Complement Integr Med. 2016; 13(1): 73–82. 18 Deo G., Kumar S. K., Srinivasan TM, Kushwah KK. Changes in electrophotonic imaging parameters associated with long term meditators and naive meditators in older adults practicing meditation. European Journal of Integrative Medicine. 7. 663-668. 2015. 19 Deshpande P. B., Korotkov K., and Kowall J. P., Bioenergy Measurements for Predictive Medical Diagnosis, Journal of Consciousness Exploration and Research, 7, 2, 2016. pp. 126-136. 20 Dobson P, O’Keeffe E. Cognition as a moderator of GDV emission: past research, a current explanation and some ideas for the future. In: Korotkov K.G. Energy fields Electrophotonic analysis in humans and nature. 2012. 240 p. e- book: Amazon.com 21 Dobson P., O’Keefe E. Measuring Human Personality by Machine: Could it be true? In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2010: 14-17. 22 Drozdovski A, Gromova I, Korotkov K, Shelkov O, Akinnagbe F. Express-evaluation of the psycho-physiological condition of Paralympic athletes. Open Access Journal of Sports Medicine. Journal of Sports Medicine, No 3, 2012, p. 215-222. 23 Erdentuja C., Battulga.M, Umsuran I., Navchaa C. The GDV Analysis of the Environment Impact on the Psychophysiological Condition of People In Mongolia. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2016: 81-83. 24 Gagua R, Osmanova V, Gedevanishvili E.G, Kapanadze A.G., Giorgobiani L.E. New Radiobiological Concept Of Urine Droplet Gas Discharge Visualization (Gdv) In Cancer Patients. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2010: 66 25 Garinov G., Korotkov K. Prostate Cancer Groups Statistics Pilot Study. In: Proceedings of XVI International Scientific Congress on Bioelectrography. St Petersburg 2012:56-57. 26 Gedevanishvili E.G, Kapanadze A.G., Giorgobiani L.E., Rusov I.P. Application of the GDV method in oncology. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2015: 36-45. 27 Gedevanishvili E.G, Gagua I., Kapanadze A.G., Giorgobiani L.E., Rusov I.P. GDV estimation of homeostasis of ontological patients during singlet oxygen therapy rehabilitation after radical methods of therapy. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2017: 32-33. 28 Gimbut VS, Chernositov AV, Kostrikina EV. GDV parameters of woman in phase dynamics of menstrual cycle. In: Proceedings of International Scientific Congresses on Bioelectrography. St Petersburg 2000: 16-19 and 2004:80-82. 29 Hassan M. Measuring The Influence of the Sacred Sites’ Electromagnetic Energy on the Human Biofield Using GDV Technology. An Observational Study in Egypt. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2017: 34-35. 30 Kolosova O.S. Psychophysiological correlates of life values of students. . In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2010: 59-61. 31 Korobka I.E., Yakovleva T.G., Korotkov K.G. , Belonosov S.S. , Kolesnichenko T.V. Electrophotonic Imaging technology in the diagnosis of autonomic nervous system in patients with arterial hypertension. J Appl Biotechnology and Bioengineering 2018, 5(1): 00112 32 Korobka I.E., Yakovleva T.G., Belonosov S.S. , Korotkov K.G. , Zarubina T.V. Gender Differences in the Activity of the Autonomic Nervous Systems of Healthy and Hypertensive Patients in Russia. J of Appl Biotechnology and Bioengineering. 3 (6): 84-87. 2017 33 Korotkov K (Ed). Science Confirms Reconnective Healing. Amazon Publishing, 2011. 34 Korotkov K., Korotkova A. Influence of Massage with Essential Oils t Human Energy. Open Access Journal of Biomedical Engineering and its Applications. 2/2, 2018. 35 Korotkov K., De Vito D., Arem K., Madappa K., Williams B., Wisneski L. Healing Experiments Assessed with Electrophotonic Camera. Subtle Energies & Energy Medicine • V 20, N 3, pp 1- 15, 2010 36 Korotkov K G.. Electrophotonic Analysis of Complex Parameters of the Environment and Psycho-Emotional State of a Person, WISE Journal. V 4, N 3, 2015, pp 49-56. 37 Korotkov K.G. Recent Advances in Electrophotonic Image Processing. Recent Patents and Topics on Imaging, 5, 1- 5, 2015 38 Korotkov K, Shelkov O, Shevtsov A, Mohov D, Paoletti S, Mirosnichenko D, Labkovskaya E, Robertson L. Stress Reduction with Osteopathy assessed with GDV Electro-Photonic Imaging: Effects of Osteopathy Treatment. J Alt Compl Med 18, 3: 251-257, 2012. 39 Kostyuk N, Ayensu WK, Isokpehi RD and Cohly HP. Therapeutic Evaluation Of Soqi (Solar Energy) Utilizing GDV. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2010: 8-9. 40 Kostyuk N, Rajnarayanan R, Isokpehi D. and Cohly H.H., Autism from a Biometric Perspective. Int. J. Environ. Res. Public Health, 7, 1984-1995, 2010 41 Kostyuk N, Meghanathan N, Isokpehi R.D., Hacker Hacker T, Rajnarayanan R, Mahecha1 O, Cohly H., Biometric Evaluation of Anxiety in Learning English as a Second Language. International Journal of Computer Science and Network Security, V.10 No.1, pp 220-229, 2010 42 Krashenyuk A.I., Korotkov K.G ., Kuryleva N.A. Study of the Influence of Diagnostic Ultrasound on the Human Aqua- System with Bio-Well Device. J of Science of Healing Outcome. 2017, 9 (36) 5-15. 43 Kumar S.K., Srinivasan TM., Nagendra HR., Marimuthu P. Electrophotonic Imaging Based Analysis of Diabetes. Int J of Altern and Complement Medicine. 2016. 4 (5): 134-137 44 Kumar S. K., Srinivasan TM., Guru Deo, Venkata G. P., Nagendra HR. Electro-photonic imaging for detecting intervention (meditation). Intern J of Current Medical and Pharmaceutical Research. 2, 2016 45 Kumar S.K., Srinivasan TM., Nagendra HR. Neural Network Based Analysis of Electro Photonic Data for Disease Diagnosis and Intervention Recognition. PhD thesis. University Bengaluru, India 2017. 46 Kushwah K K, Nagendra H R, Srinivasan TM. Effect of Integrated Yoga Program on Energy Outcomes as a Measure of Preventive Health Care in Healthy People. Central European Journal of Sport Sciences and Medicine. 12 (4): 61– 71, 2015 47 Kushwah KK, Srinivasan TM, Nagendra HR, Ilavarasu JV. Effect of yoga based techniques on stress and health indices using electro photonic imaging technique in managers. Journal of Ayurveda and Integrative Medicine 7, 119- 123, 2016 48 Kushwah KK. Efficacy Of Integrated Yoga Practices On Healthy People Using Electro Photonic Imaging Technique. PhD Thesis. Swami Vivekananda Yoga Anusandhana Samsthana (SVYASA). 2016. 49 Kushwah KK, Srinivasan TM, Nagendra HR, Ilavarasu JV. Development of normative data of electro photonic imaging technique for healthy population in India: A normative study. Int J Yoga. Jan-Jun; 9(1): 49–56. 2016, 50 Narajanan R. Understanding Diabetes from the Perspective of Electro-Photonic Imaging (Bio-Well) and Proposing Yoga Therapy for Reversing Type-2 Diabetes. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2017: 36. 51 Naranjan R. EPI readings of type II diabetes. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2018: 16-23. 52 Naranjan R. EPI readings of pain and other conditions. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2018: 24-27. 53 Narayanan RC, Korotkov K, Srinivasan TM. Bioenergy and its Implication For Yoga Therapy. International Journal of Yoga 2018, 11, (2) 157-165 54 Osmanagich S. Bosnian Pyramid Healing Energy. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2017: 37-40. 55 Pesotskaya LA, Goncharenko VI. Application of the GDV technique for the evaluation of children treatment. In: Proceedings of XIV International Scientific Congress on Bioelectrography. 2010: 16-18. 56 Pesotskaya L.A., Kulikovich J.N. , Braga E.F., Danilova O.V. Application Kirlianografii In The Diagnosis Of Urological Disorders. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2011: 16.-21. 57 Polushin J, Levshankov A, Shirokov D, Korotkov K. Monitoring Energy Levels during treatment with GDV Technique. J of Science of Healing Outcome. 2:5. 5-15, 2009. 58 Rabe L. Evaluation of Training Sessions for the EMF Balancing Technique using THE GDV/EPI Measurement Technology. In: Proceedings of XIV International Scientific Congress on Bioelectrography.,St. Petersburg, 2009, 140- 144. 59 Rao T.I. & Nagendra H.R.. The Effect of Active and Silent Music Interventions on Patients with Type 2 Diabetes Measured with Electron Photonic Imaging Technique. International Journal HumanitiesAnd Social Sciences (Ijhss)Issn(P): 2319-393x; Issn(E): 2319-3948. 3, (5):7-14, 2014 60 Rao T.I. Kushwah K.K., Srinivasan T.M. Effect of Indian Devotional Music on Students and Performers Measured with Electron Photonic Imaging. Online International Interdisciplinary Research Journal, {Bi-Monthly}, IV, (IV), 2014. 61 Rao T.J., Kumar I.R. Kushwah K.K., Srinivasan T.M. Effect of anapanasati meditation technique through electrophotonic imaging parameters: A pilot study. International J of Yoga. 12. 117-121. 2015. 62 Rgeusskaja G.V., Listopadov U.I. Medical Technology of Electrophotonics – Gas Discharge Visualization - in Evaluation of Cognitive Functions. J of Science of Healing Outcome. V.2, N 5, pp.15-17, 2009. 63 Semenichin EE., Geltjakove IN, Geltjakova UA. Correlations between GDV indexes and data of psychological testing. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2011: 56-59. 64 Semenikhin E.E., Zeltyakova I.N., Kozlov A.V., Kozlova N.V. Assessment Of Individual Influence Of The Music Therapy By Means Of GDV-Technic. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2010: 5-58. 65 Sharma B., Hankey A, Nagendra H R. Gas Discharge Visualization Characteristics of an Indian Diabetes Population. Voice of Research 2 (4):28-33, 2014 66 Sorokin O.V. V. S. Druzhinin, V. G. Efimenko, M. E. Golubkov, K. V. Popov, A. D. Kuimov, K. G. Korotkov, V. Y. Kulikov. The Nature Of The Relationship Between Photoelectron Emission And Autonomic Regulation Of Cardiac Rhythm In Patients With Ischemic Heart Disease. Medicine and Education in Siberia. 4. 23-27. 2009. 67 Sorokin O.V., Godunov A.I. , Korotkov K.G., Kulikov V.Y. Photoelectron (GDV) Emission as a Reflection of Microvascular Fluctuations. Medicine and Education in Siberia. 4. 28-32. 2009. 68 Strukov EU. Tuzhikova N.V. Monitoring of GDV Parameters To Predict The Development of Postoperative Delirium. . In: Proceedings of XIV International Scientific Congress on Bioelectrography. St Petersburg 2010: 24-26. 69 Sushrutha S, Hegde M, Nagendra HR, Srinivasan TM. Comparative study of Influence of Yajña and Yogāsana onstress level as Measured by Electron Photonic Imaging (EPI) Technique. International Journal of Science and Research (IJSR) ISSN (Online): 2319-7064. 3 (8):1402-1406, 2014 70 Sushrutha S , Madappa K, Nagendra HR. Effect of Bhaishajya Maha Yajna on Human Energy Field and Environment. International Journal of Innovative Research in Science & Engineering. ISSN (Online) 2347-3207. 2015 71 Tumanova A.L. Information risk factors in early diagnosis and prognosis of thalassemia with GDV. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2015: 46-49. 72 Usubov R, Sherbakov DB, Fesenko MU. GDV Application in Pediatrics. In: Proceedings of International Scientific Congress on Bioelectrography. St Petersburg 2009: 26-28. 73 Vasilenko SV, Kozik SV, Karnatovskaya NI. Evaluation of Psychological State by Gas Discharge Visualization. Proceedings of the International Conference “Ecology and Health” Kaliningrad, 2012:69-71. 74 Yakovleva E G., Buntseva OA, Belonosov SS, Feorov ED, Korotkov KG, and Zarubina TV. Identifying Patients with Colon Neoplasias with Gas Discharge Visualization Technique. J of Alternative Complementary Medicine. 2015;21(11):720–724 75 Yakovleva E.G., Korotkov K.G., Fedorov E.D., Ivanova E.V., Plahov R.V., Belonosov S.S. Engineering Approach To Identifying Patients With Colon Tumors On The Basis Of Electrophotonic Imaging Technique Data. The Open Biomedical Engineering J. 2016, 2, 72-80. Read the full article

#Bioelectrografia #books #GDV #GDV/EPIpublications #GDVCAMERA #IUMABLibrary #medicineandpsychophysiology #ProfessorKonstantinKorotkov #psychophysiology

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groovyturtlepeach · 8 years ago

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50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

The topic of Social Media Influence has really taken off since we first published this list.

Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote and engage communities. Where is it all leading? Who is on the front lines and in the captain’s chair when it comes to making sense of social media marketing for brands big and small?

To help point our readers, attendees of SMMW17 and the industry in the right direction, I’ve put together a list of 50 relevant voices in the social media marketing world for you to consider. These voices range from business leaders to real-time video experts to bloggers, podcasters and YouTubers. Putting this list together was a combination of art (experience + subjective bias) and science (big ass data).

Allow me to explain the methodology:

Art: Criteria for consideration in this list is having been named as a speaker for the SMMW17 conference. Therefore, this is NOT a comprehensive industry list – but a ranked collection of SMMW17 speakers. Mike Stelzner and Phil Mershon of Social Media Examiner do an amazing job of hand picking speakers for this conference and the human element to any such list of influencers is essential.

Science: Ranking of the individuals in this list leverages data from our friends at the influencer relationship management platform, Traackr. I think it’s useful to point out that unlike the vast majority of lists like this that are published online, this list and Traackr consider many more data sources than just Twitter.

Monitoring data sources: For each person in the database, there is potential for citations and links from data sources that include: blogs, publications, Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+.

Ranking data sources and scoring: For the ranking, Traackr leverages a combination of data points including

Relevance – A score that indicates how influential a person is to a specific topic based on the keywords you provide. Signals for relevance include keyword mentions, keyword diversity, content production rate, freshness of content and other contextual measures. In this case, it was “social media marketing” as well as 10+ derivative phrases.

Resonance – A score of how impactful the influencer is with their audience. Resonance measures engagement activity that occurs as a result of publishing (mostly social) content.

Reach – A score derived by the reach algorithm that takes into account followers, fans, subscribers, visitors and other audience metrics. Remember, this is more than just Twitter.

Audience – Overall social audience size.

Each of these signal sources are factored into the creation of a ranking for identified individuals. With any kind of social influencer list building, the key is to focus on relevance and resonance then factor in reach. The result is a combination of broad based influencers as well as individuals with a very specific focus and very high resonance and relevance scores.

Below is the subsequent ranking for 50 of the industry experts speaking at Social Media Marketing World this week including their Twitter handles and their presentation title(s). I encourage you to check them out as well as their presentations in San Diego this week.

Kim Garst @kimgarst Social Selling Pro, Author, Keynote Speaker at Boom! Social Presenting: How to Promote and Sell Using Live Video

Holly Homer @Texasholly Founder and Owner at Business 2 Blogger Presenting: How to Go From Blog to Successful Business and How Businesses Use Pinterest to Drive Traffic and Profits

Darren Rowse @problogger Blogger, Speaker, Author, Podcaster and Online Entrepreneur – Owner and Editor at Problogger Presenting: The Changing Role of Blogs in a Social Media Age

Brian Fanzo @isocialfanz Keynote Speaker and CEO at iSocialFanz LLC Presenting: How to Grow a Following and Stand Out With Live Video

Jeff Sieh @jeffsieh Pinterest Manage at Social Media Examiner Presenting: Building Better Pinterest Pin Images: Tools, Tips and Hacks and How Businesses Use Pinterest to Drive Traffic and Profits

Koka Sexton @kokasexton Global Industry Principal, Social Selling at Hootsuite Presenting: How to Turn LinkedIn Into a Funnel for New Leads

Guy Kawasaki @guykawasaki Chief Evangelist at Canva Presenting: How to Become an Evangelist on Social Media and Beyond

Donna Moritz @sociallysorted Social Media Strategist at Social Sorted Presenting: Six Hot Tools for Visual Storytelling on Facebook and Instagram

Mari Smith @marismith Facebook Marketing Expert, Consultant, Speaker, Author Presenting: How To Improve Your Facebook Marketing ROI

Neal Schaffer @NealSchaffer CEO and Principal Social Media Strategy Consultant at Maximize Your Social Presenting: Growth Hacking: How to Use Social Media to Rapidly Grow Your New Business or Product

Mark Schaefer @markwschaefer Author, Speaker, Adjunct Marketing Professor and Executive Director at Schaefer Marketing Solutions Presenting: Becoming Known: How to Establish Yourself as a Thought Leader

Shaun McBride @shonduras Owner at Shonduras.com Presenting: How to Work With Snapchat Influencers

Ian Anderson Gray @iagdotme Co-founder, Social Tools Strategist & Web Developer at Select Performers Internet Solutions Presenting: Twitter Tools to Help Improve Your Marketing Success

Jay Baer @jaybaer Author, Speaker and President at Convince & Convert Presenting: How to Use Customer Service to Turn People Into Brand Advocates and How to Staff Your Social Media Team in a Changing Marketplace

Gini Dietrich @ginidietrich Chief Executive Officer at Arment Dietrich, Inc. Presenting: How to Manage Your Next Social Media Crisis and How to Use Data and Analytics to Prepare for Your Next Crisis

Roberto Blake @robertoblake Owner and Creative Director at Creative Awesome Media Presenting: YouTube Video Production: From Idea to Execution

Ann Handley @marketingprofs Author, Speaker and Chief Content Officer at MarketingProfs Presenting: How to Create Breakthrough Written Marketing Content

Christopher Penn @cspenn Vice President of Marketing Technology at SHIFT Communications Presenting: Artificial Intelligence, Machine Learning and the Future of Social Media Marketing and The Social Media Marketer’s Guide to Artificial Intelligence

Gary Leland @garyleland Co-founder at Podcast Movement Presenting: How to Monetize Your Podcast

Madalyn Sklar @madalynsklar Social Media Coach, Speaker and Consultant Presenting: How to Use Twitter Chats to Grow Your Business

Ileane Smith @ileane Manager Member Promotion & Academic Outreach at ASTM International Presenting: How to Get Started With Live Video

Ian Cleary @iancleary Founder at RazorSocial Presenting: How to Use Social Media Analytics Tools to Produce Better Results

Peg Fitzpatrick @PegFitzpatrick Director of Content Strategy + Social Media at Tailwind Presenting: Top Tools to Improve Your Instagram Engagement and Growth and How Businesses Use Pinterest to Drive Traffic and Profits

Rebekah Radice @rebekahradice Chief Marketing Officer at Post Planner Presenting: How to Create Highly Shareable Social Media Images

Bryan Kramer @bryankramer Author, Speaker, President and CEO at PureMatter Presenting: Artificial Intelligence, Machine Learning and the Future of Social Media Marketing, How to Create and Manage an Influencer Marketing Program and Why Stories Catch Fire and Become Sharable

Shep Hyken @Hyken Chief Amazement Officer and Owner at Shepard Presentations Presenting: Customer Service is the New Marketing: How to Make Social Care Your Competitive Advantage

Carlos Gil @CarlosGil83 Global Head of Global Social Media at BMC Software Presenting: Snapchat Strategies for Marketing Your Business

Jasmine Star @jasminestar Owner at Jasmine Star Photography Presenting: How to Improve Your Instagram Photos and Your Engagement

Josh Elledge @joshelledge Chief Executive Angel at SavingsAngel Presenting: How to Get Traditional Media Exposure Using Social Media

Heidi Cohen @heidicohen Chief Content Officer at Actionable Marketing Guide Presenting: How to Create Quality Blog Posts Consistently

Chelsea Crockett @chelseacrockett Beauty and Fashion Blogger at BeautyLiciousInsider Presenting: How to Integrate Product Sales Into Your Videos

Joel Comm @joelcomm Speaker, Author, Live Video Expert and CEO at Joel Comm Company Presenting: The Future of Live Video (and How You Can Prepare Today)

Dan Gingiss @dgingiss Head of Digital Marketing at Humana Presenting: How to Identify the Customer Experiences That Will Get Amplified in Social Media and How Companies Become Best-in-Class at Social Customer Care: Panel Discussion

Jenn Herman @jenns_trends Social Media Consultant & Trainer at Jenn’s Trends Presenting: How to Use a Business Profile to Get More Sales From Instagram

Tim Schmoyer @timschmoyer YouTube Video Strategist at Video Creators Presenting: How to Develop a Loyal YouTube Audience and How to Integrate Product Sales Into Your Videos

Steve Dotto @dottotech Host and Executive Producer at Dotto Tech Presenting: How to Grow Your First 100 YouTube Subscribers

Sunny Lenarduzzi @sunnylenarduzzi Freelance Social Media Strategist and Consultant, Radio/TV Host/Reporter Presenting: How to Build a Business With YouTube

Jon Loomer @jonloomer https://twitter.com/jonloomer Owner at Jon Loomer Digital Presenting: Facebook Targeting Priorities: How to Reach Those Who Matter Most Using 6 Different Methods

Cathy Hackl @cathyhackl Chief Communications & Content Officer at Future Lighthouse Presenting: Facebook Live for Brands

Lee Odden @leeodden Author, Speaker and CEO at TopRank Marketing Presenting: Future of Influencer Marketing: Strategies and Trends

Alex Khan @1alexkhan CEO at Attractive Media GmbH Presenting: How to Create Engaging Content With Live Video

John Lee Dumas @johnleedumas Host of the EOFire Podcast Presenting: How to Monetize Your Podcast and How to Land Guest Appearances on Podcasts

Adel De Meyer @adeldmeyer Digital Media Specialist and Author at Adeldermeyer.com Presenting: How Businesses Use Twitter to Promote Their Content

Joe Pulizzi @joepulizzi Founder at Content Marketing Institute Presenting: How to Generate Large Amounts of Revenue From the Content You Create

Andy Crestodina @crestodina Author, Speaker, Co-Founder and Strategic Director at Orbit Media Studios Presenting: Google Analytics Fundamentals: How to Measure What Matters for Your Business

Michael A. Stelzner @mike_stelzner CEO and Founder at Social Media Examiner Presenting: Social Media Marketing in 2017: What the Newest Research Reveal and How to Get Speaking Opportunities at Social Media Examiner Events

Michael O’Neal @solohour Host, Solopreneur Podcast Presenting: Becoming an Interview Master and How it Can Massively Grow Your Podcast

Sue B. Zimmerman @suebzimmerman Instagram Expert at Sue B Zimmerman Enterprise Presenting: How to Use Instagram Stories for Your Business and How Brands Use Instagram to Tell Visually Compelling Stories

Larry Kim @larrykim Founder of WordStream Presenting: Hacking Facebook Ads: How 50 Dollars Can Drive Enormous Traffic to Your Best Content

Andrea Vahl @andreavahl Author, Speaker and Social Media Strategist at AndreaVahl.com Presenting: Facebook Advertising: Your Questions Answered by Top Experts and How to Build a Facebook Marketing Funnel With Ads and More

What’s interesting about this list is that it highlights a number of people who are known more broadly for their expertise as well as a number of new faces compared to last year’s list.

A few thoughts about building influencer lists.

What social influencer lists don’t account for is the cumulative effect of influence a person achieves over time and in the “real world”. Lists like this are a snapshot in time – they are temporal, just like any measure of influence is. No one has the same level of influence all the time. A list of influencers based only on social media data is useful for content and communications through those social channels. It’s not the same thing as saying “These people are universally influential about social media marketing for now and all time.” That’s just silly.

Feeling left out? A list is inclusive so sometimes the criteria scores across a spectrum of the social web cause some filtering, especially when up and coming influencers have extremely high resonance and relevance scores. For example, Mitch Joel, Chris Brogan, John Jantsch, Beverly Jackson, Konnie Brown, Justin Levy, Scott Monty, Brian Clark, Viveka von Rosen, Sue B Zimmerman, Andrea Vahl and Sandy Carter are all pretty influential to me personally and to many other people. But they are not on this particular social influencer list of 50 for the topic “Social Media Marketing”. That doesn’t mean they are not influential on this topic.

More considerations than you think. When building out an influencer list for a content marketing program, you have to consider relevance, resonance, reach and audience of the influencer specific to the industry as well as their channels and the prospect audience for the specific program. Also, you have to consider the current state of relationship with those influencers, if any. Romance for recruitment can take a long time – or it can be very expensive.

Additionally, you need to consider the likelihood that any prominent influencer on your list will even be interested in the project. Is your project and invitation going to be useful to them? Will it be inspiring? All of that is considered in the identification and qualification phases so that when it comes time to recruit, everybody is on the same page and moving ahead.

Topical and context disconnects are very bad for business in the influencer marketing game. Lists are just the first step to creating a mutually beneficial relationship, especially if it involves content and is maintained over time.

Lists based on data and strategy based on research. The whole influencer marketing topic has a lot of noise attracted to it and we recently partnered with Traackr and Altimeter to conduct research to answer some of the key questions about influencer marketing. We surveyed mid-market companies and many large enterprise organizations about trends, maturity of their work with influencers, budgets, areas of most impact, goals and even where influence impacts customer experience and digital transformation.

The research report was written by my pal Brian Solis and you can get a copy of it here.

At Social Media Marketing World, I’m going to be giving a presentation that includes many of the insights included in the report plus practical influencer engagement models, tactics and influencer marketing tools.

The presentation is called, Future of Influencer Marketing: Strategies and Trends which you can see on Friday March 24th at 10:15am – 11:00am in the same room as the keynotes: 28ABCDE.

I hope to see you there!

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The post 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17 appeared first on Online Marketing Blog - TopRank®.

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williamgreen533 · 8 years ago