#launchsquad

[medhaaviinc]

Top 15 Startup Marketing Agencies Of 2023 Driving Business Growth And Innovation

Top 15 Startup Marketing Agencies are · IshanTech · Enventys Partners · LaunchSquad · Medhaavi Inc · Odysseus Arms · GrowthRocks · Wallaroo Media· Inbound Labs

[bettyewhartonblog]

Streamers Lose Billions to Password Sharing, But ‘There’s No Easy Solution’ to the Problem

Geeta Bharathi, an account executive at the PR agency LaunchSquad, streams shows and movies on Amazon Prime Video, Hulu and Netflix. But she doesn't pay for subscriptions to any of them. Instead, Bharathi uses the login information from her immediate and extended families, who have agreed to divvy up responsibility for different services and share... Streamers Lose Billions to Password Sharing, But ‘There’s No Easy Solution’ to the Problem published first on https://improfitninja.tumblr.com/

[cwssden]

Streamers Lose Billions to Password Sharing, But ‘There’s No Easy Solution’ to the Problem

Geeta Bharathi, an account executive at the PR agency LaunchSquad, streams shows and movies on Amazon Prime Video, Hulu and Netflix. But she doesn't pay for subscriptions to any of them. Instead, Bharathi uses the login information from her immediate and extended families, who have agreed to divvy up responsibility for different services and share... from Adweek Feed https://ift.tt/2rXnLQR

[ramintex]

Streamers Lose Billions to Password Sharing, But ‘There’s No Easy Solution’ to the Problem

Geeta Bharathi, an account executive at the PR agency LaunchSquad, streams shows and movies on Amazon Prime Video, Hulu and Netflix. But she doesn't pay for subscriptions to any of them. Instead, Bharathi uses the login information from her immediate and extended families, who have agreed to divvy up responsibility for different services and share... from Adweek Feed https://ift.tt/2rXnLQR

[stocksnewsfeed]

Xactly to Participate in Five Panels During Eighth Annual Denver Startup Week

DENVER, Sept. 13, 2019 (GLOBE NEWSWIRE) — Xactly, a leading innovator of sales performance management (SPM) software, today announced its participation in Denver Startup Week 2019, on Sept. 16-20 in downtown Denver. The largest free entrepreneurial event of its kind in North America, the annual Denver Startup Week brings together innovators and entrepreneurs across the city in a series of break-away sessions, keynotes, workshops, and celebrations. With over 300 events, attendees will have the opportunity to learn from one another and discuss the future of tech in Denver, from hiring the next generation of talent to sustainably growing the tech community. Xactly Founder and CEO Chris Cabrera will discuss the experiences, challenges, and triumphs associated with founding a startup and scaling it for the past 14-years during Startup Cribs – People Reveal Space, Culture & Why Denver. The panel will have a distinct focus on culture-building, employee engagement, and community, and will take place Sept. 18 from 12:00-1:30 pm.Xactly CFO, Elizabeth Salomon will lead a panel titled Reality Check: The Future is Female with a group of exceptional female leaders discussing what it means to be a woman in the modern workplace, sharing untold stories and advice about the future of women in tech. The panel will take place on Sept. 17 from 4:00-6:00 pm. Elizabeth will also be on the panel Her Workplace: Exploring Women in the Denver Workforce, on September 17, from 2:00-3:30 pm.In 2017, Xactly deepened its presence in Denver, making it the company’s Center of Excellence. In the past year, Xactly has grown its headcount by more than 100 percent and expanded its investment in the Denver area. “Denver is one of the fastest-growing technology markets in North America, and we are proud to join forces with the startup community to discuss important topics and ultimately, build a stronger future in this city,” said Chris Cabrera, Founder and CEO of Xactly. “It’s critical for entrepreneurs, company founders, developers, designers, and others to come together to share strategies on how to build vibrant, healthy technology companies.”In addition to an executive presence at Denver Startup Week, Xactly also has two employees speaking on panels during the event. Drew Lawrence will be discussing how successful sales leaders hire, train, and build a bench of hungry Account Executives during a panel titled, Building a Pipeline Machine Through Sales Development. The panel is scheduled for Friday, Sept. 20 from 2:00-3:30 pm.Xactly’s Caroline Cramer will be on a panel examining the role in which the tech industry serves as a catalyst for equality, specifically in the LGBTQ+ community. The panel is titled, How the Tech Industry Can Serve the LGBTQ+ Community Panel and will take place on Monday, Sept. 16 from 2:00-3:30 pm.The four-day event featured over 17,000 attendees at 417 programs and events last year and is set to host even more discussions among more attendees this year. For more information and to register for Denver Startup Week, visit here.About Xactly Xactly delivers a scalable, enterprise platform for planning and incenting sales organizations, including sales quota and territory planning, incentive compensation management, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accelerate sales performance, and increase business agility. Combined with Xactly Insights™– the industry’s only empirical big data platform, Xactly empowers companies with real-time compensation insights and benchmarking data that maximize the bottom line. With an open, standards-based architecture, Xactly seamlessly integrates within an enterprise’s existing infrastructure, with the ability to work with any ERP, CRM, or HCM application, while meeting the highest enterprise standards in security, reliability, and privacy.©2019 Xactly Corporation. All rights reserved. Xactly, the Xactly logo, and “Inspire Performance” are registered trademarks or trademarks of Xactly Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.PR CONTACT Amanda Molaro LaunchSquad xactly@launchsquad.com | 415-625-8555

The post Xactly to Participate in Five Panels During Eighth Annual Denver Startup Week appeared on Stocks News Feed.

source https://stocksnewsfeed.com/globenewswire/xactly-to-participate-in-five-panels-during-eighth-annual-denver-startup-week/

[summerhighland]

Takeaways from "PR for Startups"

The below recap on Mike Farber's session is courtesy of Arye Barnehama and Laura Berman of Axio:

One of my favorite quotes has always been, "When the effective leader is finished with his work, the people say that it happened naturally," spoken by Lao Tse. This is the job of Mike Farber, the CEO of LaunchSquad, a "full-service" PR firm. Mike, a JD, directs high-growth startups from behind the scenes to sculpt their stories for the public to read, listen to, watch, and be inspired by. 

The initial question of the Socratic-style dialogue with Mike began with a basic question of "what is…", in this case, "What is PR?” The startups in the room pondered, gave answers based off what we've read, experienced, and been taught about PR. Soon, however, Mike made the heart of the answer blatantly simple. PR is whom you surround yourself with. It's a form of validation, a source of credibility, a stamp of approval. It almost reminds me of schoolyard rules. At school, your reputation is based upon whom you hang out with. It is part of human nature to discuss the lives of others, but what people say about you is largely affected by whether you hang out with the "cool kids," the "nerds," or the "jocks." The same rule seems similar to how PR can affect the image of your startup. If you have the NY Times write about you, you can bet that people will believe in the credibility of your business. If you have an article in TechCrunch, you won't be guaranteed credibility, but you’ll be in with the "cool kids," of the startup community. So, PR is not just about reaching as many people as you possibly can, it's also about associating with the sources that you want. The sources for PR that you choose become part of the story that your startup wants to tell, whether your goal is to convert customers, become a thought leader, or launch an innovative technology. 

So, PR is storytelling. It is working with reporters in order to take a pre-fabricated message and deliver it to the public in such a way that they believe their interest and dedication to your company was completely organic. That is what Mike Farber and his team at LaunchSquad do for aspiring startups who seek to win the hearts and minds of their audiences, and all of us at Summer@Highland benefited from our discussion with Mike.

[monhun-launchsquad]

Kecha Wacha has been launched!

Successful Launches: 19 

Failed Launches: 7 

Pretty good for our first monster! 

Hunters: SwoodJeff & Alice

[letstalk-annalytics-blog]

Paladini Pro PR: The Introduction

It wasn't always my first choice to enter the world of Public Relations, but it has always been my dream to enter the world of entertainment. Ever since I was really young, I've been fascinated with "The Industry", the big screen, the glamour, and the excitement.

Coming from a family in which some of my relatives work in entertainment and cinema arts, I have been fortunate enough to have opportunities such as visit sets, meet producers, experience editing rooms, and so much more. When it was time for me to choose my career path, naturally I chose where my heart was, in the movie making business. 

Well, after an extremely rough first year of college as a Cinema major at San Francisco State University, I sadly realized it wasn't in the cards, that that wasn't really where my heart was. This is when I made a movie that would completely change the rest of my life, I moved to Chico, CA on a whim, and after a year, and 27 units at the local community college, landed myself on the doorstep to the rest of my life, my home, Chico State Journalism & Public Relations. 

Since the beginning of my college experience, I have learned a lot about myself, including my love for technology, my addiction to social media, and my undying love for the entertainment industry. 

If you were to ask me where I want to start my career in the Fall of 2012, I would have answered The Walt Disney Company one hundred times over. If you were to ask me where I want to start my career now, I would still say the same thing.

The Walt Disney Company is one of the most innovative entertainment companies in the world, and they also happen to be one of the most cutting-edge conglomerates to enter into the world of entertainment technology. Not only is their team massive, but its also world-renown. Disney would be a dream come true to work for as a Media Relations Specialist, and if anyone knows about dreams, its Disney.

Another company I have had my eye on for years is a small trailer editing company based on the Sunset Strip in Los Angeles called AVSquad. I interned for this company as a Senior in high school, and loved the small office feel. I would love to act as their Public Relations Consultant on staff as a chance to enter into the world of cinema, and engage with their clients to gain esteem for the company. 

I have to add to this list a company from the "City by the Bay", my home away from home away from home, the oh-so-wonderful LaunchSquad Public Relations firm. I have been watching this company since before I even considered Public Relations as a career. The fact that their website defines them as "Hand-Crafted PR, Content Marketing & Video Production" just screams at me every time, and says "This could be you, you could be a part of this," and I will never ignore it. I am always finding myself looking at what they're working on and reading their case studies. This company takes everything I have ever been fascinated with into one place. This company is PR gold in my book.

Public Relations is more than just a major to me, its a way of life. Entertainment & Technology aren't just interests to me, they are a part of who I am. As I embark on this journey into social media fun (so excited), I can't wait to learn more about metrics, and the way these platforms work, and strategies to using them more effectively. This especially in the case of Twitter, since I am fairly new to the Twittersphere. So that is a little bit about me. Feel free to ask me any questions, comments, or concerns in the comment box below.

Also, follow me on Twitter @PaladiniPro for some interesting news, jokes, and crazy rants revolving around the Entertainment and Tech world. 

Ciao for now.

Photo Credit: Anna Paladini

[toorealforfacebook]

6 Content Marketing Predictions for 2065

(post originally appeared on LaunchSquad's blog)

Ah, December. ‘Tis the season for Christmas caroling, gift giving, copious egg nog consumption, and the ritual onslaught of marketers clamoring to publish their predictions for the state of XYZ in the following year.

When it comes to the world of content, we’ve already seen titans like Contently and Kapost put forth their predictions for 2015, with many more brands sure to follow. What’s on their radars for 2015? More brand-owned publications will launch, Facebook’s impact for B2B marketers will continue to decrease, and companies will continue to jump on board the content bandwagon, recognizing the importance of a dedicated content strategy.

Undoubtedly good stuff.

Though I have to wonder: as great and (occasionally) intellectually stimulating as these kinds of posts are, what if we shook things up a little bit? What if in this here blog post we adopted the LaunchSquad mentality of taking risks and making bold choices, thinking outside the box while staying true to our mission? What if we predicted the future of content not 1 year, not 2 years, not 3 years, but 51 years in the future?

Well, guess what? We can. And we will.

Prediction #1. We will see the advent of branded humanoid holograms, who are designed to appear and interact as if they were actual humans, but who consistently pepper their conversations with thinly-veiled marketing messages. That nice girl you met on the subway lightrail? The one with the beautiful brown eyes and just-right jeans who is in every regard your dream woman, but for the weird quirk she has of referencing how much she loves her Apple iImplant every five minutes? Hate to break it to you, boy—she’s a brand hologram.

Prediction #2. Thanks to its retro charm, social media will make a comeback as a popular way of content distribution. In 2060, kids will be making fun of their grandparents for how ridiculous their preferred method of social interaction was. “You mean you actually typed, with your fingers, 140 characters crafted to make yourself appear smarter and more fun than you really were? Grandma, what were you thinking?” However, 2065 will see a surge of nostalgia that will bring back prototypical versions of platforms like Facebook and Twitter, opening a channel for content marketers to reach a savvy, hip audience.

Prediction #3. Brands will take over Top 40 radio, with culturally relevant hits like “I’m In Love With A Coke Head [sponsored by Coca-Cola]” and “Life is Not An A/B Test [sponsored by Optimizely].” And they will actually be damn catchy.

Prediction #4. Advances in Big Data will enable you to receive only the most relevant, personalized content… If you think, “I’m bored,” while on your way home from a dance class, you’ll be presented with an interactive video on the history of dance, sponsored by Dove and delivered straight to the inside of your eyelids (c/o your Apple iImplant, of course).

Prediction #5. …but black-hat content marketing will arise in the form of salacious marketers providing ad content to users when they are “hangry” and therefore less likely to make fiscally responsible decisions. It’s 6:3opm. You’re still at the office. You didn’t have time to eat lunch. Your best friend’s birthday party is tonight and you have nothing to wear. Picking up a $20 dress from H&M would be the reasonable decision, but you’re starving and have a headache and H&M is thirty blocks away and–what’s that? Intermix just sent you an article on how cute Blue Ivy’s daughter looked at her Sweet 16, and there’s a button you can click to receive that very dress via drone in less than 20 minutes! Sure, it’s $599, but you’re hangry; logic means nothing.

Prediction #6. In a victory for content marketers everywhere, 2065 will mark the year in which people finally stop getting confused by what exactly it is that we do and what exactly this thing called content is. Man, I can’t wait.

[stocksnewsfeed]

NimbleRx Officially Introduces Itself as First Delivery Service Designed for Independent and Local Pharmacies

REDWOOD CITY, Calif., Sept. 13, 2019 (GLOBE NEWSWIRE) — NimbleRx today formally unveiled itself as the first service focused on empowering independent pharmacies to offer convenient, on-demand delivery. Nimble’s online and in-app platform provides pharmacy customers with a simplified fulfillment and delivery solution from these local businesses. The company is already working with 600 pharmacies around the country, including chain, independent, and specialty pharmacies, and has quickly reached $150 million in annual run-rate revenue. Until late 2018, Nimble operated a direct-to-consumer pharmacy model through its own distribution centers but changed course upon identifying the massive market opportunity in helping bring independent pharmacies into the digital and mobile economy. Nimble partners with the independent, local and regional pharmacies that make up half of more than 60,000 pharmacies nationwide. These businesses are striving to keep up with consumer expectations and match the speed and convenience offered by the on-demand economy.To address this gap in the market, Nimble launched its on-demand, same-day prescription delivery service in early 2019. The company enables local and independent pharmacies to quickly enter the mobile economy and offer a reliable service without having to build their own technology. To date, those businesses that have worked with Nimble have improved their patient satisfaction to an average Net Promoter Score (NPS) of 75 as well as growing their margins through increased purchase frequency. For consumers, Nimble simplifies the pharmacy experience and creates easy delivery options through a mobile app or text experience. The service provides a web-based platform for scheduling on-demand prescription delivery.“The rise of the on-demand economy has placed a large burden on local and regional pharmacies. They lack the infrastructure needed to offer the same integrated delivery service available from larger retailers,” said Talha Sattar, CEO of Nimble. “In less than a year, Nimble has begun to transform the pharmaceutical industry by bringing this capability to pharmacies across the country and giving millions of customers who shop at these locations access to prescription delivery.”In less than a year, Nimble has built a wide-reaching network of pharmacies that reaches more than 100 million consumers across the US. Sample partners include Bartell Drugs in Seattle, WA and Parkside Compounding Pharmacy in Sacramento, CA.“We realized our long term sustainability was tied to being able to meet the evolving needs of customers who demand convenience,” said Raj Jhala, Pharmacist in Charge at Saint Peters Community Pharmacy in Saint Peters, MO. “Since partnering with Nimble, nearly 50 percent of our customers have converted to using it for their prescriptions. Having a delivery platform has drastically improved not only the quality of our customer service but our business overall. We believe this puts us ahead of our larger national chain competitors and they will have to play catchup to meet our capabilities and customer focus.”“If you’re looking to increase your efficiency as well as patient satisfaction, Nimble’s solution will be transformative,” said John Ortego, Owner of Parkside Compounding Pharmacy in Sacramento, CA. “We’re offering a service that no other business in the area does at this time and on-demand delivery puts us in front of the competition.”To learn more, read today’s post on Nimble’s Medium page here.About NimbleRx Nimble is the nation’s leading prescription delivery service. Nimble makes delivery simpler, faster and more affordable for patients and pharmacies. Pharmacy customers can schedule their prescription deliveries through a convenient, easy-to-use mobile application or website. Nimble has raised $60M in financing from Sequoia Capital, Y Combinator, First Round Capital, DAG Ventures and Khosla Ventures and is based in Redwood City, CA.Follow Nimble on Twitter: https://twitter.com/nimblerx Follow Nimble on LinkedIn: https://www.linkedin.com/company/nimblerxMedia Contact Jason Mandell LaunchSquad for Nimble nimblerx@launchsquad.com 415-625-8555

The post NimbleRx Officially Introduces Itself as First Delivery Service Designed for Independent and Local Pharmacies appeared on Stocks News Feed.

source https://stocksnewsfeed.com/globenewswire/nimblerx-officially-introduces-itself-as-first-delivery-service-designed-for-independent-and-local-pharmacies/